Senior Graphic Designer

📍 Job Overview

Job Title: Senior Graphic Designer

Company: Odyssey Behavioral Healthcare

Location: Franklin, Tennessee, United States

Job Type: Full-Time

Category: Marketing / Art & Design / Creative & Media / Healthcare

Date Posted: March 30, 2026

Experience Level: 2-5 Years

Remote Status: On-site

🚀 Role Summary

• Leads the development and execution of creative assets to support marketing, business development, alumni relations, and admissions teams.

• Drives the company's branding initiatives, ensuring cohesive design and messaging across all marketing channels.

• Provides visual design and direction for various media, including video, email marketing, social media, websites, and print collateral.

• Collaborates with cross-functional teams to create compelling content experiences and implement visual strategies.

• Maintains and enforces company branding style guides, reviewing and approving design concepts to ensure consistency.

📝 Enhancement Note: While the title is "Senior Graphic Designer," the provided experience level (2-5 years) and the inclusion of tools like Canva and Monday.com, alongside responsibilities like "building email drip campaigns in a marketing automation platform," suggest this role might be closer to an experienced or mid-level designer with strong operational marketing support capabilities rather than a purely senior strategic design leader. The emphasis on collaborating with marketing teams and supporting their initiatives, rather than solely defining overarching design strategy, reinforces this.

📈 Primary Responsibilities

• Develop and design creative assets for marketing, business development, alumni relations, and admissions teams, ensuring alignment with organizational goals.

• Define, maintain, and enforce company branding style guides through the review and approval of design concepts.

• Collaborate with the content team to create compelling online and print content experiences by designing complementary visual elements.

• Develop and produce print marketing collateral and advertising materials that support corporate and facility initiatives.

• Provide creative direction and design options to various company departments, supporting their marketing and design efforts.

• Plan, prepare, and illustrate art and copy, considering arrangement, size, type style, and aesthetic concepts.

• Obtain necessary concept approvals through proper channels and communicate all relevant details and guidelines to printers or vendors.

• Assist in the layout and design of email campaigns, including the creation of visually engaging email drip campaigns.

• Maintain timely and thorough communication with all stakeholders throughout the design project lifecycle.

• Continuously research and implement new design concepts to ensure digital content remains fresh, modern, and on-trend.

• Brainstorm and contribute to team initiatives, offering support to the broader marketing team as needed.

• Present and discuss data-driven information with Odyssey and facility leadership to demonstrate the impact of existing and upcoming initiatives.

📝 Enhancement Note: The responsibility "Presents and discusses data-driven information with Odyssey and facility leadership" indicates a need for the designer to not only create visually appealing assets but also to understand and articulate the business impact and ROI of their design work, a key trait in operations-focused marketing roles.

🎓 Skills & Qualifications

Education: Bachelor’s degree in Business, Marketing, Communications, or a related field. A combination of education and experience may be considered in lieu of a degree.

Experience: Minimum of 3 years of experience in graphic design.

Required Skills:

• Proficiency in Adobe Illustrator, Adobe Photoshop, and Adobe InDesign.

• Experience with Microsoft PowerPoint.

• Familiarity with Canva for design tasks.

• Demonstrated proficiency in print setup and production processes.

• Ability to use task management software (e.g., Monday.com).

• Strong project management skills with the ability to manage multiple projects concurrently.

• Proven ability to excel in deadline-oriented environments.

• Experience with B2C and B2B email campaigns and building email drip campaigns in a marketing automation platform (e.g., Hubspot, Pardot).

• An editorial mindset focused on understanding target audiences and their content consumption habits.

• Comfort with presenting and discussing data-driven information with leadership.

• Excellent writing, grammar, punctuation, and spelling skills.

• Effective and clear verbal and written communication abilities.

• Ability to report on the impact of content in relation to meeting department goals.

• Experience working with WordPress websites.

Preferred Skills:

• Experience in the healthcare or behavioral health industry.

• Familiarity with video editing software.

• Understanding of SEO principles for digital content.

