Senior Growth Designer / Landing Page Designer

📍 Job Overview

Job Title: Senior Growth Designer / Landing Page Designer

Company: Freebird

Location: Argentina

Job Type: FULL_TIME

Category: Growth Marketing / Design Operations

Date Posted: 2025-09-26

Experience Level: Senior (5-10 years)

Remote Status: Fully Remote (Global, with US preference noted)

🚀 Role Summary

• Spearhead the design, development, and iterative improvement of high-performance landing pages crucial for fueling customer acquisition and revenue growth within a fast-paced DTC environment.

• Leverage deep understanding of conversion psychology, direct-response marketing principles, and funnel archetypes to translate growth strategies into visually compelling and revenue-driving user experiences.

• Drive continuous optimization through rapid A/B testing and data analysis, collaborating closely with cross-functional teams to ensure seamless funnel cohesion and maximize key performance indicators.

• Blend premium brand aesthetics with performance marketing design to create landing pages that not only convert but also build trust and credibility with the target audience.

📝 Enhancement Note: While the title is "Growth Designer," the description emphasizes direct-response marketing, conversion psychology, and performance outcomes, positioning this role closer to a specialized "Conversion Design" or "Performance Design" function within a broader Growth or Marketing Operations umbrella. The focus is heavily on measurable results rather than traditional UX research.

📈 Primary Responsibilities

• Design, build, and iterate on a diverse range of paid landing pages, including long-form sales pages, offer pages, listicles, advertorials, quizzes, and hybrid Product Detail Pages (PDPs).

• Translate direct-response principles, consumer psychology insights, and strategic growth ideas into polished, conversion-focused, and brand-aligned digital experiences.

• Apply advanced conversion optimization techniques, such as urgency, scarcity, risk reversal, price anchoring, testimonial integration, and guarantee framing, to maximize conversion rates (CVR), average order value (AOV), and return on ad spend (ROAS).

• Structure landing pages to follow a compelling storytelling flow, effectively guiding users from problem identification through to solution, proof, offer, and clear calls-to-action.

• Lead rapid A/B testing initiatives, designing multiple design variations with speed and precision to accelerate learning cycles and identify impactful conversion improvements.

• Collaborate closely with CRO strategists, copywriters, media buyers, and developers to conceptualize, design, test, and implement high-converting funnel strategies and landing page experiences.

• Partner with paid media, retention, and product teams to ensure consistent messaging and a cohesive customer journey from initial ad engagement through to final conversion and beyond.

• Analyze performance data and user feedback to inform design decisions, iterate on existing pages, and proactively identify new growth opportunities.

📝 Enhancement Note: The responsibilities clearly highlight a hands-on, execution-focused role with a strong emphasis on rapid iteration and direct impact on business metrics like CVR, AOV, and ROAS, typical of a growth-oriented marketing operations or performance marketing function.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong understanding of marketing principles, design theory, and consumer psychology is expected, often gained through formal education or extensive self-study and practical experience.

Experience:

• Minimum of 5 years of dedicated experience designing high-converting DTC/eCommerce landing pages, either within an agency setting or for a direct brand.

• Proven track record of improving key performance metrics such as Conversion Rate (CVR), Average Order Value (AOV), and Return on Ad Spend (ROAS) through design interventions.

• Demonstrated ability to design for various landing page formats, including sales pages, advertorials, listicles, quizzes, and hybrid PDPs.

• Deep understanding of conversion psychology, offer framing techniques, and consumer behavior specific to online purchasing.

Required Skills:

• Direct-Response Marketing: Profound understanding of direct-response principles and their application in digital design.

• Landing Page Design: Expertise in creating visually appealing and highly effective landing pages for various campaign objectives.

• Conversion Psychology: In-depth knowledge of psychological triggers that influence purchasing decisions.

• A/B Testing & CRO: Proven ability to design, hypothesize, and analyze A/B tests to drive measurable conversion rate optimization (CRO).

• Consumer Psychology: Strong grasp of consumer behavior, decision-making processes, and motivational factors in eCommerce.

• Funnel Optimization: Experience in designing and optimizing multi-step customer acquisition funnels.

