Product Designer

📍 Job Overview

Job Title: Product Designer

Company: Age Bold

Location: Los Angeles, California, United States

Job Type: Full-Time

Category: Product Design / GTM Operations Enablement

Date Posted: 2025-09-12

Experience Level: Mid-Level (3-5 years)

Remote Status: Hybrid

🚀 Role Summary

• Lead the design of a new telemedicine product focused on lifestyle medicine, from concept to launch, requiring a strategic approach to user experience and business objectives.

• Drive the evolution and maintenance of the company's Figma design system, ensuring consistency, scalability, and adherence to best practices for efficient product development.

• Collaborate closely with cross-functional teams, including Product Management, Engineering, and other Designers, to iterate rapidly on designs, conduct user testing, and deliver high-quality features.

• Champion accessibility standards across web and mobile applications, ensuring inclusive design principles are integrated into all product touchpoints to cater to a diverse user base.

📝 Enhancement Note: This role is positioned as a lead designer for a new product, implying significant ownership and strategic input. While not a direct "Operations" role, a Product Designer in a GTM (Go-To-Market) context is crucial for enabling sales and marketing efforts through user-centric product experiences, impacting revenue generation and customer acquisition. The focus on design systems and cross-functional collaboration directly supports operational efficiency in product development and GTM execution.

📈 Primary Responsibilities

• Design end-to-end user flows for both members and providers, encompassing critical touchpoints such as intake, onboarding, and personalized care plan management within the telemedicine platform.

• Actively contribute to the development, refinement, and ongoing maintenance of the company's Figma design system, ensuring its robustness, scalability, and usability across all product initiatives.

• Partner collaboratively with Product Management and Engineering teams throughout the product development lifecycle, from ideation and wireframing to prototyping, user testing, and final implementation, with a focus on rapid iteration.

• Advocate for and implement accessibility best practices (WCAG standards) across all digital products to ensure equitable access and usability for users with disabilities.

• Translate complex user needs and business requirements into intuitive, visually appealing, and functional user interfaces and experiences that align with Age Bold's brand identity.

📝 Enhancement Note: The responsibilities highlight a blend of strategic product design leadership for a new initiative and foundational design system work. From an operations perspective, this role is key to ensuring a seamless user journey that directly impacts customer adoption, retention, and provider efficiency, all of which are critical GTM and operational metrics.

🎓 Skills & Qualifications

Education: Bachelor's degree in Design, Human-Computer Interaction, Computer Science, or a related field, or equivalent practical experience.

Experience: 3–5 years of professional product design experience, with a preference for candidates who have worked in startup or growth-stage environments.

Required Skills:

• Proven expertise in product design, with a strong portfolio showcasing end-to-end design process from discovery to delivery.

• Demonstrated proficiency in visual design principles, including layout, typography, color theory, and brand consistency.

• Strong systems thinking capabilities, with experience in developing and maintaining design systems, style guides, and component libraries.

• Ability to iterate rapidly on design concepts through wireframing, prototyping, and user testing methodologies.

• Solid understanding of user experience (UX) principles and user-centered design methodologies.

Preferred Skills:

• Front-end development skills (HTML, CSS, JavaScript) to better collaborate with engineering and understand technical constraints.

• D2C (Direct-to-Consumer) design experience with a focus on building strong brand experiences.

• Experience within the healthcare industry or with health-tech products.

• Proficiency in creating engaging animations and illustrations to enhance user interfaces.

• Familiarity with agile development methodologies and cross-functional team collaboration.

📝 Enhancement Note: The experience level and preferred skills suggest a candidate who can not only execute design tasks but also contribute strategically to the product's direction and the company's design maturity. The emphasis on D2C and healthcare experience is crucial for understanding the target user and market dynamics.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated portfolio demonstrating 3-5 key projects that showcase your product design process, problem-solving skills, and impact.

• Projects should highlight your ability to design for both member and provider experiences in a digital health or similar regulated environment.

• Include case studies that detail your approach to user research, ideation, prototyping, visual design, and iteration, emphasizing problem identification and solution validation.

• Showcase contributions to or creation of design systems, illustrating your understanding of component-based design, scalability, and consistency.

Process Documentation:

• Ability to articulate your design process clearly, including how you gather requirements, conduct user research, iterate on designs, and collaborate with stakeholders.

