Senior Graphic Designer

📍 Job Overview

Job Title: Senior Graphic Designer

Company: Sensor Tower

Location: Tokyo, Japan

Job Type: Full Time

Category: Marketing Operations / Creative Services

Date Posted: 2025-09-26

Experience Level: 5-10 years

Remote Status: Hybrid (Remote possible)

🚀 Role Summary

• Drive high-impact creative initiatives across the APAC region in close partnership with the Marketing team, focusing on enhancing engagement and brand consistency.

• Translate complex campaign strategies into compelling visual assets for a variety of platforms, including digital ads, reports, landing pages, social media, event materials, and sales enablement collateral, ensuring adherence to brand guidelines.

• Collaborate cross-functionally with regional and global stakeholders, balancing creative vision with business objectives to address intricate design challenges.

• Manage a diverse project portfolio simultaneously, contributing innovative ideas, and elevating the overall quality of creative output within the APAC market.

📝 Enhancement Note: While the role is titled "Senior Graphic Designer," its emphasis on partnering with Marketing, translating campaign strategies, and creating sales enablement collateral positions it within the broader GTM (Go-To-Market) and Marketing Operations spectrum. The focus on regional adaptation (APAC) and stakeholder management suggests a strategic, operations-minded approach to creative execution.

📈 Primary Responsibilities

• Maintain a cohesive and streamlined brand experience across all web and print properties, ensuring visual identity is consistent and efficiently implemented.

• Collaborate with Marketing, Product, and UX teams to ensure visual identity is cohesive and efficiently implemented across all channels.

• Research and recommend system-wide design changes that are scalable across various marketing platforms and devices, optimizing for reach and impact.

• Provide individual design contributions on key projects, offering design guidance and oversight throughout the entire project lifecycle.

• Conceptualize and develop a wide range of marketing materials, including assets for social media, email campaigns, web pages, blog posts, events, paid advertising, and downloadable content.

• Create compelling external and internal facing presentations to support executive leadership, sales teams, and marketing initiatives.

• Shape and adapt the global brand for the APAC region by recommending design best practices and image styles that resonate with local audiences and cultural preferences, ensuring regional relevance and effectiveness.

📝 Enhancement Note: The responsibilities highlight a need for strategic thinking beyond just execution. Recommending scalable design changes, shaping regional brand adaptation, and creating sales enablement collateral point to a role that influences GTM strategy through design.

🎓 Skills & Qualifications

Education: Bachelor's degree in a design or art-related field.

Experience: 5+ years of progressive design experience in a dedicated design role, with a strong portfolio showcasing a range of creative work.

Required Skills:

• Expert proficiency in Adobe Creative Suite (Illustrator, Photoshop, InDesign are mandatory; After Effects is a significant plus).

• Strong presentation skills, with the ability to clearly articulate the connection between project requirements and proposed design solutions to diverse stakeholders.

• Exceptional attention to detail and an uncompromising commitment to quality in both design execution and communication.

• Solid understanding of marketing principles and brand design, functioning as a reliable and collaborative colleague.

• High energy and a proactive, positive attitude, with a willingness to assist wherever needed to achieve project goals.

Preferred Skills:

• Expertise in Sketch for UI/UX design workflows.

• Experience with Infogram for data visualization and reporting.

• Proficiency in Google Docs for collaborative document creation and asset management.

📝 Enhancement Note: The emphasis on presentation skills, understanding marketing, and regional adaptation suggests that candidates with experience in operations-adjacent creative roles (e.g., marketing operations, GTM design) will be highly valued. The "no-compromise attitude toward quality" and "solid and trustworthy colleague" points to a need for reliability and process adherence.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Demonstrate a strong ability to translate campaign strategies into compelling visual assets across various mediums (digital ads, reports, landing pages, social media, event materials, sales enablement collateral).

• Showcase examples of maintaining brand consistency and adapting global brand guidelines for regional markets (specifically APAC).

• Include case studies that highlight problem-solving through design, detailing the challenge, your approach, and the measurable impact or engagement achieved for stakeholders.

Process Documentation:

• Visual workflows or case studies demonstrating experience in managing the full project lifecycle, from conceptualization to final delivery, with an emphasis on efficient execution.

• Examples of how you've recommended or implemented scalable design changes across platforms, demonstrating an understanding of system-wide impact and optimization.

• Evidence of collaborative processes, showing how you've worked with cross-functional teams (Marketing, Product, UX) to achieve cohesive visual identity and business objectives.

📝 Enhancement Note: For a Senior Graphic Designer role with GTM implications, a portfolio should go beyond just aesthetics. It needs to demonstrate strategic thinking, process management, stakeholder collaboration, and measurable impact, aligning with operations-focused evaluation criteria.

