(Senior) Graphic Designer - Packaging (m/w/d)

📍 Job Overview

Job Title: (Senior) Graphic Designer - Packaging (m/w/d)
Company: LIMITD by Wunderproducts GmbH
Location: Berlin, Germany
Job Type: Full-Time
Category: Creative & Media / Art & Design / Marketing / Retail / Food & Beverage
Date Posted: August 08, 2025
Experience Level: 2-5 Years
Remote Status: Hybrid

🚀 Role Summary

• Drive the visual identity and creative execution for LIMITD's brands (ROB's, HEYYY, EMYO) with a strong focus on packaging and POS marketing assets.
• Translate brand strategies and product concepts into compelling visual designs across digital and print media.
• Collaborate closely with cross-functional teams to ensure cohesive brand messaging and impactful marketing campaigns.
• Stay ahead of visual trends and customer preferences to inform design strategies and product development.
• Manage the end-to-end design process from initial concept development through to final production-ready assets.

📝 Enhancement Note: This role is positioned as a Senior Graphic Designer, implying a need for significant autonomy, strategic input, and a proven track record in packaging and brand design within a fast-paced startup environment. The "(m/w/d)" designation indicates an inclusive hiring practice common in Germany.

📈 Primary Responsibilities

• Lead the development and implementation of all graphic assets, with a primary emphasis on packaging design and Point-of-Sale (POS) marketing materials (e.g., displays) for the brands ROB's, HEYYY, and EMYO.
• Collaborate with the broader team on diverse projects, guiding the creative direction from initial "Look & Feel" concepts to final production execution.
• Create a wide array of graphic assets tailored for all relevant social media platforms, ensuring platform-specific best practices are met.
• Manage print design projects, including handling pre-press requirements and ensuring print-ready artwork for various marketing collateral.
• Develop and design graphic assets for visual concepts, corporate presentations, and product showcases, aligning with brand guidelines.
• Create compelling visual assets for brand marketing initiatives and social media content, contributing to campaign success.
• Conduct comprehensive research into current and emerging visual trends to inform and inspire design directions.

📝 Enhancement Note: The responsibilities highlight a hands-on creative role with a significant focus on product packaging and retail-specific marketing materials. The mention of POS assets indicates a need for understanding retail environments and how design impacts in-store visibility and consumer engagement. The requirement to work from concept to final execution suggests ownership and project management capabilities.

🎓 Skills & Qualifications

Education:

• Bachelor's degree in Graphic Design, Media Design, Communication Design, or a related field, or equivalent practical experience.

Experience:

• Proven extensive experience in digital design, with a strong portfolio showcasing successful projects.
• Demonstrated experience in marketing environments, understanding the technical and creative requirements of graphics across various marketing channels.
• Expertise in packaging design, including understanding product design principles, materials, and production considerations.

Required Skills:

• Advanced proficiency in Adobe Creative Suite: Photoshop, InDesign, and Illustrator for comprehensive graphic design and layout.
• Strong understanding of print production requirements and the ability to prepare print-ready files.
• Excellent eye for graphic design, UI design, and brand design principles, with a keen sense for customer preferences and market appeal.
• Demonstrated ability to identify customer preferences and translate them into effective design solutions.
• Solid grasp of design "Dos and Don'ts" for product packaging and marketing materials.
• Proficiency in After Effects for motion graphics and animation.
• Ability to work effectively in a team environment, demonstrating strong collaboration and communication skills.
• Proactive approach to taking responsibility and embracing new challenges.

Preferred Skills:

• Foundational knowledge of Motion Design principles and best practices.
• Basic understanding of Web Design principles (e.g., WordPress) and their application.
• Familiarity with UI/UX Design concepts and tools (e.g., Figma).
• Initial experience with 3D design software (e.g., Blender) and Augmented Reality (AR) platforms (e.g., Spark AR).

📝 Enhancement Note: The "Senior" aspect of the title, combined with the preferred skills in 3D, AR, and UI/UX, suggests that the company is looking for a designer who can not only execute but also innovate and contribute to future-facing design initiatives. The emphasis on "extensive experience" and a "strong portfolio" underscores the expectation of a seasoned professional.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing a range of design work, with a significant emphasis on packaging design projects.
• Detailed case studies demonstrating the design process for packaging and POS materials, including concept development, iterations, and final outcomes.
• Examples of digital and social media assets, illustrating versatility across different platforms and formats.
• Proof of understanding and application of brand guidelines across various design outputs.
• Documentation of projects involving print design, including pre-press preparation.

