Senior Graphic Designer

📍 Job Overview

Job Title: Senior Graphic Designer Company: Cushman & Wakefield Location: Houston, Texas, USA (with potential for other US locations such as Atlanta, Georgia; Orlando, Florida; Dallas, Texas; and Johnson City, Tennessee) Job Type: Full-Time Category: Marketing Operations / Creative Services Date Posted: January 29, 2026 Experience Level: 5+ Years Remote Status: On-site

🚀 Role Summary

• Develops and executes high-impact marketing collateral for property leasing, aligning with Cushman & Wakefield's strategic vision for its commercial real estate portfolio.
• Creates visually compelling brand identities and marketing materials that effectively represent property essence and drive market engagement.
• Manages the end-to-end creative process, ensuring quality control and timely delivery of all design assets within a fast-paced, collaborative environment.
• Contributes to the continuous improvement of design standards and fosters innovation within the Graphic Design team, staying abreast of industry trends and best practices.

📝 Enhancement Note: While the title is "Senior Graphic Designer," the context of "Americas Property Marketing Center of Excellence (COE)" and the focus on "marketing materials to effectively showcase and market available properties for lease" strongly indicates a role within a marketing operations or GTM support function, specifically focused on creative execution for real estate marketing. The emphasis on "strategic vision," "marketing objectives," and collaboration with "fee-earners" and "marketing partners" suggests a need for operational efficiency and an understanding of Go-To-Market strategies within the commercial real estate sector.

📈 Primary Responsibilities

• Executes the strategic vision for property marketing collateral, translating requests from fee-earners, marketing partners, and COE leadership into high-quality visual assets.
• Designs a diverse range of marketing materials, including property brochures, email blasts, websites, large-format signage, and event collateral, prioritizing efficiency and quality.
• Creates impactful and memorable logos and brand identities that effectively represent property essence and convey a strong visual narrative.
• Ensures timely, consistent, and high-quality design work delivery under tight deadlines, managing multiple projects simultaneously.
• Demonstrates a strategic mindset in design development, ensuring alignment with overarching marketing objectives and Go-To-Market strategies for property leasing.
• Oversees all creative aspects of production, implementing rigorous quality control measures and communicating project progress effectively to Marketing Specialists and leadership.
• Leverages a deep understanding of the creative process to establish and maintain an efficient and effective workflow, optimizing resource utilization.
• Presents design concepts and creative rationale clearly and persuasively to internal teams and external clients, articulating strategic choices.
• Champions best practices in graphic design, stays current with emerging design trends, and actively encourages creativity and skill development within the Graphic Design team.

📝 Enhancement Note: The responsibilities heavily emphasize execution and quality control within a defined operational framework (COE). The need to "execute the strategic vision," "align with marketing objectives," and "oversee all creative aspects of production" points to an operational role focused on efficient delivery of marketing assets that support sales and leasing efforts.

🎓 Skills & Qualifications

Education:

• Bachelor's degree in Graphic Design, Fine Arts, Marketing, or a related field.

Experience:

• Minimum of 5 years of progressive experience in professional services graphic design, with a strong preference for candidates with experience in commercial real estate or a related client-facing industry.
• Proven track record of successfully managing multiple design projects simultaneously in a high-volume environment.

Required Skills:

• Advanced proficiency with Adobe Creative Suite, specifically InDesign, Illustrator, and Photoshop, for creating complex and polished marketing collateral.
• Demonstrated experience with Webflow for website design and development, enabling the creation of dynamic online property listings.
• Proficiency in Figma for collaborative design workflows, prototyping, and asset management.
• Exceptional time management, organizational, and prioritization skills, essential for handling a high volume of requests and meeting tight deadlines.
• Strong oral and written communication skills, critical for presenting design concepts and collaborating effectively with diverse stakeholders.
• A self-motivated approach, with the ability to take initiative and work independently while also thriving in a collaborative team environment.
• A creative, organized, and highly motivated individual with a strong design aesthetic, capable of thriving in a fast-paced, collaborative, and entrepreneurial sales environment.

Preferred Skills:

• Experience in commercial real estate marketing or property marketing collateral development.
• Knowledge of print production processes and best practices for large-format signage and collateral.
• Understanding of digital marketing principles and how design impacts engagement across various channels.
• Experience with project management tools for tracking design requests and workflows.

