Senior Brand Designer

📍 Job Overview

Job Title: Senior Brand Designer

Company: Venn

Location: Toronto, Ontario, Canada

Job Type: Full-Time

Category: Marketing & Design Operations

Date Posted: December 30, 2025

Experience Level: 4+ Years Professional Design Experience

🚀 Role Summary

• Drive visual identity and brand consistency across product and marketing touchpoints for a leading B2B fintech company.

• Collaborate cross-functionally with Product, Growth, Marketing, and Sales teams to execute design strategies for new product launches and ongoing initiatives.

• Develop compelling creative assets for digital campaigns, web pages, collateral, and paid advertising to achieve measurable performance results.

• Contribute to the user interface (UI) and user experience (UX) of the Venn platform, ensuring intuitive and visually appealing designs for web and mobile.

• Maintain and evolve a comprehensive design system, ensuring scalability and visual coherence across all brand expressions.

📝 Enhancement Note: This role is positioned as a hybrid Product and Marketing Designer, requiring a candidate comfortable switching between disciplines and contributing to both the user-facing product experience and external-facing marketing materials. The emphasis on "driving results" and "measurable performance" indicates a strong focus on design's impact on business objectives, aligning with GTM operations.

📈 Primary Responsibilities

• Partner with Product, Growth, Marketing, and Sales teams to conceptualize and execute design solutions for new product launches, feature rollouts, and recurring marketing campaigns.

• Design and develop high-impact visual assets for marketing campaigns, including compelling web pages, engaging collateral, eye-catching paid advertisements, and persuasive launch decks.

• Contribute to the ongoing enhancement of the Venn product experience by collaborating with Product and Engineering on UI/UX design, user flows, and interaction patterns for both web and mobile platforms.

• Maintain and expand the company's design system, ensuring its application across product and marketing surfaces to uphold brand integrity, visual consistency, and design scalability.

• Collaborate with Growth and Marketing teams to design and optimize landing pages and campaign creative, with a focus on driving measurable performance improvements and conversion rates.

• Create essential visuals and assets for events, social media channels, and content distribution efforts as required.

• Fluidly manage design responsibilities across both product and marketing disciplines, adapting to evolving priorities and project timelines.

📝 Enhancement Note: The responsibilities highlight a dynamic role requiring versatility. The emphasis on "measurable performance results" and "optimizing landing pages and campaign creative" suggests that this role is deeply integrated with Go-To-Market (GTM) strategies and requires an understanding of how design directly impacts business outcomes like lead generation and customer acquisition.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong educational foundation in Graphic Design, Visual Communications, or a related field is typically expected, supplemented by a robust portfolio.

Experience: 4+ years of professional design experience, with a proven track record demonstrating expertise in both product design and marketing design.

Required Skills:

• Demonstrated ability to design high-performing landing pages, impactful campaigns, and effective marketing assets that drive measurable business results.

• Strong proficiency in product design principles, including UI, UX, and interaction design for web and mobile applications.

• Proven experience in hybrid design roles, seamlessly transitioning between product and marketing design tasks.

• Expertise with contemporary design tools such as Figma, Webflow, and the Adobe Creative Suite (Photoshop, Illustrator, InDesign).

• Experience in the development, maintenance, and expansion of design systems across diverse platforms and applications.

• Comfortable and effective working collaboratively with cross-functional teams including Product, Growth, Marketing, and Sales.

Preferred Skills:

• Prior experience working within an early-stage or fast-growing startup environment.

• Previous design experience within the fintech industry.

📝 Enhancement Note: The requirement for 4+ years of experience and a portfolio showcasing both product and marketing design specifically points towards a need for a versatile designer who can contribute to the full spectrum of Venn's visual output. The inclusion of specific tools like Figma and Webflow, alongside the Adobe Creative Suite, indicates a modern tech stack and a need for practical, hands-on skills.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio demonstrating a minimum of 4 years of professional design work, with a clear emphasis on projects that showcase both product design (UI/UX, interaction design) and marketing design (campaigns, landing pages, collateral).

