Senior Graphic Designer

📍 Job Overview

Job Title: Senior Graphic Designer

Company: Goliath

Location: Guildford, England, United Kingdom

Job Type: Full-Time

Category: Creative & Media / Art & Design / Marketing

Date Posted: February 09, 2026

Experience Level: 5-10 Years

Remote Status: On-site (Hybrid potential may exist based on team needs, though the primary description indicates an office-based role)

🚀 Role Summary

• Lead the strategic development and execution of visual brand identity across multiple product lines and global markets.

• Drive creative concept development for diverse marketing assets, encompassing digital, print, social media, and presentations.

• Manage end-to-end design project lifecycles, ensuring quality, consistency, and alignment with brand guidelines and commercial objectives.

• Collaborate cross-functionally with internal teams (marketing, product development, licensing) and external partners (suppliers, freelancers) to deliver impactful creative solutions.

• Mentor and guide junior design team members, fostering a culture of continuous improvement and high-quality output.

📝 Enhancement Note: The role is described as "Senior Graphic Designer" with a minimum of 5 years of experience, implying a leadership component. The mention of "mentoring and supporting team members" and acting as a "credible source of guidance" strongly suggests a senior individual contributor or team lead capacity within the design function. The "Asset team" context suggests a focus on managing and delivering a high volume of creative assets for various marketing and product needs.

📈 Primary Responsibilities

• Spearhead design strategy, ensuring creative output remains current with industry trends, emerging technologies, and competitor activities.

• Develop and maintain cohesive brand visuals across the Goliath master brand, individual Intellectual Properties (IPs), and numerous Stock Keeping Units (SKUs).

• Translate creative briefs from global product design and marketing teams into clear, actionable creative direction and high-quality deliverables.

• Manage multiple design projects concurrently, meticulously planning and monitoring timelines, budgets, and production schedules from concept to final delivery.

• Conceptualize, design, and deliver a wide range of creative assets for digital platforms, print collateral, social media campaigns, marketing initiatives, and internal presentations.

• Oversee the preparation and approval process for external suppliers, including artwork, illustration, photography, translations, proofs, and final print production.

• Coordinate with and manage external partners and freelance designers, including organizing and participating in photoshoots in collaboration with marketing teams.

• Analyze supplier quotes, negotiate competitive costs, and identify value-engineering opportunities without compromising creative integrity or brand standards.

• Foster seamless collaboration with internal teams such as marketing, product development, licensing, design, engineering, and video production, ensuring regional alignment.

• Maintain comprehensive oversight of project documentation, digital asset libraries, and cross-office information flow to ensure clarity, accuracy, and consistency.

• Proactively drive continuous improvement within the department through the introduction of new initiatives, optimized processes, and innovative ways of working.

• Represent the design team professionally in meetings, presentations, and occasional international travel or off-site engagements, acting as a brand ambassador.

📝 Enhancement Note: The responsibilities highlight a blend of strategic design leadership and hands-on execution. The emphasis on managing external suppliers, negotiating costs, and value engineering indicates a strong commercial awareness expected of a senior role. The requirement to work cross-functionally and maintain asset libraries points to a robust understanding of workflow management and digital asset management (DAM) principles.

🎓 Skills & Qualifications

Education:

Experience:

• Minimum of 5 years of progressive experience working within the creative sector.

• Minimum of 2 years of demonstrable experience creating consumer marketing assets.

• Experience working within global or multi-market environments, including localization and regional adaptation.

Required Skills:

• Advanced graphic design capability across both digital and print media, underpinned by strong conceptual thinking and creative problem-solving skills.

• High level of expertise in current graphic design software, including Adobe InDesign, Adobe Illustrator, and Adobe Photoshop.

• Comprehensive understanding of graphic design layout principles, art direction, and contemporary production techniques.

• Strong mastery of brand systems and the ability to apply them consistently across multiple products, platforms, and touchpoints.

• Excellent time management, planning, and prioritization skills, with the ability to manage high-volume workloads, competing deadlines, and complex production timelines.

• First-rate written and verbal communication skills for effective project management and stakeholder communication.

• High attention to detail, both creatively and organizationally, including the ability to manage complex documentation and workflows accurately.

• Proven ability to work autonomously, take initiative, and own projects end-to-end with minimal direction.

• Proactive, improvement-driven mindset, with the confidence to challenge existing ways of working and drive new initiatives.

• Ability to give and receive constructive feedback, objectively review creative work, and continuously improve personal and team output.

