Senior Graphic Designer

📍 Job Overview

Job Title: Senior Graphic Designer Company: Sensor Tower Location: Singapore Job Type: Full Time Category: Marketing Operations / Creative Operations Date Posted: 2025-09-26 Experience Level: 5-10 Years Remote Status: Hybrid (Remote OK)

🚀 Role Summary

• Partner closely with the Marketing team to deliver high-impact creative assets that drive engagement across the APAC region, focusing on translating campaign strategies into compelling visuals.
• Own the creation of a wide range of marketing collateral, including digital ads, reports, landing pages, social media content, event materials, and sales enablement collateral.
• Ensure strict adherence to brand guidelines and maintain a consistent, streamlined brand experience across all web and print properties.
• Collaborate with regional and global stakeholders to balance creativity with business objectives, managing multiple projects simultaneously and contributing fresh ideas to elevate the overall creative output in APAC.

📝 Enhancement Note: While the role is for a Graphic Designer, its close partnership with the Marketing team and focus on sales enablement and campaign strategy places it within the broader scope of Marketing Operations or Creative Operations, emphasizing the strategic application of design to business goals.

📈 Primary Responsibilities

• Translate campaign strategies and business goals into compelling visual assets for digital advertising, landing pages, reports, and social media platforms.
• Develop and maintain a consistent, cohesive brand identity across all marketing channels, including web, print, and digital properties within the APAC region.
• Conceptualize and design external and internal-facing presentations to support executive teams, sales, and marketing initiatives.
• Create a variety of marketing collateral, including event materials, sales enablement collateral, blog graphics, and email campaign visuals.
• Collaborate with cross-functional teams (Marketing, Product, UX) to ensure visual identity consistency and efficient implementation across all touchpoints.
• Propose and implement system-wide design changes that are scalable across various marketing platforms and devices, optimizing for different regional preferences.
• Provide design guidance and contribute individual design expertise throughout the entire project lifecycle, from concept to completion.
• Adapt and shape the brand for the APAC region by recommending design best practices and image styles that resonate with local audiences and cultural nuances.

📝 Enhancement Note: The responsibilities clearly indicate a strategic design role that goes beyond mere asset creation, requiring an understanding of marketing objectives, regional nuances, and cross-functional collaboration, typical of senior roles within a marketing operations or creative operations function.

🎓 Skills & Qualifications

Education: Bachelor's degree in Graphic Design, Art, or a related design or art field.

Experience: 5+ years of professional design experience, with a proven track record of creating impactful visual assets for marketing and business objectives.

Required Skills:

• Expert proficiency in Adobe Creative Suite, specifically Illustrator, Photoshop, and InDesign.
• Strong presentation skills, with the ability to clearly articulate the rationale behind design decisions and their connection to project requirements.
• Meticulous attention to detail, with an uncompromising commitment to quality in both design execution and communication.
• Solid understanding of marketing principles, brand design, and the ability to act as a trustworthy and collaborative colleague.
• Positive attitude and a proactive, "jump-in-and-help" mindset.
• Proficiency in English for effective communication with global and regional teams.

Preferred Skills:

• Experience with Adobe After Effects for motion graphics or video.
• Expertise in Sketch, Infogram, and Google Docs.
• Knowledge of Japanese, Mandarin, or Korean to better cater to regional APAC nuances.

📝 Enhancement Note: The emphasis on presentation skills, understanding of marketing, and collaborative nature points to a senior-level role requiring not just technical design skills but also strategic thinking and effective stakeholder management, aligning with senior operations roles.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a diverse range of marketing collateral created for various channels (digital ads, landing pages, social media, presentations, reports).
• Include case studies demonstrating how design solutions addressed specific marketing campaign objectives or business challenges in the APAC region.
• Highlight projects that required adaptation of brand guidelines for local markets or cultural resonance.
• Present examples of collaboration with marketing or sales teams, illustrating the design process from brief to final delivery.

Process Documentation:

• Demonstrate experience in developing and maintaining brand consistency across multiple platforms and touchpoints.
• Include examples of workflow optimization or process improvements in design project management.
• Showcase how design processes were integrated with marketing campaign timelines and objectives.
• Provide evidence of research into scalable design systems or best practices for marketing platforms.

📝 Enhancement Note: A strong portfolio is critical for this role, as it serves as tangible proof of the candidate's ability to execute on strategic design initiatives and manage complex projects within a marketing operations framework.

