Senior Creative Designer

📍 Job Overview

Job Title: Senior Creative Designer Company: InMobi Location: Bengaluru, Karnataka, India Job Type: Full-time Category: Marketing Design / Art & Design Date Posted: September 30, 2025 Experience Level: 2-5 Years Remote Status: On-site

🚀 Role Summary

• Drive innovative creative solutions by conceptualizing, designing, and animating marketing assets including motion graphics and videos.
• Leverage cutting-edge AI tools and workflows to ideate, prototype, and accelerate the production of impactful digital campaigns and creative assets.
• Lead the execution of dynamic visual storytelling for event collaterals, presentation storylines, and integrated multi-channel campaigns.
• Collaborate with marketing teams to deliver engaging, brand-consistent visuals that push creative boundaries and resonate with target audiences.
• Stay at the forefront of design trends, AI advancements, and motion graphics technologies relevant to the advertising and digital experiences landscape.

📝 Enhancement Note: This role is positioned as a Senior Creative Designer, implying a need for a blend of strong individual contribution and the ability to guide or influence creative direction within projects. The emphasis on AI tools suggests a forward-thinking approach to creative production and a requirement for adaptability.

📈 Primary Responsibilities

• Conceptualize, design, and animate a wide range of marketing assets, including dynamic motion graphics, engaging videos, compelling social content, and impactful campaign visuals.
• Proactively explore and integrate AI-powered design tools (e.g., Runway, Midjourney, Adobe Firefly) into the creative workflow for ideation, rapid prototyping, and enhanced production efficiency.
• Develop innovative creative concepts and designs for digital advertising, presentation narratives, and event branding, with a keen eye for dynamic visual storytelling and audience engagement.
• Take ownership of the end-to-end execution of event collaterals, from animated booth elements and interactive displays to final production-ready branding assets.
• Provide critical creative support to senior designers and art directors, contributing to the development of integrated campaigns that span digital, print, and experiential touchpoints.
• Actively participate in brainstorming sessions, bringing fresh, innovative ideas and translating creative briefs into compelling static, motion, and AI-assisted design solutions.
• Ensure unwavering consistency with InMobi’s established brand identity guidelines while actively experimenting with and proposing new creative approaches across various formats.
• Foster strong collaborative relationships with the broader marketing team to ensure the successful delivery of engaging, multi-channel campaigns that align with strategic objectives.
• Continuously research and stay ahead of emerging design, AI, and motion graphics trends, tools, and technologies, applying new knowledge to enhance creative output and strategic thinking.

📝 Enhancement Note: The responsibilities highlight a hands-on design role with significant creative input and a strong emphasis on motion graphics and AI integration. The "lead the execution" phrasing for event collaterals suggests a level of project management or ownership beyond a junior role.

🎓 Skills & Qualifications

Education: While not explicitly stated, a Bachelor's degree in Graphic Design, Fine Arts, Digital Media, or a related field is typically expected for a Senior Creative Designer role. Relevant certifications in design software or AI tools can also be advantageous.

Experience: 2–4 years of professional experience as a Graphic Designer, Creative Designer, or Junior Art Director within a marketing or advertising agency setting, or in an in-house marketing department.

Required Skills:

• Proven proficiency in the Adobe Creative Suite, specifically Photoshop, Illustrator, After Effects, Premiere Pro, and InDesign, for creating and manipulating visual assets and video content.
• Demonstrated experience with modern design and prototyping tools such as Adobe XD or Figma for UI/UX design and collaborative workflows.
• Familiarity and practical experience with AI-powered design and motion graphics tools (e.g., Runway, Midjourney, Adobe Firefly, or similar platforms) for ideation and production.
• A robust and compelling portfolio showcasing a range of motion design, visual design skills, and storytelling projects across digital, print, and potentially experiential mediums.
• Exceptional ability to manage multiple design projects simultaneously, prioritize tasks effectively, and consistently meet deadlines in a fast-paced, dynamic work environment.
• Strong attention to detail, a proactive and inquisitive creative curiosity, and a demonstrated growth mindset, eager to learn and adapt to new technologies and challenges.

Preferred Skills:

• Practical experience with UI/UX principles and design thinking methodologies.
• Proficiency in video editing techniques beyond basic Premiere Pro functions, including color grading and advanced compositing.
• Experience with 2D animation techniques and software, or foundational knowledge in 3D animation and modeling.
• Exposure to interactive design or experience with creating assets for interactive displays.

