Senior Product Designer

📍 Job Overview

Job Title: Senior Product Designer

Company: Gepard Media

Location: Tallinn, Estonia & Limassol, Cyprus

Job Type: Full-Time

Category: Product Design / UX/UI Design

Date Posted: March 06, 2026

Experience Level: 6+ Years

Remote Status: Hybrid

🚀 Role Summary

• Own the complete product design lifecycle for defined product areas, from initial problem definition and user research through to final delivery and iterative improvements.

• Translate complex, ambiguous business objectives and user needs into intuitive, functional, and engaging design solutions for a fast-growing iGaming company.

• Collaborate closely with cross-functional product and engineering teams, influencing strategic product decisions and ensuring design quality and consistency across all digital products.

• Contribute to and evolve the company's design system, focusing on scalability, maintainability, and fostering design standardization across features and products.

• Drive measurable outcomes through design, ensuring that solutions effectively balance business goals, user needs, and technical constraints.

📝 Enhancement Note: This role is positioned as a Senior Product Designer, implying a high degree of autonomy, strategic influence, and ownership within a specific product area. The focus on iGaming suggests a need for understanding user engagement, retention, and potentially complex regulatory environments within digital entertainment products. The hybrid work model across two distinct locations (Tallinn and Limassol) indicates a need for strong remote collaboration skills and adaptability.

📈 Primary Responsibilities

• Product Area Ownership: Take full responsibility for one or more product areas, guiding the design process from initial problem discovery and user research through to launch, iteration, and continuous improvement.

• Problem Translation: Convert complex, ambiguous business requirements and user pain points into clear, actionable design decisions and intuitive user experiences.

• Holistic Solution Design: Create solutions that thoughtfully balance business objectives, deep user needs, actionable insights from research, and critical technical constraints.

• Design Quality & Consistency: Ensure high standards of design quality and maintain consistency across all product features and the broader digital product portfolio.

• Cross-functional Collaboration: Work in lockstep with product managers, engineers, and other stakeholders throughout the entire product development lifecycle, fostering a collaborative design environment.

• Strategic Design Influence: Actively contribute to and influence the overall design direction and strategy for your assigned product areas.

• Design System Contribution: Participate in the development, maintenance, and evolution of the company's design system, with a focus on scalability, maintainability, and promoting design standardization.

• Impact Measurement: Ensure design decisions lead to measurable business and user outcomes, contributing to product success and company growth.

📝 Enhancement Note: The emphasis on "owning design for a defined product area" and "influencing overall design direction" highlights the senior nature of this role, requiring strategic thinking beyond just execution. The responsibility for translating "complex, ambiguous business and user problems" points to a need for strong analytical and problem-solving skills.

🎓 Skills & Qualifications

Education: While not explicitly stated, a Bachelor's or Master's degree in Design, HCI, Computer Science, or a related field is typically expected for senior-level product design roles, though equivalent practical experience will also be considered.

Experience:

• Minimum of 6 years of experience designing digital products, with a strong emphasis on complex product areas.

• Proven track record of owning design responsibilities from discovery through to delivery and iteration, demonstrating end-to-end product design ownership.

Required Skills:

• Product Design Expertise: Deep understanding of user-centered design principles, UX/UI design methodologies, and interaction design.

• Problem Definition & Discovery: Ability to identify, define, and scope design problems based on user needs and business goals.

• Research & Insights: Proficiency in planning and conducting user research, translating findings into actionable product decisions and design improvements.

• Design System Proficiency: Experience working with and actively contributing to the evolution of design systems, ensuring scalability and maintainability.

• Figma Mastery: Advanced proficiency in Figma for wireframing, prototyping, and high-fidelity visual design.

• Adobe Creative Suite: Strong command of Adobe Creative Suite tools for design and asset creation.

• Analytical Mindset: A data-driven approach to design, with a focus on analyzing product performance and identifying opportunities for improvement.

• Autonomy & Ownership: Demonstrated ability to operate with a high degree of autonomy, take initiative, and drive projects to completion.

• Communication Skills: Clear, concise, and effective communication for presenting design concepts, providing direction, and incorporating feedback from diverse stakeholders.

• Organizational Skills: Strong ability to manage multiple priorities, meet deadlines, and maintain high-quality output in a fast-paced environment.

Preferred Skills:

• iGaming/Digital Entertainment Experience: Prior experience in the iGaming or related digital entertainment industries is highly advantageous.