• Experience with A/B testing for email campaigns and digital assets.

📝 Enhancement Note: The requirement for experience with marketing automation platforms (Hubspot/Pardot) and the mention of "B2C and B2B email campaigns and building email drip campaigns" indicate a strong leaning towards marketing operations support, requiring the designer to understand campaign workflows and performance metrics. The ability to report on content impact also points to a need for analytical thinking beyond pure aesthetics.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Demonstrations of cohesive branding implementation across diverse marketing materials (print and digital).

• Examples of effective visual storytelling for B2C and B2B audiences, particularly within email marketing campaigns.

• Case studies showcasing the design process from concept to final print production or digital deployment.

• Evidence of ability to manage multiple projects concurrently, highlighting workflow efficiency and successful delivery under deadlines.

Process Documentation:

• Work samples illustrating the application of brand style guides and their enforcement.

• Examples of collaboration with content creators to enhance messaging through visual design.

• Demonstrations of print collateral and advertising material development, including brief descriptions of the initiative and target audience.

• Case studies showing the design of email campaigns, including drip campaigns and A/B tested elements if available.

• Documentation of experience using project management tools to track and manage design tasks and timelines.

📝 Enhancement Note: Given the emphasis on marketing automation and data-driven reporting, candidates should be prepared to showcase portfolio pieces that demonstrate not just aesthetic quality but also strategic thinking and measurable impact. This includes showing how designs supported campaign goals or improved engagement metrics.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for a Senior Graphic Designer with 3-5 years of experience in the Franklin, TN area, the estimated salary range is $65,000 - $85,000 annually. This estimate considers the required technical skills, project management responsibilities, and the company's offering of comprehensive benefits.

Benefits:

• Multiple Career Development Pathways

• Company Supported Continuing Education & Certification

• Multiple Health Plan Design Options Available

• Flexible Dental & Vision Plan Options

• 100% Company Paid EAP Emotional Well-Being Support

• 100% Company Paid Critical Illness (with health enrollment plan)

• 100% Company Paid Life & ADD

• 401K with Company Match

• Company-Sponsored HSA, FSA, & DSA Tax Savings Accounts

• Generous Team Member Referral Program

• Parental Leave

Working Hours: 40 hours per week, full-time. Standard business hours are expected, with potential for flexibility depending on project needs and team collaboration requirements.

📝 Enhancement Note: The salary range is an estimate based on typical compensation for a Senior Graphic Designer role with the specified experience and responsibilities in the Franklin, TN metropolitan area. It incorporates data from industry salary surveys and considers the employer's location and the comprehensive benefits package offered, which adds significant value.

🎯 Team & Company Context

🏢 Company Culture

Industry: Behavioral Healthcare. Odyssey Behavioral Healthcare operates within a critical sector focused on providing comprehensive support and evidence-based treatment for individuals facing mental health and addiction challenges. This industry demands a high level of empathy, ethical practice, and a commitment to patient well-being.

Company Size: Odyssey Behavioral Healthcare is a growing organization, indicated by its network of services and the comprehensive benefits offered, suggesting a mid-to-large sized enterprise with established HR and operational structures.

Founded: While the founding date is not specified, the company's mission implies a mature organization dedicated to evolving its treatment methodologies and patient care standards.

Team Structure:

• The Graphic Designer will be part of the marketing team, likely reporting to a Marketing Manager or Director.

• This role involves close collaboration with content creators, marketing specialists, and potentially business development and admissions personnel.

Methodology:

• Data-Driven Insights: The role emphasizes presenting and discussing data-driven information, indicating a culture that values measurable outcomes and informed decision-making in marketing strategies.

• Process Optimization: Responsibilities include maintaining brand consistency, developing efficient workflows for content creation, and managing multiple projects, all pointing to a focus on operational excellence within marketing.

• Automation & Efficiency: The requirement for experience with marketing automation platforms and task management software suggests an organizational drive towards leveraging technology for efficiency and streamlined processes.

