Senior Brand Designer

📍 Job Overview

Job Title: Senior Brand Designer

Company: Ocient

Location: Remote (US Only)

Job Type: FULL_TIME

Category: Marketing / Creative Operations

Date Posted: 2025-11-13

Experience Level: 7+ Years (Mid-Senior Level)

Remote Status: Fully Remote

🚀 Role Summary

• Lead the strategic evolution and execution of Ocient's visual brand identity, ensuring alignment across all marketing and business development touchpoints.

• Develop and maintain robust design systems, brand guidelines, and asset libraries to ensure consistency and empower internal teams.

• Drive creative excellence through hands-on design execution, art direction, and cross-functional collaboration to translate complex technical concepts into compelling visual narratives.

• Steward the Ocient brand, ensuring its intelligent, innovative, and impactful representation across all platforms, from digital assets to print collateral and events.

📝 Enhancement Note: While the provided job description is for a "Senior Brand Designer," for the purpose of this enhancement, we are interpreting the role through the lens of Revenue Operations and GTM roles. This means focusing on how brand design directly supports sales enablement, marketing campaign effectiveness, and overall Go-To-Market (GTM) strategy by ensuring consistent and impactful brand representation, which is a critical component of operational efficiency in marketing and sales.

📈 Primary Responsibilities

• Visual Identity Leadership: Own and evolve Ocient's visual brand identity, ensuring its consistent and impactful application across all marketing, sales, product, and corporate communications materials.

• Design System Development & Governance: Architect, document, and scale comprehensive design systems, including typography, color palettes, iconography, and layout principles, to foster brand consistency and operational efficiency.

• Cross-Functional Creative Collaboration: Partner closely with Marketing, Sales, Product, and Solutions teams to translate complex technical concepts and business objectives into clear, compelling, and on-brand visual designs that drive engagement and business results.

• Asset Creation & Management: Lead the design and execution of creative assets for multi-platform campaigns, including digital, web, social media, print collateral, event materials, and presentations, ensuring scalability and brand adherence.

• Brand Stewardship & Training: Refresh and maintain Ocient's brand guidelines and asset library, creating scalable templates and systems that enable internal teams to independently produce on-brand materials efficiently.

• External Agency & Partner Management: Collaborate effectively with external agencies and partners (advertising, digital, content) to ensure integrated campaigns and high-quality creative outputs that align with Ocient's brand strategy.

• Performance Measurement: Define and track key performance indicators (KPIs) related to brand consistency, design system adoption, and the efficiency of collateral production to continuously improve design operations.

📝 Enhancement Note: The responsibilities highlight a strong need for process orientation and system thinking, which are core to operations roles. The emphasis on "scalable systems," "templates," "governance," and "tracking success metrics" directly translates to operational efficiency and effectiveness within a GTM context.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong educational foundation in Graphic Design, Visual Communications, Fine Arts, or a related field is implied by the role's nature.

Experience: 7+ years of professional design experience, with a significant portion ideally within B2B technology, SaaS, or enterprise marketing environments.

Required Skills:

• Strategic Brand Design: Proven ability to lead the evolution and execution of a strong visual brand identity that resonates with target audiences.

• Design System Architecture: Expertise in building, documenting, and scaling comprehensive design systems and brand guidelines.

• Creative Execution & Art Direction: Demonstrated skill in hands-on design and the ability to art direct creative projects from concept through completion.

• Cross-Functional Collaboration: Excellent interpersonal and communication skills, with a proven track record of working effectively with diverse teams (Marketing, Sales, Product).

• Multi-Platform Design Proficiency: Ability to seamlessly translate design concepts across print, digital, web, mobile, video, and event platforms.

• Software Proficiency: Strong command of Adobe Creative Suite (Photoshop, Illustrator, InDesign), Figma, and Canva. Familiarity with digital publishing and motion graphics tools is a plus.

• Visual Storytelling: Demonstrated ability to translate complex technical concepts and business goals into clear, accessible, and compelling visual narratives.

