Senior Graphic Designer

📍 Job Overview

Job Title: Senior Graphic Designer

Company: ndm (via RemotelyHR)

Location: Remote in AZ, CA, CO, KS, MO, NV, TX

Job Type: Full-Time

Category: Marketing & Creative / Art & Design

Date Posted: December 02, 2025

Experience Level: 7+ Years

🚀 Role Summary

• This Senior Graphic Designer role is pivotal in shaping visual communication and brand identities for clients in the healthcare and senior living sectors.

• The position requires a seasoned designer adept at translating creative briefs into compelling visual concepts across diverse platforms, including digital, print, and social media.

• Success in this role hinges on a deep understanding of design principles, a strong portfolio, and the ability to collaborate effectively within a full-service marketing agency environment.

• Candidates will be expected to drive design execution from concept to final delivery, ensuring all work meets client objectives and upholds brand integrity.

📝 Enhancement Note: While the input data describes a "Senior Graphic Designer" role, this enhancement focuses on framing it within a "Revenue Operations" or "GTM Operations" context by emphasizing how design directly impacts marketing effectiveness, lead generation, and brand perception, which are crucial for revenue growth. The role's connection to marketing collateral, digital ads, and brand identity directly influences customer acquisition and retention efforts.

📈 Primary Responsibilities

• Translate creative briefs and client objectives into innovative and strategically sound visual concepts, with guidance from Art Directors or Creative Directors.

• Collaborate closely with copywriters, marketing specialists, and other creative professionals to ensure designs are not only visually appealing but also effective in achieving measurable client results.

• Develop detailed sketches, mockups, and prototypes to effectively visualize and communicate design concepts to internal teams and clients.

• Liaise with print production specialists to manage specifications, paper choices, and obtain cost estimates, ensuring projects remain within budget and meet quality standards.

• Craft layouts that are strategically aligned, visually engaging, clear, and require minimal revisions, optimizing for user experience and conversion.

• Ensure all designs are meticulously optimized for a variety of platforms, including digital channels (websites, social media, digital ads) and print materials.

• Conduct thorough self-reviews of all design work to ensure accuracy, completeness, and adherence to brand guidelines, paying close attention to typography, image placement, and overall visual flow.

• Consistently deliver high-quality work on time and within budget, meeting and exceeding client expectations and upholding the agency's standards for excellence.

• Maintain and evolve the visual identity systems for clients, including color palettes, typography, iconography, and overall design language, ensuring brand consistency.

• Preserve and reinforce the brand integrity of each client across all touchpoints, acting as a guardian of their visual representation.

• Contribute to the creative planning and art direction of photo and video shoots, ensuring visual assets align with campaign strategies.

• Build and maintain strong, trust-based relationships with key internal stakeholders across the agency, fostering a collaborative environment for resolving creative differences efficiently and cooperatively.

📝 Enhancement Note: The responsibilities have been detailed to emphasize the strategic impact of design on marketing outcomes and revenue generation, aligning with GTM operations. For instance, "Effectiveness is measured in clients' results" is highlighted to connect design output to business impact.

🎓 Skills & Qualifications

Education:

Experience:

• Minimum of 7+ years of professional graphic design experience, with a strong preference for candidates with a background in an agency setting.

Required Skills:

• Expert proficiency in Adobe Creative Suite, with a deep understanding of Photoshop, Illustrator, and InDesign for creating high-fidelity designs.

• Exceptional typography skills and a nuanced understanding of layout principles to create visually balanced and effective compositions.

• Proven ability to think and execute across multiple channels, seamlessly adapting designs for both digital and print mediums.

• Strong communication skills, with the ability to articulate design rationale and present concepts effectively to internal teams and clients.

Preferred Skills:

• Working knowledge of UI/UX design principles and familiarity with design tools such as Figma or Sketch, indicating an understanding of user-centered design.

• Experience with motion graphics and video editing software (e.g., After Effects, Premiere Pro) to enhance creative output.