📝 Enhancement Note: The requirements emphasize a strong foundation in traditional design software alongside a crucial aptitude for emerging AI design tools. The portfolio is highlighted as a key differentiator, requiring evidence of both static and motion design capabilities.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a diverse range of projects demonstrating expertise in motion graphics, including animated logos, explainer videos, social media animations, and UI animations.
• Include case studies of digital campaigns where your design contributions significantly enhanced engagement or achieved specific marketing objectives.
• Present examples of static visual design, such as ad creatives, social media graphics, print materials, and branding elements, highlighting conceptual thinking and aesthetic execution.
• Provide evidence of leveraging AI tools in your creative process, detailing the tools used, the problem solved, and the impact on the final output.
• Demonstrate strong visual storytelling abilities through projects that effectively convey a narrative or complex information in an engaging manner.

Process Documentation:

• Clearly articulate your design process from brief interpretation and ideation through to final asset delivery, emphasizing iterative feedback loops.
• Detail your workflow for creating motion graphics, from storyboarding and asset preparation to animation, rendering, and final output optimization.
• Illustrate how you incorporate AI tools into your design and animation workflows, outlining specific steps and integration points for efficiency and creativity.
• Document how you ensure brand consistency and adherence to design guidelines across all project deliverables.

📝 Enhancement Note: The portfolio requirements are heavily geared towards demonstrating practical application of design skills, particularly in motion graphics and AI integration. Candidates should be prepared to articulate their process and the impact of their work.

💵 Compensation & Benefits

Salary Range: For a Senior Creative Designer with 2-4 years of experience in Bengaluru, India, the estimated annual salary range is ₹8,00,000 to ₹15,00,000. This range can vary based on the depth of experience with AI tools, the strength of the portfolio, and specific interview performance.

Benefits:

• Comprehensive health insurance coverage (medical, dental, vision).
• Paid time off, including vacation days, sick leave, and public holidays.
• Opportunities for professional development through InMobi's "Live Your Potential" program, including workshops, training, and access to learning resources.
• Contribution to retirement savings plans or provident fund as per Indian regulations.
• Potential for performance-based bonuses and stock options, reflecting company growth and individual contribution.
• Access to a dynamic and collaborative work environment with opportunities for cross-functional interaction.

Working Hours: The role is expected to involve approximately 40 hours per week, aligning with standard business operations in India. While a structured work week is in place, InMobi's culture may offer some flexibility to accommodate project deadlines and creative workflows.

📝 Enhancement Note: Salary is estimated based on industry benchmarks for similar roles in Bengaluru, India, considering the experience level and the specialized skills (AI tools, motion design) required. Benefits are standard for a reputable tech company in the region.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology (Advertising Technology, AI Commerce, Mobile Platforms). InMobi operates at the intersection of advertising technology, AI, and mobile user experience, with a significant focus on AI Commerce through its Glance AI platform. This industry context means a fast-paced, innovative environment driven by data and cutting-edge technology.

Company Size: InMobi is a large organization, with a global presence and offices across multiple continents. This scale implies established processes, diverse teams, and opportunities for broad impact, while also requiring adaptability within a structured environment.

Founded: InMobi was founded in 2007. This history suggests a company that has evolved significantly, navigating market shifts and technological advancements, and has built a solid foundation and reputation in the tech industry.

Team Structure:

• The Marketing Design team is likely a specialized unit within the broader marketing department, focusing on visual communication and creative asset production.
• This role reports into senior design leadership (e.g., Art Director, Head of Design), with close collaboration expected with marketing managers, campaign specialists, and potentially product marketing teams.
• Cross-functional collaboration is key, involving frequent interaction with marketing strategists, content creators, product teams, and potentially engineering for technical implementation of designs.

Methodology:

• Data-driven decision-making and analysis are central, especially in performance marketing and AI-driven personalization.
• Workflow planning and optimization focus on efficient creative production cycles, particularly with the integration of AI tools to accelerate ideation and execution.
• Automation and efficiency practices are likely embedded, with a continuous effort to streamline processes and maximize output from design and marketing teams.

Company Website: www.inmobi.com

📝 Enhancement Note: The company culture is described as driven by innovation, growth, and ownership, with a strong emphasis on employee development. The integration of AI is a significant cultural and operational theme.

📈 Career & Growth Analysis

Operations Career Level: This role is classified as "Senior Creative Designer," indicating a mid-to-senior level position. It requires a solid foundation of design principles and technical skills, coupled with the ability to work independently, contribute creatively to strategic initiatives, and potentially mentor junior team members. The focus on AI integration suggests a path towards specialization in emerging creative technologies.

Reporting Structure: The Senior Creative Designer typically reports to an Art Director, Design Lead, or Marketing Manager. They will work closely with other designers, copywriters, campaign managers, and product marketing specialists. This structure allows for creative guidance while fostering independent contribution.

