Senior Graphic Designer

📍 Job Overview

Job Title: Senior Graphic Designer
Company: ixigo
Location: Gurugram, Haryana, India
Job Type: Full-time
Category: Marketing & Design Operations
Date Posted: 2025-09-29
Experience Level: Mid-Senior Level (3-6 years)
Remote Status: On-site

🚀 Role Summary

• Design and optimize high-impact app store assets, including icons, screenshots, and banners, to drive app downloads and user acquisition within the competitive travel OTA market.
• Develop compelling performance marketing creatives for digital advertising campaigns, focusing on user engagement and conversion rates to fuel growth.
• Craft visually engaging social media graphics and content that effectively tell ixigo's brand story and inspire wanderlust across various platforms.
• Collaborate closely with cross-functional teams, including motion designers, marketers, and social media managers, to ensure cohesive and impactful visual storytelling.
• Build, maintain, and evolve the company's design system and illustration library to ensure a consistent and strong visual identity across all marketing and product materials.
• Experiment with and leverage cutting-edge AI tools to enhance design workflows, generate creative ideas, and streamline the design process for increased efficiency.

📝 Enhancement Note: While the title is "Senior Graphic Designer," this role has significant Go-To-Market (GTM) and Revenue Operations implications. The emphasis on performance marketing creatives, app store optimization, and driving user engagement directly impacts customer acquisition and revenue. The need to build and maintain design systems and leverage AI also points to a focus on operational efficiency within the creative function, aligning it with broader GTM operations.

📈 Primary Responsibilities

• Conceptualize, design, and execute visually compelling app store assets (icons, screenshots, feature graphics) to maximize visibility, conversion rates, and organic downloads.
• Create a diverse range of digital advertising creatives (banners, social media ads, video assets) tailored for performance marketing campaigns across various platforms, with a focus on A/B testing and optimization.
• Develop engaging and on-brand graphics for social media platforms (Instagram, Facebook, etc.) that enhance user interaction, community building, and brand awareness.
• Design and iterate on marketing collateral, including email templates, website banners, and campaign-specific visuals, ensuring alignment with overarching GTM strategies.
• Proactively contribute to the evolution and documentation of the brand's design system and illustration library, ensuring consistency and scalability for all visual assets.
• Collaborate with product and marketing teams to translate business objectives and user needs into effective visual solutions that drive desired user behaviors.
• Conduct user research and competitive analysis to inform design decisions and identify opportunities for visual differentiation and innovation.
• Stay abreast of emerging design trends, technologies (especially AI in design), and best practices, integrating them into the design process to maintain a competitive edge.

📝 Enhancement Note: The responsibilities listed highlight a blend of creative execution and strategic operational thinking. The focus on "driving results," "user engagement," and "fueling growth" indicates that this role is not just about aesthetics but also about measurable business impact, which is a core tenet of GTM and Revenue Operations. The mention of "performance marketing creatives" and "optimizing app store assets" directly ties into revenue generation and customer acquisition funnels.

🎓 Skills & Qualifications

Education:

• Bachelor's degree in Graphic Design, Visual Arts, Marketing, or a related field, or equivalent practical experience. A strong understanding of design principles and their application in a commercial context is paramount.

Experience:

• 3-6 years of professional experience as a Graphic Designer, with a proven track record in creating high-impact visual assets for digital platforms and marketing campaigns.
• Experience within a product-first company with rigorous design standards is highly desirable, demonstrating an understanding of design's role in user experience and business success.
• Prior experience in consumer-focused industries such as travel, food delivery, e-commerce, or mobility is a significant advantage, indicating familiarity with user-centric design and fast-paced market dynamics.

Required Skills:

• Advanced proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign): Essential for creating and manipulating a wide range of visual assets.
• Expertise in Figma: Critical for collaborative design, prototyping, and maintaining design systems.
• Design Systems & Illustration Libraries: Proven experience in creating, maintaining, and contributing to comprehensive design systems and illustration libraries for brand consistency and efficiency.
• Performance Marketing Creatives: Demonstrated ability to design visually effective digital ads and banners that drive engagement and conversion.
• Typography, Color Theory, and Layout: A strong foundational understanding of core design principles and their strategic application.
• Excellent Communication & Collaboration Skills: Ability to articulate design rationale, provide constructive feedback, and work effectively with cross-functional teams.
• Creativity & Problem-Solving: A keen eye for detail, innovative thinking, and the ability to solve design challenges effectively.

