Senior Product Designer (12 month contract)

📍 Job Overview

Job Title: Senior Product Designer (12-month contract)

Company: Match Group (Plenty of Fish)

Location: Vancouver, British Columbia, Canada

Job Type: Fixed Term Contract

Category: Product Design / UX/UI Design

Date Posted: March 03, 2026

Experience Level: 5-10 years

Remote Status: Hybrid (3 days in-office, 2 days remote)

🚀 Role Summary

• Lead growth-focused design initiatives for a leading online dating platform, translating user needs into intuitive and elegant experiences that measurably impact key metrics such as activation, engagement, retention, and conversion.

• Drive end-to-end product design processes, from initial discovery and concepting through interaction and visual design, ensuring seamless collaboration with Product Management, Engineering, Analytics, and User Research teams.

• Contribute strategically to product direction by framing complex problems, generating hypotheses, and evaluating potential tradeoffs, with a keen eye on balancing user trust, inclusivity, and brand integrity.

• Champion a culture of experimentation and iteration, working closely with product and analytics to define success metrics, analyze results, and quickly implement improvements based on data-driven insights.

• Elevate design quality across the organization by setting standards, providing constructive feedback, and advocating for user-centered decision-making, ensuring consistency and scalability across the company's portfolio of applications.

📝 Enhancement Note: While the provided data focuses on Product Design, the role's emphasis on driving metrics like "retention," "subscriptions," and "member connection," along with the company's position within Match Group (a leader in online dating), suggests a strong connection to Revenue Operations and Growth Operations. The designer will be instrumental in creating user experiences that directly influence revenue generation and user lifecycle management, requiring an understanding of operational goals and how design can support them. The mention of "AI functionality" also points to potential operational integration with new technologies.

📈 Primary Responsibilities

• Own the design of key growth initiatives across the entire user lifecycle, including activation, engagement, retention, and conversion, translating ambiguous product and user problems into elegant, intuitive experiences.

• Drive the complete product design lifecycle, from discovery and concept development to interaction design, visual design, and successful launch, in close partnership with Product Management, Engineering, Analytics, and User Research.

• Shape product strategy by effectively framing problems, generating hypotheses, and evaluating design tradeoffs, ensuring a strong point of view on how design can unlock growth while upholding user trust, inclusivity, and brand integrity.

• Design and support the implementation of A/B tests and other experiments, collaborating with Product Managers and analysts to define success metrics, evaluate outcomes, and iterate rapidly based on insights.

• Act as a design leader by setting quality standards, providing thoughtful feedback in critiques, and advocating for user-centered decision-making to ensure consistency and scalability across the company's product portfolio.

• Support the professional growth of other designers through informal mentorship, design critiques, and collaborative efforts, with a potential focus on people management as the team evolves.

📝 Enhancement Note: The responsibilities directly align with Growth Operations principles, focusing on user acquisition, activation, retention, and monetization. The emphasis on "measurably move metrics," "experimentation and iteration," and "strategic product thinking" highlights the need for a designer who understands how their work impacts business operations and revenue. The role requires a strong analytical mindset to translate design into quantifiable business outcomes.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a Bachelor's degree in Design, Human-Computer Interaction (HCI), Computer Science, or a related field is often preferred and demonstrates a foundational understanding of design principles and user-centered methodologies.

Experience: 5+ years of dedicated product design experience, with a strong preference for candidates who have worked in consumer-facing products, mobile-first environments, or roles specifically focused on driving growth. Proven track record of designing end-to-end product experiences that have demonstrably moved key business metrics.

Required Skills:

• Growth-Focused Design: Proven ability to design and execute strategies that drive user activation, engagement, retention, and conversion rates.

• End-to-End Product Design: Mastery of the full design process, from user research and problem definition to wireframing, prototyping, visual design, and final implementation.

• Interaction & Visual Design: Exceptional skills in crafting intuitive user flows, clear information architecture, and compelling visual aesthetics that align with brand guidelines.

• Systems Thinking: Ability to understand and design complex systems, ensuring consistency, scalability, and coherence across multiple product features and platforms.

• Collaboration & Communication: Excellent verbal and written communication skills, with a proven ability to articulate design decisions, provide constructive feedback, and collaborate effectively with cross-functional teams (Product, Engineering, Analytics, Research).

• Ambiguity Tolerance: Comfort working in an environment with evolving requirements and complex, often ill-defined problems, with a knack for translating ambiguity into clear, user-friendly solutions.

• AI Tooling Experience: Practical experience working with or designing for AI-powered features or tools.

