Senior Product Designer

📍 Job Overview

Job Title: Senior Product Designer

Company: Dsquares

Location: Cairo, Cairo Governorate, Egypt

Job Type: Full-Time

Category: Product Design / User Experience (UX)

Date Posted: March 01, 2026

Experience Level: Mid to Senior Level (4+ years)

Remote Status: Hybrid

🚀 Role Summary

• Lead the end-to-end design process for new features and product improvements, from concept ideation through to successful launch.

• Drive user-centric design by conducting comprehensive quantitative and qualitative user research, and analyzing data to inform design decisions.

• Create compelling user experiences, wireframes, interactive prototypes, and high-fidelity UI designs using leading design tools.

• Foster strong collaboration with product managers and cross-functional teams to ensure design alignment with product vision, business objectives, and technical feasibility.

• Champion design excellence, advocating for accessibility, ethical design principles, and user-centricity throughout the organization.

📝 Enhancement Note: This role is positioned as a Senior Product Designer, requiring a blend of strategic design leadership, hands-on execution, and mentorship capabilities. The emphasis on "end-to-end design process" and "leading the process" suggests significant autonomy and responsibility. The hybrid work arrangement in Cairo indicates a need for candidates comfortable with a mix of remote and in-office collaboration.

📈 Primary Responsibilities

• Plan and execute thorough user research, including usability testing, user interviews, and surveys, to gather insights and validate design concepts.

• Synthesize research findings and data analysis into actionable design recommendations and user personas.

• Develop user flows, wireframes, prototypes, and high-fidelity mockups using Figma and FigJam to visualize and iterate on product designs.

• Collaborate closely with Product Managers to translate product requirements and roadmaps into intuitive and effective user experiences.

• Partner with Engineering teams to ensure seamless implementation of designs, providing clear specifications and design assets.

• Actively contribute to and maintain the company's design system, ensuring consistency, scalability, and adherence to brand guidelines.

• Champion best practices in UX/UI design, accessibility standards (WCAG), and ethical design considerations within product development.

• Mentor and guide junior designers and interns, providing constructive feedback and fostering their professional growth.

• Manage multiple design projects simultaneously, prioritizing tasks effectively to meet deadlines and project milestones.

• Present design solutions and rationale clearly and persuasively to stakeholders at all levels of the organization.

📝 Enhancement Note: The responsibilities highlight a strong focus on research-driven design, hands-on creation, and cross-functional collaboration. The mention of mentoring junior designers confirms the "Senior" aspect of the title, implying leadership and guidance expectations beyond individual contribution.

🎓 Skills & Qualifications

Education: While not explicitly stated, a Bachelor's degree in Design, Human-Computer Interaction, Psychology, or a related field is typically expected for senior roles. Equivalent practical experience will also be considered.

Experience: Minimum of 4+ years of professional experience in digital product design, with a proven track record of delivering user-centered solutions.

Required Skills:

• Proven expertise in User Experience (UX) design, User Interface (UI) design, and Interaction Design.

• Strong proficiency in Figma and FigJam for wireframing, prototyping, and UI design.

• Demonstrated experience in conducting quantitative and qualitative user research methodologies.

• Ability to analyze data from tools like Maze, Hotjar, and other analytics platforms to derive actionable insights.

• Deep understanding of design systems, their principles, and practical application for consistency and scalability.

• Knowledge of front-end development considerations (HTML, CSS, JavaScript) and how they impact design implementation.

• Excellent problem-solving skills with the ability to balance user needs, business objectives, and technical constraints.

• Strong communication, presentation, and interpersonal skills for effective stakeholder management and cross-functional collaboration.

• Ability to work autonomously and manage multiple projects in a dynamic environment.

Preferred Skills:

• Experience with animation frameworks and creating engaging micro-interactions.

• Familiarity with front-end development technologies (HTML/CSS/JS) beyond basic understanding.