💵 Compensation & Benefits

Salary Range:

Given the Senior Graphic Designer title, 5-10 years of experience, and location in Tokyo, Japan, a competitive salary range is estimated.

• Estimated Annual Salary Range: ¥7,500,000 - ¥11,000,000 JPY.

• Explanation: This range is based on research of senior-level graphic design positions in Tokyo, considering the tech industry and companies specializing in market intelligence like Sensor Tower. It accounts for the required expertise in Adobe Suite, presentation skills, and bilingual proficiency. Local cost of living and industry benchmarks were used to establish this estimate.

Benefits:

• Flexible Time Off: Empowers employees to manage their personal time away from work effectively, promoting work-life balance critical for sustained creative output.

• Health and Wellness Stipend: Supports physical and mental well-being through a financial contribution, recognizing the importance of employee health for productivity and job satisfaction.

• Monthly Internet Stipend: Contributes to reliable connectivity, essential for remote or hybrid work arrangements and seamless collaboration.

• One-Time $500 Home Office Stipend: Assists in setting up an optimized and comfortable home workspace, enhancing productivity and ergonomics for remote or hybrid employees.

Working Hours: Sensor Tower offers a flexible work environment. While a standard 40-hour work week is typical, the company emphasizes flexibility, allowing employees to shape their schedules to better integrate work with personal life. This flexibility is crucial for creative roles that may require deep focus periods.

📝 Enhancement Note: The salary estimate is based on industry data for senior design roles in Tokyo. The benefits package is tailored to support remote/hybrid work and employee well-being, which are increasingly important considerations for operations and creative professionals.

🎯 Team & Company Context

🏢 Company Culture

Industry: Market Intelligence / Data Analytics (specifically for the app economy). Sensor Tower provides insights into mobile app trends, competitive analysis, and market performance.

Company Size: Sensor Tower is a growing company, likely in the mid-to-large size range (e.g., 200-1000 employees based on typical tech company growth trajectories), suggesting a dynamic environment with established processes but still room for individual impact.

Founded: Sensor Tower was founded in 2013. This provides a decade of experience in a rapidly evolving industry, indicating a stable yet innovative company that has adapted to market changes.

Team Structure:

• The Senior Graphic Designer will likely be part of a regional (APAC) Marketing team, reporting to a Marketing Manager or Director.

• There will be direct reporting lines for design tasks and indirect collaboration with global marketing, product, and UX teams.

Methodology:

• Sensor Tower's core methodology revolves around data analysis and responsible sourcing of market intelligence to inform business decisions.

• The design team's methodology will likely involve a data-informed approach to creative, using insights to guide design choices for maximum regional impact.

• Workflow planning and optimization will be crucial for managing multiple projects and ensuring efficient delivery of high-quality creative assets.

Company Website: https://sensortower.com

📝 Enhancement Note: Understanding Sensor Tower's industry as a data intelligence provider is key. It implies a need for designers to be data-literate and able to translate complex data into visually digestible formats, aligning with operations' focus on measurable outcomes.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Senior Graphic Designer, indicating a mid-to-senior level within the creative function. It signifies a level of autonomy, expertise, and the ability to mentor or guide less experienced designers. The role requires not just execution but strategic input into how design supports broader GTM and marketing operations within the APAC region.

Reporting Structure: The Senior Graphic Designer will report to a regional marketing lead (likely Marketing Manager/Director for APAC). They will collaborate closely with global marketing teams, product managers, UX designers, and sales teams, requiring strong stakeholder management skills.

Operations Impact: The Senior Graphic Designer plays a crucial role in shaping the external perception and internal communication of Sensor Tower in the APAC market. High-quality, brand-consistent creative assets directly impact lead generation, sales enablement, customer engagement, and overall brand reputation, all of which are critical operational metrics for GTM success.

Growth Opportunities:

• Specialization: Potential to deepen expertise in specific areas like digital advertising creative, data visualization design, or regional brand strategy within the APAC market.

• Leadership: Opportunity to take on lead design responsibilities for major campaigns or regional initiatives, potentially mentoring junior designers or leading small creative projects.

• Cross-Functional Expertise: Develop a broader understanding of marketing operations, GTM strategies, and product marketing by working closely with these teams, opening doors to roles with more strategic operational influence.

📝 Enhancement Note: The "Operations Impact" section highlights how this creative role contributes to broader business operations. Career growth is framed through specialization and increased operational scope, aligning it with typical GTM career paths.

🌐 Work Environment

Office Type: Sensor Tower offers a flexible work environment. While the role is based in Tokyo, the mention of a home office stipend and flexible time off suggests a hybrid or remote-friendly approach is possible, allowing for a balance between in-office collaboration and remote work.

