Marketing Campaign Web Designer

📍 Job Overview

Job Title: Marketing Campaign Web Designer

Company: Veeam Software

Location: San Jose, Costa Rica

Job Type: Full-time

Category: Marketing Operations / Creative Design

Date Posted: March 13, 2026

Experience Level: 5+ Years

Remote Status: Hybrid (On-site in San Jose, Costa Rica required)

🚀 Role Summary

• Design and execute visually compelling digital assets for global marketing campaigns, integrating modern design principles with AI-powered creative technologies.

• Develop engaging web pages, social media graphics, email templates, and multimedia content to enhance Veeam's brand presence and campaign effectiveness.

• Collaborate cross-functionally with design and marketing teams to translate campaign objectives into impactful visual experiences that drive engagement and brand consistency.

• Utilize proficiency in industry-standard design tools like Figma and leverage cutting-edge AI tools to optimize creative workflows and output.

📝 Enhancement Note: While the job title is "Marketing Campaign Web Designer," the responsibilities and required skills (collaboration with marketing teams, campaign asset creation, digital marketing design principles) indicate a strong connection to Marketing Operations and GTM enablement. The emphasis on AI tools and efficiency suggests a forward-thinking approach to creative asset production within a marketing context. The role is not fully remote, requiring presence in San Jose, Costa Rica.

📈 Primary Responsibilities

• Conceptualize and design high-impact web pages, landing pages, and digital assets for global marketing campaigns, ensuring alignment with strategic objectives and brand guidelines.

• Create a wide range of marketing collateral, including social media graphics, email marketing templates, banner ads, and animated elements, optimized for various digital platforms.

• Collaborate closely with marketing managers, content creators, and other designers to understand campaign goals and translate them into effective visual narratives.

• Develop and maintain a library of reusable design templates and assets to streamline campaign production, improve efficiency, and ensure brand consistency across all marketing touchpoints.

• Integrate and experiment with AI-powered creative tools and generative technologies to enhance design quality, explore new creative avenues, and accelerate asset creation workflows.

• Present design concepts, rationale, and final deliverables to stakeholders, clearly articulating design decisions and their alignment with campaign goals.

• Manage multiple design projects simultaneously from initiation to completion, adhering to project timelines, quality standards, and budget constraints.

• Stay current with emerging design trends, digital marketing best practices, and advancements in AI creative technologies to continuously improve design output and team innovation.

📝 Enhancement Note: The responsibilities highlight a need for both creative design skills and an understanding of marketing campaign objectives. The emphasis on AI tools and reusable assets points towards an operations-minded designer focused on efficiency and scalability within marketing initiatives.

🎓 Skills & Qualifications

Education: Formal education in Graphic Design, Web Design, Digital Media, or a related creative field is preferred but not strictly required if equivalent professional experience and a strong portfolio are demonstrated.

Experience: Minimum of 5 years of professional experience in web design, digital design, graphic design for marketing, or a closely related creative role.

Required Skills:

• Portfolio: A robust and diverse portfolio showcasing successful digital marketing campaigns, web design projects, and campaign asset creation is mandatory.

• Design Software Proficiency: Expert-level proficiency in Figma and other contemporary digital design and prototyping tools (e.g., Adobe Creative Suite).

• AI Creative Tools: Proven experience and practical knowledge of utilizing AI-powered creative tools for image generation, design assistance, content augmentation, or workflow automation.

• Digital Marketing Design: Strong understanding of digital marketing design principles, including user experience (UX) best practices for web and mobile, conversion rate optimization (CRO) considerations, and visual hierarchy.

• Brand Management: Demonstrated ability to maintain strict brand consistency and visual identity across all design outputs for global campaigns.

• Communication: Excellent verbal and written communication skills, with the ability to articulate complex design concepts and rationale to technical and non-technical stakeholders.

• Project Management: Experience with project management methodologies, such as Agile or Scrum, and proficiency with project management tools (e.g., Asana, Trello, Jira) for tracking and managing design tasks.

• Technical Aptitude: Basic understanding of web technologies, including HTML and CSS, to ensure designs are feasible and optimized for web implementation.

Preferred Skills:

• Animation & Multimedia: Proficiency with animation software like After Effects or similar tools for creating dynamic visual content and motion graphics.