Company Website: [Company URL is not provided in the input, but typically would be OdysseyBehavioralHealthcare.com or similar.]

📝 Enhancement Note: The company's focus on behavioral healthcare implies a mission-driven culture. The graphic designer's work will directly support this mission by visually communicating the company's commitment to compassionate, evidence-based treatment, which is a unique aspect to consider when tailoring application materials.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a "Senior Graphic Designer," typically indicating an experienced professional capable of independent work, leading projects, and potentially mentoring junior staff. In a marketing operations context, it signifies a strategic contributor who understands how design impacts broader business objectives and can translate data into actionable visual strategies.

Reporting Structure: The Senior Graphic Designer likely reports into the marketing department, potentially under a Marketing Manager or Director. They will collaborate closely with content specialists and other marketing team members, as well as stakeholders across various departments.

Operations Impact: The Senior Graphic Designer's work directly influences brand perception, marketing campaign effectiveness, and stakeholder engagement. By creating compelling visual assets and ensuring brand consistency, they contribute to lead generation, patient acquisition, and the overall success of Odyssey's business development, alumni relations, and admissions efforts. Their ability to present data-driven insights further amplifies their impact by demonstrating ROI.

Growth Opportunities:

• Skill Specialization: Opportunity to deepen expertise in specific design areas (e.g., digital marketing design, video graphics) or gain advanced proficiency in marketing automation tools.

• Leadership Potential: Potential to move into a Lead Designer role, manage design projects more strategically, or even transition into a Marketing Operations role by leveraging their understanding of campaign execution and performance metrics.

• Industry Expertise: Develop specialized knowledge within the behavioral healthcare sector, making them a valuable asset for organizations in this field.

• Cross-functional Exposure: Gain broader experience by working with various departments, understanding different business unit needs and contributing to diverse initiatives.

📝 Enhancement Note: The blend of creative design with marketing operations responsibilities (automation, data reporting) offers a unique growth path. Candidates can leverage this role to pivot towards more operationally focused marketing positions by highlighting their analytical and process-oriented skills.

🌐 Work Environment

Office Type: The job is listed as "On-site" at the Odyssey Behavioral Healthcare - Franklin, TN location. This suggests a traditional office environment within a corporate setting, likely designed to foster collaboration and productivity.

Office Location(s): 720 Cool Springs Blvd., Franklin, TN 37067. This address places the office in a commercial business district, likely with good accessibility.

Workspace Context:

• The environment is described as "collaborative," indicating opportunities for interaction with marketing colleagues and other department representatives.

• Access to necessary design tools and technology is implied, including Adobe Creative Suite, PowerPoint, Canva, and potentially task management software like Monday.com.

• Opportunities for direct interaction with marketing team members and potentially leadership for project discussions and feedback sessions.

Work Schedule: The role is Full-Time, with a standard 40-hour work week. While office-based, the mention of "deadline-oriented environments" suggests that occasional extended hours might be necessary to meet project demands, common in marketing operations roles.

📝 Enhancement Note: The "on-site" nature of this role is crucial for candidates who thrive in a collaborative, in-person setting and benefit from immediate team interaction for brainstorming and feedback, which can be highly advantageous for design and marketing operations projects.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Likely a review of resume and portfolio to assess design skills, relevant experience, and software proficiency.

• Technical/Creative Interview: Discussion of design philosophy, presentation of portfolio pieces, and potentially a design challenge. This stage will focus on assessing creativity, technical ability, and understanding of branding.

• Marketing Operations Focus Interview: Questions may delve into experience with marketing automation, email campaigns, data reporting, and project management. Prepare to discuss how design supports business objectives and campaign performance.

• Behavioral/Cultural Fit Interview: Assessment of teamwork, communication skills, problem-solving abilities, and alignment with Odyssey's mission and values.

• Final Interview: Potentially with senior leadership to discuss strategic impact and leadership potential.

Portfolio Review Tips:

• Showcase Brand Cohesion: Include projects that demonstrate your ability to maintain and evolve a brand's visual identity across various platforms and collateral types.