Process Documentation:

• Ability to articulate the design process for packaging development, from initial briefing to final artwork.
• Examples of how design thinking and customer research are integrated into the creative workflow.
• Demonstration of how feedback is incorporated and iterated upon throughout the design lifecycle.
• Evidence of efficient workflow management for handling multiple projects and deadlines simultaneously.

📝 Enhancement Note: For a senior role, the portfolio is paramount. It should not just display finished work but also reveal the candidate's thought process, problem-solving skills, and ability to manage complex projects from conception to completion, particularly within the packaging and retail marketing context.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for Senior Graphic Designers with 2-5 years of experience in Berlin, Germany, a competitive salary range is estimated between €45,000 - €60,000 annually. This estimate considers the cost of living in Berlin, the company's startup environment, and the specific requirements for packaging and digital design expertise.

Benefits:

• Fair Compensation Package: A competitive salary reflecting your skills and experience.
• Generous Vacation: 28 days of paid vacation per year.
• Monthly Lunch Subsidy: Contribution towards your daily meals during workdays.
• Public Transport Subsidy: Support for your commute to the office.
• Urban Sports Club Membership: Access to a wide range of sports and fitness facilities.
• Flexible Working Hours: Options for flexible start and end times (Gleitzeit) to accommodate work-life balance.
• Home Office Options: Flexibility to work remotely, contributing to a hybrid work model.
• Daily Office Provisions: Access to fresh fruit, muesli, beverages, and snacks to keep you energized.
• Modern Workplace: A well-equipped and contemporary workspace in a prime Berlin location.
• Good Transport Connections: Easy access to public transportation for convenient commuting.
• Individual Training and Development: Opportunities for continuous learning, skill enhancement, and professional growth.
• Start-Up Atmosphere: A dynamic and innovative work environment with flat hierarchies.
• Open Feedback Culture: Encouragement of open communication and constructive feedback.
• Team Events: Regular social gatherings and team-building activities to foster camaraderie.

Working Hours:

• Standard working hours are approximately 40 hours per week, with flexible "Gleitzeit" (flexitime) options allowing for adjustment around core business hours.

📝 Enhancement Note: The provided benefits are comprehensive and typical for a European startup, emphasizing work-life balance, employee well-being, and professional development. The salary estimate is based on typical market rates for a senior creative role in a major German city.

🎯 Team & Company Context

🏢 Company Culture

Industry: E-commerce / FMCG (Fast-Moving Consumer Goods) / Retail Technology. LIMITD operates at the intersection of influencer marketing, brand creation, and the traditional retail sector, focusing on products targeted at Gen Z. Company Size: Small to Medium-sized Enterprise (SME) with a growing team, likely between 50-200 employees based on typical startup growth trajectories. This size fosters a dynamic, agile environment where individual contributions are highly visible. Founded: 2020. This indicates a relatively young company, meaning it's likely still defining its long-term processes and culture, offering opportunities to shape its future.

Team Structure:

• The Graphic Design function likely sits within a Marketing or Creative department.
• Reporting structure is expected to be relatively flat, common in startups, potentially reporting to a Head of Marketing, Creative Director, or a similar leadership role.
• Cross-functional collaboration is key, involving close work with product development, marketing, sales, and potentially e-commerce teams to ensure visual consistency and campaign alignment.

Methodology:

• Data-driven decision-making is implied, especially given the focus on influencer marketing and consumer preferences for the Gen Z demographic.
• Agile and iterative design processes are likely employed to quickly adapt to market trends and campaign performance.
• Emphasis on innovation and authenticity, central to the company's mission of revolutionizing retail with influencer-driven products.

Company Website: https://www.limitd.de/

📝 Enhancement Note: Understanding LIMITD's position as a modern, influencer-driven brand builder is crucial. The culture is likely fast-paced, collaborative, and focused on rapid growth and innovation, appealing to individuals who thrive in such environments.

📈 Career & Growth Analysis

Operations Career Level: Senior Graphic Designer. This level indicates a need for significant autonomy, a proactive approach to problem-solving, and the ability to mentor or guide junior designers if applicable. The role is expected to contribute strategically to brand visual development and execution.

Reporting Structure: Likely reports to a Creative Lead, Art Director, or Head of Marketing. Direct reporting lines are typically clear but may be less formalized than in larger corporations.

Operations Impact: The Graphic Designer is pivotal in shaping the visual appeal and market perception of LIMITD's brands (ROB's, HEYYY, EMYO). Their work directly influences consumer engagement, brand recognition, and ultimately, sales performance through compelling packaging and marketing collateral.

