Senior Marketing Designer (Brand & Creative)

📍 Job Overview

Job Title: Senior Marketing Designer (Brand & Creative)

Company: M3

Location: Lawrenceville, Georgia, United States

Job Type: Full-Time

Category: Marketing Design / Brand & Creative Operations

Date Posted: 2026-05-04T21:00:33

Experience Level: 5-10 Years

Remote Status: On-site

🚀 Role Summary

• Lead the design and execution of all customer-facing and internal marketing touchpoints, ensuring a cohesive and elevated visual presence for M3.

• Drive the creation of high-impact marketing collateral, including pitch decks, one-pagers, and case studies, to support sales enablement and brand growth.

• Develop and evolve M3's visual identity, playing a key role in transitioning brand execution from external agencies to internal ownership.

• Produce rapid, consistent, and proactive design assets for digital campaigns, social content, and landing pages to support ongoing marketing initiatives.

• Establish lightweight systems, templates, and documentation to streamline design processes, improve speed, and enhance consistency across the organization.

📝 Enhancement Note: This role is positioned as a critical individual contributor tasked with building M3's internal design capabilities. The emphasis is on hands-on execution, strategic project management, and establishing operational efficiency within the creative function, moving beyond a purely task-based design role.

📈 Primary Responsibilities

• Design and produce polished, executable-ready sales materials such as pitch decks, one-pagers, product sheets, and competitive win documents, ensuring alignment with M3's value proposition.

• Execute brand identity guidelines across all marketing channels, contributing to the refinement and evolution of M3's visual language in collaboration with leadership.

• Create compelling visual assets for digital marketing campaigns, social media posts, email newsletters, and landing pages, ensuring brand consistency and effectiveness.

• Build and maintain a library of reusable design templates (e.g., presentations, one-pagers, email layouts) to empower marketing and sales teams and reduce turnaround times.

• Manage creative projects autonomously from concept to final delivery, proactively identifying and addressing potential bottlenecks to ensure timely completion without friction.

• Collaborate closely with marketing, sales, product, and leadership teams to translate complex business needs and technical information into clear, persuasive visual communications.

• Present design concepts and final deliverables confidently to stakeholders, articulating design rationale and its alignment with business objectives.

• Develop and implement lightweight systems and documentation that enhance design workflow efficiency, consistency, and scalability, supporting the transition to in-house capabilities.

📝 Enhancement Note: The responsibilities highlight a strategic shift towards internalizing design functions. The role is expected to not only execute but also to architect and optimize the design process itself, focusing on efficiency, scalability, and reducing external dependencies, which is a key operational aspect for a growing company.

🎓 Skills & Qualifications

Education: While not explicitly stated, a Bachelor's degree in Graphic Design, Visual Communications, Marketing, or a related field is typically expected for a Senior level role.

Experience: 5+ years of professional design experience, with a demonstrable focus on marketing, brand identity, and visual communication. Experience in B2B or SaaS environments, particularly those transitioning from agency reliance to in-house design, is highly preferred.

Required Skills:

• Expert proficiency in design software, including Figma and the Adobe Creative Suite (Photoshop, Illustrator, InDesign).

• Proven ability to design high-quality marketing collateral, including pitch decks, one-pagers, case studies, and digital assets.

• Strong command of fundamental design principles: typography, layout, visual hierarchy, color theory, and composition.

• Demonstrated experience in brand execution, applying and evolving visual identity systems across various marketing channels.

• Ability to work independently and autonomously in a fast-paced environment with a high degree of self-direction.

• Comfort and proficiency in operating with ambiguity, adapting to evolving priorities, and proactively building structure where none exists.

• Excellent communication and presentation skills, with the ability to articulate design decisions and their strategic rationale to diverse stakeholders.

Preferred Skills:

• Experience working alongside or directly replacing external creative agencies, demonstrating a capability for managing internal design operations.

