Senior Growth Product Designer

📍 Job Overview

Job Title: Senior Growth Product Designer

Company: Naked Wines

Location: London, England, United Kingdom

Job Type: Full-Time

Category: Product Design & Growth Operations

Date Posted: March 6, 2026

Experience Level: 5-8+ Years

Remote Status: Hybrid (1-2 days/week in London office)

🚀 Role Summary

• Drive the end-to-end Conversion Rate Optimization (CRO) process for acquisition channels, translating funnel data into intuitive user journeys.

• Lead and mentor a small team of product designers, fostering a high-performance, experimental culture.

• Architect and optimize key customer touchpoints including high-traffic landing pages and sign-up flows to achieve ambitious growth targets.

• Evolve the design system with a specific focus on conversion optimization, speed, trust signals, and mobile-first performance.

• Partner closely with Growth Marketing, Analytics, and Research teams to inform design strategy with data and customer insights.

📝 Enhancement Note: While the title is "Senior Growth Product Designer," the responsibilities heavily lean into Growth Operations and Product Operations by focusing on CRO, A/B testing, hypothesis generation, data analysis for conversion, and managing the design system for performance. This role requires a blend of design expertise and a data-driven, operations-focused approach to user acquisition and conversion.

📈 Primary Responsibilities

• Spearhead the design strategy and execution for Naked Wines' acquisition roadmap, focusing on optimizing high-traffic landing pages, sign-up flows, and top-of-funnel user experiences.

• Manage, mentor, and coach 1-2 product designers, providing actionable creative direction, conducting 1-to-1s, and fostering professional growth within the team.

• Own the complete CRO lifecycle, from generating high-level hypotheses and designing experiments to overseeing pixel-perfect execution and conducting rigorous post-test analysis.

• Collaborate cross-functionally with Growth Marketing, Analytics, and Research teams to translate complex funnel data, user behavior, and market insights into persuasive and effective user journeys.

• Develop and refine the design system, specifically tailoring components and guidelines for conversion optimization, emphasizing speed, trust signals, and mobile-first performance.

• Analyze key performance indicators such as Customer Acquisition Cost (CAC) and Lifetime Value (LTV), understanding and demonstrating how design decisions directly impact these business levers.

• Drive continuous improvement through rapid experimentation, ensuring the design and user experience evolve to meet and exceed growth targets.

📝 Enhancement Note: The responsibilities emphasize a strong connection to Growth Operations, requiring the candidate to not only design but also to manage the operational aspects of conversion optimization, including hypothesis generation, A/B testing framework, and performance analysis. The line management aspect also points to team leadership within a growth-focused operational framework.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a Bachelor's degree in Design, Human-Computer Interaction, Psychology, or a related field is often preferred for senior product design roles. Equivalent practical experience will also be strongly considered.

Experience: 5-8+ years of experience in Product Design, with a minimum of 2 years specifically dedicated to Growth, Acquisition, or Conversion Rate Optimization (CRO) within e-commerce or subscription-based business models. Proven experience in a leadership or management capacity is required.

Required Skills:

• Extensive experience in Product Design with a proven track record in driving growth and acquisition.

• Demonstrated leadership and management experience, including mentoring, coaching, and conducting 1-to-1s with design teams.

• Deep understanding of conversion psychology principles (e.g., urgency, social proof, friction reduction) and the ability to articulate design decisions with data-backed reasoning.

• Fluency in A/B testing methodologies and experience with CRO tools such as Optimizely, VWO, Google Optimize, or similar platforms.

• Proficiency in designing and evolving design systems, with a focus on performance, modularity, and conversion-centric elements.

• Strong analytical skills and commercial acumen, with a solid understanding of Customer Acquisition Cost (CAC) and Lifetime Value (LTV) and their relationship to design.

• Ability to interpret complex funnel data and translate it into actionable design strategies and user journeys.

Preferred Skills:

• Experience in the wine or direct-to-consumer (DTC) e-commerce industry.

• Familiarity with user research methodologies and their application in CRO.

• Experience with prototyping tools beyond basic wireframing, such as Figma, Sketch, or Adobe XD.

• Understanding of front-end development principles to facilitate collaboration with engineering teams.

• Experience with data visualization tools for reporting and analysis.