• Project & Time Management: Capability to manage multiple complex projects simultaneously, prioritize effectively, and deliver high-quality work within fast-paced environments.

Preferred Skills:

• Experience within the hyperscale data solutions or analytics industry.

• Familiarity with UI/UX principles and ability to consult with UI/UX teams on brand alignment.

• Experience in developing and managing creative enablement tools and templates.

• Understanding of go-to-market (GTM) strategies and how brand design supports sales enablement.

• Knowledge of motion graphics or video editing tools.

📝 Enhancement Note: The emphasis on B2B technology, SaaS, and the translation of complex technical concepts suggests a need for designers who understand enterprise sales cycles and the importance of clear, targeted messaging. The mention of "sales enablement" and "business results" further reinforces the operational impact of this creative role.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Strategic Brand Work: Showcase examples of how you've developed or evolved brand identities, demonstrating strategic thinking and a deep understanding of brand positioning.

• Design System Case Studies: Present detailed examples of design systems you've built or contributed to, highlighting documentation, scalability, and adoption processes.

• Creative Execution Examples: Include a diverse range of high-quality creative outputs across various platforms (digital, print, web, social) that demonstrate strong design execution and visual storytelling.

• Process & System Thinking: Demonstrate how you approach design projects, including your methodologies for ensuring brand consistency, managing asset libraries, and enabling other teams through templates and guidelines.

• Impact & Results: Where possible, provide context on the business impact or results achieved through your design work, such as improved brand recognition, campaign effectiveness, or operational efficiency.

Process Documentation:

• Workflow Design: Evidence of designing and implementing efficient creative workflows, from brief to final asset delivery, including stakeholder review processes.

• System Implementation: Examples of how you've implemented and scaled design systems, including documentation standards and version control strategies.

• Measurement & Optimization: Demonstrate how you define and track metrics related to design effectiveness, brand consistency, and process adoption, and how this data informs improvements.

📝 Enhancement Note: For a role like this, the portfolio is paramount. It's not just about showcasing aesthetics but demonstrating a systematic approach to brand management, a deep understanding of design systems as operational tools, and the ability to drive efficiency through well-defined processes and reusable assets. The "process documentation" aspect is crucial for operations-minded candidates.

💵 Compensation & Benefits

Salary Range: $125,000 per year. This is an estimated base salary.

Benefits: Specific benefits are not detailed in the provided listing. However, typical comprehensive benefits packages for full-time remote roles in US tech companies often include:

• Health, Dental, and Vision Insurance

• 401(k) Retirement Plan with Company Match

• Paid Time Off (PTO), including vacation, sick leave, and holidays

• Life Insurance and Disability Coverage

• Professional Development opportunities (training, conferences)

• Home Office Stipend or Reimbursement

Working Hours: 40 hours per week is standard for a full-time role. The remote nature of the position may offer some flexibility, but consistent availability during core business hours for collaboration with US-based teams is expected.

📝 Enhancement Note: The provided salary of $125,000 falls within the typical range for a Senior Brand Designer in the US, especially for a remote role in a tech company. This estimate is based on industry benchmarks for roles requiring 7+ years of experience and specialized skills in brand strategy and design systems, considering the B2B tech sector. The lack of specific benefits means candidates should inquire during the interview process.

🎯 Team & Company Context

🏢 Company Culture

Industry: Data Solutions / Big Data Technology. Ocient operates in the hyperscale data warehousing and analytics sector, characterized by rapid innovation, complex technical solutions, and a focus on enterprise clients.

Company Size: The provided data does not specify company size, but Ocient is described as a "hyperscale data solutions company" that has "built a SQL compliant data warehouse for Petabyte and beyond datasets." This suggests a growing, potentially mid-sized to large-scale tech organization with ambitious product development and market expansion goals.

Founded: Founded in Chicago, IL. The company has been building its technology for "over the past five years," indicating a relatively young but rapidly developing organization.

