Senior Brand Designer - B2B (m/f/d)

📍 Job Overview

Job Title: Senior Brand Designer - B2B (m/f/d)

Company: voize

Location: Berlin, Germany

Job Type: FULL_TIME

Category: Marketing & Design Operations

Date Posted: March 3, 2026

Experience Level: 5-10 Years

Remote Status: Hybrid

🚀 Role Summary

• Drive the evolution of voize's visual brand identity across all B2B marketing and communication channels, directly impacting customer acquisition and engagement.

• Develop high-performance marketing assets for digital advertising platforms (Google, LinkedIn), owned media, and offline events, optimizing for conversion and brand resonance.

• Collaborate closely with the web team to design and implement compelling landing pages and website visuals, ensuring a cohesive and engaging user experience.

• Produce impactful visual content for social media, blog posts, and email campaigns, enhancing brand visibility and audience connection.

• Craft professional and persuasive sales collateral, investor decks, and one-pagers that effectively communicate voize's value proposition to key stakeholders.

📝 Enhancement Note: This role is framed as a "Senior Brand Designer" but the responsibilities heavily lean into performance marketing design and B2B GTM collateral creation. The output is geared towards enhancing the description for operations-minded candidates who value impact, efficiency, and data-driven design.

📈 Primary Responsibilities

• Own and refine voize’s visual identity across paid, organic, and owned channels, ensuring consistent brand messaging and aesthetic.

• Design and iterate on marketing assets for digital advertising platforms (Google, LinkedIn, retargeting), event booths, print handouts, and A/B tests to maximize campaign performance.

• Partner with the web team to create visually appealing and conversion-optimized landing pages and website visuals using Figma and Webflow.

• Produce engaging and shareable content visuals for social media, blog posts, and email newsletters to drive audience engagement and brand awareness.

• Craft standout sales decks, investor presentations, and one-pagers that clearly articulate voize's value proposition and support revenue generation efforts.

• Build and maintain comprehensive design templates and component libraries for the marketing team to ensure brand consistency and streamline asset creation.

📝 Enhancement Note: The primary responsibilities are expanded to highlight the direct link between design output and GTM objectives such as lead generation, conversion rates, and sales enablement, aligning with operations-focused career aspirations.

🎓 Skills & Qualifications

Education: While not explicitly stated, a Bachelor's degree in Graphic Design, Visual Communications, or a related field is typically expected for a Senior Brand Designer role. Equivalent practical experience will also be considered.

Experience: Several years of dedicated experience in marketing design, with a proven track record of creating impactful visuals for B2B environments. Experience in a fast-growing startup or tech company is highly advantageous.

Required Skills:

• Portfolio: A strong, diverse portfolio showcasing campaign-ready designs for ads (Google, LinkedIn), web visuals, social media content, and sales collateral.

• Design Software Proficiency: Excellent command of Figma and Adobe Creative Suite (Photoshop, Illustrator, InDesign).

• Webflow Experience: Bonus proficiency in Webflow for landing page and website design.

• Performance-Oriented Design: Proven ability to design for conversion, incorporating A/B testing principles and data-driven iteration.

• Visual Identity Development: Experience in owning, refining, and maintaining a cohesive brand visual identity across multiple touchpoints.

• Asset Creation: Skill in producing a wide range of marketing assets, from digital ads to print materials and presentations.

• English Fluency: Fluent C1+ English communication skills, both written and verbal.

Preferred Skills:

• German Language Skills: Bonus proficiency in German to facilitate communication with local partners and teams.

• Motion Graphics/Animation: Basic understanding or experience with motion graphics for enhanced digital content.

• UI/UX Sensibility: An understanding of user interface and user experience principles to inform web and landing page design.

• Startup Environment Acumen: Adaptability and a proactive approach suited to a fast-paced startup setting.

📝 Enhancement Note: The requirements are detailed to emphasize the 'performance' and 'conversion' aspects, which are critical for operations roles focused on ROI. The portfolio requirement is made more specific to guide candidates on what to highlight.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Marketing Campaign Examples: Showcase specific campaigns where your design directly contributed to measurable results like increased click-through rates (CTR), conversion rates, or lead generation. Quantify impact where possible.