Office Location(s): The primary listed location is Tokyo, Japan. This implies access to a physical office space for collaborative work, meetings, and team cohesion when required.

Workspace Context:

• A collaborative environment is expected, with opportunities to work closely with regional and global marketing teams, as well as product and UX professionals.

• Access to necessary design tools and technology (Adobe Creative Suite, etc.) is implied, supporting efficient creative workflows.

• The role encourages interaction with diverse teams, fostering an environment where design ideas can be shared, debated, and refined to meet business objectives.

Work Schedule: While a standard 40-hour work week is typical, Sensor Tower emphasizes flexibility. This allows operations and creative professionals to manage their time effectively, potentially dedicating focused blocks for deep design work or accommodating regional time zone differences for global collaboration.

📝 Enhancement Note: The emphasis on flexibility and hybrid work is a critical aspect for operations roles, indicating a modern work culture that values employee autonomy and well-being.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess foundational design skills, experience level, and relevance to Sensor Tower's needs and the APAC market. Be prepared to highlight specific projects that demonstrate your ability to translate strategy into execution.

• Design Challenge/Portfolio Review: A deeper dive into your portfolio, potentially including a take-home design challenge or a presentation of key case studies. Focus on explaining your design process, problem-solving approach, and the rationale behind your creative decisions, especially for regional adaptation.

• Stakeholder Interviews: Meetings with marketing leads and potentially cross-functional team members (Product, Sales) to evaluate your collaboration style, communication skills, and understanding of business objectives. Be ready to discuss how you've partnered with non-design teams to achieve shared goals.

• Final Interview: A conversation with senior leadership to assess cultural fit, strategic thinking, and long-term potential within the company.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest projects that best represent the skills required for this role, particularly those involving marketing campaigns, brand adaptation, and sales enablement collateral for diverse audiences.

• Showcase Process: For each project, clearly outline the brief/problem, your creative process, tools used, design rationale, and the outcome or impact. Quantify results where possible (e.g., increased engagement, improved conversion rates).

• Highlight Regional Adaptation: Include a project that specifically demonstrates your ability to tailor designs for a particular region or culture, explaining your research and strategic choices for the APAC market.

• Presentation Clarity: Ensure your portfolio is well-organized, visually appealing, and easy to navigate. Prepare a concise narrative for each project, focusing on how your design solutions met business objectives.

Challenge Preparation:

• If a design challenge is given, focus on understanding the brief thoroughly and prioritizing tasks based on impact and feasibility within the given timeframe.

• Be prepared to articulate your design choices, explaining the "why" behind your creative decisions, especially concerning branding, regional relevance, and marketing goals.

• Practice presenting your work concisely and effectively, anticipating questions about your process, tool proficiency, and collaboration style.

📝 Enhancement Note: The interview process and portfolio review tips are tailored to a senior creative role with GTM responsibilities, emphasizing strategic thinking, process, and measurable impact beyond just aesthetics.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential for core design tasks. Expect to use Illustrator for vector graphics and branding elements, Photoshop for image manipulation and digital assets, and InDesign for layout and print materials (reports, sales collateral).

• After Effects (Plus): Proficiency here would be advantageous for motion graphics, explainer videos, or animated social media content, enhancing engagement across digital platforms.

• Sketch (Preferred): Valuable for UI/UX-related design tasks, especially if collaborating on web or app interfaces, demonstrating a broader digital design capability.

• Google Docs: Crucial for collaborative document creation, internal communications, and potentially for asset management and project brief documentation.

Analytics & Reporting:

• Infogram (Preferred): Useful for creating visually compelling data visualizations and infographics for reports and presentations, directly supporting the company's core intelligence offerings.

• Presentation Software: Likely PowerPoint or Google Slides for creating external and internal facing presentations, requiring skill in visual storytelling and data communication.

CRM & Automation:

• While not directly managing CRM systems, understanding how design assets integrate with marketing automation platforms and CRM outputs (e.g., email templates, landing page visuals) is beneficial. Awareness of how visual assets contribute to lead generation and sales pipeline is key.

📝 Enhancement Note: The tools listed are standard for a senior designer, but the inclusion of Infogram and the emphasis on data visualization link this role to Sensor Tower's data-centric business model, touching on operations-adjacent functions.

👥 Team Culture & Values

Operations Values:

• Data-Driven Creativity: A commitment to using market intelligence and data insights to inform design decisions, ensuring creative output is strategic and impactful for the APAC market.

• Brand Stewardship: A dedication to maintaining a consistent, cohesive, and high-quality brand experience across all touchpoints, reflecting professionalism and reliability.

