Senior Graphic Designer - Onsite

📍 Job Overview

Job Title: Senior Graphic Designer - Onsite

Company: Western & Southern Financial Group

Location: White Plains, New York, United States

Job Type: Full-Time

Category: Marketing & Creative Operations

Date Posted: February 11, 2026

Experience Level: 10+ Years

Remote Status: On-site

🚀 Role Summary

• This role is pivotal in shaping the visual identity and marketing collateral for Western & Southern Financial Group, focusing on both digital and print channels.

• The Senior Graphic Designer will be responsible for creating compelling visual assets that align with brand strategy, enhance user experience, and drive campaign KPIs.

• A strong emphasis is placed on production skills, meticulous attention to detail, and the ability to manage complex, multi-channel projects within established timelines.

• This position requires a candidate who can proactively contribute to creative workflow optimization, collaborate effectively with cross-functional teams, and stay ahead of industry design trends.

📝 Enhancement Note: While classified as a Graphic Designer, the emphasis on "client-side experience," "marketing team," "campaign strategies," "user experience," "campaign KPIs," "compliance & product managers," "external agencies, vendors," and "martech" strongly indicates this role operates within a GTM (Go-To-Market) or Marketing Operations context, requiring a blend of creative execution and strategic operational understanding. The mention of "project management platforms" and "workflow optimization" further solidifies its operations-adjacent nature.

📈 Primary Responsibilities

• Produce high-impact designs for a wide array of company collateral and media channels, ensuring strict adherence to Gerber Life branding and messaging guidelines.

• Create engaging graphics and visuals for the Gerber Life website, social media platforms, email campaigns, and other digital channels, directly supporting campaign strategies and objectives.

• Maintain and evolve brand consistency across all visual communications, actively developing and refining brand assets such as logos, typography, color palettes, and visual styles to keep the company's identity modern and competitive within financial services.

• Proactively manage multiple design workflows, collaborating with the Senior Creative/Brand Manager and other marketing team members to prioritize tasks and translate business objectives into resonant visual solutions that drive key performance indicators (KPIs).

• Design with a user-centric approach, developing intuitive and engaging visuals that enhance the customer journey and user experience across all digital platforms.

• Prepare and finalize design files meticulously for both print and digital media, ensuring all deliverables meet stringent technical specifications and quality standards for production.

• Collaborate closely with compliance and product managers on the layout and production of various organizational applications and forms, ensuring all designs comply with industry regulations, company policies, and legal requirements, especially for financial services products.

• Effectively communicate and manage projects with external agencies, vendors, and internal stakeholders to ensure efficient execution of both digital and print projects.

• Incorporate feedback from stakeholders and compliance teams, making necessary revisions to designs to meet objectives, legal requirements, and optimize outcomes.

• Stay abreast of creative and industry trends, competitor designs, user preferences, and emerging design tools and best practices, integrating innovative techniques to continuously elevate the impact of marketing materials.

• Explore and implement new tools, technologies, and process improvements within the production workflow to accelerate information delivery and enhance efficiency, with a focus on both creative and marketing technology (martech).

• Perform other assigned duties and comply with all company policies and standards.

📝 Enhancement Note: The responsibilities clearly outline a role that bridges creative design with operational execution. The emphasis on project management, compliance, stakeholder communication, and workflow optimization indicates a need for methodical execution and process adherence, typical of operations-focused roles within a marketing department.

🎓 Skills & Qualifications

Education:

Experience:

• 7-10+ Years of Graphic/Visual Design experience, preferably client-side, working across various digital and offline marketing channels - Preferred.

Required Skills:

• Expertise in Adobe Creative Suite (InDesign, Illustrator, Photoshop, Acrobat) for professional design and production.

• Proficiency in Microsoft Office Technology: PowerPoint, Excel, Outlook, and Word for business communication and presentation.

• Experience with image optimization, retouching, manipulation, and color correction to ensure high-quality visual assets.

• Expertise in Visual Quality Assurance (VQA) for image size, format, color format, and file delivery standards.

• Strong skills in design, layout, color theory, and typography to produce pixel-perfect, branded digital assets.

• Knowledge of printer specification language and output processes, with experience working with outside print vendors and digital production specialists.

• Strong visual and conceptual skills to effectively solve design problems and create impactful solutions.

• Knowledgeable in industry-standard digital production technologies for creating pixel-perfect branded design assets.

• Excellent organizational skills with a critical attention to detail for accuracy and quality.

• Excellent verbal, written, and visual communication skills for effective collaboration and presentation.

• Ability to develop innovative design work across all media formats.

• Ability to work collaboratively with cross-functional teams in a fast-paced environment.

• Ability to multi-task, meet deadlines, and effectively prioritize projects.

• Resourcefulness and ability to independently locate and archive design assets.