📝 Enhancement Note: The emphasis on "Growth Mindset," "A/B Testing Fluency," "Commercial Sharpness," and the ability to explain design using data points towards a role that requires deep operational understanding of growth funnels, not just aesthetic design. The requirement for managing designers also elevates this beyond a typical individual contributor role, integrating leadership and team operational efficiency.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Demonstrates a clear progression from problem identification to solution implementation and measured results, specifically for growth or conversion-focused projects.

• Showcases end-to-end CRO case studies, detailing hypothesis generation, experiment design, execution, analysis, and subsequent iterations.

• Includes examples of how you've evolved or contributed to a design system, highlighting its application in driving conversion and user acquisition.

• Presents projects where you've translated complex data (e.g., funnel analytics, A/B test results) into intuitive and persuasive user journeys.

Process Documentation:

• Evidence of a structured approach to A/B testing and experimentation, including hypothesis frameworks and reporting standards.

• Documentation of how you've managed and mentored junior designers, outlining processes for feedback, creative direction, and performance management.

• Examples of cross-functional collaboration processes, demonstrating how you've partnered with marketing, analytics, and research teams to achieve shared goals.

• Workflow examples for how you approach designing and optimizing user funnels, from initial concept to live deployment and analysis.

📝 Enhancement Note: Given the role's focus on CRO and growth, a portfolio demonstrating a data-driven design process, including experimentation frameworks, hypothesis generation, and measurable results, is critical. The ability to showcase how design directly impacts business metrics like CAC and LTV will be paramount.

💵 Compensation & Benefits

Salary Range: £75,000 - £85,000 per annum.

Benefits:

• Competitive annual bonus potential.

• Comprehensive Personal Healthcare coverage.

• Generous holiday allowance of 26 days per year, plus bank holidays.

• Option to buy or sell holiday days to enhance flexibility.

• Annual personal development budget of £300 to support learning and career growth.

• An annual allowance of £450 to purchase Naked Wines products ("for research").

• Paid leave for volunteering activities to support community involvement.

• Access to wellbeing support resources and mindfulness tools.

• Enhanced parental leave provisions for new parents.

• Regular surprise and delight gifts, including Naked Wine products.

Working Hours: Standard working hours for this role are assumed to be approximately 40 hours per week, with flexibility offered due to the hybrid working model.

📝 Enhancement Note: The salary range provided is specific and aligns with senior-level design roles in London. The benefits package is detailed and offers a good mix of professional development, work-life balance, and perks relevant to the company's product.

🎯 Team & Company Context

🏢 Company Culture

Industry: E-commerce, Wine Retail, Direct-to-Consumer (DTC). Naked Wines operates in a unique space, directly funding independent winemakers to offer customers better quality wine at competitive prices, disrupting traditional wine distribution models.

Company Size: Naked Wines is a significant player, with operations in the UK, US, and Australia. The company size, while not explicitly stated, can be inferred as substantial given its market presence and operations across multiple countries. This implies a structured yet entrepreneurial environment.

Founded: Naked Wines has a history of innovation in the wine club model, suggesting a company culture that values forward-thinking approaches and customer-centricity.

Team Structure:

• The Senior Growth Product Designer will lead a small team of 1-2 product designers, reporting into a higher level of Product or Growth leadership.

• This role requires significant cross-functional collaboration with Growth Marketing, Analytics, and Research teams, indicating a matrixed or project-based team structure for initiatives.

Methodology:

• Data-led decision-making is a core value, emphasizing the use of analytics and experimentation to drive strategy and optimize processes.

• A strong focus on customer and winemaker experience is paramount, guiding product and service development.

• The company embraces growth and encourages pushing boundaries out of comfort zones, fostering a culture of continuous improvement and innovation.

Company Website: https://www.nakedwines.com/

📝 Enhancement Note: The company culture is clearly defined as entrepreneurial, customer-obsessed, and performance-driven, with a strong emphasis on data and continuous growth. This context is crucial for understanding how this Senior Growth Product Designer role fits into the broader organizational strategy and operational framework.

📈 Career & Growth Analysis

Operations Career Level: This role represents a senior-level position within the Product Design and Growth function. It bridges individual contribution with team leadership, focusing specifically on the operational aspects of growth and conversion. The scope involves strategic input into the acquisition roadmap, end-to-end CRO process ownership, and team management, indicating significant responsibility and influence.

Reporting Structure: The Senior Growth Product Designer will manage 1-2 product designers and will likely report to a Head of Product, Director of Growth, or a similar senior leadership role. Collaboration will extend to Growth Marketing, Analytics, and Research teams, highlighting a highly interconnected operational environment.

Operations Impact: