Senior Marketing Specialist (UX Designer)

📍 Job Overview

Job Title: Senior Marketing Specialist (UX Designer) Company: Quantiphi Location: Mumbai, Maharashtra, India Job Type: Full-Time Category: Marketing Operations / GTM Enablement Date Posted: February 07, 2026 Experience Level: Mid-Senior (2-5 years) Remote Status: Hybrid

🚀 Role Summary

• Drive impactful marketing initiatives through a strong UX design lens, ensuring seamless user journeys for internal and external stakeholders.
• Foster a culture of innovation and collaboration, contributing to the company's growth and market leadership in digital engineering and AI.
• Translate complex business challenges into user-centric design solutions, leveraging cutting-edge technologies.
• Develop and implement marketing strategies that align with Quantiphi's values of transparency, diversity, integrity, and continuous learning.
• Enhance the user experience of marketing collateral, digital platforms, and internal tools to support GTM (Go-To-Market) strategies.

📝 Enhancement Note: While the title is "Senior Marketing Specialist (UX Designer)," the description and keywords suggest a significant overlap with Revenue Operations and GTM Enablement. The emphasis on "solving complex business problems using cutting-edge technologies" and contributing to "growth" and "happy, enthusiastic over-achievers" points to a role that bridges marketing, design, and operational effectiveness in driving business outcomes. The "Hybrid" work arrangement implies a need for strong collaboration and communication skills, crucial for operations roles.

📈 Primary Responsibilities

• Design and execute user-centric marketing campaigns and collateral, ensuring alignment with brand guidelines and GTM objectives.
• Conduct user research and usability testing to gather insights for optimizing marketing materials, website user flows, and digital experiences.
• Collaborate closely with sales, product marketing, and engineering teams to develop compelling narratives and value propositions that resonate with target audiences.
• Create wireframes, mockups, and prototypes to visualize marketing concepts and user journeys, facilitating stakeholder alignment and feedback.
• Measure and analyze the effectiveness of marketing initiatives using UX metrics and conversion data, providing actionable recommendations for improvement.
• Support the development of internal marketing tools and platforms, ensuring they are intuitive, efficient, and aligned with operational workflows.
• Contribute to a positive and innovative team culture by actively participating in brainstorming sessions and knowledge-sharing initiatives.
• Stay abreast of industry trends in UX design, digital marketing, and AI to bring fresh perspectives and innovative solutions to the team.

📝 Enhancement Note: The core responsibilities have been inferred by combining the "UX Designer" aspect with the "Marketing Specialist" title, focusing on how these skills would serve GTM and potentially Revenue Operations functions. The emphasis on collaboration, analysis, and driving business outcomes is critical for operations roles.

🎓 Skills & Qualifications

Education: Bachelor's degree in Marketing, Design, Human-Computer Interaction, or a related field. A Master's degree or relevant certifications in UX Design or Marketing are a plus. Experience: 2-5 years of professional experience in marketing, with a strong focus on UX/UI design, user research, and digital marketing strategy.

Required Skills:

• Proven experience in UX/UI design principles, wireframing, prototyping, and user research methodologies.
• Proficiency in design tools such as Figma, Sketch, Adobe Creative Suite (Photoshop, Illustrator, XD), or similar.
• Strong understanding of marketing principles, campaign execution, and GTM strategies.
• Excellent collaboration and communication skills, with the ability to work effectively in a hybrid environment.
• Demonstrated ability to translate complex business requirements into user-friendly design solutions.
• Experience with data analysis and using insights to drive design and marketing decisions.
• A portfolio showcasing successful UX design projects and marketing campaign contributions.

Preferred Skills:

• Experience with marketing automation platforms (e.g., HubSpot, Marketo) and CRM systems (e.g., Salesforce).
• Familiarity with AI technologies and their application in marketing and user experience.
• Knowledge of content management systems (CMS) and web analytics tools (e.g., Google Analytics).
• Experience in A/B testing and conversion rate optimization (CRO).
• Understanding of SEO best practices.

📝 Enhancement Note: The experience level and specific tool proficiencies are inferred based on the "Senior" title and the combination of marketing and UX design responsibilities. The preferred skills are geared towards enhancing operational efficiency and GTM impact, aligning with revenue and sales operations functions.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated portfolio demonstrating a strong understanding of UX design principles applied to marketing initiatives.
• Case studies showcasing the design process from problem identification, user research, ideation, prototyping, to final implementation and impact.
• Examples of marketing collateral, digital assets, or user interface designs that have directly contributed to measurable business outcomes (e.g., increased engagement, lead generation, conversion rates).
• Documentation of how user feedback and data insights were incorporated into the design and optimization of marketing solutions.
• Projects that highlight cross-functional collaboration and the ability to translate technical concepts into user-friendly experiences.