• B2B Collateral Showcase: Include examples of sales decks, one-pagers, and investor materials that demonstrate clarity, impact, and persuasive design tailored to business audiences.

• Web Design & Landing Pages: Feature projects involving landing page design or website visuals, highlighting your process from concept to Figma/Webflow implementation.

• Brand System Consistency: Demonstrate your ability to maintain visual consistency across diverse assets, showing examples of templates, style guides, or component libraries you've developed.

• Iterative Design Process: Present case studies that illustrate your approach to rapid iteration, A/B testing, and incorporating feedback to optimize designs for performance.

Process Documentation:

• Asset Workflow Design: Ability to document and optimize the process for creating marketing assets, from brief to final delivery, ensuring efficiency and quality.

• Brand Guideline Implementation: Experience in creating and enforcing brand guidelines and design systems to ensure brand integrity across all outputs.

• Tool Integration & Template Management: Processes for managing design templates and components within tools like Figma to facilitate team-wide adoption and efficiency.

• Performance Feedback Loop: Establishing a process to receive and incorporate performance data and feedback from marketing and sales teams into future design iterations.

📝 Enhancement Note: This section is crucial for operations roles. It emphasizes the need to demonstrate not just design output, but the process behind it, including documentation, efficiency, and feedback loops, aligning with operations principles of standardization and continuous improvement.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for a Senior Brand Designer with 5-10 years of experience in Berlin, Germany, the estimated annual salary range is €60,000 - €85,000. This range accounts for the cost of living in Berlin, the startup environment, and the significant responsibilities outlined for this role.

Benefits:

• Stock Options: Opportunity to participate in the company's success and growth through equity.

• Generous Vacation: 30 vacation days per year, plus your birthday off for personal celebration.

• Transportation Support: Germany Transport Ticket (likely a Deutschlandticket or equivalent) to cover public transportation costs.

• Wellness Program: Access to Urban Sports Club for fitness and recreational activities.

• Team Engagement: Regular company off-sites and team events for collaboration and bonding.

• Professional Development: Access to learning platforms like Blinkist and Audible for continuous skill enhancement.

• Flexible Working: Flexible working hours to accommodate personal schedules and optimize productivity.

• Hybrid Work Model: A supportive hybrid setup allowing for both remote work and office collaboration.

Working Hours: 40 hours per week, with flexible working hours that allow employees to structure their workday around peak productivity times.

📝 Enhancement Note: A salary range is provided based on regional research for similar roles, with an explanation of influencing factors. The benefits are detailed to showcase the comprehensive package offered, highlighting aspects relevant to employee well-being and professional development.

🎯 Team & Company Context

🏢 Company Culture

Industry: Health Technology / AI Software (specifically for frontline healthcare workers). voize is positioned at the intersection of AI, healthcare, and productivity software, aiming to significantly reduce administrative burdens for nurses.

Company Size: Fast-growing startup, post-Series A funding. This implies a dynamic environment with evolving processes, a strong emphasis on scaling, and opportunities for significant individual impact. The company is likely between 50-200 employees based on typical Series A trajectories and the mention of 150,000+ users.

Founded: Founded with a mission to give frontline workers more time. The company's history is rooted in solving a critical pain point in healthcare administration.

Team Structure:

• The Senior Brand Designer will likely report into the Head of Marketing or a Marketing Director, working within a broader marketing team that includes performance marketers, content creators, and potentially other designers.

• Collaboration is expected with Product, Sales, and Engineering teams to ensure brand consistency and support GTM initiatives.

Methodology:

• Data-Driven Design: Emphasis on using performance data from campaigns and user feedback to inform and optimize design decisions.

• Agile Development & Marketing: Embracing iterative processes for design and marketing asset creation to respond quickly to market needs and A/B test results.

• User-Centric Approach: A strong focus on the frontline worker (nurse) as the primary user, ensuring designs resonate with their needs and enhance their experience with voize.

• Cross-Functional Collaboration: Fostering open communication and close partnerships between design, marketing, sales, and product teams.

Company Website: https://www.voize.de/

📝 Enhancement Note: Context is provided on the company's industry, size, and mission, explaining how these factors influence the work environment and the designer's role. The methodology section highlights operations-aligned practices like data-driven decision-making and agile processes.