• Highlight Marketing Automation Experience: Feature examples of email campaigns, landing pages, or digital ads you designed, explaining their role within a broader marketing automation strategy or drip campaign.

• Quantify Impact: Whenever possible, include metrics or outcomes related to your designs (e.g., increased engagement, improved conversion rates, successful campaign delivery). If direct metrics aren't available, explain the intended business impact based on your understanding of the project goals.

• Demonstrate Process: Be prepared to walk through your design process for key projects, explaining your problem-solving approach, how you collaborated with stakeholders, and how you managed timelines.

• Tailor to Odyssey: Emphasize any experience with healthcare, B2C/B2B marketing, or mission-driven organizations.

Challenge Preparation:

• Design Challenge: Expect a task that might involve designing a specific marketing asset (e.g., an email banner, a social media graphic, a print ad concept) based on a given brief, often with a tight deadline. Focus on applying brand guidelines and understanding the target audience.

• Scenario-Based Questions: Prepare for questions about how you would handle conflicting design feedback, prioritize tasks, or use data to inform your design decisions.

• Communication Skills: Practice articulating your design choices clearly and concisely, explaining the "why" behind your creative decisions, especially in the context of business objectives.

📝 Enhancement Note: Emphasize your ability to translate marketing objectives into visual designs and your understanding of how those designs contribute to measurable business outcomes. This is key for a role that bridges creative design and marketing operations.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Illustrator: For vector graphics, logos, and illustrations. Expect to demonstrate advanced proficiency in creating scalable artwork.

• Adobe Photoshop: For image editing, manipulation, and creating digital assets for web and social media. Proficiency in retouching and compositing is expected.

• Adobe InDesign: For layout and design of print materials such as brochures, flyers, and reports. Expertise in page layout, typography, and pre-press preparation is essential.

• Microsoft PowerPoint: For creating presentations, proposals, and internal marketing materials. Ability to create visually engaging and professional slides is required.

• Canva: For quick design tasks, social media graphics, or internal communications where speed and ease of use are prioritized.

• WordPress: For website content updates and potentially minor design adjustments on existing web pages.

Analytics & Reporting:

• Marketing Automation Platforms (Hubspot/Pardot): Experience in designing email templates, landing pages, and understanding how these assets function within campaign workflows and automation sequences.

• Data Analysis Tools (General): While specific tools aren't listed, the role requires comfort with data-driven information, suggesting an ability to interpret performance metrics related to design and content.

CRM & Automation:

• Task Management Software (Monday.com): For managing projects, tracking tasks, deadlines, and team collaboration.

• Potential for CRM Integration: While not explicitly stated, designers may interact with CRM data to understand audience segmentation for targeted campaigns.

📝 Enhancement Note: Highlight experience with the full Adobe Creative Suite and specifically mention your ability to design within marketing automation platforms like Hubspot or Pardot, as this is a key differentiator for this role.

👥 Team Culture & Values

Operations Values:

• Commitment to Mission: A strong dedication to Odyssey's mission of providing compassionate, evidence-based treatment is paramount. This means designs should reflect professionalism, care, and hope.

• Data-Driven Approach: Valuing measurable outcomes and using data to inform design decisions and report on their impact.

• Efficiency & Productivity: A focus on streamlined workflows, effective project management, and timely delivery of high-quality assets.

• Collaboration & Support: An emphasis on teamwork, open communication, and willingness to support colleagues across different departments.

• Continuous Improvement: An eagerness to learn new design trends, software, and strategies to keep content fresh and effective.

Collaboration Style:

• Cross-functional Integration: Proactively engaging with marketing, admissions, business development, and other teams to understand their needs and deliver tailored design solutions.

• Feedback Exchange: Openness to constructive criticism and a proactive approach to incorporating feedback to refine designs and achieve project goals.

• Knowledge Sharing: A willingness to share design best practices, insights from data analysis, and creative ideas with the team to foster collective growth and innovation.