Preferred Skills:

• Hands-on experience in video editing and motion design using software such as After Effects and Adobe Premiere.

• Experience with asset management systems.

• Strong knowledge of product photography best practices.

• Confidence and clarity in presenting, articulating, and defending creative decisions to stakeholders at all levels.

• Strong interpersonal skills, with a proven ability to build and maintain trusted working relationships with colleagues, suppliers, and licensors.

• Commercial awareness and sound business judgment, with the ability to assess costs, value-engineering opportunities, and broader business impact.

📝 Enhancement Note: The "5 years' relative experience" coupled with "2 years' experience creating consumer marketing assets" suggests a trajectory where candidates should have foundational design experience and then specialized in consumer-facing creative output. The emphasis on "brand systems" and "global/multi-market environments" points to a need for strategic brand guardianship and adaptability. The desirable skills in video and motion design suggest a forward-looking approach to content creation within Goliath's marketing efforts.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated selection of projects demonstrating end-to-end design ownership, from initial concept and strategy through to final delivery and impact.

• Case studies showcasing the ability to translate complex briefs into clear creative direction and high-quality visual assets across digital and print mediums.

• Examples that highlight expertise in maintaining and applying brand systems consistently across diverse product lines, IPs, and SKUs.

• Demonstrations of managing multiple projects simultaneously, including evidence of planning, timeline management, and budget considerations.

Process Documentation:

• Evidence of process optimization within design workflows, such as improved briefing procedures, supplier management, or asset library organization.

• Examples of how design processes were adapted for global or multi-market environments, including localization and regional adaptation strategies.

• Documentation or case studies illustrating collaboration processes with internal teams (marketing, product development) and external partners.

• Demonstrations of how design decisions were informed by commercial awareness, cost considerations, and value-engineering opportunities.

📝 Enhancement Note: Given the senior nature of the role and the emphasis on project management, stakeholder communication, and commercial awareness, a portfolio should not just showcase creative output but also the designer's strategic thinking, process management, and business impact. This includes demonstrating how they manage projects, work with others, and consider the commercial implications of their design decisions.

💵 Compensation & Benefits

Salary Range:

Benefits:

• Full-time Employment: Standard benefits associated with a full-time role.

• International Operations Exposure: Opportunity to work with a global company reaching over 100 countries.

• Creative Environment: Be part of an "Asset team" focused on bringing fun to households through innovative products and strong visuals.

• Professional Development: Encouragement for striving for new skills, knowledge, and experience.

• Collaborative Culture: Emphasis on teamwork and clever collaboration.

• Potential for Travel: Occasional international travel or off-site engagements may be required.

Working Hours:

• Standard full-time working hours, likely around 37.5-40 hours per week, with potential for flexibility depending on project demands and team needs, though the role is primarily office-based.

📝 Enhancement Note: Salary estimations are based on typical market rates for Senior Graphic Designers in the UK, specifically in the South East of England, considering the specified experience level and the company's industry (toys and games). Benefits are inferred from the company description and the nature of a full-time role within an international manufacturing and distribution company. The working hours are standard for a full-time position.

🎯 Team & Company Context

🏢 Company Culture

Industry: Toys and Games Manufacturing and Distribution. Goliath operates in a dynamic and competitive market, driven by innovation, product lifecycle management, and global reach. This industry demands creativity, trend awareness, and a strong understanding of consumer appeal, particularly for children and families.

Company Size: Goliath is an international manufacturer and distributor operating in 15 countries and reaching over 100 countries worldwide. While the exact employee count for the Guildford office isn't specified, the global presence suggests a medium to large-sized enterprise with a significant operational footprint. For operations professionals, this scale implies structured processes, potential for cross-functional collaboration across regions, and opportunities to impact a broad market.

Founded: The founding date of Goliath is not explicitly stated, but its operation in 15 countries indicates a well-established company with a history of growth and international expansion. This longevity suggests a stable company culture that likely values experience, innovation, and sustained product development.

Team Structure:

• The role is within the "Asset team" based in the Guildford, UK office.

• This team likely collaborates closely with global product design, marketing, licensing, and engineering departments.

Methodology:

• Data-Driven Design: While not explicitly stated, a modern design team in a global company would likely leverage market trend analysis and consumer insights to inform creative strategies.

• Agile Project Management: Given the need to manage multiple projects and collaborate across departments and regions, an agile or iterative approach to design and production is probable.

• Brand Guardianship: A strong emphasis on maintaining brand consistency and integrity across all touchpoints, ensuring adherence to brand guidelines and IP requirements.