Process Documentation:

• Ability to document design processes, user journey maps, and workflow diagrams for marketing initiatives.
• Experience in creating and maintaining design systems or style guides to ensure brand consistency and efficient asset creation.
• Documentation of A/B test results and optimization strategies implemented based on design and marketing performance data.
• Clear articulation of how design decisions align with broader business objectives and operational efficiency goals.

📝 Enhancement Note: This section is tailored to emphasize how a UX Designer's portfolio and process documentation are directly relevant to operations roles, focusing on quantifiable results, efficiency, and strategic alignment.

💵 Compensation & Benefits

Salary Range: ₹10,00,000 - ₹18,00,000 per annum (This is an estimated range for a Senior Marketing Specialist with UX Design expertise in Mumbai, India, based on industry benchmarks for similar roles and experience levels. Actual compensation will vary based on qualifications, experience, and interview performance.)

Benefits:

• Comprehensive health insurance coverage.
• Paid time off (PTO) and holidays.
• Opportunities for professional development and continuous learning (courses, certifications, conferences).
• Hybrid work model promoting work-life balance.
• Access to cutting-edge technology and tools.
• Collaborative and inclusive work environment that values innovation and individual growth.
• Potential for performance-based bonuses and incentives.

Working Hours: Standard 40-hour work week, with flexibility often available to accommodate hybrid work arrangements and project deadlines. Occasional overtime may be required during peak periods or critical project phases.

📝 Enhancement Note: The salary range is estimated for the Mumbai, India location, considering the "Senior" title and the combined skillset. Benefits are generalized but highlight aspects appealing to operations professionals, such as learning opportunities and flexibility.

🎯 Team & Company Context

🏢 Company Culture

Industry: Digital Engineering, Artificial Intelligence, Cloud, Data Analytics, and Digital Transformation. Quantiphi operates at the forefront of technology, serving clients across various sectors by leveraging AI and advanced analytics to solve complex business problems. Company Size: Quantiphi is a rapidly growing company, likely employing between 500-1000+ professionals globally. This size indicates a dynamic environment with opportunities for significant impact and career progression, while still fostering a relatively close-knit culture. Founded: Quantiphi was founded in 2013. This relatively young age suggests a modern, agile, and innovation-driven organizational structure, which is highly conducive to a culture that embraces new technologies and approaches in marketing and operations.

Team Structure:

• The role likely sits within the Marketing department, but with extensive cross-functional interaction.
• Close collaboration is expected with Sales Operations, GTM Strategy, Product Marketing, Brand Management, and potentially AI/Data Science teams.
• Reporting likely to a Marketing Manager or Director, with dotted-line reporting or strong collaboration with GTM leads.
• The team encourages a culture of "happy, enthusiastic over-achievers," suggesting a high-performance, supportive, and results-oriented environment.

Methodology:

• Data-driven decision-making is a core aspect, applying analytics to marketing performance and user behavior.
• Emphasis on agile methodologies for campaign development and design iterations.
• A strong focus on innovation and leveraging AI/ML for enhanced marketing effectiveness.
• Collaborative problem-solving to address multifaceted business challenges.

Company Website: [Quantiphi Website URL - You would typically find this via the provided company URL or a quick search.]

📝 Enhancement Note: Company context is derived from the provided description and industry information about Quantiphi. The emphasis is on how this environment supports operations-focused roles requiring collaboration and data-driven approaches.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned at a mid-senior level ("Senior Marketing Specialist"). In operations terms, this implies a specialist who can independently manage projects, contribute strategically to GTM initiatives, and mentor junior team members. It's a critical juncture for developing specialized skills in marketing operations, GTM enablement, or even transitioning into a more dedicated operations role. Reporting Structure: The role likely reports into a Marketing leadership position, but with significant cross-functional engagement with GTM, Sales, and potentially Product teams. This structure provides broad exposure to business strategy and operational execution. Operations Impact: The UX Designer's contributions directly impact the effectiveness of GTM strategies by improving lead quality, conversion rates, and customer engagement through intuitive design and impactful messaging. This role bridges the gap between creative marketing and operational efficiency, ensuring that marketing efforts are not only aesthetically pleasing but also strategically aligned and measurable in driving revenue.

Growth Opportunities:

• Specialization: Deepen expertise in marketing operations, GTM technology stack management, or advanced UX for B2B SaaS.
• Leadership: Progress to a Marketing Manager, GTM Lead, or Operations Manager role, overseeing broader initiatives and teams.
• Skill Development: Gain proficiency in new marketing technologies, data analytics, AI applications in marketing, and advanced UX research techniques.
• Cross-functional Moves: Opportunities to move into dedicated Sales Operations, Revenue Operations, or Product Marketing roles, leveraging a strong understanding of GTM dynamics.

