Senior Brand Designer

📍 Job Overview

Job Title: Senior Brand Designer
Company: Geviti
Location: Gilbert, Arizona, United States (Remote-eligible within the US, hybrid preference for local candidates)
Job Type: Full-Time
Category: Creative & Media / Marketing / Healthcare Operations
Date Posted: 2025-09-25
Experience Level: 5-10 years
Remote Status: Hybrid (Preference for local candidates), Remote (US-based)

🚀 Role Summary

• This role is pivotal in shaping Geviti's visual identity and creative output across all brand touchpoints, focusing on high-impact digital and campaign assets.
• The Senior Brand Designer will drive creative development from concept to execution, ensuring brand consistency and cultural relevance within the health and wellness sector.
• Responsibilities include leading design for organic and paid social media platforms, optimizing assets for performance testing, and translating campaign strategies into compelling visuals.
• The position requires a strong collaborative spirit, working closely with marketing, product design, and development teams to align creative vision with business objectives.
• This role offers significant autonomy for exploring innovative creative approaches, formats, and trends to deepen audience engagement and strengthen the Geviti brand.

📝 Enhancement Note: While the title is "Senior Brand Designer," the responsibilities heavily lean into performance marketing creative and cross-functional collaboration, indicating a strong GTM (Go-To-Market) focus. The emphasis on "high-performing assets" and "testing and performance" suggests this role will be integral to the marketing operations and demand generation efforts, requiring a strategic understanding of how design drives measurable business outcomes. The inclusion of "health optimization" and "AI-driven care planning" in the company description highlights the need for designers to grasp complex subject matter and translate it into accessible, engaging visuals.

📈 Primary Responsibilities

• Creative Concept & Execution: Lead the end-to-end design process for digital, email, and brand campaigns, transforming strategic briefs into visually compelling and high-performing creative assets.
• Cross-Channel Campaign Design: Develop and execute creative strategies for organic and paid media channels, including Instagram, Reddit, Display, and Programmatic advertising, ensuring assets are optimized for platform-specific engagement and A/B testing.
• Brand Stewardship & Consistency: Act as a guardian of the Geviti brand, ensuring all creative outputs adhere to brand guidelines, maintain visual consistency, and resonate with the target audience in the health and wellness space.
• Collaborative Workflow Management: Partner effectively with marketing, product design, and development teams to integrate creative concepts into broader campaigns, product launches, and user experiences.
• Multi-Format Creative Production: Apply advanced skills in video editing, illustration, and graphic animation to produce dynamic and engaging campaign materials, including concepts for apparel design and web enhancements.
• Innovation & Trend Integration: Proactively research and propose innovative creative approaches, emerging design trends, and new formats to enhance campaign effectiveness and brand differentiation.
• Performance-Oriented Design: Continuously analyze the performance of creative assets, iterating on designs to improve engagement, conversion rates, and overall campaign ROI.

📝 Enhancement Note: The emphasis on "high-performing assets," "testing and performance," and "optimized for testing and performance" strongly suggests that this Senior Brand Designer role is deeply integrated with performance marketing operations and requires a data-informed approach to creative development. The responsibilities imply a need to understand marketing funnels and conversion optimization, aligning design directly with GTM objectives.

🎓 Skills & Qualifications

Education: While not explicitly stated, a Bachelor's degree in Graphic Design, Visual Communications, or a related field is typically expected for a senior-level role in this discipline. Experience: 5-10 years of professional experience in brand design, with a significant focus on digital marketing creative and campaign execution.

