Senior Marketing Designer (Part time, contract)

📍 Job Overview

Job Title: Senior Marketing Designer (Part-time, Contract)

Company: Bankjoy

Location: Canada (Remote)

Job Type: CONTRACTOR

Category: Marketing Operations / Creative Operations

Date Posted: May 07, 2026

Experience Level: 6+ Years

Remote Status: Fully Remote

🚀 Role Summary

• Own the end-to-end visual execution of Bankjoy's brand across all marketing channels, ensuring a cohesive and compelling brand narrative.

• Develop high-quality creative assets for digital and print marketing collateral, including presentations, one-pagers, social media graphics, and digital ads.

• Collaborate closely with the Senior Product Marketing Manager and broader marketing team to translate product stories and business objectives into impactful visual designs.

• Maintain and evolve brand identity guidelines, ensuring consistency and a strong visual presence across all company touchpoints.

• Support product launches, trade shows, and client events with visually engaging design solutions that enhance brand recognition and engagement.

📝 Enhancement Note: While the role is "Marketing Designer," its focus on brand execution, collaboration with product marketing, and creation of sales enablement materials positions it within the broader GTM Operations and Marketing Operations spectrum, emphasizing the need for strong process adherence and visual storytelling for business objectives.

📈 Primary Responsibilities

• Brand & Marketing Design:

  • Design and produce marketing collateral for digital and print channels, including presentation decks, one-pagers, brochures, email templates, social media assets, digital ads, and landing page visuals.
  • Maintain and evolve Bankjoy's brand identity by creating and enforcing visual consistency across all marketing touchpoints.
  • Develop and manage a library of reusable design templates to empower the marketing team for independent content creation.

• Product Marketing Support:

  • Collaborate with Product Marketing to design compelling visual narratives for product launches, feature announcements, and sales enablement materials.
  • Create visually engaging pitch decks, client presentations, and RFP response materials that articulate value propositions effectively.
  • Design assets for webinars, virtual events, and thought leadership content to enhance reach and engagement.

• Event & Conference Design:

  • Produce event-specific creative assets for trade shows and the annual client conference (Elevate), including booth graphics, signage, banners, and swag concepts.
  • Ensure all event materials are on-brand, delivered on time, and contribute to a positive event experience.

• Digital & Social Media Design:

  • Design social media graphics, LinkedIn content, and digital advertising assets to support marketing campaigns and brand awareness initiatives.

  • Support website visual updates and landing page design in collaboration with the marketing team to optimize user experience and conversion.

📝 Enhancement Note: The responsibilities indicate a need for proactive project management and a strong understanding of how design directly supports sales enablement and product marketing objectives, aligning with GTM operations principles.

🎓 Skills & Qualifications

Education: Not explicitly specified, but a Bachelor's degree in Graphic Design, Visual Communications, or a related field is typically expected for a Senior role.

Experience: 6+ years of marketing design experience, with a strong emphasis on B2B SaaS, fintech, or financial services industries.

Required Skills:

• Expert-level proficiency in Figma and the Adobe Creative Suite (Illustrator, InDesign, Photoshop).

• Strong portfolio demonstrating a wide range of capabilities across brand design, digital design, and print design.

• Proven experience working directly with marketing and product marketing teams in a fast-paced startup or growth-stage company environment.

• Demonstrated ability to manage multiple projects simultaneously, meet deadlines, and operate independently with minimal oversight.

• Excellent communication skills, including the ability to provide and receive constructive feedback and proactively identify and flag project blockers.

Preferred Skills:

• Experience designing for credit union, community banking, or broader financial services brands.

• Proficiency in motion graphics or video editing capabilities.

• Experience with Webflow, HubSpot, or similar marketing automation and website platforms.

• Familiarity with designing for trade show and conference environments.

📝 Enhancement Note: The emphasis on specific tools like Figma and Adobe Creative Suite, coupled with experience in B2B SaaS/Fintech, points to a need for candidates who can quickly integrate into a tech-driven marketing operations workflow.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing a minimum of 6 years of marketing design work, with a clear emphasis on B2B SaaS, fintech, or financial services.

• Demonstrations of brand identity development and consistent application across various marketing collateral.

• Examples of digital design for online channels (social media, digital ads, landing pages) and print design for physical collateral (brochures, event materials).

• Case studies or examples that highlight the impact of design on marketing objectives, such as increased engagement, lead generation, or brand perception.