• Specific examples of how your design work directly contributed to measurable business outcomes, such as increased conversion rates, lead generation, or user engagement.

• Case studies detailing your process for developing and maintaining design systems, highlighting how you ensured consistency and scalability.

Process Documentation:

• Provide evidence of your design process for campaign development and optimization, including how you approached A/B testing and iterated based on performance data.

• Showcase your workflow for collaborating with cross-functional teams (Product, Marketing, Sales) on design projects, illustrating how you incorporated feedback and managed stakeholder expectations.

• Demonstrate your approach to maintaining and evolving a design system, including documentation standards and collaboration methods.

📝 Enhancement Note: For a hybrid role like this, the portfolio is critical. It needs to prove capability in two distinct but related areas: product design and marketing design. Candidates should be prepared to articulate their design process, particularly how it leads to measurable results for both product engagement and marketing campaign performance. Demonstrating experience with design systems and cross-functional collaboration will be key.

💵 Compensation & Benefits

Salary Range:

Based on industry benchmarks for Senior Brand Designers in Toronto with 4+ years of experience, particularly within the fintech sector, the estimated salary range is CAD $80,000 - $110,000 annually. This range accounts for the hybrid nature of the role, combining product and marketing design responsibilities, and the company's growth stage.

Benefits:

• Healthy Equity Ownership: Among the most generous in the market, directly aligning employee success with the company's rapid growth and market disruption.

• Comprehensive Health Coverage: Full medical, dental, and vision insurance plans to support employee well-being.

• Impactful Work: The opportunity to play a pivotal role in shaping the future of business banking in Canada and beyond, contributing to a significant industry transformation.

Working Hours: The role is full-time, typically requiring approximately 40 hours per week. While standard business hours are expected, flexibility may be available depending on project needs and team collaboration schedules.

📝 Enhancement Note: The provided benefits emphasize equity, which is a strong indicator of a startup environment where employees are incentivized for long-term company success. The salary estimate is based on current market data for similar roles in Toronto, considering the specialized skills required for a hybrid product-marketing designer, especially within the competitive fintech industry.

🎯 Team & Company Context

🏢 Company Culture

Industry: B2B Fintech (Financial Technology)

Company Size: Venn is described as the "fastest-growing B2B fintech in Canada," having scaled to support over 5,000 businesses in under two years. This suggests a dynamic, rapidly expanding organization, likely with a headcount in the range of 50-200 employees, typical for a company at this growth stage.

Founded: Venn was founded less than two years prior to the job posting date (implied by "under two years"), indicating a relatively young but highly successful company.

Team Structure:

• The design function appears to be integrated within a broader GTM and Product development framework. The Senior Brand Designer will collaborate closely with Product, Growth, Marketing, and Sales teams, suggesting a matrixed or highly collaborative structure rather than a siloed design department.

Methodology:

• Data-Driven Design: The emphasis on "measurable performance results" and "optimizing landing pages" points to a data-driven approach where design decisions are informed by analytics and performance metrics.

• Agile Collaboration: The need to "balance product and marketing design work depending on priorities and timelines" and "move fluidly between the two disciplines" suggests an agile or iterative workflow, common in fast-paced tech environments.

• Systemic Thinking: The focus on maintaining and expanding a design system highlights a commitment to efficiency, scalability, and consistency through standardized components and guidelines.

Company Website: https://www.venn.ca/

📝 Enhancement Note: Venn positions itself as a disruptor in the traditional Canadian banking sector, targeting entrepreneurs. The company culture is likely to be fast-paced, innovative, and focused on rapid growth and customer acquisition, demanding adaptability and a results-oriented mindset from its employees. The fintech context implies a focus on security, efficiency, and user trust.

📈 Career & Growth Analysis

Operations Career Level: This role is a "Senior" position, indicating a level of autonomy, expertise, and the ability to mentor or guide others. It sits above junior or mid-level designers and is expected to contribute strategic design thinking rather than just execution. The hybrid nature means growth could lead to specialization in either product design leadership or marketing creative direction.