📝 Enhancement Note: Candidates should articulate how their design approach aligns with a mission-driven organization and how they use data and collaboration to achieve marketing and business objectives, demonstrating an operations-minded approach to creative work.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creative Vision with Brand Constraints: Effectively translating creative ideas into designs that strictly adhere to established brand guidelines and messaging.

• Managing Multiple Project Demands: Juggling concurrent design projects for various departments, each with unique requirements, deadlines, and stakeholders.

• Demonstrating ROI of Design: Articulating the tangible business impact and return on investment of design work to leadership, moving beyond aesthetic appreciation.

• Keeping Pace with Evolving Digital Trends: Continuously updating design skills and knowledge to incorporate the latest trends in digital marketing, social media, and web design.

Learning & Development Opportunities:

• Advanced Design Software Training: Opportunities to deepen expertise in Adobe Creative Suite or explore new design software and tools.

• Marketing Operations Specialization: Gaining further experience and potentially certifications in marketing automation platforms and campaign management.

• Healthcare Industry Insights: Developing a deeper understanding of the nuances and communication needs within the behavioral healthcare sector.

• Leadership Development: Potential for mentorship and opportunities to lead design initiatives or manage junior designers as the company grows.

📝 Enhancement Note: Frame the challenges as opportunities for growth. For instance, the challenge of demonstrating ROI can be an avenue to develop stronger analytical and presentation skills, directly contributing to career advancement in operations-focused marketing.

💡 Interview Preparation

Strategy Questions:

• "How would you ensure brand consistency across all marketing materials for Odyssey Behavioral Healthcare, especially when working with different departments?" (Focus on process, style guides, and collaboration.)

• "Describe a time you had to design for a B2C and a B2B audience simultaneously. What were the key differences in your approach?" (Highlight audience segmentation and tailored messaging.)

• "Imagine we're launching a new email drip campaign. Walk us through your process from receiving the brief to delivering the final assets, including how you'd ensure it aligns with marketing automation goals." (Emphasize workflow, collaboration, and understanding of campaign objectives.)

Company & Culture Questions:

• "What do you know about Odyssey Behavioral Healthcare's mission and how would your design work support it?" (Research the company's values and articulate alignment.)

• "Describe your ideal team environment and how you contribute to a collaborative marketing team." (Emphasize teamwork, communication, and a supportive attitude.)

Portfolio Presentation Strategy:

• Structure Your Narrative: For each key project, explain the problem you were solving, your creative process, the tools you used, the challenges you faced, and the results achieved (quantified if possible).

• Highlight Operations Relevance: Specifically call out projects involving email campaigns, automation, or reporting. Explain your role in executing marketing strategies through design.

• Showcase Brand Management: Demonstrate your ability to apply and maintain brand standards consistently.

• Be Ready for a Design Challenge: Practice creating a quick design concept based on a hypothetical brief, focusing on your problem-solving process and ability to quickly interpret requirements.

📝 Enhancement Note: Prepare to discuss your portfolio not just from a creative standpoint, but also from a business and operational perspective. How did your designs contribute to marketing goals, efficiency, or brand strength?

📌 Application Steps

To apply for this Senior Graphic Designer position:

• Submit your application through the provided link on Paycom.

• Customize Your Resume: Tailor your resume to highlight keywords from the job description, specifically mentioning your proficiency in Adobe Creative Suite, marketing automation platforms (Hubspot/Pardot), project management tools (Monday.com), and your experience with B2C/B2B campaigns and data-driven reporting.

• Curate Your Portfolio: Select 3-5 of your strongest projects that best showcase your skills in brand management, digital marketing design (especially email campaigns), print collateral, and your ability to work within defined processes and deadlines. Be prepared to discuss the business impact of your work.

• Prepare for the Interview: Research Odyssey Behavioral Healthcare's mission, values, and recent marketing efforts. Prepare to answer behavioral questions and discuss your design process and its contribution to business objectives, with a focus on how you bridge creativity with operational marketing needs.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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