Senior Brand Designer

📍 Job Overview

Job Title: Senior Brand Designer Company: Madhive Location: New York, New York, United States Job Type: FULL_TIME Category: Brand & Marketing Operations Date Posted: August 13, 2025 Experience Level: 5+ Years

🚀 Role Summary

• Design and execute high-impact visual narratives for sales, product, leadership, and marketing initiatives, ensuring brand consistency and clarity.
• Develop and refine brand design systems, contributing to the overall visual identity and brand guidelines of the company.
• Collaborate cross-functionally with stakeholders to translate abstract business concepts into compelling and results-driven creative assets.
• Integrate and leverage AI tools within design workflows to enhance iteration speed and prototype development for presentations and marketing materials.
• Contribute to a diverse range of marketing content, including web assets, social media graphics, and product videos, maintaining a high standard of creative execution.

📝 Enhancement Note: While this role is for a Senior Brand Designer, the emphasis on "presentation design," "sales," and "product" indicates a strong connection to Go-To-Market (GTM) operations. The role requires translating business strategy into visual communication, which is a core function of marketing operations and brand strategy within a sales-driven organization. The use of AI tools also points to an operations-minded approach to efficiency and innovation in creative processes.

📈 Primary Responsibilities

• Design and produce visually compelling, clear, and on-brand presentations for diverse audiences including sales enablement, product launches, executive leadership, and marketing campaigns.
• Develop original presentation decks from concept to completion, focusing on structured visual narratives rather than simply refining existing templates.
• Maintain, evolve, and advocate for brand consistency across all communication materials, ensuring adherence to established brand guidelines and design principles.
• Contribute actively to the expansion and refinement of the company's brand design system, creating new components and guidelines as needed.
• Collaborate with cross-functional teams, including sales, marketing, and product, to understand project requirements and deliver creative solutions that meet business objectives.
• Create and adapt marketing content for various channels, such as web pages, social media platforms, and product explainer videos, ensuring alignment with brand strategy.
• Experiment with and integrate AI-powered design tools (e.g., Figma AI, ChatGPT, Adobe Firefly) to streamline the design process, enhance creativity, and accelerate iteration cycles.
• Partner with stakeholders to gather feedback, iterate on designs, and ensure creative output effectively communicates key messages and drives desired outcomes.

📝 Enhancement Note: The responsibilities highlight a blend of creative execution and strategic communication, crucial for supporting sales and marketing operations. The emphasis on "structured visual narratives" and "result-driven creative" suggests a need for designers who understand how to connect visuals to business impact, a key performance indicator in operations-focused roles.

🎓 Skills & Qualifications

Education:

• Bachelor's degree in Graphic Design, Visual Communications, Marketing, or a related field, or equivalent practical experience in design.

Experience:

• Minimum of 5 years of professional experience in brand design, communications design, or marketing design, with a significant focus on presentation design.
• Proven track record of creating high-impact, persuasive presentations for business audiences.
• Experience working within a fast-paced, iterative B2B or technology-focused environment.

Required Skills:

• Presentation Design Expertise: Mastery in designing clean, persuasive, and beautifully structured decks using tools like PowerPoint, Google Slides, or Keynote.
• Visual Storytelling: Exceptional ability to translate abstract ideas and complex information into clear, engaging visual narratives.
• Brand Design & Consistency: Strong understanding of brand principles and the ability to maintain and evolve brand identity across various touchpoints.
• Design System Contribution: Experience in contributing to or expanding design systems, ensuring visual cohesion and scalability.
• Layout & Typography: Superior instincts and proficiency in layout, typography, hierarchy, and visual composition.
• Collaboration & Stakeholder Management: Ability to partner effectively with cross-functional teams and stakeholders to deliver on creative briefs.
• Adaptability & Iteration: Comfort with a fast-paced, iterative design process and the ability to adapt to changing project requirements.
• AI Tool Fluency: Growing familiarity and practical application of AI-assisted design workflows and tools.

Preferred Skills:

• Motion Design: Proficiency in motion graphics software such as Adobe After Effects, Premiere Pro, or AI video generation tools.
• Web Design & Prototyping: Experience with web design tools like Webflow or other creative prototyping platforms.
• Sales & Marketing Technology: Familiarity with common sales enablement or CRM platforms (e.g., HubSpot, Salesforce) and their design implications.
• B2B/Ad Tech Audience: Experience designing for audiences within the B2B technology, advertising technology, or media sectors.

