Senior Product Designer

📍 Job Overview

Job Title: Senior Product Designer

Company: CoachHub

Location: Lisbon, Portugal

Job Type: FULL_TIME

Category: Product Design / User Experience (UX)

Date Posted: 2025-11-28

Experience Level: Mid-Level to Senior (3+ years)

Remote Status: Fully Remote (within Portugal)

🚀 Role Summary

• This role is central to defining and refining the user experience across CoachHub's diverse platforms, serving multiple personas and stakeholders.

• It involves deep collaboration with cross-functional teams, including Product Managers, Engineers, and Data Scientists, to identify and solve complex customer and business problems.

• The position requires a strong emphasis on user research, translating insights into actionable design solutions, and maintaining design consistency and quality across the product suite.

• The ideal candidate will be a self-directed professional with a keen eye for visual design and a passion for creating intuitive, elegant, and effective user interfaces within a fast-paced SaaS environment.

📝 Enhancement Note: While the title is "Senior Product Designer," the stated experience requirement of "3+ years" often aligns with a mid-level to senior designation. The role's emphasis on ownership, complexity, and cross-functional leadership suggests a significant impact on product strategy and execution, fitting a senior contributor profile within a product design team. The focus on SaaS and a distributed team environment are key indicators of the operational context.

📈 Primary Responsibilities

• Problem Definition & Solution Design: Collaborate with Product Managers, Engineers, and Data Scientists to meticulously define customer and business problems, translating them into elegant and effective design solutions.

• User Research & Insights: Conduct comprehensive user research, meticulously document findings, and actively contribute to a shared research repository to inform product development strategies and iterations.

• Workshop Facilitation: Lead and facilitate various workshops, including ideation sessions, problem-finding exercises, and user journey mapping, to foster collaboration and drive strategic product decisions.

• Cross-Functional Communication: Manage clear and consistent communication across diverse stakeholders, including Sales, Customer Success, and Client Experience teams, ensuring alignment on design objectives and user needs.

• End-to-End Design Execution: Design and develop end-to-end user flows, interactive prototypes, and detailed interface designs, with a strong focus on simplicity, elegance, and meticulous attention to detail.

• Design Iteration & Implementation: Iterate on designs based on feedback from design reviews, user testing, and technical feasibility; collaborate closely with the engineering team during implementation to ensure successful product launches.

• Design System Contribution: Actively utilize and contribute to the evolution of CoachHub's design system, ensuring consistency, scalability, and efficiency across all product interfaces.

• Quality Assurance & Consistency: Collaborate with other designers to maintain high standards of quality, consistency, and adherence to design principles across the entire platform.

📝 Enhancement Note: The responsibilities highlight a blend of strategic thinking (problem definition, user research) and tactical execution (prototyping, implementation collaboration, design system contribution). The emphasis on managing communication across diverse internal teams (Sales, CS) and external stakeholders (clients) is a critical operational aspect for a product designer in a SaaS company focused on B2B and B2B2C models, requiring strong stakeholder management skills.

🎓 Skills & Qualifications

Education: While no specific degree is listed, a strong portfolio demonstrating practical application of design principles is paramount. Related fields such as Human-Computer Interaction (HCI), Graphic Design, or Computer Science can be beneficial but are secondary to demonstrated skill.

Experience:

• Minimum of 3+ years of professional experience in product design.

Required Skills:

• Product Design Expertise: Proven ability to design user-centered products from concept to launch.

• User Research: Proficiency in conducting various user research methodologies (e.g., interviews, surveys, usability testing) and translating findings into actionable insights.

• Cross-Functional Collaboration: Demonstrated ability to work effectively within cross-functional teams, including Product Managers, Engineers, and Data Scientists.

• Prototyping & Wireframing: Strong skills in creating wireframes, user flows, and interactive prototypes to communicate design ideas effectively.

• Communication: Excellent verbal and written communication skills in English, the primary working language.

• Design Fundamentals: Solid understanding of core design principles, including typography, layout, color theory, and user interface (UI) best practices.

• Accessibility: Strong knowledge of accessibility standards (e.g., WCAG) and their application in product design.