Team Structure:

• The Senior Brand Designer will report to the Vice President, Marketing & Business Development, indicating a key strategic role within the marketing function.

• The role requires close collaboration with Marketing, Sales, Product, and Solutions teams, suggesting a highly cross-functional operational environment.

Methodology:

• Ocient's core business revolves around high-performance data analytics, suggesting a data-driven and efficiency-focused approach across all departments, including marketing and brand operations.

• The emphasis on "delivering bold, on-brand creative that drives engagement and business results" highlights a results-oriented marketing methodology.

• The development of design systems points to a commitment to scalable processes and operational efficiency in creative output.

Company Website: https://www.ocient.com/ (Derived from domain_derived)

📝 Enhancement Note: Ocient's focus on "hyperscale data solutions" and "Petabyte and beyond datasets" signifies a company at the cutting edge of data technology. This implies a culture that values innovation, technical prowess, and the ability to translate complex ideas into accessible solutions. For a designer, this means understanding how to visually represent sophisticated technology for a B2B audience.

📈 Career & Growth Analysis

Operations Career Level: This Senior Brand Designer role is positioned at a mid-to-senior level within the creative and marketing operations function. It requires significant autonomy, strategic input, and the ability to lead key brand initiatives.

Reporting Structure: The role reports directly to the VP of Marketing & Business Development, providing high visibility and direct influence on the company's brand strategy and its alignment with GTM efforts.

Operations Impact: The Senior Brand Designer's impact is crucial for operationalizing the brand. By establishing and maintaining design systems, guidelines, and templates, this role ensures that all client-facing and internal communications are consistent, professional, and effectively convey Ocient's value proposition, directly supporting sales enablement and marketing campaign success.

Growth Opportunities:

• Leadership Expansion: Potential to grow into a broader Creative Director role or lead a larger design team as the company scales.

• Strategic Brand Influence: Opportunity to shape the long-term visual direction and brand perception of a rapidly growing tech company.

• Cross-Departmental Expertise: Deepen understanding of B2B tech, SaaS, and GTM strategies through close collaboration with Sales, Marketing, and Product teams.

• Professional Development: Access to learning resources, conferences, and opportunities to stay at the forefront of design trends and technology.

📝 Enhancement Note: The strategic reporting line and the emphasis on building systems indicate that this role is designed for someone who can operate with a high degree of autonomy and contribute to the operational efficiency of the marketing and GTM functions, not just execute creative tasks.

🌐 Work Environment

Office Type: Fully Remote (US Only). This offers significant flexibility and autonomy.

Office Location(s): Remote within the United States. Candidates can be based anywhere in the US, but must be authorized to work there.

Workspace Context:

• As a remote-first company, Ocient likely utilizes robust digital collaboration tools to foster a connected and productive virtual workspace.

• The role requires self-discipline and strong organizational skills to manage tasks and collaborate effectively without direct physical proximity.

• Access to necessary design software and a reliable internet connection is essential for success in this role.

Work Schedule: Standard 40-hour work week. While remote, prompt communication and availability during core US business hours will be critical for cross-functional team collaboration, especially with Marketing, Sales, and Product teams.

📝 Enhancement Note: The "Remote (US Only)" designation implies that while the company is global, this specific role has geographic and legal work authorization constraints. This is important for operational planning and compliance.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess qualifications and creative proficiency.

• Portfolio Presentation & Case Study: Expect to present your portfolio, walking through key projects that demonstrate your strategic thinking, design execution, and experience with design systems. Be prepared to discuss your process, challenges, and outcomes.

• Cross-Functional Interviews: Interviews with the VP of Marketing & Business Development and potentially other stakeholders from Marketing, Sales, or Product teams to evaluate collaboration skills, strategic alignment, and understanding of business objectives.

• Skills Assessment/Challenge: A potential design challenge or exercise to assess your problem-solving abilities, design approach, and proficiency with relevant tools.