📝 Enhancement Note: The emphasis on specific software like Adobe Creative Suite, Webflow, and Figma, coupled with "high-volume department" and "tight deadlines," highlights the operational nature of this role. The requirement for "strategic mindset" and "align with marketing objectives" suggests that candidates should be able to connect design execution to broader business goals within the commercial real estate GTM strategy.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A robust portfolio showcasing a diverse range of design work, with specific emphasis on branding, marketing collateral, and web design relevant to property marketing.
• Demonstrate a clear understanding of the creative process from concept to final delivery, highlighting efficiency and quality control measures.
• Include examples of property brochures, email blasts, websites, and signage that effectively communicate property features and benefits.
• Showcase logo and brand identity development, illustrating the ability to create strong visual representations for distinct properties.

Process Documentation:

• Examples of workflow design and optimization strategies employed to manage high-volume design requests efficiently.
• Demonstrate methods for ensuring consistent quality and brand adherence across a wide array of marketing materials.
• Illustrate how design concepts were developed and presented, articulating the rationale behind creative choices and their alignment with marketing objectives.

📝 Enhancement Note: For a Senior Graphic Designer supporting a marketing COE, a portfolio is crucial. The "process documentation" aspect should focus on how candidates manage their workflow, ensure quality, and translate client needs into effective visual assets, which are key operational considerations.

💵 Compensation & Benefits

Salary Range:

• $69,700.00 - $82,000.00 annually.

Benefits:

• Comprehensive health, vision, and dental insurance programs.
• Flexible Spending Accounts (FSAs) and Health Savings Accounts (HSAs) for managing healthcare expenses.
• Retirement savings plans designed to support long-term financial planning.
• Life and disability insurance programs for added financial security.
• Generous paid and unpaid time off, allowing for work-life balance.

Working Hours:

• Typically 40 hours per week, consistent with full-time employment in a professional services environment.

📝 Enhancement Note: The provided salary range is specific and falls within the expected band for a Senior Graphic Designer role in a major metropolitan area like Houston, especially within a large, established organization like Cushman & Wakefield. The benefits package is standard for a large corporation, offering a comprehensive suite of options. The mention of "competitive pay" and factors influencing it suggests a structured compensation framework.

🎯 Team & Company Context

🏢 Company Culture

Industry: Commercial Real Estate Services. Cushman & Wakefield operates globally, providing a wide range of services including leasing, property management, investment sales, and strategic consulting. This industry context means a focus on client service, data-driven insights, and high-stakes transactions. Company Size: Large (Likely 10,000+ employees globally, based on common knowledge of Cushman & Wakefield). This size implies structured processes, established brand guidelines, and opportunities for specialization within larger teams. Founded: 1917. A long history indicates stability, established expertise, and a deep understanding of market dynamics.

Team Structure:

• The role is part of the "Americas Property Marketing Center of Excellence (COE)." This implies a centralized, specialized team focused on delivering marketing services efficiently and consistently across the Americas region.
• The Graphic Design team likely operates under a Marketing Specialist or Marketing Leadership, with direct collaboration with "fee-earners" (brokers) and "marketing partners."
• Cross-functional collaboration is expected with sales teams (brokers), marketing specialists, and potentially other creative professionals within the COE.

Methodology:

• Emphasis on a "strategic vision" for property marketing collateral, suggesting a data-informed approach to design that supports leasing objectives.
• Workflow planning and optimization are crucial for managing a "high-volume department" and "tight deadlines."
• Automation and efficiency practices are implied by the need for advanced tool proficiency (Webflow, Figma) and maintaining quality in a fast-paced environment.

Company Website: [Cushman & Wakefield Website URL - Assumed: https://www.cushmanwakefield.com/]

📝 Enhancement Note: Understanding Cushman & Wakefield's position as a global leader in commercial real estate is key. The COE structure suggests a shift towards centralized, efficient marketing operations, where design plays a critical role in supporting sales efforts by creating compelling property marketing materials.

📈 Career & Growth Analysis

Operations Career Level: This is a Senior-level individual contributor role within a specialized marketing operations function (COE). It signifies a high degree of technical expertise in graphic design coupled with an understanding of marketing strategy and operational efficiency. Reporting Structure: Typically reports to a Graphic Design Manager, Marketing Manager, or COE Lead, with direct interaction and service delivery to property marketing specialists and commercial real estate brokers ("fee-earners"). Operations Impact: The Senior Graphic Designer's work directly impacts the marketability of commercial properties. High-quality, strategically aligned marketing collateral can enhance property listings, attract potential tenants, and ultimately contribute to successful leasing transactions and revenue generation for the firm and its clients.

Growth Opportunities:

• Specialization: Potential to become a subject matter expert in specific property types or marketing channels (e.g., digital property marketing, branding for large-scale developments).
• Leadership: Progression to a Lead Graphic Designer, Art Director, or Manager role within the COE, overseeing a team or specific creative functions.
• Cross-Functional Learning: Opportunities to gain deeper insights into commercial real estate sales, marketing strategy, and other GTM functions within the broader organization.
• Skill Development: Continuous learning in design software, web design tools, and emerging marketing technologies to stay ahead of industry trends.

