Senior Graphic Designer

📍 Job Overview

Job Title: Senior Graphic Designer

Company: Westgate Resorts

Location: Las Vegas, Nevada, United States

Job Type: Full-time

Category: Creative & Design / Marketing

Date Posted: March 2, 2026

Experience Level: 6+ Years

Remote Status: On-site

🚀 Role Summary

• This Senior Graphic Designer role is pivotal in shaping and executing the visual identity and marketing collateral for Westgate Resorts, ensuring brand consistency across all B2C initiatives.

• The position demands a strategic approach to design, translating marketing briefs into compelling visual narratives that align with business objectives and enhance guest experiences.

• This role involves end-to-end project management for design assets, from conceptualization through to final delivery, requiring strong organizational and communication skills.

• A key aspect of this role is the continuous improvement of design output by staying abreast of new technologies and best practices in both digital and print mediums.

📝 Enhancement Note: While the original job title is "Senior Graphic Designer," this enhancement positions the role within the broader context of Marketing Operations and GTM strategy by emphasizing its contribution to B2C marketing campaigns, brand consistency, and visual asset management, which are critical for Go-To-Market execution.

📈 Primary Responsibilities

• Brand Stewardship: Maintain the overarching vision and marketing design strategy, ensuring all creative outputs for Westgate Resorts are in strict alignment with established branding guidelines and business objectives.

• B2C Creative Execution: Design and produce a wide range of high-quality B2C marketing materials, including but not limited to: emails, landing pages, cross-channel marketing campaigns, digital banners, social media graphics, infographics, logos, website elements, and other essential marketing collateral.

• Strategic Design Translation: Effectively interpret marketing briefs and stakeholder objectives, translating them into visually compelling design work that resonates with the target audience and achieves specific business goals.

• Cross-Functional Collaboration: Work closely with the Advertising Project Manager and other cross-functional teams to streamline project workflows, ensure timely delivery of assets, and foster a collaborative design environment.

• Technical Proficiency & Innovation: Apply best practices for web, mobile, video, email design, advertising, and print production; contribute to the team's knowledge base by educating colleagues on new technologies and Standard Operating Procedures (SOPs) to drive continuous improvement in design output and efficiency.

• Digital Content Management: Manage and troubleshoot digital display content, including experience with programs like "Cool Signs," ensuring seamless execution of dynamic visual campaigns.

• On-Site Support: Conduct site inspections with vendors, manage collateral pickups and deliveries, and perform quality control checks to ensure brand integrity and production accuracy.

📝 Enhancement Note: Responsibilities have been elaborated to highlight the strategic impact of the design work, the breadth of B2C marketing assets, and the collaborative nature of the role, aligning with typical expectations for a senior-level designer in a marketing-driven organization.

🎓 Skills & Qualifications

Education: BA/BS preferred in Graphic Design, Fine Arts, Marketing, or a related field.

Experience: Minimum of 6+ years of progressive experience in digital and print graphic design.

Required Skills:

• Advanced proficiency in the Adobe Creative Suite, specifically Photoshop, Illustrator, and InDesign.

• Proven experience with motion graphics and video editing software, including After Effects and Premiere.

• Strong understanding of typography, layout principles, color theory, and visual hierarchy.

• Demonstrated ability to design and execute successful B2C marketing campaigns, including emails, landing pages, digital banners, and social media assets.

• Extensive experience in both digital and print communications, understanding the unique requirements and best practices for each medium.

• Excellent communication skills, with the ability to effectively articulate design concepts and assess departmental needs.

• Proven ability to multitask, manage multiple projects simultaneously, and excel in a fast-paced, dynamic environment.

• Strong problem-solving skills with exceptional attention to detail and a commitment to quality control.

Preferred Skills:

• Experience with web design principles and UI/UX best practices.

• Familiarity with content management systems (CMS) for web updates.

• Knowledge of video production and editing workflows beyond basic troubleshooting.

• Experience working within the hospitality or resort industry.

📝 Enhancement Note: The requirements are detailed to emphasize the critical software proficiencies and the breadth of design applications expected from a senior-level candidate. The emphasis on B2C marketing and cross-channel campaign experience is crucial for a GTM-focused role.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Comprehensive Digital Portfolio: A robust digital portfolio showcasing a diverse range of design work is mandatory. This should include examples of B2C marketing campaigns, email designs, landing pages, digital banners, social media graphics, infographics, logos, and website design elements.

• Print Design Showcase: Include examples of print collateral such as brochures, advertisements, signage, and other marketing materials to demonstrate proficiency in print production and layout.

• Motion Graphics & Video Examples: Showcase your capabilities in After Effects and Premiere through short video clips, animated graphics, or motion graphics integrated into marketing materials.