• Experience mentoring junior designers or leading design initiatives.

• Familiarity with A/B testing and experimentation in product design.

📝 Enhancement Note: The required skills emphasize a blend of creative design abilities, analytical thinking, technical understanding, and strong collaboration skills. The explicit mention of Figma, FigJam, Maze, and Hotjar indicates the expected tool proficiency.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing a range of user-centered digital product design projects.

• Detailed case studies that clearly articulate the design problem, your role, the design process, user research conducted, key decisions, and the final outcome with measurable results.

• Examples demonstrating expertise in UX/UI design, interaction design, and user flows.

• Visual representations of wireframes, prototypes, and high-fidelity UI designs.

Process Documentation:

• Showcase your approach to user research, from planning and execution to synthesis and insight generation.

• Illustrate your process for ideation, wireframing, prototyping, and user testing.

• Demonstrate how you collaborate with product managers and engineers throughout the design lifecycle.

• Provide examples of how you have applied design system principles to ensure consistency and scalability.

• Explain how you advocate for and implement accessibility and ethical design standards.

📝 Enhancement Note: A strong portfolio is critical for this role, serving as the primary evidence of a candidate's design skills, process, and impact. The emphasis on case studies with measurable results and the demonstration of a structured, user-centered design process is paramount.

💵 Compensation & Benefits

Salary Range: Based on the Senior Product Designer title, 4+ years of experience, and the Cairo, Egypt location, a competitive annual salary range is estimated between EGP 500,000 to EGP 900,000. This range accounts for the cost of living in Cairo, industry benchmarks for senior design roles, and potential variations based on specific skills and interview performance.

Benefits:

• Comprehensive Wellbeing:

  • Private medical insurance for you and potentially your dependents.
  • Life cover for added financial security.
  • Additional days off awarded for each year of service, recognizing loyalty and tenure.

• Financial Growth:

  • Annual profit share, reflecting the company's success and employee contribution.
  • Competitive compensation packages, including salary and potential bonuses.

• Work-Life Balance:

  • Hybrid work environment, offering flexibility between remote and in-office work.
  • Generous maternity and paternity benefits to support new parents.
  • Regular team-building events to foster camaraderie and a positive work environment.

• Continuous Development:

  • Access to learning and development opportunities to enhance skills and career growth.

• Perks and Privileges:

  • Birthday offs to celebrate personal milestones.

  • Mobile allowances to cover communication expenses.

  • Transportation support to ease commuting.

  • A variety of other employee-centric perks designed to enhance the employee experience. Working Hours: A standard full-time commitment, likely around 40 hours per week, with the flexibility afforded by the hybrid work arrangement. Specific in-office days may be determined by team needs and project requirements.

📝 Enhancement Note: The salary estimate is based on mid-to-senior level Product Designer roles in major Egyptian cities, considering the tech and design industry compensation trends. The benefits package is comprehensive, focusing on employee well-being, financial security, and professional growth.

🎯 Team & Company Context

🏢 Company Culture

Industry: Loyalty Program Solutions / Customer Experience Technology. Dsquares operates within the dynamic sector of customer loyalty and engagement, leveraging technology to help businesses build lasting relationships with their customers. This industry requires a strong focus on user experience, data insights, and innovative solutions to stand out.

Company Size: While not explicitly stated, the presence of multiple job openings and a structured benefits package suggests a medium to large-sized organization, likely with dedicated departments for product, engineering, marketing, and operations. This size offers opportunities for impact and career progression.

Founded: The company's founding date is not provided. However, the description implies a mature organization with a focus on innovation and building strong customer relationships.

Team Structure:

• The Product Design team likely comprises multiple designers, with this role being a senior member responsible for leading projects and potentially mentoring others.

• Designers collaborate closely with Product Managers, Software Engineers, and potentially Marketing and Data Analytics teams.

Methodology:

• Data-driven decision-making, utilizing user research and analytics to inform design choices.