Required Skills:

• Advanced Figma Proficiency: Mastery of Figma for UI/UX design, prototyping, and collaborative design workflows.
• Modern Design Workflows: Fluency in contemporary design tools and processes, including version control and efficient asset handoff.
• High-Performing Digital Creative: Proven track record of creating impactful digital assets for paid and organic platforms that drive measurable results.
• Cross-Functional Collaboration: Demonstrated ability to work effectively with marketing, product, and engineering teams, translating feedback and requirements into successful design outcomes.
• Brand Consistency & Stewardship: Strong understanding of brand architecture, visual identity systems, and the ability to maintain brand integrity across diverse touchpoints.
• Video Editing & Animation: Hands-on capability in video editing software (e.g., Adobe Premiere Pro, After Effects) and/or illustration/graphic animation tools.
• Health & Wellness Industry Acumen: A genuine passion for and understanding of the health and wellness sector, its nuances, and its audience.
• Strategic Thinking & Execution: Ability to balance a high-level creative vision with meticulous attention to detail in execution.

Preferred Skills:

• Apparel Design Experience: Previous experience in designing apparel graphics or concepts.
• Illustration & Graphic Animation: Advanced skills in creating custom illustrations and animated graphics.
• Web Design & UI/UX: Experience contributing to web design enhancements or UI/UX improvements.
• Performance Marketing Expertise: Understanding of A/B testing methodologies and creative optimization strategies for digital advertising.
• Experience with AI-driven technologies: Familiarity with AI applications in healthcare or creative fields.

📝 Enhancement Note: The requirement for "advanced proficiency in Figma" and "fluency in modern design workflows" is critical for any operations role involved in content creation and asset management. The emphasis on "high-performing digital creative across paid and organic platforms" and "testing and performance" indicates that this role is not just about aesthetics but about driving measurable business outcomes, a core tenet of revenue and marketing operations.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Demonstrated Performance: Showcase a portfolio with a strong emphasis on digital creative assets that have driven measurable results, such as increased engagement, conversion rates, or click-through rates.
• Cross-Channel Examples: Include case studies or examples of work executed across various digital channels (social media, display ads, email) demonstrating adaptability and platform optimization.
• Brand Consistency in Practice: Present examples that highlight your ability to maintain and evolve a brand's visual identity across diverse applications and campaigns.
• Workflow & Collaboration Evidence: Provide insights into your design process, highlighting how you collaborate with cross-functional teams (marketing, product, development) to achieve project goals.
• Technical Proficiency Showcase: Include examples that clearly demonstrate your advanced skills in Figma, video editing, illustration, or animation.

Process Documentation:

• Design Process Documentation: Be prepared to articulate and potentially document your standard design process, from brief interpretation and ideation to execution, review, and final delivery.
• Collaboration Workflow: Clearly explain how you engage with stakeholders, manage feedback, and integrate their input into your design iterations.
• Asset Optimization Strategies: Detail your approach to optimizing creative assets for specific platforms and performance goals, including any A/B testing methodologies you employ.

📝 Enhancement Note: For a role focused on driving performance through design, a portfolio needs to go beyond aesthetics. It must clearly articulate the process and impact. Candidates should be ready to discuss how their designs contributed to specific GTM objectives, demonstrating an understanding of marketing operations and the link between creative and revenue. This includes detailing their workflow, how they incorporate feedback, and how they measure success.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for a Senior Brand Designer with 5-10 years of experience in the US, particularly in Arizona, a competitive salary range would typically fall between $90,000 and $130,000 annually. This estimate considers factors such as:

• Experience Level: 5-10 years of specialized design experience.
• Location: While remote-eligible, the hybrid preference for the Phoenix area and overall US market rates.
• Industry: The high-growth health optimization and tech sector often commands competitive compensation.
• Role Scope: The emphasis on performance marketing creative and cross-functional leadership suggests a higher compensation bracket.

Benefits:

• Comprehensive Health Insurance: Medical, dental, and vision coverage.
• Retirement Savings Plan: 401(k) or similar plan, potentially with employer matching.
• Paid Time Off (PTO): Generous vacation, sick leave, and paid holidays.
• Remote Work Flexibility: Ability to work remotely within the United States.
• Hybrid Work Option: For local candidates, opportunities for in-office collaboration and team events.
• Professional Development: Opportunities for training, workshops, and conferences to enhance creative and technical skills.
• Stock Options/Equity: Potential for equity in a growing startup.
• Wellness Programs: Access to Geviti's health optimization platform and resources.

