Senior Brand Designer - UK

📍 Job Overview

Job Title: Senior Brand Designer - UK

Company: Bjak

Location: London, England, United Kingdom

Job Type: FULL_TIME

Category: Brand Design / Marketing Operations

Date Posted: March 01, 2026

Experience Level: 5-8 years

Remote Status: Remote OK (United Kingdom)

🚀 Role Summary

• Lead the strategic development and execution of UK-specific brand design initiatives, ensuring cohesive visual representation across all consumer touchpoints.

• Drive the evolution of BJAK's new UK brand identity, maintaining high standards of visual clarity, consistency, and premium quality in all design outputs.

• Foster a collaborative design environment by partnering closely with UK marketing, content, product, and performance teams to deliver impactful, on-brand creative solutions.

• Champion best practices in brand systems and quality control, refining guidelines, templates, and design systems to enhance efficiency and creative output.

📝 Enhancement Note: This role is positioned as a Senior Brand Designer with a strong emphasis on UK market adaptation and brand identity evolution, suggesting a need for strategic thinking beyond pure execution. The collaborative aspect points towards a need for strong communication and influencing skills within a cross-functional GTM (Go-To-Market) context.

📈 Primary Responsibilities

• Spearhead the design and execution of UK-focused visual assets for diverse campaigns, social media content, web presence, product visuals, and marketing collateral.

• Actively contribute to the refinement and implementation of BJAK's UK brand identity, ensuring all visual communications are consistent, compelling, and aligned with UK market nuances.

• Translate complex creative briefs into clear, engaging, and on-brand visual designs tailored for specific UK audience segments, including consumers, partners, and internal stakeholders.

• Collaborate closely with the Creative Manager to influence and shape the overall UK brand and design strategy, driving creative excellence and innovation.

• Provide mentorship and constructive feedback to junior designers, fostering their growth and elevating the overall quality and consistency of design work.

• Maintain and enhance UK brand guidelines, templates, and design systems to ensure scalability, efficiency, and adherence to brand standards across all projects.

• Proactively identify opportunities to optimize design workflows, tooling, and operational efficiency, leveraging emerging creative technologies and methodologies.

📝 Enhancement Note: The responsibilities highlight a blend of hands-on design execution and strategic brand stewardship, indicating that candidates will be expected to both create and guide. The emphasis on UK-specific adaptation and collaboration with marketing and product teams suggests a strong GTM operational component.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong foundation in graphic design, visual communication, or a related field is implied by the experience and portfolio requirements.

Experience: 5–8 years of progressive experience in brand design, graphic design, or visual design roles, with a demonstrable track record of successful brand storytelling and execution.

Required Skills:

• Proven expertise in brand design and visual execution, with a portfolio showcasing strong brand storytelling capabilities.

• Mastery of Adobe Creative Suite (Photoshop, Illustrator, InDesign) and Figma for design creation and collaboration.

• Solid command of fundamental design principles, including typography, layout, composition, color theory, and visual consistency.

• Ability to adapt visual language and design execution for different UK audiences and market segments.

• Experience in mentoring junior designers and providing constructive creative feedback.

• Strong collaboration and communication skills, with the ability to work effectively with cross-functional teams (marketing, content, product).

Preferred Skills:

• Experience in creating visuals for performance marketing campaigns or commercial initiatives.

• Proficiency with motion graphics tools such as Adobe After Effects, Premiere Pro, or similar.

• Familiarity with design systems, brand libraries, and the creation of scalable templates.

• Interest or experience in leveraging AI tools for design ideation, asset generation, or workflow enhancement.

• Basic skills in sound editing or visual effects (VFX).

📝 Enhancement Note: The required skills align with a senior-level designer expected to contribute strategically and mentor others. The preferred skills indicate a forward-thinking approach, embracing motion graphics and AI, which are increasingly relevant in modern GTM and digital operations.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated portfolio demonstrating a strong narrative of brand storytelling and visual execution excellence, specifically highlighting work relevant to the UK market.

• Case studies that illustrate the process of evolving or executing a brand identity, showcasing problem-solving, strategic thinking, and impactful visual outcomes.

• Examples of design adaptability across various channels (campaigns, social, web, product) and audience segments.

Process Documentation:

• Evidence of maintaining or refining brand guidelines, templates, and design systems to improve workflow efficiency and brand consistency.

• Examples of how design processes were optimized for faster turnaround or higher quality output, potentially through tooling or workflow improvements.

• Demonstrated ability to collaborate effectively within a cross-functional team, showing how design integrated with marketing, product, or content strategies.

