Senior Product Designer

📍 Job Overview

Job Title: Senior Product Designer
Company: Launch Potato
Location: Jersey City, NJ (remote)
Job Type: Contract to Hire
Category: Product Design / UX/UI
Date Posted: January 05, 2026
Experience Level: 8+ Years
Remote Status: Fully Remote

🚀 Role Summary

• Drive measurable revenue and performance gains through data-informed, CRO-optimized user experiences.
• Independently lead design projects from concept to high-fidelity prototypes and developer hand-off, leveraging A/b test results and user insights.
• Analyze behavioral data, metrics (CVR, RPS), heatmaps, and user recordings to generate UX insights and validate design direction.
• Proactively identify and improve underperforming experiences through iterative UX/CRO design, utilizing both qualitative and quantitative inputs.
• Champion and mentor design best practices, sharing knowledge and driving UX strategy across the organization.

📝 Enhancement Note: This role is specifically focused on driving revenue and performance through user experience design, emphasizing Conversion Rate Optimization (CRO) and data analysis. The "Contract to Hire" status suggests an initial evaluation period before a potential permanent placement, offering a pathway to long-term engagement. The emphasis on performance marketing and lead generation environments indicates a need for a designer with a strong understanding of user acquisition and monetization strategies.

📈 Primary Responsibilities

• Conceptualize, ideate, and deliver complete, test-ready user experiences from initial wireframes to high-fidelity prototypes.
• Conduct thorough user research, including analysis of behavioral data, heatmaps, user recordings, and key performance metrics (Conversion Rate, Revenue Per Session).
• Develop and present design rationale and solutions to cross-functional teams, including product managers, engineers, and key stakeholders, ensuring alignment with business objectives.
• Collaborate closely with engineering teams to ensure accurate implementation of designs and to facilitate effective A/B testing for CRO initiatives.
• Proactively identify opportunities for UX/CRO improvements on existing web properties, proposing and executing iterative design solutions.
• Champion design best practices, including user-centered design principles, accessibility standards, and efficient design workflows.
• Mentor junior designers and contribute to the development of a high-performance UX culture within the organization.
• Propose and implement improvements to the design process to enhance experimentation velocity and design scalability.
• Ensure all design solutions align with Launch Potato's brand guidelines and overall product strategy.

📝 Enhancement Note: The responsibilities highlight a strong emphasis on data-driven decision-making and a direct impact on revenue and performance metrics. This role requires a proactive approach to identifying design problems and opportunities, rather than waiting for assignments. The mentorship aspect indicates a leadership expectation within the design function.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong portfolio demonstrating equivalent experience and expertise in UX/UI design and CRO is essential. Experience: 8+ years of hands-on UX/UI design experience specifically within performance marketing, lead generation, or conversion rate optimization (CRO) environments.

Required Skills:

• Proven expertise in data-informed design, with a track record of optimizing key metrics such as Conversion Rate (CVR) and Revenue Per Session (RPS).
• Mastery of Figma or comparable wireframing and prototyping tools.
• Fluency with the Adobe Creative Suite (Photoshop, Illustrator, etc.).
• Demonstrated experience collaborating directly with developers for design implementation and A/B testing execution.
• Exceptional communication skills, with the ability to articulate design decisions and rationale effectively to both technical and non-technical audiences.
• Strong understanding of user psychology, behavioral economics, and their application in driving user engagement and conversion.
• Ability to analyze quantitative data (analytics, A/B test results) and qualitative data (user feedback, recordings) to inform design strategy.

Preferred Skills:

• Experience with user research methodologies, including usability testing, user interviews, and persona development.
• Familiarity with web analytics platforms (e.g., Google Analytics, Adobe Analytics).
• Knowledge of HTML, CSS, and JavaScript to understand technical constraints and possibilities.
• Experience in a remote-first or distributed team environment.
• A solid understanding of SEO principles and how they intersect with UX/UI design.