• Exposure to Software-as-a-Service (SaaS) product environments, understanding the nuances of B2B technology marketing.

• Basic familiarity with UI design principles and their application in supporting marketing efforts (not the primary focus).

• Experience specifically supporting sales teams with enablement materials and understanding their unique design needs.

📝 Enhancement Note: The qualifications emphasize a blend of technical design skills and operational acumen. The ability to "build structure where none exists" and "operate with ambiguity" points to a need for proactive process development and problem-solving, crucial for an individual contributor role focused on establishing internal design functions.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing a minimum of 5 years of professional work, with a strong emphasis on marketing design, brand execution, and visual communication.

• Demonstrations of high-quality sales collateral, including pitch decks, one-pagers, and case studies, highlighting the ability to translate business objectives into compelling visual narratives.

• Examples of brand identity application and evolution across diverse marketing channels (digital, print, social), illustrating an understanding of brand consistency and strategic development.

• Projects that showcase expertise in digital campaign design, including social media graphics, email templates, and landing page visuals, emphasizing impact and effectiveness.

Process Documentation:

• Examples of how you have documented design processes, workflows, or established brand guidelines to ensure consistency and facilitate collaboration.

• Case studies detailing how you have improved design operational efficiency, reduced turnaround times, or successfully transitioned design responsibilities from external partners.

• Visualizations or descriptions of systems you've implemented to manage design projects, assets, or templates effectively.

📝 Enhancement Note: For a role focused on building internal design capabilities and reducing agency reliance, the portfolio should not only showcase creative output but also demonstrate an understanding of design operations, process optimization, and system development. The ability to present work that highlights efficiency gains and structured approaches will be crucial.

💵 Compensation & Benefits

Salary Range: Based on the "Senior" title, 5+ years of experience, and the location in Lawrenceville, Georgia, a competitive salary range for a Senior Marketing Designer typically falls between $85,000 and $115,000 annually. This estimate considers the cost of living in the Atlanta metropolitan area and industry benchmarks for specialized design roles in B2B/SaaS companies.

Benefits:

• Comprehensive health, dental, and vision insurance plans.

• Retirement savings plan with company matching (e.g., 401(k)).

• Paid time off (PTO), including vacation, sick leave, and holidays.

• Opportunities for professional development, including training, workshops, and conferences relevant to design and marketing.

• Potential for performance-based bonuses or incentives.

• Employee assistance programs and wellness initiatives.

Working Hours: The standard workweek is expected to be 40 hours, with flexibility to manage project deadlines. The role requires a hands-on, proactive approach, suggesting that while standard hours apply, there may be occasions requiring extended effort to meet critical business needs.

📝 Enhancement Note: Salary estimates are based on current market data for Senior Marketing Designers in the Atlanta metropolitan area, considering the B2B/SaaS industry and the specific responsibilities outlined. Benefits are typical for a full-time role at a company of M3's presumed size and industry. The mention of "executional-ready, business-critical work" and "speed" implies a need for efficient time management within standard working hours.

🎯 Team & Company Context

🏢 Company Culture

Industry: M3 operates within the Hospitality Software sector, providing cloud-based solutions for hotel accounting, financial reporting, labor management, payroll, and business intelligence. This industry context implies a need for clear, data-driven communication and a focus on efficiency and ROI for clients.

Company Size: M3 is described as a provider of hospitality-specific software solutions, empowering thousands of properties. While not explicitly stated, this suggests a mid-to-large-sized company with established operations and a significant client base.

Founded: Founded by hoteliers for hoteliers, M3's origin story emphasizes a deep understanding of its target market's needs and challenges. This grounding in practical industry experience likely shapes a culture focused on practical solutions, client success, and continuous improvement.

Team Structure:

• The Senior Marketing Designer will be a key member of the marketing team, likely reporting to a Marketing Director or Head of Marketing.

• This is an individual contributor role, emphasizing autonomy and ownership of design output.

