Senior Graphic Designer

📍 Job Overview

Job Title: Senior Graphic Designer

Company: Tipalti

Location: Toronto, Ontario, Canada

Job Type: Full-Time

Category: Marketing & Creative Operations

Date Posted: February 10, 2026

Experience Level: 5-10 Years

Remote Status: Hybrid

🚀 Role Summary

• This role is crucial for driving cohesive visual design execution within the Marketing team, focusing on producing innovative and impactful creative assets that align with brand standards.

• The Senior Graphic Designer will be responsible for the end-to-end creative process, encompassing concept development through to production of digital, print, animated, and motion graphics assets.

• Expect a dynamic environment where leveraging new technologies and trends to enhance creative output and production processes is encouraged.

• The position requires a blend of hands-on design execution and strategic thinking to amplify marketing messaging and engage target audiences effectively.

📝 Enhancement Note: While the original posting is for a Graphic Designer, the emphasis on "needle-moving creative assets," "mastery of digital design tools," "bringing compelling, engaging work to life," and "driving cohesive execution of visual design" strongly suggests a role that interfaces heavily with marketing operations and GTM strategies. The requirement for "scalable visual approaches: templates, tools, and guidance" further indicates a need for operational efficiency in creative production, a key component of marketing operations.

📈 Primary Responsibilities

• Own the end-to-end creative process for all marketing assets, from initial concept to final production, ensuring consistent brand representation across landing pages, event collateral, webinar materials, email campaigns, and social media content.

• Develop and produce sophisticated, polished motion graphics, animation, and typography to transform marketing messages into compelling and engaging visual narratives.

• Lead the creation of scalable visual assets, including templates, style guides, and design tools, to empower cross-functional partners with self-service capabilities, thereby improving operational efficiency for creative requests.

• Apply imaginative and iterative visual storytelling techniques to generate innovative ideas, compelling narratives, and concepts that can be scaled across various marketing channels.

• Lead creative brainstorms and design critiques, fostering a collaborative environment focused on identifying the most effective solutions for engaging both new and existing audiences.

• Manage and cultivate strong working relationships with cross-functional departments, including Content Marketing, Demand Generation, Product Marketing, and Sales, to ensure creative alignment with broader GTM objectives.

• Collaborate with external agencies and contractors as needed to augment internal creative capabilities and ensure project success.

📝 Enhancement Note: The responsibilities clearly indicate a need for operational oversight in the creative process. "Owning the end-to-end creative process," "developing scalable visual approaches," and "enabling our cross-functional partners to self-serve" are all direct indicators of operational responsibilities within a marketing context.

🎓 Skills & Qualifications

Education:

Experience:

• A minimum of 7+ years of professional working experience within a creative team, with a strong preference for candidates with experience in a B2B SaaS in-house environment.

Required Skills:

• Mastery of digital design tools, including advanced proficiency in Figma, Adobe Illustrator, InDesign, Photoshop, After Effects, and Frame.io.

• Deep understanding of contemporary and classic trends in typography, photography, illustration, motion graphics, and video.

• Exceptional communication skills for articulating design narratives, defending creative choices to stakeholders, and collaborating effectively with diverse teams.

• Strong problem-solving abilities with a demonstrated capacity to manage and prioritize multiple, often changing, projects simultaneously in a fast-paced environment.

• Advanced knowledge of current best practices in digital design, with an awareness of standards like CSS, JavaScript, HTML, and an understanding of front-end development principles.

• Familiarity and comfort working within UX constraints, understanding user-centered design principles.

• Excellent pre-visualization skills, including wireframing, storyboarding, and a solid grasp of motion theory.

• Demonstrated ability to execute effectively in digital mediums such as web, video, and presentations.

• A positive and collaborative attitude, with the ability to work effectively with cross-functional teams, contractors, and agencies.

Preferred Skills:

• Experience within a B2B SaaS marketing department, understanding the nuances of marketing operations and go-to-market strategies.

• Knowledge of AI-powered platforms and their potential application in creative production or asset management.

📝 Enhancement Note: The requirement for "advanced knowledge of relevant design tools" and "deep understanding of current best practices in digital design" points to the need for operational efficiency and adherence to standards, which are core to operations roles.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• An online portfolio that clearly showcases a solutions-based approach to innovative and inspired ideas and design.

• Multiple examples demonstrating expertise in digital, print, motion, and animated graphics executions.

• Case studies that highlight the problem, your creative process, the implemented solution, and the resulting impact or ROI, particularly for marketing campaigns.