• Email Design: Experience specifically designing and building effective email marketing campaigns and templates.

• AI Generation Platforms: Familiarity with advanced AI-based image or video generation platforms beyond standard design tool integrations.

• Global Collaboration: Experience working with international marketing teams or creative agencies, understanding diverse market needs and cultural nuances.

📝 Enhancement Note: The requirement for 5+ years of experience and a strong portfolio suggests this role is for a mid-to-senior level designer. The emphasis on AI tools and project management indicates a need for a designer who is not only creative but also process-oriented and efficient, aligning with operations goals.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Campaign Case Studies: Detailed case studies showcasing the end-to-end design process for specific marketing campaigns, highlighting the creative strategy, design execution, and measurable outcomes.

• Web & Landing Page Designs: Examples of responsive web pages and landing pages designed for marketing initiatives, demonstrating user-centric design principles and conversion focus.

• Asset Variety: Showcase a range of digital assets, including social media graphics, email templates, banner ads, and potentially short animations or multimedia elements.

• AI Integration Examples: Include specific examples within your portfolio that demonstrate how AI tools were used to enhance design quality, efficiency, or creativity. This could be in asset generation, workflow optimization, or ideation.

• Brand Consistency: Portfolios should clearly illustrate the ability to apply and maintain brand guidelines consistently across diverse campaign assets and channels.

• Process Documentation: Where possible, include visual representations or descriptions of your design process, workflow optimization techniques, and how you collaborate with stakeholders.

Process Documentation:

• Demonstrate an ability to document and standardize design workflows, particularly those involving AI tools and reusable asset creation, for efficient team adoption.

• Showcase an understanding of how design processes integrate with marketing campaign timelines and project management systems.

• Provide examples of how design feedback is incorporated and how iterative design processes lead to improved campaign performance.

📝 Enhancement Note: For a role involving marketing campaign design and AI integration, a portfolio needs to go beyond visual aesthetics. It must demonstrate a structured approach to design, an understanding of marketing goals, and practical application of new technologies for efficiency.

💵 Compensation & Benefits

Salary Range: For San Jose, Costa Rica, based on 5+ years of experience in a specialized design role with AI tool proficiency, a competitive annual salary range is estimated between $30,000 - $45,000 USD. This estimate is derived from market data for comparable roles in Costa Rica, considering the value of specialized skills in digital design, AI integration, and marketing campaign support.

Benefits:

• Time Off: Two weeks of paid vacation, 12 statutory holidays, plus 4 additional global VeeaMe Days for self-care.

• Volunteerism: 24 paid volunteer hours annually through Veeam Cares.

• Parental Leave: Generous paid parental leave (8 days for fathers, 122 days for birthing parents, 92 days for adoptive parents).

• Health & Wellness: Comprehensive medical, dental, and vision coverage fully funded through INS Premium for employees and dependents.

• Mental Health: Access to mental health support, therapy sessions, and virtual care via the Employee Assistance Program.

• Retirement: Contributions to Costa Rica’s statutory retirement and social security programs.

• Insurance: Life insurance equivalent to 24x monthly salary, plus disability and funeral coverage.

• Daily Subsidy: Cafeteria subsidy provided daily.

• Family Support: Fertility, adoption, and surrogacy support programs.

• Professional Development: Opportunities for continuous learning through LinkedIn Learning and O’Reilly, mentoring programs, workshops, and annual Global Day of Learning events.

Working Hours: Standard full-time working hours, typically 40 hours per week, with potential for flexibility depending on project needs and team collaboration schedules.

📝 Enhancement Note: Salary is an estimation for San Jose, Costa Rica, as not provided. The benefits package is comprehensive and generous, reflecting Veeam's commitment to employee well-being and development.

🎯 Team & Company Context

🏢 Company Culture

Industry: Software (specifically Data Resilience and AI Trust)

Company Size: Veeam Software is a significant player in the tech industry, stated to protect over 550,000 customers worldwide, indicating a large, established, and growing global organization.

Founded: Founded in 2006, Veeam has a history of innovation and market leadership.

Team Structure:

• The role is within the "Web Design Studio team," suggesting a dedicated internal creative function.

• This team likely collaborates closely with global marketing departments, campaign managers, and potentially product marketing teams.

