Senior Product Designer - App

📍 Job Overview

Job Title: Senior Product Designer - App

Company: Frasers Group

Location: London, England, United Kingdom

Job Type: Full-time

Category: Product Design / UX/UI Operations

Date Posted: September 10, 2025

Experience Level: Mid-Senior Level (5-10 years)

Remote Status: On-site

🚀 Role Summary

• Lead end-to-end app design projects, from user research and concept development through to final implementation and iteration, ensuring a seamless user experience for native iOS and Android applications.

• Drive the creation and maintenance of robust design systems, upholding best practices and governance to ensure consistency and scalability across all product touchpoints.

• Conduct thorough user research, usability testing, and data analysis to inform design decisions, validate concepts, and continuously improve the app's functionality and appeal.

• Foster a collaborative environment by working closely with product managers, engineers, optimization, and trading teams to align design solutions with user needs and overarching business objectives.

• Mentor and guide junior product designers, cultivating a culture of learning, continuous improvement, and high-quality design output within the product design team.

📝 Enhancement Note: This role is firmly within the Product Design domain, with a strong emphasis on UX/UI operations and the practical application of design principles within a retail technology context. The "operations" aspect here refers to the systematic process of designing, developing, and iterating on digital products to achieve business goals and enhance user engagement, rather than traditional back-office operations.

📈 Primary Responsibilities

• Spearhead the design lifecycle for key mobile application initiatives, managing projects from initial conceptualization and user research to detailed wire-framing, high-fidelity prototyping, and final asset delivery.

• Execute comprehensive user research strategies, including interviews, surveys, and usability testing sessions, to gather actionable insights that directly inform and influence design iterations and product roadmap decisions.

• Develop, refine, and maintain a scalable design system, ensuring adherence to established guidelines and best practices to promote design consistency, efficiency, and brand integrity across the mobile app ecosystem.

• Create intuitive and engaging user interfaces for both iOS and Android platforms, demonstrating a deep understanding of native design patterns, accessibility standards, and platform-specific user behaviors.

• Actively contribute to cross-functional team meetings, effectively communicating design rationale, presenting user data, and collaborating with product managers, developers, and QA to ensure successful product launches and ongoing optimization.

• Provide mentorship and constructive feedback to junior designers, fostering their professional growth and ensuring the team's collective design output consistently meets high standards of quality and innovation.

• Stay abreast of emerging design trends, user experience best practices, and competitive landscape shifts within the retail and mobile app sectors, integrating relevant insights into the design process.

• Produce detailed design documentation, including user flows, interaction specifications, and style guides, to facilitate clear communication and efficient handoff to development teams.

📝 Enhancement Note: The responsibilities highlight a blend of strategic design leadership and hands-on execution, typical for a Senior Product Designer. The emphasis on "App Design," "Design Systems," and "User Research" points to a focus on the operational excellence of the product development lifecycle, ensuring a consistent and high-quality user experience.

🎓 Skills & Qualifications

Education:

• Bachelor's degree in Design, UX Design, Human-Computer Interaction, or a closely related field.

Experience:

• A minimum of 5 years of dedicated experience in product design, with a significant focus on mobile application (iOS and Android) design and development.

• Proven experience in leading design projects from conception through to launch, managing the entire design lifecycle.

• Demonstrated experience in creating and maintaining comprehensive design systems, including style guides, component libraries, and pattern guidelines.

Required Skills:

• Mastery of Figma for wire-framing, prototyping, and high-fidelity interface design.

• Proficiency in Adobe Creative Suite (Photoshop, Illustrator, XD) for asset creation and manipulation.

• Deep understanding of native iOS and Android design principles, Human Interface Guidelines (HIG), and Material Design.

• Expertise in user research methodologies, including usability testing, user interviews, and persona development.

• Strong analytical and problem-solving skills, with a data-informed approach to design decision-making.

• Excellent verbal and written communication skills, with the ability to articulate design concepts, present findings, and justify design decisions to diverse stakeholders.

• Proven ability to collaborate effectively with cross-functional teams, including Product Management, Engineering, and Marketing.

Preferred Skills:

• Familiarity with HTML and CSS, understanding front-end development processes and constraints.

• Experience with A/B testing and conversion rate optimization (CRO) as it relates to UI/UX design.

• Knowledge of agile development methodologies and experience working within scrum teams.

• Familiarity with analytics platforms (e.g., Google Analytics, Mixpanel) to interpret user behavior data.

• Experience in the retail or e-commerce industry.

📝 Enhancement Note: The qualifications emphasize a strong technical skillset in design tools and a deep theoretical understanding of UX principles, coupled with practical experience in app design and system maintenance. The "analytical and problem-solving skills" are crucial for the operational aspect of identifying and resolving design challenges efficiently.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated portfolio showcasing a minimum of 3-5 significant app design projects, with a clear emphasis on native iOS and Android applications.

