Senior Graphic Designer

📍 Job Overview

Job Title: Senior Graphic Designer Company: Cogeco Ontario Location: Natick, Massachusetts, United States Job Type: FULL_TIME Category: Marketing Operations / Creative Services Date Posted: September 15, 2025 Experience Level: 5-10 years

🚀 Role Summary

• Drive visually compelling content creation to support technical documentation, customer training, and sales enablement materials, aligning with Go-To-Market (GTM) strategies.
• Translate complex technical concepts, data, and workflows into clear, engaging visual assets that enhance understanding and retention for technical audiences.
• Collaborate closely with product management, sales enablement, and customer training teams to ensure design accuracy and strategic alignment with business objectives.
• Manage the end-to-end design process for multiple projects, ensuring timely delivery and adherence to brand guidelines and quality standards.
• Contribute to the evolution of brand identity through innovative design solutions across various digital and print platforms.

📝 Enhancement Note: While the core responsibilities lean towards graphic design, the emphasis on technical documentation, sales enablement, and customer training places this role firmly within the broader GTM and Marketing Operations ecosystem. The ability to translate complex technical information into visual assets is crucial for effective sales enablement and customer onboarding processes.

📈 Primary Responsibilities

• Design and produce visually engaging graphics, layouts, and illustrations for customer training presentations, e-learning modules, technical documents, and web content.
• Conceptualize and create infographics, diagrams, charts, and other data visualizations to effectively communicate technical information and product specifications.
• Collaborate with subject matter experts (SMEs) and cross-functional teams, including product marketing, technical writing, and sales enablement, to gather requirements and ensure design accuracy.
• Develop compelling PowerPoint presentations and e-learning modules that support customer training initiatives and sales enablement programs.
• Maintain and evolve brand guidelines, ensuring consistency in visual identity across all design outputs and platforms.
• Manage multiple design projects concurrently, prioritizing tasks, and meeting strict deadlines while upholding high-quality standards.
• Provide consultative input on creative design proposals, assessing scope, timeline, and resource allocation for optimal project outcomes.
• Stay abreast of industry design trends, emerging technologies, and best practices in visual communication and technical illustration.

📝 Enhancement Note: The responsibilities highlight a need for a designer who can not only execute creatively but also strategize and collaborate to support revenue-generating functions like sales enablement and customer training. This implies a strong understanding of how design impacts GTM effectiveness.

🎓 Skills & Qualifications

Education: Bachelor’s degree in Graphic Design, Visual Communication, Technical Communication, or a closely related field. Experience: Minimum of 5 years of professional graphic design experience, with a preference for experience within the technology or industrial sectors.

Required Skills:

• Proven proficiency in Adobe Creative Suite, including Illustrator, Photoshop, InDesign, and After Effects.
• Strong portfolio showcasing a breadth of creative and technical design work, including infographics, technical diagrams, and layout design for complex content.
• Demonstrated ability to translate complex technical concepts into clear, concise, and visually appealing graphics.
• Excellent creative problem-solving skills with a meticulous eye for detail and accuracy in visual execution.
• Strong communication and interpersonal skills for effective collaboration with cross-functional teams and subject matter experts.
• Proficient project management and time management skills, with the ability to handle multiple projects and meet deadlines.
• Adaptability and willingness to work on diverse technical and creative projects.

Preferred Skills:

• Familiarity with CAD drawings, 3D modeling, or technical illustration software.
• Basic knowledge of HTML/CSS and UI/UX best practices for web content integration.
• Experience with content management systems (CMS) or technical publishing platforms.
• Knowledge of machine vision or industrial automation concepts is considered a strong asset.

📝 Enhancement Note: The requirement for technical illustration and data visualization skills, alongside proficiency in Adobe Creative Suite, indicates a need for a designer capable of supporting complex B2B technical sales cycles. Experience with UI/UX and CMS suggests a role that may interface with digital marketing or product development operations.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio demonstrating a strong foundation in graphic design principles, visual hierarchy, and typography.
• Specific examples showcasing the ability to create compelling infographics, technical diagrams, and data visualizations from complex source material.
• Case studies or project examples that highlight the translation of technical concepts into understandable visual narratives for training or sales enablement.
• Demonstrations of proficiency in brand guideline adherence and the ability to innovate within established brand frameworks.
• Evidence of project management within the portfolio, illustrating the ability to deliver high-quality design assets on time and within scope.