📝 Enhancement Note: The explicit requirement for 8+ years of experience in performance marketing or lead generation environments is critical. This isn't a generalist UX role; it demands a specialized skillset focused on measurable outcomes and direct revenue impact. Proficiency in Figma and Adobe Creative Suite, alongside hands-on A/B testing experience, are non-negotiable.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Demonstrable case studies showcasing a data-informed design process, with a clear focus on measurable improvements in CVR, RPS, or other key performance indicators.
• Examples of end-to-end design projects, from initial concept and user research to high-fidelity prototypes, developer hand-off, and post-launch analysis.
• Evidence of experience collaborating with developers and contributing to A/B testing initiatives, including hypothesis generation and design iteration based on test results.
• Clear articulation of design decisions, backed by user insights, behavioral data analysis, and strategic alignment with business goals.
• Showcase of proficiency with design tools like Figma, and an understanding of its advanced features for prototyping and collaboration.

Process Documentation:

• Examples of how you have documented design workflows, including user research findings, design iterations, and A/B test outcomes.
• Presentation of how you have contributed to or improved design process documentation to enhance efficiency and scalability.
• Evidence of how you've used design tools to facilitate collaboration and streamline the hand-off process to engineering.

📝 Enhancement Note: The portfolio is paramount for this role. It must clearly illustrate the candidate's ability to not only design aesthetically pleasing interfaces but also to drive tangible business results through data-driven UX and CRO strategies. Case studies should explicitly detail the problem, the data-informed solution, the testing process, and the quantified impact.

💵 Compensation & Benefits

Salary Range: $150,000 to $180,000 per year.

• 📝 Enhancement Note: This salary range is competitive for a Senior Product Designer role with the specified experience level and specialization in New York metropolitan-area adjacent markets, reflecting the high cost of living and demand for experienced UX/CRO professionals. The "remote" aspect may influence compensation bands, but the stated range aligns with senior-level expertise in a major tech hub.

Benefits:

• Contract to Hire: Offers a pathway to potential long-term employment with the company.
• Profit-sharing bonus: Indicates a performance-driven culture where employees share in company success.
• Competitive benefits package: (Specifics not detailed, but typically include health, dental, vision insurance, paid time off, retirement plans if converted to full-time).
• Performance-based increases: Future salary adjustments are tied to company and individual performance, not cost-of-living adjustments, emphasizing a meritocracy.

Working Hours: Approximately 40 hours per week, with flexibility expected to meet project deadlines and collaborate across different time zones.

• 📝 Enhancement Note: While 40 hours is standard, the "Contract to Hire" nature and the "high-performance culture" suggest a need for dedication and potential for extended hours during critical project phases or A/B test deployments.

🎯 Team & Company Context

🏢 Company Culture

Industry: Digital Media / Performance Marketing / Lead Generation. Launch Potato operates in a competitive digital landscape where user acquisition and conversion are key drivers of profitability. Company Size: Launch Potato is a growing, profitable digital media company. While the exact headcount isn't specified, the mention of a "remote-first team spanning over 15 countries" suggests a significant global presence and operational complexity. Founded: The founding date is not specified, but the company is described as profitable and high-growth, indicating established operations and a successful business model.

Team Structure:

• The Senior Product Designer will likely be part of a product or marketing team, working closely with Product Managers, Engineers, and Marketing specialists.
• Collaboration across functions is emphasized, requiring strong relationships with development teams for A/B testing and implementation, and with marketing/product for strategic alignment.
• The global, remote-first nature of the team implies a strong reliance on asynchronous communication tools and clear documentation.

Methodology:

• Data-driven decision-making is central to Launch Potato's operations, with a strong emphasis on metrics like CVR and RPS.
• A/B testing and experimentation are core to their strategy for optimizing user experiences and driving performance.
• The culture values speed, ownership, and measurable impact, suggesting a fast-paced environment where initiative is rewarded.