• Brand Consistency Examples: Highlight projects where you successfully maintained and evolved brand guidelines across multiple channels and asset types.

• Problem-Solving Case Studies: Include 1-2 brief case studies that detail a design challenge, your approach, the tools used, and the measurable impact or outcome of your design solution.

Process Documentation:

• Workflow Design & Optimization: Be prepared to discuss how you approach designing and optimizing workflows for creative projects, from brief to final asset delivery, ensuring efficiency and quality.

• Implementation & Automation: Demonstrate an understanding of how design assets are implemented across various platforms (web, email, digital displays) and any experience with automation tools or processes that enhance design deployment.

• Measurement & Performance Analysis: Be ready to discuss how design effectiveness is measured, including metrics related to campaign performance, user engagement, and brand recall, and how this data informs future design decisions.

📝 Enhancement Note: This section is crucial for a design role, emphasizing the need for a portfolio that not only demonstrates technical skill but also strategic thinking, problem-solving, and an understanding of design's impact on business objectives.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for Senior Graphic Designers with 6+ years of experience in Las Vegas, Nevada, the estimated salary range is $75,000 - $95,000 annually. This range accounts for the cost of living in Las Vegas and the specialized skills required, including advanced Adobe Suite proficiency and video editing.

Benefits:

• Comprehensive Health Insurance: Medical, dental, and vision coverage.

• Paid Time Off (PTO): Generous vacation, sick leave, and paid holidays.

• Retirement Savings Plan: 401(k) with company match.

• Employee Discounts: Discounts on resort stays, dining, and entertainment at Westgate properties.

• Professional Development: Opportunities for training, workshops, and conferences to enhance design skills.

• On-site Amenities: Access to resort amenities and facilities.

• Career Growth: Opportunities for advancement within Westgate Resorts' extensive network of properties.

Working Hours: This is a full-time, on-site position. Standard working hours are typically 40 hours per week, Monday through Friday, with potential for occasional overtime or weekend work depending on project deadlines and business needs. Flexibility may be offered in scheduling within the standard work week.

📝 Enhancement Note: Salary range is estimated based on location, experience level, and common benefits for similar roles. The benefits are tailored to align with what a large resort company like Westgate Resorts might offer, emphasizing perks relevant to the hospitality industry.

🎯 Team & Company Context

🏢 Company Culture

Industry: Hospitality & Tourism, featuring integrated resort and casino operations. Westgate Resorts is a prominent player in the vacation ownership and resort management sector, known for its extensive portfolio of properties across the United States.

Company Size: Westgate Resorts is a large organization, with 5,000 - 10,000 employees globally, indicating a structured environment with established processes and ample opportunities for career development.

Founded: Westgate Resorts was founded in 1980, bringing decades of experience and a stable, well-established presence in the hospitality industry.

Team Structure:

• Marketing Department: The Senior Graphic Designer will likely be part of a larger marketing department, potentially reporting to an Advertising Project Manager or Marketing Director.

• Cross-Functional Collaboration: The role requires close collaboration with marketing specialists, content creators, web developers, and potentially sales and operations teams to ensure cohesive campaign execution.

• Creative Team: You may work alongside other designers, copywriters, and creative professionals, fostering a collaborative and innovative environment.

Methodology:

• Data-Driven Marketing: Westgate Resorts likely employs data analysis to inform marketing strategies, meaning design decisions should be backed by an understanding of campaign performance and guest engagement metrics.

• Brand Consistency Focus: A strong emphasis is placed on maintaining a consistent brand image across all touchpoints to reinforce brand identity and guest trust.

• Guest Experience Centricity: All marketing efforts, including design, are geared towards enhancing the overall guest experience and driving engagement with resort offerings.

Company Website: https://www.westgateresorts.com/

📝 Enhancement Note: Company context is derived from the provided description and general knowledge of large resort organizations. The focus is on how this context influences the operations and expectations of a design role within the marketing function.

📈 Career & Growth Analysis

Operations Career Level: This is a Senior-level position, indicating a need for demonstrated expertise, independent work ethic, and the ability to mentor or guide junior team members. The role involves managing significant creative projects and contributing to strategic design decisions, moving beyond basic execution.

Reporting Structure: The Senior Graphic Designer reports to the Advertising Project Manager, suggesting a direct line of responsibility for project execution and workflow management within the advertising and creative team.

Operations Impact: The visual assets created by this role directly impact Westgate Resorts' Go-To-Market (GTM) strategies. High-quality, on-brand designs are crucial for attracting customers, driving engagement with promotions, enhancing website and email campaign performance, and ultimately contributing to revenue generation through increased bookings and customer acquisition. The role bridges creative execution with tangible business outcomes.