Process Documentation:

• Examples of how you've developed and documented creative processes, such as style guides, brand guidelines, or workflow protocols for asset creation and approval.

• Evidence of creating templates or tools that enable self-service for cross-functional partners, illustrating an understanding of scalable creative operations.

• Ability to articulate the impact of your design process on marketing campaign performance and overall business objectives.

📝 Enhancement Note: A strong portfolio is critical for creative roles, but for an operations-focused enhancement, the emphasis shifts to how the work was done. Highlighting process, scalability, and impact is key.

💵 Compensation & Benefits

Salary Range: $92,000 - $115,000 CAD annually.

Bonus:

Benefits:

• Hybrid working model (in-office Monday, Tuesday, Thursday).

• Competitive salary and stock options.

• Matching RRSP contributions.

• Comprehensive extended benefits package, including Employee Assistance Program, life insurance, Accidental Death & Dismemberment (AD&D), and Long-Term Disability (LTD).

• Specialized benefits for maternity, paternity, and fertility treatments.

• 15 days of Paid Time Off (PTO).

• Subsidized lunch on office days.

• On-site amenities: fresh fruit, snacks, and drinks.

• Phone and internet allowance.

• Regular company-wide social events to foster team cohesion.

Working Hours:

• Standard 40 hours per week, with a hybrid model requiring specific days in the office.

📝 Enhancement Note: The salary range and bonus structure are provided. The benefits package is comprehensive and aligns with what is typically offered to full-time employees in professional roles, including those in operations. The hybrid model details are specific and relevant to work-life balance.

🎯 Team & Company Context

🏢 Company Culture

Industry: Fintech / Finance Automation (AI-Powered Platform)

Company Size: Tipalti operates as a global business with a significant employee base, indicated by its multiple international offices and the nature of its AI-powered finance automation platform. The specific size isn't detailed, but it's clearly a growing, established tech company.

Founded: 2010

Team Structure:

• The Senior Graphic Designer will join the growing Marketing team and report to the Creative Team Lead.

• This role requires close collaboration with cross-functional departments, including Content, Demand Generation, Product Marketing, and Sales, indicating a matrixed reporting or strong project-based collaboration structure.

Methodology:

• Tipalti emphasizes a collaborative culture where "everyone checks their egos at the door and stands ready to reach for success together."

• The company's mission is to "elevate how finance teams operate in the global economy" through an AI-powered platform, suggesting a data-driven and efficiency-focused approach to all operations, including marketing.

• There's a clear value placed on innovation, quality, and people, with a passion for getting the job done.

Company Website: https://tipalti.com/

📝 Enhancement Note: The company's focus on finance automation and AI implies a strong emphasis on efficiency, data, and process optimization, which are core tenets of operations roles. This cultural context is highly relevant for a Senior Graphic Designer working within their marketing function.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Senior Graphic Designer, indicating an individual contributor role with significant autonomy and a focus on execution, strategy, and mentorship. It requires a deep level of expertise and the ability to guide projects and potentially junior team members.

Reporting Structure: Reports to the Creative Team Lead within the Marketing department. Requires collaboration with various cross-functional teams.

Operations Impact: The Senior Graphic Designer's work directly impacts the company's brand perception, marketing campaign effectiveness, and overall GTM strategy execution. By producing compelling visual narratives and scalable assets, this role contributes to lead generation, customer engagement, and brand authority, all critical for revenue operations.

Growth Opportunities:

• Specialization: Opportunity to deepen expertise in motion graphics, animation, and potentially UX/UI design within a B2B SaaS context.

• Leadership: Potential to move into a Creative Lead or Art Director role, managing design projects and potentially a team, or evolving into a more strategic role focusing on brand strategy and creative operations.

• Skill Development: Continuous learning is implied through the emphasis on staying at the forefront of trends and leveraging new technologies, with opportunities for professional development in advanced design tools and techniques.

• Cross-functional Exposure: Working closely with demand gen and content teams provides exposure to broader marketing operations and GTM strategies, potentially opening doors to roles focused on marketing operations or campaign management.

📝 Enhancement Note: The "Senior" title implies a level of responsibility beyond basic execution, including strategic input and potential mentorship, which are stepping stones in many operations career paths.

🌐 Work Environment

Office Type: Hybrid working model, requiring presence in the office on Mondays, Tuesdays, and Thursdays. This suggests a blend of focused work at home and collaborative/team-oriented work in the office.