Preferred Skills:

• Familiarity with AI-Driven Design Tools: Experience or a strong willingness to explore and integrate AI tools (e.g., Midjourney, DALL-E, Adobe Firefly) into the design workflow.
• Motion Graphics (e.g., After Effects): Basic understanding or experience in creating simple animations or working with motion designers.
• UI/UX Principles: A foundational understanding of user interface and user experience design to ensure assets are not only visually appealing but also functional and user-friendly.
• A/B Testing and Data Interpretation: Ability to interpret performance data from campaigns to inform iterative design improvements.
• Project Management Skills: Ability to manage multiple design projects simultaneously, meet deadlines, and work independently.

📝 Enhancement Note: The experience requirement of "3-6 years" combined with "Senior Graphic Designer" typically falls into the mid-to-senior level for operations roles. The emphasis on "product-first company" and "consumer-focused environments" suggests a need for designers who understand how design contributes to business objectives, a key trait for GTM-aligned operations. The "AI Tools" requirement is a forward-looking indicator of operational efficiency and innovation.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Demonstrated Impact: Showcase projects that clearly illustrate how your design work contributed to specific business objectives, such as increased app downloads, user engagement, or conversion rates. Quantifiable results are highly valued.
• App Store Asset Optimization: Include examples of app store screenshots, icons, or banners you designed, detailing the problem, your solution, and any measurable improvements in performance.
• Performance Marketing Campaigns: Present case studies of digital ad campaigns you contributed to, highlighting creative strategy, execution, and any performance metrics achieved (e.g., CTR, conversion rates).
• Design System Contributions: If possible, include examples or descriptions of your involvement in building or maintaining design systems, illustration libraries, or style guides, demonstrating your understanding of scalable and consistent design.
• Brand Consistency: Showcase how you've maintained brand integrity across various platforms and campaign materials, ensuring a cohesive visual identity.

Process Documentation:

• Workflow Design: Be prepared to discuss your design process from brief to final delivery, including how you gather requirements, conduct research, iterate on concepts, and manage feedback.
• Tool Proficiency: Be ready to demonstrate your skills in Figma and the Adobe Creative Suite, potentially through a live design exercise or by walking through complex files.
• Collaboration & Feedback: Provide examples of how you collaborate with stakeholders (marketing, product, engineering) and manage feedback to achieve optimal design outcomes.
• AI Integration: If you have experience, be prepared to discuss how you've used AI tools to enhance your workflow or generate creative concepts.

📝 Enhancement Note: For a Senior Graphic Designer role with GTM implications, a portfolio is not just about showcasing aesthetics but also about demonstrating a strategic approach to design that drives business outcomes. The emphasis on "impact," "performance marketing," and "design systems" aligns with operational efficiency and revenue generation goals.

💵 Compensation & Benefits

Salary Range:

• Based on industry benchmarks for Senior Graphic Designers with 3-6 years of experience in Gurugram, India, the estimated annual salary range is ₹700,000 to ₹1,200,000. This range can vary based on the candidate's specific experience, portfolio strength, and interview performance.

Benefits:

• Health Insurance: Comprehensive medical coverage for employees and potentially dependents.
• Paid Time Off: Generous annual leave, sick leave, and public holidays.
• Professional Development: Opportunities for training, workshops, and attending design conferences.
• Employee Stock Options/ESOPs: Potential for equity participation in a growing tech company.
• Travel Benefits/Discounts: Perks related to ixigo's core business, offering discounted travel.
• Flexible Work Environment: While on-site, there may be some flexibility in working hours or occasional remote work options depending on team needs and company policy.
• Retirement Savings Plan: Contributions to provident fund or similar retirement schemes.

Working Hours:

• Standard full-time work hours, typically 40 hours per week. Given the fast-paced nature of the travel tech industry and the on-site requirement, expect a structured work week with potential for occasional extended hours during critical campaign launches or project deadlines.

📝 Enhancement Note: The salary range is estimated based on typical compensation for a Senior Graphic Designer in Gurugram, India, considering the experience level (3-6 years) and the company's industry (travel tech). Benefits are inferred based on common offerings for full-time employees in established tech companies in India.

🎯 Team & Company Context

🏢 Company Culture

Industry: Travel Technology (Online Travel Agency - OTA) - ixigo operates in a highly competitive digital marketplace, focusing on serving the "Next Billion Users" in India. This context implies a need for design that is accessible, user-friendly, and drives mass adoption. Company Size: ixigo is a significant player with "over 54 crore Annual Active Users in Fiscal 2025." This suggests a medium to large-sized organization with established processes but still retaining elements of a fast-paced tech startup culture. Founded: Launched in 2007, ixigo has a considerable history in the Indian OTA market, indicating stability and experience, coupled with continuous innovation to remain competitive.

