Senior Graphic Designer

📍 Job Overview

Job Title: Senior Graphic Designer

Company: Tipalti

Location: Plano, Texas, United States

Job Type: Full-Time

Category: Marketing Operations / Creative Operations

Date Posted: February 10, 2026

Experience Level: 7+ Years

Remote Status: Hybrid

🚀 Role Summary

• Drive brand consistency and innovation through the creation of compelling visual narratives across digital, print, animated, and motion graphics assets.

• Execute sophisticated, polished, and professional motion graphics, animation, and typography to amplify marketing messaging.

• Lead the development of scalable visual approaches, including templates and tools, to empower cross-functional partners and enable self-service.

• Apply imaginative and iterative visual storytelling to generate impactful ideas, cohesive narratives, and scalable concepts for a global finance automation platform.

📝 Enhancement Note: While this role is titled "Senior Graphic Designer," the emphasis on "finance automation," "global business," and "marketing operations" implies a strong connection to GTM (Go-To-Market) strategy and operational efficiency in creative execution. The role requires not just creative output but also strategic thinking around scalability and process. This position is situated within the Marketing team, reporting to the Creative team lead, suggesting a focus on operationalizing creative campaigns and ensuring brand integrity across various marketing initiatives.

📈 Primary Responsibilities

• Own the end-to-end creative process from concept to production for all marketing assets, ensuring strict brand consistency across landing pages, events, webinars, email campaigns, and social media.

• Craft and produce sophisticated, polished, and professional motion graphics, animation, and typography to amplify marketing messaging into compelling and engaging designs.

• Lead the development of visual approaches that can scale, including creating templates, tools, and guidance to enable cross-functional partners to self-serve effectively.

• Apply deep experience with imaginative and iterative visual storytelling to generate thoughtful ideas, compelling narratives, and scalable concepts for diverse marketing needs.

• Lead creative brainstorms and critiques with a genuine interest in finding the best solution for engaging both new and existing audiences, fostering a collaborative and solution-oriented environment.

• Manage and foster collaboration with cross-functional departments, including Content, Demand Generation, and Product Marketing, to ensure cohesive campaign execution.

• Produce non-static deliverables, including motion graphics, animation design, and video content, to enhance marketing efforts and drive engagement.

📝 Enhancement Note: The responsibilities highlight a need for a designer who can operate both creatively and strategically, focusing on efficiency and scalability. This includes not only producing assets but also developing systems (templates, tools) that allow other teams to leverage design effectively, a key aspect of operations. Managing cross-functional collaboration is also crucial, underscoring the operational nature of integrating creative efforts within broader marketing campaigns.

🎓 Skills & Qualifications

Education:

Experience:

• Minimum of 7+ years of working experience on a professional creative team, with a strong preference for experience within an in-house B2B SaaS environment.

• Proven track record of producing digital assets, both static and animated (e.g., motion graphics, animation, landing page assets, web banners, social media posts, email marketing).

• Demonstrated experience in applying imaginative and iterative visual storytelling to generate thoughtful ideas, compelling narratives, and scalable concepts.

• Experience leading creative brainstorms and critiques, with a focus on collaborative problem-solving and finding optimal solutions.

Required Skills:

• Advanced knowledge of relevant design tools, including Figma, Adobe Illustrator, InDesign, Photoshop, After Effects, and frame.io.

• Deep understanding of classic and contemporary trends in typography, photography, illustration, motion graphics, and video.

• Excellent communication skills for articulating design narratives to stakeholders, defending creative choices, and collaborating effectively with others.

• Highly self-motivated and adept at problem-solving, with a proven ability to manage and prioritize multiple projects in a dynamic environment.

• Strong pre-visualization skills, including wireframing, storyboarding, and understanding motion theory.

• Skills in executing digital mediums such as web, video, and presentations.

Preferred Skills:

• Familiarity with front-end development concepts (CSS, JavaScript, HTML) and comfort working within UX constraints.

• Experience in developing scalable visual approaches, including templates and tools, to enable self-service for cross-functional teams.

• Understanding of marketing automation platforms and their creative asset requirements.