Growth Opportunities:

• Specialization: Deepen expertise in packaging design, 3D visualization, or AR/VR applications within the consumer goods space.
• Leadership: Potential to grow into an Art Director or Lead Designer role as the company scales, managing a team and overseeing larger creative projects.
• Skill Expansion: Develop skills in areas like brand strategy, campaign management, or even product development input, leveraging design insights.
• Industry Exposure: Gain valuable experience in the rapidly evolving influencer-driven retail market.

📝 Enhancement Note: The growth trajectory for a senior designer in a startup like LIMITD is often tied to the company's expansion. Opportunities exist for both deepening creative expertise and moving into leadership roles, provided the individual demonstrates initiative and delivers impactful results.

🌐 Work Environment

Office Type: Hybrid work model, combining office-based collaboration with remote flexibility. Office Location(s): Berlin, Germany. Specifically located in Kreuzberg, known for its vibrant, creative, and well-connected urban atmosphere.

Workspace Context:

• Collaborative Environment: The office is designed to foster interaction, creativity, and team cohesion, with modern facilities and good transport links.
• Tools and Technology: Access to industry-standard design software and potentially emerging technologies (3D, AR) relevant to the role.
• Team Interaction: Frequent opportunities to engage with colleagues from various departments, encouraging a holistic understanding of the business and its creative needs.

Work Schedule:

• Flexible working hours (Gleitzeit) allow for personal scheduling preferences within a standard 40-hour work week, supporting a healthy work-life balance conducive to demanding creative tasks.

📝 Enhancement Note: The hybrid model and flexible hours are designed to support creative professionals, allowing for focused deep work at home and collaborative brainstorming and team building in the office. The Kreuzberg location offers a dynamic urban setting.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of CV and portfolio to assess qualifications and creative output.
• Creative Assessment: A practical design task or case study focusing on packaging or POS design challenges relevant to LIMITD's brands. This assesses problem-solving skills, creative approach, and technical proficiency.
• Team/Hiring Manager Interview: Discussion about experience, motivations, cultural fit, and how the candidate aligns with the company's values and collaborative style.
• Final Interview (Potentially): Meeting with senior leadership to discuss strategic alignment and long-term potential.

Portfolio Review Tips:

• Curate Strategically: Showcase your strongest packaging design projects prominently, alongside examples of digital and POS assets.
• Tell a Story: For each project, clearly articulate the brief, your role, the creative process, challenges faced, solutions implemented, and the impact of your design. Use visuals to support your narrative.
• Highlight Technical Skills: Demonstrate proficiency in Photoshop, InDesign, Illustrator, and After Effects. If you have 3D or AR examples, include them to showcase advanced capabilities.
• Brand Alignment: Show examples of how you've adapted designs to fit specific brand identities and target audiences (e.g., Gen Z).
• Prepare for Questions: Be ready to discuss your design choices, trends you follow, and how you handle feedback and revisions.

Challenge Preparation:

• Understand the Brands: Familiarize yourself with ROB's, HEYYY, and EMYO. Analyze their current branding, target audience, and market positioning.
• Retail & Packaging Focus: Be prepared for tasks that require applying design principles to physical products and in-store displays. Consider factors like shelf appeal, brand recognition, and regulatory information.
• Speed & Efficiency: Startups often require quick turnarounds. Practice designing under timed conditions.
• Communicate Your Process: Clearly explain your thought process, even if the final output isn't perfect. The approach and reasoning are often as important as the result.

📝 Enhancement Note: The interview process is likely to be rigorous, with a strong emphasis on a practical design challenge and portfolio review. Candidates should be ready to demonstrate not only creative talent but also an understanding of commercial design principles and the fast-paced startup environment.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Photoshop, InDesign, Illustrator (essential for all graphic design tasks, including packaging and print).
• Adobe After Effects: For creating motion graphics, animations, and visual effects for social media and marketing content.
• Figma (Preferred): For UI/UX design, prototyping, and collaborative design workflows.

Analytics & Reporting:

• While not directly responsible for analytics, understanding how design impacts engagement metrics (e.g., social media likes, shares, conversion rates) is beneficial. Familiarity with tools that track campaign performance can provide valuable context.

CRM & Automation:

• Primarily focused on design execution rather than CRM or marketing automation systems. However, understanding how final assets are deployed via marketing automation platforms can be advantageous.

3D & AR (Preferred):

• Blender: For 3D modeling, rendering, and animation.
• Spark AR Studio: For creating augmented reality effects for social media platforms.