📝 Enhancement Note: For a Senior Brand Designer, the portfolio is crucial. It should not only showcase aesthetic quality but also strategic thinking, process efficiency, and the ability to adapt brand messaging for specific markets, reflecting an understanding of GTM operations.

💵 Compensation & Benefits

Salary Range: £35,000 – £50,000 base salary per annum.

Benefits:

• Competitive compensation package with a flat team structure.

• Remote work flexibility across the UK.

• Opportunity to play a key role in shaping BJAK's new UK brand from its inception.

• High-ownership, execution-driven creative environment with close collaboration with leadership.

• Clear growth path within a fast-scaling UK business.

Working Hours: Standard full-time working hours, likely around 40 hours per week, with flexibility offered by the remote work arrangement.

📝 Enhancement Note: The salary range provided is for the UK market and is typical for a Senior Brand Designer with 5-8 years of experience. The benefits emphasize flexibility, growth, and impact, which are attractive to experienced professionals in design and operations roles.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology (Insurance Platform, AI-integrated applications). BJAK operates in the digital platform space, focusing on disrupting traditional industries like insurance through technology and AI. This context implies a fast-paced, innovation-driven environment.

Company Size: The description mentions a "flat organization" and "densely talented" team, suggesting a relatively lean but highly skilled workforce. While a specific number isn't provided, the focus on "engineering and product excellence" and "hands-on contribution" points towards a culture valuing direct impact and agility.

Founded: The founding date is not specified, but the company has a history of developing the "first and leading insurance platform in Southeast Asia" and is now expanding into new AI-integrated applications. This indicates a company with established success and a forward-looking growth strategy.

Team Structure:

• The design team appears to be part of a lean, high-output structure, likely reporting into a Creative Manager or Head of Design.

• Collaboration is emphasized across marketing, content, product, and performance teams, indicating a highly integrated GTM and product development process.

Methodology:

• Data-Driven Design: While not explicitly stated, the company's focus on technology, AI, and successful application platforms implies a data-informed approach to decision-making, including design.

• Execution & Iteration: The culture values "clarity, execution, and iteration," suggesting a rapid development cycle where designs are quickly implemented, tested, and refined based on feedback and performance data.

• Ownership & Impact: Team members are expected to "think like an owner" and contribute "meaningfully," highlighting a culture that rewards proactivity, accountability, and direct impact on business goals.

Company Website: https://bjak.my/en/about-us

📝 Enhancement Note: BJAK's culture is characterized by agility, high performance, and a flat hierarchy. For a Senior Brand Designer, this means an opportunity to have significant influence and direct impact, but also an expectation of proactive contribution and ownership within a fast-paced, results-oriented environment.

📈 Career & Growth Analysis

Operations Career Level: Senior Brand Designer. This level implies a significant degree of autonomy, strategic input, and the ability to mentor junior team members. The role is critical in defining and executing the brand's visual voice in a key market (UK).

Reporting Structure: The role reports to a Creative Manager and collaborates closely with other UK-specific teams (marketing, content, product, performance). This structure allows for both specialized creative guidance and broad cross-functional integration, typical in GTM operations.

Operations Impact: The Senior Brand Designer's work directly impacts brand perception, customer acquisition, and market penetration in the UK. Effective visual branding supports marketing campaigns, product adoption, and overall business growth, making it a pivotal role in the GTM strategy.

Growth Opportunities:

• Leadership & Mentorship: Opportunity to lead design initiatives for the UK market and mentor junior designers, developing leadership skills.

• Strategic Brand Development: Play a crucial role in shaping and evolving a new brand identity in a significant market, offering strategic brand management experience.

• Cross-Functional Expertise: Deepen understanding of GTM operations by working closely with marketing, product, and performance teams, gaining insights into integrated business strategies.

• Technology Integration: Potential to explore and integrate AI tools into design workflows, staying at the forefront of creative technology.

📝 Enhancement Note: The growth opportunities lie in expanding strategic influence, leadership, and technical proficiency within a dynamic, scaling business. This role offers a clear path for a designer to move towards more strategic brand management or creative leadership roles within the GTM function.

🌐 Work Environment

Office Type: Remote work flexibility across the UK is offered. This suggests a distributed team environment where collaboration is primarily digital.

Office Location(s): While the role is remote, the company has a presence and focus on the UK market, with the primary derived location being London.

Workspace Context:

• Digital Collaboration: Expect a highly collaborative digital environment, utilizing various communication and design tools (Slack, Figma, etc.) for seamless teamwork.

