Senior Graphic Designer

📍 Job Overview

Job Title: Senior Graphic Designer

Company: ODYSSEY BEHAVIORAL GROUP

Location: Franklin, Tennessee, United States

Job Type: Full-Time

Category: Marketing & Design Operations

Date Posted: March 30, 2026

Experience Level: Mid-Senior Level

Remote Status: On-site

🚀 Role Summary

• This Senior Graphic Designer role is crucial for developing and implementing cohesive branding and visual messaging across all marketing channels, directly supporting Go-To-Market (GTM) strategies.

• The position involves creating a wide array of creative assets, including digital content, print collateral, and video elements, requiring a strong understanding of visual storytelling and brand consistency.

• Key responsibilities include collaborating with various internal teams (marketing, business development, admissions) to translate strategic objectives into impactful visual designs that drive engagement and support business goals.

• The role demands proficiency in industry-standard design software and an ability to manage multiple projects concurrently in a deadline-driven environment, ensuring efficient delivery of marketing materials.

📝 Enhancement Note: While the primary focus is graphic design, the strategic integration of design into marketing, business development, and admissions functions positions this role within the broader GTM operations ecosystem. The emphasis on "data-driven information" and reporting on "impact of content" suggests a need for operations-minded thinking, even for a creative role.

📈 Primary Responsibilities

• Lead the development and maintenance of company branding style guides, ensuring consistent application across all visual communications and marketing materials.

• Design and produce compelling visual assets for digital marketing channels, including social media graphics, website elements, email marketing campaigns, and video content.

• Create high-impact print marketing collateral, such as brochures, flyers, advertisements, and event materials, to support corporate and facility initiatives.

• Collaborate closely with content creators to develop integrated content experiences that combine written narratives with complementary visual elements for maximum engagement.

• Provide creative direction and design solutions for various departments, aligning visual output with specific campaign objectives and business development needs.

• Plan, prepare, and illustrate art and copy, meticulously considering arrangement, typography, size, style, and overall aesthetic to convey key messages effectively.

• Oversee the production process for print materials, obtaining necessary approvals and relaying detailed guidelines to printers and vendors to ensure quality and accuracy.

• Assist in the design and layout of email marketing campaigns, contributing to the development of engaging and effective email drip campaigns.

• Maintain clear and proactive communication with all stakeholders throughout the design project lifecycle, ensuring timely delivery and alignment with project goals.

• Continuously research and implement emerging design trends and concepts to keep digital content fresh, modern, and relevant to target audiences.

• Support the broader marketing team by contributing to brainstorming sessions, offering creative insights, and assisting with ad-hoc design needs to foster team initiative and collaboration.

• Present and discuss data-driven insights with leadership regarding the impact and effectiveness of design initiatives, connecting visual output to business outcomes.

📝 Enhancement Note: The responsibility to "Present and discuss data-driven information with Odyssey and facility leadership that supports the impact of existing and upcoming initiatives" elevates this role beyond pure creative execution. It implies a need for the Senior Graphic Designer to understand how their work contributes to broader business objectives and to be able to articulate that impact, a key trait in operations-focused roles.

🎓 Skills & Qualifications

Education:

• Bachelor’s degree in Graphic Design, Marketing, Communications, or a related field is required.

Experience:

• Minimum of 3 years of professional experience in graphic design, with a strong portfolio showcasing a range of creative projects.

• Proven experience in developing and maintaining brand guidelines and ensuring brand consistency across various media.

Required Skills:

• Graphic Design Software Proficiency: Expert-level command of Adobe Creative Suite, specifically Illustrator, Photoshop, and InDesign.

• Brand Management: Ability to define, maintain, and implement comprehensive branding style guides.

• Visual Communication: Strong skills in visual design, layout, typography, and color theory to create compelling graphics for both digital and print.

• Project Management: Demonstrated ability to manage multiple design projects simultaneously, prioritize tasks, and meet deadlines effectively in a fast-paced environment.

• Content Collaboration: Experience working with content teams to create integrated visual and written content experiences.

• Email Marketing Design: Proven ability to design layouts for B2C and B2B email campaigns and build email drip campaigns within marketing automation platforms (e.g., HubSpot, Pardot).

• Website Familiarity: Working knowledge of WordPress for content updates and visual integration.

