Senior Graphic Designer

📍 Job Overview

Job Title: Senior Graphic Designer

Company: Tipalti

Location: Vancouver, British Columbia, Canada

Job Type: Full-time

Category: Marketing & Creative Operations

Date Posted: 2026-02-10

Experience Level: 7+ Years

Remote Status: Hybrid

🚀 Role Summary

• Drives innovation and consistency in creative asset production, focusing on needle-moving visual design across digital, print, and motion graphics.

• Leverages mastery of digital design tools and an understanding of brand and creative trends to bring compelling visual narratives to life.

• Supports a growing Marketing team by ensuring cohesive execution of visual design for a B2B SaaS company operating an AI-powered finance automation platform.

• Focuses on producing high-quality, engaging assets that amplify marketing messaging and enhance user experience for a global audience.

📝 Enhancement Note: This role is positioned as a Senior Graphic Designer within a Marketing and Creative Operations context. The emphasis on "needle-moving creative assets," "cohesive execution of visual design," and supporting a "growing Marketing team" suggests a strategic contribution beyond basic design execution, aligning with operations principles of efficiency and impact. The mention of an "AI-powered platform for finance automation" indicates the need for design that effectively communicates complex B2B SaaS solutions.

📈 Primary Responsibilities

• Own the end-to-end creative process for all marketing assets, from concept development through final production, ensuring strict brand consistency across all touchpoints.

• Develop and produce sophisticated, polished motion graphics, animation, and typography to elevate marketing messaging and create engaging visual narratives.

• Design and produce digital assets for various channels, including landing pages, email campaigns, social media posts, webinars, and web banners.

• Create and maintain scalable visual approaches, such as templates, style guides, and toolkits, to empower cross-functional partners and enable self-service.

• Lead creative brainstorms and design critiques, fostering an environment focused on finding the optimal solutions for audience engagement.

• Collaborate effectively with cross-functional departments, including Content, Demand Generation, Product Marketing, and others, to align visual strategies with overarching GTM objectives.

• Apply imaginative and iterative visual storytelling techniques to generate thoughtful ideas, compelling narratives, and scalable design concepts that resonate with B2B SaaS audiences.

• Manage and execute on non-static deliverables for motion graphics, animation design, and video production.

• Stay at the forefront of brand and creative trends, integrating new technologies and methodologies to enhance creative output and production processes.

📝 Enhancement Note: The responsibilities highlight a blend of creative execution and strategic thinking, common in senior roles supporting GTM operations. "Owning the end-to-end creative process," "leading development of scalable visual approaches," and "managing collaboration with cross-functional departments" are key indicators of a role that requires operational oversight and process management within the creative function.

🎓 Skills & Qualifications

Education:

Experience:

• A minimum of 7+ years of professional working experience on a creative team, with a strong preference for experience within an in-house B2B SaaS environment.

Required Skills:

• Advanced proficiency in industry-standard design tools, including Figma, Adobe Illustrator, InDesign, Photoshop, After Effects, and frame.io.

• Deep knowledge of current trends in typography, photography, illustration, motion graphics, and video.

• Strong pre-visualization skills, including wireframing, storyboarding, and understanding of motion theory.

• Expertise in executing digital mediums such as web design, video production, and presentation design.

• Excellent communication skills for articulating design narratives, defending creative choices, and collaborating effectively with stakeholders.

• Highly self-motivated problem-solver with a proven ability to manage and prioritize multiple, potentially shifting projects simultaneously in a fast-paced environment.

Preferred Skills:

• Familiarity with front-end development concepts, including CSS, JavaScript, and HTML, and comfort working with developers.

• Experience developing and implementing design systems to ensure brand consistency and scalability.

• Previous experience managing external agencies or contractors for specialized creative needs.

• Understanding of marketing funnels and how creative assets contribute to demand generation and customer acquisition.