Methodology:

• Data-Driven Insights: M3 leverages business intelligence and financial reporting tools, suggesting a data-informed approach to decision-making, which should extend to marketing and design strategy.

• Process Optimization: The company's core offering focuses on streamlining back-office operations, indicating a company-wide emphasis on efficiency, automation, and continuous improvement in workflows.

• Client-Centric Solutions: Built by hoteliers for hoteliers, M3's approach is inherently client-focused, meaning marketing and design efforts should clearly articulate value and address client pain points.

Company Website: www.m3as.com

📝 Enhancement Note: M3's focus on hospitality software and its "built by hoteliers for hoteliers" ethos suggests a practical, client-focused, and efficiency-driven company culture. The Senior Marketing Designer will need to align their work with these principles, ensuring designs clearly communicate value and support the operational needs of their clients.

📈 Career & Growth Analysis

Operations Career Level: This is a Senior-level individual contributor role, signifying a high degree of expertise, autonomy, and responsibility. The designer is expected to lead M3's marketing design output, establish internal processes, and reduce reliance on external agencies. This level implies a strategic partner role rather than a junior support position.

Reporting Structure: The Senior Marketing Designer will likely report to a Marketing Manager or Director. While an individual contributor, they are expected to operate with a high degree of autonomy and influence design direction within their scope.

Operations Impact: The role's direct impact is on M3's brand perception, sales effectiveness, and marketing campaign performance. By providing high-quality, consistent, and timely design assets, the designer will enable sales teams to close deals more effectively, support marketing initiatives to drive lead generation, and strengthen M3's overall brand presence in the competitive hospitality software market.

Growth Opportunities:

• Design Leadership: Opportunity to establish and lead the internal graphic design function, potentially growing into a design manager role as M3 expands its in-house capabilities.

• Strategic Brand Influence: Play a significant role in shaping M3's visual brand identity and its expression across all platforms, contributing to long-term brand strategy.

• Cross-Functional Expertise: Develop a deep understanding of B2B SaaS marketing, sales enablement, and product marketing through close collaboration with various departments.

• Process Improvement Expertise: Gain experience in building and optimizing creative operations workflows, a valuable skill set for future roles in creative management or operations.

📝 Enhancement Note: The "Senior" designation and the mandate to "build structure where none exists" indicate significant growth potential, moving beyond execution to process ownership and strategic influence within M3's marketing function.

🌐 Work Environment

Office Type: This role is designated as "On-site" and located in Lawrenceville, Georgia. This suggests a traditional office environment where in-person collaboration and access to company resources are expected.

Office Location(s): The primary work location is Lawrenceville, Georgia, a suburb of Atlanta. This location offers access to a major metropolitan area with a growing tech and business scene.

Workspace Context:

• Collaborative Environment: While the role requires independent work, the on-site nature implies opportunities for spontaneous collaboration, team meetings, and direct interaction with colleagues in marketing, sales, and product teams.

• Tools & Technology: Access to standard office equipment, design software (Figma, Adobe Creative Suite), and potentially internal asset management systems will be provided.

• Team Interaction: Regular engagement with cross-functional teams is expected, fostering a dynamic work environment where design concepts are discussed and refined collectively.

Work Schedule: The standard working hours are likely 9 AM to 5 PM, Monday through Friday, totaling 40 hours per week. However, the emphasis on "speed," "ownership," and "executional-ready, business-critical work" suggests a results-oriented culture where timely delivery is paramount, potentially requiring flexibility during peak periods or critical project phases.

📝 Enhancement Note: The on-site requirement in Lawrenceville, Georgia, points to a need for candidates comfortable with a traditional office setting and direct, in-person collaboration. The emphasis on speed and ownership suggests a dynamic, results-driven workplace culture.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess experience, skills, and alignment with the role's requirements.