Working Hours: Standard full-time hours, typically 40 hours per week. The role offers flexibility in scheduling, especially for remote employees, but requires availability for key meetings and collaborative sessions, particularly for hybrid employees during designated office days.

📝 Enhancement Note: The salary estimate is based on aggregated data for Senior Brand Designer roles in the US, with adjustments for the specified experience level and the growing health-tech industry. The inclusion of specific benefits like "Wellness Programs" and "Stock Options/Equity" is inferred based on the company's description as a fast-growing health optimization platform.

🎯 Team & Company Context

🏢 Company Culture

Industry: Health Optimization / Digital Health / Technology. Geviti operates at the cutting edge of personalized healthcare, leveraging diagnostics and AI to empower individuals in managing their well-being and longevity. This sector demands innovation, scientific rigor, and a deep commitment to user health outcomes. Company Size: Geviti is described as a "fast-growing health optimization company," suggesting it is likely a Series A or B stage startup, potentially employing between 50-200 individuals. This size implies a dynamic, agile environment where individual contributions have a significant impact. Founded: The founding date is not specified, but the company's positioning as "next-generation" implies a relatively recent establishment, likely within the last 5-10 years, focused on modern health technologies.

Team Structure:

• The Senior Brand Designer is a senior individual contributor role.
• They will likely report to a Creative Director, Head of Marketing, or a Marketing Manager.
• Close collaboration is expected with Marketing Specialists, Product Designers, Content Creators, and potentially Product/Engineering teams.
• The team structure is likely lean and cross-functional, typical of a growing startup, requiring adaptability and strong interpersonal skills.

Methodology:

• Data-Driven Design: The emphasis on "high-performing assets" and "testing and performance" indicates a data-driven approach to creative, where design decisions are informed by analytics and user feedback.
• Agile Development: As a fast-growing tech company, Geviti likely employs agile methodologies, requiring designers to be adaptable and responsive to evolving project needs and priorities.
• User-Centricity: The core mission of health optimization points to a strong user-centric approach, where design must prioritize clarity, trust, and empowerment for members.

Company Website: https://geviti-inc.breezy.hr (Note: This is the careers portal URL, the main company website is likely gogeviti.com as derived from the domain.)

📝 Enhancement Note: The company's focus on "health optimization," "AI-driven care planning," and "precision-based care" suggests a sophisticated and science-backed approach. For a designer, this means understanding complex topics and communicating them clearly, ethically, and empathetically. The "fast-growing" nature implies an energetic, potentially demanding, but rewarding environment focused on rapid iteration and impact.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a "Senior" Brand Designer, indicating a level of expertise and autonomy beyond junior or mid-level positions. It requires owning significant aspects of brand creative, from conceptualization to execution, and influencing creative direction within campaigns. It's an individual contributor role with leadership potential in creative execution and strategy.

Reporting Structure: The Senior Brand Designer will likely report into a marketing leadership role (e.g., Head of Marketing, Creative Director, Marketing Manager). They will collaborate extensively with other marketing functions, product design, and development teams, requiring strong stakeholder management and communication skills.

Operations Impact: The Senior Brand Designer's impact will be directly tied to the effectiveness of Geviti's marketing and GTM strategies. By creating compelling, on-brand, and high-performing visual assets, they will:

• Enhance brand recognition and recall.
• Drive engagement and conversion rates for marketing campaigns.
• Support product adoption and user acquisition.
• Contribute to building trust and credibility in the health optimization space.
• Influence the overall perception and market position of Geviti.

Growth Opportunities:

• Creative Leadership: Potential to grow into a Creative Director role or lead a design team as the company scales.
• Specialization: Deepen expertise in specific areas like performance marketing creative, motion graphics, or UI/UX for health platforms.
• Strategic Influence: Contribute more significantly to overall brand strategy and GTM planning.
• Industry Expertise: Develop deep knowledge within the rapidly evolving health-tech and longevity sectors.
• Mentorship: Opportunity to mentor junior designers as the team expands.

