Senior Product Designer

📍 Job Overview

Job Title: Senior Product Designer
Company: Careers at Tide
Location: Ukraine
Job Type: Full-time
Category: Product Design / User Experience
Date Posted: August 12, 2025
Experience Level: Mid-Senior Level (4+ years)
Remote Status: Hybrid

🚀 Role Summary

• This role focuses on enhancing user experience across Tide's business management platform, aiming to make every member interaction seamless and innovative.
• The Senior Product Designer will be embedded within a cross-functional squad, contributing to the entire product lifecycle from discovery and research to launch and iteration.
• Key responsibilities include leveraging a full spectrum of Product Design skills to deliver engaging, well-crafted experiences on both mobile and web platforms.
• The position requires a strong emphasis on understanding user needs through research, analytics, and collaboration with UX Research and UX Writing teams.
• Contribution to and utilization of the Tide Design System is crucial for maintaining consistency and world-class user experiences.

📝 Enhancement Note: While the primary location is listed as Ukraine, the AI's derived remote locations (London, Sofia, Hyderabad, Delhi, Berlin, Belgrade) and the "Hybrid" work arrangement suggest that this role may be open to candidates in those specific international hubs, with a requirement for some office-based collaboration. Candidates should clarify the specific expectations regarding office presence in their chosen location.

📈 Primary Responsibilities

• Partner with cross-functional squads (Product, Engineering) throughout the entire product lifecycle, from initial discovery and research to launch and ongoing iterations.
• Apply a comprehensive range of Product Design skills, including user research, ideation, prototyping, and high-fidelity mock-up creation, to design engaging user experiences for both mobile and web platforms.
• Conduct user research, analyze usage data, and leverage insights from UX Research and UX Writing teams to deeply understand member needs and inform design decisions.
• Contribute to the evolution of Tide's design process, including estimating design effort, tracking progress against OKRs, and measuring the impact of design on member experience.
• Utilize and actively contribute to the Tide Design System to ensure consistency, scalability, and a world-class user experience across all product touchpoints.
• Collaborate closely with UX Researchers and UX Writers to identify core member needs and develop innovative solutions.
• Troubleshoot technical issues in collaboration with engineers to ensure the product meets performance and quality standards.

📝 Enhancement Note: The responsibilities highlight a deep integration into product squads, emphasizing a collaborative and end-to-end ownership approach common in modern product design roles. The mention of tracking OKRs and measuring experience impact points to a data-driven and results-oriented design culture.

🎓 Skills & Qualifications

Education: A Bachelor's or Master's degree in Design, Human-Computer Interaction, Computer Science, or a related field is typically preferred, though equivalent practical experience will be strongly considered.

Experience: A minimum of 4+ years of hands-on experience in designing digital products for web and mobile platforms within a product design or User Experience (UX) role.

Required Skills:

• Proven expertise in Product Design, encompassing user experience (UX), interaction design, and visual design principles.
• Demonstrated ability to conduct user research, including planning and executing moderated user sessions.
• Proficiency in Figma for design, prototyping, and collaboration.
• Strong understanding of Design Systems, including their creation and application, to ensure consistency and scalability.
• Knowledge of accessibility standards and best practices to create inclusive user experiences.
• Excellent storytelling abilities to articulate the "why" behind design decisions and present compelling narratives.
• Impact-driven mindset with the ability to make pragmatic trade-offs and balance speed with quality.
• Experience collaborating effectively with cross-functional teams, including product managers and engineers.
• Understanding of the end-to-end product design process, from ideation through to launch.

Preferred Skills:

• Experience in the FinTech industry or with business management platforms.
• Familiarity with user journey mapping and service design principles.
• Experience with A/B testing and data analysis to validate design hypotheses.
• Contributions to open-source design projects or community engagement.

📝 Enhancement Note: The requirement for a portfolio demonstrating "measurable impact (results)" is a critical differentiator. Candidates should prepare case studies that clearly articulate the problem, their process, their specific contributions, and the quantifiable outcomes of their design solutions, aligning with business objectives.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A well-curated portfolio showcasing a minimum of 3-4 distinct product design case studies.
• Each case study must clearly articulate the problem statement, the user research conducted, the design process followed (ideation, wireframing, prototyping, user testing), and the final solution.
• Explicit demonstration of product thinking, user-centricity, and a strong grasp of interaction and visual design principles.
• Evidence of measurable impact, including specific metrics, KPIs, or user feedback that validate the success of the designed solutions.
• A clear explanation of the candidate's role and contributions within team projects.