• Final Interview: A concluding discussion to assess cultural fit, long-term vision, and confirm role expectations.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest projects that best align with the job description's requirements, emphasizing B2B tech, brand system development, and translating complex ideas.

• Showcase Process: For each project, clearly articulate the problem, your strategic approach, design process, tools used, collaborative efforts, and the measurable impact or outcome.

• Highlight Systems Thinking: Dedicate a section or specific projects to showcase your experience with design systems, brand guidelines, and template creation, emphasizing their role in operational efficiency.

• Tell a Story: Frame your portfolio as a narrative of your professional journey and capabilities, demonstrating your passion for brand storytelling and innovation.

• Visual Clarity & Professionalism: Ensure your portfolio is well-organized, visually appealing, and easy to navigate.

Challenge Preparation:

• Understand the Business: Research Ocient's products, target market, and competitive landscape to inform your approach to any design challenge.

• Focus on Brand Alignment: Any practical exercise should be approached with a strong focus on how the solution aligns with Ocient's existing or evolving brand identity.

• Demonstrate Process: Even in a timed challenge, articulate your thought process and how you would approach a problem systematically.

📝 Enhancement Note: The emphasis on portfolio presentation and design challenges highlights the practical, results-oriented nature of this role. Candidates should be prepared to demonstrate not just creative talent but also a systematic approach to brand management and problem-solving.

🛠 Tools & Technology Stack

Primary Design Tools:

• Adobe Creative Suite: Expert proficiency expected in Photoshop, Illustrator, and InDesign for asset creation and manipulation.

• Figma: Strong proficiency required for collaborative design, prototyping, and potentially design system development.

• Canva: Familiarity is noted, suggesting its use for simpler, templated designs or broader team accessibility.

Collaboration & Productivity Tools:

• Microsoft Office Suite: Essential for presentations, documentation, and general productivity.

• Digital Publishing Tools: Familiarity is expected, implying experience with content management systems or digital asset management (DAM) platforms.

• Motion Graphics Tools: Familiarity is a plus, suggesting potential use of software like Adobe After Effects for animated assets or video content.

Potential Supporting Tools (Inferred):

• Project Management Software: Tools like Asana, Jira, or Trello might be used for task management and workflow tracking.

• Digital Asset Management (DAM) Systems: Crucial for organizing and distributing brand assets, especially with a focus on design systems and asset libraries.

• Communication Platforms: Slack or Microsoft Teams for internal team communication.

📝 Enhancement Note: The specific mention of Figma, Adobe Creative Suite, and Canva indicates the core software stack. For operations-minded candidates, understanding how these tools integrate into broader workflows (e.g., with DAM systems or project management tools) is beneficial.

👥 Team Culture & Values

Operations Values:

• Innovation & Intelligence: Reflecting Ocient's core business, a drive for innovative solutions and a keen understanding of how design supports intelligent communication.

• Impact-Driven Creativity: A focus on producing creative work that directly contributes to business results, such as driving engagement and supporting sales enablement.

• Consistency & Excellence: A commitment to maintaining high standards of visual identity and brand representation across all touchpoints.

• Collaboration & Enablement: Valuing teamwork and creating systems that empower others to contribute effectively to the brand.

• Efficiency & Scalability: Embracing processes and tools that ensure efficient design production and scalable brand application.

Collaboration Style:

• Cross-Functional Partnership: A highly collaborative approach, working closely with Marketing, Sales, Product, and Solutions teams to ensure brand alignment and effective communication of complex technical concepts.

• Proactive Communication: Essential for a remote-first environment, involving clear, concise, and timely communication with stakeholders.

• Feedback Integration: Openness to receiving and incorporating feedback from various teams to refine designs and ensure strategic alignment.

• Empowerment through Systems: A collaborative style that includes building resources and templates to enable other teams to execute brand-compliant designs independently.

📝 Enhancement Note: The values emphasize a blend of creative excellence and operational rigor. The ability to contribute to a "remote-first" culture through proactive communication and collaboration is key.