• Performance Marketing: Understanding of how design contributes to overall performance marketing success and ROAS.

• Storytelling in Design: Ability to structure visual narratives that guide users through a persuasive journey.

• Brand Building: Skill in balancing performance-driven design with maintaining brand integrity and trust.

• Data Analysis: Capacity to interpret performance data and translate insights into actionable design improvements.

• Collaboration: Excellent ability to work effectively with cross-functional teams including copywriters, media buyers, and developers.

• Rapid Iteration: Comfort and proficiency in quickly designing and deploying multiple design variations for testing.

Preferred Skills:

• Familiarity with Shopify platform for e-commerce operations.

• Experience with subscription funnel design and optimization.

• Proficiency with design and prototyping tools such as Figma.

• Experience with landing page builders like Webflow or Unbounce.

📝 Enhancement Note: The emphasis on "direct-response mindset" and measurable outcomes suggests that candidates with a strong portfolio showcasing quantifiable impact on CVR, AOV, and ROAS will be highly prioritized over those with purely aesthetic or traditional UX portfolios.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio or detailed case studies are mandatory for consideration.

• Must showcase specific examples of eCommerce/DTC landing page work, highlighting design iterations and optimization efforts.

• Inclusion of Figma links, live URL examples, or detailed screenshots of landing pages, funnels, or A/B tests designed and optimized by the candidate is required.

Process Documentation:

• Candidates are expected to demonstrate a systematic approach to the design process, from initial concept and hypothesis generation through to design execution, testing, and analysis.

• The portfolio should reflect an understanding of workflow design principles as applied to landing page creation and optimization cycles.

• Evidence of implementing and documenting design changes based on performance data and A/B testing results is crucial.

📝 Enhancement Note: The application explicitly states that portfolios are non-negotiable. The focus is on demonstrating a direct link between design work and measurable business results, underscoring the role's performance-driven nature.

💵 Compensation & Benefits

Salary Range: As the specific salary is not provided, a competitive range for a Senior Growth Designer with 5-10 years of experience in a fully remote role, particularly in a company known for aggressive growth, would typically fall between USD $90,000 - $140,000 annually. This estimate is based on industry benchmarks for similar roles in tech-forward, high-growth DTC companies, adjusted for a remote, global talent pool but acknowledging the preference for US-based candidates which can influence pay scales.

Benefits:

• Competitive Compensation: A strong base salary reflecting experience and contribution.

• Performance Bonus: Opportunity for additional earnings tied to key performance indicators and company success.

• Retirement Savings: 401(k) plan with employer matching contributions, offering financial security.

• Comprehensive Health Coverage: Full health, dental, and vision insurance plans to support employee well-being.

• Work-Life Balance: Unlimited Paid Time Off (PTO) and flexible work hours to promote a healthy work-life integration.

• Employee Perks: Access to free company products, employee discounts, and early releases of new product launches.

Working Hours: The role is full-time, implying a standard commitment of approximately 40 hours per week. However, the emphasis on "flexible work hours" suggests a results-oriented approach, allowing for autonomy in scheduling as long as responsibilities are met and collaboration with teams across different time zones (especially if US-based) is managed effectively.

📝 Enhancement Note: The benefits package is robust, indicating a company that values employee well-being and long-term commitment. The "Unlimited PTO" and "flexible work hours" signal a culture that trusts employees to manage their time effectively to achieve goals.

🎯 Team & Company Context

🏢 Company Culture

Industry: Direct-to-Consumer (DTC) E-commerce, specifically in the grooming sector. Freebird is positioned as a fast-growing brand built on performance marketing and innovation.

Company Size: While not explicitly stated, the mention of scaling into a "nine-figure business" and "trusted by over 1 million customers" suggests a company that has moved beyond startup phase into a significant growth stage, likely with several hundred employees, but still retaining a dynamic, agile culture.

Founded: The founding date is not provided, but the rapid growth trajectory indicates a relatively modern company, likely founded within the last decade, focusing on digital-native strategies.

Team Structure:

• The Growth Designer will likely be part of a broader Growth Marketing or Marketing team, working closely with performance marketers, copywriters, CRO specialists, and media buyers.