• Agile or iterative product development processes, allowing for flexibility and continuous improvement.

• Emphasis on user-centric design principles, prioritizing the needs and experiences of the end-user.

• A focus on building and maintaining a scalable design system to ensure consistency and efficiency.

Company Website: https://dsquares.com/

📝 Enhancement Note: Dsquares positions itself as an innovative leader in loyalty solutions. The company culture appears to value collaboration, customer experience, and empowering its employees. The operations implications suggest a need for designers who can adapt to evolving technologies and user expectations within the loyalty and customer engagement space.

📈 Career & Growth Analysis

Operations Career Level: This is a Senior Product Designer role, indicating a level of expertise and responsibility beyond that of a junior or mid-level designer. It signifies a capacity for independent work, strategic thinking, and potentially leadership or mentorship.

Reporting Structure: The Senior Product Designer will likely report to a Head of Product Design, a Design Lead, or a Product Manager, depending on the specific organizational structure. They will collaborate extensively with Product Managers and Engineering leads.

Operations Impact: The role has a direct impact on the usability, desirability, and effectiveness of Dsquares' loyalty solutions. By crafting exceptional user experiences, the Senior Product Designer contributes to customer satisfaction, retention, and ultimately, the success of their clients and Dsquares' business growth.

Growth Opportunities:

• Skill Advancement: Opportunity to deepen expertise in specific areas of UX/UI, interaction design, user research, or design systems.

• Leadership Development: Potential to take on more significant design leadership roles, manage larger projects, or lead design initiatives.

• Mentorship: Opportunity to mentor junior designers, contributing to the growth of the design team.

• Cross-functional Exposure: Gain broader experience by working across different product lines or with various departments within Dsquares.

• Industry Influence: Contribute to shaping the future of loyalty program design through innovative solutions.

📝 Enhancement Note: The Senior title suggests a clear career path within Dsquares, with opportunities for both specialized growth and leadership. The role's impact extends beyond just aesthetics to directly influence user engagement and business outcomes.

🌐 Work Environment

Office Type: The "Hybrid" work arrangement suggests that Dsquares likely maintains a physical office space in Cairo, complemented by remote work options. This environment is designed to balance the benefits of in-person collaboration with the flexibility of remote work.

Office Location(s): The primary work location is Cairo, Cairo Governorate, Egypt. Specific office details regarding amenities or accessibility would require further inquiry.

Workspace Context:

• Collaborative Environment: The hybrid model necessitates tools and practices that support seamless collaboration between remote and in-office team members. Expect a mix of virtual meetings, digital collaboration tools, and in-person brainstorming sessions.

• Operations Tools & Technology: Access to industry-standard design and research tools (Figma, FigJam, Maze, Hotjar) is expected, along with robust communication platforms.

• Operations Team Interaction: Opportunities for direct interaction with product managers, engineers, and other designers, fostering a dynamic and communicative work environment.

Work Schedule: While a full-time commitment (likely 40 hours/week) is standard, the hybrid nature of the role and Dsquares' focus on work-life balance suggest some flexibility in daily hours, provided project deadlines and collaboration needs are met.

📝 Enhancement Note: The hybrid work environment implies a modern approach to work, balancing flexibility with the need for in-person synergy. Candidates should be comfortable with digital collaboration tools and adapting to varying work locations.

📄 Application & Portfolio Review Process

Interview Process: The typical interview process for a Senior Product Designer role at a company like Dsquares might involve:

• Initial Screening: A brief call with HR or a recruiter to assess basic qualifications and cultural fit.

• Portfolio Review & Technical Interview: A session where you present your portfolio, discuss your design process, and answer technical questions related to UX/UI, interaction design, and research. This is often with a Design Lead or senior designers.

• Cross-functional Interviews: Meetings with Product Managers and Engineering Leads to assess collaboration skills, understanding of product development, and ability to work within technical constraints.