Preferred Skills:

• Experience designing for social, dating, or community-driven products.

• Familiarity with user research methodologies and translating insights into design solutions.

• Experience with design systems and maintaining design consistency across a portfolio of products.

• Interest in or prior experience with people management or leading design teams.

📝 Enhancement Note: The "AI Tooling" requirement is significant and suggests the company is investing in AI-driven features. Candidates with experience integrating AI into user experiences or understanding the operational implications of AI deployment will have a distinct advantage. The "consumer, mobile-first, or growth-focused products" experience is critical for understanding the user acquisition and retention loops relevant to a dating app.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Growth Impact Case Studies: Showcase specific projects where your design directly led to measurable improvements in key growth metrics (e.g., increased conversion rates, higher user engagement, improved retention, successful A/B test outcomes). Quantify your impact with clear data and results.

• End-to-End Design Process Examples: Include detailed case studies that illustrate your process from problem identification and user research (even if simulated) through ideation, wireframing, prototyping, visual design, and final implementation. Highlight your problem-solving approach.

• Systems Thinking Examples: Demonstrate your ability to design cohesive user experiences across different product areas or platforms. This could include examples of design systems, style guides, or how you've maintained consistency in complex applications.

• AI Feature Design: If possible, include examples of projects involving AI or machine learning features, showcasing how you approached designing for these innovative technologies and their user implications.

Process Documentation:

• Demonstrate a clear understanding of how to document design decisions, user flows, and interaction patterns to facilitate collaboration with engineering and product teams.

• Showcase examples of how you've contributed to or utilized design systems and style guides to ensure brand consistency and efficient development.

• Highlight your ability to define and track design-relevant metrics for experiments and ongoing product improvements, contributing to the overall operational efficiency and effectiveness of product development.

📝 Enhancement Note: For a growth-focused role, the portfolio must heavily emphasize quantifiable results and the direct correlation between design decisions and business outcomes. Demonstrating an understanding of how design integrates into broader Growth Operations and product lifecycle management is crucial. The ability to articulate the "why" behind design choices and their impact on key performance indicators (KPIs) will be paramount.

💵 Compensation & Benefits

Salary Range: $120,000 - $150,000 CAD per year.

• Note: This range is reflective of the base salary for a Senior Product Designer in Vancouver, Canada, for a 12-month contract. Factors such as the candidate's specific experience, skills, and the precise scope of responsibilities may influence the final offer.

Benefits:

• Generous vacation allowance

• Flex days and professional development days

• RRSP matching program

• Employee stock purchase plan

• Professional development budget

• Unlimited access to Udemy for continuous learning from day one

• Match Group mentorship program

• Parental leave top-up

• Fertility preservation benefits

• Extended health & dental benefits from day one

• Corporate ClassPass membership

• Other wellness benefits

Working Hours: The standard working hours are likely 40 hours per week, typical for a full-time contract role. The hybrid work model requires 3 days per week in the downtown Vancouver office and 2 days remote.

📝 Enhancement Note: The salary range provided is a good benchmark for a senior-level designer in Vancouver. The benefits package is comprehensive, indicating a commitment to employee well-being and professional growth, which is attractive for contract roles. The hybrid model with specific in-office days is a key operational detail for candidates to consider.

🎯 Team & Company Context

🏢 Company Culture

Industry: Online Dating / Social Networking / Technology. Plenty of Fish operates within the highly competitive online dating sector, a significant brand within the Match Group portfolio, which includes major players like Tinder, OkCupid, and Hinge. This context implies a focus on user engagement, data-driven decision-making, and rapid iteration to stay ahead of market trends and competitor innovations.

Company Size: While specific numbers for Plenty of Fish aren't provided, Match Group is a large, public company (approximately 3,000-5,000 employees globally). Plenty of Fish likely operates as a significant business unit within this larger organization, suggesting a structured environment with established processes, but potentially with the agility of a dedicated brand team.

Founded: Plenty of Fish was founded in Vancouver, Canada, in 2003. This long history signifies deep experience in the online dating space and a strong understanding of its user base. Being named one of BC's Top Employers highlights a positive work environment and commitment to employee development.

Team Structure:

• The Senior Product Designer will join the design team at Plenty of Fish, reporting to design leadership.

• This role involves close collaboration with Product Management, Engineering, Analytics, and User Research teams, indicating a cross-functional, agile team structure common in tech companies.

Methodology:

• Data-Driven Design: The company culture strongly emphasizes using data and analytics to inform product decisions and measure the impact of design initiatives.