Office Location(s): Toronto, Ontario, Canada. Specific office details are not provided, but amenities like subsidized lunches and snacks indicate a well-equipped workspace.

Workspace Context:

• The hybrid model fosters a balance between focused individual work and collaborative team interaction. The in-office days are likely designed for team meetings, brainstorms, and cross-functional alignment.

• Expect access to standard creative tools and technologies, as detailed in the "Tools & Technology Stack" section.

• Opportunities for direct interaction with marketing and potentially sales teams, facilitating a deeper understanding of business needs and operational challenges.

Work Schedule: Standard 40-hour work week, with the hybrid model dictating specific in-office days. This structure allows for predictable planning of both individual creative tasks and collaborative sessions.

📝 Enhancement Note: The hybrid work model is a key aspect of the work environment, impacting how operations and creative workflows are managed.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Likely a review of resume and portfolio, focusing on relevant experience and creative output.

• Portfolio Review & Discussion: A deeper dive into the candidate's online portfolio, discussing specific projects, design choices, problem-solving approaches, and impact. This will likely involve the Creative Team Lead and potentially other marketing stakeholders.

• Skills Assessment/Creative Challenge: Candidates may be asked to complete a design exercise or case study simulating a real-world task, testing their creative thinking, problem-solving skills, and ability to work within constraints (e.g., brand guidelines, specific messaging).

• Cross-functional Interviews: Meetings with members from Content, Demand Gen, or other relevant teams to assess collaboration style and understanding of marketing operations needs.

• Final Interview: Potentially with a senior marketing leader to discuss strategic alignment and cultural fit.

Portfolio Review Tips:

• Curate Strategically: Select projects that best demonstrate your ability to create compelling visual narratives, execute sophisticated motion graphics, and solve business problems through design. Include examples of digital, print, and animated work.

• Showcase Process: For each project, articulate your thought process, the challenges you faced, how you leveraged design tools and trends, and the outcomes. Quantify results where possible (e.g., increased engagement, improved conversion rates, streamlined production).

• Highlight Scalability: Include examples of templates, style guides, or systems you've developed that enable efficient creative production and self-service for stakeholders.

• Tailor to Tipalti: Research Tipalti's brand, target audience, and current marketing efforts. Showcase how your skills and approach align with their B2B SaaS context and their mission.

Challenge Preparation:

• Understand the Brief: Carefully read and deconstruct any design challenge. Identify the core objective, target audience, and key messaging.

• Prioritize & Plan: Allocate your time effectively. Outline your approach before diving into execution.

• Communicate Your Rationale: Be prepared to explain your design choices, tool selections, and process. This is crucial for demonstrating your operational thinking.

• Focus on Impact: Frame your solutions in terms of how they will achieve the marketing objectives and support Tipalti's GTM strategy.

📝 Enhancement Note: The emphasis on a portfolio that demonstrates "solutions-based approach," "scalable concepts," and "ROI demonstration" is a direct link to operational effectiveness in a creative role.

🛠 Tools & Technology Stack

Primary Tools:

• Design & Prototyping: Figma (advanced knowledge required), Adobe Illustrator, Adobe InDesign, Adobe Photoshop.

• Motion Graphics & Animation: Adobe After Effects (advanced knowledge required), Frame.io (for collaboration and review).

• Web & Digital Design: Understanding of HTML, CSS, JavaScript, and front-end development principles is expected, along with familiarity with UX constraints.

Analytics & Reporting:

CRM & Automation:

• No specific CRM or automation tools are listed as required for the designer, but understanding how marketing assets integrate into CRM and marketing automation platforms (e.g., for email campaigns, landing pages) is implied by the scope of responsibilities.

📝 Enhancement Note: The explicit mention of specific, advanced design software with associated skills is critical for candidates to assess their technical readiness. The mention of front-end development knowledge and UX constraints suggests an operational understanding of how design integrates into the broader digital product lifecycle.

👥 Team Culture & Values

Operations Values:

• Innovation & Efficiency: Tipalti's mission to automate finance implies a deep-seated value for innovation and operational efficiency. This role should embrace new technologies and methods to streamline creative production.

• Collaboration & Teamwork: The culture emphasizes checking egos at the door and working together for success. This Senior Designer must be a team player, collaborating effectively across departments.

• Customer Focus: While indirect, the focus on understanding and engaging target audiences through compelling visuals aligns with a customer-centric approach.