Process Documentation:

• Showcase an understanding of iterative design processes, including user feedback loops and design refinement.
• Demonstrate experience in collaborating with engineering teams to ensure successful implementation and troubleshoot technical challenges related to design execution.
• Highlight familiarity with working within or contributing to a Design System, emphasizing consistency and efficiency.
• Evidence of using analytics and user research to drive design decisions and measure outcomes.

📝 Enhancement Note: The emphasis on "measurable impact" and "results" in the portfolio is paramount. Candidates should focus on quantifying their contributions, demonstrating how their design work directly influenced business goals, user adoption, or key performance indicators relevant to a FinTech platform.

💵 Compensation & Benefits

Salary Range: While a specific salary range is not provided, for a Senior Product Designer role with 4+ years of experience in Ukraine, a competitive market rate would typically fall between $35,000 - $60,000 USD per year, depending on specific skills, the depth of portfolio impact, and the exact location within Ukraine. This estimate is based on industry benchmarks for similar roles in Eastern European tech hubs and considers Tide's international presence.

Benefits:

• Competitive salary and potential for performance-based bonuses.
• Comprehensive health insurance package, including medical, dental, and vision coverage.
• Opportunities for professional development, including training, conferences, and workshops.
• Generous paid time off (PTO) and public holidays.
• Access to a modern tech stack and collaborative work environment.
• Employee assistance programs and well-being initiatives.
• Potential for stock options or equity in a rapidly growing FinTech company.

Working Hours: The standard working hours are likely around 40 hours per week, with flexibility offered within a hybrid work model. Specific core hours may be established to facilitate team collaboration.

📝 Enhancement Note: The salary estimate is based on general market data for senior design roles in Ukraine. Candidates should research current local salary benchmarks closer to their application date and be prepared to discuss their salary expectations based on their experience and the value they bring. The provided benefits are typical for tech companies of Tide's size and growth stage.

🎯 Team & Company Context

🏢 Company Culture

Industry: FinTech (Financial Technology), specializing in business management and banking services for small and medium-sized enterprises (SMEs). Tide aims to simplify financial administration for businesses. Company Size: Tide employs over 2,000 people, indicating a large, established, and rapidly scaling organization with a significant international footprint. Founded: Tide was launched in 2017, positioning it as a relatively young but fast-growing company that has achieved significant market penetration (over 1 million small businesses).

Team Structure:

• The role is within the "Experience Foundations" area, suggesting a focus on establishing core design principles, systems, and best practices that empower other product teams.
• The Senior Product Designer will be part of a cross-functional squad, working closely with Product Managers, Engineers, UX Researchers, and UX Writers.
• The Design practice likely operates with a degree of autonomy while collaborating across various product development squads.

Methodology:

• Tide emphasizes a data-driven approach to product development, utilizing usage analytics and member feedback to inform decisions.
• The company fosters an iterative design process, focusing on continuous improvement and evolving products based on user needs and business objectives.
• Collaboration and a "One Team" mentality are core to their operational philosophy, encouraging transparency and shared ownership.

Company Website: https://www.tide.com/

📝 Enhancement Note: The company's mission to empower small businesses and its rapid growth trajectory suggest a dynamic and ambitious work environment. The "Experience Foundations" team implies a strategic focus on building scalable and consistent user experiences across Tide's expanding product suite.

📈 Career & Growth Analysis

Operations Career Level: This is a Senior Product Designer role, indicating a high level of individual contribution and expertise. It suggests a responsibility for leading design initiatives, mentoring junior designers, and influencing product strategy from a design perspective.

Reporting Structure: The Senior Product Designer will likely report to a Design Lead or Head of Product Design within the Experience Foundations team. They will work closely with Product Managers and Engineering Leads within their assigned cross-functional squad.

Operations Impact: The role has a direct impact on the user experience of over 1 million small businesses globally. By improving the usability, efficiency, and overall satisfaction with Tide's platform, the Senior Product Designer contributes significantly to member retention, acquisition, and overall business growth. Their work in "Experience Foundations" aims to create a scalable and consistent design framework that amplifies positive user experiences across all Tide products.

Growth Opportunities:

• Skill Specialization: Opportunity to deepen expertise in specific areas of product design, such as complex FinTech product UX, design system development, or user research methodologies for financial services.
• Leadership Development: Potential to transition into Lead Designer roles, manage design teams, or take on more strategic product ownership responsibilities.
• Cross-functional Exposure: Gain experience working across different product lines and business units within a rapidly growing FinTech company.
• Mentorship: Opportunity to mentor junior designers and contribute to the overall growth of the design practice at Tide.
• Industry Recognition: Contribute to a well-regarded FinTech product, potentially leading to opportunities at other leading tech companies.