Operations Impact: The creative output of this role directly impacts brand perception, campaign effectiveness, and user engagement. By crafting compelling visuals and motion graphics, the Senior Creative Designer contributes to driving brand awareness, lead generation, and ultimately, revenue through more effective marketing campaigns and AI-driven commerce experiences.

Growth Opportunities:

• Operations Skill Advancement: Deepen expertise in AI-powered design tools, motion graphics, advanced animation techniques, and UI/UX design principles. Potential to specialize in areas like interactive design or AI-driven content generation.
• Leadership Potential: Progress to an Art Director role, leading creative projects, managing junior designers, and contributing more significantly to creative strategy.
• Cross-Functional Mobility: Develop a strong understanding of marketing strategy and AI commerce, potentially transitioning into roles focused on creative strategy, campaign management, or product marketing within InMobi.

📝 Enhancement Note: The "Senior" title suggests a role with significant responsibility and potential for further career advancement within InMobi's creative or marketing functions.

🌐 Work Environment

Office Type: The role is on-site in Bengaluru, indicating a traditional office-based work environment. This setting is conducive to in-person collaboration, spontaneous brainstorming, and team synergy.

Office Location(s): Bengaluru, India. This location offers access to a vibrant tech ecosystem and a large talent pool.

Workspace Context:

• The workspace is expected to be collaborative, fostering interaction with marketing and design colleagues.
• Access to necessary design software, hardware, and potentially specialized AI tools will be provided.
• Opportunities for team meetings, project reviews, and informal knowledge sharing sessions are integral to the work environment.

Work Schedule: The typical work schedule will be on-site during standard business hours in India (Asia/Kolkata timezone). While structured, the creative nature of the role may require occasional flexibility to meet project deadlines and campaign launches.

📝 Enhancement Note: The on-site requirement suggests a company that values in-person collaboration and team dynamics for its creative functions.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A brief call with HR or a recruiter to assess basic qualifications, experience, and cultural fit.
• Portfolio Review & Technical Interview: A session with the hiring manager and/or senior designers to review your portfolio in detail. Be prepared to discuss your creative process, design choices, challenges faced, and how you leveraged tools (especially AI). This stage often includes a design exercise or a discussion around a hypothetical creative brief.
• Cross-functional/Team Interview: An interview with marketing team members or other stakeholders to assess collaboration skills, communication style, and ability to integrate creative work into broader marketing strategies.
• Final Interview: Potentially with a senior leader to discuss career aspirations, strategic thinking, and overall fit within InMobi's culture.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest, most relevant projects. Prioritize work that showcases motion graphics, AI tool usage, and successful digital campaign design.
• Tell a Story: For each project, clearly articulate the brief, your role, your creative process, the tools you used (highlighting AI), the challenges you overcame, and the measurable results or impact.
• Showcase AI Integration: If AI was used, explain how and why. Detail specific prompts, iterative processes, and how AI enhanced your creative output or efficiency.
• Demonstrate Versatility: Include a mix of static visuals, motion graphics, and any UI/UX or interactive work. Ensure brand consistency is evident where applicable.
• Highlight Impact: Quantify results whenever possible (e.g., increased engagement rates, click-through rates, successful campaign metrics).

Challenge Preparation:

• Design Exercise: Expect a task that might involve creating a concept for a social media ad, a short animated explainer, or a visual for an event. Focus on demonstrating your process, creativity, and ability to work within constraints.
• Problem-Solving Scenarios: Be ready to discuss how you would approach a specific creative challenge or how you would integrate AI into a particular design task.
• Brand Alignment: Practice articulating how your design approach aligns with InMobi's brand identity and its evolving focus on AI Commerce.

📝 Enhancement Note: The interview process emphasizes a strong portfolio demonstration, especially concerning motion design and AI tool proficiency, along with the ability to articulate process and impact.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Photoshop, Illustrator, After Effects, Premiere Pro, InDesign (essential for visual design, video editing, and motion graphics).
• Prototyping & Collaboration: Adobe XD, Figma (for UI/UX design, wireframing, and collaborative workflows).
• AI Design Tools: Runway, Midjourney, Adobe Firefly, or similar AI-powered platforms (critical for ideation, image generation, and potentially animation).

Analytics & Reporting:

• While not a primary focus for this role, familiarity with how design impacts campaign performance metrics (e.g., CTR, engagement rates) tracked via analytics platforms will be beneficial.

CRM & Automation:

• No direct CRM or automation tool expertise is typically required for this design role, but an understanding of how marketing campaigns are deployed through such systems is advantageous.

📝 Enhancement Note: The core technical requirements revolve around industry-standard creative software and a specific emphasis on familiarity with emerging AI design tools.

