Senior Graphic Designer

📍 Job Overview

Job Title: Senior Graphic Designer

Company: Bay FC

Location: San Francisco, CA

Job Type: Full-time, Salaried

Category: Creative & Media / Marketing / Sports & Recreation

Date Posted: February 23, 2026

Experience Level: 5-10 Years

Remote Status: On-site

🚀 Role Summary

• This role is pivotal in shaping the visual identity and brand narrative for Bay FC, a professional soccer team, by creating compelling graphics across a wide array of platforms.

• The Senior Graphic Designer will be responsible for the end-to-end design process, from conceptualization to final execution, ensuring brand consistency and quality across all brand touchpoints.

• This position requires a strategic thinker who can translate marketing and brand objectives into innovative and impactful visual solutions that resonate with a diverse fan base.

• The role involves significant collaboration with internal stakeholders, including marketing, content, and partnerships teams, to ensure cohesive campaign execution and brand alignment.

📝 Enhancement Note: While the original input is for a "Senior Graphic Designer," this enhancement assumes the role can be framed within a Revenue Operations or GTM context by focusing on the impact of design on marketing initiatives, fan engagement, and ultimately, revenue generation through enhanced brand perception and campaign effectiveness. The skills and responsibilities are adapted to highlight their contribution to Go-To-Market strategies.

📈 Primary Responsibilities

• Partner closely with the Art Director and the Creative Services team to conceptualize, design, and execute high-impact visuals for social media, marketing campaigns, email communications, ticketing promotions, in-game displays, broadcast graphics, merchandise, and print collateral.

• Lead design projects from initial concept development through final execution, managing project timelines, workflows, and stakeholder review/approval processes with minimal oversight to ensure timely delivery of creative assets.

• Act as a primary steward of the Bay FC brand, ensuring unwavering consistency, adherence to brand guidelines, and strategic evolution of visual identity across all internal and external touchpoints to reinforce brand equity.

• Generate bold, original, and strategic creative solutions that not only elevate the Bay FC brand but also push the boundaries of visual storytelling within the sports and entertainment industry.

• Design and oversee the development of logos, visual identities, and supporting graphics for key Bay FC campaigns, initiatives, and special events, ensuring they are impactful and aligned with overall brand strategy.

• Create custom graphics and illustrations optimized for various platforms, ensuring clear communication of key messages and effective resonance with target fan demographics and broader audiences.

• Collaborate effectively with cross-functional teams, including marketing, content creation, partnership management, and other internal stakeholders, to ensure integrated and cohesive campaign execution.

• Execute and oversee design production tasks, including refinement of existing assets, meticulous file organization, and adherence to best practices for asset handoff to production or digital deployment.

• Stay current on emerging design trends, relevant cultural moments, and industry best practices, proactively bringing fresh ideas, innovative perspectives, and advanced techniques to the creative team.

• Perform other duties as assigned to support the broader creative and marketing objectives of Bay FC, demonstrating flexibility and a commitment to team success.

📝 Enhancement Note: These responsibilities are framed to emphasize the strategic and business-impact aspects of graphic design, aligning them with GTM and revenue-generating activities. The focus is on how design supports marketing objectives, brand building, and fan engagement, which are critical for revenue growth.

🎓 Skills & Qualifications

Education:

Experience:

Required Skills:

• Expert proficiency in the Adobe Creative Suite, including Photoshop, Illustrator, and InDesign, with a demonstrable ability to produce high-quality assets.

• Deep understanding of fundamental design principles, including layout, typography, color theory, and composition, applied effectively in real-world projects.

• Strong conceptual thinking and problem-solving abilities, with a demonstrated capacity to translate strategic objectives into compelling visual narratives and solutions.

• Proven ability to independently lead design projects from inception to completion, managing multiple priorities effectively in a fast-paced, deadline-driven environment.

• Excellent communication, interpersonal, and presentation skills, with the ability to articulate design concepts and rationale clearly to diverse stakeholders.

• High level of attention to detail and a steadfast commitment to producing best-in-class creative work that meets and exceeds quality standards.

Preferred Skills:

• Experience with motion graphics and animation software (e.g., After Effects) for dynamic visual content.

• Proficiency in photography editing and manipulation techniques.

• Experience working within the sports industry, particularly with professional teams or leagues, understanding the unique visual demands and fan engagement strategies.

• Familiarity with project management tools and methodologies to streamline workflow and collaboration.

📝 Enhancement Note: The skills are categorized into required and preferred, with an emphasis on strategic application and business impact, fitting for a senior role contributing to GTM efforts. The portfolio requirement is implicitly tied to demonstrating these skills effectively.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a minimum of 5-7 diverse projects demonstrating end-to-end design process, from initial concept to final execution.

• Include examples of brand system development, logo design, and visual identity creation for campaigns or initiatives.

• Feature a range of digital assets (social media, web, email) and print collateral (marketing materials, merchandise).

• Highlight projects where design directly supported marketing objectives, fan engagement, or brand-building efforts.

Process Documentation:

• Demonstrate understanding of design workflow management, including project brief interpretation, concept development, iterative feedback rounds, and final asset delivery.

• Illustrate experience with production processes, including file preparation for print, digital deployment, and asset optimization.

• Showcase ability to maintain brand consistency and quality across multiple deliverables and platforms.

📝 Enhancement Note: This section translates the core responsibilities and skills into concrete deliverables expected in a portfolio, emphasizing the strategic and process-oriented aspects relevant to operations and GTM.

💵 Compensation & Benefits

Salary Range:

• The anticipated starting salary for this role is $85,000 per year.

Benefits:

• Comprehensive health, dental, and vision insurance plans.

• Paid time off (PTO) including vacation, sick leave, and holidays, designed to support work-life balance.

• Opportunities for professional development, including workshops, training, and conference attendance relevant to design and marketing.

• Access to employee discounts on Bay FC merchandise and tickets.

• Retirement savings plan options (e.g., 401k) with potential company match.

Working Hours:

• Standard full-time work week is approximately 40 hours.

• While the role is on-site, there may be occasional flexibility required for events, game days, or critical project deadlines, managed in coordination with the Art Director.

📝 Enhancement Note: Salary is based on the provided $85,000 figure. Benefits are inferred based on standard offerings for full-time employees in similar professional roles, with an emphasis on aspects that appeal to creative professionals and those focused on impact.

🎯 Team & Company Context

🏢 Company Culture

Industry: Professional Sports (Soccer) / Entertainment. Bay FC operates within the dynamic and fast-paced environment of professional sports, characterized by high-energy events, passionate fan bases, and a strong emphasis on brand storytelling and community engagement. This context requires creative professionals to be adaptable, responsive, and attuned to cultural moments.

Company Size: Bay FC is an emerging organization, likely operating with a lean but growing team structure. This suggests opportunities for significant individual impact, direct collaboration with leadership, and the chance to help shape processes and culture from the ground up.

Founded: Bay FC was founded recently (2023), meaning it's in a growth phase. This implies a culture that is likely entrepreneurial, innovative, and focused on building a strong brand identity and establishing its presence in the league and market.

Team Structure:

• The Creative Services team likely includes an Art Director, Senior Graphic Designer(s), and potentially other specialists (e.g., vide