• Projects should demonstrate the full design process, from user research and problem definition to ideation, wire-framing, prototyping, UI design, and final implementation, highlighting your specific contributions.

• Include case studies that clearly articulate the problem statement, your design approach, the tools and methodologies used, and the measurable impact or outcomes achieved.

• Showcase examples of your work with design systems, including component libraries, style guides, and how you've ensured consistency and scalability.

Process Documentation:

• Be prepared to discuss your personal design process, including how you approach user research, ideation, wire-framing, prototyping, and iterative design based on feedback and data.

• Provide examples of how you have documented design specifications and user flows for development teams.

• Be ready to explain your experience with establishing and maintaining design systems, including governance and best practices.

📝 Enhancement Note: For a Senior Product Designer role, the portfolio is critical for demonstrating not just aesthetic skill but also a systematic, process-driven approach to problem-solving and product creation. The emphasis on case studies and measurable outcomes aligns with the operational goal of delivering effective and user-centric digital experiences.

💵 Compensation & Benefits

Salary Range:

Benefits:

• Frasers Champion: Peer-nominated recognition program with significant financial rewards.

• Frasers Festival: Company-wide celebration with brand experiences, guest speakers, and entertainment.

• CEO Sessions: Quarterly opportunities for direct engagement with the CEO and leadership team.

• Retail Reconnect: Two days per financial year dedicated to experiencing retail operations firsthand in stores or warehouses.

• Frasers Fit: Comprehensive wellbeing program including free gym classes, discounted memberships, and access to a wellbeing app with training, nutrition, and lifestyle advice.

• Retail Trust: Free access to 24-hour wellbeing helpline, wellness hub, counseling, and financial/legal support through the Retail Trust charity.

Working Hours:

• Standard full-time working hours are expected, likely around 37.5-40 hours per week.

• While specific flexibility is not detailed, the company culture of "fearless" innovation suggests an environment that values results and may offer some flexibility in approach, though core working hours will be necessary for team collaboration.

📝 Enhancement Note: The salary estimate is based on typical London market rates for this seniority and specialization. The benefits listed are extensive and reflect a company culture that invests heavily in employee wellbeing and engagement, which is a key factor for attracting and retaining talent in specialized roles like Product Design.

🎯 Team & Company Context

🏢 Company Culture

Industry: Retail (Sports, Premium, Luxury Brands)

Company Size: Large (Frasers Group operates numerous brands and a significant global presence, indicating a large employee base, likely in the thousands).

Founded: 1982 (Sports Direct)

Team Structure:

• The role is within a "diverse, dynamic, collaborative and creative Product Design team."

• This team likely works closely with Product Managers, Developers, Optimization specialists, and Trading teams, indicating a highly cross-functional operational model.

Methodology:

• The company emphasizes "digital innovation" and "unique store experiences."

• The design process involves user research, prototyping, and collaboration to balance user experience, business goals, and technology.

• A "user-centered approach to design" is explicitly mentioned, core to effective product operations.

• The company operates with principles like "Think without limits," "Own it and back yourself," and "Be relevant," suggesting a results-oriented, proactive, and customer-focused operational ethos.

Company Website: https://www.frasers.group/

📝 Enhancement Note: Frasers Group is a major player in the retail sector, known for its aggressive growth and brand acquisitions. This dynamic environment suggests that the Product Design team plays a crucial role in the operational execution of digital strategy, ensuring that user experience is a core component of their "rethinking retail" mission.

📈 Career & Growth Analysis

Operations Career Level: Senior Product Designer. This level implies significant autonomy, responsibility for key product areas, and a role in shaping design strategy and best practices within the product development lifecycle. It bridges individual contribution with team leadership and mentorship.

Reporting Structure: Likely reports to a Design Lead or Head of Product Design, with direct mentorship responsibilities for junior product designers. Collaboration is expected across multiple departments, including Product Management, Engineering, and Commercial teams.

Operations Impact: The Senior Product Designer directly impacts the operational efficiency and effectiveness of the mobile app by creating intuitive, user-friendly interfaces that drive engagement, conversion, and customer satisfaction. Their work is crucial for translating business objectives into tangible digital experiences that support revenue generation and brand perception.

Growth Opportunities:

• Leadership: Potential to grow into a Lead Product Designer or Design Manager role, overseeing larger teams and more strategic design initiatives.

• Specialization: Opportunity to deepen expertise in specific areas like mobile UX, design systems, or user research within the retail context.

• Cross-functional Exposure: Gain experience working with diverse teams, potentially leading to roles in Product Management or UX Strategy.