• Presentation Skills: Comfort and ability to present data-driven information and design concepts to leadership.

• Communication: Excellent verbal and written communication skills, with a high level of grammar, punctuation, and spelling ability.

Preferred Skills:

• Video Editing & Motion Graphics: Basic proficiency in video editing software or motion graphics for enhanced digital content.

• Task Management Software: Experience using tools like Monday.com for workflow organization and project tracking.

• Marketing Automation Platforms: Deeper understanding or hands-on experience with HubSpot, Pardot, or similar CRM/marketing automation tools beyond just email design.

• Data Analysis & Reporting: Ability to interpret basic analytics to understand content performance and inform design decisions.

• B2C/B2B Marketing: Understanding of distinct design strategies for consumer-facing and business-to-business audiences.

📝 Enhancement Note: The requirement for experience with marketing automation platforms and reporting on content impact suggests an expectation for the Senior Graphic Designer to think strategically about how their work contributes to measurable business outcomes, aligning with revenue operations and GTM goals.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Brand Consistency Showcase: Include examples demonstrating successful application of brand guidelines across diverse marketing materials (digital, print, social). Highlight how you maintained brand integrity.

• Campaign Integration: Showcase projects where your design work was part of a larger marketing campaign, illustrating your ability to create cohesive visual narratives across multiple touchpoints.

• Process Optimization Examples: If possible, include a case study detailing how you improved a design process or implemented a new workflow that increased efficiency or improved output quality.

• Tool Proficiency Demonstration: Feature projects that clearly utilize your expertise in Adobe Creative Suite, with specific mention of how you leveraged each tool (Illustrator for vector graphics, Photoshop for image manipulation, InDesign for layout).

• Data-Informed Design: If applicable, present a project where design decisions were influenced by data or where you reported on the impact of your design on key metrics.

Process Documentation:

• Workflow Design: Be prepared to discuss your personal design workflow, from initial brief and concept development to final delivery and asset management.

• Collaboration Protocols: Articulate how you collaborate with content creators, marketing managers, and other stakeholders to ensure design aligns with strategic objectives and receives timely feedback.

• Vendor Management: Be ready to discuss your experience working with printers and vendors, including the process for preparing files, managing proofs, and ensuring quality control.

• Digital Asset Management: Discuss strategies for organizing and archiving digital assets for easy retrieval and future use.

📝 Enhancement Note: The emphasis on "data-driven information" and reporting on "impact of content" suggests that a portfolio showcasing quantifiable results or a discussion around how design impacts metrics will be highly valued. Operations professionals often look for demonstrable efficiency and ROI in creative output.

💵 Compensation & Benefits

Salary Range:

Benefits:

• Multiple Health Plan Design Options Available

• Flexible Dental & Vision Plan Options

• 100% Company Paid EAP Emotional Well-Being Support

• 100% Company Paid Critical Illness (with health enrollment plan)

• 100% Company Paid Life & ADD (Accidental Death & Dismemberment)

• 401K with Company Match

• Company-Sponsored HSA (Health Savings Account), FSA (Flexible Spending Account), & DSA (Dependent Care Spending Account) Tax Savings Accounts

• Generous Team Member Referral Program

• Parental Leave

Working Hours:

• This is a Full-Time position, typically requiring 40 hours per week. While the role is on-site, there may be some flexibility in daily start/end times, subject to team and operational needs. The expectation is consistent availability during core business hours to support ongoing marketing initiatives and cross-functional collaboration.

📝 Enhancement Note: Salary range is estimated based on industry benchmarks for Senior Graphic Designer roles in mid-sized markets like Nashville/Franklin, TN, considering the stated experience level and educational requirements. Benefits package is comprehensive and typical for a company of this size and industry, with a strong emphasis on employee well-being and financial security.

🎯 Team & Company Context

🏢 Company Culture

Industry: Behavioral Healthcare Services. Odyssey Behavioral Health operates in a sector focused on providing compassionate, evidence-based treatment with a high standard of care and amenities, aiming to support individuals on their journey to optimal health.

Company Size: While not explicitly stated in the provided data, the comprehensive benefits package and multiple career pathways suggest a medium to large organization, likely employing over 200-500 individuals. This size typically allows for dedicated marketing and operations teams.

Founded: The founding date is not provided, but the company's mission and network structure imply a growing organization committed to expanding its reach and impact in behavioral health.