Company Website: https://launchpotato.com/

📝 Enhancement Note: Launch Potato's focus as "The Discovery and Conversion Company" is crucial context. This means the Senior Product Designer's work is directly tied to revenue generation through optimizing how users discover and engage with the company's brands and partner offers. The remote-first, global nature of the team underscores the need for excellent communication and collaboration skills.

📈 Career & Growth Analysis

Operations Career Level: This is a Senior-level individual contributor role. It requires a high degree of autonomy, strategic thinking, and the ability to lead projects independently. It's a step beyond a mid-level designer, demanding leadership in design thinking and process improvement. Reporting Structure: The Senior Product Designer will likely report to a Head of Product, Design Lead, or a senior marketing executive. They will work closely with product managers and engineering leads on specific projects. Operations Impact: The role has a direct and significant impact on the company's revenue and profitability. By optimizing conversion rates and user experience, the designer directly contributes to lead generation and customer acquisition success, which are critical for a performance marketing company.

Growth Opportunities:

• Permanent Role: Successful performance during the contract period can lead to a full-time, permanent position with Launch Potato, offering stability and a more comprehensive benefits package.
• Leadership in Design: The mentorship aspect suggests potential for growth into a Design Lead or Manager role as the team expands.
• Skill Specialization: Deepening expertise in CRO, performance marketing UX, and data analysis within a high-growth digital media environment.
• Impactful Projects: Opportunity to work on high-traffic websites with direct revenue implications, providing significant portfolio-building experience.

📝 Enhancement Note: The "Contract to Hire" model is a key growth indicator. It implies that Launch Potato sees potential for long-term value from this role and is using the contract period as an extended interview and integration phase. The emphasis on mentorship also points to a desire to build internal design leadership.

🌐 Work Environment

Office Type: Remote-first. The company is headquartered in South Florida but operates with a distributed team across over 15 countries. Office Location(s): While headquartered in South Florida, the role is specified as "Jersey City, NJ (remote)," indicating that while the company has a physical presence, this specific role is fully remote, potentially with a preference for candidates within or near that time zone for collaboration.

Workspace Context:

• A highly collaborative, remote-first digital environment. Success relies heavily on digital communication tools and effective asynchronous collaboration.
• Access to cutting-edge design and analytics tools is expected, supporting a data-driven and iterative design process.
• The team culture emphasizes speed, ownership, and measurable impact, suggesting a dynamic and results-oriented work atmosphere.

Work Schedule: Standard full-time hours (approximately 40 hours/week) are expected, but flexibility may be required to accommodate collaboration with team members in different time zones and to meet project deadlines.

• 📝 Enhancement Note: The "Jersey City, NJ (remote)" designation might suggest a preference for candidates within the Eastern Time Zone (ET) for better overlap with key stakeholders or leadership, even though the role is fully remote. This is common for remote roles in companies with hybrid or in-office headquarters.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess experience, skills, and alignment with the role's requirements.
• Portfolio Presentation & Discussion: Likely a dedicated session where you present 2-3 key case studies from your portfolio, focusing on your process, data utilization, A/B testing experience, and quantifiable results. Be prepared to discuss your design rationale and how you collaborated with development teams.
• Technical/Skills Interview: May involve a deeper dive into your proficiency with design tools (Figma), A/B testing strategies, and analytical skills.
• Cross-Functional Interview: An interview with potential collaborators (e.g., Product Manager, Lead Engineer) to assess communication, collaboration style, and cultural fit within the "high-performance culture."
• Final Interview: Likely with a senior leader (e.g., Head of Product, VP) to discuss strategic alignment, career aspirations, and finalize the "Contract to Hire" offer.

