Senior Marketing Web Designer (B2B SaaS)

📍 Job Overview

Job Title: Senior Marketing Web Designer (B2B SaaS)

Company: SpotHopper

Location: Remote (U.S.)

Job Type: Full-Time

Category: Marketing Operations / Demand Generation Design

Date Posted: March 26, 2026

Experience Level: 5-10 years

Remote Status: Remote Solely

🚀 Role Summary

• Design and evolve high-performing marketing websites and conversion-optimized landing pages for a B2B SaaS company in the restaurant technology sector.

• Drive demand generation and revenue growth through strategic visual design and compelling storytelling.

• Evolve the company's visual design system across web, social media, and campaign channels.

• Create impactful visual assets for marketing content, social media, sales enablement, and product launches.

• Collaborate closely with engineering, web operations, and growth teams to bring designs to life and ensure measurable business impact.

📝 Enhancement Note: This role is specifically focused on demand generation and revenue-driving aspects of web design within marketing, distinguishing it from product UX design. The emphasis is on conversion optimization, clear storytelling, and measurable business outcomes, aligning with core Revenue Operations and GTM strategies.

📈 Primary Responsibilities

• Design and iterate on the SpotHopper marketing website, including the homepage, product pages, blog templates, and various landing pages, ensuring a cohesive and engaging user experience.

• Develop conversion-optimized landing pages specifically engineered to increase demo requests and contribute directly to pipeline generation.

• Create responsive web designs that effectively communicate value propositions and adhere to B2B SaaS marketing best practices.

• Prototype interactive elements, scroll behaviors, and motion graphics within Figma to visualize design concepts and user interactions.

• Collaborate with engineering and web operations teams to implement designs using platforms like Webflow or Framer, ensuring pixel-perfect execution.

• Contribute to the evolution and maintenance of SpotHopper’s visual design system, building reusable components and templates in Figma for consistent brand application.

• Design compelling visual assets for social media platforms (LinkedIn, Instagram) and blog content to enhance engagement and brand visibility.

• Develop a wide range of marketing assets, including campaign landing pages, sales decks, email campaign graphics, and visuals for product launch announcements.

📝 Enhancement Note: The responsibilities highlight a strong focus on demand generation and conversion optimization, a critical area for Revenue Operations and Sales Operations. The breakdown of responsibilities (40% Website, 20% Brand, 20% Social/Content, 10% Campaigns) provides clarity on the role's strategic priorities and expected time allocation.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong portfolio demonstrating equivalent practical experience and design proficiency is paramount.

Experience: 5–8+ years of dedicated experience in designing marketing websites for B2B SaaS companies is required.

Required Skills:

• Proven experience designing modern, high-performing marketing websites for B2B SaaS companies.

• Demonstrated ability to design demand-generation landing pages that effectively drive demo requests, trial sign-ups, or direct revenue.

• Strong foundation in visual design principles, including typography, layout, visual hierarchy, and compelling storytelling.

• Proficiency in Figma for designing responsive web experiences, prototyping interactions, and building design systems.

• Familiarity with modern web development platforms such as Webflow or Framer, specifically in the context of marketing site builds.

• Ability to translate marketing strategies and business objectives into impactful visual experiences and user journeys.

Preferred Skills:

• Experience in evolving or establishing a B2B SaaS design system from the ground up.

• Skills in motion design or advanced interaction design to enhance user engagement.

• Hands-on experience with Webflow or Framer builds, including understanding their capabilities and limitations.

• Experience designing marketing materials and websites for small business audiences or specific industry verticals.

📝 Enhancement Note: The requirement for B2B SaaS marketing website experience and a portfolio demonstrating demand-generation landing pages is a key differentiator for this role. The emphasis on Figma and familiarity with Webflow/Framer indicates a need for practical, hands-on design and implementation skills within a modern MarTech stack.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated portfolio showcasing marketing websites specifically for B2B SaaS or B2B companies, highlighting the strategic intent behind each design.

• Examples of demand-generation landing pages, emphasizing their conversion-focused design elements and how they were intended to drive specific GTM actions like demo requests or trials.

• Demonstrations of conversion-focused web design principles applied to drive measurable business outcomes.

Process Documentation:

• Case Study Requirement: Include at least one detailed case study that articulates:

  • The specific problem or business goal addressed by the design initiative.

  • The designer's approach, detailing the strategic thinking, design process, and creative solutions implemented.

  • The measurable outcome or impact of the design, using metrics such as conversion rates, engagement metrics, sign-ups, or revenue generated.