• Quality & Reliability: The company's 99% customer retention rate suggests a strong commitment to quality and reliability in their product and services, which should extend to the creative output.

Collaboration Style:

• Cross-functional Integration: The role demands seamless collaboration with Content, Demand Gen, and other teams, requiring clear communication and an understanding of their respective operational needs and goals.

• Feedback & Iteration: Expect a culture where design feedback is integral to the process, with an emphasis on iterative improvements and finding the "best solution."

• Proactive Support: The ability to enable self-service for cross-functional partners suggests a proactive and supportive collaboration style, aiming to empower others.

📝 Enhancement Note: Understanding Tipalti's core values, particularly around efficiency and collaboration, is crucial for a candidate to assess cultural fit and demonstrate alignment during the interview process.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Brand Consistency with Innovation: Ensuring all creative assets adhere to brand guidelines while pushing creative boundaries and staying ahead of design trends.

• Managing Cross-functional Demands: Effectively prioritizing and delivering high-quality creative work for multiple internal stakeholders with diverse needs and timelines.

• Scaling Creative Production: Developing efficient processes and assets (templates, guides) that allow for high-volume output without compromising quality, especially in a fast-paced B2B SaaS environment.

• Integrating New Technologies: Staying current with evolving design tools and AI capabilities and integrating them effectively into workflows to enhance productivity and output.

Learning & Development Opportunities:

• Advanced Creative Skills: Deepen expertise in motion graphics, animation, and emerging visual storytelling techniques within the context of B2B marketing.

• Marketing Operations Acumen: Gain a broader understanding of demand generation, content strategy, and GTM operations through close collaboration with other marketing functions.

• Leadership & Mentorship: Opportunity to guide junior designers or influence creative strategy as a senior member of the team.

• Industry Exposure: Potential to attend industry conferences or workshops focused on design, marketing, or creative technology.

📝 Enhancement Note: Identifying potential challenges and corresponding growth opportunities helps candidates prepare for the realities of the role and demonstrate foresight.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for developing a creative concept for a new B2B SaaS product launch campaign. How do you ensure brand consistency while also driving innovation?" (Focus on process, creativity, and brand alignment)

• "Walk us through a project where you had to balance conflicting feedback from multiple stakeholders. How did you manage the situation and arrive at a successful outcome?" (Focus on collaboration, conflict resolution, and stakeholder management)

Company & Culture Questions:

• "What do you know about Tipalti's mission and how do you see your role as a Senior Graphic Designer contributing to it?" (Research Tipalti's AI-powered finance automation and connect it to your creative output)

• "Our culture values collaboration and innovation. Can you provide an example of a time you contributed to a highly collaborative creative process or championed an innovative design solution?" (Align your experience with stated cultural values)

Portfolio Presentation Strategy:

• Structure Your Narrative: For each featured project, clearly outline the objective, your role, the problem you solved, your process, the tools used, the solution, and the measurable results.

• Highlight Key Skills: Specifically call out your expertise in motion graphics, animation, digital design, and your ability to create scalable assets.

• Demonstrate Operational Thinking: Emphasize how your design approach contributes to efficiency, brand consistency, and the overall success of marketing campaigns. Show examples of templates or processes you've developed.

• Engage Your Audience: Be prepared to discuss your work in detail, answer questions thoughtfully, and convey your passion for design and its strategic impact.

📝 Enhancement Note: Providing specific question examples and preparation strategies tailored to a Senior Graphic Designer role within a B2B SaaS marketing context will significantly help candidates.

📌 Application Steps

To apply for this Senior Graphic Designer position:

• Submit your application, resume, and a link to your online portfolio through the Tipalti careers portal.

• Portfolio Optimization: Ensure your portfolio clearly highlights your experience with digital, print, motion graphics, and animation. Include case studies that demonstrate your problem-solving approach, creative process, and the impact of your work on marketing objectives.

• Resume Tailoring: Customize your resume to emphasize your 7+ years of experience, proficiency in required design tools (Figma, Adobe Creative Suite, After Effects), and any experience in B2B SaaS or marketing operations. Quantify achievements whenever possible.

• Interview Preparation: Practice articulating your design rationale, project management skills, and collaborative approach. Prepare to discuss specific examples from your portfolio that showcase your ability to create scalable assets and drive brand consistency.

• Company Research: Thoroughly research Tipalti's brand, mission, and current marketing efforts. Understand their AI-powered finance automation platform and consider how your creative vision can support their GTM strategy and operational goals.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.