Reporting Structure: The Senior Brand Designer will likely report to a Design Lead, Creative Director, or Head of Marketing/Product, depending on Venn's internal structure. They will work collaboratively with leads and individual contributors across Product, Growth, Marketing, and Sales.

Operations Impact: The role has a direct impact on Venn's Go-To-Market (GTM) strategy by creating engaging marketing collateral and optimizing campaign performance. It also influences the core customer experience through product design, which is critical for retention and user satisfaction in the competitive fintech space. The design's effectiveness directly correlates with lead generation, conversion rates, and brand perception.

Growth Opportunities:

• Specialization: Potential to deepen expertise in either product design (UI/UX leadership) or marketing design (creative strategy and campaign management) as the company grows.

• Leadership: As a senior role, there's an opportunity to take on more leadership responsibilities, potentially mentoring junior designers or leading specific design initiatives.

• Strategic Influence: Contributing to the evolution of the brand and product, gaining exposure to high-level business strategy in a rapidly scaling fintech environment.

• Skill Expansion: Gaining experience in a fast-growing startup and fintech environment, which is highly valued in the tech industry.

📝 Enhancement Note: The Senior Brand Designer role offers a clear path for growth within a rapidly scaling fintech. The hybrid nature provides flexibility for career development, allowing individuals to lean into either product or marketing design as their careers progress. The "healthy equity ownership" suggests that significant financial upside is tied to the company's success, making it an attractive proposition for ambitious professionals.

🌐 Work Environment

Office Type: The job is listed as On-site in Toronto, indicating a requirement for the designer to work from a physical office location. This suggests a collaborative workspace designed to foster team interaction and brainstorming.

Office Location(s): Toronto, Ontario, Canada. Specific office address details would typically be provided during the application process or upon offer.

Workspace Context:

• Collaborative Environment: The role involves close collaboration with Product, Growth, Marketing, and Sales teams. The office environment is likely set up to support this through shared spaces, meeting rooms, and open-plan layouts conducive to cross-functional work.

• Tools & Technology: Expect access to modern design tools such as Figma, Webflow, and the Adobe Creative Suite, along with other relevant project management and communication software essential for a tech-forward company.

• Team Interaction: Opportunities for frequent interaction with colleagues across different departments, facilitating knowledge sharing and alignment on company objectives. The on-site nature encourages spontaneous discussions and team building.

Work Schedule: This is a full-time position, typically around 40 hours per week. While adherence to business hours is expected, the fast-paced startup environment may occasionally require flexibility to meet project deadlines or support critical launches.

📝 Enhancement Note: The on-site requirement for this role in Toronto suggests a company that values in-person collaboration, potentially to foster a strong company culture and facilitate the dynamic teamwork necessary in a fast-growing startup. This environment is ideal for designers who thrive on in-person feedback and spontaneous idea generation.

📄 Application & Portfolio Review Process

Interview Process:

1. Application Screening: Review of resume and portfolio to assess alignment with required skills and experience, particularly the hybrid product/marketing design capabilities.

2. Initial Interview (Recruiter/Hiring Manager): Discussion about your background, experience, motivations for joining Venn, and understanding of the role. This stage often includes a high-level assessment of your portfolio.

3. Design Challenge/Portfolio Presentation: A practical exercise or a deep dive into your portfolio. You will be expected to present specific projects, articulate your design process, explain your rationale, and discuss how your work achieved measurable results. For this hybrid role, be prepared to showcase both product and marketing design examples.

4. Cross-Functional Interviews: Meetings with key stakeholders from Product, Growth, Marketing, and Sales teams to assess collaboration style, communication skills, and ability to integrate design into broader business objectives.

5. Final Interview: Potentially with a senior leader or founder, focusing on cultural fit, long-term vision, and strategic contribution to the company.