• Reporting structure is not detailed, but it's common in growth teams for designers to report to a Head of Growth, Marketing Director, or a Lead Designer.

Methodology:

• Data-Driven Decision Making: The company's "test-everything mentality" and focus on metrics like CVR, AOV, and ROAS highlight a commitment to data informing all strategic and design decisions.

• Agile Experimentation: A core methodology involves rapid ideation, design, testing, and iteration cycles to quickly identify and capitalize on growth opportunities.

• Performance Optimization: Processes are geared towards continuous improvement of conversion funnels and customer journeys, with a strong emphasis on efficiency and return on investment.

Company Website: myfreebird.com

📝 Enhancement Note: The company culture appears to be highly performance-driven, fast-paced, and focused on measurable results. This environment is ideal for individuals who thrive on experimentation, data analysis, and direct impact on business growth.

📈 Career & Growth Analysis

Operations Career Level: This role is designated as "Senior," indicating a level of expertise and autonomy beyond mid-level positions. A Senior Growth Designer is expected to independently manage complex projects, mentor junior team members (potentially), and contribute significantly to strategic growth initiatives. In an operations context, this means owning key conversion funnel design processes and demonstrating leadership in optimization efforts.

Reporting Structure: The designer will likely report to a manager responsible for growth marketing, performance marketing, or a creative lead. Collaboration will be frequent with peers in copywriting, media buying, and analytics, as well as stakeholders in product and retention.

Operations Impact: The role has a direct and significant impact on Freebird's revenue by optimizing the conversion rates of critical customer acquisition touchpoints (landing pages). Success in this role directly translates to increased customer acquisition, higher average order values, and improved overall marketing efficiency and profitability. The designer's work is integral to the company's growth engine.

Growth Opportunities:

• Skill Specialization: Deepen expertise in conversion psychology, specific funnel types (e.g., subscription models), and advanced A/B testing methodologies.

• Leadership Development: Opportunity to potentially lead design initiatives, mentor junior designers, or influence broader growth strategy as the company scales.

• Cross-Functional Exposure: Gain experience working across various departments, understanding how design integrates with media buying, product development, and customer retention strategies.

• Impactful Projects: Contribute to high-visibility projects that directly drive company revenue and customer acquisition, offering tangible career achievements.

📝 Enhancement Note: The "Senior" title implies a path towards more strategic involvement in growth initiatives and potentially team leadership, especially within a rapidly scaling company.

🌐 Work Environment

Office Type: This is a fully remote position, offering maximum flexibility in terms of location.

Office Location(s): While the role is remote, a preference for candidates within the United States is noted, suggesting potential for US-based team meetups or a primary operational focus within that region, even if not strictly required. The company operates globally, with specific mention of Argentina as a location for this role.

Workspace Context:

• Autonomy & Flexibility: Employees are empowered to manage their work environment and schedule, aligning with a results-oriented culture.

• Digital Collaboration: The primary mode of interaction will be through digital collaboration tools, requiring strong communication skills and proficiency in remote work practices.

• Dynamic Pace: Expect a fast-paced environment where quick decision-making and rapid execution are valued, typical of high-growth DTC brands.

Work Schedule: Full-time with flexible hours. This allows employees to structure their workday around personal needs and team collaboration requirements, ensuring that critical tasks and communication needs are met across different time zones.

📝 Enhancement Note: The fully remote nature, coupled with flexible hours and a preference for US time zones, suggests a distributed team model. Candidates should be comfortable with asynchronous communication and proactive collaboration.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Application Review: Focus on the submitted portfolio and resume to assess direct-response design experience and measurable results. Applications without relevant work examples will not be considered.

• Skills Assessment/Case Study: Candidates may be asked to complete a design challenge or present a detailed case study from their portfolio, focusing on their approach to conversion optimization, problem-solving, and strategic thinking.

• Team Interviews: Interviews with hiring managers and potential team members (e.g., CRO specialists, copywriters) to evaluate technical skills, collaboration style, and cultural fit within the growth team.

• Final Round: Discussions with senior leadership to assess strategic thinking, alignment with company vision, and overall suitability for the senior role.

