Senior Product Designer

📍 Job Overview

Job Title: Senior Product Designer Company: Careers at Tide Location: India, Delhi NCR Job Type: Full-Time Category: Product Design / User Experience (UX) Date Posted: 2025-08-08T07:45:04 Experience Level: Senior (5-10 years) Remote Status: Hybrid

🚀 Role Summary

• This Senior Product Designer role focuses on enhancing the user experience for Tide's business management platform, impacting over 1 million small business members globally.
• The position requires deep collaboration within cross-functional squads, covering the entire product lifecycle from discovery to launch and iterative improvements.
• Key responsibilities include leveraging a comprehensive skill set in product design, encompassing user research, interaction design, and visual design for both mobile and web platforms.
• The role demands a strong understanding of user needs, data analytics, and the ability to contribute to and evolve Tide's Design System for consistent, world-class experiences.

📝 Enhancement Note: While the job title is "Senior Product Designer," the description emphasizes a user-centric approach and collaboration typical of a UX-focused role, often referred to as Product Designer or UX Designer in the operations and GTM tech space. The emphasis on impact on a large user base and cross-functional teamwork suggests a significant influence on product strategy and execution.

📈 Primary Responsibilities

• Partner with cross-functional squads (Product, Engineering, UX Research, UX Writing) throughout the product lifecycle, from initial ideation and discovery to launch and ongoing iterations.
• Utilize a full spectrum of product design skills to research, conceptualize, prototype, and deliver engaging, well-crafted user experiences across both mobile and web applications.
• Translate early-stage design concepts into high-fidelity mock-ups and detailed specifications, ensuring clarity and feasibility for development.
• Deeply understand user needs through direct user research, analysis of existing insights, and examination of usage analytics to inform design decisions.
• Support the evolution of Tide's design processes by contributing to effort estimations, tracking progress against OKRs, and measuring the impact of design on member experience.
• Collaborate closely with UX Research and UX Writing colleagues to identify core member needs and develop innovative solutions.
• Actively use and contribute to the Tide Design System to maintain consistency, scalability, and a world-class user experience across all product touchpoints.
• Troubleshoot technical challenges with engineers during the development process to ensure product performance and quality standards are met.

📝 Enhancement Note: The responsibilities highlight a hands-on design role with significant strategic input. The emphasis on "discovering, researching, designing and delivering" points to a full-stack design responsibility. The requirement to "use and contribute to the Tide Design System" signals an expectation of maintaining and potentially expanding design system components, a key aspect of scalable product operations.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong understanding of design principles, human-computer interaction, and digital product development is essential, often gained through formal education or equivalent practical experience.

Experience: Minimum of 4+ years of professional experience in product design, UX design, or a closely related role, with a proven track record of designing digital products for both web and mobile platforms.

Required Skills:

• Product Design: Demonstrated ability to manage the end-to-end design process from ideation through to launch.
• User Experience (UX): Strong understanding of UX principles, user-centered design methodologies, and ability to conduct user research.
• Interaction Design: Proficiency in creating intuitive and engaging user flows and interactions.
• Visual Design: Skill in developing aesthetically pleasing and functional visual interfaces.
• Prototyping: Expertise in creating interactive prototypes to test and communicate design concepts.
• User Research: Experience in identifying research needs and conducting moderated user sessions.
• Collaboration: Proven ability to work effectively with cross-functional teams, including product managers and engineers.
• Storytelling: Excellent communication skills to articulate design rationale and impact effectively.
• Figma Proficiency: Demonstrable expertise in using Figma for design, prototyping, and collaboration.
• Design Systems: Good understanding of design systems, their implementation, and contribution.
• Accessibility: Knowledge of accessibility standards (e.g., WCAG) to ensure inclusive design.

Preferred Skills:

• Experience designing for complex financial or business management platforms.
• Familiarity with analytics tools for understanding user behavior and measuring design impact.
• Experience in contributing to or maintaining a design system.
• Skills in UX writing and understanding its impact on the user journey.