• Experience with A/B testing creative assets to optimize performance.

📝 Enhancement Note: The emphasis on specific design software (Figma, Adobe Suite, After Effects), coupled with the need for understanding UX constraints and potentially front-end development basics, points to a role that requires technical proficiency integrated with creative output. The preference for B2B SaaS experience and the mention of "finance automation" indicate a need for understanding how creative assets serve business objectives and drive demand generation, aligning with revenue operations principles.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a solutions-based approach to innovative and inspired ideas and design, demonstrating how creative solutions address specific marketing challenges.

• Include several examples demonstrating expertise in digital, print, motion, and animated graphics executions, with clear explanations of the project's objective and the designer's role.

• Present work that highlights an understanding of brand consistency and how individual assets contribute to a cohesive brand narrative.

Process Documentation:

• Provide examples or descriptions of how you manage the creative process from concept to final delivery, including project initiation, feedback loops, and final asset handoff.

• Showcase experience in developing and implementing visual storytelling frameworks or narrative structures for marketing campaigns.

• Detail your approach to collaborating with cross-functional partners, illustrating how you gather requirements, present concepts, and incorporate feedback.

📝 Enhancement Note: For a senior role, the portfolio is critical. It should not just display aesthetic quality but also demonstrate strategic thinking, problem-solving capabilities, and an understanding of process. For this role, evidence of creating scalable systems (templates, guides) and managing projects efficiently within a team environment will be highly valued, reflecting operational excellence in creative delivery.

💵 Compensation & Benefits

Salary Range:

Benefits:

• Hybrid working model with 3 days in the office per week.

• Competitive salary and stock options.

• Matching 401(k) retirement plan.

• Comprehensive extended benefits package.

• Employee Assistance Program (EAP) for confidential support.

• Life insurance, Accidental Death & Dismemberment (AD&D), and Long-Term Disability (LTD) coverage.

• Generous Maternity, Paternity, and Fertility Treatment benefits.

• 15 days of Paid Time Off (PTO) annually.

• Subsidized lunch provided on office days.

• Access to fresh fruit, snacks, and drinks in the office.

• Phone and internet allowance to support remote work.

• Regular company-wide social events to foster team cohesion.

Working Hours:

• Standard full-time working hours, approximately 40 hours per week, with flexibility to manage project deadlines and creative workflows. The hybrid model allows for structured in-office collaboration and focused remote work.

📝 Enhancement Note: The salary range is an estimate based on geographic location (Plano, TX), experience level (7+ years), and industry (B2B SaaS). Compensation for senior creative roles can vary significantly based on the specific demands of the role, the company's financial health, and the candidate's portfolio and negotiation skills. The benefits package is extensive and competitive, reflecting a commitment to employee well-being and work-life balance.

🎯 Team & Company Context

🏢 Company Culture

Industry: Financial Technology (FinTech) / Software as a Service (SaaS) - Specializing in AI-powered finance automation.

Company Size: The provided data does not specify the exact size, but Tipalti is a well-established global company with offices in multiple countries and a significant client portfolio, suggesting a mid-to-large enterprise size (likely 500-2000+ employees). This size offers opportunities for impact without being lost in a massive organization, and implies established processes and cross-functional collaboration.

Founded: 2010. Tipalti has grown from its founding in Israel to a global business with headquarters in the San Francisco Bay Area, indicating a trajectory of significant growth and international expansion.

Team Structure:

• The Senior Graphic Designer will join a growing Marketing team and report to the Creative team lead. This suggests a structured creative department within the broader marketing organization.

• The role requires significant collaboration with cross-functional departments such as Content, Demand Generation, and Product Marketing, indicating a matrixed approach to campaign execution.

Methodology:

• The company emphasizes an AI-powered platform and finance automation, suggesting a data-driven and technologically advanced approach to its business operations.

• Tipalti operates with a "collaborative culture" where "everyone checks their egos at the door and stands ready to reach for success together," indicating a team-oriented environment focused on shared goals.

• The mission to "elevate how finance teams operate" and "remove complexities" points to a problem-solving mindset and a focus on efficiency and innovation in their product and operations.