• Agile & Iterative: The work environment is described as "fast-paced, iterative," requiring adaptability and a proactive approach to design challenges.

• High Ownership: Team members are expected to be "hands-on" and "think like an owner," fostering an environment where initiative and accountability are highly valued.

Work Schedule: Standard full-time hours, with flexibility afforded by the remote arrangement, allowing for better work-life integration essential for sustained creative output and operational efficiency.

📝 Enhancement Note: The remote work setup necessitates strong self-discipline, excellent digital communication skills, and comfort with virtual collaboration tools. The "high ownership" culture means that while flexible, the work demands a high level of engagement and proactive problem-solving.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of CV and portfolio to assess experience, skills, and alignment with the brand's aesthetic and strategic needs.

• Portfolio Presentation & Discussion: A key stage will likely involve presenting a curated portfolio, discussing specific projects, design rationale, and how past work aligns with BJAK's UK market objectives. Expect questions about brand evolution, audience adaptation, and collaboration.

• Skills Assessment/Task: Potentially a design challenge or a practical exercise related to UK brand adaptation or campaign asset creation, assessing hands-on skills and problem-solving approach under timed conditions.

• Cross-Functional Interviews: Meetings with key stakeholders from marketing, product, or content teams to evaluate collaboration style, communication clarity, and understanding of broader GTM objectives.

• Final Interview: Discussion with Creative Manager or senior leadership to assess cultural fit, strategic thinking, and long-term potential.

Portfolio Review Tips:

• Curate for Impact: Select 3-5 of your strongest projects that best showcase brand storytelling, UK market relevance, and execution excellence. Prioritize quality over quantity.

• Tell a Story: For each project, clearly articulate the brief, your role, the problem you solved, your design process, the challenges faced, and the measurable impact or outcome. Use visual aids effectively.

• Highlight UK Focus: If possible, include projects that specifically demonstrate understanding of the UK market, its audiences, and cultural nuances.

• Showcase Brand Evolution: Demonstrate your ability to adapt or evolve a brand identity, showing how you maintain consistency while refreshing or extending its appeal.

• Detail Tool Proficiency: Be ready to discuss your proficiency with Adobe Creative Suite and Figma, and how you leverage them for efficiency and collaboration.

Challenge Preparation:

• Understand BJAK's Brand: Research BJAK's current brand (if any public presence exists) and understand their mission, target audience, and business goals in the UK.

• Anticipate UK-Specific Scenarios: Prepare for tasks that require adapting a brand for UK consumers, potentially considering local trends, competitor landscapes, and regulatory considerations.

• Focus on Process & Rationale: For any design task, emphasize your thought process, decision-making, and how your design choices support business objectives and brand strategy.

📝 Enhancement Note: The interview process heavily emphasizes portfolio review and practical application. Candidates should prepare to not only showcase their design skills but also their strategic thinking, understanding of brand operations, and ability to collaborate within a GTM framework.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential for core graphic design, illustration, and layout tasks (Photoshop, Illustrator, InDesign).

• Figma: Critical for collaborative design, prototyping, and potentially maintaining design systems.

• Motion Graphics Tools: Adobe After Effects, Premiere Pro (or similar) are preferred for creating dynamic visual content, which is increasingly important for digital marketing and social media.

Analytics & Reporting: While not directly a designer's tool, familiarity with how design impacts performance metrics (e.g., conversion rates on landing pages, engagement on social media) is beneficial. Understanding basic analytics dashboards might be helpful for context.

CRM & Automation: Not directly relevant to the design role, but an understanding of how marketing materials are deployed through CRM or marketing automation platforms could provide valuable context for design effectiveness.

📝 Enhancement Note: Proficiency with industry-standard design software is a given. The emphasis on motion graphics and AI tools suggests a need for designers who are adaptable and willing to explore new technologies to enhance creative output and operational efficiency.

👥 Team Culture & Values

Operations Values:

• Clarity, Execution, Iteration: These core values drive the company's operational approach, meaning designs should be clear, flawlessly executed, and open to rapid refinement based on feedback and performance.

• Ownership & Accountability: Team members are expected to take full responsibility for their work, proactively identify issues, and drive solutions, aligning with a strong operational mindset.

• High Output & Efficiency: The culture values a "lean, high-output team that moves fast," indicating a focus on productivity and efficient workflows, which designers must embrace.

• Excellence & Raising the Bar: A commitment to "engineering and product excellence" and "raising the bar" suggests a culture that values high quality and continuous improvement in all aspects of work, including design.

Collaboration Style:

• Cross-Functional Integration: Strong emphasis on working closely with marketing, content, and product teams, implying a collaborative style that bridges creative ideation with business objectives.