📝 Enhancement Note: Proficiency in the Adobe Creative Suite is non-negotiable. Experience with After Effects, Figma, Blender, and Spark AR will significantly differentiate candidates and align with the company's forward-looking approach to design and digital engagement.

👥 Team Culture & Values

Operations Values:

• Innovation & Authenticity: A core value driving the creation of unique products and brand experiences that resonate with Gen Z.
• Collaboration & Teamwork: Emphasis on working together across departments to achieve shared goals, fostering an open and supportive atmosphere.
• Customer Centricity: A focus on understanding and meeting the preferences of the target audience, translating into design and product decisions.
• Agility & Adaptability: Thriving in a fast-paced startup environment, embracing change, and quickly responding to market dynamics.
• Responsibility & Ownership: Encouraging individuals to take initiative and ownership of their work, contributing to the company's growth.

Collaboration Style:

• Open Communication: Encouraging direct and honest feedback through flat hierarchies and regular team interactions.
• Cross-functional Integration: Designers work closely with marketing, product, and sales teams to ensure cohesive brand messaging and effective campaign execution.
• Shared Learning: A culture of continuous learning and knowledge sharing, where team members are encouraged to experiment and share insights.

📝 Enhancement Note: The company culture is likely dynamic, fast-paced, and people-oriented, typical of successful tech startups. Candidates who are proactive, collaborative, and aligned with these values will thrive.

⚡ Challenges & Growth Opportunities

Challenges:

• Rapid Growth & Scaling: Adapting design processes and outputs to meet the demands of a rapidly expanding company and product portfolio.
• Brand Consistency: Maintaining a strong, consistent visual identity across multiple brands and diverse marketing channels in a dynamic market.
• Trend Integration: Effectively incorporating emerging visual trends (e.g., 3D, AR) into brand assets without compromising brand integrity or usability.
• Balancing Creativity with Commercial Needs: Delivering innovative designs that are also commercially viable and meet production constraints.

Learning & Development Opportunities:

• Advanced Design Skills: Opportunities to deepen expertise in specialized areas like 3D rendering, AR/VR design, or advanced motion graphics.
• Brand Strategy Input: Contribute to the strategic development of brand visual identities and marketing campaigns.
• Industry Exposure: Gain hands-on experience in a unique niche combining influencer marketing, FMCG, and e-commerce.
• Mentorship: Potential to learn from experienced professionals in a fast-growing startup environment.

📝 Enhancement Note: The challenges presented are inherent to high-growth startup environments and offer significant opportunities for professional development and skill acquisition in cutting-edge design areas.

💡 Interview Preparation

Strategy Questions:

• How would you approach designing packaging for a new product targeting Gen Z, considering current social media trends and shelf appeal?
• Describe your process for developing a cohesive visual identity for multiple brands within the same company.
• How do you stay updated on design trends, and how do you decide which trends to incorporate into your work?

Company & Culture Questions:

• What interests you most about LIMITD and our brands (ROB's, HEYYY, EMYO)?
• How do you handle constructive criticism or feedback on your designs?
• Describe a time you worked effectively in a cross-functional team to achieve a common goal.

Portfolio Presentation Strategy:

• Structure: Organize your portfolio logically. Start with your strongest packaging designs. For each project, use a clear structure: Problem/Brief, Your Role, Solution (visuals), Process, Outcome/Impact.
• Highlight Relevance: Emphasize projects that demonstrate your experience with packaging, POS materials, digital marketing assets, and brand identity development.
• Showcase Technical Skills: Be prepared to discuss the software and techniques you used. If you have 3D or AR examples, explain the tools and creative process.
• Storytelling: Be ready to narrate your design journey for each project, highlighting your problem-solving approach and creative decision-making.

📝 Enhancement Note: Interviewers will be looking for a candidate who can demonstrate not only creative talent but also strategic thinking, an understanding of the target market, and an ability to integrate into a fast-paced startup culture.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit your application through the provided link on join.com.
• Customize Your Resume: Tailor your resume to highlight experience in packaging design, digital marketing assets, and proficiency with Adobe Creative Suite, emphasizing any experience with 3D or AR.
• Prepare Your Portfolio: Ensure your portfolio is up-to-date, visually appealing, and prominently features relevant packaging and POS design projects. Be ready to present it clearly and discuss your process.
• Research LIMITD: Familiarize yourself with the company's mission, the brands (ROB's, HEYYY, EMYO), their target audience (Gen Z), and their presence in the German retail market.
• Practice Your Pitch: Be ready to articulate your passion for design, your understanding of brand building, and how your skills align with the specific needs of this role and LIMITD's dynamic environment.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

---