Growth Opportunities:

• Leadership Development: Potential to grow into a Lead Designer or Art Director role, overseeing creative projects and managing a team of designers.

• Specialization: Opportunity to deepen expertise in specific areas such as motion graphics, UI/UX design, or digital campaign strategy.

• Cross-Departmental Mobility: Potential to transition into other marketing roles or leverage design skills in brand management or content strategy within the broader Westgate Resorts organization.

• Industry Exposure: Continued learning and exposure to the fast-paced hospitality and entertainment industry, allowing for continuous skill enhancement and career diversification.

📝 Enhancement Note: This analysis frames the Senior Graphic Designer role within a career progression path, highlighting its strategic importance and potential for future growth, especially in relation to GTM and marketing operations.

🌐 Work Environment

Office Type: The role is based at the Westgate Las Vegas Resort & Casino, adjacent to the Las Vegas Convention Center and near the Strip. This implies a dynamic, fast-paced work environment within a large resort property. The workspace is likely modern and equipped with the necessary design technology.

Office Location(s): The primary work location is 3000 Paradise Road, Las Vegas, NV 89109, USA. This is an on-site position, with no remote work options offered.

Workspace Context:

• Collaborative Atmosphere: Expect to work in an environment that fosters collaboration with marketing teams, project managers, and potentially other resort departments.

• Access to Technology: The workspace will be equipped with industry-standard design software and hardware to support the creative demands of the role.

• Inspiration Hub: Working within a vibrant resort environment can offer unique inspiration and direct exposure to the target audience and brand experience.

• On-Site Responsibilities: The role may involve occasional site inspections, vendor meetings, and managing physical collateral, requiring mobility within the resort property.

Work Schedule: This is a full-time, on-site position. The standard work schedule is 40 hours per week, typically Monday through Friday. Some flexibility may be offered within the standard work week, but the nature of resort operations may require occasional adjustments to accommodate project deadlines or urgent needs.

📝 Enhancement Note: The work environment description emphasizes the unique aspects of working within a large resort property and the on-site nature of the role, which is critical for candidates to understand.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and, crucially, your digital portfolio to assess your design skills, experience, and alignment with Westgate Resorts' brand aesthetic.

• Technical Interview: This stage will likely involve a deep dive into your proficiency with Adobe Creative Suite (Photoshop, Illustrator, InDesign) and video/motion graphics software (After Effects, Premiere). Expect to discuss specific projects and your technical approach.

• Design Challenge/Portfolio Presentation: You may be asked to present your portfolio, discussing your process, rationale, and the impact of your work on business objectives. A specific design challenge related to B2C marketing or resort branding might also be assigned.

• Behavioral/Team Fit Interview: An interview with the Advertising Project Manager and potentially other team members to assess your communication skills, ability to collaborate, problem-solving approach, and cultural fit within the Westgate Resorts team.

Portfolio Review Tips:

• Curate Strategically: Select your strongest, most relevant pieces that showcase your skills in B2C marketing, digital design, print design, and motion graphics. Tailor your portfolio to highlight examples that align with the hospitality industry.

• Tell a Story: For each project, clearly articulate the brief, your design process, the challenges you faced, your solutions, and the measurable results or impact. Use case study formats where appropriate.

• Highlight Key Tools: Explicitly mention the Adobe Creative Suite tools and any other software used for each project.

• Showcase Brand Understanding: Include examples that demonstrate your ability to work within brand guidelines and adapt them creatively.

• Quality Over Quantity: Ensure all presented work is high-resolution and polished. A few exceptional pieces are better than many mediocre ones.

Challenge Preparation:

• Understand the Brand: Thoroughly research Westgate Resorts' current marketing campaigns, target audience, and brand voice.

• Anticipate B2C Scenarios: Prepare for a potential challenge involving designing a campaign for a specific resort offering, event, or promotional period.

• Focus on ROI: Be ready to explain how your design solutions contribute to business objectives and revenue generation, even in a hypothetical scenario.

• Time Management: If a timed challenge is given, practice working efficiently under pressure while maintaining quality.

📝 Enhancement Note: This section provides actionable advice for candidates, focusing on the critical elements of a design portfolio and interview process, especially the emphasis on B2C marketing and a strong digital portfolio.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Advanced proficiency required in Photoshop, Illustrator, and InDesign.

• Motion Graphics & Video Editing: Essential experience with After Effects and Premiere.

• Digital Display Software: Familiarity with systems like "Cool Signs" for scheduling and troubleshooting digital content is a plus.

Analytics & Reporting:

CRM & Automation:

• Experience integrating design assets into marketing automation platforms or CRM systems (e.g., for email campaigns) is advantageous.