Portfolio Review Tips:

• Quantify Impact: For each project, clearly state the objective, your role, the design solutions implemented, and the specific, measurable results achieved (e.g., "Increased CVR by 15%," "Lifted AOV by $20").

• Showcase Process: Detail your thought process, including how you applied conversion psychology, analyzed data, and iterated on designs. Demonstrate A/B testing scenarios and outcomes.

• Highlight Variety: Include examples of different landing page types (sales pages, advertorials, quizzes) and demonstrate versatility in design approach.

• Brand & Performance Balance: Ensure your portfolio shows an ability to blend strong brand aesthetics with performance-driven design elements.

• Clarity & Conciseness: Present your work clearly and concisely, making it easy for reviewers to grasp the key elements and outcomes.

Challenge Preparation:

• Understand DTC Growth: Familiarize yourself with common DTC marketing funnels, offer structures, and conversion optimization tactics.

• Practice Articulation: Be prepared to clearly articulate your design decisions, justify them with data or psychological principles, and explain the expected impact on business metrics.

• Scenario-Based Thinking: Anticipate questions about how you would approach specific design challenges, optimize a given page, or test new growth hypotheses.

📝 Enhancement Note: The stringent requirement for a portfolio with measurable outcomes is the most critical aspect of the application process. Candidates must be prepared to rigorously demonstrate the ROI of their design work.

🛠 Tools & Technology Stack

Primary Tools:

• Design & Prototyping: Proficiency in industry-standard design tools is essential. While Figma is explicitly mentioned as a preferred tool, experience with similar platforms like Sketch or Adobe XD would be transferable. Comfort with rapid prototyping is key.

• Landing Page Builders: Familiarity with popular landing page creation and optimization platforms such as Unbounce, Leadpages, Instapage, or similar is highly advantageous. Webflow is also noted as a preferred tool, indicating a potential need for front-end design and development understanding.

• E-commerce Platforms: Experience with Shopify is a preferred skill, suggesting that understanding the nuances of e-commerce product pages, checkout flows, and store management is beneficial.

Analytics & Reporting:

• While specific tools aren't listed, a strong understanding of web analytics platforms like Google Analytics is implied. Candidates should be comfortable interpreting data related to traffic sources, user behavior, conversion tracking, and campaign performance.

• Experience with A/B testing platforms (e.g., Optimizely, VWO, Google Optimize) is crucial for the CRO aspect of the role.

CRM & Automation:

• While not directly a CRM role, understanding how landing pages feed into CRM systems (like HubSpot, Salesforce) and marketing automation platforms (like Klaviyo, Mailchimp) is beneficial for understanding the broader customer journey and data flow.

📝 Enhancement Note: The emphasis on Figma and Webflow suggests a modern design workflow. Candidates should highlight experience with these or equivalent tools and demonstrate an ability to translate designs into functional web pages, potentially with some front-end coding knowledge if using Webflow.

👥 Team Culture & Values

Operations Values:

• Results-Oriented: A core value is driving measurable business outcomes. Every design decision should be linked to improving key performance metrics.

• Data-Driven: Decisions are backed by data and rigorous testing, fostering a culture of continuous learning and optimization.

• Agility & Speed: The company values rapid iteration and a "test-fast, learn-faster" mentality, requiring designers to be comfortable with quick turnarounds.

• Collaboration & Communication: Open communication and effective teamwork across departments are vital for aligning strategies and executing campaigns seamlessly.

• Innovation: A willingness to experiment with new design approaches, funnel structures, and growth tactics is encouraged.

Collaboration Style:

• Cross-Functional Integration: Designers are expected to work closely with marketing, copy, media, and product teams, actively participating in strategy sessions and providing design expertise.

• Feedback Culture: A constructive feedback loop is essential, with designers expected to both provide and receive feedback to refine designs and processes.

• Shared Ownership: Team members share a collective responsibility for the company's growth, fostering a supportive and collaborative environment.

📝 Enhancement Note: The culture emphasizes a blend of creative execution and analytical rigor. Candidates who are proactive, data-informed, and enjoy working in a dynamic, results-focused team will likely thrive.