• Experimentation & Iteration: A core aspect of the methodology involves designing and supporting experiments to test hypotheses and iterate quickly based on user feedback and performance metrics.

• User-Centricity: The company values "diving deep" to empathize with members and using insights to drive thoughtful decisions, ensuring that user needs are at the forefront of product development.

Company Website: https://www.pof.com/

📝 Enhancement Note: The company's history and placement within Match Group suggest a blend of established operational rigor and a fast-paced, innovative environment. The "BC's Top Employers" recognition indicates a focus on employee satisfaction and development, which can be a positive factor for contract employees seeking a supportive work environment. The emphasis on data and experimentation aligns directly with Growth Operations and Revenue Operations goals.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Senior Product Designer, indicating a mid-to-senior level of experience. It requires not only strong individual contribution in design but also the ability to influence product strategy, mentor junior designers, and contribute to design quality standards. This level implies a move beyond simply executing tasks to proactively shaping product direction and driving significant business outcomes through design.

Reporting Structure: The Senior Product Designer will report to design leadership within Plenty of Fish and will work closely with Product Managers, Engineers, and Analysts. This structure facilitates direct impact on product development cycles and strategic decision-making.

Operations Impact: The role has a direct and significant impact on revenue and business operations. By leading growth-focused design initiatives, the designer will directly influence user acquisition, activation, conversion to paid subscriptions, and overall user retention – all critical drivers of the company's financial success. The ability to "measurably move metrics" is a clear indicator of this operational and financial impact.

Growth Opportunities:

• Design Leadership & Mentorship: Opportunity to mentor junior designers, lead design critiques, and influence design standards, paving the way for potential future leadership roles in design management.

• Strategic Influence: Contribute to product strategy, hypothesis generation, and tradeoff evaluation, offering a chance to deepen strategic thinking and business acumen beyond pure design execution.

• Cross-Functional Skill Development: Working closely with Product Management, Engineering, and Analytics provides exposure to different functional areas, enhancing understanding of the broader product development and operational ecosystem.

• AI and Growth Specialization: Deepen expertise in designing for AI-powered features and optimizing user journeys for growth, which are highly sought-after skills in the current tech landscape.

• Contract-to-Hire Potential: While a 12-month contract, successful performance and business needs could open doors to extensions or full-time opportunities within Match Group.

📝 Enhancement Note: The growth opportunities are framed around increasing influence, strategic contribution, and specialized skill development in high-demand areas like AI and growth design. This aligns with the career trajectories often seen in Revenue Operations and Growth Operations roles, where individuals are expected to drive measurable business impact and evolve their strategic capabilities.

🌐 Work Environment

Office Type: Hybrid work model with 3 days in the downtown Vancouver office and 2 days remote. This suggests a modern office environment designed to foster collaboration and team interaction when employees are on-site.

Office Location(s): Downtown Vancouver, British Columbia, Canada. This location offers access to a vibrant tech scene and talent pool.

Workspace Context:

• Collaborative Environment: The hybrid model is designed to balance focused remote work with in-person collaboration, encouraging idea sharing and team building during office days.

• Operations Tools & Technology: Access to standard design software, collaboration tools, and potentially internal analytics platforms to support design and experimentation efforts.

• Team Interaction: Opportunities for direct interaction with product managers, engineers, researchers, and fellow designers during office days, facilitating rapid feedback loops and knowledge sharing.

Work Schedule: The hybrid schedule requires presence in the office on Tuesdays, Wednesdays, and Thursdays, with flexibility for remote work on Mondays and Fridays. This structure aims to optimize collaboration while allowing for individual focus time.

📝 Enhancement Note: The hybrid work arrangement is a key operational aspect for candidates to consider. The requirement for 3 days in the office underscores the company's value placed on in-person collaboration for design and product development, which is often critical for agile operations and idea generation.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A recruiter or hiring manager will likely review your resume and portfolio to assess your experience against the core requirements, focusing on growth design impact and end-to-end process.

• Portfolio Presentation & Discussion: You will be asked to present a selection of your work, focusing on 2-3 key projects that demonstrate your growth-focused design skills, problem-solving abilities, and measurable impact. Be prepared to discuss your process, rationale, and the outcomes.

• Design Challenge/Case Study: A practical exercise may be given, either as a take-home assignment or an in-interview task, requiring you to solve a specific product problem or propose design solutions for a growth initiative. This assesses your strategic thinking, problem-solving skills, and ability to apply design principles under pressure.

• Cross-Functional Interviews: Interviews with Product Managers, Engineers, and potentially other designers to assess your collaboration style, communication skills, and ability to work effectively within a team.