Team Structure:

• Cross-functional Collaboration: The Senior Graphic Designer will likely be part of a broader Marketing or Product team, collaborating closely with Motion Designers, Content Writers, Performance Marketers, Social Media Managers, and Product Managers.
• Reporting: The role will likely report to a Design Lead, Creative Director, or Head of Marketing, depending on the organizational structure.
• Agile Environment: Expect a dynamic team environment that embraces agile methodologies for rapid iteration and launch cycles, common in tech companies.

Methodology:

• Data-Driven Design: Emphasis on using user data, A/B testing results, and market insights to inform design decisions and measure impact.
• Iterative Design Process: A culture that encourages continuous improvement and rapid prototyping to test and refine visual assets and user interfaces.
• Brand-Centric Approach: Strong focus on maintaining a consistent and compelling brand narrative across all touchpoints.

Company Website: http://www.ixigo.com

📝 Enhancement Note: Understanding ixigo's mission to empower Indian travelers and its focus on the "Next Billion Users" is crucial. This context suggests design needs to be inclusive, intuitive, and visually appealing to a diverse audience, directly influencing the creative output expected from the Senior Graphic Designer.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Senior Graphic Designer, indicating a capable individual contributor with 3-6 years of experience. In a GTM or Revenue Operations context, this translates to a mid-level specialist who can independently execute complex design tasks and contribute to strategic GTM initiatives through visual communication. The "Senior" title implies leadership potential and the ability to mentor junior designers or take ownership of significant project streams.

Reporting Structure: The Senior Graphic Designer will likely report to a Design Manager, Creative Director, or Head of Marketing. This structure provides a clear line of guidance and feedback, essential for aligning design efforts with broader business objectives and operational strategies. Collaboration with peers in marketing, product, and engineering will be a key part of the day-to-day experience.

Operations Impact: The role's impact on revenue and business decisions is significant, though indirect. By creating high-converting app store assets, engaging performance marketing creatives, and compelling social media content, the designer directly influences customer acquisition, user engagement, and brand perception. These elements are critical drivers of top-line revenue and market share growth, aligning the role with core GTM operations.

Growth Opportunities:

• Specialization: Opportunity to deepen expertise in specific areas like app store optimization design, performance marketing creative strategy, or illustration for digital products.
• Leadership: Potential to grow into a Lead Designer role, managing a small team, overseeing design projects, and contributing more significantly to design strategy.
• Cross-functional Exposure: Gaining deeper insights into marketing, product development, and user research, which can lead to roles in Product Marketing or UX/UI design.
• AI Integration Mastery: Becoming a go-to expert within the company for leveraging AI in creative workflows, a highly sought-after skill.
• Brand Stewardship: Taking on greater responsibility for evolving and maintaining the ixigo brand's visual identity across all platforms.

📝 Enhancement Note: The career path for a Senior Graphic Designer in a company like ixigo, especially with GTM implications, offers substantial growth. The ability to demonstrate impact on user acquisition and revenue metrics will be key for career progression.

🌐 Work Environment

Office Type: On-site, full-time position. This indicates a collaborative office setting where in-person interaction and spontaneous brainstorming are encouraged. Office Location(s): Gurugram, Haryana, India. This is a major business and technology hub in India, offering a vibrant professional environment.

Workspace Context:

• Collaborative Design Studio: The workspace likely includes shared design areas, potentially with access to high-performance workstations and necessary software.
• Access to Tools & Technology: Employees will have access to the required software (Adobe Creative Suite, Figma) and potentially hardware for design tasks. Exposure to company-specific internal tools and platforms is also likely.
• Team Interaction: The on-site nature facilitates regular interaction with design colleagues, marketing teams, and other departments, fostering a strong sense of teamwork and shared purpose.

Work Schedule:

• A typical 5-day work week with standard office hours. However, given the dynamic nature of the travel tech industry and the focus on campaign launches and user acquisition, some flexibility may be expected, with potential for occasional overtime during peak periods to meet critical deadlines.