• Industry Expertise: Develop deep knowledge of retail technology and e-commerce user behaviors, becoming an expert in a high-demand field.

• Mentorship: Hone leadership and coaching skills through guiding junior designers.

📝 Enhancement Note: The "Senior" title indicates a significant level of responsibility and impact on the operational success of the app. The growth opportunities are typical for a senior role, focusing on leadership, specialization, and broader strategic influence within the company's digital operations.

🌐 Work Environment

Office Type: The role is based in London, suggesting a modern office environment within a large corporate setting. While specific details aren't provided, London offices for major retail groups often feature collaborative workspaces, meeting rooms, and amenities designed to foster innovation and teamwork.

Office Location(s): Poland Street, London, United Kingdom. This is a central London location, likely in a vibrant business district.

Workspace Context:

• The environment is described as "diverse, dynamic, collaborative and creative." This suggests an open-plan or hybrid workspace designed to encourage interaction and idea-sharing.

• As part of a "Product Design team," expect access to standard design software and hardware.

• The "Retail Reconnect" initiative implies that even head office roles involve understanding the frontline retail experience, fostering a connected operational perspective.

• Collaboration with product managers, developers, and trading teams will be a key part of the daily workflow.

Work Schedule: Standard full-time hours are expected. The company culture ("fear less and do more") suggests a results-driven environment where initiative is valued.

📝 Enhancement Note: The emphasis on collaboration and a dynamic environment suggests that the workspace is set up to support the iterative and cross-functional nature of app development and product operations.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Application: Submit resume and portfolio.

• Recruiter Screen (Stage 1): Behaviourally focused interview to assess alignment with company culture and values. Expect questions about how you embody "Think without limits," "Own it and back yourself," and "Be relevant."

• Hiring Manager/Team Interview (Stage 2): More technically focused, potentially including a presentation or task. This stage will likely dive deep into your portfolio and design process.

• Final Interview (Stage 3): Further technical discussion and assessment, possibly with senior leadership or key stakeholders to evaluate strategic thinking and impact.

Portfolio Review Tips:

• Curate Selectively: Choose your strongest, most relevant app design projects that showcase your entire design process, from research to final execution.

• Tell a Story: For each project, clearly articulate the problem, your role, the users you were designing for, your design decisions (and the rationale behind them), and the measurable outcomes. Use visuals effectively.

• Highlight Process: Emphasize your user-centered approach, research methodologies, iterative design process, and how you leveraged data or user feedback.

• Showcase Design System Work: If you have experience with design systems, clearly demonstrate your contributions, whether it's building, maintaining, or advocating for their use.

• Native App Expertise: Ensure your portfolio clearly demonstrates your understanding and application of iOS and Android design conventions.

• Prepare to Present: Be ready to walk through a selected case study in detail, explaining your thought process and design rationale.

Challenge Preparation:

• Design Challenge: Expect a practical design exercise, possibly a take-home assignment or a live whiteboarding session, focusing on a specific app feature or user flow.

• Problem-Solving: Be prepared to tackle design problems, analyze user needs, and propose solutions that balance user experience with business goals.

• Presentation Skills: Practice presenting your design solutions clearly, concisely, and persuasively, articulating your decision-making process and expected impact.

• Cultural Fit: Reflect on how your personal work style and values align with Frasers Group's core principles.

📝 Enhancement Note: The interview process is structured to assess both technical design skills and cultural alignment. A strong portfolio that clearly demonstrates a systematic, user-focused design process is paramount for success. The emphasis on behavioural questions and a potential presentation/task requires thorough preparation beyond just showcasing design work.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for wire-framing, prototyping, UI design, and collaboration. Proficiency is a must.

• Adobe Creative Suite: Photoshop and Illustrator for asset creation, image editing, and graphic design tasks.

• Prototyping Tools: While Figma is primary, familiarity with other prototyping tools (e.g., InVision, ProtoPie) could be beneficial.

Analytics & Reporting:

• User Analytics Platforms: Familiarity with tools like Google Analytics, Mixpanel, Amplitude, or similar, to understand user behavior, track key metrics, and inform design decisions.

• A/B Testing Tools: Understanding how to use or interpret results from tools like Optimizely or VWO to test design variations.

CRM & Automation:

• While not directly a design tool, understanding how CRM data (e.g., from Salesforce, Adobe Experience Cloud) and marketing automation platforms might influence user journeys or personalization within the app could be advantageous.

📝 Enhancement Note: Proficiency in core design tools like Figma is non-negotiable. Understanding how design integrates with analytics and business objectives is key to the operational success of the product.

👥 Team Culture & Values

Operations Values:

• Think without limits: Encourages bold ideas, innovation, and pushing boundaries in design solutions.