• Continuous Improvement: The role explicitly calls for driving continuous improvement through new initiatives, processes, and ways of working.

Company Website: www.goliathgames.com/corporate

📝 Enhancement Note: The company's industry (toys and games) suggests a culture that balances professionalism with creativity and fun. The international scope implies a need for cultural sensitivity and adaptability in design and communication. The "Asset team" structure points towards a focus on efficient content creation and delivery.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Senior Graphic Designer, indicating a mid-to-senior level position within the creative and marketing operations function. It requires not only advanced design skills but also strategic thinking, project management, leadership capabilities (mentoring), and commercial acumen. The scope includes leading design strategy and managing projects end-to-end, rather than merely executing tasks.

Reporting Structure: The Senior Graphic Designer will likely report to a Creative Director, Head of Marketing, or a similar leadership role within the Guildford office or a regional marketing hub. They will collaborate extensively with various internal departments (product development, marketing, licensing) and manage external suppliers and freelance designers.

Operations Impact: The Senior Graphic Designer plays a crucial role in shaping Goliath's brand perception and product appeal in the consumer market. Their work directly influences product packaging, marketing collateral, digital presence, and ultimately, consumer engagement and sales. By ensuring cohesive brand visuals and effective creative assets, they contribute significantly to brand recognition, market positioning, and commercial success across domestic and international markets.

Growth Opportunities:

• Leadership Progression: Potential to advance into a Lead Graphic Designer, Art Director, or Creative Manager role, overseeing larger teams or more strategic creative initiatives.

• Specialization: Opportunities to deepen expertise in specific areas such as motion graphics, digital marketing design, or packaging design for the toy industry.

• Cross-Functional Expertise: Gaining broader business understanding by working closely with product development, marketing, and licensing teams, potentially leading to roles in brand management or marketing strategy.

• Global Exposure: Increased involvement in international projects and travel can lead to a broader perspective and opportunities within Goliath's global network.

• Process Improvement Leadership: Leading initiatives to optimize design workflows, implement new tools, or enhance asset management practices.

📝 Enhancement Note: The "Senior" title and the responsibilities around leading strategy and mentoring suggest clear pathways for career advancement within Goliath, either through increased leadership scope or specialized creative expertise. The emphasis on commercial awareness also opens doors to more strategically aligned roles.

🌐 Work Environment

Office Type: The role is based in the Goliath Guildford, UK office. While the description mentions "hybrid potential may exist," the primary indication is an on-site role within a physical office environment. This suggests a structured workplace designed for collaboration, team interaction, and access to necessary resources.

Office Location(s): Guildford, England, United Kingdom. Guildford is a significant commercial center in Surrey, offering good transport links and a vibrant business community. This location likely provides access to a pool of creative talent and convenient amenities for employees.

Workspace Context:

• Collaborative Environment: The emphasis on cross-functional collaboration and team structure suggests an office designed to facilitate interaction, meetings, and shared creative work.

• Creative Resources: Access to industry-standard design software and potentially other creative tools essential for producing high-quality assets.

• Team Interaction: Opportunities for daily interaction with colleagues within the Asset team and other departments, fostering knowledge sharing and creative synergy.

• Professional Setting: As part of an international company, the office environment is expected to be professional, organized, and conducive to focused work and client/supplier interactions.

Work Schedule: Standard full-time working hours (likely 37.5-40 hours per week). The role requires managing multiple projects and deadlines, suggesting a need for strong time management and potentially some flexibility to meet critical delivery dates, balanced within the overall office working hours.

📝 Enhancement Note: The "on-site" designation with potential for hybrid work suggests a company that values in-person collaboration for creative roles but may offer some flexibility. The Guildford location is a key detail for candidates considering commute and local amenities.

📄 Application & Portfolio Review Process

Interview Process:

1. Initial Screening: A review of your resume and portfolio by the hiring team to assess qualifications, experience, and alignment with the role's requirements.

2. First Interview: Likely a call with a hiring manager or HR representative to discuss your background, motivations, and initial fit with Goliath's culture and the Senior Graphic Designer role.

3. Portfolio Presentation & Technical Interview: A more in-depth session where you will present your portfolio, discussing specific projects, your design process, strategic thinking, and how you've handled challenges. This may include technical questions about software proficiency and design principles.

4. Cross-Functional/Team Interview: An opportunity to meet with key stakeholders from marketing, product development, or other relevant teams you would collaborate with. This assesses communication, collaboration skills, and cultural fit.