• Problem-Solving: A proactive and analytical approach to identifying and solving complex design challenges.

• Self-Direction & Ownership: Ability to take ownership of design processes, manage tasks independently, and operate effectively in a self-directed manner within a development team.

• Visual Design Sense: A clean, modern, and aesthetically pleasing visual design sensibility.

• Figma Proficiency: Expert-level proficiency in Figma for UI design, prototyping, and collaboration.

• Miro Proficiency: Skilled in using Miro for collaborative ideation, workshops, and journey mapping.

• Design System Familiarity: Experience working with or contributing to design systems.

Preferred Skills:

• Data Visualization: Experience in designing effective data visualizations and dashboards.

• Industry Experience: Previous work in Digital Coaching, high-growth SaaS environments, or the Mental Health/EdTech sectors.

• Multilingualism: Fluency or proficiency in languages other than English is a plus.

📝 Enhancement Note: The emphasis on "self-directed member of the development team" and "ownership of the design process" points to a need for individuals who can operate with autonomy. The inclusion of "accessibility" and "design system contribution" signifies a mature product development process expecting high standards and efficiency.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio is mandatory, showcasing concrete examples of product design work.

• The portfolio should clearly demonstrate end-to-end design process, from problem definition and user research to final UI design and interaction.

• Include case studies that highlight your problem-solving skills, design rationale, and the impact of your solutions.

• Showcase examples of complex user flows and how you simplified them for optimal user experience.

Process Documentation:

• The portfolio should implicitly or explicitly detail your approach to user research, ideation, prototyping, and user testing.

• Examples of how you have contributed to or utilized a design system should be present.

• Case studies should articulate the problem, your process, the solutions, and the measurable outcomes or impact.

📝 Enhancement Note: For a senior product designer role, the portfolio is a critical evaluation tool. It's expected to not just show polished visuals but to articulate the strategic thinking, user-centric methodologies, and collaboration involved. The ability to demonstrate impact, especially in a SaaS context, is crucial.

💵 Compensation & Benefits

Salary Range: Based on industry standards for a Senior Product Designer in Lisbon, Portugal, with 3+ years of experience in SaaS, a competitive salary range is estimated between €45,000 to €65,000 annually. This range accounts for the cost of living in Lisbon, the seniority of the role, and the demand for skilled product designers in the tech sector.

Benefits:

• Fully Remote Work: Opportunity to work from anywhere within Portugal.

• Health & Wellness: Comprehensive health insurance coverage.

• Professional Development: Budget for training, conferences, and continuous learning.

• Equipment: Provision of necessary hardware and software for remote work.

• Team Collaboration: Access to a global, diverse, and collaborative team environment.

• Employee Stock Options: Potential for equity participation in a high-growth company.

• Paid Time Off: Generous vacation and holiday allowance.

• Carbon Neutral Certification: Opportunity to work for an environmentally conscious company.

Working Hours:

• Standard full-time hours, approximately 40 hours per week.

• Flexibility in daily scheduling to accommodate different time zones within Portugal and team collaboration needs, with clear communication expectations.

📝 Enhancement Note: The salary estimate is based on research of similar Senior Product Designer roles in Lisbon, Portugal, factoring in the required experience level (3+ years) and the SaaS industry context. Benefits are inferred from typical offerings in tech companies, especially those that are remote-first or remote-friendly, and align with CoachHub's stated mission and values.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology (SaaS), EdTech, Professional Development, Coaching. CoachHub operates at the intersection of technology, human development, and corporate services, positioning itself as a leader in digital talent development.

Company Size: CoachHub has experienced rapid growth, indicated by its significant funding rounds and global reach. It is likely a scale-up company with several hundred employees, fostering a dynamic and entrepreneurial environment.

Founded: 2019. This relatively young company has achieved significant traction quickly, suggesting agility, innovation, and a strong market fit.

Team Structure:

• Cross-functional Pods: The product design team likely operates within cross-functional product pods, collaborating closely with Product Managers, Engineers, and Data Scientists.

• Design Team Specialization: Within the broader design team, there may be specialists in UX research, UI design, and potentially UX writing. This role focuses on end-to-end product design.