• HTML/CSS Knowledge: Basic understanding or knowledge of HTML/CSS to facilitate better collaboration with engineering teams and understand technical feasibility.

📝 Enhancement Note: The requirement for "6+ years of experience designing digital products" clearly defines this as a senior position. The emphasis on "owning design for complex digital products" and "experience working in cross-functional teams where design influenced outcomes" highlights the strategic and collaborative nature of the role, moving beyond pure execution. The explicit mention of "analytical mindset aimed at improving products" and "ability to plan and conduct user research" underscores the importance of data-driven decision-making.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• End-to-End Case Studies: A comprehensive portfolio showcasing detailed case studies that illustrate your design process from problem definition and discovery through to user research, trade-offs, UX/UI design, interaction design, and final visual execution.

• Measurable Impact: Demonstrate how your design decisions have led to tangible, measurable outcomes for the product and business (e.g., improved conversion rates, increased user engagement, reduced friction).

• Problem-Solving Showcase: Highlight instances where you tackled complex, ambiguous problems, outlining your approach, the rationale behind your decisions, and the resulting solutions.

• Collaboration Evidence: Include examples that show your ability to work effectively with product managers and engineers, demonstrating how you integrated their input and influenced product direction.

• Design System Contribution: If applicable, showcase your experience with design systems, whether it's contributing to an existing one or establishing new components and guidelines.

Process Documentation:

• Workflow Design & Optimization: Provide examples of how you have mapped out user flows, identified bottlenecks, and designed optimized workflows that enhance user experience and efficiency.

• Research Synthesis: Demonstrate your ability to synthesize qualitative and quantitative research findings into clear insights that directly inform design strategies and product decisions.

• Prototyping & Testing: Showcase your use of prototyping tools (like Figma) to create interactive prototypes for user testing and validation before development.

• Iterative Design: Present examples of how you have iterated on designs based on user feedback, A/B testing results, or performance data.

📝 Enhancement Note: For a Senior Product Designer role, a portfolio is crucial. The emphasis should be on demonstrating strategic thinking, problem-solving capabilities, and the ability to drive measurable impact, not just aesthetic execution. The inclusion of "trade-offs" in the portfolio requirements suggests an understanding of real-world constraints and the ability to make pragmatic design decisions.

💵 Compensation & Benefits

Salary Range:

Based on industry benchmarks for Senior Product Designers with 6+ years of experience in Estonia and Cyprus, and considering the hybrid work model and competitive benefits offered, the estimated salary range is:

• Estonia (Tallinn): €4,000 - €6,000 gross per month

• Cyprus (Limassol): €3,500 - €5,500 gross per month

📝 Enhancement Note: Salary ranges are estimated based on publicly available data for Senior Product Designer roles in Tallinn, Estonia, and Limassol, Cyprus, considering the specified experience level (6+ years) and the hybrid work arrangement. These figures are gross monthly salaries and may vary based on individual experience, qualifications, and negotiation. The company states "Competitive salary aligned with market benchmarks," supporting this estimation.

Benefits:

• Competitive Salary: A compensation package that aligns with market standards and acknowledges your expertise.

• Flexible Working Hours: The ability to manage your work schedule to better suit personal needs and optimize productivity.

• Hybrid Work Model: A blend of remote work and in-office collaboration, offering flexibility and fostering team connection.

• Modern Office Options: Access to a contemporary office space in Ülemiste City (Tallinn) and an office option in Cyprus (Limassol).

• Wellbeing & Sports Compensation: Support for a healthy lifestyle through Stebby, including compensation for sports activities.

• Health Insurance: Comprehensive health insurance coverage for your well-being.

• Extra Paid Vacation Days: Additional paid time off to promote rest, sustainability, and work-life balance.

• Paid Sick Leave: Provisions for paid time off during periods of illness.

Working Hours: 40 hours per week, with flexible working hours.

📝 Enhancement Note: The benefits package is robust, emphasizing work-life balance, employee wellbeing, and flexibility, which are attractive to experienced professionals in the design and technology sectors. The mention of "low-bureaucracy environment built on trust, autonomy, and ownership" from the Company Culture section further enhances the appeal.

🎯 Team & Company Context

🏢 Company Culture

Industry: iGaming (Interactive Gaming). Gepard Media operates within the dynamic and technology-driven iGaming sector, which requires a strong focus on user engagement, responsible gaming, and continuous innovation.

Company Size: The company description doesn't specify exact numbers, but the presence of multiple offices and a "fast-growing" nature suggests a mid-sized to large organization, likely with dedicated product teams.