⚡ Challenges & Growth Opportunities

Challenges:

• Rapid Iteration Pace: Maintaining high-quality design output while adhering to a rapid testing and iteration schedule can be demanding. Candidates should be adept at managing multiple projects and deadlines efficiently.

• Balancing Brand and Performance: Successfully integrating strong brand identity with direct-response conversion tactics requires a nuanced approach.

• Cross-Functional Alignment: Ensuring consistent messaging and optimal user experience across various touchpoints requires strong communication and negotiation skills to manage stakeholder expectations.

• Evolving DTC Landscape: Staying abreast of the latest trends in digital marketing, conversion optimization, and consumer behavior is crucial for sustained success.

Learning & Development Opportunities:

• Mastery of Growth Design: Opportunity to become an expert in conversion-focused design principles and their application across diverse DTC marketing channels.

• Advanced CRO Techniques: Deepen knowledge in A/B testing methodologies, statistical analysis, and advanced conversion psychology.

• Strategic Input: Contribute to high-level growth strategy discussions and influence the direction of customer acquisition efforts.

• Industry Exposure: Gain exposure to a successful DTC business model and learn best practices in performance marketing and e-commerce operations.

📝 Enhancement Note: The challenges presented are typical of high-growth environments and offer significant opportunities for professional development and skill enhancement within the specialized field of growth design.

💡 Interview Preparation

Strategy Questions:

• Prepare to discuss your approach to designing landing pages for different funnel stages (e.g., awareness, consideration, conversion) and how you tailor design elements to specific audience segments and campaign objectives.

• Be ready to articulate how you apply conversion psychology principles (e.g., social proof, scarcity, authority) to your designs and provide specific examples of their implementation and impact.

• Expect questions about your process for collaborating with copywriters and media buyers, emphasizing how you ensure cohesive messaging and visual appeal from ad creative to landing page.

• Discuss your methodology for prioritizing design tasks in a fast-paced, iterative environment and how you manage multiple A/B test variations simultaneously.

Company & Culture Questions:

• Research Freebird's current marketing efforts, product offerings, and brand messaging to understand their DTC strategy and target audience.

• Be ready to discuss why you are drawn to the DTC grooming industry and Freebird specifically.

• Prepare examples of how you embody a "test-everything mentality" and a "direct-response mindset" in your work.

Portfolio Presentation Strategy:

• Structure: Organize your portfolio with clear case studies for each significant project. Each case study should include: Problem/Objective, Your Role, Solution (Design Process & Rationale), Results (Quantifiable Metrics), and Key Learnings.

• Quantify Everything: For each project, clearly state the performance impact (e.g., "Increased CVR by X%", "Improved AOV by $Y", "Reduced bounce rate by Z%"). Use screenshots and live links where possible.

• Narrative: Tell a compelling story for each project, highlighting the challenges you faced, the strategic decisions you made, and the positive outcomes you achieved.

• Tools & Process: Briefly mention the tools you used (Figma, Unbounce, etc.) and your design process, emphasizing speed and iteration.

• Conciseness: Be prepared to walk through your portfolio efficiently, highlighting the most relevant projects and their impact.

📝 Enhancement Note: The interview process is heavily focused on practical application and demonstrated results. Candidates should be prepared to defend their design choices with data and a deep understanding of conversion optimization strategies.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided link, ensuring all required fields are completed accurately.

• Portfolio Customization: Tailor your portfolio to prominently feature your most impactful DTC/eCommerce landing page designs, specifically highlighting those with measurable improvements in CVR, AOV, or ROAS. Select case studies that best demonstrate your understanding of conversion psychology and direct-response marketing.

• Resume Optimization: Update your resume to clearly articulate your experience with landing page design, conversion optimization, A/B testing, and performance marketing. Use keywords from the job description and quantify your achievements with specific metrics whenever possible.

• Interview Preparation: Practice presenting your portfolio case studies, focusing on the narrative, your process, and the quantifiable results. Be ready to answer questions about conversion psychology, funnel optimization, and your experience in rapid-response design environments.

• Company Research: Thoroughly research Freebird, its products, and its marketing approach. Understand their brand positioning and identify how your design skills can contribute to their growth objectives.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.