📝 Enhancement Note: The portfolio requirements are highly specific, prioritizing B2B SaaS marketing websites and demand-generation landing pages. The explicit exclusion of product UX, mobile apps, or print design underscores the role's focus on revenue-generating marketing assets. The case study requirement is crucial for demonstrating an understanding of business impact and ROI.

💵 Compensation & Benefits

Salary Range: $110,000 – $150,000 USD per year, based on experience and qualifications.

Benefits:

• Comprehensive health, dental, and vision insurance plans.

• Paid time off (PTO) and holidays.

• Opportunities for professional development and continuous learning in design and marketing technologies.

• Remote work environment with flexibility.

• Potential for equity or stock options (common in SaaS startups).

• Access to cutting-edge marketing technology tools and platforms.

Working Hours: Standard full-time work week, approximately 40 hours per week, with flexibility for remote work schedules.

📝 Enhancement Note: The salary range is competitive for a Senior role in a remote U.S. setting for a B2B SaaS company. While specific benefits are not detailed in the raw input, standard SaaS benefits are inferred. The role's remote nature implies a need for strong self-management and asynchronous communication skills.

🎯 Team & Company Context

🏢 Company Culture

Industry: Restaurant Technology / AI Marketing Software for Restaurants. SpotHopper operates within the dynamic B2B SaaS space, specifically serving the local restaurant and bar market with AI-powered marketing solutions. This industry context suggests a need for designs that are both professional and resonate with small to medium-sized business owners.

Company Size: While not explicitly stated, the mention of 18,000+ restaurants implies a significant customer base and likely a growing team, suggesting a mid-stage or scaling SaaS company environment. This often means a fast-paced, adaptable culture with opportunities for impact.

Founded: The company is building the "next generation" of restaurant growth technology, suggesting a relatively modern foundation or a significant pivot towards advanced AI-driven solutions.

Team Structure:

• This role sits within the Marketing team, reporting to a marketing leadership position.

• Close collaboration is expected with Engineering and Web Operations teams for website implementation.

Methodology:

• Data-Driven Design: Emphasis on creating "high-performing" marketing experiences that "drive demo requests and revenue growth," indicating a data-informed approach to design decisions.

• Agile Development: Collaboration with Engineering and Web Ops suggests an agile or iterative design and development process.

• Brand Consistency: Focus on evolving and maintaining a visual design system for consistency across all marketing touchpoints.

Company Website: https://www.spothopperapp.com/

📝 Enhancement Note: The company's focus on AI and automation in marketing for restaurants suggests a forward-thinking and technology-centric culture. The role's placement within marketing, with a direct link to demand generation and revenue, is a strong indicator of a GTM-focused organization.

📈 Career & Growth Analysis

Operations Career Level: Senior Individual Contributor. This role is positioned as a senior designer with significant ownership over the marketing website and brand expression. It requires strategic thinking beyond just executing design tasks, focusing on how design impacts business objectives like pipeline generation.

Reporting Structure: The Senior Marketing Web Designer will report into the Marketing department, likely to a Director of Marketing or Head of Demand Generation, indicating a direct line to GTM strategy.

Operations Impact: The role has a direct and measurable impact on the company's revenue by designing experiences that convert visitors into qualified leads (demo requests). This makes it a critical function within the GTM engine, closely aligned with Revenue Operations goals of pipeline development and sales enablement.

Growth Opportunities:

• Specialization: Deepen expertise in B2B SaaS marketing website design, conversion rate optimization (CRO), and demand generation strategies.

• Leadership: Potential to lead design initiatives for larger campaigns or brand evolutions, mentor junior designers, or take on more strategic design leadership roles within marketing.

• Skill Expansion: Opportunities to develop skills in areas like motion graphics, advanced prototyping, or even contributing to the strategic direction of marketing campaigns from a design perspective.

📝 Enhancement Note: The "Senior" title implies a level of autonomy and strategic input. The growth opportunities are geared towards deepening specialized design skills relevant to GTM functions and potentially moving into design leadership within a marketing context.

🌐 Work Environment

Office Type: Fully Remote. The role is based entirely online, requiring self-discipline and effective virtual collaboration.

Office Location(s): Remote within the United States. This geographic constraint simplifies compliance and tax considerations while offering a broad talent pool.

Workspace Context:

• Collaborative Environment: While remote, the role necessitates active participation in virtual team meetings, design reviews, and feedback sessions with marketing, engineering, and web ops teams.