• Case Study/Design Challenge: Potentially a take-home assignment or an in-person/virtual exercise to solve a specific design problem, evaluating your problem-solving approach, creativity, and process.

• Final Interview: A conversation with a hiring manager or senior leader to discuss overall fit, career aspirations, and strategic alignment.

Portfolio Review Tips:

• Curate Selectively: Choose 3-5 of your strongest projects that best represent your skills and experience relevant to Dsquares' industry (loyalty, customer experience).

• Tell a Story: For each case study, clearly outline the problem, your role, the process, key decisions, and the impact (quantifiable results are a plus).

• Show Your Process: Detail your research, ideation, iteration, and testing methodologies. Highlight how you collaborated with stakeholders.

• Visual Clarity: Ensure your designs are presented cleanly and professionally. Use prototypes to showcase interactivity.

• Highlight Design System Work: If you have experience with design systems, showcase contributions and principles.

• Address Accessibility & Ethics: Briefly mention how these considerations were integrated into your designs.

Challenge Preparation:

• Understand the Context: If given a challenge, thoroughly research Dsquares, their products, and their target audience.

• Focus on Process: Demonstrate your structured approach to problem-solving, even if time is limited.

• Think Aloud: Articulate your thought process, assumptions, and trade-offs clearly.

• Prioritize: If the challenge is broad, identify the most critical aspects to address first.

• Be Realistic: Propose solutions that are feasible within typical development constraints.

📝 Enhancement Note: The interview process is likely rigorous, focusing heavily on practical design skills, strategic thinking, and collaboration. The portfolio is the gateway, and preparing a compelling narrative around your projects is crucial.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: The core tool for wireframing, UI design, prototyping, and collaboration. Expect advanced usage.

• FigJam: For collaborative whiteboarding, brainstorming, and ideation sessions.

• User Research & Analytics Tools:

  • Maze: For unmoderated usability testing, surveys, and collecting user feedback on prototypes.
  • Hotjar (or similar): For heatmaps, session recordings, and understanding user behavior on live products.
  • General Data Analytics Tools: Familiarity with extracting and interpreting data from product analytics platforms.

Design System & Collaboration:

• Design System Management: Experience contributing to or managing a design system is highly valued.

• Collaboration Platforms: Proficiency with tools like Slack, Jira, Confluence, or similar for team communication and project management.

Preferred/Plus:

• Front-end Technologies: Basic understanding of HTML, CSS, and JavaScript to inform design feasibility and collaboration with developers.

• Animation Frameworks & Micro-interactions: Tools or libraries that enable dynamic and engaging UI elements.

📝 Enhancement Note: Proficiency with Figma and FigJam is non-negotiable. Experience with user research tools like Maze and Hotjar is also a key requirement. Understanding how design integrates with front-end development is a significant advantage.

👥 Team Culture & Values

Operations Values:

• User-Centricity: A deep commitment to understanding and serving the needs of the end-user in every design decision.

• Collaboration: A belief in the power of teamwork and cross-functional partnership to achieve the best product outcomes.

• Innovation: A drive to explore new ideas, technologies, and approaches to create cutting-edge loyalty experiences.

• Excellence: A pursuit of high quality in design, execution, and user experience, with attention to detail and craft.

• Data-Informed Design: Utilizing research and analytics to guide design decisions, rather than relying solely on intuition.

• Continuous Improvement: An iterative mindset, constantly seeking to refine and enhance products based on feedback and performance.

Collaboration Style:

• Cross-functional Integration: Designers are integral members of product teams, working closely with Product Managers and Engineers throughout the development lifecycle.

• Open Communication: An environment where feedback is encouraged, and design rationales are openly discussed and debated.

• Shared Ownership: A sense of collective responsibility for the success of the product, with designers contributing to overall product strategy.

• Empowerment: Team members are empowered to take initiative, propose solutions, and contribute ideas.