Process Documentation:

• Ability to contribute to and utilize a library of reusable design templates to ensure workflow efficiency and brand consistency.

• Experience in collaborating with marketing teams to refine and execute visual narratives for product launches and sales enablement materials.

• Examples of how design processes were adapted to meet the demands of fast-paced project timelines and independent work environments.

📝 Enhancement Note: A strong portfolio is paramount for this role, serving as the primary validation of design skills and process adherence. Candidates should be prepared to articulate their design process and the business impact of their work.

💵 Compensation & Benefits

Salary Range: As a part-time contractor (approx. 20 hours/week), compensation will be project-based or hourly. Based on industry standards for a Senior Marketing Designer with 6+ years of experience in Canada, an estimated hourly rate could range from CAD $50 to $80+, depending on experience, specific skill set, and negotiation.

Benefits: As a contractor, this role is not eligible for Bankjoy's employee benefits. This includes health/dental/vision coverage, PTO, parental leave, retirement matching, holidays, stock options, or other full-time employee benefits. Standard benefits language mentioned in the job description applies only to eligible full-time employees.

Working Hours: Approximately 20 hours per week on average. Flexibility is provided, with the ability to scale hours during high-demand periods (product launches, campaigns, events). Occasional collaboration calls are expected during core hours (11 am–4 pm EST).

📝 Enhancement Note: This is a contract role, so candidates should not expect employee benefits. Compensation should be negotiated based on the estimated hourly range and the scope of work. The flexibility in hours is a key benefit for contractors seeking to manage their workload.

🎯 Team & Company Context

🏢 Company Culture

Industry: FinTech (Financial Technology). Bankjoy operates in the competitive digital banking space, aiming to modernize technology infrastructure for community banks and credit unions.

Company Size: Bankjoy is a Y Combinator and Bessemer Venture Partner backed startup, indicating a growth-stage company with a dynamic and fast-paced environment.

Founded: Bankjoy was founded to revolutionize banking tech infrastructure, implying a mission-driven culture focused on innovation and digital transformation in the financial sector.

Team Structure:

• The Senior Marketing Designer will work closely with the Senior Product Marketing Manager.

• Collaboration will extend to the broader marketing team.

• The role requires independence but also necessitates strong cross-functional communication with product marketing and potentially product development teams.

Methodology:

• Data-Driven Design: While not explicitly stated for design, the FinTech industry and startup environment suggest an emphasis on data to inform creative decisions and measure impact.

• Agile Workflow: The fast-paced nature of a startup and the part-time contract role imply an agile approach to project management and design execution.

• Brand Consistency: A core methodology will be maintaining and evolving a strong, consistent brand identity across all marketing efforts.

Company Website: https://bankjoy.com

📝 Enhancement Note: The company's FinTech focus and startup culture suggest a need for adaptable and proactive designers who can contribute to a rapidly evolving brand and product landscape.

📈 Career & Growth Analysis

Operations Career Level: This is a Senior-level individual contributor role focused on specialized design skills within the marketing function. It offers a unique opportunity for a contract designer to gain significant experience in the FinTech B2B SaaS space.

Reporting Structure: The role reports to the Senior Product Marketing Manager, providing direct exposure to product marketing strategy and campaign execution.

Operations Impact: The Senior Marketing Designer's work directly impacts brand perception, marketing campaign effectiveness, sales enablement, and customer engagement. High-quality design is crucial for establishing credibility in the competitive FinTech market.

Growth Opportunities:

• Skill Specialization: Opportunity to deepen expertise in FinTech marketing design, B2B SaaS visual storytelling, and digital/event collateral creation.

• Portfolio Expansion: Building a robust portfolio with impactful projects for a well-funded startup like Bankjoy can enhance future career prospects significantly.

• Industry Exposure: Gaining experience in the rapidly growing FinTech sector, particularly with a company backed by reputable investors like Y Combinator and Bessemer Venture Partners.

• Flexible Work Model: Developing strong self-management and remote collaboration skills, which are increasingly valuable in the modern workforce.

📝 Enhancement Note: While a contract role, the "Senior" title and the scope of responsibilities offer significant opportunities for professional development and portfolio enhancement, particularly for designers looking to specialize in B2B SaaS or FinTech.

🌐 Work Environment

Office Type: Fully Remote. This role is a "TELECOMMUTE" position with the primary location requirement being Canada.

Office Location(s): Remote within Canada. Occasional collaboration calls are expected during core EST business hours (11 am–4 pm EST).