📝 Enhancement Note: The requirement for advanced knowledge of specific design tools (Figma, Adobe Creative Suite, After Effects) and familiarity with front-end development concepts (CSS, HTML) points to a need for a designer who can bridge the gap between creative vision and technical implementation, a crucial aspect of efficient GTM operations. The emphasis on a "solutions-based approach" and managing "multiple (sometimes changing) projects simultaneously" underscores the operational demands of the role.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• An online portfolio showcasing a solutions-based approach to innovative and inspired ideas and design.

• Multiple examples demonstrating successful execution across digital, print, motion, and animated graphics.

• Case studies that highlight the problem, your process, and the measurable impact of your design solutions.

• Demonstrations of how your designs have contributed to achieving specific marketing or business objectives (e.g., increased engagement, conversion rates, brand awareness).

Process Documentation:

• Ability to articulate your design process clearly, from initial brief to final delivery, highlighting key decision points and iterations.

• Examples of how you have used your design process to optimize workflows, improve efficiency, and reduce production timelines.

• Documentation or examples of how you have managed feedback and revisions from stakeholders to arrive at the optimal design solution.

• Showcase of understanding and adherence to brand guidelines and how you ensure consistency across all creative outputs.

📝 Enhancement Note: For a Senior Graphic Designer role supporting GTM, the portfolio should not just display aesthetic talent but also demonstrate a structured, process-driven approach to design. This includes showing how design solutions solve business problems, contribute to measurable outcomes, and are produced efficiently. This is akin to a "process portfolio" in operations, where effectiveness and scalability are key.

💵 Compensation & Benefits

Salary Range: $92,000 - $115,000 CAD annually.

Benefits:

• Competitive salary and stock options, providing direct stake in company growth.

• Matching RRSP contributions to support long-term financial planning.

• Comprehensive Extended Benefits package, including health, dental, and vision coverage.

• Employee Assistance Program (EAP) offering confidential support for personal and professional well-being.

• Life Insurance, Accidental Death & Dismemberment (AD&D), and Long-Term Disability (LTD) coverage for financial security.

• Generous Maternity, Paternity, and Fertility Treatment benefits to support employees during significant life events.

• 15 days of Paid Time Off (PTO) for rest and rejuvenation.

• Subsidized lunch on office days, promoting convenient and cost-effective employee meals.

• In-office amenities including fresh fruit, snacks, and drinks to enhance the daily work experience.

• Dog-friendly office environment, fostering a positive and inclusive workplace.

• Conveniently located near public transit for ease of commute.

• Phone/internet allowance to support remote work flexibility and connectivity.

• Regular company-wide social events to build camaraderie and strengthen team bonds.

• Multiple Employee Resource Groups (ERGs) dedicated to celebrating diversity and fostering an inclusive culture.

Working Hours: Full-time, with an expectation of 40 hours per week. The hybrid model requires 3 days in the office (Monday, Tuesday, Thursday).

📝 Enhancement Note: The salary range provided is specific to Vancouver, Canada, and reflects a senior-level position in the graphic design field within the B2B SaaS industry. The bonus structure (10% target) is a common incentive in such roles, tied to organizational and individual performance, highlighting an operations-oriented approach to performance management.

🎯 Team & Company Context

🏢 Company Culture

Industry: Software & Technology, specifically B2B SaaS focusing on Finance Automation. Tipalti operates in a high-growth sector driven by digital transformation and the need for efficient global financial operations.

Company Size: Tipalti is a significant global technology company with offices in multiple countries, indicating a dynamic and scaling environment. This size suggests established processes but also opportunities for impact and influence.

Founded: Founded in Israel in 2010, Tipalti has a decade-plus history of innovation in the finance automation space, headquartered in the San Francisco Bay Area with a strong international presence.

Team Structure:

• The Senior Graphic Designer reports to the Creative Team Lead, indicating a hierarchical structure within the creative department.

• This role involves significant cross-functional collaboration with departments such as Content, Demand Generation, and Product Marketing, suggesting a matrixed operational environment where teams work together to achieve GTM goals.

Methodology:

• Tipalti emphasizes an AI-powered platform, suggesting a data-driven and technology-forward approach to their operations and product development.

• The company culture prioritizes collaboration, quality, and a "get the job done" attitude, balancing innovation with execution.