Process Documentation:

• Showcase understanding of design workflow processes, from initial concept and brief interpretation to final asset delivery and revisions.
• Include examples of collaboration processes with subject matter experts and cross-functional teams to ensure accuracy and alignment.
• Demonstrate familiarity with version control and asset management practices for design files.

📝 Enhancement Note: For a role involving technical and sales enablement content, the portfolio should emphasize the impact of design on clarity and comprehension. Candidates should be prepared to discuss their design process, how they handle feedback, and how their work contributes to broader GTM objectives like lead generation or customer onboarding.

💵 Compensation & Benefits

Salary Range: Based on industry standards for a Senior Graphic Designer with 5+ years of experience in the technology sector in the Natick, MA area, the estimated salary range is $80,000 - $110,000 annually. This estimate accounts for the specialized skills in technical illustration and data visualization required for this role.

Benefits:

• Comprehensive health, dental, and vision insurance plans.
• 401(k) retirement savings plan with company match.
• Paid time off (PTO), including vacation, sick leave, and holidays.
• Opportunities for professional development and continuous learning in design technologies.
• Access to advanced design software and hardware.
• Potential for performance-based bonuses.

Working Hours: Approximately 40 hours per week, with potential for occasional overtime to meet project deadlines. Standard business hours are expected, with flexibility often available for personal appointments.

📝 Enhancement Note: The salary range is an estimate based on typical compensation for senior-level graphic designers in a high-cost-of-living tech hub like the greater Boston area. Specific benefits and exact salary will be confirmed during the interview process.

🎯 Team & Company Context

🏢 Company Culture

Industry: Industrial Machine Vision and Automation. Cognex is a leader in providing vision systems, software, and sensors that enable industrial automation and quality control. Company Size: Cognex is a large, established global company with a significant employee base (over 2,000 employees globally). This size suggests a structured environment with opportunities for career advancement and exposure to diverse projects. Founded: Cognex was founded over 40 years ago, indicating a stable and experienced organization with a proven track record in its industry.

Team Structure:

• The Senior Graphic Designer will likely be part of a larger Marketing or Creative Services team.
• This team probably collaborates closely with Product Marketing, Sales Enablement, Technical Documentation, and Engineering departments.
• Reporting lines would typically be to a Creative Director, Marketing Manager, or a specialized Design Lead.

Methodology:

• Data-driven decision-making is likely prevalent, extending to design choices that are informed by user feedback and performance metrics.
• Emphasis on efficiency and speed, aligning with the "Work Hard, Play Hard, Move Fast" culture.
• Collaborative workflows are essential for translating technical content and supporting cross-functional initiatives.

Company Website: https://www.cognex.com/

📝 Enhancement Note: Cognex's focus on industrial automation means the company culture likely values precision, innovation, and technical expertise. The "quirky environment" mentioned suggests a workplace that balances professionalism with a more relaxed and creative atmosphere.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a "Senior" Graphic Designer, indicating a mid-to-senior level position within the creative or marketing operations function. It implies a level of autonomy, project ownership, and the ability to mentor or guide more junior designers.

Reporting Structure: The Senior Graphic Designer will report to a manager or director within the marketing or creative department. They will likely work on projects assigned by various stakeholders across product, sales, and training departments, requiring strong stakeholder management skills.

Operations Impact: The designer's work directly supports Go-To-Market (GTM) initiatives by creating materials that enhance sales effectiveness, improve customer understanding of complex products, and facilitate efficient onboarding and training. High-quality visuals can significantly impact lead conversion rates, customer satisfaction, and overall brand perception in a technical industry.

Growth Opportunities:

• Potential to specialize in areas like UX/UI design for technical products, data visualization for complex industrial processes, or motion graphics for e-learning.
• Opportunity to lead design projects and potentially mentor junior designers.
• Advancement to roles such as Creative Lead, Design Manager, or even a specialized role within Product Marketing or Sales Enablement operations.
• Exposure to cutting-edge industrial technology can foster growth in understanding and visualizing complex technical concepts.

📝 Enhancement Note: The senior designation suggests that candidates with a proven track record of impactful design projects and the ability to operate with a degree of independence will be highly valued. Growth opportunities are tied to developing specialized skills relevant to the tech/industrial sector and demonstrating leadership potential within the operations and marketing functions.