5. Final Interview/Offer: Potentially a final discussion with senior leadership or a decision-maker, followed by an offer.

Portfolio Review Tips:

• Showcase Strategic Thinking: Don't just present final designs. Explain the brief, your problem-solving approach, the target audience, and the commercial objectives.

• Highlight Project Ownership: Select projects where you led from concept to completion, demonstrating initiative and end-to-end responsibility.

• Demonstrate Brand System Mastery: Include examples where you've applied brand guidelines consistently across different platforms and products, or how you've evolved a brand's visual identity.

• Quantify Impact Where Possible: If you can, provide metrics or insights into how your designs performed (e.g., increased engagement, successful campaign results, improved shelf appeal).

• Include Consumer Marketing Examples: Prioritize projects that clearly show your experience creating assets for consumer markets, especially within relevant industries if possible.

• Address Global/Multi-Market Experience: If you have worked on projects requiring localization or regional adaptation, highlight this.

• Prepare for Technical Questions: Be ready to discuss your software proficiency, workflows, and understanding of production techniques.

• Consider Motion/Video: If you have any motion graphics or video editing examples, include them, as this is a desirable skill.

Challenge Preparation:

• Be prepared for a design challenge that mirrors real-world tasks, such as developing concepts for a new product launch, redesigning packaging, or creating a campaign asset.

• Focus on demonstrating your strategic approach, creative problem-solving, and ability to work within brand constraints.

• Practice articulating your creative decisions clearly and confidently, explaining the rationale behind your choices.

• Understand Goliath's brand and products to inform any design challenge.

📝 Enhancement Note: The interview process is structured to assess not only creative talent but also strategic thinking, project management capabilities, and collaborative potential, aligning with the senior nature of the role and its cross-functional demands. Portfolio review is critical for this role, so candidates should emphasize strategic rationale and process over just aesthetics.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite:

  • Adobe InDesign: Essential for layout design, print collateral, packaging design, and marketing materials.
  • Adobe Illustrator: Critical for vector graphics, logo design, iconography, and detailed illustrations for packaging and digital assets.
  • Adobe Photoshop: Used for image manipulation, digital asset creation, photo retouching, and web graphics.

• Motion Graphics & Video Editing (Desirable):

  • After Effects: For creating dynamic motion graphics, animations, and visual effects for digital campaigns and social media.
  • Adobe Premiere: For video editing, assembling footage, and producing marketing videos or promotional content.

• Presentation Software:

  • Microsoft PowerPoint / Google Slides: For creating internal presentations, design proposals, and communicating creative strategies to stakeholders.

• Asset Management Systems: Analytics & Reporting:

CRM & Automation:

• Not directly applicable to the core design function, but awareness of how design assets integrate with marketing automation platforms or CRM-driven campaigns may be advantageous.

📝 Enhancement Note: The core requirements are heavily focused on the Adobe Creative Suite. The desirable skills in After Effects and Premiere indicate a move towards more dynamic digital content, which is common in modern marketing. Experience with DAM systems is crucial for a role that manages brand assets across a global organization.

👥 Team Culture & Values

Operations Values:

• Innovation & Fun: As a toy and game company, a core value likely revolves around creativity, innovation, and bringing joy to consumers. This translates to a dynamic and engaging work environment.

• Teamwork & Collaboration: The emphasis on "clever collaboration" and working cross-functionally highlights a value placed on collective effort and shared success.

• Quality & Consistency: For a global brand, maintaining high standards in visual output and brand integrity is paramount. This implies a value placed on meticulous execution and attention to detail.

• Continuous Improvement: The explicit mention of driving new initiatives and processes signals a culture that embraces learning, adaptation, and proactive problem-solving.

• Commercial Awareness: The expectation to understand costs, value engineering, and business impact suggests a pragmatic approach where creativity is balanced with commercial objectives.

Collaboration Style:

• Cross-Functional Integration: Expect to work closely with marketing, product development, licensing, and engineering teams, requiring clear communication and a shared understanding of project goals.

• Proactive Communication: Given the global nature of the company, proactive and clear communication, both written and verbal, is essential for aligning teams and managing expectations.

• Feedback Culture: The role requires the ability to give and receive constructive feedback, indicating an environment where creative work is openly discussed and refined.

• Partnership Approach: Working effectively with external suppliers and freelance designers, fostering strong working relationships built on trust and clear direction.

📝 Enhancement Note: The company's industry and the role's description suggest a culture that values creativity and fun but also demands professionalism, strategic thinking, and a results-oriented approach, especially in a senior capacity. Collaboration is key, both internally and externally.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Global Consistency with Local Relevance: Ensuring brand visuals are consistent worldwide while also being relevant and appealing to diverse regional markets and consumer demographics.

