Senior Experience Designer UX/UI

📍 Job Overview

Job Title: Senior Experience Designer UX/UI

Company: AIA

Location: Melbourne, Victoria, Australia

Job Type: Full-Time

Category: User Experience (UX) Design / User Interface (UI) Design

Date Posted: 2026-02-24

Experience Level: 5-10 Years

Remote Status: Hybrid

🚀 Role Summary

• This role focuses on crafting high-quality digital experiences for AIA's B2B tenders and Group Insurance offerings, specifically targeting super fund partners.

• The Senior Experience Designer will be instrumental in visualizing complex customer and stakeholder journeys, translating them into tangible design artifacts.

• A core aspect of this position involves the creation of interactive Figma prototypes and high-fidelity UI screens that effectively communicate intricate solutions.

• The role requires active participation in user testing, iteration cycles, and co-design workshops to ensure customer-centric outcomes that enhance tender success rates.

📝 Enhancement Note: While the title is "Senior Experience Designer UX/UI," the description leans heavily into a B2B and financial services context (tenders, group insurance, super funds). This suggests the role requires not just strong UX/UI skills but also the ability to translate complex financial product information into accessible and compelling digital experiences for business partners and customers. The "Senior" designation implies a need for independent work, strategic input, and potentially mentoring junior designers. The contract nature (6 months) also indicates a need for someone who can quickly integrate and deliver impactful results.

📈 Primary Responsibilities

• Design and prototype high-quality digital experiences, including UI screens, interactive Figma prototypes, user journeys, and visual concepts tailored for B2B tenders and Group Insurance product offerings.

• Translate complex digital and service-related information into clear, concise wireframes, mockups, and compelling visual artifacts that support strong tender storytelling and client communication.

• Actively engage stakeholders, including internal teams and super fund partners, through co-design, discovery, and alignment workshops to gather essential insights and requirements.

• Utilize user testing and feedback loops to iterate and refine prototypes, ensuring strong alignment with both customer needs and business objectives.

• Maintain design consistency and adherence to brand guidelines by working within established design systems and producing UX artifacts that facilitate both development handoff and successful tender submissions.

• Collaborate closely with product managers, business analysts, and development teams in an Agile environment to ensure seamless integration of UX/UI designs into the product lifecycle.

• Visualize and map complex customer and stakeholder journeys within the super fund ecosystem to identify pain points and opportunities for improvement.

• Support the enhancement of Group Insurance offerings through user-centered design principles and data-driven iterations.

📝 Enhancement Note: The responsibilities highlight a blend of strategic design thinking and tactical execution. The emphasis on "tender storytelling" and "visual artefacts that explain complex solutions" points to a need for strong communication and presentation skills, going beyond typical UI design. The integration into Agile techniques and collaboration with cross-functional teams are critical for successful delivery in a fast-paced environment.

🎓 Skills & Qualifications

Education:

• While no specific degree is mandated, a Bachelor's degree in Graphic Design, Interaction Design, Human-Computer Interaction (HCI), or a related field is highly preferred and often expected for senior-level roles.

Experience:

• 5-10 years of professional experience in UX/UI design, with a focus on digital product design across web, tablet, and mobile environments.

• Proven experience designing and prototyping for B2B platforms, complex financial services, or insurance products is a significant advantage.

• Demonstrable experience integrating user research findings into the design process to inform iterative improvements.

Required Skills:

• Expert proficiency in design and prototyping tools, with a strong emphasis on Figma.

• Advanced skills in creating high-fidelity UI screens, wireframes, and detailed mockups.

• Proven ability to design and articulate user journeys and customer experience flows.

• Strong understanding of user research methodologies and the ability to translate research insights into actionable design solutions.

• Excellent visual design skills with a keen eye for detail, typography, color theory, and layout.

• Experience with Design Systems, including building, maintaining, or contributing to them.

• Demonstrable journey mapping experience and the ability to visualize complex processes.

Preferred Skills:

• Familiarity with or experience in the life insurance industry or financial services sector.

• Experience with user testing, usability studies, and A/B testing for design validation.