Workspace Context:

• Independent Work Environment: The role is designed for self-starters who can manage their time and tasks effectively in a remote setting.

• Digital Collaboration Tools: Expect to use digital tools for communication, project management, and design collaboration.

• Cross-functional Interaction: While remote, there will be regular interaction with the Senior Product Marketing Manager and other marketing team members.

Work Schedule: Approximately 20 hours per week on average. This offers significant flexibility, allowing the designer to structure their work around personal commitments, with the understanding that hours may need to increase during peak periods.

📝 Enhancement Note: The fully remote nature and flexible part-time hours are key features of this role, appealing to experienced designers seeking autonomy and work-life balance.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Likely a review of your resume and portfolio to assess relevant experience and design capabilities.

• Portfolio Presentation/Discussion: A dedicated session to walk through your portfolio, discussing specific projects, your design process, and how you approach creative challenges. Be prepared to articulate the "why" behind your design decisions and their impact.

• Skills Assessment: Potential for a small design exercise or discussion about how you would approach specific Bankjoy marketing needs.

• Team/Manager Interview: A conversation with the Senior Product Marketing Manager and potentially other marketing team members to assess cultural fit, communication style, and collaboration capabilities.

Portfolio Review Tips:

• Curate Strategically: Select projects that best showcase your experience in B2B SaaS, fintech, marketing collateral, brand identity, and digital/print design. Prioritize quality over quantity.

• Highlight Impact: For each project, clearly articulate the challenge, your role, your design process, and the measurable results or business impact achieved. Use data where possible to demonstrate ROI.

• Demonstrate Tool Proficiency: Ensure your portfolio clearly demonstrates your expertise in Figma and Adobe Creative Suite.

• Tailor to Bankjoy: If possible, include a piece that shows your understanding of Bankjoy's brand or the fintech space. Explain your thought process.

• Organization is Key: Ensure your portfolio is well-organized, easy to navigate, and visually appealing.

Challenge Preparation:

• Understand Bankjoy's Brand: Research Bankjoy's current marketing materials, website, and social media presence. Identify strengths and potential areas for visual enhancement.

• FinTech Design Trends: Be aware of current design trends and best practices in the FinTech and B2B SaaS industries.

• Process Explanation: Be ready to clearly explain your design process, from brief to final asset, and how you manage feedback and revisions.

• Remote Collaboration: Prepare to discuss how you effectively collaborate and communicate in a remote team environment.

📝 Enhancement Note: The interview process will heavily rely on the portfolio review. Candidates should prepare to discuss their design philosophy, problem-solving skills, and how their work directly contributes to business objectives within a marketing operations context.

🛠 Tools & Technology Stack

Primary Design Tools:

• Figma: Expert-level proficiency is a must. This will be the primary tool for collaborative design, prototyping, and asset creation.

• Adobe Creative Suite:

  • Adobe Illustrator: For vector graphics, logos, and illustrations.
  • Adobe InDesign: For layout and print design of brochures, one-pagers, and presentation decks.
  • Adobe Photoshop: For image editing and digital asset creation.

Marketing & Web Platforms (Preferred):

• Webflow: Experience with this visual development platform for website design is a plus.

• HubSpot: Familiarity with this marketing automation platform, particularly its design capabilities or integration with design assets, is beneficial.

Other Potential Tools:

• Motion Graphics/Video Editing Software: (e.g., Adobe After Effects, Premiere Pro) if possessing these skills.

• Project Management Tools: (e.g., Asana, Trello, Jira) likely used for task management and collaboration.

📝 Enhancement Note: Proficiency in Figma and the Adobe Creative Suite is non-negotiable. Experience with Webflow or HubSpot would be a significant advantage, indicating a broader understanding of the marketing technology stack and how design assets are implemented.

👥 Team Culture & Values

Operations Values:

• Innovation & Digital Transformation: As a FinTech company backed by Y Combinator, Bankjoy likely values forward-thinking and embracing new technologies to drive digital transformation for its clients.

• Collaboration & Teamwork: Despite being a remote role, strong collaboration with the Senior Product Marketing Manager and marketing team is essential for aligning on creative direction and project execution.

• Efficiency & Agility: The startup environment and contract nature of the role necessitate an efficient, agile approach to design and project delivery.

• Quality & Brand Integrity: A commitment to producing high-quality, on-brand creative assets that uphold the company's professional image.

