Senior Graphic Designer

📍 Job Overview

Job Title: Senior Graphic Designer

Company: DR KILLIGANS INC

Location: Redding, California, United States

Job Type: Full Time

Category: Marketing / Creative Operations

Date Posted: February 24, 2026

Experience Level: 3+ Years Professional Experience

Remote Status: Hybrid (Mostly in-office with 1-2 flexible remote days per week)

🚀 Role Summary

• This role focuses on shaping and executing the visual brand identity for Dr. Killigan's across all digital and physical touchpoints, emphasizing high-performance creative for direct-response marketing channels.

• The Senior Graphic Designer will be instrumental in evolving the brand's aesthetic, particularly within e-commerce, email marketing, and paid social advertising, with a strong emphasis on conversion optimization.

• Key responsibilities include designing engaging landing pages, optimizing Shopify store experiences, creating compelling Amazon storefront content, and developing "thumb-stopping" ad creatives for platforms like Facebook.

• This position requires a blend of artistic direction, technical proficiency in design software, and a strategic understanding of how visual design drives business outcomes in a fast-paced DTC environment.

📝 Enhancement Note: Given the emphasis on "paid social creative optimized for performance," "landing pages," and "ecommerce design," this role sits within the broader GTM Operations umbrella, specifically supporting Marketing Operations and Creative Operations functions. The "Senior" title suggests a need for independent work, mentorship potential, and ownership of complex creative projects.

📈 Primary Responsibilities

• Brand Design & Art Direction: Elevate and evolve Dr. Killigan’s brand aesthetic across all touchpoints, including physical packaging, advertising, web, email, and social media, ensuring visual consistency and impact.

• E-commerce & Web Design: Design high-converting landing pages, web banners, and contribute to improving the user experience on the Shopify store, with a portfolio demonstrating expertise in this area.

• Amazon Storefront Optimization: Create A+ content and banners for the Amazon storefront, effectively translating the Dr. Killigan's brand identity into this key sales channel.

• Email & Lifecycle Creative: Design visually appealing and direct-response-driven email templates and campaign creatives, maintaining brand consistency across all lifecycle flows and communications.

• Paid Media Creative Development: Conceptualize and design performance-optimized social media ads (especially Facebook ads) focusing on elements like CTR, hook structure, and visual hierarchy to drive direct response.

• Campaign & Launch Creative: Develop comprehensive creative suites for new product launches, seasonal promotions, and major marketing campaigns, collaborating with project management for timely asset delivery.

• Cross-Functional Collaboration: Partner effectively with the Marketing Director, lifecycle team, project manager, and other creative partners to bring marketing initiatives to life with clarity and excellence.

• System Building & Documentation: Contribute to the development and maintenance of brand guidelines, creative Standard Operating Procedures (SOPs), and scalable design systems to support company growth.

📝 Enhancement Note: The responsibilities highlight a strong focus on performance marketing creative, e-commerce optimization, and brand system development. This indicates the need for a designer who understands the impact of their work on conversion rates and can contribute to scalable design processes, aligning with typical Marketing Operations goals.

🎓 Skills & Qualifications

Education: Not Specified

Experience: 3+ years of professional experience in graphic design, visual design, or a related discipline, with a strong preference for experience within Direct-to-Consumer (DTC) or e-commerce environments.

Required Skills:

• Advanced proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign).

• Advanced proficiency in Figma and modern prototyping tools.

• Demonstrated expertise in designing high-converting landing pages and e-commerce/web UI.

• Proven experience in email design and creating engaging direct-response paid social media creative, particularly for Facebook ads.

• Strong command of typography, layout, visual hierarchy, and brand system development.

• Ability to translate strategic direction and business objectives into clear, compelling visual solutions.

• Portfolio showcasing polished, relevant work across web, email, paid media, branding, and campaign design.

• Experience designing content specifically for social media channels like Instagram, Facebook, and TikTok.

• Strong communication skills and a collaborative approach to cross-functional teamwork.

• Highly organized and detail-oriented, with a proven ability to manage multiple priorities and meet deadlines in a fast-paced setting.

Preferred Skills:

• Proficiency with AI-powered design tools and workflows.

• Illustration experience.

• Experience designing A+ content for Amazon storefronts.

• Genuine interest in mission-driven, non-toxic, and sustainable living.

📝 Enhancement Note: The emphasis on AI-powered tools, Figma, and performance-driven creative suggests a forward-thinking design department. The preference for DTC/e-commerce and a genuine interest in the company's mission are critical cultural and functional fit indicators for this role within the operations context.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio is mandatory, demonstrating a strong track record in visual design and its impact on business objectives.

• Showcase specific examples of high-converting landing pages and e-commerce/web UI designs, highlighting improvements in user experience or conversion rates.