• Documentation of how you contribute to or manage design system updates, including version control, component guidelines, and adoption strategies.

• Evidence of how you have incorporated user feedback and data analytics into your design iterations to drive product improvements.

📝 Enhancement Note: For a role involving a new product and a design system, a portfolio is critical. It needs to demonstrate not just aesthetic skill but also a systematic approach to problem-solving and a capacity for building scalable design solutions. The emphasis on process documentation is vital for understanding how the candidate operates within a team and contributes to repeatable, efficient design workflows.

💵 Compensation & Benefits

Salary Range: $120,000 - $170,000 annually, plus an equity grant.

Benefits:

• Comprehensive health, dental, and vision insurance plans to support employee well-being.

• Generous 12 weeks of paid parental leave for new parents.

• Company-sponsored life insurance coverage for added financial security.

• Unlimited Paid Time Off (PTO) to encourage work-life balance and personal rejuvenation.

• 401(K) retirement savings plan available after 6 months of employment, with potential company match.

• Monthly fitness stipend to promote an active and healthy lifestyle.

• One-time stipend for home office setup to ensure a productive remote or hybrid work environment.

Working Hours: Full-time, likely adhering to standard business hours in the Pacific Time Zone (PT) for collaboration, with flexibility expected given the hybrid work arrangement.

📝 Enhancement Note: The provided salary range is competitive for a mid-level Product Designer in the Los Angeles area, especially for a tech company with significant backing. The benefits package is comprehensive and aligns with modern tech company offerings, emphasizing employee well-being and work-life balance. The "Unlimited PTO" is a common perk that requires careful management to ensure employees take sufficient time off.

🎯 Team & Company Context

🏢 Company Culture

Industry: Health Technology (Health-Tech), focusing on Healthy Aging and Telemedicine. Bold is pioneering personalized, evidence-based exercise programs for Medicare members to enhance physical activity, prevent falls, and reduce pain.

Company Size: Growth-stage startup, backed by prominent investors like Rethink Impact, Andreessen Horowitz, and Khosla Ventures. This implies a dynamic, fast-paced environment with significant growth potential.

Founded: The founding date is not explicitly stated, but the company's backing and focus on a new telemedicine product suggest it is a relatively young but rapidly scaling organization.

Team Structure:

• The Product Design team is likely small, allowing for high impact and visibility for its members.

• The Product Designer will report into a Head of Product or a Design Lead, with close collaboration across Product Management and Engineering.

Methodology:

• Data-driven decision-making: Leveraging user data and business metrics to inform design choices and product strategy.

• Agile and iterative development: Working in fast-paced sprints, rapidly prototyping, testing, and refining product features.

• User-centered design: Prioritizing user needs and feedback throughout the design process.

Company Website: bold.com

📝 Enhancement Note: The company's mission in healthy aging and its investor backing suggest a culture that values innovation, social impact, and data-driven growth. As a growth-stage company, expect a culture that encourages autonomy, rapid learning, and direct contribution to product development and business outcomes. The "design-led culture" mentioned is a significant positive for designers.

📈 Career & Growth Analysis

Operations Career Level: Mid-Level Product Designer. This role is positioned as a lead designer for a new product, offering a significant opportunity for growth in ownership, strategic influence, and potential leadership within the design function as the company scales.

Reporting Structure: The role will likely report to a design lead or head of product, working closely with product managers and engineers. This structure allows for direct collaboration and influence on product strategy.

Operations Impact: The product designer's work directly impacts the user experience for both members and providers. A well-designed, accessible, and intuitive telemedicine platform is crucial for member engagement, adherence to care plans, and provider efficiency, all of which are critical to Age Bold's business model and its ability to demonstrate health outcomes to Medicare plans. This role directly influences customer acquisition, retention, and operational efficiency of the service delivery.

Growth Opportunities:

• Product Ownership: As the lead designer for a new product, there's an opportunity to deeply own the user experience and shape its future direction.

• Design System Expertise: Contributing significantly to a growing design system can build specialized expertise valuable for future leadership roles in design operations.

• Skill Expansion: Potential to gain experience in healthcare technology, telemedicine, and direct-to-consumer (D2C) product design, broadening career applicability.

• Leadership Potential: Success in this role could lead to opportunities to mentor junior designers or lead design initiatives as the team expands.