Founded: Not specified, but the company's focus on technology and design implies a modern, forward-thinking organization.

Team Structure:

• Product Teams: Likely organized into cross-functional product teams, each comprising Product Managers, Designers, Engineers, and QA.

• Design Function: A dedicated design function is evident, with a Senior Product Designer role requiring significant ownership and influence. This suggests a mature design practice within the organization.

• Reporting: The Senior Product Designer will likely report to a Head of Product, Design Lead, or a similar senior management role, with close collaboration across engineering and product management.

Methodology:

• User-Centric Design: The role's emphasis on user needs, research, and problem definition points to a user-centric approach to product development.

• Agile Development: Collaboration with engineering teams and iterative delivery suggest an agile development methodology.

• Data-Driven Decisions: The expectation for measurable outcomes and an analytical mindset indicates a strong reliance on data to inform design and product strategy.

Company Website: https://careers.gepardmedia.ee

📝 Enhancement Note: The iGaming industry context is crucial. It often involves high user engagement, a need for intuitive interfaces, and a constant drive for innovation to stay competitive. The company's self-description highlights "excitement and innovation," "fair and responsible," "playfulness," and an "obsession with technology and design," which are key cultural indicators.

📈 Career & Growth Analysis

Operations Career Level: This is a "Senior" level position, indicating a significant step beyond mid-level roles. It signifies a capacity for independent work, strategic thinking, and the ability to mentor or guide junior designers. The role requires ownership of product areas, implying responsibility for strategic design direction and measurable impact.

Reporting Structure: The Senior Product Designer will likely report to a Design Lead, Head of Product, or a similar senior management position. They will work collaboratively within cross-functional product teams, interacting daily with Product Managers and Engineers.

Operations Impact: The Senior Product Designer's impact is direct and measurable. Their work will influence user acquisition, engagement, retention, and overall player satisfaction for Gepard Media's iGaming brands. By translating business goals into user-friendly experiences, they directly contribute to revenue generation and brand loyalty. The emphasis on "measurable outcomes" and "stakeholders rely on your input" underscores this significant impact.

Growth Opportunities:

• Leadership Development: Potential to move into a Lead Product Designer, Design Manager, or Head of Design role, overseeing larger teams and strategic initiatives.

• Specialization: Opportunity to deepen expertise within specific product domains within iGaming or develop advanced skills in areas like UX research, design systems, or product strategy.

• Cross-functional Advancement: Gain broad product experience that could lead to roles in Product Management or Strategy.

• Mentorship: Opportunity to mentor and guide junior designers, developing leadership and coaching skills.

• Industry Expertise: Deepen knowledge within the specialized and lucrative iGaming industry.

📝 Enhancement Note: The Senior title implies a clear path for further career progression, either into management or deeper specialization. The company's focus on "autonomy and ownership" suggests an environment where individuals can take on significant responsibility and grow their careers rapidly.

🌐 Work Environment

Office Type: The company offers a hybrid work model with access to modern office spaces in both Tallinn (Ülemiste City) and Limassol. This suggests a professional, collaborative, and well-equipped workspace designed for productive work.

Office Location(s):

• Tallinn, Estonia: Ülemiste City, Lõõtsa 12, 11101. This is a well-known innovation hub in Tallinn, suggesting a vibrant and professional business environment.

• Limassol, Cyprus: Ipirou 4, 3035. Limassol is a significant business and technology center in Cyprus.

Workspace Context:

• Collaborative Environment: The hybrid model and emphasis on cross-functional teams indicate a workplace that values collaboration, communication, and shared problem-solving.

• Technology Focus: As a technology and design-obsessed company in the iGaming sector, expect access to modern design tools, software, and potentially advanced hardware.

• Team Interaction: Opportunities for in-person interaction with colleagues during office days, fostering team cohesion and spontaneous knowledge sharing.

Work Schedule: A standard 40-hour work week is mentioned, with the added benefit of flexible working hours. This allows for a degree of control over the workday, accommodating personal needs while ensuring project timelines are met.

📝 Enhancement Note: The dual location aspect (Tallinn and Limassol) for the hybrid model is a unique point. Candidates should be prepared to potentially collaborate with colleagues in different time zones and be comfortable with remote communication tools. The mention of "modern office" suggests a well-resourced and comfortable working environment.

📄 Application & Portfolio Review Process

Interview Process: The typical interview process for a senior design role would likely involve several stages:

1. Initial Screening: A brief call with HR or a recruiter to assess basic qualifications, cultural fit, and salary expectations.