• Familiarity with HTML/CSS, providing a foundation for understanding digital implementation constraints and opportunities.

• Experience in contributing to the planning and art direction of photo and video shoots.

• A proven ability to collaborate effectively within a creative team and mentor junior designers, demonstrating leadership potential.

📝 Enhancement Note: The "Preferred Skills" section has been expanded to include skills that are highly relevant to GTM operations, such as UI/UX understanding and familiarity with HTML/CSS, which bridge the gap between design and digital marketing execution. The emphasis on mentorship also speaks to a senior-level contribution to team development.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing a minimum of 7 years of professional design work, demonstrating a breadth of experience across various media (digital, print, branding, social).

• Clear case studies within the portfolio that illustrate the design process from creative brief to final execution, highlighting problem-solving and strategic thinking.

• Evidence of successful brand identity development and application, including logos, style guides, and collateral across multiple client engagements.

• Demonstration of proficiency in optimizing designs for specific platforms and user experiences, reflecting an understanding of digital and print production workflows.

Process Documentation:

• Examples of how you've translated creative briefs into actionable design plans and visual concepts, detailing your conceptualization phase.

• Documentation or case studies showcasing collaboration with copywriters, art directors, and other stakeholders to refine designs based on strategic feedback and client input.

• Evidence of managing design projects through print production or digital deployment, including any considerations for specifications, budgets, and technical requirements.

• Demonstrations of how you've ensured brand consistency and integrity across multiple projects and platforms for a single client.

📝 Enhancement Note: This section is crucial for a Senior Graphic Designer role within a marketing agency. The emphasis is on demonstrating not just creative output, but the process behind it, and how that process leads to measurable results for clients – a key aspect of GTM operations. The portfolio is framed as a demonstration of strategic thinking and execution efficiency.

💵 Compensation & Benefits

Salary Range: $88,000 - $105,000 per year.

Benefits:

• Comprehensive Health, Dental, and Vision Insurance plans, providing robust coverage for employees and their families.

• Generous Paid Time Off (PTO) and Sick Leave policies, allowing for work-life balance and personal well-being.

• Retirement Savings Plan (401(k)) with potential company matching, supporting long-term financial planning.

Working Hours:

• Standard full-time work schedule, typically around 40 hours per week, with flexibility expected to meet project deadlines and client needs.

📝 Enhancement Note: The salary range is presented clearly. The benefits are expanded to highlight their value to professionals, including aspects like "work-life balance" and "long-term financial planning," which are attractive to experienced professionals. This information is presented in a way that's standard for professional job descriptions.

🎯 Team & Company Context

🏢 Company Culture

Industry: Healthcare and Senior Living Marketing. ndm operates as a full-service marketing agency specializing in these sectors, aiming to transform them through insightful and innovative marketing strategies. This specialization implies a need for understanding nuanced market dynamics, regulatory considerations, and the specific communication needs of these industries.

Company Size: While not explicitly stated, the mention of a "diverse team of creative professionals" and collaboration with "art directors, copywriters, web developers, and marketing specialists" suggests a medium-sized agency with established departments.

Founded: The founding date is not provided, but the company's vision and mission ("transform these industries through insightful and powerful marketing") indicate a forward-thinking and results-oriented approach.

Team Structure:

• The design team is described as "kind and collaborative," working alongside copywriters, digital marketing specialists, and client service associates.

• Senior designers are expected to collaborate with and potentially mentor junior designers, indicating a hierarchical structure within the creative department.

Methodology:

• The agency emphasizes "insightful and powerful marketing" and "advanced and innovative solutions," suggesting a data-informed and creative approach to client challenges.

• Design work is driven by client goals and measured by "clients' results," indicating a focus on performance marketing and ROI.

• Collaboration is a core methodology, with an emphasis on bringing out the best in each other to deliver impactful solutions.

Company Website: [Input data did not provide a company URL. If available, it would be inserted here.]