📝 Enhancement Note: The requirement for a portfolio demonstrating "measurable impact (results)" is critical. Applicants should be prepared to showcase how their designs have positively affected key business metrics or user outcomes, aligning with the operational focus of revenue and growth. The 4+ years benchmark, coupled with the "senior" title, suggests a need for significant autonomy and problem-solving capability.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing a minimum of 4+ years of digital product design experience.
• Demonstrate strong product thinking, user experience (UX) principles, interaction design, and visual design capabilities.
• Clearly articulate your design process, including discovery, research, ideation, prototyping, testing, and iteration phases.
• Present case studies that highlight measurable impact and results achieved through your design solutions. Quantifiable data demonstrating efficiency gains, user satisfaction improvements, or conversion rate increases is highly valued.
• Examples of collaboration with cross-functional teams (Product, Engineering) and how you navigated trade-offs.

Process Documentation:

• Showcase your approach to user research, including methodologies for session planning, execution, and analysis.
• Provide examples of how you translate user insights and business requirements into actionable design specifications and prototypes.
• Illustrate your experience with design systems, including how you leverage them for consistency and scalability, and how you contribute to their evolution.
• Demonstrate your understanding of accessibility best practices and how you integrate them into your design workflow.

📝 Enhancement Note: For a Senior Product Designer role, the portfolio is paramount. It should not just display finished work but also the strategic thinking, problem-solving process, and quantifiable impact behind each project. Expect to detail how you've used data and user feedback to drive design decisions and improve operational efficiency or user adoption.

💵 Compensation & Benefits

Salary Range: While not explicitly stated, for a Senior Product Designer role with 4+ years of experience in India (Delhi NCR), a competitive salary range would typically fall between ₹15,00,000 to ₹30,00,000 per annum, depending on the candidate's specific experience, skill set, and the company's compensation philosophy. This estimate is based on industry benchmarks for similar roles in the Indian tech market, considering the company's growth stage and funding.

Benefits:

• Comprehensive Health Coverage: Self & Family Health Insurance, Term & Life Insurance, OPD Benefits.
• Wellbeing Support: Mental wellbeing support through Plumm.
• Professional Development: Learning & Development Budget for continuous skill enhancement.
• Remote Work Support: WFH Setup allowance to facilitate effective remote work.
• Paid Time Off: Generous leave policy including 15 days of Privilege Leaves, 12 days of Casual Leaves, and 12 days of Sick Leaves.
• Community Engagement: 3 paid days off for volunteering or Learning & Development activities.
• Equity: Stock Options, offering a stake in the company's growth.

Working Hours: The standard working hours are assumed to be 40 hours per week, typical for a full-time role in the tech industry. The company promotes a flexible workplace model, balancing in-person collaboration with remote work.

📝 Enhancement Note: The benefits package is robust, particularly the emphasis on employee wellbeing and professional development, which are strong indicators of a company that values its employees and invests in their growth. The inclusion of stock options suggests an opportunity for significant financial upside tied to the company's success.

🎯 Team & Company Context

🏢 Company Culture

Industry: Financial Technology (FinTech), Business Management Platform. Tide operates in a rapidly evolving FinTech landscape, providing essential banking and administrative services to small and medium-sized enterprises (SMEs). This context means a focus on efficiency, security, and user-centric solutions for a demanding business audience. Company Size: Over 2,000 employees. This indicates a well-established, scaled organization with potentially mature processes and a diverse range of teams, offering opportunities for cross-functional collaboration and specialized development. Founded: 2017. A relatively young company that has achieved significant scale (over 1 million users), suggesting a dynamic, growth-oriented environment.

Team Structure:

• The Senior Product Designer will join the "Experience Foundations" area, which aims to empower all product teams to create seamless and innovative products. This suggests a central design enablement function or a core product area team.
• You'll be embedded within a cross-functional squad, working closely with Product Managers, Engineers, UX Researchers, and UX Writers.
• Reporting likely to a Head of Design, Design Lead, or Product Lead within the Experience Foundations team.