👥 Team Culture & Values

Operations Values:

• Thinking Big: Encouraging ambitious ideas and innovative approaches to creative problem-solving, especially with new technologies like AI.
• Passion: A genuine enthusiasm for design, storytelling, and creating impactful visual experiences.
• Accountability: Taking ownership of creative projects, delivering high-quality work on time, and being responsible for the impact of design decisions.
• Ownership with Freedom: Empowering designers to take initiative and explore creative avenues while maintaining alignment with brand and marketing objectives.

Collaboration Style:

• Cross-functional Integration: Working closely with marketing strategists, content creators, and campaign managers to ensure design efforts are aligned with overall business goals.
• Feedback Exchange: Openness to constructive criticism and a proactive approach to seeking and incorporating feedback from peers and stakeholders.
• Knowledge Sharing: A culture that encourages sharing insights on new design trends, AI tools, and creative techniques, fostering continuous learning within the team.

📝 Enhancement Note: InMobi's stated values are directly applicable to a creative role, emphasizing innovation, passion, and ownership, which are crucial for driving impactful design work.

⚡ Challenges & Growth Opportunities

Challenges:

• Rapidly Evolving AI Landscape: Staying current with the fast-paced advancements in AI design tools and effectively integrating them into existing workflows.
• Balancing Brand Consistency with Innovation: Maintaining InMobi’s brand identity while pushing creative boundaries and experimenting with new AI-driven aesthetics.
• Managing Diverse Project Demands: Juggling multiple projects with varying creative requirements, deadlines, and stakeholders in a high-growth environment.
• Translating Complex Concepts Visually: Developing clear and engaging visual narratives for InMobi's sophisticated advertising and AI commerce offerings.

Learning & Development Opportunities:

• AI Tool Specialization: Opportunities to become a subject matter expert in specific AI design and motion graphics tools, potentially leading internal training or best practice development.
• Industry Exposure: Access to industry conferences, webinars, and workshops focused on creative design, AI in marketing, and advertising technology trends.
• Mentorship and Leadership: Potential to receive mentorship from senior design leaders and develop leadership skills through project ownership and team contribution.

📝 Enhancement Note: The challenges are directly tied to the role's focus on innovation and the dynamic nature of the tech industry, particularly with AI. Growth opportunities are geared towards skill specialization and leadership development.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for creating a short animated explainer video from concept to final delivery. How would you incorporate AI tools into this process?" (Focus on workflow, AI integration, and storytelling).
• "Imagine you need to design a series of digital ads for a new AI-powered e-commerce feature. How would you ensure creative consistency while exploring innovative visual approaches?" (Focus on brand alignment, AI experimentation, and campaign strategy).
• "Walk us through a project where you faced a significant creative challenge or technical hurdle. How did you overcome it, and what did you learn?" (Focus on problem-solving, resilience, and learning from experience).

Company & Culture Questions:

• "What excites you about InMobi's focus on AI Commerce and the potential of AI in advertising?" (Demonstrate research and genuine interest in the company's mission).
• "How do you see your creative skills contributing to InMobi's culture of 'Thinking Big' and 'Ownership with Freedom'?" (Align your values and work style with company ethos).
• "How do you measure the success of your creative work, particularly in the context of marketing campaigns?" (Show an understanding of impact and results-driven design).

Portfolio Presentation Strategy:

• AI Integration Narrative: For each relevant project, clearly articulate the specific AI tools used, the prompts or parameters, the iterative process with AI, and the final outcome/benefit.
• Motion Graphics Emphasis: Dedicate specific time to showcase your strongest motion design pieces, explaining the animation principles, software used, and the intended emotional or informational impact.
• Interactive Q&A: Be prepared for detailed questions about your design decisions, technical execution, and how you would adapt your work for InMobi's specific platforms or campaigns.

📝 Enhancement Note: Interview preparation should strongly emphasize practical application of AI tools, motion design expertise, and the ability to connect creative work to business objectives and company values.

📌 Application Steps

To apply for this Senior Creative Designer position:

• Submit your application through the provided link on the InMobi careers portal.
• Portfolio Customization: Tailor your portfolio to highlight your strongest motion graphics, AI tool integration examples, and digital campaign designs. Quantify results where possible.
• Resume Optimization: Ensure your resume clearly states your years of experience, proficiency in Adobe Creative Suite and AI design tools, and any relevant project achievements. Use keywords identified in the job description.
• Interview Preparation: Practice articulating your creative process, especially how you leverage AI, and prepare specific examples of how your work has driven impact. Rehearse your portfolio walkthrough.
• Company Research: Familiarize yourself with InMobi's advertising platform, Glance AI, and their recent campaigns to understand their brand aesthetic and strategic direction.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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