• A commitment to customer success is evident, with a high customer retention rate, implying a focus on delivering value and reliability.

Company Website: https://tipalti.com/

📝 Enhancement Note: Understanding Tipalti's industry (Finance Automation SaaS) is crucial for a graphic designer to create relevant and impactful visuals. The company's global presence and hybrid working model also inform the operational context of the role, requiring adaptability and clear communication strategies across diverse teams and locations.

📈 Career & Growth Analysis

Operations Career Level: This is a Senior Graphic Designer position, signifying a mid-to-senior level role within the creative function. It implies a significant level of autonomy, responsibility for end-to-end project ownership, and the ability to mentor or guide junior team members or external partners. The role is expected to contribute strategically to marketing initiatives rather than just executing tasks.

Reporting Structure: The Senior Graphic Designer reports to the Creative Team Lead. This structure suggests a clear line of management and a framework for performance review and career development discussions within the creative department.

Operations Impact: The Senior Graphic Designer's work directly impacts the company's Go-To-Market (GTM) strategy by creating compelling visual assets that drive brand awareness, generate leads, and support sales enablement. Effective design contributes to a stronger brand perception, clearer communication of value propositions, and ultimately, revenue growth. The role's contribution to efficiency through scalable templates also aligns with operational excellence.

Growth Opportunities:

• Skill Advancement: Opportunity to deepen expertise in motion graphics, animation, and digital storytelling, potentially leading to specialized roles or becoming a subject matter expert within the company.

• Leadership Development: Potential to lead creative projects, mentor junior designers, and influence creative direction, paving the way for a Creative Lead or Art Director role.

• Cross-Functional Exposure: Gaining deeper insights into marketing strategies, product messaging, and GTM operations, which can open doors to roles in broader marketing management or operations.

• Industry Expertise: Developing a strong portfolio and understanding of design within the B2B SaaS and FinTech sectors, enhancing long-term career prospects.

📝 Enhancement Note: For a senior role, growth potential is key. This analysis frames the Senior Graphic Designer role not just as a design position but as a step into broader operational influence within marketing and a path for leadership development within a growing tech company.

🌐 Work Environment

Office Type: Tipalti offers a hybrid working model, requiring employees to be in the office on Mondays, Tuesdays, and Thursdays. This suggests a structured approach to in-office collaboration while allowing for remote flexibility. The office environment is designed to be collaborative and supportive.

Office Location(s): The role is based in Vancouver, British Columbia, Canada. The office is conveniently located near public transit, making it accessible for commuters.

Workspace Context:

• The office environment is described as dog-friendly and includes amenities like subsidized lunches, fresh fruit, snacks, and drinks, indicating a focus on employee well-being and a positive workplace culture.

• The hybrid model facilitates collaboration on designated office days, allowing for in-person brainstorming, team meetings, and feedback sessions crucial for creative operations.

• Access to necessary design tools and technology is implied, supporting efficient workflow and creative output.

Work Schedule: The standard working hours are 40 hours per week, with the hybrid model mandating specific days in the office. This structure balances the need for in-person interaction with the flexibility of remote work, allowing operations professionals to manage their time effectively while meeting team and project demands.

📝 Enhancement Note: The hybrid model and specific office days are critical operational details for a designer. Understanding when in-person collaboration is expected helps in planning work and managing personal schedules, ensuring operational continuity and team cohesion.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and online portfolio to assess qualifications and creative output. Early engagement with recruiters to discuss role fit and logistics.

• Technical/Creative Interview: This stage will likely involve a discussion about your portfolio, focusing on your design process, problem-solving approach, and experience with specific tools and techniques (e.g., motion graphics, animation). Expect questions about how you ensure brand consistency and manage creative projects.

• Hiring Manager/Team Interview: A deeper dive into your experience, collaboration style, and how you would fit within the Creative Team and wider Marketing department. This may include scenario-based questions related to managing multiple projects or collaborating with cross-functional teams.

• Potential Design Challenge: A practical exercise or take-home assignment to evaluate your design skills, creativity, and ability to interpret a brief under time constraints. This is common for senior creative roles to assess real-world application.