Portfolio Review Tips:

• Showcase Versatility: Clearly present projects demonstrating both product design (UI/UX, interaction) and marketing design (campaigns, landing pages, collateral). Explicitly label each project type.

• Highlight Impact: For each project, quantify results whenever possible. Use metrics like conversion rates, engagement increases, or time saved through design system implementation. Frame your contributions in terms of business outcomes.

• Articulate Process: Be ready to walk through your design process for key projects – from initial brief and research to concept development, iteration, and final execution. Explain your decision-making rationale.

• Design System Expertise: Include a section or specific examples showcasing your experience with design systems, detailing how you contributed to their creation, maintenance, or expansion and their impact on consistency and efficiency.

• Tailor to Venn: Research Venn's current brand and product. Prepare to discuss how your design philosophy aligns with their mission and how you would approach evolving their visual identity and user experience.

Challenge Preparation:

• Scenario-Based: Be prepared for a design challenge that might involve optimizing a landing page, designing a key feature's UI, or creating a campaign concept.

• Time Management: Understand that design challenges often have strict time limits. Practice working efficiently and prioritizing key elements.

• Presentation Skills: Practice presenting your work concisely and persuasively. Focus on storytelling – the problem, your solution, and the outcome. Be ready to answer questions about your choices.

📝 Enhancement Note: The interview process for a Senior Brand Designer at a fast-growing fintech will likely be rigorous, focusing on both creative skill and business acumen. Candidates must be prepared to demonstrate their ability to impact key business metrics through design, not just aesthetic appeal. A strong portfolio that clearly articulates process, impact, and versatility is paramount.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for UI/UX design, prototyping, and collaboration, likely the primary tool for product and interface design.

• Webflow: Expected for designing and building responsive web pages, landing pages, and potentially marketing websites, indicating a need for designers who can bridge design and development.

• Adobe Creative Suite: Including Photoshop for image editing and manipulation, Illustrator for vector graphics and logos, and potentially InDesign for collateral and print materials.

Analytics & Reporting:

CRM & Automation:

• Experience with marketing automation tools or CRM platforms (e.g., HubSpot, Salesforce Marketing Cloud) may be advantageous to understand how campaign assets are deployed and tracked.

📝 Enhancement Note: The explicit mention of Figma and Webflow, alongside the Adobe Creative Suite, indicates a modern and efficient design workflow. Proficiency in Figma is standard for UI/UX, while Webflow suggests a desire for designers who can also contribute to front-end development or at least understand web design principles deeply enough to build directly. This tech stack supports rapid iteration and deployment of both product interfaces and marketing assets.

👥 Team Culture & Values

Operations Values:

• Innovation & Disruption: As a fintech challenging traditional banking, Venn likely values a forward-thinking mindset, encouraging employees to challenge the status quo and find innovative solutions.

• Customer-Centricity: Transforming business banking implies a deep understanding of and focus on the needs of Canadian entrepreneurs. Design decisions should prioritize user experience and value.

• Data-Driven Decision Making: The emphasis on measurable results suggests a culture where data informs strategy and design choices, leading to continuous improvement.

• Collaboration & Agility: The need to work across teams and balance priorities points to a culture that values teamwork, open communication, and the ability to adapt quickly to changing demands.

• Ownership & Impact: With generous equity, there's an expectation that employees take ownership of their work and strive for significant impact on the company's success.

Collaboration Style:

• Cross-Functional Integration: Expect a highly collaborative environment where designers work hand-in-hand with Product Managers, Engineers, Marketers, and Sales representatives to achieve shared goals.

• Iterative Feedback Loops: The dynamic nature of a startup likely means regular feedback sessions, design critiques, and iterative development cycles to ensure designs meet evolving requirements and perform effectively.

• Knowledge Sharing: A culture that encourages sharing best practices, insights, and learnings across teams to foster collective growth and efficiency.