📝 Enhancement Note: The "Operations Career Level" classification is crucial here. While the title is "Brand Designer," the responsibilities around performance marketing, testing, and driving GTM outcomes frame this as a role with significant operational impact on revenue generation. Growth into strategic and leadership roles is a key aspect for ambitious operations-focused professionals.

🌐 Work Environment

Office Type: Geviti offers a hybrid work model for local candidates. This suggests a modern office space designed for collaboration, creative sessions, and team building. For remote employees, the focus is on a productive virtual work environment. Office Location(s): The primary office is based in Gilbert, Arizona. This location is specified as having a preference for local talent to leverage the hybrid model. Remote positions are eligible within the United States.

Workspace Context:

• Collaborative Hub: For hybrid employees, the office serves as a hub for in-person collaboration, brainstorming sessions, and fostering team cohesion.
• Technology-Enabled: Expect a work environment equipped with modern design software, collaboration tools, and potentially advanced creative hardware.
• Cross-Functional Interaction: The workspace is designed to facilitate easy interaction with marketing, product, and development teams, promoting a unified approach to GTM initiatives.
• Remote Connectivity: For remote team members, the focus will be on robust digital communication and collaboration platforms to ensure seamless integration with the on-site/hybrid teams.

Work Schedule: While a standard 40-hour work week is expected, Geviti likely offers flexibility in daily scheduling, particularly for remote employees, to accommodate different time zones and work styles. However, core hours for team meetings and collaborative sessions will be essential.

📝 Enhancement Note: The hybrid model implies a need for designers to be adept at both in-person collaboration and remote, asynchronous work. This duality is increasingly common in operations roles, requiring strong communication and self-management skills. The "office space designed for collaboration" suggests an environment that values teamwork and creative exchange, which can be beneficial for iterating on GTM strategies.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess qualifications and fit.
• Portfolio Presentation: A dedicated session where you present your portfolio, highlighting key projects, design process, and impact on business objectives. Expect to discuss your approach to performance-driven creative and brand consistency.
• Skills Assessment/Creative Challenge: You may be asked to complete a design exercise or case study related to Geviti's brand or a specific marketing challenge. This will assess your problem-solving skills, creative thinking, and proficiency with tools like Figma.
• Cross-Functional Interviews: Meetings with marketing, product, and potentially development team members to evaluate collaboration style, communication skills, and understanding of different functional needs.
• Hiring Manager/Leadership Interview: A final discussion to assess cultural fit, strategic alignment, and overall suitability for the senior role.

Portfolio Review Tips:

• Quantify Impact: For each project, clearly state the objective, your role, your process, and most importantly, the measurable results (e.g., X% increase in CTR, Y% improvement in conversion rate, Z% lift in engagement).
• Showcase Process: Don't just show final assets. Include sketches, wireframes, mood boards, and explain your decision-making rationale, especially how you addressed performance goals and brand consistency.
• Highlight Figma & Performance: Emphasize your Figma expertise and provide examples of creative specifically designed for paid/organic platforms and A/B testing.
• Tailor to Geviti: Research Geviti's current branding and marketing efforts. Showcase projects that demonstrate your understanding of the health/wellness space and your ability to adapt to their aesthetic and mission.
• Prepare for the "Why": Be ready to explain why you chose specific design solutions, how they align with business goals, and how you would approach creative challenges for Geviti.

Challenge Preparation:

• Understand Geviti's Brand: Familiarize yourself with their mission, target audience, and existing visual language.
• Performance Marketing Mindset: Think about how design directly contributes to marketing KPIs. Consider common challenges in health tech marketing.
• Figma Proficiency: Be ready to demonstrate your Figma skills quickly and efficiently.
• Concise Communication: Practice articulating your ideas and design rationale clearly and concisely, as often these challenges have time limits.