• Collaborative Innovation: An environment where cross-functional teams work together to generate fresh ideas and solve complex design challenges, fostering a culture of shared success.

• Efficiency & Scalability: An emphasis on designing solutions that are not only visually appealing but also scalable across platforms and efficient to implement, aligning with operational best practices.

Collaboration Style:

• Cross-Functional Integration: Expect a highly collaborative style, working closely with marketing, product, sales, and UX teams to ensure design aligns with broader business objectives and user needs.

• Constructive Feedback: A culture that embraces open communication and constructive feedback, encouraging designers to share their perspectives and contribute to process improvements.

• Proactive Support: A willingness to jump in and help where needed, demonstrating a team-oriented approach and a commitment to collective goals.

📝 Enhancement Note: The values emphasize a blend of creative excellence and operational rigor, reflecting a company that values both innovation and efficient execution in its GTM efforts.

⚡ Challenges & Growth Opportunities

Challenges:

• Regional Adaptation: Effectively translating a global brand identity to resonate with diverse APAC markets, considering cultural nuances, language differences, and local aesthetic preferences. This requires deep research and strategic design thinking.

• Balancing Stakeholder Needs: Managing design requests and feedback from multiple stakeholders across different departments and regions, ensuring all requirements are met while maintaining design integrity and brand consistency.

• Pace of Digital Marketing: Keeping up with rapidly evolving digital marketing trends, platform requirements, and creative best practices to ensure assets remain fresh, engaging, and effective.

• Data-to-Design Translation: Translating complex market intelligence data into clear, compelling, and visually appealing design assets that drive understanding and action.

Learning & Development Opportunities:

• APAC Market Deep Dive: Opportunity to gain specialized knowledge of the APAC digital landscape, consumer behavior, and design trends, enhancing regional marketing expertise.

• Advanced Design Techniques: Potential to learn and apply new design tools and techniques, particularly in areas like motion graphics or interactive design, to expand creative capabilities.

• GTM Strategy Exposure: Increased exposure to Go-To-Market strategies, campaign planning, and sales enablement processes, providing valuable insights into broader business operations and career progression paths.

📝 Enhancement Note: Challenges are framed with an operations lens, focusing on strategic problem-solving, process management, and adapting to dynamic market conditions. Growth is tied to developing specialized operational and strategic skills.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to adapt a global brand for a specific regional market. What was your process, and what were the key considerations for the APAC region?" (Focus on regional research, cultural sensitivity, and strategic design choices.)

• "How do you balance creative vision with business objectives and stakeholder feedback when working on a campaign? Walk us through a project where you managed competing priorities." (Highlight your process for stakeholder management, negotiation, and delivering results.)

Company & Culture Questions:

• "What interests you about Sensor Tower's mission and its role in the digital economy?" (Research Sensor Tower's impact and articulate your alignment with their vision.)

• "How do you approach collaboration with non-design teams like Product or Sales?" (Provide specific examples of successful cross-functional partnerships and your communication style.)

Portfolio Presentation Strategy:

• Storytelling: Structure your presentation around narratives for each project, detailing the challenge, your strategic approach, design execution, and the quantifiable results or impact.

• APAC Focus: Emphasize any projects that demonstrate your understanding of or experience with the APAC market, highlighting how you tailored designs for local relevance.

• Tool Proficiency: Be ready to discuss your proficiency with specific tools (Adobe Suite, Sketch, Infogram) and how you leverage them to achieve specific design outcomes.

• Process Clarity: Clearly explain your design process from brief to final output, showcasing your organizational skills and ability to manage projects effectively.

📝 Enhancement Note: Interview questions are designed to probe strategic thinking, operational understanding, and regional expertise, going beyond basic design skills. Portfolio presentation advice focuses on demonstrating impact and relevance to Sensor Tower's business.

📌 Application Steps

To apply for this Senior Graphic Designer position:

• Submit your application through the provided application link on Sensor Tower's careers page or through their official LinkedIn profile.

• Portfolio Customization: Tailor your portfolio to highlight projects demonstrating strategic campaign execution, regional adaptation (especially for APAC), and sales enablement collateral. Clearly articulate your design process and the business impact of your work.

• Resume Optimization: Ensure your resume clearly lists your years of experience, proficiency in Adobe Creative Suite, bilingual skills (English/Japanese), and any experience with tools like Sketch or Infogram. Quantify achievements where possible.

• Interview Preparation: Practice articulating your design rationale, stakeholder management skills, and understanding of how design supports GTM operations. Prepare specific case studies for your portfolio review.

• Company Research: Familiarize yourself with Sensor Tower's services, target markets, and recent industry reports to demonstrate genuine interest and an understanding of their business context.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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