📝 Enhancement Note: This role offers a clear path for growth beyond a standard individual contributor role, especially given the "lead designer on a brand-new telemedicine product" aspect. The opportunity to build and scale a design system also positions the candidate for future roles focused on design operations and product development efficiency.

🌐 Work Environment

Office Type: The company operates on a hybrid model, indicating a blend of in-office collaboration and remote work flexibility. The office is located in Los Angeles, California.

Office Location(s): Los Angeles, California, United States.

Workspace Context:

• Collaborative Environment: Expect a dynamic workspace that encourages interaction and co-creation with Product Management, Engineering, and fellow designers. The hybrid model likely facilitates focused individual work and dedicated team collaboration sessions.

• Tooling: Access to industry-standard design tools like Figma, along with potential for other collaboration and prototyping software.

• Team Interaction: Frequent touchpoints with cross-functional teams are integral to the product development process, fostering a culture of shared ownership and problem-solving.

Work Schedule: Standard full-time work schedule, with flexibility often afforded in hybrid environments. Core hours are likely centered around the typical business day in Los Angeles (Pacific Time Zone) to facilitate team collaboration.

📝 Enhancement Note: The hybrid work environment in Los Angeles suggests a balance between structured team collaboration and individual focused work. For a designer, this means opportunities for in-person brainstorming and feedback, balanced with the flexibility to work remotely.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A conversation with a recruiter to assess basic qualifications, cultural fit, and interest in the role and company.

• Portfolio Review & Design Exercise: A presentation of your portfolio, focusing on relevant projects, followed by a design challenge or case study discussion. This will assess your design process, problem-solving skills, and ability to articulate your decisions.

• Cross-functional Interviews: Meetings with Product Management and Engineering leads to evaluate collaboration style, technical understanding, and ability to work within a team.

• Final Interview: Potentially with a senior leader (e.g., Head of Product, CEO) to discuss overall vision, strategic alignment, and long-term fit.

Portfolio Review Tips:

• Curate strategically: Select 3-5 projects that best highlight your experience with new product development, design systems, and complex user flows (member/provider).

• Tell a story: For each project, clearly articulate the problem, your role, the process you followed, key design decisions, trade-offs made, and the impact/outcomes. Quantify results where possible.

• Highlight systems thinking: Showcase your contributions to or creation of design systems, demonstrating your understanding of scalability and consistency.

• Emphasize collaboration: Discuss how you partnered with Product Managers and Engineers, and how you incorporated feedback.

• Showcase Figma expertise: Be prepared to discuss your proficiency with Figma, including your approach to building and maintaining design systems.

• Accessibility focus: Clearly articulate how you incorporated accessibility principles into your designs.

Challenge Preparation:

• Be ready to discuss your approach to designing for ambiguous problems in a fast-moving environment.

• Practice articulating your design decisions and the rationale behind them, focusing on user needs and business goals.

• Prepare to discuss your experience with user research, prototyping, and iteration methodologies.

• Familiarize yourself with the healthcare industry and the specific challenges of telemedicine if possible.

📝 Enhancement Note: The interview process for a lead product designer role will heavily weigh the portfolio and the candidate's ability to articulate their strategic thinking and collaborative approach. Preparation should focus on demonstrating end-to-end design ownership and a systems-oriented mindset.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: The core tool for design, prototyping, and design system management. Proficiency is essential.

• Prototyping Tools: Likely within Figma, but familiarity with other tools like InVision, Framer, or Principle for advanced animations may be beneficial.

• User Research & Testing Platforms: Tools for conducting user interviews, usability testing, and surveys (e.g., UserTesting.com, Maze, Lookback).

Analytics & Reporting:

• Analytics Platforms: Familiarity with product analytics tools (e.g., Amplitude, Mixpanel, Google Analytics) to understand user behavior and measure feature impact.

• Data Visualization Tools: Ability to interpret data presented in dashboards and reports.

CRM & Automation:

• While not directly a CRM role, understanding how product design integrates with customer data and workflows is beneficial.

📝 Enhancement Note: Proficiency in Figma is a non-negotiable requirement. Experience with user research and analytics tools will be highly valued as it demonstrates a data-informed design approach.

👥 Team Culture & Values

Operations Values:

• Mission-Driven: A strong commitment to improving the lives of older adults through technology.