Methodology:

• Data-Driven Design: Emphasis on gleaning insights from usage analytics and user research to inform design decisions.
• Agile Product Development: Working within squads implies agile methodologies, with product lifecycles from discovery to iteration.
• Design System Utilization: A commitment to leveraging and contributing to a unified design system ensures consistency and efficiency in product development.
• OKR Alignment: Tracking design effort and impact against Objectives and Key Results (OKRs).

Company Website: https://www.tide.com/

📝 Enhancement Note: The "Experience Foundations" team structure suggests a focus on building core design capabilities and enabling other product teams, which is a mature approach to scaling design operations. This often means working on foundational components, design patterns, and best practices that benefit the entire organization.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned at a Senior level, indicating a need for significant autonomy, strategic input, and the ability to mentor or guide less experienced designers. It's a key individual contributor role with potential to influence design direction and process.

Reporting Structure: The Senior Product Designer will likely report to a Design Lead or Head of Design within the Experience Foundations team, and will work closely with Product Managers and Engineering Leads within their embedded squad. This structure promotes collaboration and allows for direct impact on product development.

Operations Impact: The role has a direct impact on the user experience of Tide's platform, which is critical for member acquisition, retention, and overall satisfaction. By improving the product's usability and effectiveness, the designer contributes to key business objectives such as customer growth, engagement, and operational efficiency for small businesses.

Growth Opportunities:

• Design Leadership: Potential to grow into a Lead Product Designer or Design Manager role, taking on more strategic responsibilities and team leadership.
• Specialization: Opportunity to deepen expertise in specific areas of product design, such as user research, interaction design for complex systems, or contribution to design systems.
• Cross-Functional Influence: Develop strong relationships and influence across Product, Engineering, and Marketing teams, broadening business acumen.
• Company Growth: As Tide expands into new markets and products, there will be opportunities to shape new user experiences and contribute to strategic initiatives.

📝 Enhancement Note: The "Senior" title implies a path towards leadership, either through individual contribution (Principal Designer) or people management. The focus on "Experience Foundations" suggests a chance to build reusable components and patterns, a valuable skill set that can lead to architect-level design roles.

🌐 Work Environment

Office Type: Tide supports a flexible workplace model, blending in-person collaboration with remote work. Offices are described as "hubs for innovation and team-building," suggesting environments designed to foster creativity and connection.

Office Location(s): While the specific role is based in India, Delhi NCR, Tide has offices in London, Sofia, Hyderabad, Delhi, Berlin, and Belgrade. This global presence suggests a diverse and international work environment.

Workspace Context:

• Collaborative Hubs: Offices are designed to encourage regular in-person gatherings, fostering a strong sense of community and facilitating spontaneous idea exchange.
• Tools & Technology: Access to industry-standard design tools (Figma is explicitly mentioned) and potentially other collaboration and project management software.
• Team Interaction: Opportunities to connect with designers, researchers, writers, product managers, and engineers, promoting a holistic understanding of product development.

Work Schedule: The company promotes flexibility, balancing structured work with the ability to work remotely. This allows for efficient execution of design tasks, analysis, and collaboration while accommodating personal work styles.

📝 Enhancement Note: The hybrid model and emphasis on offices as "hubs" indicate a company that values both focused work and collaborative synergy. Designers should expect a dynamic environment where they can leverage both independent work time and team interaction for optimal output.