Portfolio Review Tips:

• Quantify Impact: For each case study, clearly state the problem, your proposed solution, the process, and the measurable outcomes (e.g., "% increase in CVR," "$X increase in RPS"). Use visual aids to demonstrate the before-and-after.
• Show Your Process: Detail your approach to research, ideation, prototyping, testing, and iteration. Highlight how data informed your decisions.
• Emphasize Collaboration: Describe how you worked with developers, product managers, and stakeholders. Showcase examples of effective communication and problem-solving in a team setting.
• Tailor to CRO: Select case studies that specifically demonstrate your expertise in conversion rate optimization and performance marketing.
• Figma Proficiency: Be ready to demonstrate your Figma skills if asked, whether through your portfolio or a live exercise.

Challenge Preparation:

• Design Exercise: Be prepared for a take-home design challenge or a live design exercise focusing on a specific problem related to conversion optimization or user engagement on a digital media property.
• Data Interpretation: Practice analyzing sample data (e.g., heatmaps, user flow reports, A/B test results) and articulating insights and design recommendations.
• Presentation Skills: Rehearse presenting your work concisely and persuasively, anticipating questions about your design choices, process, and impact. Focus on storytelling that highlights your problem-solving abilities and business acumen.

📝 Enhancement Note: The interview process will heavily scrutinize your ability to translate design skills into measurable business outcomes. A strong, data-rich portfolio is non-negotiable. Be ready to defend your design decisions with data and demonstrate how you've directly influenced revenue or performance metrics.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for wireframing, prototyping, and high-fidelity design. Mastery is expected.
• Adobe Creative Suite: Proficiency in Photoshop, Illustrator, and potentially After Effects for motion graphics or advanced asset creation.
• Prototyping Tools: Figma's built-in capabilities are key, but familiarity with other advanced prototyping tools may be beneficial.

Analytics & Reporting:

• Web Analytics Platforms: Experience with Google Analytics, Adobe Analytics, or similar tools is crucial for analyzing user behavior and tracking key metrics.
• Heatmap & User Recording Tools: Familiarity with tools like Hotjar, Crazy Egg, or FullStory for understanding user interactions on web pages.
• A/B Testing Platforms: Experience using tools like Google Optimize, Optimizely, VWO, or in-house experimentation platforms to design, implement, and analyze A/B tests.

CRM & Automation: While not directly a CRM role, understanding how UX design impacts lead capture and user journeys within a CRM context is valuable. Familiarity with marketing automation principles and how user experience contributes to lead nurturing could be a plus.

📝 Enhancement Note: The technology stack emphasizes tools directly related to user experience design, conversion rate optimization, and data analysis. Proficiency in Figma and A/B testing platforms is critical, as these are core to the role's responsibilities and expected outcomes.

👥 Team Culture & Values

Operations Values:

• Performance-Driven: A core value where success is measured by tangible results and impact on key business metrics (CVR, RPS).
• Ownership: Employees are expected to take responsibility for their work and drive projects to completion autonomously.
• Speed & Agility: The company operates in a fast-paced environment, valuing quick iteration and timely execution.
• Data-Informed: Decisions are expected to be grounded in data analysis and user insights rather than solely on intuition.
• Collaboration: Strong emphasis on working effectively across diverse, global, and remote teams.

Collaboration Style:

• Cross-functional Integration: Designers are expected to work seamlessly with product managers, engineers, and marketing teams, fostering a shared understanding of goals and challenges.
• Asynchronous Communication: Given the global, remote nature, proficiency in using tools like Slack, email, and project management software for clear and concise communication is vital.
• Feedback Exchange: A culture that encourages constructive feedback to drive continuous improvement in both design work and processes.
• Mentorship: A willingness to share knowledge and support the growth of other team members.

📝 Enhancement Note: Launch Potato's stated values of "speed, ownership, and measurable impact" are central to their culture. The Senior Product Designer must be comfortable in a fast-paced, results-oriented environment where initiative and data-backed decision-making are highly valued.

⚡ Challenges & Growth Opportunities

Challenges:

• Adapting to a Fast-Paced Environment: The need to move quickly and iterate design solutions in response to performance data and market changes can be demanding.
• Balancing Data with Design Intuition: Effectively using data to inform decisions while still applying creative judgment and user empathy.
• Remote Collaboration: Managing effective communication and strong working relationships with a distributed, global team.
• Impact Measurement: Clearly demonstrating the ROI of design initiatives in a performance-driven organization.