📝 Enhancement Note: The qualifications emphasize a blend of core design skills and a forward-thinking approach to technology adoption (AI tools). The preference for B2B/Ad Tech experience and familiarity with sales tools directly aligns with supporting Go-To-Market operations.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A strong portfolio demonstrating expertise in presentation design, showcasing a range of high-impact decks created for business purposes.
• Examples of how you have translated complex information or abstract concepts into clear, visually engaging narratives.
• Case studies that highlight your process for developing presentations, from initial brief to final execution, emphasizing clarity and persuasion.
• Visuals demonstrating contributions to brand identity, including logo usage, color palettes, typography, and overall brand consistency.
• Examples of how you have maintained or expanded a design system or created reusable design components.
• Demonstrations of how you have collaborated with cross-functional teams or stakeholders on design projects.
• If applicable, include examples of motion design, web design, or UI/UX work, particularly those related to B2B or ad tech.

Process Documentation:

• Be prepared to discuss your design process for creating presentations, including how you approach information architecture, visual hierarchy, and storytelling.
• Articulate your methods for ensuring brand consistency and managing design feedback from stakeholders.
• Describe your experience with iterative design processes and how you incorporate feedback to improve creative outcomes.
• Be ready to explain how you have leveraged or would leverage AI tools to enhance your design workflow and efficiency.

📝 Enhancement Note: The portfolio requirements are critical for this role, as they directly assess the candidate's ability to support sales and marketing operations through effective visual communication. Demonstrating a structured design process, an understanding of brand systems, and proficiency with presentation tools will be key.

💵 Compensation & Benefits

Salary Range:

• The base salary for this position is estimated to be between $125,000 and $150,000 USD per year. This range is based on the primary location (New York) and the specified experience level (5+ years).

Benefits:

• Comprehensive health, dental, and vision insurance plans.
• Paid Time Off (PTO) and holidays.
• Opportunities for professional development and continuous learning.
• [Specific benefits such as 401(k) matching, wellness programs, or commuter benefits would be detailed here if known.]

Working Hours:

• Standard full-time working hours are expected, typically around 40 hours per week. While the role is remote, maintaining consistent availability during core business hours for collaboration is important.

📝 Enhancement Note: The salary range provided is competitive for a Senior Brand Designer role in New York City with the specified experience. The remote nature of the role in the US is a significant benefit for operations professionals seeking flexibility.

🎯 Team & Company Context

🏢 Company Culture

Industry: Ad Tech / Media Technology Company Size: Madhive's exact employee count isn't specified, but it's described as a leading operating system for local media, suggesting a growing and dynamic organization, likely mid-sized to large within the tech sector. Founded: Madhive was founded with the mission to empower local media professionals, indicating a focus on innovation and market disruption in the advertising technology space.

Team Structure:

• This role is part of an in-house brand team, implying a collaborative environment where designers work closely with marketing, sales, and product departments.
• The Senior Brand Designer will be a hands-on individual contributor, working alongside other brand team members rather than managing a team.
• Expect close collaboration with marketing leadership, sales enablement teams, and product managers to align visual communication with business strategies.

Methodology:

• The company emphasizes a data-driven approach to media and advertising, suggesting that design output should be measurable and aligned with business outcomes.
• Madhive focuses on building profitable, differentiated, and efficient businesses for its clients, indicating a culture that values innovation, efficiency, and client success.
• The integration of AI tools points to a forward-thinking methodology that embraces new technologies to improve processes and creative output.

Company Website: https://madhive.com/

📝 Enhancement Note: Madhive operates in the Ad Tech space, which is known for its fast pace and innovation. The company's focus on empowering local media suggests a mission-driven culture that values efficiency and technological advancement, relevant to operations professionals.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Senior Individual Contributor, focusing on specialized design execution with a significant impact on GTM strategy through presentation and brand asset creation. Reporting Structure: The Senior Brand Designer will likely report to a Brand Design Lead, Creative Director, or Head of Marketing, within the broader marketing or brand department. Operations Impact: The designer's work directly supports sales enablement, marketing campaigns, and product communication, all critical functions for driving revenue and market adoption. High-quality presentations and brand assets can significantly influence sales success and brand perception.

Growth Opportunities:

• Skill Specialization: Opportunity to deepen expertise in presentation design, visual storytelling, and AI-assisted design workflows.
• Cross-functional Influence: Grow influence by partnering with sales, marketing, and product teams, gaining a holistic understanding of business operations.
• Brand System Leadership: Potential to take on more responsibility in shaping and managing the company's brand design system.
• Emerging Technologies: Opportunity to become a subject matter expert in leveraging AI and new design technologies within a corporate setting.
• Potential for Team Lead: While not a management role initially, exceptional performance could lead to opportunities for team leadership or specialized creative roles in the future.