• Tools & Technology: Access to professional design software (Figma) and potentially modern web development platforms (Webflow/Framer) will be essential for daily tasks. The company likely utilizes collaboration tools like Slack, Zoom, and project management software.

• Team Interaction: Regular interaction with marketing stakeholders to understand campaign goals, target audiences, and desired outcomes for design projects.

Work Schedule: Standard full-time hours (approx. 40/week) with the flexibility inherent in a remote role. This allows for focused work blocks and potential adjustments to accommodate different time zones within the U.S.

📝 Enhancement Note: The remote nature of the role is a significant factor, emphasizing the need for strong communication, self-management, and proficiency with digital collaboration tools. The focus on "modern B2B SaaS websites" and "conversion-optimized landing pages" implies a dynamic work environment where designs are continuously tested and iterated upon.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of resume and portfolio to assess experience and alignment with B2B SaaS marketing design requirements. Portfolios must demonstrate relevant work (SaaS marketing sites, demand-gen landing pages).

• Portfolio Deep Dive: A session with a hiring manager or design lead to discuss portfolio projects, design process, problem-solving approach, and understanding of conversion optimization. Expect to explain the "why" behind design decisions and showcase measurable outcomes.

• Design Challenge/Case Study Presentation: Candidates may be asked to present a detailed case study from their portfolio or complete a small design exercise focusing on a marketing website element or landing page concept. This assesses strategic thinking, design execution, and ability to articulate impact.

• Team/Cross-functional Interviews: Discussions with marketing peers and potentially engineering/web ops representatives to evaluate collaboration style, communication skills, and cultural fit.

• Final Interview: Typically with senior leadership to discuss overall fit, strategic alignment, and long-term vision.

Portfolio Review Tips:

• Curate Strategically: Only include projects that directly align with the job description: B2B SaaS marketing websites and demand-generation landing pages. Exclude product UX or print work.

• Showcase Impact: For each relevant project, clearly articulate the business problem, your specific design approach, and the quantifiable results (e.g., increased conversion rate by X%, generated Y demo requests). Use the required case study format.

• Highlight Process: Explain your design process, decision-making rationale, and how you integrated marketing strategy into your visual solutions.

• Demonstrate Technical Familiarity: Mention your experience with Figma and your understanding of Webflow/Framer capabilities.

• Tailor Your Presentation: Be prepared to walk through your portfolio and discuss specific projects in detail, connecting them to SpotHopper's business goals.

Challenge Preparation:

• Understand the Goal: If given a design challenge, ensure you fully grasp the objective, target audience, and desired outcome (e.g., increase demo sign-ups).

• Focus on Strategy: Frame your solution around marketing strategy and conversion principles, not just aesthetics. How does your design drive business results?

• Structure Your Presentation: Clearly outline your process, design rationale, and expected impact. Use visuals effectively.

• Be Concise and Clear: Articulate your ideas efficiently, demonstrating an understanding of stakeholder communication.

📝 Enhancement Note: The interview process heavily emphasizes portfolio relevance and the ability to demonstrate business impact through design. Candidates must be prepared to articulate their strategic thinking and quantify the results of their work, especially concerning demand generation and conversion.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for all design, prototyping, and design system work. Proficiency is a must.

• Webflow/Framer: Familiarity with these platforms for marketing site development is a significant advantage, indicating an understanding of how designs translate into functional web experiences.

Analytics & Reporting:

• While not explicitly a design tool, understanding and leveraging data from analytics platforms (e.g., Google Analytics, Hotjar, Amplitude) to inform design decisions and measure impact is implied.

CRM & Automation:

• Understanding of how marketing websites integrate with CRM systems (like Salesforce, HubSpot) and marketing automation platforms is important for designing effective lead capture mechanisms.

• Familiarity with campaign management tools and their design requirements.

📝 Enhancement Note: The core tools are Figma for design and a strong understanding of Webflow/Framer for implementation. The role requires a designer who thinks about the entire conversion funnel, from initial design to user interaction on a live website and its connection to sales and marketing systems.

👥 Team Culture & Values

Operations Values:

• Impact-Driven: A strong focus on measurable results, particularly in driving demo requests and revenue growth through marketing efforts.

• Customer-Centric (B2B): Understanding the needs of restaurant owners and translating those into effective marketing communications and user experiences.

• Innovation & Automation: Embracing AI and automation to build the "next generation" of marketing software, suggesting an openness to new technologies and efficient workflows.