📝 Enhancement Note: This section contextualizes the role within the specific industry (healthcare/senior living) and agency environment. The "Methodology" is interpreted from the company's stated vision, highlighting a data-driven and results-oriented approach that aligns with GTM operations principles.

📈 Career & Growth Analysis

Operations Career Level: This Senior Graphic Designer position represents a mid-to-senior level role within the creative function of a marketing agency. It requires significant independent execution, strategic input, and the ability to guide creative output. For a GTM operations perspective, this is a critical role in executing marketing strategies that drive demand and conversion.

Reporting Structure: The Senior Graphic Designer will report to an Art Director or Creative Director, and will collaborate closely with various cross-functional teams including copywriters, digital marketers, and client service associates.

Operations Impact: The designs created by this role directly impact the effectiveness of marketing campaigns, brand perception, and the overall customer journey. High-quality, strategic design is essential for lead generation, customer engagement, and ultimately, revenue growth. Effective visual communication can significantly influence conversion rates for digital ads, marketing collateral, and website user experience.

Growth Opportunities:

• Leadership Development: Potential to mentor junior designers, lead design aspects of key client projects, and contribute to art direction, fostering leadership skills.

• Skill Specialization: Opportunity to deepen expertise in specific design areas (e.g., branding, digital design, motion graphics) or expand into related fields like UI/UX design or art direction.

• Client Relationship Growth: As a senior member, there's potential to build direct relationships with clients, presenting designs and offering strategic visual recommendations, which can lead to greater influence and responsibility.

• Industry Expertise: Deepen understanding of the healthcare and senior living industries, enabling more impactful and tailored creative solutions.

📝 Enhancement Note: This section reframes the career growth within a GTM operations context, emphasizing how the designer's contributions directly impact revenue and how their growth can align with broader marketing and business objectives.

🌐 Work Environment

Office Type: The role is designated as "Remote Solely" (TELECOMMUTE), indicating a fully remote work arrangement. This means the team operates across different geographic locations within the specified states.

Office Location(s): Remote within Arizona (AZ), California (CA), Colorado (CO), Kansas (KS), Missouri (MO), Nevada (NV), and Texas (TX). While there's a mention of Costa Mesa, California, the primary work arrangement is remote across these states.

Workspace Context:

• Collaborative Environment: Despite being remote, the role emphasizes a "kind and collaborative team" dynamic. This suggests a strong reliance on digital collaboration tools and regular virtual interaction.

• Operations Tools & Technology: Expect a robust digital toolset for design (Adobe Creative Suite, Figma, Sketch), project management, and communication (e.g., Slack, Asana, Zoom). Proficiency in these tools is essential for remote effectiveness.

• Team Interaction: Regular virtual meetings, design critiques, and brainstorming sessions will be key to staying connected and aligned with the team and client projects.

Work Schedule:

• Full-time, approximately 40 hours per week. While remote, a consistent schedule is expected, with flexibility to accommodate project needs and potential client interactions across different time zones within the specified states.

📝 Enhancement Note: The remote nature of the role is highlighted, with emphasis on the tools and communication strategies necessary for effective collaboration in a distributed team environment. This is crucial for understanding the day-to-day operational reality.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess qualifications and creative alignment with the agency's work.

• Portfolio Presentation: Expect to present your portfolio to the hiring team (Art Director/Creative Director), discussing key projects, your design process, and how your work has achieved client objectives. Be prepared to articulate your strategic thinking behind each piece.

• Skills Assessment/Creative Challenge: A practical exercise or a design challenge may be given to evaluate your skills in real-time, your ability to work with a brief, and your problem-solving approach. This could involve a quick turnaround design task.

• Team & Cultural Fit: Interviews with team members and potentially other department leads to assess collaboration style, communication skills, and how well you align with the agency's culture and values.

• Final Interview: Likely with senior leadership to discuss career aspirations, long-term fit, and finalize any offer details.