• Impact-Oriented: Focus on delivering tangible results and measurable improvements in health outcomes and user engagement.

• Collaborative Innovation: Encouraging teamwork and shared problem-solving to drive product development forward.

• Craftsmanship & Accessibility: A dedication to high-quality design execution and ensuring products are usable by everyone.

• Adaptability: Comfort and effectiveness in a fast-paced, evolving startup environment.

Collaboration Style:

• Cross-functional partnership: Working seamlessly with Product Management, Engineering, and other stakeholders to achieve shared goals.

• Open communication: Encouraging direct and constructive feedback within the design team and across departments.

• Shared ownership: Fostering a sense of collective responsibility for the product's success.

📝 Enhancement Note: The company's emphasis on a "design-led culture with accessibility and craft at its core" is a strong indicator of the values that drive their product development. Expect a team that values thoughtful design, user empathy, and collaborative problem-solving.

⚡ Challenges & Growth Opportunities

Challenges:

• Designing for a new product in a nascent market: Navigating ambiguity and defining user experiences for a novel telemedicine offering in lifestyle medicine.

• Balancing innovation with scalability: Ensuring the design system and product architecture can support future growth and new features.

• Cross-functional alignment: Effectively communicating design vision and rationale to diverse stakeholders with varying technical and business perspectives.

• Rapid pace of iteration: Adapting to quick feedback loops and frequent changes inherent in a growth-stage startup environment.

Learning & Development Opportunities:

• Deep dive into Health-Tech: Gaining specialized knowledge and experience in the rapidly evolving health technology sector.

• Design System Leadership: Opportunity to significantly shape and grow a foundational design system, a highly sought-after skill.

• Product Strategy Influence: Direct contribution to the strategic direction of a new product from its inception.

• Mentorship: Potential to learn from experienced product leaders and engineers within the company.

📝 Enhancement Note: The challenges are typical for a lead designer role in a startup environment, offering significant opportunities for professional development and skill acquisition. The "greenfield opportunity" for a new telemedicine product is a significant draw for designers looking to make a substantial impact.

💡 Interview Preparation

Strategy Questions:

• "How would you approach designing the onboarding flow for a new user (member or provider) on our telemedicine platform?" (Focus on user research, key touchpoints, and initial engagement strategies.)

• "Describe your process for contributing to or building a design system. What are the key components and considerations for scalability and adoption?" (Highlight systems thinking, component libraries, and documentation.)

Company & Culture Questions:

• "What interests you most about Age Bold's mission and the healthy aging space?" (Showcase genuine interest and alignment with the company's purpose.)

• "How do you ensure accessibility is integrated into your design process from the start?" (Demonstrate commitment to inclusive design and knowledge of standards.)

Portfolio Presentation Strategy:

• Structure: Start with a high-level overview of your career, then dive into 2-3 key projects. For each project, cover: Problem, Your Role, Process, Key Decisions, Challenges, Outcome/Impact.

• Narrative: Frame your work as problem-solving stories, emphasizing user needs and business goals.

• Visuals: Use clear mockups, prototypes, and case study visuals. Ensure they are well-organized and easy to follow.

• Figma Showcase: Be prepared to demo your Figma skills, especially regarding design system components or complex prototyping.

• Conciseness: Be mindful of time; aim for clarity and impact over exhaustive detail.

📝 Enhancement Note: Interview preparation should focus on demonstrating a strong understanding of the product design lifecycle, a systems-oriented approach, and effective cross-functional collaboration. Highlighting experience with new product development and design systems will be crucial.

📌 Application Steps

To apply for this Product Designer position:

• Submit your application through the provided Greenhouse link.

• Curate your portfolio: Select projects that best represent your skills in product design, visual design, systems thinking, and collaboration, with a focus on user flows for both members and providers. Ensure it includes case studies detailing your process and impact.

• Tailor your resume: Emphasize your 3-5 years of product design experience, highlighting achievements and responsibilities relevant to Age Bold's mission and the specific requirements of this role (e.g., design system contributions, new product development).

• Prepare for the portfolio review: Practice articulating your design process, key decisions, and the impact of your work. Be ready to discuss your approach to accessibility and working in a hybrid environment.

• Research Age Bold: Familiarize yourself with their mission, the healthy aging space, and their telemedicine product to demonstrate genuine interest and understanding during interviews.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.