📝 Enhancement Note: The on-site requirement suggests a preference for collaborative workflows and team synergy, which is typical for roles where visual consistency and rapid iteration are key. This environment can be beneficial for learning and mentorship.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of resume and portfolio to assess experience, skills, and alignment with the role's requirements.
• Portfolio Presentation & Discussion: Candidates will likely present their portfolio, walking through key projects, explaining their design process, rationale, and the impact of their work. Be prepared to discuss how your designs have driven business results (e.g., user engagement, conversions).
• Design Challenge/Exercise: A practical test, potentially involving designing a specific asset (e.g., app store screenshot, social media ad) or a problem-solving scenario related to brand consistency or campaign effectiveness. This will likely be timed and may require using Figma or Adobe Creative Suite.
• Team & Cultural Fit Interview: Meeting with potential team members and hiring managers to assess collaboration skills, communication style, and cultural alignment with ixigo's values.
• Final Interview: Discussion with senior leadership (e.g., Head of Marketing, Creative Director) to finalize the offer.

Portfolio Review Tips:

• Quantify Impact: For each project, clearly state the objective, your role, the challenge, your solution, and the measurable results (e.g., "% increase in CTR," "% decrease in bounce rate," "number of app installs driven").
• Showcase Process: Clearly articulate your design process for key projects, demonstrating how you approach problems, conduct research, iterate, and collaborate. Use visual aids within your presentation.
• Highlight Relevant Work: Prioritize projects that align with ixigo's needs: app store assets, performance marketing creatives, social media graphics, and any work within consumer tech or travel.
• Figma & Adobe Proficiency: Be ready to demonstrate your command of these tools, especially Figma for collaborative design and system building.
• AI Use Cases: If you've used AI tools, be prepared to explain how they augmented your creativity or efficiency, not how they replaced your core skills.

Challenge Preparation:

• Understand the Brief: Carefully read and dissect any design challenge brief. Ask clarifying questions if needed.
• Time Management: Allocate your time effectively across concept, design, and refinement.
• Focus on ixigo's Brand: If possible, research ixigo's current branding and target audience to inform your design choices.
• Articulate Rationale: Be ready to explain your design decisions clearly and concisely, linking them to the brief's objectives and ixigo's business goals.

📝 Enhancement Note: The interview process for a Senior Graphic Designer in a GTM-focused role will heavily weigh portfolio performance and the ability to connect design work to business outcomes. The design challenge is a critical component to assess practical skills and problem-solving under pressure.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite (Photoshop, Illustrator, InDesign): Core tools for image editing, vector graphics creation, and layout design. Expect to use these daily for a wide range of assets.
• Figma: Essential for collaborative design, prototyping, wireframing, and crucially, for building and maintaining design systems. Proficiency here is non-negotiable.
• AI Design Tools (Experimental): Tools like Midjourney, DALL-E, Adobe Firefly, or similar generative AI platforms for ideation, asset creation, or workflow enhancement.

Analytics & Reporting:

• Google Analytics / Firebase Analytics: Understanding how to interpret user behavior data from these platforms can inform design choices for app store assets and campaign creatives.
• Performance Marketing Dashboards: Familiarity with platforms like Google Ads, Facebook Ads Manager, or internal analytics dashboards to review campaign performance metrics.

CRM & Automation:

• Not directly applicable for this role: While the company uses CRM systems for customer management, the graphic designer's direct interaction would be minimal, focusing more on consuming performance data.

📝 Enhancement Note: Proficiency in Figma and the Adobe Creative Suite is fundamental. The explicit mention of AI tools indicates a forward-thinking approach to creative operations and a desire for efficiency. Understanding how to leverage performance data is key for a GTM-aligned design role.

👥 Team Culture & Values

Operations Values:

• User-Centricity: A strong focus on understanding and serving the needs of Indian travelers, ensuring designs are inclusive, accessible, and intuitive.
• Innovation & Agility: Embracing new technologies (like AI), experimenting with creative approaches, and adapting quickly to market changes in the fast-paced travel tech industry.
• Data-Driven Decision Making: Using analytics and performance metrics to guide design choices and measure the effectiveness of creative assets.
• Collaboration & Teamwork: Fostering an environment where cross-functional teams work together seamlessly to achieve common goals, with open communication and mutual respect.
• Impact & Ownership: A culture that values individual contributions and encourages taking ownership of projects from concept to successful execution, with a focus on delivering tangible business results.

Collaboration Style:

• Cross-functional Integration: Close working relationships with marketing, product, and engineering teams to ensure design aligns with business objectives and technical feasibility.
• Feedback Loops: An open culture for giving and receiving constructive feedback on designs to drive continuous improvement.
• Shared Knowledge: Encouraging the sharing of design trends, tool tips, and best practices within the design team and across departments.