📝 Enhancement Note: This analysis interprets the "Senior Marketing Specialist (UX Designer)" role through the lens of operations career paths, highlighting how the skills and responsibilities align with growth opportunities in GTM and RevOps.

🌐 Work Environment

Office Type: Quantiphi operates with a hybrid model. This suggests a modern office space designed for collaboration, with hot-desking, meeting rooms, and common areas, complemented by remote work capabilities. Office Location(s): Mumbai, India. Specifically, the address mentions "Eureka," likely referring to a specific office building or campus in Mumbai. This location offers access to a vibrant business ecosystem.

Workspace Context:

• Collaborative Environment: The hybrid model necessitates a workspace that facilitates both focused individual work and team collaboration, whether in-person or virtually. Expect tools and spaces that support seamless communication and co-creation.
• Operations Tools & Technology: Access to standard office technology, design software, marketing automation tools, and collaboration platforms (e.g., Slack, Microsoft Teams).
• Team Interaction: Opportunities for regular team meetings, brainstorming sessions, and informal interactions, both in the office and through virtual channels, to foster a cohesive team spirit.

Work Schedule: The hybrid model offers flexibility in how and where work is performed, balancing in-office collaboration days with remote work. This allows for better management of personal time and focus periods, crucial for deep work in design and strategy.

📝 Enhancement Note: The work environment description is tailored to a hybrid model and a tech-focused company, emphasizing the operational aspects of collaboration and technology access.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: HR or recruiter call to assess basic qualifications, cultural fit, and interest in Quantiphi's mission.
• Hiring Manager Interview: Discussion with the hiring manager to delve deeper into experience, skills, and alignment with the role's responsibilities, focusing on marketing and UX design expertise.
• Portfolio Review & Design Challenge: A critical stage where candidates present their portfolio, discussing past projects, design process, and impact. This may be followed by a practical design challenge or case study related to marketing or UX problems relevant to Quantiphi's business.
• Cross-functional/Team Interview: Meeting with potential team members or stakeholders from Sales, GTM, or Product to assess collaboration skills and ability to integrate into the team.
• Final Interview: Potentially with a senior leader to discuss overall fit, strategic thinking, and long-term career aspirations within Quantiphi.

Portfolio Review Tips:

• Storytelling: Clearly articulate the problem, your role, your process, the solution, and the measurable impact of each project.
• Quantify Results: Whenever possible, use data and metrics to demonstrate the success of your designs (e.g., % increase in conversion, reduction in bounce rate, engagement uplift).
• Showcase Process: Highlight your UX research, wireframing, prototyping, and iteration stages. Explain your decision-making rationale.
• Tailor to Quantiphi: Emphasize projects that align with Quantiphi's focus on AI, digital engineering, and B2B technology solutions. Demonstrate an understanding of their target audience.
• Presentation Skills: Practice delivering your portfolio presentation concisely and engagingly, being prepared to answer in-depth questions.

Challenge Preparation:

• Understand Quantiphi's Business: Research their services, target markets, and recent news to contextualize any design challenge.
• Focus on User-Centricity: Apply UX principles rigorously, even within a marketing context. Think about the user journey, pain points, and desired outcomes.
• Demonstrate Problem-Solving: Show a structured approach to tackling the challenge, breaking it down into manageable steps.
• Communicate Clearly: Be prepared to articulate your thought process and proposed solutions effectively, justifying your design choices.

📝 Enhancement Note: This section provides actionable advice for candidates, focusing on how to present their UX and marketing skills effectively within an operations-oriented interview process.

🛠 Tools & Technology Stack

Primary Tools:

• Design Software: Figma, Sketch, Adobe XD, Adobe Creative Suite (Photoshop, Illustrator, InDesign).
• Prototyping Tools: InVision, Marvel, or built-in features of design software.
• User Research Tools: SurveyMonkey, Typeform, UserTesting.com, Lookback.

Analytics & Reporting:

• Web Analytics: Google Analytics, Adobe Analytics.
• Marketing Analytics: Platforms like HubSpot Analytics, Marketo Analytics, or data visualization tools (e.g., Tableau, Power BI) if integrated with marketing data.
• CRM: Salesforce, HubSpot CRM (for understanding user data and campaign impact).

CRM & Automation:

• Marketing Automation: HubSpot, Marketo, Pardot (understanding their UX and user flows is beneficial).
• Collaboration Tools: Slack, Microsoft Teams, Asana, Jira.
• Project Management: Asana, Trello, Monday.com.

📝 Enhancement Note: This list assumes a standard toolset for a Senior Marketing Specialist with UX responsibilities, with an emphasis on tools relevant to GTM and marketing operations.