Methodology:

• Veeam emphasizes being the "Data and AI Trust Company," suggesting a culture that values data integrity, security, and responsible AI implementation.

• The company promotes a "fearlessly forward" approach, indicating a culture of innovation, growth, and taking initiative.

• The role requires collaboration and communication, pointing to a team-oriented environment that values clear articulation of ideas and project management.

• The explicit mention of AI-powered creative technologies points to an openness to adopting and integrating new tools and methodologies.

Company Website: https://www.veeam.com/

📝 Enhancement Note: Veeam's positioning as a "Data and AI Trust Company" implies a professional, secure, and forward-thinking environment. The "fearlessly forward" slogan suggests a culture that embraces challenges and innovation. The Web Design Studio team is likely central to translating marketing strategies into compelling visual content.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a mid-to-senior level Web Designer, requiring 5+ years of experience. It sits within the creative and marketing functions, contributing directly to go-to-market initiatives by producing essential campaign assets. While not a traditional "operations" role (like RevOps or SalesOps), it's critical for Marketing Operations by ensuring efficient and high-quality creative output.

Reporting Structure: The designer will report to a lead within the Web Design Studio team, likely a Design Manager or Creative Director, and will collaborate closely with marketing stakeholders.

Operations Impact: The designer's work directly impacts the effectiveness of global marketing campaigns. High-quality, on-brand, and engaging digital assets are crucial for lead generation, brand awareness, and customer engagement. By developing reusable templates and leveraging AI for efficiency, the designer contributes to streamlined marketing operations and faster campaign execution.

Growth Opportunities:

• Specialization: Opportunity to deepen expertise in AI-powered design tools, advanced animation, or specific areas of digital marketing design.

• Leadership: Potential to move into a Senior Designer role, leading design initiatives, mentoring junior designers, or managing specific campaign design streams.

• Cross-Functional Exposure: Gain valuable experience working across diverse marketing functions and understanding the strategic impact of design on GTM success.

• Skill Development: Access to extensive learning resources like LinkedIn Learning and O'Reilly allows for continuous skill enhancement in design, technology, and marketing trends.

📝 Enhancement Note: This role offers growth within a creative track, with opportunities to influence marketing effectiveness through design innovation, particularly with emerging AI technologies. It's a crucial support function for Marketing Operations.

🌐 Work Environment

Office Type: The role is based in San Jose, Costa Rica, and while the job description mentions "Remote OK" in some metadata, the explicit note states: "The position is based in San Jose, Costa Rica. If the applicant is permanently located outside of Costa Rica, Veeam reserves the right to decline the application." This implies a hybrid or on-site requirement in their San Jose office. The presence of a "daily cafeteria subsidy" also points to an on-site component.

Office Location(s): San Jose, Costa Rica. Specific office details would need to be confirmed but are expected to be modern and equipped for creative work.

Workspace Context:

• Expect a collaborative environment within the Web Design Studio, working alongside fellow designers.

• Access to necessary design hardware, software, and potentially AI-powered creative tools will be provided.

• The workspace will facilitate close collaboration with marketing teams, requiring effective communication and participation in meetings, both in-person and virtually.

• The company culture emphasizes innovation and professional development, suggesting a dynamic and supportive workspace.

Work Schedule: Standard 40-hour work week, likely with some flexibility to accommodate project deadlines and global team collaborations, but with an expectation of consistent presence in the San Jose office.

📝 Enhancement Note: The "Remote OK" metadata seems contradictory to the explicit statement about the San Jose, Costa Rica location requirement. It's crucial for candidates to understand this is likely an on-site or hybrid role in San Jose.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: HR or recruiter will review applications and portfolios for basic qualifications and alignment with role requirements.

• Technical/Portfolio Review: Candidates will likely present their portfolio to a hiring manager or senior designer, discussing past projects, design process, and experience with AI tools. Be prepared to elaborate on specific campaign examples and design decisions.

• Design Challenge: A practical design exercise or case study may be assigned to assess real-time design skills, problem-solving abilities, and approach to campaign asset creation.

• Team/Stakeholder Interviews: Interviews with key marketing team members or cross-functional partners to assess collaboration style, communication skills, and understanding of marketing objectives.

• Final Interview: Potentially with a higher-level manager or department head for final evaluation.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest, most relevant projects that showcase your skills in web design, campaign asset creation, and AI tool integration.