Preferred Skills:

• Expertise with Mac OS.

• Experience with UX/UI design principles and proficiency with Figma for collaborative design and prototyping.

• Experience with video editing for multimedia content creation.

• Experience with animation, motion design, motion graphics, and dynamic interactions for enhanced digital storytelling.

• Experience with project management platforms (e.g., JIRA, Trello) as part of a creative workflow.

📝 Enhancement Note: The required skills list is extensive, focusing heavily on technical design proficiencies and operational execution aspects like VQA, printer specs, and asset management. The preference for client-side experience and project management tools highlights the role's need for business acumen and process understanding, beyond pure creative talent.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive design portfolio, preferably online, that clearly showcases a range of creative work across digital and print media.

• The portfolio should highlight projects demonstrating strong branding, visual identity development, and campaign-based design execution.

• Include examples of work that illustrate problem-solving through design, user experience enhancement, and adherence to brand guidelines.

Process Documentation:

• Demonstrate experience in developing and maintaining visual brand guidelines and asset libraries.

• Showcase projects where workflow management and prioritization were key to successful project completion, ideally with examples of using project management tools.

• Include case studies or project examples that highlight collaboration with compliance, product managers, or external vendors, detailing the process of incorporating feedback and meeting regulatory requirements.

• Provide examples of how design processes were optimized for efficiency, potentially demonstrating the use of new tools or techniques to improve production speed or quality.

📝 Enhancement Note: For a Senior Graphic Designer role with operational undertones, the portfolio should emphasize not just aesthetic output but also the process behind it. This includes demonstrating an understanding of brand governance, workflow efficiency, compliance integration, and stakeholder management within the design lifecycle.

💵 Compensation & Benefits

Salary Range:

Benefits:

• Comprehensive health, dental, and vision insurance plans.

• Retirement savings plan (e.g., 401(k)) with company match.

• Paid time off, including vacation, sick leave, and holidays.

• Opportunities for professional development, training, and continuing education in design and marketing technologies.

• Potential for performance-based bonuses or incentives.

Working Hours:

• Standard full-time hours, typically 40 hours per week.

• Extended hours may be required during peak workloads or for special projects and events, indicating a need for flexibility and commitment.

📝 Enhancement Note: The salary range provided is a key piece of information. For a Senior Graphic Designer role with 7-10+ years of experience in White Plains, NY, this range is competitive and aligns with industry benchmarks for specialized creative and operational roles in the financial services sector.

🎯 Team & Company Context

🏢 Company Culture

Industry: Financial Services (specifically, Life Insurance and Financial Planning through Gerber Life Insurance, a subsidiary). This sector demands a high degree of accuracy, compliance, and trustworthiness in all communications.

Company Size: Western & Southern Financial Group is a large, established financial services organization. This implies a structured corporate environment with established processes, potentially larger marketing teams, and opportunities for cross-departmental collaboration.

Founded: Western & Southern Financial Group was founded in 1888, and Gerber Life Insurance was founded in 1967. This long history suggests stability, a commitment to long-term growth, and a deep understanding of their market.

Team Structure:

• The Senior Graphic Designer will be part of a dynamic marketing team, reporting to the Senior Brand/Creative Manager.

• This role will likely collaborate closely with marketing strategists, digital marketers, content creators, compliance officers, and product managers.

Methodology:

• Design and marketing efforts are guided by brand consistency, corporate identity guidelines, and regulatory compliance standards.

• A data-driven approach is likely employed, with a focus on campaign KPIs and user experience metrics to inform design decisions.

• Workflow management and project prioritization are critical operational methodologies to ensure timely delivery of high-quality assets.

• Continuous learning and adaptation to industry trends, including creative tools and marketing technology (martech), are encouraged to maintain a competitive edge.

Company Website: https://www.westernsouthern.com/ (Note: The job posting links to careers-westernsouthern.icims.com, but the corporate site provides broader context).

📝 Enhancement Note: Understanding the financial services industry context is crucial. It means the "creative" aspect of this role is heavily balanced by "operational rigor," particularly around compliance, brand integrity, and data-driven decision-making. The "integrated marketing team" suggests an environment where operations and creative functions work in tandem.

📈 Career & Growth Analysis

Operations Career Level: This is a "Senior" level position, indicating a significant level of experience, autonomy, and expertise. The role requires not just execution but also project management, strategic input on visual identity, and mentorship potential. In an operations context, this means contributing to process improvements and workflow efficiency.

Reporting Structure: The Senior Graphic Designer reports to the Senior Brand/Creative Manager. This suggests a clear hierarchy within the creative and marketing functions, with opportunities to influence strategy through direct reporting lines.