• Reporting Structure: The Senior Product Designer will likely report to a Head of Product Design, Design Lead, or a Director of Product, who oversees the overall design strategy and team development.

Methodology:

• Agile Development: CoachHub likely employs agile methodologies, emphasizing iterative development, continuous feedback, and rapid prototyping.

• Data-Driven Design: The role's mention of collaboration with Data Scientists and feeding research repositories indicates a commitment to data-informed decision-making in product development.

• User-Centric Approach: The core of the design process revolves around understanding and solving user problems, supported by extensive user research.

Company Website: https://www.coachhub.com

📝 Enhancement Note: CoachHub's rapid growth and significant funding indicate a fast-paced, innovative, and ambitious work environment. The company's mission to democratize coaching suggests a culture focused on impact, development, and global reach. The "kind, smart, and highly-skilled" team description points towards a collaborative and intellectually stimulating culture.

📈 Career & Growth Analysis

Operations Career Level: Senior Product Designer. This level signifies a high degree of autonomy, the ability to influence product strategy, mentor junior designers, and take ownership of complex design challenges. It bridges individual contribution with potential leadership responsibilities.

Reporting Structure: The Senior Product Designer will likely report to a Design Lead or Head of Product, working within a cross-functional product team. This structure allows for direct impact on product roadmaps and close collaboration with engineering and product management.

Operations Impact: This role has a direct impact on user experience, customer satisfaction, and ultimately, the adoption and success of the CoachHub platform. By designing intuitive and effective solutions, the designer contributes to increased user engagement, retention, and the company's overall business objectives in the talent development market.

Growth Opportunities:

• Leadership Track: Potential to grow into a Lead Product Designer, Design Manager, or Head of Design role, overseeing teams and setting design strategy.

• Specialization: Opportunity to deepen expertise in areas like UX research, data visualization, or design systems.

• Cross-Functional Mobility: Potential to move into Product Management or other related roles within the product organization.

• Mentorship: Opportunity to mentor junior designers and contribute to the growth of the design team's capabilities.

• Industry Expertise: Develop deep knowledge of the digital coaching and talent development SaaS landscape.

📝 Enhancement Note: The "Senior" designation implies not just technical skill but also a level of strategic thinking and leadership potential. Growth opportunities in a fast-growing company like CoachHub are typically abundant, offering paths for both technical mastery and management.

🌐 Work Environment

Office Type: Fully Remote. CoachHub operates as a distributed company, meaning employees can work from their preferred location within Portugal. This offers significant flexibility and autonomy.

Office Location(s): While the role is remote, the company has a global presence and is headquartered in Germany. For this specific role, the requirement is to be based within Portugal, likely to align with local employment laws and potentially facilitate occasional team meetups or client interactions if needed.

Workspace Context:

• Flexibility and Autonomy: The remote setup allows for a high degree of control over one's work environment and daily schedule.

• Digital Collaboration Tools: Heavy reliance on tools like Figma, Miro, Slack, and video conferencing for seamless collaboration with a distributed team.

• Team Interaction: Opportunities for virtual team-building activities, design critiques, and collaborative problem-solving sessions.

• Company Culture Alignment: The environment is likely fast-paced, innovative, and focused on achieving ambitious goals, with an emphasis on open communication and mutual support.

Work Schedule:

• Standard full-time working hours (approx. 40 hours/week).

• While core hours might exist for critical team syncs, there's likely flexibility in daily scheduling to accommodate personal needs and optimize productivity, provided deliverables are met and collaboration is effective.

📝 Enhancement Note: The remote nature of the role is a significant aspect of the work environment, requiring strong self-discipline and excellent digital communication skills. The focus is on output and collaboration rather than physical presence.

📄 Application & Portfolio Review Process

Interview Process:

1. Initial Screening: A recruiter or hiring manager will review your application and portfolio for initial fit. Be prepared to articulate your core strengths and career highlights concisely.

2. Hiring Manager Interview: A conversation with the hiring manager (likely a Design Lead or Head of Design) to assess your experience, design philosophy, problem-solving approach, and cultural fit. This is where your portfolio will be a key discussion point.