• Hiring Manager/Leadership Interview: A final discussion with the design lead or hiring manager to evaluate overall fit, strategic alignment, and potential for mentorship and leadership.

Portfolio Review Tips:

• Quantify Everything: For each case study, clearly state the problem, your role, your solution, and most importantly, the measurable results and impact on business metrics (e.g., "Increased conversion by X%", "Reduced churn by Y%", "Drove Z% increase in user engagement").

• Show Your Process: Detail your thought process, from initial research and problem framing to iteration and final design. Explain why you made certain decisions, not just what you did.

• Highlight Growth Focus: Emphasize projects that directly contributed to user acquisition, activation, retention, or monetization. Use terms like "growth loops," "onboarding optimization," "retention strategies," and "conversion funnels."

• Demonstrate Systems Thinking: Showcase how you ensure consistency and scalability in your designs, perhaps through examples of design systems or how you've approached complex feature sets.

• Prepare for AI Discussions: Be ready to discuss your experience with AI tooling and how you approach designing for AI-driven features, considering user trust and ethical implications.

Challenge Preparation:

• Understand the Business: Research Plenty of Fish and Match Group. Understand their user base, their competitive landscape, and their business objectives (e.g., subscriber growth, user engagement).

• Focus on Metrics: For any design challenge, think about how you would measure success. What KPIs would you aim to move, and how would you track them?

• Problem Framing: Practice breaking down ambiguous problems into smaller, manageable parts. Identify key user needs and business goals.

• Iterative Approach: Demonstrate that you can think about multiple solutions and how you would test and refine them.

📝 Enhancement Note: The emphasis on "growth-focused design," "measurable outcomes," and "experimentation" is paramount. Candidates should tailor their portfolio and interview responses to highlight their ability to directly contribute to Revenue Operations and Growth Operations goals through their design work, showcasing a data-driven and business-oriented approach.

🛠 Tools & Technology Stack

Primary Tools:

• Design & Prototyping Software: Proficiency in industry-standard tools such as Figma, Sketch, Adobe Creative Suite (Photoshop, Illustrator), and prototyping tools like InVision, Principle, or similar. Figma is particularly common for collaborative design and component-based systems.

• User Research Tools: Familiarity with tools for user surveys, interviews, and usability testing (e.g., UserTesting.com, Qualtrics, SurveyMonkey).

• Collaboration Tools: Experience with platforms like Slack, Jira, Confluence for team communication, project management, and documentation.

Analytics & Reporting:

• Analytics Platforms: Experience with tools like Google Analytics, Mixpanel, Amplitude, or similar for understanding user behavior, tracking events, and analyzing product performance. The ability to interpret data and translate insights into design actions is key.

• A/B Testing Tools: Familiarity with platforms like Optimizely, VWO, or internal A/B testing frameworks to design, implement, and analyze experiments.

CRM & Automation:

• While not directly a CRM role, an understanding of how design impacts user journeys within CRM systems or marketing automation platforms can be beneficial, particularly in understanding customer lifecycle data.

📝 Enhancement Note: Proficiency in modern design tools like Figma and analytics platforms like Mixpanel or Amplitude is crucial. The ability to interpret data from these tools and leverage A/B testing platforms directly supports Growth Operations and Revenue Operations by enabling data-driven design decisions that impact key business metrics.

👥 Team Culture & Values

Operations Values:

• Be Proud (Ownership): Take ownership of your work, see challenges as opportunities, and proactively drive solutions. This translates to taking responsibility for the full lifecycle of design initiatives and their outcomes.

• Make Waves (Impact): Understand the profound impact the product has on millions of lives. This value encourages designers to create meaningful, engaging experiences that resonate with users and contribute positively to their lives.

• Dive Deep (Empathy & Data): Empathize with users and leverage data to make thoughtful, informed decisions. This reinforces the importance of user research and data analysis in the design process.

• Crew Together (Teamwork): Work collaboratively towards shared goals and win as a team. This highlights the importance of cross-functional collaboration and supporting colleagues.

Collaboration Style:

• Cross-Functional Integration: The role requires seamless collaboration with Product, Engineering, and Analytics, suggesting a highly integrated and communicative approach to product development.

• Feedback-Driven: An environment where design critiques are valued, and constructive feedback is exchanged to elevate the quality of work and foster continuous improvement.

• Data-Informed Decision Making: Collaboration is heavily influenced by data and experiment results, ensuring that discussions and decisions are grounded in evidence.