📄 Application & Portfolio Review Process

Interview Process:

• Application Screening: Review of resume and portfolio. The portfolio is critical and must demonstrate product thinking, UX, interaction, and visual design skills, along with process and impact.
• Hiring Manager/Team Interview: Discussion about your experience, design philosophy, and how you approach product challenges. Expect questions about your portfolio projects.
• Design Challenge/Case Study: You may be asked to complete a design exercise or present a detailed case study from your portfolio, focusing on problem-solving, process, and impact. Preparation should include articulating your "why" and presenting quantifiable results.
• Cross-Functional Interviews: Interviews with members of the cross-functional squad (Product, Engineering) to assess collaboration skills and technical understanding.
• Final Interview: Potentially with senior leadership to discuss cultural fit and strategic alignment.

Portfolio Review Tips:

• Curate Select Projects: Focus on 2-4 strong projects that best represent your skills and experience, particularly those with measurable impact.
• Structure Your Case Studies: For each project, clearly outline the problem, your role, the process you followed, the solutions you designed, and the results achieved. Use visuals effectively.
• Highlight Process: Emphasize your design thinking, research methodologies, iterative approach, and how you collaborated with others.
• Quantify Impact: Use data and metrics to demonstrate the success of your designs. If direct metrics are unavailable, use qualitative feedback or proxy metrics.
• Showcase Figma Skills: Ensure your portfolio reflects your proficiency in Figma, as this is a key requirement.

Challenge Preparation:

• Understand the Problem: If given a design challenge, take time to fully understand the user problem and business context.
• Articulate Your Approach: Be ready to explain your thought process, assumptions, and design decisions clearly.
• Focus on Trade-offs: Senior roles often involve making pragmatic decisions. Be prepared to discuss trade-offs you made and why.
• Consider Scalability & Systems: Think about how your solutions fit within a larger design system and the overall product ecosystem.

📝 Enhancement Note: The emphasis on a portfolio demonstrating "measurable impact" and "clear process" is a recurring theme. Applicants should prepare to speak extensively about the "why" behind their design choices and the tangible outcomes they've driven, aligning with the operational focus of demonstrating ROI.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Explicitly required proficiency for UI design, prototyping, and collaboration. This is the core tool for the role.
• Prototyping Tools: While Figma is specified, familiarity with other prototyping tools (e.g., InVision, ProtoPie) might be beneficial.
• Design System Tools: Experience working with or contributing to design systems, which often involve tools for documentation and component management.

Analytics & Reporting:

• Analytics Platforms: Familiarity with tools like Google Analytics, Mixpanel, Amplitude, or similar platforms to understand user behavior and measure feature adoption and impact.
• Data Visualization Tools: Ability to interpret data presented in dashboards or reports, and potentially contribute to defining metrics for success.

CRM & Automation:

• While not core to the designer role, understanding how design impacts CRM (Customer Relationship Management) or automation tools used by sales and marketing operations could be a plus. Understanding how the product integrates with business workflows is key.

📝 Enhancement Note: Proficiency in Figma is a non-negotiable technical requirement. Beyond that, understanding how design decisions integrate with analytics and contribute to the overall operational efficiency of the platform (e.g., reducing support queries through better UX) will be highly valued.

👥 Team Culture & Values

Operations Values:

• User-Centricity: A deep commitment to understanding and serving the needs of Tide's small business members.
• Impact-Driven: Focus on delivering designs that have a measurable positive impact on users and the business.
• Collaboration: Strong belief in teamwork and cross-functional partnership to achieve shared goals.
• Quality & Craftsmanship: Dedication to creating well-crafted, polished, and high-quality user experiences.
• Innovation: Encouraging new ideas and finding creative solutions to user problems.
• Efficiency: Valuing processes and tools that enable faster, more effective product development and business operations.

Collaboration Style:

• Cross-Functional Integration: Working seamlessly with Product Managers, Engineers, UX Researchers, and UX Writers.
• Open Communication: Fostering a transparent environment where feedback is shared openly and constructively.
• Team Enablement: Contributing to the "Experience Foundations" area implies a role in enabling other product teams through design resources and best practices.
• Iterative Improvement: A culture that embraces feedback and continuous refinement of designs and processes.