• Include case studies or examples of email marketing campaigns and paid social creative (especially Facebook ads), detailing the strategy behind the design and any measurable performance outcomes (e.g., CTR, conversion lift).

Process Documentation:

• Demonstrate an understanding of how to document and standardize design processes, particularly for recurring creative needs like email campaigns, social ads, and landing page updates.

• Highlight experience in contributing to or maintaining creative SOPs and scalable design systems, showing an ability to create efficient workflows that support growth.

• Be prepared to discuss your approach to iterative design, A/B testing creatives, and how you measure and optimize the effectiveness of your designs in collaboration with marketing teams.

📝 Enhancement Note: For a Senior Graphic Designer role supporting GTM operations, the portfolio is paramount. It should not just show aesthetic quality but also strategic thinking, performance orientation, and the ability to build scalable design assets and processes that directly contribute to marketing and sales objectives.

💵 Compensation & Benefits

Salary Range: $75,000 - $85,000 per year (Salary Exempt)

Benefits:

• Paid Time Off: Paid vacation (varies by role and tenure), 5 days of paid sick leave annually, 5 days of paid bereavement leave.

• Holidays: 9 company-observed paid holidays.

• Wellness: Wellness reimbursements for chiropractic care, therapy, counseling, dental, and massage.

• Health Insurance: Employer-contributed health insurance.

• Retirement: 401(k) retirement plan (employee-funded).

• Flexibility: Flexible work options where applicable (hybrid arrangement).

• Equipment: Company-issued MacBook.

• Team Building: Annual Company Retreat (travel provided, attendance required).

Working Hours: Full-time, Monday-Friday, 8:00 am - 4:30 pm PST (40 hours per week).

📝 Enhancement Note: The salary range is competitive for a Senior Graphic Designer in a hybrid role within the Redding, CA area, considering the listed responsibilities and the DTC/e-commerce focus. The benefits package is comprehensive, with a notable emphasis on wellness and employee well-being, aligning with a mission-driven company.

🎯 Team & Company Context

🏢 Company Culture

Industry: Pest Management (with a focus on safer, holistic, plant-powered solutions).

Company Size: Small to Medium-sized (implied by the need for a Senior Graphic Designer to "evolve the brand as we grow from a fast-paced DTC company into a household-name product line" and the reporting structure).

Founded: Not specified, but the company is described as a "fast-paced DTC company" that is growing.

Team Structure:

• The Senior Graphic Designer will report directly to the Marketing Manager.

• Collaboration will be frequent with the Marketing Director, lifecycle team, project manager, and other creative partners.

Methodology:

• Data-Driven Creative: Emphasis on "paid social creative optimized for performance" and "high-converting landing pages" indicates a data-informed approach to design.

• Agile Development: The "fast-paced DTC company" description and need for timely asset delivery point to agile project management and execution.

• Brand Evolution: The role is tasked with "elevating and evolving" the brand, suggesting a focus on strategic brand development and continuous improvement.

Company Website: drkilligans.com

📝 Enhancement Note: The company's mission ("Killing Them Softly™," plant-powered, non-toxic solutions) is a significant cultural driver. The operations context here is that the creative team is expected to align with and visually represent this mission, while also driving performance metrics essential for a DTC business.

📈 Career & Growth Analysis

Operations Career Level: Senior Individual Contributor. This role is positioned as a key creative asset within the marketing operations function, responsible for owning significant visual outputs and contributing to scalable design systems. The "Senior" title implies a level of autonomy, expertise, and potential mentorship.

Reporting Structure: Reports to the Marketing Manager. This indicates a direct line of communication with leadership and a clear reporting hierarchy within the marketing department.

Operations Impact: The Senior Graphic Designer's work directly impacts brand perception, customer acquisition (via landing pages, ads, Amazon content), customer retention (via email design), and overall brand growth. Their ability to translate business objectives into compelling visuals is crucial for revenue generation and market expansion.

Growth Opportunities:

• Specialization: Opportunity to deepen expertise in performance marketing creative, e-commerce UX/UI, and brand system architecture within a growing DTC brand.

• Leadership Potential: As the company grows, there may be opportunities to lead creative projects, mentor junior designers, or contribute to defining the future visual direction.

• Skill Expansion: Potential to gain experience with AI-powered design tools, advanced prototyping, and strategic brand development in a mission-driven environment.

📝 Enhancement Note: For operations professionals, understanding how this senior creative role contributes to broader GTM strategy is key. Growth here isn't just about design skills but about contributing to scalable processes, understanding performance metrics, and potentially influencing broader marketing operations strategies related to creative assets.

🌐 Work Environment

Office Type: Hybrid with a primary in-office component. The role is "mostly in-office with 1-2 flexible remote days per week," indicating a collaborative workspace is valued.