2. Portfolio Review & Technical Interview: A deep dive into your portfolio with a Design Lead or senior designer. This stage focuses on your design process, problem-solving skills, decision-making rationale, and ability to articulate your work. You'll likely be asked to walk through 1-2 case studies in detail.

3. Cross-functional Interview: A session with Product Managers and Engineers to assess collaboration skills, ability to work within technical constraints, and understanding of the product development lifecycle.

4. Stakeholder Interview: potentially with a Head of Product or another senior leader to discuss strategic thinking, impact, and alignment with company vision.

5. Final Offer: Based on the collective feedback from all interview stages.

Portfolio Review Tips:

• Focus on Impact: Don't just show what you designed, but why and what the result was. Quantify your achievements whenever possible.

• Structure Your Case Studies: Clearly outline the problem, your role, the process (research, ideation, design, testing), the trade-offs you made, and the final outcome/impact.

• Showcase Your Process: Emphasize your problem-solving approach, how you handle ambiguity, and how you arrive at design decisions. Include sketches, wireframes, user flows, and high-fidelity mockups.

• Tailor to the Role: Highlight projects that demonstrate experience with complex digital products, user research, and cross-functional collaboration. If you have iGaming experience, make sure those projects are prominent.

• Be Prepared to Discuss Trade-offs: Senior roles often involve making difficult decisions. Be ready to explain why you chose one solution over another, considering business goals, user needs, and technical limitations.

Challenge Preparation:

• Design Exercise: Be prepared for a design challenge. This could be a take-home assignment or an in-interview exercise. It will likely involve a hypothetical problem related to the company's domain (iGaming).

• Focus on Process: For any challenge, the interviewers will be assessing your thought process, not just the final output. Clearly articulate your assumptions, research approach, and design rationale.

• Time Management: If it's a time-bound exercise, practice managing your time effectively to cover all necessary stages of the design process.

• Presentation Skills: Practice presenting your work concisely and persuasively. Be ready to answer questions about your decisions.

📝 Enhancement Note: The interview process for a Senior role will scrutinize your strategic thinking and ability to influence. The portfolio is your primary tool to demonstrate this. Be prepared to discuss your contributions to design systems and how you handle ambiguity.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: The core design tool for wireframing, prototyping, UI design, and collaboration. Proficiency is essential.

• Adobe Creative Suite: Likely used for asset creation, image editing, and potentially motion graphics (e.g., Photoshop, Illustrator, After Effects).

Analytics & Reporting:

CRM & Automation:

Design System Tools:

• Figma's component features, potentially Storybook, or other documentation platforms for design systems.

📝 Enhancement Note: Figma is explicitly mentioned as a requirement, indicating it's the primary tool. The lack of specific analytics tools listed means candidates should focus on their ability to interpret data and use it to inform design, rather than necessarily being an expert in a particular analytics platform.

👥 Team Culture & Values

Operations Values:

• Trust, Autonomy, Ownership: This is a core stated value, indicating a culture where employees are empowered to make decisions and take responsibility for their work.

• Innovation & Excitement: The company aims to bring excitement to players, suggesting a culture that values creativity, forward-thinking, and a dynamic approach.

• Fairness & Responsibility: Crucial in the iGaming industry, this implies a commitment to ethical practices and user well-being.

• Playfulness: A touch of playfulness is mentioned, suggesting a culture that doesn't take itself too seriously and encourages a positive, engaging work atmosphere.

• Technology & Design Obsession: A deep appreciation for cutting-edge technology and high-quality design permeates the company's ethos.

Collaboration Style:

• Cross-functional Integration: Strong emphasis on working closely with product and engineering teams, fostering a collaborative environment where design is integral to product development.

• Low Bureaucracy: The "low-bureaucracy environment" suggests efficient communication and decision-making processes, valuing directness and speed.

• Feedback Exchange: A culture that likely encourages open feedback loops between designers, product managers, and engineers to refine solutions.

• Data-Informed: Collaboration is likely guided by shared data and user insights to ensure alignment on product strategy.

📝 Enhancement Note: The stated values of "trust, autonomy, and ownership" are key indicators of the work environment. This implies that the Senior Product Designer will have significant freedom and responsibility. The "playfulness" and "excitement" aspects suggest a potentially energetic and engaging company culture.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Ambiguity and Constraints: Navigating complex, often ambiguous business requirements and user needs within technical and time constraints.