📝 Enhancement Note: The company's emphasis on diversity, inclusion, and being "One Team" suggests a supportive and collaborative culture. The "Experience Foundations" team specifically aims to empower others, indicating a culture of shared knowledge and mutual support within the design discipline.

⚡ Challenges & Growth Opportunities

Challenges:

• Scaling Design: Ensuring design consistency and quality across a rapidly growing product suite and user base.
• Balancing Speed & Quality: Navigating the trade-offs between rapid iteration for growth and maintaining high design standards.
• Complex Financial Domain: Designing intuitive experiences for complex financial products and business processes.
• Cross-Cultural Design: Adapting designs to meet the needs of diverse user segments across different markets.

Learning & Development Opportunities:

• Advanced Design Skills: Opportunity to hone skills in areas like complex interaction design, user research methodologies, and design system contributions.
• FinTech Expertise: Deepen understanding of the financial technology industry and business management tools.
• Leadership Development: Potential to mentor junior designers and influence design strategy within the company.
• Industry Exposure: Engaging with new design tools, methodologies, and trends within the broader UX and FinTech communities.

📝 Enhancement Note: The challenges present opportunities for significant professional growth. Successfully navigating these will require strong problem-solving skills, strategic thinking, and a proactive approach to learning and adaptation, all hallmarks of a successful operations professional.

💡 Interview Preparation

Strategy Questions:

• Portfolio Deep Dive: Be prepared to walk through 2-3 key projects in detail, explaining the problem, your process, your specific contributions, the trade-offs you made, and the measurable impact.
• Design Philosophy: Articulate your approach to user-centered design, how you balance user needs with business goals, and your views on the role of design in product development.
• Problem Solving: Expect questions about how you approach ambiguous problems, how you use data and research to inform decisions, and how you handle design challenges.
• Collaboration: Discuss how you work with product managers and engineers, how you give and receive feedback, and how you resolve disagreements.

Company & Culture Questions:

• Tide's Mission: Understand Tide's mission to empower small businesses and how your design work contributes to that.
• Experience Foundations: Research the goals of this team and how you can contribute to their mission of enabling other product teams.
• Design System Contribution: Be ready to discuss your experience with design systems and how you would contribute to Tide's.
• Cultural Fit: Reflect on Tide's stated values (diversity, collaboration, impact) and prepare examples of how you embody these.

Portfolio Presentation Strategy:

• Tell a Story: Frame your case studies as compelling narratives, guiding the interviewer through your problem-solving journey.
• Focus on Impact: Clearly articulate the "so what?" of your work. Quantify results whenever possible (e.g., "increased conversion by X%," "reduced task completion time by Y seconds").
• Show, Don't Just Tell: Use visuals, prototypes, and clear explanations to demonstrate your design thinking and execution.
• Be Prepared for Questions: Anticipate questions about your decisions, alternative approaches, and how you would handle different scenarios.

📝 Enhancement Note: Interview preparation should focus on demonstrating not just design skill but also operational thinking – how your designs drive business value, improve efficiency, and align with strategic objectives. Quantifiable results and a clear, logical process are key to showcasing this.

📌 Application Steps

To apply for this Senior Product Designer position:

• Submit your application through the provided link on Greenhouse.
• Portfolio Customization: Ensure your portfolio is tailored to highlight your 4+ years of experience, focusing on web and mobile product design, with clear case studies demonstrating product thinking, UX, interaction, and visual design.
• Resume Optimization: Update your resume to emphasize achievements and quantifiable results related to user experience improvements, process optimization, and cross-functional collaboration. Naturally integrate keywords like "Product Design," "UX," "Figma," "Design Systems," and "User Research."
• Interview Preparation: Practice articulating your design process, rationale, and impact. Prepare specific examples from your portfolio that showcase your ability to solve complex problems and drive measurable outcomes.
• Company Research: Familiarize yourself with Tide's mission, products, and company culture. Understand the goals of the "Experience Foundations" team and how your contributions can align with them.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.