Learning & Development Opportunities:

• Deep Dive into CRO: Gaining extensive experience in conversion rate optimization strategies and their application across various digital media properties.
• Performance Marketing UX: Specializing in the unique UX challenges and opportunities within performance marketing and lead generation sectors.
• Data Analysis Skills: Enhancing analytical capabilities through hands-on work with A/B testing, user behavior data, and performance metrics.
• Leadership & Mentorship: Developing leadership skills through mentoring junior designers and potentially contributing to the growth of the design function.

📝 Enhancement Note: The primary challenge is the intense focus on measurable results. Success in this role requires not just design talent but also a strategic mindset geared towards optimizing business outcomes. The growth opportunities are significant for someone looking to specialize in data-driven UX for revenue generation.

💡 Interview Preparation

Strategy Questions:

• "Tell me about a time you used data to significantly improve a conversion rate. What was the problem, your solution, and the quantifiable outcome?" (Focus on CVR, RPS, user behavior data).
• "How do you approach A/B testing from a design perspective? Describe your process for hypothesis generation, design variations, and analyzing results." (Showcase understanding of experimentation).
• "Describe a challenging stakeholder disagreement regarding a design decision. How did you navigate it, and what was the resolution?" (Assess communication and negotiation skills).
• "Walk me through your process for designing a new user experience from scratch for a performance marketing landing page." (Detail your end-to-end UX/CRO methodology).

Company & Culture Questions:

• "What do you know about Launch Potato's brands and business model? How do you see UX contributing to our mission as 'The Discovery and Conversion Company'?" (Research their brands and strategy).
• "How do you align with our values of speed, ownership, and measurable impact?" (Provide concrete examples from your experience).
• "Describe your ideal team environment and how you collaborate with developers and product managers in a remote setting." (Highlight your teamwork and remote collaboration skills).

Portfolio Presentation Strategy:

• Quantify Everything: For each case study, start with the business problem and the measurable goal. End with the achieved results, clearly stated with numbers and percentages.
• Highlight Your Role: Be specific about your contributions, especially in data analysis, A/B test design, and iteration.
• Show, Don't Just Tell: Use visuals effectively to demonstrate your design process and the final outcomes. Explain your Figma workflow and any advanced techniques used.
• Anticipate Questions: Be prepared to discuss why you made certain design choices, what alternatives you considered, and how you would iterate further based on new data.

📝 Enhancement Note: Interview preparation should heavily focus on demonstrating your ability to impact business metrics. Prepare to discuss your experience with A/B testing, data analysis, and specific CRO strategies in detail. Quantifying your impact in past roles is paramount.

📌 Application Steps

To apply for this operations position:

• Submit your application through the Greenhouse portal via the provided link.
• 📝 Enhancement Note: Tailor your resume to highlight your 8+ years of experience in performance marketing, lead generation, or CRO environments. Use keywords from the job description such as "conversion rate optimization," "data-informed design," "A/B testing," "Figma," and "revenue per session."
• 📝 Enhancement Note: Curate your portfolio to prominently feature 2-3 case studies that best demonstrate your ability to drive measurable business results through UX/UI design. Ensure these case studies clearly outline the problem, your data-driven solution, the testing process, and quantified outcomes (e.g., % increase in CVR, $ improvement in RPS).
• 📝 Enhancement Note: Prepare to articulate your design process in detail, emphasizing how you leverage user insights, behavioral data, and A/B testing to optimize user experiences for conversion. Practice presenting your portfolio with a focus on storytelling and quantifiable impact.
• 📝 Enhancement Note: Research Launch Potato's brands (FinanceBuzz, All About Cookies, OnlyInYourState) and understand their business model as a digital media and lead generation company. Be ready to discuss how your design skills align with their mission and values.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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