Team Structure:

• Marketing Department: The Senior Graphic Designer will be part of the marketing team, which likely includes roles such as Marketing Managers, Content Specialists, Digital Marketers, and potentially other designers.

• Reporting: The role typically reports to a Marketing Director or Senior Marketing Manager, who oversees the overall GTM strategy and execution.

• Cross-functional Collaboration: Close collaboration is expected with Business Development, Alumni Relations, Admissions teams, and potentially clinical departments to ensure visual assets align with specific program needs and target audiences.

Methodology:

• Data-Driven Approach: The company emphasizes using "data-driven information" to support initiatives and report on impact, suggesting a culture that values measurable results and analytical insights in decision-making.

• Process Optimization: The mention of "multiple Career Development Pathways" and support for "Continuing Education & Certification" indicates a focus on continuous improvement and professional growth within established processes.

• Collaborative Environment: The "collaborative environment dedicated to clinical excellence" highlights a team-oriented culture where input from various departments is valued.

Company Website: astersprings.com (derived from domain_derived)

📝 Enhancement Note: The behavioral healthcare industry requires a sensitive and ethical approach to marketing. The company's mission suggests a culture that values empathy, integrity, and a commitment to patient well-being, which should be reflected in all visual communications.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as "Senior," indicating a mid-to-senior level of experience. It suggests a level of autonomy and responsibility beyond entry-level or junior designer positions. The expectation to "lead the Company’s branding efforts" and "collaborate with company departments by providing creative direction" points to a significant contribution to the GTM strategy.

Reporting Structure: The Senior Graphic Designer will likely report to a Marketing Director or Manager. This position acts as a key creative resource for the marketing department and potentially other departments requiring design support, functioning as a crucial link in the GTM operations chain.

Operations Impact: The Senior Graphic Designer's work directly impacts the company's ability to attract patients, engage with referral sources, and maintain a strong brand presence. Effective visual communication is essential for conveying the company's mission, value proposition, and quality of care, thereby supporting revenue generation and business development objectives. The requirement to present "data-driven information" regarding the impact of design initiatives further underscores this operational significance.

Growth Opportunities:

• Specialization: Potential to specialize in specific areas like digital marketing design, video production, or brand strategy within the company.

• Leadership Track: Advancement to a Lead Graphic Designer or Art Director role, managing a small team or overseeing larger creative projects.

• Cross-functional Moves: Opportunity to transition into broader marketing roles, leveraging design expertise to inform campaign strategy or content development.

• Skill Development: Encouragement for "Company Supported Continuing Education & Certification" provides avenues to deepen expertise in emerging design technologies, marketing automation integrations, or data visualization.

📝 Enhancement Note: The "Senior" title, coupled with leadership in branding and data-driven reporting, implies a role that bridges creative execution with strategic operational impact. Growth paths are likely tied to expanding strategic influence and potentially team management.

🌐 Work Environment

Office Type: Given the "On-site" work arrangement and the company's industry (behavioral healthcare), the office environment is likely professional, calm, and conducive to focused work. It may include a blend of individual workspaces and collaborative areas.

Office Location(s): The primary office is located at 720 Cool Springs Blvd., Franklin, TN 37067. This is a suburban business park area, suggesting accessibility via car and potentially proximity to amenities.

Workspace Context:

• Collaborative Spaces: Access to meeting rooms and common areas for team brainstorming sessions and cross-departmental project discussions.

• Technology & Tools: Employees will have access to the necessary hardware (computers, monitors) and software (Adobe Creative Suite, Microsoft Office Suite, task management tools) to perform their duties effectively.

• Team Interaction: Opportunities to interact regularly with the marketing team and other departments, fostering a supportive and communicative work environment.

Work Schedule: A standard 40-hour work week is expected. While the role is on-site, the company supports continuing education and professional development, which may involve occasional off-site training or industry events. Flexibility may be available for daily start and end times, subject to operational requirements and manager approval.

📝 Enhancement Note: The emphasis on a "collaborative environment" and "clinical excellence" suggests a workplace that values both teamwork and a high standard of professionalism, essential for a company in the healthcare sector.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio by HR or a hiring manager to assess qualifications and creative fit.