Office Location(s): Redding, CA 96003 (specific address: 20985 Old Alturas Rd).

Workspace Context:

• Collaborative Hub: Expected to be a place where team members sync regularly, brainstorm, and work closely with marketing leadership and project management.

• Equipped for Design: The provision of a company-issued MacBook suggests a commitment to providing the necessary tools for creative work.

• Team Interaction: The hybrid model allows for focused remote work while retaining the benefits of in-person collaboration, team-building, and spontaneous creative exchange.

Work Schedule: Full-time, Monday-Friday, 8:00 am - 4:30 pm PST. This structured schedule ensures consistent availability for team collaboration and project timelines, while the hybrid arrangement offers some flexibility.

📝 Enhancement Note: The hybrid model is a key consideration. For operations roles, understanding the balance between remote flexibility and in-office collaboration is crucial for team workflow and communication effectiveness, especially in creative-intensive environments.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Likely includes a review of the resume and portfolio to assess foundational qualifications and aesthetic alignment.

• Skills Assessment/Portfolio Review: A dedicated session to walk through the portfolio, discussing specific projects, design rationale, process, and quantifiable results. Expect questions about e-commerce, paid social, and brand system design.

• Cross-Functional Interviews: Interviews with the Marketing Manager, Marketing Director, and potentially Project Management to assess collaboration, communication skills, and cultural fit.

• Potential Design Challenge: A small, take-home design exercise or a live design critique may be part of the process to evaluate problem-solving and execution under pressure.

• Final Interview: May involve discussing career aspirations and how the candidate aligns with the company's long-term vision.

Portfolio Review Tips:

• Curate for Relevance: Prioritize projects demonstrating expertise in landing page design, e-commerce UI, email creative, and performance-optimized paid social ads (especially Facebook).

• Showcase Process: For each project, briefly explain the objective, your role, the design process, tools used, and the outcome. Quantify results where possible (e.g., "Increased CTR by X%," "Improved conversion rate on landing page by Y%").

• Highlight Brand Systems: Include examples of how you've applied or developed brand guidelines, demonstrating consistency and strategic brand thinking.

• Explain Collaboration: Be ready to discuss how you've worked with cross-functional teams (marketing, product, project management) to achieve project goals.

• Address AI Tools: If you have experience with AI-powered design tools, be prepared to discuss how you integrate them into your workflow for efficiency and enhanced creativity.

Challenge Preparation:

• Understand the Brand: Thoroughly research Dr. Killigan's mission, products, target audience, and current marketing efforts.

• Think Performance: For any hypothetical design challenge, consider how you would optimize for direct response, user engagement, and conversion.

• Articulate Strategy: Be prepared to clearly articulate your creative strategy, design choices, and how they align with business objectives.

📝 Enhancement Note: The emphasis on a portfolio showcasing performance-driven creative and the ability to articulate strategy is critical. Operations candidates often need to demonstrate how their work directly contributes to measurable business outcomes, and this applies strongly to creative roles within GTM.

🛠 Tools & Technology Stack

Primary Design Tools:

• Adobe Creative Suite: Advanced proficiency in Photoshop, Illustrator, and InDesign is essential for all core design tasks.

• Figma: Expected to be a primary tool for UI/UX design, prototyping, and collaborative design workflows.

• Prototyping Tools: Experience with modern prototyping tools (likely integrated with Figma or standalone) for creating interactive mockups.

E-commerce Platforms:

• Shopify: Experience designing for and improving the user experience on Shopify stores is a key requirement.

• Amazon Seller Central: Familiarity with designing A+ content and banners for Amazon storefronts.

Marketing & Creative Support Tools:

• AI-powered Design Tools: Proficiency or familiarity is preferred, suggesting tools for image generation, layout assistance, or content optimization.

• Project Management Software: Likely used for task tracking and collaboration (e.g., Asana, Trello, Monday.com – though not explicitly mentioned).

• Content Management Systems (CMS): Potentially used for website content updates, though Shopify is the primary e-commerce platform.

Collaboration & Communication:

• Email Marketing Platforms: Experience designing within platforms like Klaviyo, Mailchimp, or similar is implied for email creative.

• Social Media Platforms: Direct experience designing for Facebook, Instagram, and TikTok ads.

📝 Enhancement Note: The explicit mention of Adobe Creative Suite, Figma, and AI-powered tools indicates a modern design stack. For operations professionals, understanding how these tools integrate and support the broader marketing and sales funnel is key.

👥 Team Culture & Values

Operations Values:

• Holistic Approach & Safety: A commitment to "Killing Them Softly™," prioritizing well-being and avoiding harmful chemicals, should be reflected in the visual messaging.