📈 Career & Growth Analysis

Operations Career Level: This role represents a Senior individual contributor level within the Marketing and Design function. It signifies a move from executing tasks to owning significant areas of responsibility, including brand strategy execution and driving measurable outcomes through design.

Reporting Structure: The Senior Brand Designer will likely report to a Marketing Lead or Director. There might be opportunities to mentor junior designers or interns as the team grows, but the primary focus is on individual contribution and strategic design execution.

Operations Impact: The impact of this role is directly tied to the company's Go-To-Market (GTM) strategy. By creating compelling visuals and effective marketing collateral, the Senior Brand Designer directly influences:

• Customer Acquisition: Through high-performing ad creative and landing pages.

• Sales Enablement: By providing sales teams with persuasive materials to close deals.

• Brand Perception & Awareness: Shaping how the market and potential investors view voize.

• User Engagement: Through consistent and appealing content across all platforms.

Growth Opportunities:

• Leadership Potential: As the company scales, there may be opportunities to grow into a Design Lead or Art Director role, managing a team and setting broader design strategy.

• Skill Specialization: Deepen expertise in specific areas like performance marketing design, UI/UX for B2B SaaS, or brand system architecture.

• Cross-Functional Exposure: Gain deeper understanding of GTM operations, sales cycles, and product development through close collaboration.

• Impactful Project Ownership: Take ownership of major brand initiatives and campaigns, contributing significantly to the company's growth trajectory.

📝 Enhancement Note: This section details the career trajectory and impact, framing the role within a broader GTM and operations context. It highlights how design work contributes to key business objectives and outlines potential future growth paths, appealing to ambitious operations-minded professionals.

🌐 Work Environment

Office Type: voize offers a hybrid work model, allowing for flexibility between remote work and in-office collaboration. The Berlin office serves as a hub for team meetings, brainstorming sessions, and fostering company culture.

Office Location(s): Berlin, Germany. Specific office details would be provided upon inquiry or during the interview process, but its presence in Berlin suggests a vibrant tech ecosystem.

Workspace Context:

• Collaborative Environment: The hybrid model encourages in-office days for focused collaboration, team events, and cross-functional alignment, particularly beneficial for design projects that require dynamic input.

• Technology & Tools: Access to industry-standard design software (Figma, Adobe CC) and web development platforms (Webflow) is provided. The company likely supports remote work with necessary IT infrastructure.

• Team Interaction: Opportunities for direct interaction with marketing, sales, and product teams, fostering a holistic understanding of the business and enabling effective design solutions.

Work Schedule: Flexible working hours are a key perk, allowing designers to manage their time effectively. This flexibility is crucial for creative roles, enabling individuals to work during their most productive periods while ensuring alignment for collaborative tasks and meetings.

📝 Enhancement Note: The work environment is described with a focus on how it supports creative and collaborative operations, emphasizing flexibility, technology access, and cross-functional interaction, which are valued in modern operational roles.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A brief call with HR or a recruiter to assess basic qualifications, cultural fit, and interest in the role and company mission.

• Portfolio Review & Technical Interview: A deeper dive into your portfolio with the hiring manager and potentially a senior member of the marketing or design team. This stage will focus on your design process, problem-solving skills, and how your work aligns with B2B performance marketing objectives. Be prepared to discuss specific projects, your role, challenges, and outcomes.

• Skills Assessment/Design Challenge: You may be asked to complete a small design task or case study, potentially simulating a real-world scenario to assess your approach to a specific design problem relevant to voize's needs.

• Team/Cultural Fit Interview: A conversation with potential team members or cross-functional collaborators to evaluate communication style, teamwork, and alignment with voize's values.

• Final Interview: Potentially with a founder or senior leadership to discuss strategic vision and confirm mutual fit.

Portfolio Review Tips:

• Curate for Impact: Select projects that directly demonstrate your ability to design for performance, conversion, and B2B sales enablement. Prioritize quality over quantity.

• Quantify Results: Whenever possible, include metrics (e.g., increased CTR, conversion rates, lead generation numbers) to showcase the tangible impact of your design work.

• Detail Your Process: For each selected project, clearly articulate the problem, your approach, the tools used, your specific contributions, challenges faced, and the final outcome.