📝 Enhancement Note: For operations professionals, understanding career progression is key. This role offers a path to specialize in a critical GTM support function, with opportunities to influence broader business strategies through design and technology adoption.

🌐 Work Environment

Office Type: The job is listed as TELECOMMUTE, indicating a fully remote work environment within the United States. Office Location(s): While based in New York, the remote nature means candidates from across the United States are eligible, offering flexibility.

Workspace Context:

• As a remote role, candidates will manage their own workspace, emphasizing self-discipline and effective remote collaboration tools.
• Expect a digital-first environment where communication and design collaboration happen primarily through online platforms and video conferencing.
• The company's culture is described as dynamic, diverse, innovative, and friendly, suggesting a positive and collaborative remote team atmosphere.

Work Schedule:

• Standard full-time hours are expected, with flexibility often inherent in remote roles, but core availability for team meetings and stakeholder collaboration is crucial.

📝 Enhancement Note: The fully remote aspect is a significant factor for operations professionals seeking work-life balance and location independence. It requires strong self-management and communication skills.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screen: A brief call with a recruiter or hiring manager to assess basic qualifications, cultural fit, and interest in the role.
• Portfolio Review & Skills Assessment: A deep dive into the candidate's portfolio, focusing on presentation design, visual storytelling, and brand consistency. This may include specific questions about design choices and processes.
• Design Challenge: Candidates might be asked to complete a small design exercise or case study to evaluate their approach to a typical task, problem-solving skills, and ability to work under a deadline.
• Stakeholder Interviews: Meetings with key stakeholders from marketing, sales, or product teams to assess collaboration skills and understanding of business needs.
• Final Interview: A discussion with senior leadership to confirm fit and discuss overall expectations.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest presentation design projects that clearly demonstrate your skills in visual storytelling, clarity, and persuasion for business audiences.
• Context is Key: For each project, provide a brief overview of the client/company, the objective of the presentation, your specific role, and the outcome or impact of your design.
• Showcase Process: Include a few slides or explain your process for developing a presentation, from initial research and outlining to final execution and refinement. Highlight how you tackled challenges.
• Brand Consistency Examples: Ensure your portfolio includes examples of how you've maintained brand integrity, whether through adhering to existing guidelines or contributing to a design system.
• AI Integration: If you've used AI tools in your process, be ready to discuss how they helped you iterate faster or achieve specific results.

Challenge Preparation:

• Understand Madhive's Business: Research Madhive's platform, target audience (local media, advertisers), and its position in the ad tech market.
• Presentation Design Principles: Refresh your knowledge on best practices for effective business presentations, including information hierarchy, visual aids, and narrative flow.
• AI Design Tools: Familiarize yourself with current AI design tools and consider how you might apply them to presentation creation or other brand assets.
• B2B Communication: Think about how to communicate effectively to a B2B audience, focusing on value proposition, efficiency, and ROI.

📝 Enhancement Note: A strong portfolio is paramount. Candidates should focus on showcasing their ability to translate business objectives into visually impactful presentations that support sales and marketing efforts. Understanding the ad tech landscape will be beneficial.

🛠 Tools & Technology Stack

Primary Tools:

• Presentation Software: Advanced proficiency in Microsoft PowerPoint and/or Google Slides is essential.
• Design Software: Expertise in Adobe Creative Suite (Photoshop, Illustrator, InDesign) is expected for asset creation and brand system work.
• Prototyping/Design Systems: Familiarity with tools like Figma (especially with AI plugins) for design, collaboration, and potentially creating interactive prototypes or design system components.

Analytics & Reporting:

• While not a primary analytics role, understanding how design impacts metrics (e.g., engagement rates on web content, presentation feedback) is beneficial. Familiarity with web analytics tools (e.g., Google Analytics) or CRM data can provide context.

CRM & Automation:

• CRM Familiarity: Experience or familiarity with CRM systems (like Salesforce or HubSpot) or sales enablement platforms is a plus, as it helps in understanding the context of sales presentations and collateral.
• Webflow/CMS: Experience with content management systems or website builders like Webflow is preferred for web content creation.

📝 Enhancement Note: Proficiency in core design and presentation tools is non-negotiable. The emphasis on Figma and AI tools suggests a modern, tech-forward design stack. Familiarity with B2B sales tools provides an operational advantage.