Company Website: https://tipalti.com/

📝 Enhancement Note: Tipalti operates in the competitive FinTech/SaaS space, where clear, compelling visual communication is paramount for trust and customer acquisition. The company's emphasis on AI and automation suggests a forward-thinking culture that values efficiency and innovation, which should also be reflected in its creative operations. The hybrid model and comprehensive benefits point to a company that invests in its employees and aims for a balanced work environment.

📈 Career & Growth Analysis

Operations Career Level: This is a "Senior" Graphic Designer role, placing it firmly in the mid-to-senior level of a creative career path. It implies a level of autonomy, strategic input, and the ability to mentor or guide less experienced designers, and to develop scalable systems.

Reporting Structure: The role reports to the Creative Team Lead within the Marketing department. This structure suggests clear lines of communication for creative direction and project management, while also allowing for significant interaction with other marketing functions.

Operations Impact: The Senior Graphic Designer's work directly impacts Tipalti's Go-To-Market (GTM) strategy by creating visually compelling assets that drive brand awareness, lead generation, and customer engagement. The ability to produce consistent, innovative, and "needle-moving" creative assets is crucial for supporting sales enablement, marketing campaigns, and overall brand perception in the competitive FinTech market. The focus on scalable design systems also contributes to operational efficiency within the marketing department.

Growth Opportunities:

• Leadership & Mentorship: Potential to grow into a Lead Designer role, manage junior designers, or take ownership of specific creative initiatives.

• Specialization: Deepen expertise in specific areas like motion graphics, animation, or digital product design relevant to FinTech.

• Cross-functional Impact: Gain experience working closely with product marketing, demand generation, and sales teams, understanding their operational needs and contributing to broader business objectives.

• Process Improvement: Opportunity to define and refine creative production processes, templates, and workflows for greater efficiency and scalability within the marketing team.

• Industry Expertise: Develop specialized knowledge of design for the FinTech and global finance automation sectors.

📝 Enhancement Note: The "Senior" title suggests expectations beyond individual contribution, including strategic input on visual direction, potential mentorship, and the development of operational efficiencies within the creative process. Growth opportunities are likely tied to demonstrating leadership, strategic thinking, and the ability to scale creative output effectively.

🌐 Work Environment

Office Type: Tipalti offers a hybrid working model. This means the role is not fully remote and requires a physical presence in the office for a portion of the week. The Plano office is likely designed to facilitate collaboration and provide resources for creative work.

Office Location(s): Plano, Texas, United States. This location is part of Tipalti's global footprint, suggesting a vibrant office environment within a significant business hub.

Workspace Context:

• Collaborative Environment: The hybrid model necessitates an office space that supports team interaction, brainstorming sessions, and cross-functional meetings. Expect a dynamic environment where designers work alongside other marketing professionals.

• Operations Tools & Technology: Access to a robust design technology stack, including advanced hardware and software, is expected to support the creation of complex digital and motion graphics assets. This would include high-performance workstations and relevant software licenses.

• Team Interaction: Opportunities for in-person collaboration with the Creative Team Lead, fellow marketing team members, and potentially other departments, fostering a sense of community and shared purpose.

Work Schedule: The role is full-time, with a hybrid arrangement requiring 3 days in the office per week. This structure balances the need for in-person collaboration and team building with the flexibility of remote work, allowing for focused individual work and efficient management of creative projects.

📝 Enhancement Note: The hybrid nature of the role is a key aspect of the work environment. It signifies a company that values in-person collaboration for certain functions while offering flexibility. The Plano office is expected to be a professional setting equipped to support advanced creative work and cross-functional team engagement.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio by the Talent Acquisition team to assess basic qualifications and creative fit.

• Hiring Manager Interview: A discussion with the Creative Team Lead to delve deeper into your experience, creative philosophy, and suitability for the team. This will likely include an overview of your portfolio.

• Portfolio Presentation & Skills Assessment: A more in-depth session where you present your strongest work, focusing on problem-solving, brand consistency, scalability, and impact. This may involve a practical design exercise or a case study presentation related to motion graphics or animation.