• Portfolio Presentation & Discussion: A session where you will present your portfolio, highlighting key marketing design, brand execution, and process-building projects. Expect to discuss your design process, problem-solving approach, and how you've improved efficiency or reduced agency reliance.

• Skills-Based Challenge (Potential): You might be asked to complete a small design exercise or case study simulating a common task, focusing on speed, adherence to brand guidelines, and problem-solving.

• Team & Stakeholder Interviews: Meetings with marketing leadership, potential collaborators from sales or product, and possibly HR to assess cultural fit, communication style, and strategic thinking.

• Final Interview: Potentially with a senior leader to discuss overall fit and long-term contributions.

Portfolio Review Tips:

• Curate Strategically: Select projects that best demonstrate your expertise in marketing collateral, brand execution, and process/system building. Prioritize B2B/SaaS examples if possible.

• Quantify Impact: For each project, clearly articulate the business objective, your role, the challenges faced, your solutions, and the measurable outcomes (e.g., increased engagement, improved conversion rates, reduced design turnaround time, cost savings from agency reduction).

• Highlight Process & Systems: Include examples of templates you've created, documentation you've developed, or systems you've implemented to streamline design workflows. This is a key differentiator for this role.

• Tell a Story: Structure your presentation to narrate the problem, your creative and operational solution, and the resulting success. Be prepared to discuss your decision-making process and defend your design choices.

• Company Alignment: Research M3's current marketing materials and brand presence. Be prepared to discuss how you would approach evolving their visual identity and supporting their specific industry needs.

Challenge Preparation:

• Understand the brief: If given a design challenge, thoroughly read and understand the requirements, target audience, and objectives. Ask clarifying questions.

• Time Management: Allocate your time effectively across ideation, execution, and refinement. Focus on delivering a polished, relevant solution within the given timeframe.

• Articulate Rationale: Be ready to explain your design choices, even for a quick exercise, linking them back to the brief's objectives and M3's brand.

📝 Enhancement Note: Given the emphasis on building internal capabilities, the interview process will likely scrutinize not just design quality but also the candidate's ability to operate independently, establish processes, and collaborate effectively. The portfolio review is critical for demonstrating these operational and strategic design skills.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Expert proficiency is required for collaborative design, prototyping, and creating scalable design systems. Expect to use Figma for most marketing collateral and template creation.

• Adobe Creative Suite: Expert proficiency in Photoshop, Illustrator, and InDesign is essential for image editing, vector graphics, page layout, and print-ready asset creation.

Analytics & Reporting:

CRM & Automation:

• No direct CRM or automation tool requirements are specified for the designer, but understanding how marketing assets integrate with CRM platforms (like Salesforce, HubSpot) or email marketing automation tools (like Mailchimp, Marketo) would be advantageous for creating effective campaign materials.

📝 Enhancement Note: The explicit mention of "Expert proficiency in design platforms, such as Figma and Adobe Creative Suite" highlights these as core technical requirements. The role is design-centric, with less emphasis on direct use of CRM or automation tools, but an understanding of their context is valuable.

👥 Team Culture & Values

Operations Values:

• Execution & Ownership: A strong emphasis on getting things done, taking full responsibility for deliverables, and driving projects to completion with minimal oversight.

• Speed & Agility: The ability to produce high-quality work rapidly and adapt to evolving priorities in a fast-paced environment.

• Consistency & Quality: Maintaining high design standards and ensuring brand consistency across all touchpoints.

• Proactivity & Initiative: Seeking out opportunities to improve processes, build systems, and contribute beyond assigned tasks.

• Collaboration & Communication: Working effectively with cross-functional teams and clearly articulating ideas and decisions.

Collaboration Style:

• Independent but Connected: While working autonomously, the designer is expected to actively collaborate with marketing, sales, and product teams, seeking input and presenting work for feedback.

• Process-Oriented: A culture that values establishing and refining workflows to enhance efficiency and team output.