👥 Team Culture & Values

Operations Values:

• Clarity & Precision: A commitment to clear communication and meticulous attention to detail in all design outputs, especially presentations.
• Efficiency & Innovation: Embracing new technologies, like AI, to streamline workflows and improve creative output.
• Collaboration & Partnership: Working effectively with cross-functional teams to achieve shared business goals.
• Impact-Driven Design: Focusing on creating designs that not only look good but also drive business results and support strategic objectives.
• Adaptability: Thriving in a fast-paced environment and being open to iterative feedback and evolving project needs.

Collaboration Style:

• Cross-functional Integration: Actively engaging with sales, marketing, and product teams to understand their needs and contribute design solutions.
• Feedback-Oriented: Open to receiving and providing constructive feedback within the design team and with stakeholders to elevate the quality of work.
• Knowledge Sharing: Willingness to share best practices, especially regarding presentation design and new design technologies.

📝 Enhancement Note: The company values innovation and efficiency, which are core tenets of operations. A collaborative approach and a focus on measurable impact will be highly valued in this role.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creative Vision with Business Needs: Effectively translating abstract business requirements into compelling visual narratives that meet strategic objectives.
• Pace of a Fast-Moving Industry: Adapting quickly to new trends, technologies, and evolving project demands in the ad tech sector.
• Remote Collaboration: Maintaining strong connections and seamless collaboration with a distributed team.
• Leveraging AI Effectively: Integrating new AI tools into a workflow while maintaining high-quality creative output and originality.

Learning & Development Opportunities:

• Advanced Presentation Design: Opportunities to hone skills in data visualization, narrative structure, and persuasive design for executive audiences.
• AI in Design: Becoming proficient in using AI tools for rapid prototyping, content generation, and workflow optimization.
• Brand System Development: Gaining experience in building and maintaining comprehensive brand design systems.
• Ad Tech Industry Insights: Developing a deeper understanding of the advertising technology landscape and its visual communication needs.
• Cross-functional Exposure: Learning about sales processes, product roadmaps, and marketing strategies through close collaboration.

📝 Enhancement Note: This role offers significant opportunities for professional growth by pushing the boundaries of design in a rapidly evolving tech landscape, particularly with the integration of AI.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for creating a high-stakes presentation from scratch. How do you ensure clarity, persuasion, and brand consistency?"
• "How have you leveraged AI tools in your design process, and what are your thoughts on their future role in brand design?"
• "Walk me through a project where you had to translate complex or abstract information into a clear visual narrative. What was the challenge, and what was the outcome?"
• "How do you approach collaborating with non-design stakeholders (e.g., sales, product managers) to gather requirements and incorporate feedback?"
• "Describe a time you contributed to or expanded a brand design system. What was your approach?"

Company & Culture Questions:

• "What interests you about Madhive and our mission in the ad tech space?"
• "How do you see your design skills contributing to Madhive's business objectives, particularly in supporting sales and marketing?"
• "How do you stay updated on design trends and emerging technologies like AI?"
• "Describe your ideal collaborative environment and how you contribute to a positive team culture, especially in a remote setting."

Portfolio Presentation Strategy:

• Tell a Story: For each project, structure your presentation like a mini case study: Problem -> Your Solution -> Results.
• Highlight Design Decisions: Explain why you made specific design choices, focusing on how they address the project's objectives and enhance communication.
• Focus on Presentations: Dedicate significant time to showcasing your best presentation design work, explaining the narrative flow and persuasive elements.
• Showcase Brand Work: Clearly articulate your understanding and application of brand guidelines and design systems.
• Be Prepared for Questions: Anticipate questions about your process, tool usage, and how you handle feedback or challenges.

📝 Enhancement Note: Candidates should be ready to demonstrate not just their design skills but also their understanding of how design supports business operations, particularly sales enablement and brand strategy. Articulating the "why" behind design choices will be crucial.

📌 Application Steps

To apply for this Senior Brand Designer position:

• Submit your application through the provided link on Ashby.
• Tailor your Resume: Highlight your 5+ years of experience in brand and presentation design, specifically mentioning achievements related to sales enablement, marketing collateral, and visual storytelling. Quantify your impact where possible.
• Curate Your Portfolio: Select your strongest presentation design projects and clearly articulate the business problem, your solution, and the impact. Ensure it showcases brand consistency and your process.
• Prepare for the Interview: Research Madhive's business and recent marketing efforts. Practice discussing your portfolio projects and your approach to using AI tools in design.
• Craft a Compelling Cover Letter (if applicable): Briefly explain why you are a strong fit for Madhive, emphasizing your passion for presentation design and your understanding of their industry.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details, especially regarding team structure, specific benefits, and project details, should be verified directly with Madhive before making application decisions.