👥 Team Culture & Values

Operations Values:

• Innovation: A drive to explore new technologies (like AI) and design approaches to solve business problems and enhance marketing effectiveness.
• Collaboration: A strong emphasis on working together across teams (Marketing, Sales, Product, Engineering) to achieve shared GTM goals.
• Integrity: Upholding ethical standards in design, marketing practices, and data handling.
• Learning & Growth: A commitment to continuous professional development, staying updated with industry trends, and sharing knowledge.
• Diversity: Valuing diverse perspectives and backgrounds to foster creativity and inclusivity in design and marketing efforts.

Collaboration Style:

• Cross-functional Integration: Proactive engagement with various departments to understand their needs and align marketing and design efforts with broader business objectives.
• Feedback-Driven: Openness to receiving and providing constructive feedback to improve designs and campaign strategies.
• Agile & Iterative: Working in iterative cycles, incorporating feedback and data to refine marketing materials and user experiences.
• Knowledge Sharing: Actively participating in team discussions, workshops, and sharing best practices in UX design and marketing.

📝 Enhancement Note: These values are directly extracted from the company description and are interpreted through an operations lens, focusing on how they influence daily work and decision-making.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creative Vision with Business Objectives: Ensuring that UX/design choices effectively serve Quantiphi's GTM strategy and revenue goals, rather than just aesthetic preferences.
• Adapting to Rapid Technological Advancements: Staying current with evolving AI technologies and their application in marketing and user experience design.
• Managing Stakeholder Expectations: Effectively communicating design rationale and managing feedback from diverse stakeholders with varying technical and business perspectives.
• Measuring ROI of UX in Marketing: Quantifying the direct impact of UX design improvements on marketing campaign performance and overall business outcomes.

Learning & Development Opportunities:

• Advanced UX Certifications: Pursuing specialized certifications in areas like UX research, interaction design, or service design.
• AI in Marketing Courses: Gaining deeper knowledge of how AI can be integrated into marketing strategies and customer journeys.
• GTM Strategy Workshops: Participating in internal or external training focused on Go-To-Market planning and execution.
• Leadership Development Programs: Opportunities to enhance project management, team leadership, and strategic planning skills for future growth.

📝 Enhancement Note: Challenges and growth opportunities are framed to align with the demands of a senior role in a fast-paced tech company, emphasizing continuous learning and strategic impact.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you used UX design principles to significantly improve a marketing campaign's performance. What was the problem, your approach, and the quantifiable result?" (Focus on showing your process, data-driven decisions, and impact.)
• "How would you approach designing a user journey for a new AI-powered analytics solution for potential clients? What key touchpoints would you consider and why?" (Demonstrate strategic thinking and user empathy.)
• "Quantiphi values innovation and collaboration. How have you embodied these values in your previous marketing or design roles, especially in a hybrid work environment?" (Connect your experience to company culture and operational effectiveness.)

Company & Culture Questions:

• "What excites you about Quantiphi's work in AI and digital engineering, and how do you see your UX design skills contributing to our mission?" (Show genuine interest and research.)
• "How do you stay updated on the latest trends in UX design, marketing technology, and AI?" (Highlight your commitment to continuous learning.)
• "Describe your experience working with sales or GTM teams. How do you ensure marketing materials effectively support their objectives?" (Emphasize cross-functional collaboration and business alignment.)

Portfolio Presentation Strategy:

• Structure: Organize your portfolio thematically or chronologically, focusing on 3-5 key projects that best represent your skills and impact.
• Narrative: For each project, clearly explain the business context, the user problem, your design process, your specific contributions, the tools used, and the measurable outcomes.
• Quantification: Be ready to discuss metrics and ROI. If exact numbers aren't available, discuss the intended impact and how success would have been measured.
• Q&A Readiness: Anticipate questions about your decision-making, challenges faced, and how you'd apply your experience to Quantiphi's specific needs.

📝 Enhancement Note: Interview preparation advice is specifically crafted for a UX designer applying to a role with strong marketing and operational implications within a tech company.

📌 Application Steps

To apply for this operations-adjacent marketing position:

• Submit your application and resume through the Quantiphi careers portal.
• Portfolio Preparation: Curate your portfolio to highlight projects that demonstrate UX design impact on marketing goals and user engagement. Prioritize case studies with quantifiable results and a clear explanation of your design process.
• Resume Optimization: Tailor your resume to emphasize keywords related to UX design, marketing strategy, GTM enablement, collaboration, and data-driven decision-making. Clearly list relevant tools and technologies.
• Company Research: Thoroughly research Quantiphi's services, mission, values, and recent projects. Understand their position in the digital engineering and AI market.
• Interview Practice: Practice articulating your experience using the STAR method (Situation, Task, Action, Result), especially for questions related to problem-solving, collaboration, and driving business impact through design. Prepare to walk through your portfolio confidently.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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