• Collaboration and Transparency: Working effectively across marketing, engineering, and web ops teams, with clear communication and shared understanding of goals.

• Brand Stewardship: Commitment to maintaining and evolving a consistent, modern, and professional brand identity across all touchpoints.

Collaboration Style:

• Cross-Functional Integration: The role necessitates seamless collaboration with marketing strategists to understand campaign objectives, and with engineers/web ops to ensure designs are technically feasible and effectively implemented.

• Feedback-Oriented: An environment where design feedback is actively sought and given, leading to iterative improvements in marketing assets and website performance.

• Data-Informed Partnership: Working with data analysts or growth marketers to interpret performance metrics and use them to guide design iterations and future projects.

📝 Enhancement Note: The company culture likely values data-driven decision-making, innovation in AI and automation, and strong teamwork. For a designer, this means being proactive in understanding business goals and contributing to solutions that have a tangible impact on revenue and customer acquisition.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Aesthetics and Performance: The primary challenge will be to create visually appealing designs that also excel at driving conversions and meeting specific marketing objectives.

• Rapid Iteration: In a B2B SaaS growth environment, website elements and landing pages may require frequent updates and A/B testing, demanding agility and efficiency.

• Translating Complex SaaS Value: Effectively communicating the value of AI marketing software for restaurants through visual design, ensuring clarity and avoiding jargon.

• Remote Collaboration Dynamics: Maintaining strong working relationships and clear communication across distributed teams.

Learning & Development Opportunities:

• Advanced CRO Techniques: Deepen knowledge in conversion rate optimization strategies, A/B testing methodologies, and user psychology for web design.

• MarTech Stack Proficiency: Gain hands-on experience with modern web development platforms and potentially explore more advanced features of design systems.

• Strategic Design Leadership: Develop skills in influencing marketing strategy through design, potentially leading design for larger initiatives or mentoring junior team members.

• Industry Trends: Stay abreast of emerging trends in B2B SaaS marketing design, AI applications in marketing, and effective digital storytelling.

📝 Enhancement Note: The challenges are inherent to a growth-stage B2B SaaS marketing role focused on conversion. The growth opportunities are geared towards deepening expertise in demand generation design and potentially moving into more strategic or leadership roles within the marketing function.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you designed a landing page that significantly increased conversion rates. What was your process, and what were the key design elements that contributed to its success?" (Focus on problem, approach, and measurable outcome).

• "How do you balance visual brand consistency with the need for conversion-optimized elements on a marketing website?" (Demonstrate understanding of both brand and performance).

Company & Culture Questions:

• "What do you know about SpotHopper and the restaurant technology market?" (Research the company, its product, and its target audience).

• "How do you approach collaborating with engineering and marketing teams on remote projects?" (Emphasize communication, proactive engagement, and understanding of different team needs).

Portfolio Presentation Strategy:

• Storytelling is Key: For each case study, frame it as a narrative: the challenge, your creative solution, and the impactful results.

• Quantify Everything Possible: Use numbers (conversion rates, sign-ups, engagement metrics) to demonstrate the success of your designs.

• Explain Your "Why": Be ready to articulate the rationale behind every design decision, linking it back to marketing objectives or user needs.

• Showcase Figma Proficiency: Be prepared to discuss your use of Figma for prototyping, design systems, and collaborative workflows.

• Address the "Marketing vs. Product" Distinction: Explicitly state how your portfolio demonstrates marketing website and demand generation expertise, differentiating it from product UX.

📝 Enhancement Note: Interview preparation should focus on demonstrating a deep understanding of B2B SaaS demand generation, conversion optimization, and the ability to translate business objectives into effective visual designs. The portfolio is the primary tool for showcasing this capability.

📌 Application Steps

To apply for this Senior Marketing Web Designer position:

• Submit your application through the provided Greenhouse link.

• Customize Your Resume: Highlight experience in B2B SaaS marketing website design, demand generation, conversion optimization, and proficiency with Figma. Use keywords from the job description.

• Curate Your Portfolio: Ensure your portfolio prominently features B2B SaaS marketing websites and demand-generation landing pages. Include at least one detailed case study as requested, focusing on measurable outcomes. Exclude irrelevant work.

• Prepare Your Case Study Presentation: Practice walking through your chosen case study, clearly articulating the problem, your design approach, and the business impact. Be ready to discuss your rationale for design decisions.

• Research SpotHopper: Understand their product, target market (restaurants), and recent marketing efforts to tailor your application and prepare for interview questions about company alignment and industry relevance.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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