📝 Enhancement Note: Venn's mission to disrupt traditional banking implies a culture that embraces change, experimentation, and a high degree of responsibility. The emphasis on collaboration and data-driven results suggests a professional environment focused on achieving tangible business outcomes through integrated team efforts.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Dual Responsibilities: Effectively managing design efforts across both product and marketing can be demanding, requiring strong prioritization and time management skills to meet diverse project needs without sacrificing quality.

• Rapid Growth Environment: As a fast-growing startup, priorities can shift quickly, requiring adaptability and resilience to navigate evolving project scopes and timelines.

• Establishing Brand Authority: For a relatively new fintech, continuously reinforcing brand identity and trust in a competitive market requires strategic and impactful design.

• Scalability of Design Systems: Ensuring design systems remain robust, scalable, and consistently applied across a growing product and marketing suite presents an ongoing challenge.

Learning & Development Opportunities:

• Fintech Industry Expertise: Gaining deep knowledge and experience within the rapidly evolving fintech sector.

• Cross-Disciplinary Skill Development: Expanding expertise in both product design and performance-driven marketing design.

• Startup Growth Dynamics: Learning how to scale design functions and brand presence within a high-growth startup environment.

• Strategic Brand Building: Contributing to the foundational elements of a disruptive B2B fintech brand, offering significant strategic exposure.

📝 Enhancement Note: The primary challenge and opportunity lie in the hybrid nature of the role and the fast-paced startup environment. Success hinges on the candidate's ability to adapt, prioritize, and deliver high-quality work across different disciplines while contributing to the company's aggressive growth trajectory.

💡 Interview Preparation

Strategy Questions:

• "How would you approach designing a new feature for our business banking platform to improve user adoption, considering both usability and brand alignment?" (Focus: Product Design Process, User-Centricity, Brand Integration)

• "Describe your process for creating a digital ad campaign that aims to drive sign-ups for a new fintech product. What metrics would you track, and how would you iterate?" (Focus: Marketing Design, Performance Metrics, Campaign Strategy)

Company & Culture Questions:

• "What excites you about Venn's mission to transform business banking in Canada?" (Focus: Mission Alignment, Industry Interest)

• "How do you see your design contributions impacting Venn's growth and market position?" (Focus: Strategic Thinking, Impact Awareness)

Portfolio Presentation Strategy:

• Structure: Organize your portfolio to clearly distinguish between product design and marketing design projects. Use clear headings and brief project summaries.

• Storytelling: For each key project, tell a story: the problem, your role, your process, the challenges, your solution, and the measurable results. Quantify impact wherever possible.

• Process Demonstration: Be ready to explain your Figma, Webflow, and Adobe Creative Suite workflows. Highlight how you leverage design systems for efficiency and consistency.

• Venn Alignment: Be prepared to discuss how your skills and portfolio examples are directly relevant to Venn's specific needs and how you would contribute to their brand and product evolution.

📝 Enhancement Note: Interview preparation should focus on demonstrating versatility, a results-oriented mindset, and an understanding of how design contributes to business objectives in a fintech startup. Be ready to defend your design decisions with data and process, showcasing both creative flair and strategic thinking.

📌 Application Steps

To apply for this Senior Brand Designer position at Venn:

• Submit your application through the provided Ashby link, ensuring your resume and portfolio are up-to-date and easily accessible.

• Portfolio Customization: Highlight specific projects in your portfolio that demonstrate both product design (UI/UX, interaction) and marketing design (campaigns, landing pages, collateral) expertise. Clearly label your contributions and the outcomes achieved.

• Resume Optimization: Tailor your resume to emphasize keywords from the job description, such as "B2B Fintech," "Product Design," "Marketing Design," "Figma," "Webflow," "Design Systems," and "Performance Optimization." Quantify achievements whenever possible.

• Interview Preparation: Practice articulating your design process, especially how it leads to measurable results. Prepare to discuss specific projects from your portfolio and how you would approach design challenges at Venn.

• Company Research: Thoroughly research Venn's mission, values, current brand presence, and product offerings. Understand their position in the Canadian fintech market and be ready to discuss how your design vision aligns with their goals.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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