💵 Compensation & Benefits

Salary Range: Sensor Tower is a global company, and compensation for a Senior Graphic Designer in Singapore typically ranges from SGD 75,000 to SGD 110,000 annually, depending on experience, specific skill set, and the depth of APAC market understanding. This estimate is based on industry benchmarks from reputable salary aggregators and local cost of living data for Singapore.

Benefits:

• Flexible time off: Allows employees to manage their personal time away from work effectively.
• Health and wellness stipend: Supports physical and mental well-being through fitness and health-related activities.
• Monthly internet stipend: Contributes to the cost of reliable internet connectivity for remote or hybrid work.
• One-time $500 home office stipend: Assists in setting up an ergonomic and productive home workspace.

Working Hours: The role is full-time, likely aligning with a standard 40-hour work week. However, the flexible work environment and stipends suggest a focus on output and results rather than strict adherence to office hours, allowing for some flexibility to accommodate APAC time zone collaboration.

📝 Enhancement Note: Salary is estimated based on Singapore's market rates for senior creative roles and the provided experience level. The benefits package is comprehensive, reflecting a modern, flexible work environment that appeals to professionals seeking work-life balance.

🎯 Team & Company Context

🏢 Company Culture

Industry: Market Intelligence / Data Analytics (specifically for the app economy). Sensor Tower provides insights into mobile app trends, user behavior, and market performance.

Company Size: Sensor Tower is a growing tech company, likely falling into the mid-to-large size category (e.g., 200-500+ employees globally). This size often means established processes but still retains a dynamic, agile environment.

Founded: Sensor Tower was founded in 2013. This history suggests a company that has evolved and adapted within the fast-paced digital economy, building robust data and intelligence platforms.

Team Structure:

• The Senior Graphic Designer will likely be part of the Marketing team, with potential for close collaboration with Product Marketing, Demand Generation, and Sales teams.
• Reporting structure is likely to a Marketing Manager or Director, with dotted-line reporting or strong collaboration with global creative leads.
• Cross-functional collaboration is key, working with Product, UX, Sales, and other regional marketing teams across APAC and potentially globally.

Methodology:

• Data-driven insights are central to Sensor Tower's offering; this ethos likely extends to how marketing and creative efforts are measured and optimized.
• Emphasis on translating complex data into understandable and compelling visual narratives.
• Agile project management methodologies may be employed to adapt to market dynamics and client needs.

Company Website: https://sensortower.com

📝 Enhancement Note: The company's focus on data intelligence implies a need for clear, impactful visual communication. The culture likely values data accuracy, strategic thinking, and effective storytelling, which a Senior Graphic Designer must embody.

📈 Career & Growth Analysis

Operations Career Level: This is a Senior Graphic Designer role, indicative of an individual contributor with a high degree of autonomy and expertise. It sits at a level where strategic input and mentorship are expected, bridging the gap between execution and creative direction within the marketing operations framework.

Reporting Structure: The role reports into the Marketing team, likely to a Marketing Manager or Director based in APAC or globally. Close collaboration with regional marketing leads and potentially global creative directors is expected.

Operations Impact: The Senior Graphic Designer's work directly impacts Sensor Tower's brand perception, marketing campaign effectiveness, sales enablement resources, and overall engagement across the vital APAC market. High-quality creative assets are crucial for conveying the value of Sensor Tower's data intelligence solutions.

Growth Opportunities:

• Specialization: Deepen expertise in specific areas like digital advertising creative, presentation design, or regional brand adaptation.
• Leadership: Potentially move into a Lead Graphic Designer role, or Art Director position, overseeing smaller creative projects or junior designers.
• Skill Development: Opportunities to learn new design software, explore motion graphics, or gain more strategic marketing insight through cross-functional projects.
• Mentorship: The role may involve mentoring junior designers or providing creative guidance to less experienced marketing team members.

📝 Enhancement Note: This role offers a clear path for growth within a specialized creative function that directly supports GTM efforts, with opportunities for both technical and leadership development.

🌐 Work Environment

Office Type: Sensor Tower operates with a flexible work model, indicating a hybrid environment where employees can choose to work from home or from a physical office space. This suggests a modern, adaptable workplace.

Office Location(s): The primary location is Singapore. Sensor Tower has global offices, but this role is specifically tied to the APAC region, with a Singapore base.

Workspace Context:

• The hybrid model supports a flexible workspace, allowing designers to choose an environment that maximizes their productivity, whether it's a dedicated home office or a collaborative co-working space.
• Access to industry-standard design tools and technology is assumed, with potential for collaboration via digital platforms and video conferencing.
• The role fosters interaction with diverse teams across different time zones, encouraging a global perspective within local execution.