• Portfolio Presentation & Skills Assessment: An interview that may include a presentation of your portfolio, where you'll discuss your design process, strategic thinking, and how your work aligns with Odyssey's brand and goals. This could involve a design challenge.

• Team/Manager Interview: Further discussion with the hiring manager and potentially key marketing team members to evaluate your skills, experience, and cultural fit. You may be asked to elaborate on specific projects and your approach to collaboration and problem-solving.

• Final Interview: Potentially a conversation with senior leadership to discuss your strategic perspective and how you envision contributing to the company's mission and operations.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest projects that best showcase your skills relevant to this role (branding, digital/print collateral, email design, video support).

• Highlight Process & Strategy: For each project, clearly articulate the brief, your design process, the tools used, your creative rationale, and the outcomes or impact (if measurable). Emphasize your role and contributions.

• Demonstrate Brand Alignment: Show examples of how you've successfully worked within brand guidelines or developed new ones. If you have experience in healthcare or a similarly regulated industry, highlight it.

• Include Data-Driven Elements: If any projects involved reporting on performance, A/B testing results, or demonstrating ROI, make sure to showcase this. This is crucial for demonstrating an operations-minded approach.

• Prepare for Discussion: Be ready to discuss your design choices, how you handled feedback, and your experience with collaborative workflows and project management.

Challenge Preparation:

• Design Challenge: Be prepared for a potential design exercise. This could involve creating a piece of marketing collateral (e.g., a social media graphic, a flyer, an email banner) based on a brief provided during the interview process. Focus on speed, creativity, and adherence to brand guidelines.

• Problem-Solving Scenarios: Anticipate questions about how you would approach specific design challenges, manage conflicting feedback, or balance creative vision with business objectives.

• Brand Interpretation: Practice articulating how you would interpret and apply Odyssey Behavioral Health's brand and mission into visual design.

📝 Enhancement Note: Given the role's emphasis on data and impact reporting, candidates who can demonstrate a strategic, results-oriented approach to design, rather than just aesthetic execution, will be highly competitive.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Expert proficiency required in Illustrator (vector graphics, logos, icons), Photoshop (image editing, manipulation, web graphics), and InDesign (layout, print collateral, brochures, publications).

• Microsoft PowerPoint: Proficiency for creating presentations and visual aids, often used for internal communications and leadership reporting.

• Canva: Familiarity or proficiency, particularly for quick social media graphics or internal-use materials where ease of use is prioritized.

Analytics & Reporting:

• Marketing Automation Platforms: Experience with HubSpot or Pardot is explicitly mentioned for email campaign building and drip campaigns. Understanding of their reporting dashboards would be beneficial.

• Website Analytics: Familiarity with tools like Google Analytics to understand website traffic and user engagement, informing design choices for web assets.

• Content Performance Metrics: Ability to interpret and report on metrics related to email campaigns, social media engagement, and website conversions.

CRM & Automation:

• CRM Systems: While not explicitly stated, familiarity with CRM systems (like Salesforce, or the CRM tied to HubSpot/Pardot) is advantageous for understanding how marketing assets integrate with lead management and sales processes.

• Task Management Software: Experience with tools such as Monday.com is listed as a requirement for managing projects and workflows efficiently.

📝 Enhancement Note: The mention of specific marketing automation platforms (HubSpot/Pardot) and task management software (Monday.com) highlights the need for the Senior Graphic Designer to be comfortable with operational tools that support marketing execution and project workflow management.

👥 Team Culture & Values

Operations Values:

• Mission-Driven: A strong commitment to Odyssey's mission of providing high-quality behavioral healthcare and supporting individuals on their recovery journey. This should translate into designs that are empathetic, professional, and trustworthy.

• Clinical Excellence: Upholding high standards in all aspects of work, mirroring the commitment to clinical excellence within the organization.

• Collaboration: A value placed on teamwork, open communication, and cross-functional partnership to achieve common goals.

• Data-Informed: A culture that encourages the use of data and analytics to inform decisions, measure impact, and drive continuous improvement in marketing efforts.

• Efficiency & Modernity: A drive to keep digital content "fresh, modern, and on trend," coupled with the need for efficient process management.

Collaboration Style:

• Cross-functional Integration: The role requires seamless collaboration with marketing, business development, admissions, and potentially other departments. This involves understanding diverse needs and translating them into cohesive visual strategies.