📝 Enhancement Note: This section highlights the specific software essential for the role, which is critical for operations professionals to assess their tool proficiency against the job requirements.

👥 Team Culture & Values

Operations Values:

• Excellence in Execution: A commitment to delivering high-quality, polished creative work that meets deadlines and exceeds expectations.

• Brand Integrity: Upholding the Westgate Resorts brand across all visual communications, ensuring consistency and professionalism.

• Innovation & Continuous Improvement: Embracing new design technologies and methodologies to enhance output and efficiency.

• Collaboration & Teamwork: Working effectively with cross-functional teams to achieve shared marketing and business goals.

• Guest-Centricity: Designing with the end-user (the resort guest) in mind, aiming to enhance their experience and engagement.

Collaboration Style:

• Cross-Functional Integration: The role requires seamless collaboration with marketing managers, project managers, and potentially sales teams to ensure design aligns with overall campaign strategies.

• Feedback & Iteration: An open approach to receiving and incorporating feedback from stakeholders to refine designs and achieve optimal results.

• Knowledge Sharing: A willingness to share expertise, particularly regarding new design techniques or software, to elevate the entire creative team's capabilities.

📝 Enhancement Note: These values and collaboration styles are inferred based on the nature of a senior role within a large hospitality company, emphasizing professionalism, teamwork, and a results-oriented approach.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Brand Consistency with Creative Innovation: Meeting the demands of a large brand while pushing creative boundaries to keep marketing materials fresh and engaging.

• Fast-Paced Environment: Managing multiple high-priority projects with tight deadlines in a dynamic resort and marketing landscape.

• Technical Troubleshooting: Effectively diagnosing and resolving issues with digital display content and other technical aspects of design deployment.

• Adapting to Evolving Marketing Trends: Staying current with the latest design trends, digital technologies, and B2C marketing strategies to ensure relevance and impact.

Learning & Development Opportunities:

• Mastering New Design Technologies: Access to training and resources to explore advanced features in Adobe Creative Suite, new animation techniques, or emerging design software.

• Industry Expertise: Deepening knowledge of the hospitality and resort industry to create more targeted and effective marketing materials.

• Project Management Skills: Developing stronger project management capabilities through direct involvement in managing design projects from inception to completion.

• Mentorship: Opportunities to mentor junior designers, further developing leadership and communication skills.

📝 Enhancement Note: Challenges and growth opportunities are framed to provide prospective candidates with a realistic view of the role's demands and its potential for professional development.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to translate a complex marketing brief into a design concept. What was your process, and what was the outcome?" (Focus on your interpretation, strategic thinking, and ability to deliver results.)

• "How do you ensure brand consistency across diverse marketing channels, especially when working with different media like digital banners, emails, and print collateral?" (Highlight your understanding of brand guidelines and multi-channel strategy.)

Company & Culture Questions:

• "What interests you about Westgate Resorts and the hospitality industry?" (Showcase your research into the company and your enthusiasm for the sector.)

• "How do you approach collaboration with project managers and other team members, especially when receiving feedback or working under pressure?" (Demonstrate your teamwork and communication skills.)

Portfolio Presentation Strategy:

• Structure Your Narrative: For each project, clearly define the problem, your creative solution, your role, the tools used, and the results achieved.

• Quantify Impact: Where possible, use data and metrics to demonstrate the success of your designs (e.g., increased click-through rates, improved engagement, positive guest feedback).

• Highlight B2C and Hospitality Relevance: Emphasize projects that are most relevant to B2C marketing and the hospitality industry.

• Be Prepared for Technical Questions: Be ready to discuss your technical choices and problem-solving approaches for specific design elements.

📝 Enhancement Note: Interview preparation focuses on key areas relevant to a senior design role, including strategic thinking, technical skills, brand understanding, and the ability to articulate design's business impact.

📌 Application Steps

To apply for this Senior Graphic Designer position:

• Submit Your Application: Complete the application through the provided link on jobs.smartrecruiters.com.

• Curate Your Digital Portfolio: Ensure your portfolio is up-to-date, showcases your best B2C and print design work, and includes examples of your proficiency with Adobe Creative Suite and video editing software. Make sure it's easily accessible via a link in your resume or application.

• Tailor Your Resume: Highlight your 6+ years of experience, specific achievements in B2C marketing campaigns, and proficiency with required software (Photoshop, Illustrator, InDesign, After Effects, Premiere). Use keywords from the job description.

• Prepare Your Portfolio Presentation: Practice walking through your portfolio, focusing on your design process, strategic thinking, and the impact of your work, especially for hospitality-related projects.

• Research Westgate Resorts: Familiarize yourself with Westgate Resorts' brand, current marketing efforts, and the Las Vegas market to demonstrate genuine interest and alignment during interviews.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.