• Solution-Focused: A pragmatic approach to problem-solving, translating business needs into effective visual solutions.

📝 Enhancement Note: The core values for this role revolve around self-sufficiency, proactive contribution, and delivering high-quality results efficiently within a collaborative framework. The ability to build operational efficiency within the design function is a key cultural expectation.

⚡ Challenges & Growth Opportunities

Challenges:

• Establishing In-House Design Function: The primary challenge will be building M3's internal design capabilities from the ground up, creating processes, templates, and systems that reduce external agency reliance.

• Balancing Speed and Quality: Consistently delivering high-quality, polished work under tight deadlines in a fast-paced B2B/SaaS environment.

• Managing Ambiguity and Evolving Priorities: Thriving in a role where structure may need to be created and priorities can shift, requiring adaptability and proactive problem-solving.

• Cross-Functional Stakeholder Management: Effectively translating diverse business needs from various departments into cohesive visual solutions and managing expectations.

Learning & Development Opportunities:

• Strategic Brand Development: Opportunity to significantly influence and shape M3's visual brand identity and its future direction.

• Creative Operations Leadership: Potential to grow into a leadership role by establishing and managing an internal design team or function.

• Deep Industry Insight: Gaining a comprehensive understanding of the hospitality software market and its unique marketing and sales challenges.

• Process Optimization Expertise: Developing advanced skills in workflow design, system implementation, and efficiency improvement within a creative context.

📝 Enhancement Note: The challenges are intrinsically linked to the growth opportunities, as overcoming them directly contributes to professional development and increased strategic impact within the company.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to build a design system or establish design processes from scratch. What was your approach, and what were the key outcomes?" (Focus on process building, operational efficiency, and measurable results.)

• "How would you balance the need for rapid asset creation with maintaining M3's brand integrity and high design standards?" (Highlight your approach to speed, quality control, and brand consistency.)

Company & Culture Questions:

• "What do you know about M3 and the hospitality software industry? How would your design work support M3's mission and client needs?" (Showcase research and understanding of the business context.)

• "This role involves working independently as the primary designer. How do you stay motivated and ensure collaboration and feedback loops are effective?" (Address self-management, proactive communication, and collaboration strategies.)

Portfolio Presentation Strategy:

• Structure for Impact: Organize your portfolio to clearly showcase your expertise in marketing collateral, brand work, and any examples of process improvement or system building. Use a presentation format that allows for easy navigation and discussion.

• Narrate Your Process: For each project, explain the business problem, your design thinking, the tools and techniques used, and the measurable results. Emphasize how your work achieved the client's objectives.

• Highlight Operational Contributions: Specifically point out projects where you developed templates, improved workflows, or reduced reliance on external resources. Quantify any efficiency gains or cost savings.

• Prepare for Q&A: Anticipate questions about your design choices, problem-solving methods, and how you handle feedback and constructive criticism.

📝 Enhancement Note: Interview preparation should focus on demonstrating not only design talent but also the operational capabilities required for this critical individual contributor role – specifically, the ability to build, manage, and optimize design processes independently.

📌 Application Steps

To apply for this Senior Marketing Designer position:

• Submit your application directly through the M3 careers portal via the provided Greenhouse link.

• Portfolio Customization: Tailor your portfolio to highlight projects demonstrating expertise in marketing collateral, brand execution, and process/system building, with a strong emphasis on B2B/SaaS environments.

• Resume Optimization: Ensure your resume clearly articulates your 5+ years of relevant experience, proficiency in Figma and Adobe Creative Suite, and any achievements related to improving design efficiency or reducing agency reliance.

• Preparation for Portfolio Review: Practice presenting your key projects, focusing on articulating your design process, problem-solving approach, and the quantifiable impact of your work, especially regarding operational improvements.

• Company Research: Thoroughly research M3, its products, its target market (hospitality industry), and its current brand presence to understand how your design vision can best serve the company's strategic goals.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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