Work Schedule: While a full-time role (approx. 40 hours/week), the emphasis on flexible time off and stipends for home office setups suggests a results-oriented approach. This allows for adaptability in scheduling to effectively collaborate with APAC stakeholders while maintaining a healthy work-life balance.

📝 Enhancement Note: The hybrid and flexible work environment is a key aspect, indicating a trust-based culture that values output and employee well-being, supported by practical home office stipends.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A brief call with HR or a recruiter to assess basic qualifications, experience alignment, and cultural fit.
• Portfolio Review & Technical Interview: A more in-depth discussion with the hiring manager or a senior member of the marketing/creative team. This will involve a thorough review of your portfolio, focusing on specific projects, your design process, and how you've met project objectives. Expect questions about your experience with Adobe Suite, presentation skills, and brand consistency.
• Case Study/Design Challenge: A practical exercise might be assigned, requiring you to create a specific piece of collateral or adapt an existing design for an APAC audience. This assesses your ability to apply skills under realistic conditions.
• Cross-Functional Interviews: You may meet with stakeholders from Sales, Product Marketing, or other teams you'll collaborate with to gauge communication and collaboration style.
• Final Interview: Possibly with a senior leader to discuss overall fit and strategic contribution.

Portfolio Review Tips:

• Curate Strategically: Select 5-7 of your strongest, most relevant projects, prioritizing those with clear business objectives, regional adaptation, and demonstrable impact. For this role, focus on marketing collateral, presentations, and digital assets.
• Tell a Story: For each project, clearly outline the brief, your role, the challenges, your design process, the solutions you implemented, and the results achieved (quantifiable if possible).
• Highlight APAC Relevance: If you have projects that specifically target or were adapted for Asian markets, ensure these are prominent.
• Showcase Brand Consistency: Include examples that demonstrate your ability to maintain a strong, consistent brand identity, as this is a core responsibility.
• Prepare for Questions: Be ready to discuss your software proficiency, your approach to problem-solving, and how you handle feedback and revisions.

Challenge Preparation:

• Familiarize yourself with Sensor Tower's brand and its current marketing materials.
• Practice creating marketing collateral under time constraints.
• Be prepared to articulate your design choices and justify them based on marketing objectives and target audience.
• Focus on clear, concise communication and the ability to translate complex requirements into effective designs.

📝 Enhancement Note: The emphasis on a portfolio review and potential design challenge highlights the practical, execution-oriented nature of this role, requiring candidates to demonstrate their skills and strategic thinking directly.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite (Must-Haves):
  • Illustrator: For vector graphics, logos, icons, and complex illustrations.
  • Photoshop: For image editing, manipulation, digital painting, and web graphics.
  • InDesign: For page layout, creating reports, presentations, brochures, and other print/digital publications.
• Adobe After Effects (Plus): For motion graphics, animated elements, and video editing.

Analytics & Reporting:

• Google Docs: For collaborative document creation and sharing of briefs, feedback, and presentations.
• Infogram (Plus): Potentially used for creating data visualizations and infographics.

CRM & Automation:

• Sketch (Plus): A popular design tool, especially for UI/UX, but also used for general graphic design. Its inclusion as a "plus" suggests it might be used by other teams, or for specific types of assets.
• Understanding of how design assets integrate with marketing automation platforms (e.g., for email campaigns) and CRM systems (e.g., for sales collateral).

📝 Enhancement Note: Proficiency in the Adobe Creative Suite is non-negotiable. Familiarity with tools like Sketch, Infogram, and Google Docs will be advantageous, demonstrating adaptability and a broader understanding of the marketing technology ecosystem.

👥 Team Culture & Values

Operations Values:

• Data-Driven Creativity: Applying design principles informed by market intelligence and campaign performance data.
• Brand Integrity: Upholding and consistently executing brand guidelines across all visual communications.
• Collaboration & Communication: Working seamlessly with diverse teams, valuing clear communication and constructive feedback.
• Regional Sensitivity: Understanding and respecting cultural nuances within the APAC region to create resonant designs.
• Efficiency & Quality: Delivering high-quality work efficiently, with a keen eye for detail and process optimization.