🌐 Work Environment

Office Type: The role is based on-site in Natick, Massachusetts, indicating a traditional office environment. This allows for direct collaboration, spontaneous brainstorming, and better team cohesion.

Office Location(s): Natick, Massachusetts, which is part of the greater Boston tech corridor, offering access to a vibrant professional community and resources.

Workspace Context:

• The workspace will likely be equipped with industry-standard design hardware and software.
• Opportunities for collaboration with colleagues in person, facilitating quick feedback loops and team synergy.
• Access to cross-functional teams for project discussions and creative alignment.
• A dynamic environment that supports both focused individual work on detailed designs and collaborative sessions for ideation.

Work Schedule: Standard full-time business hours are expected. The nature of design projects may sometimes require flexibility to meet critical deadlines, but the overall culture emphasizes a work-life balance.

📝 Enhancement Note: As an on-site role, candidates should be prepared for a collaborative office setting. The focus on "Work Hard, Play Hard, Move Fast" suggests a dynamic and potentially fast-paced environment where efficiency and teamwork are highly valued.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: HR or a recruiter will review applications and portfolios for basic qualifications and experience.
• Hiring Manager Interview: A discussion with the hiring manager focusing on experience, technical skills, creative approach, and understanding of technical design challenges. Portfolio review will be a key component.
• Design Challenge/Test: Candidates may be asked to complete a design exercise or case study to assess their skills in translating technical information or adhering to brand guidelines.
• Cross-functional Interviews: Interviews with team members from product, sales enablement, or training departments to evaluate collaboration and communication skills.
• Final Interview: Potentially with a senior leader in Marketing or Creative, focusing on strategic thinking, cultural fit, and long-term career aspirations.

Portfolio Review Tips:

• Highlight Technical Design: Prioritize projects that showcase your ability to design for technical audiences, including data visualizations, complex diagrams, and instructional materials.
• Showcase Process: Be prepared to walk through your design process for key projects – from understanding the brief and audience to concept development, execution, and final delivery.
• Quantify Impact: If possible, include metrics or qualitative feedback that demonstrates how your designs improved clarity, engagement, or achieved specific business objectives.
• Brand Consistency: Include examples that demonstrate your ability to work within and extend brand guidelines effectively.
• Variety: Showcase a range of projects across different mediums (presentations, e-learning, technical docs, web) to demonstrate versatility.

Challenge Preparation:

• Familiarize yourself with Cognex's products and services to understand the technical context.
• Practice translating a piece of technical text or data into a visual concept.
• Be ready to articulate your design decisions and how they support the communication goals.
• Prepare to discuss your experience with collaborative tools and feedback processes.

📝 Enhancement Note: The emphasis on technical content means the portfolio review will scrutinize the candidate's ability to simplify complexity visually. Candidates should be ready to discuss their strategic thinking behind design choices, not just their aesthetic output.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential proficiency in Illustrator, Photoshop, InDesign, and After Effects for creating a wide range of visual assets.
• Presentation Software: Advanced skills in Microsoft PowerPoint, including template creation, advanced animation, and data visualization features.
• E-learning Authoring Tools: Familiarity with tools like Articulate Storyline, Adobe Captivate, or similar platforms for creating interactive training modules.
• Prototyping/UI Tools: Experience with Figma, Sketch, or Adobe XD is beneficial for UI/UX considerations and web content design.

Analytics & Reporting:

• While not a primary function, an understanding of how design impacts engagement metrics (e.g., on webpages, e-learning completion rates) is advantageous.

CRM & Automation:

• Basic understanding of how design assets are managed and deployed within CMS or marketing automation platforms may be helpful.

📝 Enhancement Note: The core requirement is a deep mastery of the Adobe Creative Suite. Familiarity with e-learning tools and UI/UX platforms is a strong plus, indicating a need for a designer who can contribute to modern digital learning and interface design.

👥 Team Culture & Values

Operations Values:

• Excellence & Precision: A commitment to high-quality work, especially when dealing with technical information where accuracy is paramount.
• Collaboration: Working effectively with diverse teams to achieve common goals, valuing input from subject matter experts.
• Innovation: Continuously seeking new and creative ways to solve design challenges and improve visual communication.
• Efficiency: Managing time and resources effectively to meet deadlines and deliver projects promptly, aligning with the "Move Fast" culture.
• Customer Focus: Designing materials that ultimately serve the needs of customers, whether for training, support, or sales engagement.