📝 Enhancement Note: The "Senior" title, coupled with the focus on "Experience Foundations," implies a significant opportunity for strategic influence and leadership within the design function. Candidates should be prepared to discuss how they have previously influenced product roadmaps and mentored other designers.

🌐 Work Environment

Office Type: Tide operates a hybrid model, meaning the offices are designed as collaborative hubs, supporting both in-person team-building and focused individual work. The emphasis is on fostering team spirit and innovation through face-to-face interactions.

Office Location(s): While the primary listing is Ukraine, the AI derived remote locations indicate potential hubs in London (UK), Sofia (Bulgaria), Hyderabad (India), Delhi (India), Berlin (Germany), and Belgrade (Serbia). Candidates should confirm which of these locations are considered for hybrid work arrangements.

Workspace Context:

• The workspace is likely modern and equipped with the necessary tools and technology to support creative design work.
• Expect a collaborative environment where designers regularly interact with product managers, engineers, and other design team members.
• Offices are designed to facilitate innovation and team-building activities, encouraging a strong sense of community.

Work Schedule: The standard work schedule is likely 40 hours per week, with flexibility built into the hybrid model. Core working hours will be established to ensure effective collaboration across distributed teams.

📝 Enhancement Note: The hybrid model necessitates strong self-management skills and the ability to collaborate effectively both remotely and in person. Candidates should consider their preference for office-based versus remote work and clarify expectations with Tide.

📄 Application & Portfolio Review Process

Interview Process:

• Application Screening: Review of CV and portfolio against the stated requirements.
• Initial Interview: A conversation with a recruiter or hiring manager to assess overall fit, experience, and understanding of the role.
• Portfolio Presentation/Design Challenge: A session where candidates present their portfolio, discussing their process, impact, and specific case studies. This may be complemented by a take-home design challenge or a live design exercise to evaluate problem-solving skills and design thinking.
• Team Interviews: Meetings with potential colleagues (other designers, product managers, engineers) to assess collaboration skills, cultural fit, and technical capabilities.
• Final Interview: A discussion with senior leadership to finalize the decision.

Portfolio Review Tips:

• Tell a Story: Structure your portfolio case studies as narratives, clearly outlining the problem, your process, your contribution, and the results.
• Quantify Impact: Use data and metrics wherever possible to demonstrate the tangible impact of your design solutions. Focus on metrics that align with Tide's business goals (e.g., user engagement, conversion rates, task completion time, satisfaction scores).
• Show Your Process: Clearly illustrate your design thinking – from research and ideation to wireframing, prototyping, user testing, and iteration.
• Highlight Collaboration: Showcase how you worked with cross-functional teams, including engineers and product managers, to bring designs to life.
• Design System Contribution: If you have experience with design systems, highlight your contributions and adherence to them.
• Figma Proficiency: Be ready to discuss your workflows and advanced techniques within Figma.

Challenge Preparation:

• Understand Tide: Research Tide's products, target audience, and business model. Understand the challenges faced by small businesses that Tide aims to solve.
• Product Thinking: Prepare to discuss product strategy and how design contributes to business objectives.
• User Empathy: Be ready to articulate how you empathize with users and translate their needs into design solutions.
• Problem-Solving: Practice breaking down complex problems and proposing design solutions.
• Communication: Focus on clear, concise communication, whether presenting a portfolio or tackling a design challenge.

📝 Enhancement Note: The portfolio review is a critical step. Candidates should select case studies that best demonstrate their ability to solve complex problems, their end-to-end design process, and their proven impact on user experience and business outcomes within a product context.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for UI design, prototyping, and collaborative workflows. Proficiency is a must.
• Prototyping Tools: Experience with tools like InVision, Marvel, or Figma's built-in prototyping capabilities.
• User Research Platforms: Familiarity with tools for user interviews, usability testing, and survey administration (e.g., UserTesting.com, Lookback, Maze).

Analytics & Reporting:

• Analytics Tools: Experience with web and mobile analytics platforms such as Google Analytics, Mixpanel, Amplitude, or similar tools to understand user behavior and measure product performance.
• Data Visualization Tools: While not explicitly mentioned, familiarity with tools like Tableau or Looker could be beneficial for understanding and presenting data insights.

CRM & Automation:

• While not directly a designer's tool, understanding CRM principles (e.g., Salesforce, HubSpot) and how user data flows can be advantageous for context.

📝 Enhancement Note: The core requirement is Figma proficiency. However, understanding how design integrates with analytics and user feedback tools is crucial for demonstrating a data-driven and impact-oriented approach expected of a Senior Product Designer.