• Feedback & Iteration: An environment that encourages constructive feedback and iterative design processes to refine creative output and ensure alignment with strategic objectives.

• Knowledge Sharing: Openness to sharing design expertise, best practices, and insights with team members to foster collective growth and improved outcomes.

📝 Enhancement Note: The culture likely values empathy, integrity, and a professional demeanor, essential for a healthcare organization. The emphasis on data and collaboration points to a modern, results-oriented marketing environment.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Brand Consistency with Evolving Trends: Maintaining a strong, consistent brand identity while simultaneously incorporating modern design aesthetics and staying ahead of digital trends can be challenging.

• Translating Complex Information: Effectively communicating sensitive and complex information about behavioral health services through visual design requires careful consideration of audience, tone, and messaging.

• Managing Diverse Stakeholder Needs: Juggling design requests and feedback from multiple departments with varying priorities and expectations requires strong project management and communication skills.

• Measuring Design Impact: Quantifying the direct impact of graphic design on business outcomes (e.g., patient acquisition, engagement) can be difficult and requires a strategic approach to analytics and reporting.

Learning & Development Opportunities:

• Advanced Design Software & Techniques: Opportunities to deepen expertise in specialized areas of graphic design, motion graphics, or video editing.

• Marketing Automation & Digital Strategy: Gaining a deeper understanding of marketing automation platforms and digital marketing strategies to better integrate design with GTM efforts.

• Brand Strategy Development: Contributing to the evolution of the company's brand identity and visual strategy.

• Industry Trends & Conferences: Access to company-supported continuing education to stay abreast of design and marketing innovations.

📝 Enhancement Note: The challenges presented are common in senior creative roles within structured organizations. The growth opportunities are focused on expanding both creative and strategic capabilities, aligning with operational objectives.

💡 Interview Preparation

Strategy Questions:

• "How would you approach creating a visual campaign for a new service offering within the behavioral health sector, ensuring it aligns with our brand and appeals to our target audience?" (Focus on your process, target audience understanding, and brand integration.)

• "Describe a time you had to present data-driven insights about the effectiveness of your design work to leadership. What was the outcome?" (Prepare a case study showcasing your ability to connect design to business impact.)

Company & Culture Questions:

• "What do you know about Odyssey Behavioral Health's mission and values, and how would you translate that into your design work?" (Research the company thoroughly and be ready to articulate your connection to their purpose.)

• "How do you approach collaboration with non-designers, such as content writers or admissions staff, to ensure alignment on creative projects?" (Provide examples of successful cross-functional teamwork and communication.)

Portfolio Presentation Strategy:

• Storytelling: Frame each project as a story: the challenge, your solution (design process), and the result (impact).

• Quantify Impact: Where possible, use metrics to demonstrate the success of your designs (e.g., increased click-through rates on emails, higher engagement on social media posts).

• Highlight Process: Be ready to discuss your workflow, tools, and decision-making process for each project.

• Brand Alignment: Explicitly show how your work adheres to or enhances brand guidelines.

• Relevance: Prioritize projects most relevant to the role's requirements (branding, digital/print collateral, email, video support).

📝 Enhancement Note: Interview preparation should focus on demonstrating not only creative talent but also strategic thinking, operational awareness, and the ability to contribute to measurable business outcomes.

📌 Application Steps

To apply for this operations-aligned design position:

• Submit your application through the provided link on Paycom.

• Portfolio Customization: Tailor your portfolio to highlight projects demonstrating strong branding, digital and print collateral design, email marketing campaigns, and any experience with data reporting or marketing automation platforms. Ensure it's easily accessible (e.g., via a link or PDF).

• Resume Optimization: Ensure your resume clearly outlines your 3+ years of graphic design experience, proficiency in required software (Illustrator, Photoshop, InDesign, PowerPoint, Canva), and any experience with marketing automation, task management, or WordPress. Quantify achievements where possible.

• Interview Preparation: Practice articulating your design process, strategic thinking behind your creative choices, and how your work supports business objectives. Prepare to discuss your portfolio pieces in detail, focusing on collaboration and problem-solving.

• Company Research: Thoroughly research Odyssey Behavioral Health's mission, values, services, and current marketing efforts. Understand their position in the behavioral healthcare industry and identify how your design skills can best support their goals.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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