• Tailor to voize: Highlight projects that are most relevant to B2B SaaS, AI, or the healthcare tech industry. Show an understanding of voize's existing brand and how you would evolve it.

• Showcase Versatility: Include a range of assets (ads, web, social, sales decks) to demonstrate your breadth of skills.

Challenge Preparation:

• Understand the Business: Research voize's mission, target audience (frontline healthcare workers, care facilities), product, and current marketing efforts.

• Analyze Competitors: Familiarize yourself with the visual branding and marketing approaches of competitors in the health tech and AI space.

• Focus on Problem-Solving: If given a challenge, focus on understanding the core problem and proposing a well-reasoned, visually effective solution, rather than just creating a beautiful graphic.

• Communicate Your Rationale: Be prepared to clearly explain the strategic thinking behind your design choices during any presentation or discussion.

📝 Enhancement Note: This section provides actionable advice for candidates, focusing on how to present their work in a way that appeals to operations-minded hiring managers who prioritize results, process, and strategic thinking.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for collaborative interface design, prototyping, and creating design systems. Expect to use Figma extensively for web visuals, landing pages, and marketing asset templates.

• Adobe Creative Suite: Includes Photoshop (image editing, ad creative), Illustrator (vector graphics, logos, icons), and InDesign (print materials, sales decks).

• Webflow (Bonus): Useful for designing and building responsive websites and landing pages directly, often integrated with Figma workflows.

Analytics & Reporting:

• While not a direct user, the Senior Brand Designer will likely interact with data from:
  • Google Analytics: To understand website traffic and user behavior on landing pages.
  • Advertising Platform Analytics: (e.g., Google Ads, LinkedIn Ads) to track campaign performance metrics like CTR, conversion rates, and CPA.
  • CRM/Marketing Automation Tools: Data from systems like HubSpot or Salesforce might inform campaign briefs and performance reviews.

CRM & Automation:

• CRM (e.g., Salesforce, HubSpot): Understanding how marketing assets feed into the sales funnel and contribute to lead generation and nurturing.

• Marketing Automation Platforms (e.g., HubSpot, Marketo): Familiarity with how email templates and campaign visuals are implemented.

📝 Enhancement Note: This section emphasizes the tools, highlighting not just what they are, but how they are used within a B2B GTM operations context, linking design tools to performance metrics and sales enablement.

👥 Team Culture & Values

Operations Values:

• Impact-Driven: A strong focus on creating designs that have a measurable positive impact on business objectives, such as lead generation, conversion rates, and brand awareness.

• User-First Perspective: Prioritizing the needs and experiences of the end-user (nurses and care facilities) in all design decisions, ensuring that visuals are not only aesthetically pleasing but also functional and resonant.

• Problem-Solving & Innovation: Encouraging a proactive approach to identifying design challenges and developing creative, effective solutions that push the brand forward.

• Pragmatism & Efficiency: Balancing high-quality design with the need for speed and iteration, making pragmatic trade-offs when necessary to meet deadlines and business goals.

• Open Communication & Feedback: Fostering a culture where constructive feedback is welcomed and shared openly, contributing to continuous improvement and a positive team dynamic.

Collaboration Style:

• Cross-Functional Integration: Actively collaborating with marketing, sales, and product teams to ensure design efforts are aligned with broader company strategies and GTM initiatives.

• Iterative Design Process: Embracing feedback loops and a willingness to iterate on designs based on performance data and stakeholder input.

• Knowledge Sharing: Contributing to a culture of learning by sharing design best practices, insights, and supporting the development of design templates and libraries for broader team use.

📝 Enhancement Note: The values are translated into an operations context, focusing on metrics, efficiency, and cross-functional collaboration, making them relevant to candidates seeking structured and impactful roles.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Brand Aesthetics with Performance Metrics: The primary challenge will be to create visually compelling designs that also adhere to strict performance targets and conversion goals, often requiring rapid iteration.

• Rapid Startup Growth: Navigating a fast-paced startup environment where priorities can shift quickly, requiring adaptability and the ability to manage multiple projects simultaneously.

• Evolving Brand Identity: Continuously refining and evolving the brand's visual identity as the company grows and its product offerings expand, while maintaining consistency.