• Cross-functional Interview: Potentially an interview with key stakeholders from other departments (e.g., Demand Generation, Content) to assess collaboration skills and understanding of broader marketing objectives.

• Final Interview: May involve a discussion with a marketing leader or HR to ensure cultural fit and alignment with company values.

Portfolio Review Tips:

• Showcase Variety and Depth: Include examples of digital, print, motion graphics, and animation. Clearly articulate the problem you solved and the impact of your design.

• Highlight Scalability: Present work that demonstrates your ability to create templates, systems, or adaptable designs that can be used repeatedly or by others.

• Focus on Solutions: Emphasize how your designs achieved specific marketing goals, supported brand strategy, or improved user experience.

• Quality over Quantity: Curate your best work that aligns with Tipalti's brand and the requirements of a B2B SaaS company.

• Storytelling: Be prepared to walk through your process, explain your creative decisions, and defend your choices with a clear narrative.

Challenge Preparation:

• Be ready to discuss your approach to creating motion graphics and animation for marketing purposes.

• Prepare to articulate how you ensure brand consistency across diverse assets and platforms.

• Think about how you would develop scalable design solutions for a growing marketing team.

• Familiarize yourself with Tipalti's current branding and marketing materials.

📝 Enhancement Note: The interview process for a senior creative role typically places heavy emphasis on the portfolio. Candidates should be prepared to not only showcase their design skills but also their strategic thinking, problem-solving abilities, and operational efficiency in their creative process. The ability to articulate the "why" behind design choices and demonstrate impact will be key.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: For collaborative UI/UX design, prototyping, and creating design systems. Essential for modern digital asset creation and collaboration.

• Adobe Creative Suite:

  • Illustrator: For vector graphics, logos, and illustrations.
  • InDesign: For print layout, brochures, and marketing collateral.
  • Photoshop: For image editing, manipulation, and raster graphics.
  • After Effects: Crucial for motion graphics, animation, and video compositing.

• Frame.io: For streamlined video review and collaboration, essential for motion graphics and animation projects.

Analytics & Reporting:

CRM & Automation:

• Familiarity with how design assets are deployed through marketing automation platforms (e.g., HubSpot, Marketo) and CRMs (e.g., Salesforce) would be advantageous for understanding campaign workflows and asset integration.

📝 Enhancement Note: Proficiency in Figma and the full Adobe Creative Suite, particularly After Effects, is non-negotiable for this role. The inclusion of Frame.io highlights the importance of efficient video and motion graphics review processes. Understanding how these assets integrate into broader marketing automation and CRM systems is a bonus that speaks to operational awareness.

👥 Team Culture & Values

Operations Values:

• Innovation & Creativity: A drive to produce "needle-moving" creative assets that are consistent, innovative, and aligned with brand trends.

• Collaboration: A culture where "everyone checks their egos at the door" and works together towards shared success, emphasizing teamwork across departments.

• Efficiency & Scalability: A focus on improving processes, developing scalable solutions (templates, tools), and leveraging technology (AI) to streamline operations.

• Customer Focus: A commitment to "elevating how finance teams operate" and removing complexity for customers, which translates to creating marketing materials that clearly communicate value.

• Problem-Solving: A resourceful and hands-on approach to tackling creative challenges and production needs with an enthusiastic attitude.

Collaboration Style:

• Cross-functional Integration: The role requires seamless collaboration with Content, Demand Gen, and Product Marketing teams, suggesting a highly integrated approach to campaign planning and execution.

• Process-Oriented Feedback: Expect a structured approach to feedback and critiques, where ideas are openly discussed and refined to achieve the best possible outcome.

• Knowledge Sharing: Encouragement to share best practices, new trends, and innovative techniques within the creative and marketing teams.

📝 Enhancement Note: Tipalti's culture appears to value both creative excellence and operational efficiency. The emphasis on collaboration and a shared drive for success suggests a supportive environment where designers can contribute strategically. The company's mission also implies a dedication to solving complex problems, a mindset that should extend to the creative team's approach to asset production and delivery.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creative Innovation with Brand Consistency: Ensuring that cutting-edge creative work always adheres to established brand guidelines and messaging for a regulated industry like FinTech.