Portfolio Review Tips:

• Curate Strategically: Select 5-7 of your strongest, most relevant projects that showcase your senior-level capabilities and experience in healthcare/senior living if possible. Highlight projects with measurable results.

• Tell a Story: For each project, clearly articulate the client's challenge, your role, the design process undertaken, your strategic rationale, and the impactful outcome. Use data and metrics where available to demonstrate ROI.

• Showcase Process: Include sketches, wireframes, or early concepts to demonstrate your thought process and how you evolved ideas. This is particularly important for a senior role.

• Highlight Collaboration: If possible, mention how you collaborated with other team members (copywriters, strategists) and how that collaboration contributed to the final success.

• Technical Proficiency: Ensure your portfolio clearly demonstrates mastery of Adobe Creative Suite and any other relevant tools (Figma, Sketch, After Effects).

Challenge Preparation:

• Understand the Brief: Carefully read and dissect any provided creative brief for a design challenge, identifying key objectives, target audience, and constraints.

• Time Management: Practice working under timed conditions. Focus on delivering a polished, strategic solution within the given timeframe, even if it means prioritizing certain elements.

• Articulate Rationale: Be prepared to present your solution and explain the strategic decisions behind your design choices, just as you would in a portfolio review.

• Focus on Impact: Consider how your design solution would contribute to the client's business goals (e.g., lead generation, brand awareness).

📝 Enhancement Note: This section provides actionable advice tailored for a senior design role, emphasizing the importance of strategic thinking, process, and measurable results, all of which are paramount in GTM operations.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Expert proficiency required in Photoshop, Illustrator, and InDesign. These are the core tools for creating high-quality marketing collateral, brand assets, and digital graphics.

• UI/UX Design Tools: Working knowledge of Figma or Sketch is preferred, indicating an understanding of user interface design principles and digital product development workflows.

• Motion Graphics/Video Editing: Familiarity with tools like Adobe After Effects or Premiere Pro is a plus, suggesting opportunities to expand into dynamic visual content creation.

Analytics & Reporting:

CRM & Automation:

• Familiarity with HTML/CSS is a plus, indicating an understanding of how designs are implemented in digital environments and potentially interacting with web platforms or email marketing systems.

📝 Enhancement Note: This section details the essential technical toolkit for a Senior Graphic Designer, focusing on industry-standard design software and related tools. The mention of HTML/CSS and understanding of analytics metrics connects the design function to broader GTM operational effectiveness.

👥 Team Culture & Values

Operations Values:

• Creativity with Purpose: A core value is generating "innovative, effective, and on strategy" designs where "effectiveness is measured in clients' results." This emphasizes creative excellence that directly serves business objectives.

• Collaboration & Mentorship: The team is described as "kind and collaborative," and senior designers are expected to "mentor junior designers." This points to a supportive environment focused on shared growth and collective success.

• Client-Centricity: A strong focus on meeting "clients' expectations" and "upholding company standards" ensures that all creative output is aligned with client goals and agency quality benchmarks.

• Detail-Orientation & Quality: The emphasis on delivering "error-free designs" and maintaining "brand integrity" highlights a commitment to meticulous execution and high-quality standards.

• Adaptability & Multi-channel Thinking: The ability to "think and execute across multiple channels" is valued, reflecting a dynamic approach to design challenges.

Collaboration Style:

• Cross-Functional Integration: Designers work closely with copywriters, marketing specialists, client service associates, and art/creative directors, requiring strong interpersonal and communication skills.

• Process-Driven: Emphasis on following the design process from creative briefing to final execution, with clear steps for concept development, feedback, and production.

• Constructive Feedback: Expected to "resolve creative differences swiftly and cooperatively," suggesting an open and professional environment for design critiques and idea exchange.

• Knowledge Sharing: Senior designers are encouraged to mentor, implying a culture of sharing expertise and best practices within the creative team.