📝 Enhancement Note: The company's values—Ownership, Impact, Empathy/Data, and Teamwork—are directly applicable to roles within Revenue Operations and Growth Operations. They emphasize accountability, measurable results, user understanding, and collaborative execution, all critical for driving operational success.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Growth and User Experience: Designing for growth often involves optimizing conversion funnels, which can sometimes conflict with long-term user satisfaction or ethical considerations. The challenge is to find elegant solutions that drive metrics without compromising user trust or experience.

• Ambiguity and Rapid Iteration: The fast-paced nature of the online dating industry and the focus on experimentation mean designers must be comfortable with ambiguity, quickly adapting to new data and shifting priorities.

• AI Integration Complexity: Designing intuitive and trustworthy AI-powered features presents unique challenges related to transparency, user control, and ethical considerations.

• Maintaining Consistency: Ensuring a cohesive and high-quality user experience across a portfolio of potentially diverse products or features requires strong systems thinking and adherence to design standards.

Learning & Development Opportunities:

• AI Design Specialization: Gain hands-on experience designing and implementing AI features, a highly valuable skill set in today's tech landscape.

• Growth Design Mastery: Deepen expertise in growth loops, user acquisition, activation, retention, and monetization strategies through practical application and data analysis.

• Strategic Product Input: Contribute to product strategy and roadmap development, enhancing business acumen and strategic thinking capabilities.

• Mentorship & Leadership: Opportunity to mentor other designers and influence design direction, building leadership skills.

• Cross-Functional Acumen: Develop a broader understanding of product development, engineering constraints, and data analytics, which is beneficial for any operations-focused career path.

📝 Enhancement Note: The challenges and growth opportunities are strongly aligned with the evolving landscape of Growth Operations and Revenue Operations. The ability to navigate the complexities of AI and growth optimization, while maintaining a user-centric approach, is key. The emphasis on strategic input and cross-functional acumen prepares individuals for more senior operational roles.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you designed a feature that significantly improved user retention or conversion. What was your process, what were the results, and what did you learn?" (Focus on quantifiable impact, growth metrics, and iterative process).

• "How would you approach designing a new AI-powered feature to improve member connection on Plenty of Fish? What are the key considerations for user trust and adoption?" (Assess understanding of AI design, user empathy, and strategic thinking).

Company & Culture Questions:

• "Based on our values (Be Proud, Make Waves, Dive Deep, Crew Together), how do you see yourself contributing to our team culture?" (Align your experience with their stated values, emphasizing collaboration, impact, and data-driven approaches).

• "How do you handle working with ambiguity and tight deadlines, especially in a hybrid work environment?" (Demonstrate adaptability, organization, and clear communication strategies).

Portfolio Presentation Strategy:

• Tell a Story: For each case study, frame it as a narrative: the problem, your approach, the challenges, your solution, and the measurable impact.

• Focus on "Why": Clearly articulate the rationale behind your design decisions, linking them to user needs and business objectives.

• Showcase Data: Present key metrics and KPIs prominently. Explain how you tracked success and what insights were gained.

• Highlight Collaboration: Mention how you worked with Product Managers, Engineers, and Analysts, demonstrating your ability to function effectively in a cross-functional team.

• Be Ready for Deep Dives: Prepare to discuss the technical constraints you faced, alternative solutions you considered, and how you handled feedback.

📝 Enhancement Note: Interview preparation should heavily emphasize the candidate's ability to drive business results through design. Highlighting experience with growth metrics, A/B testing, and data analysis will be crucial. Demonstrating an understanding of how design integrates into broader Revenue Operations and Growth Operations objectives will set candidates apart.

📌 Application Steps

To apply for this Senior Product Designer position:

• Submit your application through the provided application link on Lever.

• Tailor your Resume: Highlight experience with growth-focused design, end-to-end product design processes, and quantifiable achievements in driving key metrics (activation, retention, conversion). Integrate keywords like "growth design," "user engagement," "monetization," "A/B testing," and "data-driven design."

• Curate Your Portfolio: Select 2-3 of your strongest case studies that best showcase your impact on growth initiatives, your problem-solving process, and your ability to deliver measurable business results. Ensure each case study clearly articulates the problem, your solution, your role, and the quantitative outcomes.

• Prepare Your Presentation: Practice presenting your portfolio case studies, focusing on storytelling, clear articulation of your design process, and demonstrating the business impact of your work. Be ready to discuss your experience with AI tooling and collaboration.

• Research the Company: Thoroughly research Plenty of Fish and Match Group. Understand their products, target audience, competitive landscape, and company values. Be prepared to discuss how your design philosophy aligns with their mission and operational goals.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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