Collaboration Style:

• Remote-First: Expect a culture that is adept at remote communication and collaboration, utilizing digital tools effectively.

• Feedback-Oriented: The role requires comfort with giving and receiving feedback to ensure the best creative outcomes.

• Proactive Communication: A culture that encourages proactive flagging of issues, blockers, and opportunities to maintain project momentum.

• Cross-Functional Partnership: Working closely with Product Marketing means a collaborative style that bridges creative execution with product strategy and go-to-market initiatives.

📝 Enhancement Note: Candidates should demonstrate an adaptable, communicative, and results-oriented approach, aligning with the dynamic and remote-first culture of a growth-stage FinTech startup.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Multiple Projects: Managing diverse design requests from different marketing initiatives (product launches, events, digital campaigns) within a part-time capacity.

• Maintaining Brand Consistency: Ensuring a uniform brand voice and visual identity across a wide array of marketing materials, especially as the company scales.

• Remote Collaboration Dynamics: Effectively communicating and collaborating with a remote team, ensuring alignment and timely feedback loops without in-person interaction.

• Adapting to a Fast-Paced Environment: Keeping pace with the rapid development cycles and marketing demands of a growth-stage FinTech startup.

Learning & Development Opportunities:

• FinTech Design Specialization: Gaining deep experience in designing for the financial technology sector, understanding its unique communication needs and visual language.

• B2B SaaS Marketing Design: Enhancing skills in creating compelling visuals for complex B2B products and services.

• Portfolio Enhancement: Building a strong portfolio with tangible contributions to a well-funded startup's marketing efforts.

• Remote Work Mastery: Developing advanced skills in self-management, asynchronous communication, and remote collaboration.

📝 Enhancement Note: This role presents an excellent opportunity to tackle complex design challenges within a high-growth industry, fostering significant professional development for an ambitious designer.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for developing marketing collateral for a new product launch. How do you ensure it aligns with the product's core messaging and the overall brand strategy?" (Focus on process, collaboration, and strategic thinking.)

• "How do you approach maintaining brand consistency across various marketing channels, especially in a fast-paced, remote environment?" (Highlight your methods for brand governance and communication.)

• "Walk us through a design project where you had to balance competing priorities or tight deadlines. How did you manage your workload and ensure successful delivery?" (Demonstrate project management, prioritization, and problem-solving.)

Company & Culture Questions:

• "What interests you about Bankjoy and the FinTech industry specifically?" (Research Bankjoy's mission, products, and market position.)

• "How do you see your design skills contributing to Bankjoy's growth and its mission to transform digital banking?" (Connect your abilities to the company's strategic goals.)

• "Describe your ideal working relationship with a Senior Product Marketing Manager and the broader marketing team." (Emphasize collaboration, communication, and alignment.)

Portfolio Presentation Strategy:

• Structure is Key: Organize your presentation logically. Start with an overview of your experience, then dive into 2-3 key projects that highlight your strengths relevant to this role.

• Tell a Story: For each project, explain the challenge, your role, your design process, the tools used, and the outcome/impact. Quantify results whenever possible.

• Showcase Process: Demonstrate your thought process, including research, ideation, iteration, and problem-solving.

• Highlight Tool Proficiency: Be ready to discuss your advanced use of Figma and Adobe Creative Suite.

• Engage Your Audience: Be prepared to answer questions about your work and be open to feedback.

📝 Enhancement Note: Candidates should prepare to articulate not just their design skills but also their strategic thinking, project management capabilities, and ability to contribute to a FinTech startup's GTM efforts through impactful visual design.

📌 Application Steps

To apply for this Senior Marketing Designer position:

• Submit your application through the provided link on Ashby.

• Portfolio Customization: Ensure your portfolio prominently features work relevant to B2B SaaS, FinTech, marketing collateral, and brand identity. Highlight your proficiency in Figma and Adobe Creative Suite.

• Resume Optimization: Tailor your resume to emphasize the 6+ years of experience, specific industries (FinTech, B2B SaaS), and key responsibilities outlined in the job description. Quantify achievements where possible.

• Prepare for Portfolio Walkthrough: Be ready to articulate your design process, the rationale behind your creative decisions, and the business impact of your work during an interview.

• Company Research: Thoroughly research Bankjoy's mission, products, target audience, and current marketing efforts to demonstrate genuine interest and understanding of their business context.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details, especially regarding compensation and benefits for contract roles, should be verified directly with the hiring organization before making application decisions.