• Knowledge of accessibility standards (e.g., WCAG) and inclusive design principles.

• Experience facilitating co-design and discovery workshops.

• Understanding of omni-channel user experience principles and their application.

📝 Enhancement Note: The "Senior" title and the specific requirements around translating complex concepts and tender storytelling suggest a need for strong analytical and communication skills beyond typical UX/UI execution. The preference for a graphic design background indicates a value placed on aesthetic quality and visual communication. The mention of "integrating user research" and "journey mapping" points to a user-centered design approach.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive digital portfolio showcasing a range of UX/UI design projects, with a strong emphasis on B2B applications, financial services, or complex product design.

• Detailed case studies demonstrating the end-to-end design process, from initial research and ideation through to final UI design and prototyping.

• Prototypes created in Figma that effectively illustrate user flows, interaction design, and high-fidelity UI elements.

• Examples of user journey maps, wireframes, and mockups that clearly articulate complex concepts and solutions.

• Evidence of how user research and stakeholder feedback were integrated into the design iteration process.

Process Documentation:

• The portfolio should clearly document the design process followed for each project, highlighting methodologies used (e.g., Agile, Lean UX).

• Include explanations of how user needs were identified and translated into design requirements.

• Demonstrate the iterative nature of the design process, showing how feedback was incorporated to refine designs.

• Showcase the creation and utilization of design assets for efficient development handoff and tender submissions.

📝 Enhancement Note: For a senior UX/UI role, especially one focused on B2B tenders, the portfolio needs to go beyond just showcasing polished screens. It must demonstrate a strategic approach to problem-solving, a deep understanding of the design process, and the ability to translate business requirements into user-centric solutions. The emphasis on Figma, user journeys, and visual artifacts for storytelling is crucial.

💵 Compensation & Benefits

Salary Range:

Benefits:

• Access to AIA's comprehensive training and development programs to enhance current skills and explore new areas.

• Opportunities for career development and internal mobility within AIA Australia.

• Additional paid leave days per year to support work-life balance and personal well-being.

• Participation in Health and Wellbeing initiatives designed to support employee welfare.

• Flexible working arrangements, including 3 days in the office and 2 days working from home, promoting a hybrid work model.

Working Hours:

• Standard full-time working hours are expected, typically around 40 hours per week. The hybrid arrangement offers flexibility in how and where these hours are fulfilled, with designated office days.

📝 Enhancement Note: Since salary was not provided, an estimated range has been provided based on location, experience level, and role seniority, aligning with Australian market standards for contract UX/UI positions. The benefits listed in the job description are directly translated and contextualized for a professional role.

🎯 Team & Company Context

🏢 Company Culture

Industry: Financial Services (Life Insurance, Group Insurance, Superannuation) and Health & Wellbeing. AIA is a major player in the pan-Asian life insurance sector.

Company Size: AIA Group is the largest independent publicly listed pan-Asian life insurance group. AIA Australia is a significant entity within this group, servicing millions of Australians. Specific team size for the UX/UI function is not detailed but is expected to be part of a larger digital or customer experience team.

Founded: AIA Group was founded in 1919. AIA Australia operates as a key subsidiary, with a long history of serving the Australian market and a commitment to innovation and customer-centricity.

Team Structure:

• The UX/UI Designer will likely be part of a broader Digital Experience, Customer Experience (CX), or Product Development team.

• They will collaborate closely with CX and Group Insurance teams, and potentially marketing, product, and IT departments.

• Reporting structure is likely to a UX Lead, Design Manager, or Head of Digital Experience, with direct interaction with product owners and business stakeholders for specific projects.

Methodology:

• AIA emphasizes a purpose-driven approach: "making a difference by helping people embrace Healthier, Longer, Better Lives."

• The company operates with a focus on continuous improvement and embracing change, as indicated by their pursuit of "better."

• The UX/UI role operates within an Agile framework, requiring iterative design, collaboration, and rapid response to feedback.

• Data-driven decision-making is implied, with user testing and feedback being critical inputs for design iterations.