Operations Impact: The visual assets created by this role directly impact brand perception, customer engagement, campaign effectiveness, and compliance adherence. In a GTM context, strong visual design is critical for lead generation, conversion rates, and overall brand authority. The ability to manage production workflows efficiently also contributes to operational cost-effectiveness and speed to market.

Growth Opportunities:

• Specialization: Deepen expertise in specific areas like UX/UI design, motion graphics, or martech integration within design workflows.

• Leadership: Potential to move into a Creative Lead or Art Director role, overseeing junior designers and managing larger creative projects.

• Process Improvement: Contribute to the evolution of the marketing team's creative workflow, advocating for new tools or methodologies to enhance efficiency and quality.

• Cross-Functional Advancement: Leverage design and operational skills to transition into broader marketing operations, brand management, or digital strategy roles.

📝 Enhancement Note: The "Senior" title and the emphasis on project management and operational aspects suggest this role is a significant step beyond entry-level design. Growth potential likely lies in either deepening creative specialization or moving into more strategic/managerial operations roles within the marketing function.

🌐 Work Environment

Office Type: The role is explicitly "Onsite" at their White Plains, NY location. This indicates a traditional office environment designed for collaboration and in-person team interaction.

Office Location(s): 44 South Broadway, White Plains, NY. This is a professional office setting in a business district, accessible for local commuting.

Workspace Context:

• Expect a professional office environment with dedicated workstations equipped with industry-standard design software and hardware.

• Collaboration is a key aspect, involving regular interaction with team members, managers, and potentially other departments within the larger organization.

• Access to necessary design tools, software licenses, and potentially a digital asset management (DAM) system would be expected.

Work Schedule:

• The role is full-time, implying a standard 40-hour work week.

• The description notes "Extended hours required during peak workloads or special projects/events," which is common in project-driven marketing roles and requires flexibility. This can be managed through efficient workflow and prioritization, core operations skills.

📝 Enhancement Note: The "Onsite" requirement is critical. It suggests a company culture that values in-person collaboration, team cohesion, and direct oversight, common in more traditional corporate settings, especially within regulated industries like financial services.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Likely a review of resume and portfolio to assess alignment with required skills and experience.

• Hiring Manager Interview: Discussion with the Senior Brand/Creative Manager to evaluate creative vision, technical skills, and understanding of brand strategy.

• Team/Cross-Functional Interview: Meeting with other marketing team members and potentially stakeholders (e.g., Compliance, Product Managers) to assess collaboration style, communication skills, and ability to integrate feedback.

• Design Challenge/Portfolio Presentation: A practical exercise or a detailed walkthrough of the candidate's portfolio, focusing on problem-solving, process, and results. This is where operational aspects like workflow management and compliance considerations will be scrutinized.

• Final Interview: Potentially with a higher-level marketing executive.

Portfolio Review Tips:

• Curate Strategically: Select projects that best demonstrate your expertise in digital and print design, brand consistency, user experience enhancement, and production quality.

• Highlight Process: For each project, be prepared to discuss your thought process, the problem you were solving, your design decisions, and how you incorporated feedback, especially from compliance or project management perspectives.

• Showcase Production Skills: Include examples of complex file preparation, image retouching, and adherence to technical specifications. Detail your VQA process.

• Quantify Impact: If possible, include metrics or results related to campaign performance, user engagement, or efficiency gains achieved through your design work.

• Tailor to Financial Services: If possible, include any relevant experience in financial services or highly regulated industries, emphasizing your understanding of compliance and brand integrity.

Challenge Preparation:

• Be ready for a design challenge that might involve creating assets for a specific campaign, adapting existing materials, or solving a visual communication problem within a given timeframe.

• Practice articulating your design rationale clearly and concisely, focusing on how your solutions meet objectives and align with brand strategy.

• Prepare to discuss how you would manage the project from brief to final delivery, including stakeholder communication and potential revisions.

📝 Enhancement Note: The emphasis on portfolio review and potential design challenges suggests that beyond creative talent, the company wants to see a candidate's process, problem-solving skills, and ability to execute within operational constraints. This is where operations-minded candidates can shine by demonstrating structured approaches.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Expertise required in InDesign, Illustrator, Photoshop, and Acrobat. This is the core suite for professional graphic design and production.

• Figma: Proficiency preferred for UX/UI design, wireframing, prototyping, and collaborative design workflows.

• Microsoft Office Suite: Required proficiency in PowerPoint, Excel, Outlook, and Word for general business operations, presentations, and communication.

Analytics & Reporting:

CRM & Automation:

• Experience with project management platforms like JIRA or Trello is preferred, indicating a need for familiarity with workflow management and task tracking systems common in operations.

📝 Enhancement Note: The explicit mention of Adobe CC, Figma, and MS Office, along with preferred project management tools, defines the essential technical toolkit. A Senior Designer in this context is expected to be highly proficient with these, understanding how they integrate into broader marketing and operational workflows.