• Scaling Creative Output: Developing and managing systems that allow for high-volume, consistent asset production to meet the demands of a growing marketing team and global operations.

• Managing Cross-functional Demands: Effectively prioritizing and delivering creative assets for diverse internal stakeholders with varying needs and timelines.

• Staying Ahead of Design Trends: Continuously evolving creative approaches and incorporating new technologies (especially in motion graphics and animation) to keep marketing materials fresh and impactful.

Learning & Development Opportunities:

• Advanced Motion Graphics & Animation: Opportunities to deepen skills in After Effects and explore new animation techniques through projects and potentially external training.

• Design System Development: Contribute to or lead the creation and refinement of design systems that enhance brand consistency and operational efficiency.

• FinTech Industry Expertise: Gain specialized knowledge in visual communication strategies for the financial technology sector.

• Mentorship: Potential to mentor junior designers or contribute to the creative direction of the broader marketing team.

📝 Enhancement Note: The challenges presented are typical for senior creative roles in fast-paced B2B SaaS environments. They revolve around managing demand, maintaining quality and consistency, and driving innovation. The growth opportunities are aligned with developing specialized skills, leadership capabilities, and contributing to the operational maturity of the creative function.

💡 Interview Preparation

Strategy Questions:

• Operations Strategy: "How would you approach developing a scalable system for creating and distributing marketing assets to support a global demand generation team with diverse content needs?" or "Describe your process for ensuring brand consistency across all creative outputs, especially when working with multiple stakeholders."

• Collaboration & Stakeholder Management: "Walk me through a time you had to manage conflicting feedback from different departments on a creative project. How did you resolve it?" or "How do you effectively communicate your design vision and rationale to non-designers?"

• Problem-Solving: "Describe a challenging creative project where you had to overcome significant technical or time constraints. What was your solution and the outcome?" or "How would you approach designing an animated explainer video for a complex financial product?"

Company & Culture Questions:

• "What excites you about Tipalti's mission and the FinTech industry?"

• "How do you embody a collaborative spirit in your work, especially within a hybrid environment?"

Portfolio Presentation Strategy:

• Structure Your Narrative: For each piece, clearly state the objective, your role, the challenge, your solution, and the measurable impact (if possible).

• Highlight Scalability: Specifically point out any work that demonstrates template creation, design system thinking, or adaptable asset design.

• Showcase Motion Graphics/Animation: Dedicate a segment to your strongest motion work, explaining the technical and creative process.

• Demonstrate Process: Be ready to discuss your workflow, including your use of tools like Figma, Adobe After Effects, and Frame.io.

• Connect to Tipalti: Briefly explain how your skills and experience can directly benefit Tipalti's marketing efforts.

📝 Enhancement Note: Interview preparation should focus on demonstrating not just creative talent but also strategic thinking, operational efficiency, and strong collaborative skills. Candidates should be ready to articulate their process, defend their design choices, and show how their work directly supports business objectives.

📌 Application Steps

To apply for this Senior Graphic Designer position:

• Submit Your Application: Use the provided link on Tipalti's careers page.

• Curate Your Portfolio: Select 3-5 of your strongest projects that best showcase your skills in digital design, motion graphics, animation, and brand consistency. Ensure these examples align with the requirements of a B2B SaaS company and highlight your ability to create scalable solutions.

• Optimize Your Resume: Tailor your resume to highlight your 7+ years of experience, proficiency in key design software (Figma, Adobe Suite, After Effects), experience in B2B SaaS, and any contributions to process improvement or scalable design systems. Use keywords from the job description.

• Prepare Your Portfolio Presentation: Practice walking through your selected portfolio pieces, focusing on your problem-solving approach, creative process, demonstrated impact, and ability to collaborate effectively. Be ready to discuss your experience with motion graphics and animation in detail.

• Research Tipalti: Understand their mission, product, target audience, and current marketing efforts. Consider how your creative contributions can support their goals in finance automation.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.