Company Website: https://www.aia.com/ (Global) and https://www.aia.com.au/ (Australia)

📝 Enhancement Note: The company culture is built around a strong purpose statement and a drive for continuous improvement. The emphasis on "making a difference" and "better" suggests an environment that values impact and innovation. The company's scale and industry position imply a structured but dynamic work environment.

📈 Career & Growth Analysis

Operations Career Level: Senior Experience Designer UX/UI. This role is positioned as an experienced individual contributor, expected to lead design efforts on complex projects, mentor junior designers, and provide strategic input into the user experience roadmap.

Reporting Structure: The role reports into a Design or CX leadership function, with close collaboration across various business units, particularly Group Insurance and B2B tender teams. This provides exposure to strategic business objectives and client-facing initiatives.

Operations Impact: The designer's work directly impacts AIA's ability to win B2B tenders and enhance its Group Insurance offerings. By creating intuitive, effective, and compelling digital experiences, they contribute to client acquisition, customer satisfaction, and the overall success of AIA's product strategy in a competitive market. Their output influences how clients and partners perceive AIA's digital capabilities.

Growth Opportunities:

• Skill Specialization: Opportunity to deepen expertise in UX/UI for B2B financial services, complex tenders, and insurance products.

• Leadership Development: Potential to mentor junior designers, lead design sprints, and contribute to design strategy discussions.

• Cross-Functional Exposure: Gain broader understanding of product management, business development, and the intricacies of the superannuation and insurance industries.

• Contract to Permanent: Successful performance in this 6-month contract role may lead to opportunities for permanent positions within AIA Australia, depending on business needs and candidate performance.

📝 Enhancement Note: The "Senior" title and the contract nature suggest a role for an experienced professional looking for impactful project work with potential for future opportunities. The growth analysis focuses on skill enhancement within a specialized industry and potential leadership pathways.

🌐 Work Environment

Office Type: AIA Australia operates with a hybrid work model, requiring 3 days per week in the Melbourne office and allowing 2 days of remote work. This suggests a modern office environment designed for collaboration and focused work.

Office Location(s): The role is based in Melbourne at 509 St Kilda Rd. This is a well-known business district, likely offering good accessibility and a professional atmosphere.

Workspace Context:

• The office environment is expected to foster collaboration, with opportunities to interact with design colleagues, product managers, business stakeholders, and potentially development teams.

• Access to necessary design tools and technology, including Figma and potentially other collaboration software, will be provided.

• The hybrid model allows for focused individual work at home and collaborative design sessions, workshops, and team meetings in the office.

• The St Kilda Road location in Melbourne is a prime business hub, suggesting a professional and well-equipped workspace.

Work Schedule: The role is full-time, typically around 40 hours per week, with flexibility offered through the hybrid work arrangement. This allows for effective management of design processes, user research, and stakeholder engagement across different locations.

📝 Enhancement Note: The hybrid model is a key feature, indicating a balance between in-office collaboration and remote flexibility. The location in Melbourne's St Kilda Road business district suggests a professional and accessible work environment.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio by the recruitment team. Be sure your portfolio clearly highlights relevant UX/UI projects, especially those involving complex B2B solutions or financial services.

• Hiring Manager Interview: A discussion with the hiring manager to assess your experience, design philosophy, and fit for the role and team. Be prepared to walk through specific case studies from your portfolio.

• Design Challenge/Task: You may be given a design exercise or asked to present a case study in detail, focusing on your problem-solving approach, design decisions, and the impact of your work. This is where your portfolio's ability to tell a story will be critical.

• Stakeholder/Team Interviews: Meetings with key stakeholders, such as product owners or members of the Group Insurance team, to evaluate your collaboration skills and understanding of business needs.

• Final Interview: Potentially a final conversation with senior leadership to confirm fit and discuss contract terms.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest projects that best demonstrate your skills in UX/UI design for complex B2B applications, financial services, or tender-related work.

• Tell a Story: For each project, clearly articulate the problem, your role, the design process you followed, the solutions you developed, and the quantifiable outcomes or impact. Use the STAR method (Situation, Task, Action, Result).