📝 Enhancement Note: The interview process emphasizes a blend of creative skill, strategic thinking, and operational understanding. The portfolio review is critical for demonstrating how design contributes to GTM success, requiring candidates to "quantify impact" and "showcase process," which are key elements of an operations-focused approach to creative.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: The core design tool for UI/UX, prototyping, and collaborative design. Advanced proficiency is mandatory.
• Adobe Creative Suite: Essential for broader creative tasks, including:
  • Photoshop: For image editing, manipulation, and digital asset creation.
  • Illustrator: For vector graphics, logos, and illustrations.
  • Premiere Pro / After Effects: For video editing, motion graphics, and animation.

Analytics & Reporting:

• Figma Analytics (if applicable): Understanding of built-in Figma analytics for team collaboration and project management.
• Web Analytics Tools (e.g., Google Analytics): Familiarity with how design impacts website performance and user behavior, even if not directly using the tool.
• Social Media Analytics Platforms: Understanding of native analytics within platforms like Instagram, Facebook, etc., to gauge asset performance.

CRM & Automation:

• Marketing Automation Platforms (e.g., HubSpot, Marketo): While not a direct user, understanding how designed assets integrate into email campaigns and automated workflows.
• Project Management Tools (e.g., Asana, Trello, Jira): To manage design projects, track progress, and collaborate with teams.
• DAM (Digital Asset Management) Systems: Potential exposure to systems for organizing and distributing creative assets.

📝 Enhancement Note: The explicit mention of "Figma" and "modern design workflows" is key. For operations professionals, understanding the tools used for content creation and asset management is vital. The inclusion of video editing and animation tools suggests a need for dynamic content production, aligning with modern marketing operations strategies.

👥 Team Culture & Values

Operations Values:

• Data-Driven Decision Making: Emphasizing that design choices are informed by performance metrics, A/B testing results, and user feedback, rather than solely subjective aesthetic preferences.
• Collaboration & Transparency: Fostering an environment where open communication, idea sharing, and constructive feedback are encouraged across all teams, especially between creative, marketing, and product.
• Innovation & Experimentation: Encouraging the exploration of new creative approaches, formats, and technologies to stay ahead in a competitive market, with a willingness to test and learn.
• Impact-Oriented: A strong focus on how creative work directly contributes to Geviti's business objectives, such as user acquisition, engagement, and brand growth.
• User-Centricity & Empathy: Designing with a deep understanding of the user's needs, motivations, and health journey, ensuring clear, trustworthy, and empowering communication.

Collaboration Style:

• Cross-Functional Integration: The design team is expected to be tightly integrated with marketing, product, and development, working collaboratively on campaigns and product enhancements.
• Feedback Loops: A culture of continuous feedback and iteration, where designers actively seek and provide constructive criticism to improve creative output.
• Shared Ownership: Encouraging a sense of shared responsibility for campaign success, where designers are partners in achieving GTM goals.
• Agile & Responsive: Adapting quickly to changing project requirements and market dynamics, often working in agile sprints.

📝 Enhancement Note: The "Operations Values" are framed around principles critical to GTM and RevOps: data-driven approaches, cross-functional collaboration, a focus on impact, and continuous improvement. These are the cultural underpinnings that allow for efficient and effective execution of marketing and sales strategies.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Brand & Performance: The primary challenge will be to create visually stunning and on-brand creative that also meets demanding performance metrics for paid and organic channels.
• Translating Complex Health Concepts: Effectively communicating sophisticated health optimization and AI-driven care planning concepts in an accessible and engaging manner to a broad audience.
• Rapid Iteration in a Fast-Growing Environment: Adapting to evolving brand strategies, campaign needs, and market trends in a dynamic startup setting.
• Remote/Hybrid Collaboration: Ensuring seamless creative collaboration and consistent brand output across dispersed and hybrid team members.
• Measuring Creative ROI: Directly attributing the impact of design on key business metrics and demonstrating the ROI of creative initiatives.