• Driving Design Consistency at Scale: Ensuring design quality and consistency across a growing product portfolio and potentially multiple brands.

• Influencing Stakeholders: Effectively advocating for user needs and design best practices with stakeholders who may have different priorities.

• Remote Collaboration: Maintaining strong collaboration and team cohesion in a hybrid environment across different geographical locations (Tallinn/Limassol).

• Staying Ahead in iGaming: The fast-paced nature of the iGaming industry requires continuous learning and adaptation to new trends, technologies, and player expectations.

Learning & Development Opportunities:

• Industry Expertise: Deepen knowledge within the specialized and lucrative iGaming sector, understanding its unique user behaviors and market dynamics.

• Advanced Design Skills: Opportunities to refine skills in areas such as complex user flows, gamification, personalization, and data-driven design.

• Design System Leadership: Contribute significantly to or lead the evolution of the design system, gaining experience in scalable design practices.

• Product Strategy Involvement: Gain exposure to broader product strategy discussions and contribute to the long-term vision of Gepard Media's products.

• Cross-Disciplinary Learning: Learn from engineers and product managers, gaining a more holistic understanding of product development.

📝 Enhancement Note: The challenges highlight the senior-level demands of the role, requiring strategic problem-solving and strong interpersonal skills. The growth opportunities are significant, offering paths for both leadership and deep specialization within a thriving industry.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you owned a product area from discovery to launch. What were the key challenges, and how did you measure success?" (Focus on ownership, process, and impact).

• "How do you translate complex, ambiguous business problems into actionable design solutions? Can you provide an example from your portfolio?" (Focus on problem-solving, translation skills, and clarity).

• "How do you balance user needs, business goals, and technical constraints? Walk me through a situation where you had to make difficult trade-offs." (Focus on analytical thinking, prioritization, and pragmatic decision-making).

• "How have you contributed to or evolved a design system? What were the considerations for scalability and maintainability?" (Focus on design system expertise and strategic thinking).

Company & Culture Questions:

• "What excites you about the iGaming industry and Gepard Media specifically?" (Research the company's brands, values, and recent news).

• "How do you see yourself fitting into a low-bureaucracy environment that values trust, autonomy, and ownership?" (Reflect on your preferred work style and how it aligns).

• "How do you handle feedback, especially when it conflicts with your initial design ideas?" (Demonstrate openness to feedback and collaborative problem-solving).

Portfolio Presentation Strategy:

• Select 2-3 Strong Case Studies: Choose projects that best demonstrate your end-to-end process, problem-solving skills, and measurable impact. Tailor your selection to the iGaming context if possible.

• Structure Your Narrative: For each case study, clearly articulate: The Problem, Your Role & Responsibilities, The Process (Research, Ideation, Design, Testing), Key Decisions & Trade-offs, The Solution, and The Impact/Results.

• Focus on "Why": Explain the rationale behind your design decisions at each stage. Why did you choose this research method? Why this UI pattern? Why this color scheme?

• Quantify Impact: Use data and metrics to show the success of your designs. If exact numbers aren't available, discuss the intended impact and how you would measure it.

• Be Prepared for Deep Dives: Anticipate detailed questions about your process, tools, and decisions. Be honest about challenges and how you overcame them.

📝 Enhancement Note: For a Senior Product Designer role, interviewers will be looking for strategic thinking, leadership potential, and a deep understanding of the design process and its business impact. Your portfolio is your primary opportunity to showcase this.

📌 Application Steps

To apply for this Senior Product Designer position:

• Submit Your Application: Navigate to the provided careers link and submit your application through the platform.

• Curate Your Portfolio: Ensure your portfolio is up-to-date, showcases 2-3 strong end-to-end case studies, and highlights your problem-solving skills, design process, and measurable impact. Tailor it to demonstrate relevant experience for the iGaming industry and senior-level responsibilities.

• Optimize Your Resume: Highlight your 6+ years of experience, specific skills in Figma and Adobe Creative Suite, experience with design systems, user research, and cross-functional collaboration. Use keywords from the job description to ensure ATS compatibility.

• Prepare Your Interview Narrative: Practice articulating your experience, especially your portfolio case studies, focusing on the "why" behind your decisions and the measurable outcomes. Be ready to discuss your approach to ambiguity, trade-offs, and collaboration.

• Research Gepard Media: Understand their brands, company values (trust, autonomy, innovation, playfulness), and the iGaming industry landscape. This will help you tailor your responses and demonstrate genuine interest.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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