Collaboration Style:

• Open communication and active listening to effectively interpret technical requirements and feedback.
• Proactive engagement with stakeholders to ensure design alignment and address potential issues early.
• A team-oriented approach that values shared learning and collective problem-solving.
• Providing constructive feedback and receiving it gracefully to refine designs.

📝 Enhancement Note: The company values likely foster a results-oriented environment where creativity is applied to solve practical business problems. A candidate who can demonstrate adaptability and a proactive approach to collaboration will fit well.

⚡ Challenges & Growth Opportunities

Challenges:

• Translating Technical Complexity: The primary challenge will be consistently translating intricate technical concepts, product specifications, and data into easily digestible and visually appealing graphics.
• Balancing Brand and Technical Accuracy: Ensuring that creative design elements do not compromise the technical accuracy or clarity of the information presented is crucial.
• Managing Diverse Stakeholder Needs: Juggling design requests and feedback from various departments (Product, Sales, Training) requires strong communication and prioritization skills.
• Keeping Pace with Technology: Staying current with evolving design software, tools, and industry trends in both design and industrial automation.

Learning & Development Opportunities:

• Deepen expertise in data visualization techniques for complex industrial processes.
• Gain proficiency in motion graphics and animation for enhanced e-learning and marketing content.
• Develop skills in UI/UX design for technical interfaces or product documentation.
• Opportunities to attend industry conferences or workshops related to design, technical communication, or marketing.
• Potential to lead design initiatives and mentor junior team members.

📝 Enhancement Note: The challenges present opportunities for a designer to grow their technical understanding and hone their strategic design skills. The company's emphasis on innovation and continuous learning suggests a supportive environment for professional development.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to translate a highly technical concept into a visual. What was your process, and what was the outcome?" (Focus on process, problem-solving, and impact.)
• "How do you ensure brand consistency while also innovating on design elements for different platforms?" (Assess understanding of brand management and creative balance.)
• "Walk me through your process for managing multiple design projects with competing deadlines and stakeholder input." (Evaluate project management and prioritization skills.)
• "How do you approach receiving and incorporating feedback from subject matter experts who may not have a design background?" (Gauge collaboration and communication skills.)

Company & Culture Questions:

• "What interests you about Cognex and our role in industrial automation?" (Show research and genuine interest.)
• "How do you see your design skills contributing to our Go-To-Market strategy?" (Connect your role to business objectives.)
• "Describe your ideal work environment and how it aligns with our 'Work Hard, Play Hard, Move Fast' culture." (Assess cultural fit.)

Portfolio Presentation Strategy:

• Structure: Organize your portfolio by project type or by impact (e.g., sales enablement, training, technical documentation).
• Narrative: For each project, tell a story: the challenge, your approach, the tools used, the outcome, and any metrics or qualitative feedback.
• Focus on Technical: Emphasize projects demonstrating your ability to handle technical content and data visualization.
• Conciseness: Be prepared to present your key projects efficiently, highlighting the most relevant skills for this role.
• Engagement: Be ready to answer questions about your design decisions and processes interactively.

📝 Enhancement Note: Interviewers will be looking for a blend of creative talent, technical aptitude, and strong communication skills. Demonstrating an understanding of how design supports business objectives, particularly in a B2B technical context, will be key.

📌 Application Steps

To apply for this Senior Graphic Designer position:

• Submit your application through the provided link on the Cognex careers portal.
• Portfolio Customization: Ensure your submitted portfolio specifically highlights projects involving technical documentation, data visualization, presentations for technical audiences, and sales enablement materials. Tailor any accompanying case studies to emphasize your process for translating complex information.
• Resume Optimization: Update your resume to clearly articulate your 5+ years of experience, proficiency in Adobe Creative Suite, and any experience in the technology or industrial sectors. Quantify achievements where possible (e.g., "Designed training materials that improved comprehension scores by X%").
• Interview Preparation: Practice articulating your design process, approach to technical content, and collaboration style. Be ready to discuss specific projects from your portfolio in detail and prepare answers for common interview questions related to design challenges and stakeholder management.
• Company Research: Familiarize yourself with Cognex's products, services, and recent company news. Understand their market position and how your role contributes to their overall success in industrial automation.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.