📝 Enhancement Note: This section interprets the company's culture and values from the job description, framing them in a way that highlights how they support effective GTM operations through strong collaboration, client focus, and a commitment to measurable results.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creativity with Client Objectives: The primary challenge is to produce innovative designs that not only meet aesthetic standards but also achieve specific client business goals and KPIs within the healthcare and senior living sectors.

• Managing Multiple Projects & Deadlines: As a senior role in an agency, juggling numerous projects with competing deadlines and varying client demands will be a constant challenge, requiring exceptional time management and prioritization skills.

• Adapting to Diverse Brand Guidelines: Maintaining brand integrity across a portfolio of clients, each with unique visual identities, requires meticulous attention to detail and the ability to switch creative gears effectively.

• Remote Collaboration Effectiveness: Ensuring seamless collaboration and communication with a distributed team requires proactive engagement and mastery of virtual collaboration tools.

Learning & Development Opportunities:

• Advanced Design Techniques: Opportunities to explore and implement cutting-edge design trends, motion graphics, and potentially UI/UX advancements.

• Industry Specialization: Deepening knowledge of the healthcare and senior living markets to create even more resonant and effective marketing materials.

• Leadership and Mentorship: Developing skills in guiding junior talent, leading design initiatives, and contributing to art direction.

• Client Strategy Input: Gaining experience in understanding and contributing to broader client marketing strategies, moving beyond just execution.

📝 Enhancement Note: This section identifies potential challenges and frames them as opportunities for growth, a common practice in professional development contexts and valuable for candidates considering career advancement.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to translate a complex client brief into a compelling visual concept. What was your process, and what was the outcome?" (Focus on your conceptualization, strategic thinking, and ability to deliver results.)

• "How do you ensure your designs are not only aesthetically pleasing but also strategically effective in achieving client business goals, such as lead generation or brand awareness?" (Prepare case studies that highlight ROI and measurable impact.)

Company & Culture Questions:

• "What interests you about ndm's specialization in the healthcare and senior living industries?" (Research the agency's work and the industry's unique communication needs.)

• "How do you approach maintaining brand integrity for multiple clients with distinct visual identities?" (Demonstrate your attention to detail and process for brand management.)

Portfolio Presentation Strategy:

• Focus on Impact: For each project, clearly articulate the problem, your solution, and the quantifiable results. Use metrics related to engagement, conversions, or brand perception.

• Showcase Process: Be ready to discuss your thought process, including early sketches, iterations, and how you incorporated feedback. This demonstrates senior-level thinking.

• Tailor to Industry: If possible, highlight projects relevant to healthcare or senior living, or explain how your general design principles apply effectively to these sectors.

• Concise Storytelling: Present each project efficiently, focusing on the key strategic decisions and outcomes. Aim for clarity and impact over lengthy explanations.

📝 Enhancement Note: This section provides specific, actionable advice on how to prepare for interviews and present a portfolio effectively, directly addressing the needs of a senior-level creative professional in an agency setting.

📌 Application Steps

To apply for this Senior Graphic Designer position:

• Submit your application through the provided link on careers.kula.ai.

• Portfolio Customization: Ensure your online portfolio is up-to-date and showcases your best work, with a particular emphasis on projects demonstrating strategic thinking, brand development, and successful campaign execution across digital and print. Tailor your featured projects to highlight your experience with client objectives and measurable results.

• Resume Optimization: Update your resume to clearly highlight your 7+ years of experience, agency background, and expertise in Adobe Creative Suite and other relevant design tools. Quantify your achievements whenever possible (e.g., "Designed marketing collateral that contributed to a 15% increase in lead generation").

• Interview Preparation: Practice presenting your portfolio, focusing on articulating your design process, strategic rationale, and the impact of your work. Prepare answers to common interview questions about collaboration, problem-solving, and working in a remote environment.

• Company Research: Thoroughly research ndm, their work in the healthcare and senior living sectors, and their company culture. Understand their mission and how your design skills can contribute to their vision of transforming these industries.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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