Collaboration Style:

• Cross-Functional Integration: Actively participating in project discussions with Marketing, Product, and Sales teams to ensure design aligns with broader business objectives.
• Feedback Exchange: Open to receiving and providing constructive feedback to foster continuous improvement and achieve the best creative outcomes.
• Knowledge Sharing: Willingness to share design best practices, insights, and learnings with colleagues, contributing to a culture of collective growth.

📝 Enhancement Note: The company culture likely values a blend of creative excellence and analytical rigor, with a strong emphasis on teamwork and adaptability, especially in a diverse regional context like APAC.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Regional Needs: Adapting global brand guidelines to resonate with diverse APAC markets, considering cultural, linguistic, and aesthetic differences.
• Managing Multiple Projects: Juggling numerous design requests from various stakeholders across different campaigns and regions simultaneously, requiring strong time management and prioritization skills.
• Translating Data: Effectively visualizing complex market intelligence data into clear, engaging, and actionable graphics for marketing and sales purposes.
• Staying Current: Keeping up with evolving design trends, software updates, and digital marketing best practices to maintain a high standard of creative output.

Learning & Development Opportunities:

• Regional Specialization: Gaining deeper expertise in the design aesthetics and consumer preferences of specific APAC markets.
• Motion Graphics/Video: Developing skills in Adobe After Effects or similar tools to create more dynamic visual content.
• Strategic Marketing Insight: Broadening understanding of marketing campaign strategies and how design contributes to their success.
• Cross-Cultural Design: Enhancing ability to work effectively within an international team and understand global design perspectives.

📝 Enhancement Note: This role presents opportunities to tackle complex regional design challenges and grow into a more strategic creative leader within a global tech company.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to adapt a global brand for a local market. What were the key considerations, and what was the outcome?" (Focus on your process, understanding of cultural nuances, and ability to maintain brand integrity.)
• "Walk me through a complex marketing campaign you supported with your design work. What were the objectives, your specific contributions, and how did your design help achieve those objectives?" (Highlight your understanding of marketing goals and the impact of your design.)
• "How do you prioritize competing design requests from different departments or stakeholders?" (Demonstrate your time management, organizational skills, and ability to communicate effectively about priorities.)

Company & Culture Questions:

• "What interests you about Sensor Tower and our work in market intelligence?" (Research Sensor Tower's mission, products, and recent news. Connect it to your passion for design and data visualization.)
• "How do you approach collaboration with non-designers, such as marketers or sales representatives?" (Emphasize your communication skills, ability to understand different perspectives, and your role in translating their needs into effective designs.)
• "How do you ensure your designs are not only aesthetically pleasing but also effective in driving business outcomes?" (Discuss your data-driven approach, focus on clear messaging, and understanding of conversion metrics.)

Portfolio Presentation Strategy:

• Structure Your Narrative: For each project, clearly state the objective, your role, the problem, your solution (design process), and the results. Use a consistent format.
• Quantify Impact: Whenever possible, use metrics (e.g., "increased click-through rates by X%", "generated Y leads," "improved engagement by Z%") to demonstrate the effectiveness of your designs.
• Highlight APAC Adaptation: If you have specific APAC-focused projects, ensure you can articulate the regional considerations and how your design addressed them.
• Showcase Technical Proficiency: Be ready to discuss your toolset and how you leveraged specific features of Adobe Suite (or other tools) to achieve your design outcomes.
• Be Enthusiastic and Collaborative: Convey your passion for design and your eagerness to contribute to Sensor Tower's success.

📝 Enhancement Note: Preparation should focus on demonstrating not just design talent but also strategic thinking, a solid understanding of marketing objectives, and excellent communication skills, particularly regarding regional adaptation and data visualization.

📌 Application Steps

To apply for this Senior Graphic Designer position:

• Submit your application through the provided link on Lever.co.
• Portfolio Customization: Ensure your portfolio prominently features marketing collateral, presentations, and digital assets relevant to B2B tech, with a focus on APAC market considerations if possible. Tailor your selection to showcase your ability to translate campaign strategies into compelling visuals.
• Resume Optimization: Highlight your 5+ years of experience, proficiency in Adobe Creative Suite, presentation skills, and any experience with regional marketing or cultural adaptation. Use keywords from the job description such as "brand consistency," "digital ads," "sales enablement," and "APAC region."
• Interview Preparation: Practice articulating your design process, explaining the business impact of your work, and preparing to discuss your experience with regional nuances and data visualization. Be ready to present a case study.
• Company Research: Familiarize yourself with Sensor Tower's products, services, target audience, and their presence in the APAC market. Understand their company mission and values to align your responses during the interview.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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