• Final Interview: Potentially with a senior leader, to confirm cultural fit and discuss the strategic impact of the role.

Portfolio Review Tips:

• Curate Strategically: Showcase 3-5 of your strongest, most relevant projects that align with Tipalti's B2B SaaS focus and highlight digital, motion, and animated graphics.

• Tell a Story: For each project, clearly articulate the brief, your role, the challenges, your creative process, the tools used, and the measurable results or impact achieved. Use visuals to support your narrative.

• Highlight Process: Emphasize how you approach problem-solving, iterate on designs, and collaborate with stakeholders. This demonstrates operational thinking.

• Showcase Scalability: Include examples of templates, style guides, or systems you've developed that ensure brand consistency and efficiency.

• Prepare for Discussion: Be ready to talk through your design choices, defend your creative decisions, and explain how your work supports business objectives.

Challenge Preparation:

• Familiarize yourself with Tipalti's brand identity, target audience, and marketing materials.

• Practice articulating your design process and rationale concisely and effectively.

• Be prepared to demonstrate proficiency in key design software (Figma, Adobe Creative Suite, After Effects).

• Consider how your design solutions can drive engagement and support GTM strategies for a FinTech/SaaS product.

📝 Enhancement Note: The interview process for a senior creative role often includes a portfolio review and potentially a design challenge. Emphasizing the "solutions-based approach," "measurable impact," and "scalability" in portfolio presentation aligns with operations principles of demonstrating value and efficiency.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for collaborative interface design, prototyping, and creating scalable design systems. Used for landing page assets, web banners, and UI elements.

• Adobe Creative Suite:

  • Illustrator: For vector graphics, logos, icons, and complex illustrations.
  • InDesign: For print collateral, presentations, and layout-heavy documents.
  • Photoshop: For image editing, manipulation, and digital asset creation.
  • After Effects: Crucial for motion graphics, animation design, video editing, and creating dynamic marketing content.

• frame.io: For collaborative video review and approval workflows, streamlining the production process for motion graphics and video assets.

Analytics & Reporting: While not explicitly listed as design tools, familiarity with how design assets perform in analytics and reporting platforms (e.g., Google Analytics, marketing automation dashboards) is beneficial for understanding impact and iterating on designs.

CRM & Automation: Understanding how creative assets integrate with CRM and marketing automation platforms (e.g., HubSpot, Marketo) is advantageous for designing assets that effectively feed into automated campaigns.

📝 Enhancement Note: Proficiency in this specific tool stack is non-negotiable for a Senior Graphic Designer. The inclusion of After Effects and frame.io highlights the significant emphasis on motion graphics and video production, which requires specialized operational workflows for asset creation and review.

👥 Team Culture & Values

Operations Values:

• Collaboration: A strong emphasis on working effectively with cross-functional teams (Content, Demand Gen, etc.) to achieve shared GTM objectives. This involves open communication and a willingness to integrate diverse perspectives.

• Innovation & Trend Awareness: Staying at the forefront of design trends and leveraging new technologies to produce "needle-moving" creative assets. This encourages continuous learning and creative exploration.

• Quality & Consistency: Maintaining high standards for all creative output to ensure brand integrity and professional presentation across all channels. This is foundational for operational excellence in branding.

• Efficiency & Scalability: Developing templates, tools, and guidance that enable self-service and streamline the creative production process, reflecting an operations-minded approach to resource optimization.

• Solutions-Oriented: Approaching design challenges with a problem-solving mindset, focusing on delivering creative solutions that meet business objectives.

Collaboration Style:

• Cross-functional Integration: Actively participating in brainstorms and critiques with partners from various departments, fostering a unified approach to marketing campaigns.

• Feedback Exchange: Openness to constructive criticism and iterative design processes to refine creative work and achieve the best possible outcomes.

• Knowledge Sharing: Implicit in the development of templates and guidance, suggesting a culture where best practices and learnings are shared to benefit the broader team.