📝 Enhancement Note: The "Senior" title implies a pathway to leadership or deep specialization. The impact on revenue is indirect but significant, as effective marketing collateral is a key tool for sales teams in the commercial real estate sector.

🌐 Work Environment

Office Type: On-site, likely within a corporate office environment typical of Cushman & Wakefield's regional hubs. This setting fosters in-person collaboration and access to company resources. Office Location(s): Primary location is Houston, Texas, USA. The job listing also indicates potential for roles in Atlanta, Georgia; Orlando, Florida; Dallas, Texas; and Johnson City, Tennessee. This suggests a distributed team model or opportunities for relocation within the US.

Workspace Context:

• A collaborative environment is emphasized, requiring interaction with marketing specialists, brokers, and other design team members.
• Access to standard office technology and likely a robust creative software suite (Adobe Creative Suite, Webflow, Figma) is expected.
• Opportunities for direct engagement with sales professionals ("fee-earners") to understand their marketing needs and present design solutions.

Work Schedule: Standard business hours (assumed 40 hours/week). While on-site, the emphasis on efficiency and managing deadlines might require flexibility. The role supports a sales-driven industry, which can sometimes involve working around client needs or event schedules.

📝 Enhancement Note: The on-site requirement is key. This role is not remote, implying a need for physical presence within a Cushman & Wakefield office, facilitating direct team collaboration and client interaction.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of resume and portfolio to assess technical skills, experience, and alignment with job requirements.
• Portfolio Review & Technical Assessment: A dedicated session to walk through the candidate's portfolio, discussing specific projects, design choices, and process. This may include a practical design exercise or case study.
• Behavioral & Situational Interviews: Questions focused on problem-solving, time management, collaboration, handling feedback, and working in a fast-paced environment.
• Cultural Fit Interview: Assessment of alignment with Cushman & Wakefield's values and the COE's collaborative, client-service-oriented culture.
• Final Interview: May involve meeting with senior leadership from the marketing or operations team.

Portfolio Review Tips:

• Curate Strategically: Select projects that best showcase your capabilities in property marketing, branding, and web design. Highlight work that demonstrates efficiency and impact.
• Tell the Story: For each project, articulate the client's objective, your role, the design process, the tools used, and the outcome or impact. Quantify results where possible (e.g., "Design contributed to a 15% increase in inquiry rates for this property").
• Showcase Process: Include examples of how you approach a brief, develop concepts, iterate based on feedback, and manage production. This demonstrates your operational efficiency.
• Highlight Software Proficiency: Clearly indicate the software used for each project, especially Adobe Creative Suite, Webflow, and Figma.
• Professional Presentation: Ensure your portfolio is well-organized, visually appealing, and easy to navigate, whether digital or physical.

Challenge Preparation:

• Be prepared for a design challenge that might involve creating a marketing collateral piece for a hypothetical property, or refining existing materials.
• Focus on understanding the target audience for commercial real estate and how design can best appeal to them.
• Practice articulating your design decisions clearly and concisely, linking them to marketing objectives and client needs.
• Be ready to discuss how you handle constructive criticism and tight deadlines.

📝 Enhancement Note: The portfolio is paramount for this role. The interview process will heavily scrutinize design execution, process efficiency, and the ability to translate business needs into effective visual marketing assets for the commercial real estate sector.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Advanced proficiency required in InDesign (for brochures, collateral), Illustrator (for logos, vector graphics), and Photoshop (for image editing, web graphics).
• Webflow: Experience is essential for designing and developing property marketing websites and landing pages.
• Figma: Required for collaborative design workflows, prototyping, and asset management, especially in a team environment.

Analytics & Reporting:

• While not explicitly listed, an understanding of how design impacts website analytics (e.g., bounce rates, conversion rates) and email campaign performance would be beneficial. Familiarity with basic web analytics tools might be advantageous.

CRM & Automation:

• No direct CRM tools are listed, but an understanding of how design assets integrate into marketing automation platforms for email campaigns or digital advertising may be relevant.

📝 Enhancement Note: The explicit mention of Adobe Creative Suite, Webflow, and Figma signifies the core technical requirements. Proficiency in these tools is not just about execution but also about operational efficiency and collaborative workflow management within the COE.