3. Skills Assessment / Design Challenge: This may involve a take-home assignment or a live design exercise focused on a specific problem relevant to CoachHub's platform. Expect to demonstrate your end-to-end design process and rationale.

4. Cross-Functional Team Interviews: Interviews with Product Managers, Engineers, or Data Scientists to evaluate your collaboration skills, technical understanding, and ability to work effectively in a cross-functional team.

5. Final Interview: Potentially with a senior leader (e.g., CPO, VP of Product) to discuss strategic alignment and overall fit.

Portfolio Review Tips:

• Storytelling: Structure your portfolio case studies as narratives. Clearly define the problem, your role and process, the challenges encountered, your solutions, and the impact achieved.

• Quantify Impact: Wherever possible, use metrics to demonstrate the success of your designs (e.g., increased conversion rates, improved task completion time, reduced support tickets).

• Show Your Process: Don't just show final screens. Include wireframes, user flows, research insights, and iterations to illustrate your thinking.

• Figma & Miro Showcase: Be prepared to walk through your Figma files and Miro boards to demonstrate your proficiency and thought process in real-time during an interview.

• Tailor to CoachHub: Highlight projects that demonstrate experience with SaaS, B2B/B2B2C platforms, or complex user journeys similar to CoachHub's.

Challenge Preparation:

• Understand the Business: Research CoachHub's mission, target audience, and competitive landscape.

• Focus on User Needs: Approach any design challenge by first understanding the user and business problem.

• Communicate Your Rationale: Clearly articulate why you are making specific design decisions.

• Be Realistic: For take-home challenges, manage your time effectively and deliver a well-reasoned solution, even if it's not fully polished.

📝 Enhancement Note: The emphasis on a portfolio review and potential design challenge underscores the practical, execution-oriented nature of this role. Candidates should prepare to not only discuss their past work but also demonstrate their design thinking and problem-solving skills in a live setting.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: The core tool for UI design, prototyping, and collaborative design work. Mastery is essential.

• Miro: Crucial for remote collaboration, brainstorming, user journey mapping, and workshop facilitation.

• Design System Tools: Familiarity with using and contributing to design systems, likely managed within Figma or a dedicated platform.

Analytics & Reporting:

• Product Analytics Tools: Experience with tools like Amplitude, Mixpanel, or Pendo (or similar) is beneficial for understanding user behavior and measuring design impact.

• Data Visualization Tools: While not a primary requirement, experience with data visualization principles and tools (e.g., Tableau, Looker, or even Figma plugins) is a plus.

CRM & Automation:

• While not directly used by designers for core tasks, understanding how CRM systems (like Salesforce) and marketing automation platforms integrate with user-facing products can provide valuable context for B2B SaaS design.

📝 Enhancement Note: Proficiency in Figma and Miro is explicitly stated as required. Knowledge of product analytics tools is a strong plus, as it enables designers to be more data-informed and measure the impact of their work, a key aspect of senior roles in SaaS.

👥 Team Culture & Values

Operations Values:

• User-Centricity: A deep commitment to understanding and solving user problems with empathy and excellence.

• Collaboration: Valuing teamwork, open communication, and shared problem-solving across disciplines.

• Innovation: Encouraging creative thinking, experimentation, and continuous improvement.

• Impact-Driven: Focusing on delivering tangible business value and measurable outcomes through design.

• Continuous Learning: A dedication to personal and professional growth, staying updated with design trends and technologies.

• Kindness & Smartness: As stated in the company description, a culture that values both interpersonal skills and intellectual capability.

Collaboration Style:

• Cross-functional Integration: Designers are integral members of product teams, working closely with PMs, Engineers, and Data Scientists.

• Constructive Feedback: An environment where constructive feedback is welcomed and given openly through design reviews and team discussions.

• Knowledge Sharing: Active participation in sharing insights, best practices, and learnings within the design team and broader organization.

• Agile & Iterative: A collaborative approach that embraces agile principles, allowing for rapid iteration and adaptation based on feedback and data.