📝 Enhancement Note: The company values of collaboration, innovation, quality, and efficiency are directly tied to successful GTM operations. A Senior Graphic Designer is expected to embody these values in their daily work, particularly in how they manage projects and interact with other teams.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creative Vision with Brand Consistency: Ensuring innovative designs remain aligned with Tipalti's established brand guidelines and messaging for a B2B SaaS audience.

• Managing Multiple Project Demands: Effectively prioritizing and delivering high-quality work across various marketing initiatives in a fast-paced environment.

• Translating Complex B2B Concepts: Visually communicating the value and functionality of an AI-powered finance automation platform to diverse business audiences.

• Keeping Pace with Evolving Design Trends & Technologies: Continuously learning and adapting to new tools, techniques, and platform requirements in digital and motion graphics.

Learning & Development Opportunities:

• Advanced Motion Graphics & Animation: Opportunities to hone skills in After Effects and explore new animation techniques relevant to B2B marketing.

• Design Systems & Scalability: Deepen expertise in building and maintaining design systems that enhance efficiency and brand consistency across a global organization.

• Cross-functional Marketing Strategy: Gain a deeper understanding of demand generation, content marketing, and product marketing through close collaboration, fostering broader marketing acumen.

• Leadership & Mentorship: Potential to lead design projects, guide junior designers, and contribute to the strategic direction of the creative team as a senior member.

📝 Enhancement Note: Identifying potential challenges and framing them as growth opportunities is key for senior roles. This section helps candidates anticipate hurdles and see how the role can contribute to their professional development within the operations and marketing ecosystem.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for developing a comprehensive visual strategy for a new marketing campaign, from initial brief to final asset delivery." (Focus on process, collaboration, and strategic thinking.)

• "How do you ensure brand consistency across a wide range of digital and print assets, especially when working with multiple stakeholders or external partners?" (Highlight operational controls and communication.)

• "Walk us through a complex motion graphics project you led. What were the key challenges, your approach to problem-solving, and the ultimate impact of the design?" (Prepare a case study that emphasizes your process and results.)

Company & Culture Questions:

• "What do you know about Tipalti's mission and how do you see design contributing to our success in finance automation?" (Research Tipalti's product and market position.)

• "Describe your ideal collaboration style when working with marketing, content, and product teams." (Emphasize teamwork, communication, and alignment with GTM goals.)

Portfolio Presentation Strategy:

• Structure Your Narrative: For each project, clearly define the problem, your role and process, the solution, and the measurable results.

• Quantify Impact: Where possible, use data (e.g., improved conversion rates, increased engagement) to demonstrate the effectiveness of your designs.

• Showcase Versatility: Highlight your mastery of digital, print, motion, and animated graphics, as required by the role.

• Explain Technical Choices: Be prepared to discuss your software choices and why they were appropriate for the project's needs and operational efficiency.

• Prepare for Q&A: Anticipate questions about your design decisions, problem-solving approaches, and how your work aligns with business objectives.

📝 Enhancement Note: Preparing for these types of questions involves not just showcasing design skills but also demonstrating an understanding of how design functions within a broader business and GTM operations context. Emphasizing process, impact, and collaboration is key.

📌 Application Steps

To apply for this Senior Graphic Designer position:

• Submit your application through the Tipalti careers portal, ensuring all required fields are completed accurately.

• Portfolio Customization: Tailor your online portfolio to highlight projects most relevant to B2B SaaS, digital assets, and motion/animated graphics. Prioritize case studies that demonstrate a solutions-based approach and measurable impact.

• Resume Optimization: Update your resume to clearly articulate your 7+ years of experience, proficiency in key design tools (Figma, Adobe Creative Suite, After Effects), and any experience in a B2B SaaS environment. Use keywords from the job description.

• Interview Preparation: Practice discussing your portfolio projects, focusing on your design process, problem-solving skills, and how your work contributes to business objectives. Prepare to answer questions about brand consistency, collaboration, and staying current with design trends.

• Company Research: Thoroughly research Tipalti's mission, product offerings (AI-powered finance automation), target audience, and recent marketing efforts. Understand their brand identity and values to articulate how your design approach aligns with their GTM strategy.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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