👥 Team Culture & Values

Operations Values:

• Client Focus: A strong emphasis on serving internal clients (brokers, marketing specialists) and external clients (property owners/tenants) through high-quality marketing deliverables.
• Collaboration: Working effectively within the COE and across different departments to achieve shared marketing and leasing goals.
• Excellence & Quality: A commitment to producing visually stunning, accurate, and brand-compliant marketing materials.
• Efficiency & Urgency: Operating effectively in a fast-paced environment, managing multiple priorities, and delivering results under tight deadlines.
• Innovation & Best Practices: Encouraging creativity, staying updated on design trends, and continuously improving processes.

Collaboration Style:

• A highly collaborative approach is expected, working closely with Marketing Specialists to understand property requirements and with brokers to ensure marketing materials align with sales strategies.
• Openness to feedback and iterative design processes is crucial for refining concepts and meeting client expectations.
• Knowledge sharing within the design team to foster collective growth and maintain consistent quality standards.

📝 Enhancement Note: The company's culture, as inferred from the role's context, likely values professionalism, client service, and a results-oriented approach, mirroring the demands of the commercial real estate industry. The COE structure reinforces a team-oriented, efficiency-driven culture.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creativity with Brand Standards: Maintaining a high level of creative output while strictly adhering to Cushman & Wakefield's and specific property branding guidelines.
• Managing High Volume & Tight Deadlines: Consistently delivering high-quality work under pressure from multiple stakeholders with competing priorities.
• Translating Complex Information Visually: Effectively communicating complex property features, market data, and investment opportunities through design.
• Adapting to Evolving Design Trends & Technologies: Staying current with new design tools (like Webflow, Figma) and aesthetic trends in a dynamic industry.

Learning & Development Opportunities:

• Advanced Software Training: Opportunities to deepen expertise in Adobe Creative Suite, Webflow, Figma, and potentially explore new design and marketing technology.
• Industry Immersion: Gaining a deeper understanding of commercial real estate marketing strategies, property types, and market dynamics.
• Professional Development: Potential for workshops or courses on creative leadership, project management, and client communication.
• Mentorship: Learning from senior designers, marketing leaders, and experienced brokers within the organization.

📝 Enhancement Note: The challenges are typical for a senior creative role within a large, operations-focused organization supporting sales. The growth opportunities are geared towards deepening specialized skills and understanding the business context of commercial real estate.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to balance multiple, conflicting design requests from different stakeholders. How did you prioritize and manage expectations?" (Focus on your time management, prioritization, and communication skills.)
• "Walk us through your process for creating a property brochure or website for a commercial real estate listing. What key elements do you consider?" (Demonstrate your understanding of property marketing and your systematic approach.)
• "How do you ensure your designs align with marketing objectives and effectively represent a property's unique selling propositions?" (Highlight your strategic thinking and ability to connect design to business goals.)

Company & Culture Questions:

• "What do you know about Cushman & Wakefield and its role in the commercial real estate market?" (Show you've done your research.)
• "How do you approach receiving and incorporating feedback on your designs, especially from non-designers?" (Assess your collaboration and adaptability.)
• "Describe your experience working within a Center of Excellence or a similar centralized marketing function." (Understand your comfort with structured operational environments.)

Portfolio Presentation Strategy:

• Select Impactful Projects: Choose 3-5 projects that best showcase your skills in property marketing, branding, and web design.
• Structure Your Narrative: For each project, clearly state the objective, your role, the challenge, your solution (design process), and the outcome. Use visuals to support your story.
• Emphasize Efficiency & Tools: Be ready to discuss how you used InDesign, Illustrator, Photoshop, Webflow, and Figma to achieve your results efficiently.
• Quantify Results: If possible, provide metrics or qualitative feedback that demonstrate the effectiveness of your design work.
• Be Ready for Technical Questions: Prepare to discuss technical aspects of your design choices and software proficiency.

📝 Enhancement Note: Preparation should focus on demonstrating not just creative talent but also operational efficiency, strategic thinking, and an understanding of the commercial real estate business context.

📌 Application Steps

To apply for this Senior Graphic Designer position:

• Submit your application through the Cushman & Wakefield careers portal via the provided link.
• Portfolio Customization: Ensure your portfolio prominently features examples of property marketing collateral, branding, and web design relevant to commercial real estate. Highlight projects where you managed high volumes or tight deadlines.
• Resume Optimization: Tailor your resume to emphasize your proficiency with Adobe Creative Suite, Webflow, and Figma. Clearly state your years of experience and any experience within professional services or real estate. Quantify achievements where possible.
• Interview Preparation: Practice articulating your design process, your ability to work collaboratively, and how your skills align with the company's goals. Prepare to walk through your portfolio with confidence and clarity.
• Company Research: Familiarize yourself with Cushman & Wakefield's brand, services, and recent market activity. Understand the importance of marketing in the commercial real estate sector.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.