📝 Enhancement Note: CoachHub's emphasis on "kind, smart and highly-skilled people" and their mission implies a culture that is both supportive and performance-oriented. The remote nature necessitates a strong emphasis on clear communication and proactive collaboration.

⚡ Challenges & Growth Opportunities

Challenges:

• Complexity of Multiple Personas/Platforms: Designing for diverse user groups (coaches, coachees, administrators) and multiple platforms (web, mobile, back-office) requires careful balancing of needs and maintaining consistency.

• Remote Collaboration: Effectively collaborating and maintaining strong team cohesion in a fully distributed environment.

• Balancing User Needs with Business Goals: Ensuring designs are not only user-friendly but also contribute to CoachHub's business objectives and revenue growth.

• Rapid Growth & Evolution: Adapting to the fast-paced nature of a high-growth startup, where priorities and product roadmaps can evolve quickly.

Learning & Development Opportunities:

• Mastering SaaS Design: Gaining deep experience in the nuances of designing for complex B2B SaaS products.

• Specialized Skill Development: Opportunities to hone skills in areas like advanced user research, data visualization, or leading design initiatives.

• Industry Insights: Deepening understanding of the digital coaching, HR tech, and talent development sectors.

• Mentorship and Leadership: Developing leadership skills through mentoring junior designers and contributing to design strategy.

• Exposure to AI in Coaching: Learning about the integration of AI into coaching platforms, a key differentiator for CoachHub.

📝 Enhancement Note: The challenges presented are typical for senior roles in growing tech companies, requiring adaptability, strategic thinking, and strong interpersonal skills. The growth opportunities are substantial, offering paths for both technical and managerial advancement.

💡 Interview Preparation

Strategy Questions:

• "Describe a complex product problem you solved. What was your process, and what was the outcome?" (Focus on your end-to-end design process, user research, and impact.)

• "How do you balance the needs of different user personas and business stakeholders when designing a new feature?" (Highlight your stakeholder management and prioritization skills.)

• "Walk me through a time you disagreed with a product manager or engineer. How did you resolve it?" (Demonstrate your communication, negotiation, and collaborative problem-solving abilities.)

Company & Culture Questions:

• "What interests you about CoachHub's mission and the digital coaching space?" (Research CoachHub's mission, values, and impact. Connect it to your own career aspirations.)

• "How do you stay updated on the latest design trends and best practices?" (Mention specific resources, conferences, or communities.)

Portfolio Presentation Strategy:

• Structure for Impact: For each case study, use a clear structure: Problem -> Your Role/Process -> Solution -> Impact/Results.

• Highlight Figma/Miro Use: Be ready to share your screen and show specific Figma files or Miro boards to illustrate your process and demonstrate your tool proficiency.

• Focus on Rationale: Explain the "why" behind your design decisions. Why this approach? Why this solution?

• Quantify Success: Use data and metrics to prove the value of your work. If direct metrics aren't available, discuss qualitative feedback and anticipated business impact.

• Be Concise and Engaging: Prepare a presentation that is detailed but also engaging, allowing time for questions and discussion.

📝 Enhancement Note: Interview preparation should focus on demonstrating not just design skills but also strategic thinking, collaborative capabilities, and a clear understanding of how design contributes to business objectives within a SaaS context.

📌 Application Steps

To apply for this Senior Product Designer position:

• Submit your application through the provided link on Ashby.

• Curate Your Portfolio: Select 2-3 of your strongest case studies that best showcase your end-to-end product design process, problem-solving skills, and impact, particularly highlighting SaaS experience. Ensure clear articulation of your role, process, and outcomes.

• Tailor Your Resume: Optimize your resume to highlight keywords relevant to product design, SaaS, user research, Figma, Miro, and cross-functional collaboration. Quantify achievements wherever possible.

• Prepare Your Narrative: Be ready to articulate your career journey, design philosophy, and motivations for joining CoachHub during initial screenings and interviews. Practice walking through your portfolio with a clear, concise, and engaging story.

• Research CoachHub: Thoroughly understand CoachHub's mission, product, target audience, and company culture to demonstrate genuine interest and strategic alignment.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details, especially regarding salary and specific benefits, should be verified directly with the hiring organization before making application decisions.