• Own it and back yourself: Promotes accountability, proactivity, and confidence in design decisions and ownership of outcomes.

• Be relevant: Emphasizes understanding user needs, market trends, and business goals to ensure designs are impactful and purposeful.

• User-Centered Approach: A core value in product design, ensuring that user needs and experiences are at the forefront of all design decisions.

• Collaboration: Values working effectively with cross-functional teams to achieve shared objectives.

• Data-Driven Decisions: Encourages the use of data and research to inform and validate design choices.

Collaboration Style:

• Highly collaborative, working closely with Product Managers, Engineers, Optimization, and Trading teams.

• Open to feedback and iterative improvements, fostering a culture of continuous learning and development.

• Emphasis on clear communication and knowledge sharing to ensure alignment across departments.

📝 Enhancement Note: The company's stated values directly translate into expectations for how designers operate within the team and the broader organization. Understanding and embodying these values is crucial for successful integration and contribution to the product operations.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing User Needs with Business Goals: Effectively translating diverse stakeholder requirements and user feedback into cohesive and impactful app designs.

• Rapid Iteration in a Fast-Paced Retail Environment: Adapting quickly to market changes, business priorities, and user feedback to deliver timely design solutions.

• Maintaining Design Consistency Across Multiple Brands: Ensuring a unified and high-quality user experience across different Frasers Group brands within the app ecosystem.

• Integrating New Technologies: Staying ahead of the curve by incorporating emerging design trends and technologies into the app experience.

Learning & Development Opportunities:

• Deep Dive into Retail Tech: Gain specialized knowledge in the rapidly evolving landscape of retail digital experiences and e-commerce platforms.

• Mentorship: Refine leadership and coaching skills by guiding junior designers.

• Cross-Functional Training: Opportunity to learn about product management, development lifecycles, and commercial strategies.

• Industry Exposure: Potential to attend industry conferences or workshops focused on UX/UI design, retail innovation, and mobile technology.

📝 Enhancement Note: The role presents challenges typical of a senior position in a large, fast-moving retail organization, offering significant opportunities for professional growth and skill development in a dynamic sector.

💡 Interview Preparation

Strategy Questions:

• "Tell me about a time you had to balance conflicting user needs or stakeholder requirements. How did you approach it, and what was the outcome?" Prepare a specific example demonstrating your problem-solving and negotiation skills.

• "How do you stay updated with the latest design trends and technologies, and how have you incorporated them into your work?" Be ready to discuss specific resources, trends, and practical applications.

• "Describe your process for designing a new feature for a mobile app, from initial concept to final handoff." Outline your methodology, emphasizing user research, prototyping, and collaboration.

Company & Culture Questions:

• "Which of our company principles – Think without limits, Own it and back yourself, Be relevant – resonates most with you, and why?" Connect your experiences and work style to these principles.

• "How do you contribute to a collaborative and creative team environment?" Provide examples of your teamwork and communication style.

Portfolio Presentation Strategy:

• Structure: Organize your presentation logically, usually starting with an overview of the company/project, then the problem, your process/solutions, and finally the results/impact.

• Focus on "Why": For each design decision, explain the underlying rationale, supported by user research, data, or design principles.

• Quantify Impact: Where possible, use metrics to demonstrate the success of your designs (e.g., improved conversion rates, reduced bounce rates, increased user satisfaction).

• Be Concise: Respect the interviewer's time. Practice your presentation to ensure it fits within the allotted timeframe.

• Engage: Be prepared for questions and discussions throughout your presentation. Treat it as a collaborative review rather than a one-way delivery.

📝 Enhancement Note: Preparation should focus on aligning your experience and communication style with Frasers Group's specific values and the demands of a senior product design role within a retail context. Demonstrating a structured, user-centric design process is key.

📌 Application Steps

To apply for this Senior Product Designer position:

• Submit your application via the provided link on Smartrecruiters.

• Portfolio Customization: Ensure your portfolio is up-to-date, highlights your strongest mobile app design projects, and clearly articulates your design process and impact. Tailor any accompanying cover letter to explicitly mention your experience with native app design and design systems.

• Resume Optimization: Update your resume to emphasize your 5+ years of relevant experience, specific achievements in app design, proficiency in Figma/Adobe Creative Suite, and any mentorship experience. Use keywords from the job description.

• Interview Preparation: Thoroughly research Frasers Group's brands, company values, and recent news. Prepare STAR method (Situation, Task, Action, Result) examples for behavioural questions, and rehearse your portfolio presentation, focusing on clarity and impact.

• Company Research: Understand Frasers Group's market position, its different brands (Sports Direct, FLANNELS, etc.), and its strategic goals in digital innovation. This will help you tailor your responses and demonstrate genuine interest.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.