⚡ Challenges & Growth Opportunities

Challenges:

• Translating Technical Complexity: The primary challenge will be visually representing Ocient's sophisticated hyperscale data solutions in a way that is easily understood and compelling to a B2B audience.

• Maintaining Brand Consistency: Ensuring the brand's integrity and consistency across a wide array of touchpoints and with contributions from various internal and external teams in a remote setting.

• Balancing Strategic Vision with Execution: Leading the evolution of brand identity while also executing day-to-day design needs and empowering other teams.

• Remote Collaboration Dynamics: Effectively collaborating, managing projects, and building strong relationships with colleagues and stakeholders in a fully remote environment.

Learning & Development Opportunities:

• Deep Dive into Data Tech: Gaining specialized knowledge in the hyperscale data solutions and analytics industry, understanding its nuances and how to visually communicate them.

• Building Scalable Design Infrastructure: Developing expertise in creating and managing robust design systems and brand governance models that drive significant operational efficiency.

• Strategic Brand Leadership: Expanding influence and strategic input on the company's overarching brand narrative and market positioning.

• Industry Best Practices: Staying abreast of the latest trends in B2B tech branding, visual storytelling, and design operations through industry engagement.

📝 Enhancement Note: The challenges presented are typical for a senior role in a growing tech company, particularly one with complex products. Overcoming these requires strong operational thinking and a proactive approach to process and collaboration.

💡 Interview Preparation

Strategy Questions:

• "How would you approach evolving Ocient's visual identity to better reflect its position as a leader in hyperscale data solutions?" (Focus on process, research, and strategic rationale.)

• "Describe your process for building and maintaining a design system. What are the key components, and how do you ensure adoption across teams?" (Highlight system documentation, governance, and enablement strategy.)

• "Walk us through a project where you had to translate a complex technical concept into a clear and compelling visual narrative. What was your approach, and what was the outcome?" (Prepare a case study demonstrating visual storytelling and impact.)

Company & Culture Questions:

• "What excites you about Ocient's technology and mission, and how do you see brand design playing a role in its success?" (Demonstrate research into Ocient's business and market.)

• "How do you approach collaboration in a remote-first environment, especially with non-design teams like Sales and Product?" (Emphasize communication, empathy, and proactive engagement.)

Portfolio Presentation Strategy:

• Structure for Impact: Organize your portfolio presentation to tell a story, starting with strategic challenges and moving through your creative process to impactful solutions.

• Quantify Results: Whenever possible, use data and metrics to demonstrate the effectiveness of your design work (e.g., increased engagement, improved brand recall, efficiency gains from design systems).

• Emphasize Systems: Dedicate significant time to showcasing your experience with design systems, brand guidelines, and templates, explaining their operational benefits.

• Engage Your Audience: Be prepared to answer questions thoroughly and engage in a discussion about your work, demonstrating your thought process and collaborative spirit.

📝 Enhancement Note: Interview preparation should focus on demonstrating not just creative talent but also strategic thinking, operational efficiency through design systems, and strong collaborative skills, all tailored to Ocient's B2B tech context.

📌 Application Steps

To apply for this Senior Brand Designer position:

• Submit your application through the Ocient Careers portal linked on Trakstar.

• Curate Your Portfolio: Select and refine 3-5 of your most relevant projects, specifically highlighting B2B tech experience, design system development, and the translation of complex ideas into compelling visuals. Ensure your portfolio clearly demonstrates your strategic approach and operational thinking.

• Tailor Your Resume: Emphasize keywords related to brand design, visual identity, design systems, B2B marketing, SaaS, collaboration, and project management. Quantify achievements where possible.

• Prepare Your Presentation: Practice walking through your portfolio, focusing on storytelling, process, and the demonstrable impact of your work, especially concerning brand consistency and efficiency.

• Research Ocient: Thoroughly understand Ocient's business, technology, target market, and recent marketing efforts to articulate how your skills and vision align with their goals.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.