📝 Enhancement Note: The emphasis on user-centricity, innovation, and data-driven approaches aligns with modern GTM and Revenue Operations principles, where design plays a crucial role in customer acquisition and retention strategies.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creativity with Performance: The constant need to create visually appealing designs that also meet stringent performance metrics (e.g., high CTR, conversion rates) in a competitive market.
• Rapid Iteration Cycles: Keeping up with the fast pace of the travel industry and marketing campaigns, requiring quick turnaround times and the ability to adapt designs based on real-time data.
• Maintaining Brand Consistency: Ensuring a cohesive visual identity across a multitude of platforms and campaign types, from app store assets to social media and digital ads.
• Leveraging AI Effectively: Integrating new AI tools into established workflows without compromising quality or originality, and staying ahead of the curve in AI-driven creative processes.

Learning & Development Opportunities:

• Advanced Design Tool Training: Access to training for specialized features in Adobe Creative Suite, Figma, and emerging AI design tools.
• Performance Marketing Design Workshops: Learning best practices for designing high-converting digital ads and understanding key performance indicators (KPIs) in digital marketing.
• Industry Conferences & Webinars: Opportunities to attend relevant design and marketing conferences (virtual or in-person) to stay updated on trends and network.
• Mentorship: Potential to be mentored by senior design leaders or to mentor junior designers, fostering leadership skills.
• Cross-functional Learning: Gaining exposure to product management, marketing strategy, and user research methodologies.

📝 Enhancement Note: The challenges highlight the dynamic and results-oriented nature of the role, requiring adaptability and a continuous learning mindset, which are critical for success in operations-related functions.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you designed an app store asset that significantly improved download rates. What was your process, and what were the results?" (Focus on quantifiable impact and process.)
• "How would you approach designing a performance marketing campaign for a new ixigo feature launch targeting a specific demographic?" (Demonstrate strategic thinking, audience understanding, and creative execution.)
• "Walk me through your process for creating and maintaining a design system. What are the key benefits and challenges?" (Showcase understanding of scalability, consistency, and operational efficiency.)

Company & Culture Questions:

• "What excites you about ixigo's mission to empower Indian travelers, and how do you see design playing a role in that?" (Connect your passion to the company's purpose.)
• "How do you handle constructive criticism on your designs from stakeholders with different perspectives?" (Highlight collaboration and communication skills.)
• "What are your thoughts on using AI in graphic design? How do you see it impacting the role of a Senior Graphic Designer?" (Showcase forward-thinking and adaptability.)

Portfolio Presentation Strategy:

• Structure Your Narrative: For each project, clearly define the problem, your role, your creative strategy, the execution, and the measurable results. Use a STAR method (Situation, Task, Action, Result) if helpful.
• Showcase Process & Tools: Visually demonstrate your workflow, especially in Figma, and explain why you chose specific tools or techniques.
• Highlight GTM Impact: Explicitly link your design work to business outcomes like user acquisition, engagement, or conversion rates. Quantify wherever possible.
• Be Concise & Engaging: Present clearly and enthusiastically, allowing time for Q&A. Tailor your presentation to ixigo's brand and target audience.
• Prepare for a Design Challenge: Be ready for a practical exercise that tests your skills under pressure and your ability to respond to a brief relevant to ixigo's business.

📝 Enhancement Note: Interview preparation should focus on demonstrating not just creative talent but also a strategic, data-informed approach to design that directly supports business objectives, a hallmark of successful operations professionals.

📌 Application Steps

To apply for this Senior Graphic Designer position at ixigo:

• Submit your application through the provided link on SmartRecruiters.
• Resume Optimization: Tailor your resume to highlight experience with performance marketing creatives, app store asset optimization, design systems, and Figma. Quantify achievements whenever possible, focusing on user engagement and conversion metrics.
• Portfolio Curation: Select your strongest, most relevant projects that showcase your ability to drive business results. Ensure your portfolio clearly articulates your design process, your role, and the measurable impact of your work, particularly in consumer tech or travel-related fields.
• Prepare for a Design Challenge: Familiarize yourself with ixigo's current app and marketing materials. Practice designing under timed conditions, focusing on their brand guidelines and target audience.
• Research ixigo: Understand their mission, their target market ("Next Billion Users"), and their competitive landscape. Be ready to discuss how your design philosophy aligns with their goals and culture.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details, particularly regarding salary ranges and specific benefits, should be verified directly with the hiring organization before making application decisions.