• Remote/Hybrid Collaboration: Effectively collaborating and maintaining creative synergy within a hybrid work environment, ensuring clear communication and alignment across distributed teams.

Learning & Development Opportunities:

• Deepen Performance Marketing Design Expertise: Gain hands-on experience optimizing designs for various digital advertising platforms and conversion goals.

• Master B2B SaaS Branding: Develop a nuanced understanding of branding for B2B software companies, including investor relations and sales enablement.

• Expand Tool Proficiency: Become an expert in Figma and potentially Webflow, leveraging their advanced features for efficiency and collaboration.

• Contribute to Design System Growth: Play a key role in building out and maintaining voize's design system, a valuable skill for any senior designer.

📝 Enhancement Note: Challenges are framed in a way that highlights opportunities for skill development and learning, appealing to candidates who are motivated by problem-solving and professional growth within an operations-focused framework.

💡 Interview Preparation

Strategy Questions:

• Brand Evolution & Impact: "How would you approach evolving voize's visual identity to further enhance its B2B market position and appeal to healthcare administrators? What key metrics would you track to measure the success of your design efforts?" (Prepare to discuss brand strategy, target audience analysis, and performance metrics like CPA, conversion rates, and brand recall.)

• Performance-Driven Design Process: "Describe a time you designed marketing assets that were specifically optimized for conversion. What was your process, what tools did you use, and what were the results?" (Focus on A/B testing, iteration, data analysis, and quantifiable outcomes.)

• Collaborative Problem-Solving: "Imagine we need to create a new sales deck and a series of LinkedIn ads for an upcoming product launch with a tight deadline. How would you approach this project, considering collaboration with marketing and sales teams?" (Highlight your process, communication strategy, and ability to manage multiple deliverables efficiently.)

Company & Culture Questions:

• Mission Alignment: "What resonates with you about voize's mission to give frontline workers more time? How do you see your design skills contributing to this mission?" (Show genuine interest and connect your work to the company's purpose.)

• Startup Culture: "How do you adapt to a fast-paced startup environment with evolving priorities? How do you handle constructive feedback on your designs?" (Emphasize your flexibility, proactivity, and openness to feedback.)

• User-Centricity: "How do you ensure your designs effectively communicate value to a specific target audience, such as healthcare facility managers?" (Discuss your approach to user research, persona development, and tailoring visuals.)

Portfolio Presentation Strategy:

• Narrative Arc: Structure your portfolio presentation around compelling stories. For each project, clearly define the problem, your solution, your process, and the measurable results.

• Focus on ROI: Emphasize how your design work directly contributed to business objectives (e.g., increased leads, higher conversion rates, improved sales conversations, enhanced brand perception). Use numbers and data wherever possible.

• Showcase B2B Relevance: Highlight projects that demonstrate your understanding of B2B marketing, sales enablement, and investor communications.

• Demonstrate Process & Tool Proficiency: Explain your design process, showing how you use tools like Figma and Adobe CC to achieve your goals, and how you iterate based on feedback and data.

• Engage and Interact: Treat the portfolio review as a conversation. Be prepared to answer questions about your decisions and thought process in real-time.

📝 Enhancement Note: Interview preparation advice is tailored to connect design skills with operational outcomes, emphasizing data, process, and strategic thinking, which are key for roles in revenue and GTM operations.

📌 Application Steps

To apply for this Senior Brand Designer position:

• Submit your application through the provided link on Ashby.

• Curate Your Portfolio for Impact: Select 3-5 of your strongest B2B marketing design projects that highlight performance, conversion, and sales enablement. Quantify results using metrics like CTR, conversion rate, or lead generation where possible.

• Tailor Your Resume: Ensure your resume clearly outlines your experience in marketing design, specifically mentioning B2B contexts, performance-driven design, and proficiency in Figma and Adobe CC. Use keywords from the job description.

• Prepare Your Narrative: Practice presenting your portfolio projects, focusing on the problem, your process, your specific contributions, and the measurable business impact. Be ready to articulate your strategic thinking behind your design choices.

• Research voize: Understand voize's mission, product, target audience, and current brand presence. Prepare thoughtful questions about their GTM strategy and how design contributes to it.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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