👥 Team Culture & Values

Operations Values:

• User-Centricity: A deep commitment to understanding and serving the needs of small businesses.
• Innovation: Driving forward with new solutions and improving existing products to provide greater value.
• Collaboration: Working effectively within cross-functional teams, fostering a "One Team" environment.
• Efficiency: Streamlining processes and building intuitive products that save members time and money.
• Transparency: Open communication and sharing of information across the organization.
• Impact-Driven: Focusing on delivering tangible results and measurable improvements for both members and the business.

Collaboration Style:

• Expect a highly collaborative environment where designers work closely with Product Managers and Engineers throughout the product development lifecycle.
• Regular design critiques, feedback sessions, and cross-functional syncs are likely part of the workflow.
• A proactive approach to communication and problem-solving is valued.

📝 Enhancement Note: Tide's emphasis on "One Team" and empowering small businesses suggests a culture that values shared goals, open communication, and a collective drive towards success. Designers are expected to be active participants in the product development process, not just order-takers.

⚡ Challenges & Growth Opportunities

Challenges:

• Scaling Design Systems: Ensuring the Tide Design System remains robust, scalable, and inclusive as the product suite expands.
• Balancing Speed and Quality: Navigating the demands of a fast-paced FinTech environment while maintaining high design standards and user experience quality.
• Cross-functional Alignment: Effectively collaborating with diverse teams with potentially different priorities to achieve unified product goals.
• Internationalization: Designing for a global user base with varying cultural nuances and user behaviors.

Learning & Development Opportunities:

• FinTech Domain Expertise: Deepening knowledge of financial services, business management tools, and the specific needs of SMEs.
• Advanced Design Techniques: Opportunities to explore cutting-edge design methodologies, user research techniques, and emerging technologies.
• Leadership Skills: Developing skills in mentoring, team collaboration, and influencing product strategy at a senior level.
• Industry Trends: Staying abreast of the latest trends in UX/UI design, FinTech, and product development through conferences, workshops, and continuous learning.

📝 Enhancement Note: The challenges presented are typical for senior roles in scaling tech companies, offering significant opportunities for professional growth and skill development. The FinTech context adds a unique layer of complexity and learning.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to make a significant trade-off between design quality and development speed. How did you approach it, and what was the outcome?" (Focus on your decision-making process, communication, and impact.)
• "How do you ensure your designs are inclusive and accessible? Can you provide an example from your portfolio?" (Highlight your knowledge of accessibility standards and your process for incorporating them.)
• "Walk us through your process for conducting user research for a new feature. What methods do you typically use, and how do you translate insights into design?" (Demonstrate your user-centric approach and research skills.)
• "How do you collaborate with product managers and engineers? Describe a situation where you had a disagreement and how you resolved it." (Showcase your teamwork and communication skills.)

Company & Culture Questions:

• "What excites you about Tide's mission to empower small businesses?" (Show genuine interest and alignment with the company's purpose.)
• "How do you see your role contributing to the 'Experience Foundations' team?" (Emphasize your understanding of building scalable and consistent design.)
• "What are your thoughts on the importance of a Design System?" (Discuss its benefits for consistency, efficiency, and scalability.)

Portfolio Presentation Strategy:

• Structure: Begin with a high-level overview of Tide and the role, then dive into 2-3 key case studies. For each case study, clearly state the problem, your role, your process, your key design decisions, and the measurable impact.
• Figma Showcase: If possible, offer to share live Figma screens or walkthroughs of interactive prototypes to demonstrate your proficiency and design thinking in action.
• Conciseness: Be mindful of time. Focus on the most impactful aspects of your work and be prepared to go deeper on specific areas if asked.
• Engagement: Make it a conversation. Ask clarifying questions and be receptive to feedback from the interviewers.

📝 Enhancement Note: Be prepared to articulate the "why" behind your design choices and connect them directly to user needs and business objectives. Quantifying impact is crucial, so have specific examples and data points ready.

📌 Application Steps

To apply for this Senior Product Designer position:

• Submit your application through the provided link on Greenhouse.
• Portfolio Preparation: Curate your portfolio to highlight 2-3 of your strongest product design case studies that demonstrate end-to-end process, user-centricity, and measurable impact. Ensure it clearly showcases your product thinking and collaboration skills.
• Resume Optimization: Tailor your resume to emphasize your 4+ years of experience in digital product design, your proficiency in Figma, your user research capabilities, and your experience with design systems and accessibility. Use keywords from the job description.
• Interview Practice: Rehearse your portfolio presentation, focusing on storytelling, quantifying impact, and clearly articulating your design process. Prepare to answer behavioral questions about collaboration, problem-solving, and user advocacy.
• Company Research: Thoroughly research Tide's products, mission, values, and recent news. Understand their target market (small businesses) and the competitive landscape in FinTech.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.