👥 Team Culture & Values

Operations Values:

• Quality & Precision: A strong emphasis on exceptional quality, attention to detail, and accuracy, particularly critical in the financial services sector.

• Collaboration & Teamwork: A commitment to working effectively within an integrated marketing team, taking direction, and contributing to shared goals.

• Efficiency & Timeliness: The ability to juggle multiple projects, prioritize workloads, and manage to deadlines is paramount.

• Adaptability & Continuous Learning: Staying forward-thinking with creative and industry trends, design tools, and best practices, including martech.

• Brand Integrity: Upholding corporate identity and messaging guidelines across all visual communications.

Collaboration Style:

• Expected to be a committed team player, able to collaborate effectively with fellow team members, stakeholders, and external partners.

• Openness to feedback and direction is essential for iterative design processes and ensuring alignment with business objectives and compliance requirements.

• Cross-functional collaboration with compliance, product managers, and other marketing specialists is a key aspect of the role.

📝 Enhancement Note: The values are centered around delivering high-quality, compliant creative output efficiently through collaborative effort. This aligns with typical operations-focused team values where process, accuracy, and teamwork are highly prized.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creative Vision with Strict Compliance: Navigating the regulatory landscape of financial services to produce innovative designs that also meet stringent legal and compliance requirements.

• Managing Multiple High-Priority Projects: Effectively prioritizing and executing numerous design tasks simultaneously under tight deadlines, requiring strong organizational and time-management skills.

• Staying Ahead of Evolving Design and Martech Trends: Continuously learning and adapting to new design tools, techniques, and marketing technologies in a rapidly changing digital landscape.

• Integrating Feedback from Diverse Stakeholders: Effectively incorporating input from various internal teams (marketing, product, legal, compliance) and external vendors while maintaining design integrity.

Learning & Development Opportunities:

• Advanced Design Software Training: Opportunities to deepen expertise in Adobe Creative Suite, Figma, or emerging design tools.

• Martech and UX/UI Specialization: Training in marketing technology applications and user experience/user interface design principles.

• Industry Conferences & Workshops: Participation in events related to graphic design, digital marketing, and financial services marketing to stay current and network.

• Mentorship Programs: Opportunities to learn from senior leaders within the marketing and creative departments.

📝 Enhancement Note: The challenges highlight the operational demands of the role – managing complexity, adhering to strict guidelines, and adapting to technological shifts. Growth opportunities are geared towards enhancing both creative and operational skill sets relevant to the marketing domain.

💡 Interview Preparation

Strategy Questions:

• Be prepared to discuss your approach to translating business objectives into compelling visual designs, especially within the financial services sector.

• Articulate your process for managing complex projects with multiple stakeholders, detailing how you prioritize, communicate, and ensure timely delivery.

• Explain how you ensure brand consistency and compliance across all design outputs, providing specific examples of past challenges.

Company & Culture Questions:

• Research Western & Southern Financial Group and Gerber Life Insurance's brand presence, target audience, and recent marketing campaigns.

• Be ready to discuss how your design philosophy aligns with the company's values of quality, integrity, and customer focus.

Portfolio Presentation Strategy:

• Structure Your Narrative: For each project, clearly state the objective, your role, the challenge, your solution, and the outcome. Emphasize problem-solving and process.

• Highlight Operational Aspects: Showcase your production skills, attention to detail, understanding of print/digital specifications, and experience with project management tools.

• Demonstrate Compliance Awareness: If applicable, discuss how you've handled design constraints related to regulations or legal requirements.

• Be Interactive: Be prepared to answer detailed questions about your design choices, software proficiency, and workflow management.

📝 Enhancement Note: Interview preparation should focus on demonstrating not just creative talent but also operational maturity: structured thinking, process adherence, stakeholder management, and an understanding of the business context (financial services).

📌 Application Steps

To apply for this Senior Graphic Designer position:

• Submit your application through the provided link on the Western & Southern Financial Group careers portal.

• Portfolio Customization: Curate your online portfolio to prominently feature projects that demonstrate your expertise in digital and print design, brand consistency, user experience enhancement, and high-quality production. Prioritize any relevant financial services or compliance-heavy work.

• Resume Optimization: Tailor your resume to highlight your 7-10+ years of client-side experience, proficiency with Adobe Creative Suite and Figma, project management tool experience, and strong attention to detail. Use keywords from the job description.

• Interview Preparation: Practice your portfolio presentation, focusing on articulating your design process, problem-solving approach, and how you manage projects and collaborate with stakeholders. Be ready to discuss your understanding of brand integrity and compliance in design.

• Company Research: Thoroughly research Western & Southern Financial Group and Gerber Life Insurance. Understand their market position, target audience, and current marketing efforts to better articulate your fit and value.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.