Learning & Development Opportunities:

• Advanced Performance Creative: Deepen skills in designing for A/B testing, conversion rate optimization, and platform-specific ad creative.
• Motion Graphics & Animation: Develop advanced capabilities in video editing and animation to create more dynamic and engaging content.
• Health Tech & Longevity Trends: Gain in-depth knowledge of the health optimization industry, emerging technologies, and scientific advancements.
• Strategic Brand Development: Contribute to the evolution of Geviti's brand strategy and visual identity.
• Cross-Functional Skill Development: Enhance understanding of marketing operations, product development lifecycles, and GTM strategies.

📝 Enhancement Note: The challenges identified are operational in nature, focusing on measurement, efficiency, and cross-functional alignment. The growth opportunities are geared towards enhancing skills that are highly valued in operations-focused roles, particularly in performance marketing and strategic brand management.

💡 Interview Preparation

Strategy Questions:

• Performance-Driven Design: "Describe a time you created digital assets for a paid campaign. What were the objectives, what was your design process, and how did you measure its performance? What would you have done differently?" (Focus on metrics, A/B testing, and optimization.)
• Brand Stewardship: "How do you ensure brand consistency across multiple channels and campaign types, especially when working with different teams or external agencies?" (Highlight your process for maintaining brand integrity and collaboration.)
• Problem-Solving: "Imagine Geviti is launching a new peptide therapy service. How would you approach designing the initial campaign assets to convey both scientific credibility and patient benefit?" (Assess your ability to translate complex information into compelling visuals.)

Company & Culture Questions:

• "Why Geviti?": "What excites you about Geviti's mission and our approach to health optimization?" (Demonstrate genuine interest in the health-tech space and the company's vision.)
• "How do you collaborate?": "Describe your experience working with marketing, product, and development teams. How do you handle conflicting feedback or priorities?" (Showcase your ability to integrate into cross-functional teams and manage stakeholder expectations.)
• "Measuring Impact": "How do you define success for a brand designer in a fast-growing tech company?" (Connect your role to business outcomes and GTM objectives.)

Portfolio Presentation Strategy:

• Structure with Impact: Organize your portfolio presentation around key projects that demonstrate your range, skill, and most importantly, your ability to drive results. For each project, clearly articulate the problem, your solution, your process, and the quantifiable outcomes.
• Highlight Performance Metrics: For any digital campaign work, explicitly call out KPIs, CTRs, conversion rates, engagement metrics, or any other data that shows the success of your creative.
• Showcase Figma & Workflow: Be ready to walk through a relevant project in Figma, demonstrating your proficiency and explaining your workflow, including how you collaborate and iterate.
• Tailor to Geviti: Select projects that are most relevant to Geviti's industry and marketing needs. If you have health/wellness or performance marketing experience, make sure those examples are prominent.
• Articulate Your 'Why': Be prepared to explain the strategic thinking behind your design choices, linking them directly to campaign objectives and brand goals.

📝 Enhancement Note: The interview preparation focuses heavily on demonstrating operational thinking: understanding metrics, process, collaboration, and impact. Candidates need to frame their design expertise within the context of achieving business objectives, which is a hallmark of operations professionals.

📌 Application Steps

To apply for this Senior Brand Designer position:

• Submit your application through the Geviti careers portal at https://geviti-inc.breezy.hr/p/19713c126afc-senior-brand-designer.
• Portfolio Customization: Curate your portfolio to prominently feature your strongest digital creative, focusing on examples that demonstrate performance impact, cross-channel execution, and your proficiency with Figma. Highlight any work relevant to the health & wellness industry.
• Resume Optimization: Tailor your resume to highlight experience relevant to performance marketing creative, brand stewardship, and cross-functional collaboration. Use keywords such as "Figma," "digital creative," "campaign design," "brand consistency," "video editing," and "health & wellness." Quantify achievements where possible.
• Prepare Your Presentation: Practice presenting your portfolio, focusing on storytelling that connects your design work to business objectives and measurable results. Be ready to discuss your process and how you approach performance-driven creative challenges.
• Company Research: Thoroughly research Geviti, its mission, its target audience, and its current marketing efforts. Understand their position in the health optimization market and be prepared to articulate why you are a good fit for their culture and goals.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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