• Data-Driven Performance: A strong emphasis on measurable outcomes, particularly in direct-response marketing (CTR, conversions), is critical.

• Growth & Evolution: The company is growing, so adaptability, a proactive mindset, and the ability to scale design systems are highly valued.

• Collaboration & Excellence: Working effectively with diverse teams to deliver high-quality, on-brand creative outputs.

• Ownership & Accountability: Taking responsibility for creative projects from concept to delivery.

Collaboration Style:

• Cross-functional Integration: Working closely with marketing managers, directors, and project managers to align creative vision with business goals.

• Feedback-Oriented: Participating in syncs and providing updates, implying a culture where feedback is exchanged to refine creative outputs.

• Agile & Responsive: Adapting to the demands of a fast-paced DTC environment, requiring quick turnarounds and iterative design.

📝 Enhancement Note: For operations roles, understanding how a company's mission and values translate into daily work and decision-making is crucial. This role requires a designer who can embody the brand's ethos while driving performance metrics.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Aesthetics and Performance: The primary challenge will be to create visually compelling designs that also meet rigorous direct-response performance targets for e-commerce, email, and paid social.

• Scaling Brand Systems: As the company grows from DTC to a household name, maintaining brand consistency while developing scalable design systems will be an ongoing challenge.

• Rapid Iteration: The fast-paced DTC environment requires quick turnaround times and the ability to generate multiple creative variations for testing, demanding efficiency and adaptability.

• Cross-Functional Alignment: Effectively translating diverse stakeholder needs and feedback into cohesive visual solutions requires strong communication and negotiation skills.

Learning & Development Opportunities:

• Advanced Performance Creative: Deepen expertise in designing for conversion optimization across various digital channels.

• Brand System Architecture: Contribute to building and refining robust design systems that support scalable growth.

• AI Design Integration: Gain practical experience and develop best practices for using AI-powered tools in a professional design workflow.

• DTC Growth Strategy: Understand the nuances of growing a brand from a direct-to-consumer model into a broader market presence.

📝 Enhancement Note: Understanding potential challenges and growth paths is vital for operations candidates evaluating a role's long-term potential and their ability to contribute effectively. This role offers significant opportunities to hone performance marketing design skills and contribute to scalable operational processes.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you designed a landing page or ad that significantly outperformed expectations. What was your strategy, and how did you measure success?" (Focus on data-driven design, metrics, and process).

• "How do you approach balancing a strong brand aesthetic with the need for direct-response performance in your designs, particularly for platforms like Facebook ads?" (Expectations: understanding of visual hierarchy, CTA optimization, A/B testing).

Company & Culture Questions:

• "What interests you about Dr. Killigan's mission and our approach to pest management?" (Demonstrate genuine curiosity and alignment with the company's values).

• "How do you typically collaborate with marketing managers, project managers, or other stakeholders on creative projects?" (Highlight communication, feedback integration, and proactive problem-solving).

Portfolio Presentation Strategy:

• Structure Your Narrative: For each project, clearly state the objective, your role, the strategic approach, key design decisions, and the quantifiable results.

• Emphasize Performance: Highlight how your designs contributed to measurable business outcomes (e.g., increased conversion rates, higher CTR, improved engagement).

• Showcase Versatility: Present a range of work that demonstrates proficiency in e-commerce, email, social media ads, and brand identity.

• Discuss Tools & Process: Be ready to talk about the tools you used (especially Figma, Adobe Suite, AI tools) and your design process.

• Be Concise and Engaging: Present your work efficiently, focusing on the most impactful projects and insights.

📝 Enhancement Note: For operations-minded candidates, preparing to discuss the "how" and "why" behind creative decisions, focusing on measurable impact, and demonstrating an understanding of brand strategy within a commercial context will be key.

📌 Application Steps

To apply for this Senior Graphic Designer position:

• Submit your application through the provided link on paycomonline.net.

• Curate Your Operations-Focused Portfolio: Ensure your portfolio prominently features projects demonstrating expertise in high-converting landing pages, e-commerce UI/UX, direct-response email creative, and performance-optimized paid social ads (especially Facebook ads). Quantify results where possible to showcase your impact on business objectives.

• Tailor Your Resume: Highlight your experience in DTC, e-commerce, and your proficiency with essential design tools like Adobe Creative Suite and Figma. Emphasize any experience with AI-powered design tools and your ability to contribute to scalable design systems and SOPs.

• Prepare for a Portfolio Walkthrough: Be ready to articulate the strategic rationale behind your design choices, your collaborative process with marketing teams, and how your work directly contributes to conversion rates and brand growth.

• Research Dr. Killigan's: Understand the company's mission, values, products, and target audience. Be prepared to discuss how your design philosophy aligns with their commitment to safer, plant-powered solutions and their growth trajectory.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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