• Tell a Story: For each project, clearly articulate the brief, your role, the design process, the challenges faced, the solutions implemented (especially AI usage), and the results achieved (metrics if available).

• Highlight AI Usage: Explicitly detail how you used AI tools, what benefits they provided (e.g., faster iteration, novel concepts, enhanced visuals), and how you ensured quality and brand alignment.

• Demonstrate Versatility: Show a range of assets (web pages, social, email) and design styles, while maintaining a consistent brand voice.

• Prepare for Questions: Anticipate questions about your design choices, your workflow, how you handle feedback, and your understanding of Veeam's brand and target audience.

Challenge Preparation:

• Understand the Brief: If given a design challenge, thoroughly read and understand the objectives, target audience, and constraints.

• Focus on Process: Demonstrate your thought process, not just the final output. How do you approach the problem? What tools or techniques would you consider?

• AI Integration: Think about how AI could be leveraged to efficiently solve the challenge, even if it's just part of the solution.

• Time Management: Practice completing design tasks within a set timeframe.

• Presentation: Be ready to present your solution clearly and concisely, explaining your rationale.

📝 Enhancement Note: Candidates should prepare to demonstrate not only their design prowess but also their strategic thinking, ability to incorporate new technologies like AI, and collaborative spirit within a marketing context.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: The core digital design and prototyping tool. Expertise in its features for collaboration, component libraries, and responsive design is essential.

• Adobe Creative Suite: Likely includes Photoshop, Illustrator, and potentially

InDesign for various graphic design tasks.

• AI-Powered Creative Tools: This is a key area. Candidates should be familiar with tools for:

  • Image Generation: e.g., Midjourney, DALL-E, Stable Diffusion (for conceptualization, asset creation).
  • Design Assistance/Automation: Tools that help with layout, color palettes, or repetitive design tasks.
  • Generative Video/Animation: Tools that can assist in creating motion graphics or short video assets.

• Animation Software:

  • Adobe After Effects: For creating motion graphics, animations, and visual effects.

• Project Management Tools:

  • Asana, Trello, Jira: For task management, project tracking, and team collaboration.

• Web Technologies:

  • HTML & CSS: Basic understanding for ensuring designs are web-ready and for potential minor edits or collaboration with developers.

Analytics & Reporting: While not directly responsible for analysis, an understanding of how design impacts metrics will be beneficial. Familiarity with web analytics principles (e.g., how design affects bounce rates, conversion rates) is a plus.

CRM & Automation: No direct CRM/automation responsibilities are listed, but understanding how campaign assets are deployed through marketing automation platforms (e.g., Marketo, HubSpot) would be advantageous.

📝 Enhancement Note: The explicit mention of Figma, AI-powered tools, and After Effects highlights the technical requirements. A candidate's proficiency and innovative use of these tools will be a significant factor.

👥 Team Culture & Values

Operations Values:

• Data & AI Trust: A commitment to accuracy, security, and ethical use of data and AI in all creative outputs.

• Innovation & Forward-Thinking: Embracing new technologies like AI and driving continuous improvement in design processes and creative output.

• Collaboration & Communication: Openness to feedback, clear articulation of ideas, and working effectively across teams to achieve common goals.

• Efficiency & Scalability: Developing reusable assets and leveraging tools to streamline workflows and support global marketing efforts effectively.

• Brand Excellence: Maintaining a high standard of visual quality and brand consistency in all creative work.

Collaboration Style:

• Cross-functional Integration: Expect to work closely with marketing managers, campaign specialists, and potentially other GTM teams.

• Feedback Loop: A culture that encourages constructive feedback on designs to achieve the best possible campaign performance.

• Knowledge Sharing: Potential for sharing best practices, new tool discoveries (especially AI), and design techniques within the Web Design Studio and broader marketing teams.

📝 Enhancement Note: The company's values, particularly around "Data and AI Trust" and "fearlessly forward," should guide how candidates present themselves and their work, emphasizing responsibility, innovation, and a proactive approach.

⚡ Challenges & Growth Opportunities

Challenges:

• Pace of AI Development: Keeping up with the rapid evolution of AI design tools and effectively integrating them into workflows without compromising quality or brand integrity.