📝 Enhancement Note: Dsquares emphasizes a culture built on user focus, collaboration, and innovation. This means candidates should be comfortable working in integrated teams, advocating for user needs, and contributing to a forward-thinking product development approach.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Stakeholder Needs: Effectively navigating competing priorities from product, engineering, and business stakeholders while championing user needs.

• Evolving Loyalty Landscape: Keeping pace with rapid changes in customer expectations and technology within the loyalty and customer engagement space.

• Scalability of Design: Ensuring design solutions are scalable across various platforms and user segments while maintaining consistency.

• Mentoring and Leadership: Transitioning from individual contributor to a role that involves guiding and mentoring junior team members.

• Hybrid Work Dynamics: Optimizing collaboration and communication effectiveness within a hybrid work model.

Learning & Development Opportunities:

• Advanced Design Techniques: Opportunities to attend workshops, conferences, or complete courses in areas like advanced interaction design, motion design, or UX research methodologies.

• Design System Expertise: Deepen knowledge and contribute to the evolution of Dsquares' design system, potentially becoming a subject matter expert.

• Product Strategy Involvement: Gain exposure to higher-level product strategy discussions and contribute to shaping the product roadmap.

• Cross-functional Skill Development: Learn more about the technical aspects of product development or the business drivers behind product decisions.

• Industry Trends: Stay abreast of the latest trends in loyalty programs, customer experience design, and emerging technologies.

📝 Enhancement Note: The role offers significant growth potential by tackling complex design challenges and providing opportunities for continuous learning and skill enhancement within a growing industry.

💡 Interview Preparation

Strategy Questions:

• "Describe a complex product you designed from concept to launch. What were the biggest challenges, and how did you overcome them?" (Focus on your process, research, and problem-solving).

• "How do you approach user research for a new feature? Walk us through your methodology and how you synthesize findings." (Demonstrate your research rigor and data-driven approach).

• "How would you balance the needs of different stakeholders (e.g., Product Managers, Engineers, Legal) when designing a new feature?" (Highlight your collaboration and negotiation skills).

Company & Culture Questions:

• "What interests you about working at Dsquares and specifically in the loyalty program industry?" (Research Dsquares' mission and the industry).

• "How do you contribute to a positive and collaborative team environment, especially in a hybrid setting?" (Discuss your teamwork and communication style).

Portfolio Presentation Strategy:

• Structure is Key: Organize your presentation logically, covering problem, solution, process, and outcomes for each project.

• Be Concise: Focus on the most impactful aspects of each project. Avoid getting bogged down in minor details.

• Highlight Your Role: Clearly articulate your specific contributions and decision-making processes.

• Show, Don't Just Tell: Use visuals, prototypes, and data to support your narrative.

• Be Prepared for Questions: Anticipate questions about your design choices, trade-offs, and challenges.

📝 Enhancement Note: Preparation should focus on demonstrating a deep understanding of user-centered design principles, a strong command of design tools and methodologies, and the ability to collaborate effectively within a cross-functional team.

📌 Application Steps

To apply for this Senior Product Designer position:

• Submit your application through the provided link on Workable.

• Portfolio Customization: Tailor your portfolio to highlight projects that demonstrate your experience in user-centered design, UX/UI expertise, and ideally, experience within consumer-facing applications or loyalty platforms. Ensure your case studies clearly articulate your process and impact.

• Resume Optimization: Ensure your resume clearly lists your years of experience, core design skills (UX/UI, Interaction Design, Research), proficiency with Figma/FigJam, and any relevant industry experience. Quantify achievements where possible.

• Interview Preparation: Practice articulating your design process, walkthrough your portfolio projects, and prepare answers to common interview questions related to problem-solving, collaboration, and user advocacy.

• Company Research: Familiarize yourself with Dsquares, its mission, its products, and the loyalty/customer experience industry to demonstrate genuine interest and understanding during interviews.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

---