• Highlight Figma & Prototyping: Showcase interactive Figma prototypes and high-fidelity UI screens. Explain your design decisions and how they address user needs and business goals.

• Demonstrate Journey Mapping & Visual Artifacts: Include examples of user journey maps and visual artifacts that effectively communicate complex information, especially for tender storytelling.

• Focus on Process & Iteration: Explain how you incorporated user research, stakeholder feedback, and iterative testing into your design process.

• Acknowledge Business Context: For this role, be prepared to discuss how your designs support B2B tender objectives and enhance Group Insurance offerings.

Challenge Preparation:

• Understand the Context: If given a challenge, focus on understanding the specific business problem related to insurance, superannuation, or B2B tenders.

• Prioritize and Scope: Demonstrate an ability to scope the problem and prioritize design solutions within potential time constraints.

• Communicate Assumptions: Clearly state any assumptions you make and how they influence your design approach.

• Showcase Process: Focus on articulating your thought process, not just the final design. Explain why you made certain decisions.

• Prepare for Presentation: Be ready to present your solution concisely and effectively, highlighting key design elements and their rationale.

📝 Enhancement Note: The application process will heavily scrutinize the portfolio for its ability to demonstrate not just design skills but also a strategic understanding of B2B financial services and the ability to communicate complex solutions effectively for tender purposes.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for creating interactive prototypes, high-fidelity UI designs, and collaborating on design systems. Expertise is explicitly required.

• Adobe Creative Suite: Proficiency in tools like Adobe XD (though Figma is primary), Photoshop, and Illustrator may be beneficial for asset creation and visual design refinements.

• Prototyping Tools: Beyond Figma, familiarity with other prototyping tools might be advantageous for understanding different approaches.

Analytics & Reporting:

• User Research Platforms: Tools for conducting user interviews, usability testing, and gathering feedback (e.g., UserTesting.com, Lookback).

• Analytics Platforms (Basic Understanding): While not a primary analytics role, understanding how to interpret data from platforms like Google Analytics or internal dashboards to inform design decisions is valuable.

CRM & Automation:

• CRM Systems (Conceptual Understanding): Awareness of how CRM systems (like Salesforce) store customer data and how UX design can integrate with or influence CRM processes.

• Project Management Tools: Familiarity with Agile project management tools such as Jira, Confluence, or Trello for tracking tasks and collaborating with development teams.

📝 Enhancement Note: Figma is explicitly called out as a primary tool. The mention of "design systems" implies familiarity with their structure and application. Understanding the broader technology ecosystem, including user research tools and Agile project management, is crucial for effective collaboration.

👥 Team Culture & Values

Operations Values:

• Making a Difference: A core value reflecting AIA's purpose to help people live healthier, longer, better lives. This translates to designing solutions that genuinely improve user outcomes.

• Embracing Better: A continuous improvement mindset, encouraging innovation, learning, and adapting to new challenges and technologies.

• Customer-Centricity: A strong focus on understanding and meeting the needs of customers and partners, evident in the emphasis on user research and co-design.

• Integrity and Trust: Crucial in the financial services sector, this implies a commitment to ethical design and data privacy.

• Collaboration: Working effectively across teams to achieve shared goals, as highlighted by the hybrid work model and cross-functional team interactions.

Collaboration Style:

• Cross-Functional Integration: The role requires close collaboration with Group Insurance teams, B2B tender specialists, product managers, and developers, fostering a highly integrated approach to project delivery.

• Co-Design Workshops: An active approach to engaging stakeholders and partners in the design process to foster shared understanding and buy-in.

• Feedback-Driven Iteration: A culture that values constructive feedback from users, stakeholders, and peers to refine designs and ensure optimal outcomes.

• Agile Teamwork: A dynamic and responsive collaboration style, aligned with Agile methodologies, emphasizing flexibility and iterative development.

📝 Enhancement Note: The company values are strongly tied to its purpose-driven mission and commitment to continuous improvement. The collaborative style is essential given the cross-functional nature of the role and the hybrid work environment.