• Flat Hierarchy & Direct Contribution: Collaboration happens directly with peers and leadership, valuing open communication and direct input rather than rigid hierarchical structures.

• Shared Standards & Mentorship: A culture of sharing best practices and providing guidance to junior members fosters a collaborative learning environment, essential for maintaining consistent quality and driving team growth.

📝 Enhancement Note: The team culture is highly performance-oriented, demanding proactivity, collaboration, and a commitment to quality and efficiency. Designers will need to integrate seamlessly into a fast-paced, results-driven GTM operation.

⚡ Challenges & Growth Opportunities

Challenges:

• Brand Evolution in a New Market: Establishing and evolving a brand identity for the UK market from the ground up, ensuring it resonates with local audiences while remaining true to the core company mission.

• Balancing Speed and Quality: Working in a "fast-scaling" and "iterative" environment requires delivering high-quality design work rapidly, demanding efficient workflows and strong time management.

• Cross-Functional Alignment: Ensuring design vision is understood and supported across diverse teams (marketing, product, performance) with potentially different priorities.

• Leveraging New Technologies: Staying current with and effectively integrating emerging design tools and AI technologies into established workflows to maintain a competitive creative edge.

Learning & Development Opportunities:

• Strategic Brand Leadership: Opportunity to gain significant experience in strategic brand development and management within a key international market.

• Advanced Design Skills: Potential to deepen expertise in motion graphics, AI-driven design, and creating visuals for performance-driven marketing campaigns.

• Cross-Functional GTM Insights: Exposure to the operational aspects of marketing, product development, and performance analysis, broadening understanding of GTM strategy.

• Mentorship and Team Development: Experience in guiding and developing junior designers, building leadership and people management capabilities.

📝 Enhancement Note: The challenges are typical of a senior role in a scaling tech company, offering significant opportunities for professional growth in strategic branding, operational efficiency, and leadership within a GTM context.

💡 Interview Preparation

Strategy Questions:

• "How would you approach evolving an existing brand identity for a new, specific market like the UK, considering cultural nuances and existing brand equity?" (Focus on your strategic process, research methods, and adaptation techniques.)

• "Describe a time you had to balance delivering a design under tight deadlines with maintaining high-quality standards. What was your approach and the outcome?" (Highlight your project management, prioritization, and quality control strategies.)

Company & Culture Questions:

• "What excites you most about BJAK's mission and our expansion into the UK market?" (Showcase your research and genuine interest.)

• "Our culture values 'clarity, execution, and iteration.' How do these values translate into your design process and daily work?" (Connect your personal work style to the company's core principles.)

Portfolio Presentation Strategy:

• UK Market Focus: Select a project that best showcases your ability to design for or adapt to the UK market. If you don't have direct UK experience, explain how your transferable skills apply.

• Process Over Polish: While polish is important, clearly articulate your design thinking, problem-solving steps, and rationale behind key decisions. Show your iterative process.

• Quantify Impact: Wherever possible, highlight the results of your work using metrics (e.g., increased engagement, conversion rates, brand recall). If direct metrics aren't available, discuss anticipated impact based on design principles.

• Demonstrate Collaboration: Be ready to discuss how you collaborated with stakeholders, managed feedback, and incorporated input from marketing, product, or other teams.

📝 Enhancement Note: Interview preparation should focus on demonstrating strategic thinking, operational efficiency, and a deep understanding of how brand design contributes to business objectives in a GTM context, particularly for the UK market.

📌 Application Steps

To apply for this Senior Brand Designer position:

• Submit your application through the provided link on ashbyhq.com.

• Portfolio Customization: Ensure your portfolio prominently features your strongest brand design work, with a particular emphasis on projects demonstrating strategic thinking, execution excellence, and UK market relevance (or transferable skills).

• Resume Optimization: Tailor your CV to highlight your 5-8 years of experience, specific design tool proficiencies (Adobe Suite, Figma), experience with motion graphics, and any experience in mentoring or leading design efforts. Use keywords from the job description such as "Brand Design," "Visual Execution," "Brand Identity," and "UK market."

• Interview Preparation: Practice presenting your portfolio, focusing on the "story" behind each project, your design process, and how your work aligns with BJAK's values and UK market objectives. Be ready to discuss collaborative experiences and your approach to fast-paced, iterative environments.

• Company Research: Thoroughly research BJAK, its mission, its existing presence (if any) in Southeast Asia, and its strategic goals for the UK market. Understand their focus on AI and technology platforms to better articulate your fit and enthusiasm.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.