• Balancing Creativity with Efficiency: Delivering high-quality, innovative designs within tight marketing campaign timelines and leveraging AI to achieve this balance.

• Global Campaign Adaptation: Designing assets that resonate across diverse global markets while maintaining a unified brand message.

• Stakeholder Alignment: Effectively communicating design rationale and managing expectations with a variety of stakeholders who may have different creative visions or technical understanding.

Learning & Development Opportunities:

• AI Tool Mastery: Becoming an expert in cutting-edge AI creative technologies and influencing their strategic adoption within Veeam's marketing operations.

• Advanced Design Skills: Opportunities to develop advanced animation, motion graphics, or specialized web design skills.

• Marketing Strategy Insight: Deepening understanding of marketing campaign strategy, GTM execution, and the direct impact of design on business outcomes.

• Leadership Potential: Ascending to senior design roles, leading projects, or contributing to the strategic direction of the Web Design Studio.

• Professional Certifications: Access to learning platforms that can support professional development and potentially lead to certifications.

📝 Enhancement Note: This role offers a unique opportunity to be at the forefront of integrating AI into marketing design, presenting both challenges and significant growth potential for ambitious designers.

💡 Interview Preparation

Strategy Questions:

• "How would you approach designing a landing page for a new product launch targeting IT professionals, considering our brand guidelines and the need for lead generation?" (Focus on process, target audience, conversion elements, and potential AI assistance).

• "Describe a time you used AI tools to significantly improve a design project's outcome or efficiency. What were the challenges and benefits?" (Be specific about the tool, the problem, your solution, and measurable results).

• "How do you ensure brand consistency across multiple digital channels, especially when working with global campaigns?" (Discuss template usage, style guides, and collaboration).

Company & Culture Questions:

• "What do you know about Veeam's position as a 'Data and AI Trust Company,' and how would that influence your design approach?" (Show you've researched their mission and values).

• "How do you handle constructive criticism or conflicting feedback from stakeholders on your designs?" (Focus on collaboration, problem-solving, and finding the best solution).

Portfolio Presentation Strategy:

• Start with Impact: Begin with your most impressive and relevant campaign project.

• Structure Your Narrative: For each project, clearly outline the objective, your role, the problem, your solution (highlighting AI use), and the results. Use a STAR method (Situation, Task, Action, Result).

• Show, Don't Just Tell: Walk through the design process, showing wireframes, mockups, and final assets.

• Quantify Results: If possible, include metrics like conversion rates, engagement increases, or efficiency gains attributed to your designs.

• Emphasize AI Value: Clearly articulate how and why you used AI tools. Was it for ideation, asset generation, optimization, or workflow acceleration? What was the tangible benefit?

• Be Prepared for Technical Questions: Be ready to discuss your Figma workflow, animation techniques, or basic HTML/CSS knowledge.

📝 Enhancement Note: Interview preparation should focus on demonstrating practical skills, strategic thinking, adaptability to new technologies (especially AI), and strong collaborative abilities within a marketing operations context.

📌 Application Steps

To apply for this Marketing Campaign Web Designer position:

• Submit Application: Navigate to the Veeam Software careers portal and submit your application through their ATS.

• Curate Your Portfolio: Select 3-5 of your most impactful and relevant projects that showcase your digital marketing campaign design expertise, web design skills, and practical experience with AI-powered creative tools. Ensure your portfolio clearly demonstrates your ability to maintain brand consistency and drive engagement.

• Tailor Your Resume: Highlight your 5+ years of experience, proficiency in Figma and AI creative tools, and any experience with project management methodologies like Agile or Scrum. Quantify achievements where possible, especially those related to campaign success or efficiency improvements.

• Prepare for Portfolio Presentation: Practice articulating your design process, project rationale, and the specific contributions of AI tools for each selected project. Be ready to discuss how your work aligns with marketing objectives and brand guidelines.

• Research Veeam: Familiarize yourself with Veeam's products, target audience (IT professionals), brand identity, and their positioning as a "Data and AI Trust Company." Understand their "fearlessly forward" culture.

⚠️ Important Notice: This enhanced job description provides insights based on industry standards and available information. Candidates should verify all details, especially regarding remote work policies and specific interview processes, directly with Veeam Software during the application and interview stages. The role requires presence in San Jose, Costa Rica.