⚡ Challenges & Growth Opportunities

Challenges:

• Translating Complex Financial Concepts: The primary challenge will be distilling intricate Group Insurance product details and B2B tender requirements into clear, user-friendly digital experiences.

• Balancing Stakeholder Needs: Effectively managing diverse requirements from internal teams, super fund partners, and end-users to create cohesive and effective designs.

• Agile Iteration under Pressure: Delivering high-quality designs within fast-paced Agile sprints and tight tender deadlines.

• Maintaining Design Consistency: Ensuring adherence to design systems and brand guidelines while innovating for specific tender requirements.

• Remote/Hybrid Collaboration: Effectively collaborating and maintaining strong communication within a hybrid work setup.

Learning & Development Opportunities:

• Industry Expertise: Deepen knowledge of the life insurance, group insurance, and superannuation sectors, enhancing the ability to design for specific industry needs.

• B2B Design Specialization: Enhance skills in designing for business-to-business clients and complex tender processes.

• Advanced Figma Techniques: Further hone expertise in Figma for complex prototyping, design system management, and collaborative workflows.

• Agile UX Practices: Gain hands-on experience in applying UX principles within a mature Agile environment.

• Mentorship: Opportunity to mentor junior designers and contribute to the growth of the design practice within AIA.

📝 Enhancement Note: The challenges are specific to the industry and the nature of B2B tender work. The growth opportunities focus on building specialized expertise and advancing within a collaborative, purpose-driven organization.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to translate a complex technical or financial product into a simple user experience. What was your process, and what was the outcome?" (Focus on your problem-solving approach, user research, and tangible results).

• "How do you approach stakeholder management and gathering requirements, especially when dealing with diverse groups like business partners and technical teams?" (Highlight your communication, facilitation, and negotiation skills, referencing co-design experience).

Company & Culture Questions:

• "What interests you about AIA's mission to help people live healthier, longer, better lives, and how do you see your UX/UI role contributing to that?" (Connect your passion for design with the company's purpose).

• "How do you adapt to working within an Agile framework, and what is your experience with cross-functional collaboration?" (Discuss your flexibility, communication style, and experience with Agile teams).

Portfolio Presentation Strategy:

• Structure Your Narrative: For each case study, clearly define the problem, your role, the research/discovery phase, design solutions (wireframes, prototypes, UI), user testing/feedback, iteration, and final impact/results.

• Highlight Figma Capabilities: Be ready to demonstrate interactive prototypes in Figma and discuss your design decisions within the tool.

• Showcase Visual Artifacts: Explain how your visual artifacts and journey maps supported tender storytelling or clarified complex information.

• Quantify Impact: Wherever possible, use metrics to demonstrate the success of your designs (e.g., improved conversion rates, reduced support tickets, positive user feedback, successful tender outcomes).

• Be Concise and Engaging: Present your work clearly and enthusiastically, focusing on the most relevant aspects for this specific role.

📝 Enhancement Note: Interview preparation should focus on demonstrating not only UX/UI craft but also strategic thinking, communication skills, and an understanding of the B2B financial services context. The portfolio is the primary tool for showcasing these capabilities.

📌 Application Steps

To apply for this operations position:

• Submit your application, including your resume and a link to your digital portfolio, through the provided application link.

• Portfolio Customization: Ensure your portfolio prominently features projects that demonstrate your experience in UX/UI design for complex B2B applications, financial services, or tender-related work. Highlight your Figma proficiency, user journey mapping, and ability to create compelling visual artifacts.

• Resume Optimization: Tailor your resume to highlight keywords relevant to UX/UI design, Figma, B2B tenders, financial services, Agile methodologies, and user research. Quantify achievements where possible.

• Interview Preparation: Practice walking through your portfolio case studies, focusing on explaining your process, design rationale, and the impact of your work. Prepare answers to strategic and behavioral questions related to the role and AIA's mission.

• Company Research: Gain a deeper understanding of AIA Australia's business, its Group Insurance offerings, and its commitment to customer well-being. Consider how your design skills can directly support their B2B tender success and customer engagement strategies.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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