• Managing High-Volume Creative Demands: The need to produce a wide array of assets for multiple SKUs, IPs, and marketing campaigns can lead to high-pressure situations and tight deadlines.

• Navigating Diverse Stakeholder Needs: Aligning creative vision and execution with the varied requirements and expectations of different internal departments (marketing, product, licensing) and external partners.

• Staying Ahead of Design Trends: Continuously monitoring and integrating emerging design trends, technologies, and consumer behaviors into creative output within a fast-paced industry.

• Commercializing Creative Vision: Effectively translating creative concepts into designs that meet commercial objectives, such as driving sales, enhancing shelf presence, and optimizing production costs.

Learning & Development Opportunities:

• Deepening Brand Strategy Expertise: Gaining in-depth knowledge of brand management and strategy within the toy and game industry.

• Mastering Motion Graphics and Video: Developing advanced skills in After Effects and Premiere, becoming a go-to resource for dynamic digital content.

• Project Management & Leadership: Enhancing skills in managing complex projects, leading creative initiatives, and mentoring junior designers.

• International Exposure: Working on global projects, understanding international market nuances, and potentially traveling for photoshoots or strategic meetings.

• Commercial Acumen Development: Furthering understanding of business operations, cost management, and the financial impact of design decisions.

📝 Enhancement Note: The challenges are typical for a senior role in a global consumer goods company, emphasizing the need for adaptability, strategic thinking, and strong stakeholder management. The growth opportunities are aligned with career progression in creative fields.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you led the design strategy for a new brand or product line. What was your process, and what was the outcome?" (Focus on strategic thinking, planning, and impact.)

• "How do you ensure brand consistency across multiple product SKUs and global markets? Provide an example." (Assess understanding of brand systems and localization.)

• "Walk us through a complex design project you managed from concept to delivery. What were the key challenges, and how did you overcome them?" (Demonstrate project management, problem-solving, and end-to-end ownership.)

Company & Culture Questions:

• "What interests you about Goliath and the toy/games industry?" (Research Goliath's products and market position.)

• "How would you contribute to a collaborative team environment, particularly with non-design departments like marketing and product development?" (Highlight communication and cross-functional skills.)

• "What are your thoughts on current design trends relevant to the toy market?" (Show awareness of industry-specific aesthetics and consumer appeal.)

Portfolio Presentation Strategy:

• Structure Your Presentation: Start with an overview of your career and key strengths. Then, dive into 2-3 selected case studies that best represent your senior-level capabilities and align with Goliath's needs.

• Tell a Story for Each Project: For each case study, clearly outline the brief/challenge, your strategic approach, the creative process, your specific role and contributions, the tools/software used, the outcome, and any measurable results or learnings.

• Highlight Key Skills: Explicitly mention how each project demonstrates your advanced graphic design skills, brand system mastery, project management, and commercial awareness.

• Address Desirable Skills: If you have motion graphics or video editing experience, showcase relevant examples.

• Be Prepared for Q&A: Anticipate questions about your design choices, your process, and how you would approach specific challenges at Goliath.

• Showcase Professionalism: Ensure your presentation is visually polished, well-organized, and delivered with confidence and clarity.

📝 Enhancement Note: Interview preparation should focus on demonstrating not just creative talent but also strategic thinking, leadership potential, and commercial understanding, which are critical for a senior role. The portfolio presentation is a key opportunity to showcase these attributes.

📌 Application Steps

To apply for this Senior Graphic Designer position:

• Submit your application through the provided link on Workable.

• Craft a compelling resume: Tailor your resume to highlight your 5+ years of creative sector experience, with a specific focus on your 2+ years in consumer marketing asset creation. Use keywords from the job description such as "brand visuals," "project management," "creative direction," and "Adobe Suite."

• Develop a targeted portfolio: Curate 2-3 of your strongest projects that showcase end-to-end ownership, brand system application, strategic thinking, and consumer marketing experience. Prioritize projects that demonstrate your ability to manage multiple deadlines and collaborate effectively.

• Prepare for the portfolio presentation: Practice articulating your design process, strategic rationale, and the business impact of your work for each selected project. Be ready to discuss your experience with global brands and supplier management.

• Research Goliath: Familiarize yourself with Goliath's product range, brand identity, and recent marketing efforts to demonstrate genuine interest and tailor your responses to their specific context.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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