Senior Associate - Graphic Designer

📍 Job Overview

Job Title: Senior Associate - Graphic Designer Company: Nothing Location: Gurgaon, Haryana, India Job Type: Full-time Category: Marketing Operations / Creative Operations Date Posted: 2025-09-17T13:12:51 Experience Level: Mid-Senior Level (5-10 years) Remote Status: On-site

🚀 Role Summary

• This role focuses on adapting global creative assets into locally relevant materials for various marketing channels, including e-commerce, social media, and paid digital campaigns.
• The Graphic Designer will be instrumental in ensuring brand consistency while meeting the specific technical and stylistic requirements of local marketplaces and partners.
• A key aspect involves conceptualizing and executing social media assets and video content for both organic and paid amplification efforts.
• The position requires close collaboration with global brand and creative teams, as well as local marketing stakeholders, to effectively translate brand vision into impactful visual assets.

📝 Enhancement Note: While the job title is "Graphic Designer," the responsibilities and emphasis on translating global assets for "local channel needs," "E-commerce Banners," "Social Media Assets," and "Paid Digital Assets" strongly suggest a role within Marketing Operations or Creative Operations, focusing on the execution and localization of marketing collateral. The requirement to "Understand the brief from the local marketing team and translate it into assets for marketplaces and offline players" further solidifies this operational focus.

📈 Primary Responsibilities

• Collaborate with the global Brand & Creative team to conceptualize and develop localized creative assets that align with international brand guidelines.
• Translate marketing briefs from the local team into high-impact visual assets tailored for e-commerce marketplaces, social media platforms, and offline promotional materials.
• Ensure strict adherence to global brand identity and creative guidelines while innovating to meet specific marketplace requirements and drive disruptive creative output.
• Contribute to the creation of partner-specific assets for both global and local marketing campaigns and key promotional beats throughout the year.
• Conceptualize, design, and execute engaging social media assets to enhance local brand amplification and community engagement.
• Manage the end-to-end video production process, from concept development and storyboarding to editing and final execution for both organic and paid digital channels.

📝 Enhancement Note: The responsibilities highlight a blend of creative execution and operational adherence. The emphasis on "translating global creative assets as per the local channel needs," "understanding E-commerce marketplace guidelines," and "contributing to partner asset requirements" indicates a strong operational component to this creative role, requiring process adherence and stakeholder management within a marketing context.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a Bachelor's degree in Graphic Design, Visual Arts, Marketing, or a related field is typically expected for a role of this seniority and scope. Experience: 6-8 years of professional experience in graphic design, with a proven track record in digital and e-commerce asset creation.

Required Skills:

• Proficiency in industry-standard design software, including Adobe Photoshop, Figma, and Adobe Illustrator.
• Demonstrated ability to create visually compelling assets for e-commerce banners, social media, and digital advertising.
• Foundational knowledge of motion graphics and video editing software for creating engaging video content.
• Excellent communication and interpersonal skills to effectively liaise with global and local marketing teams.
• Strong understanding of brand guidelines and the ability to maintain brand consistency across diverse assets.
• Ability to work effectively in a fast-paced, high-pressure, and dynamic work environment.

Preferred Skills:

• Experience with video editing software beyond basic capabilities (e.g., Adobe Premiere Pro, After Effects).
• A keen interest in design trends, art, technology, fashion, culture, and music, which can inform creative output.
• Proven ability to manage multiple projects simultaneously and meet tight deadlines.
• Experience working with international teams and adapting creative for different cultural contexts.
• A proactive and growth-oriented mindset, eager to develop within a rapidly evolving company.

📝 Enhancement Note: The experience requirement of 6-8 years positions this as a senior role, indicating expectations for a high level of autonomy and problem-solving. The "basic knowledge of motion graphics" suggests that while core design skills are paramount, some video editing capability is also essential, pointing towards a multi-disciplinary creative function.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing a range of digital design work, with a strong emphasis on e-commerce banners, social media campaigns, and paid digital advertising assets.
• Demonstrations of how global brand guidelines were adapted for local market needs and specific platform requirements.
• Examples of video content created, illustrating concept, execution, and impact across organic or paid channels.
• Case studies or examples that highlight the ability to translate marketing briefs into effective visual solutions.
• Visuals that demonstrate an understanding of user experience (UX) principles within digital interfaces, particularly for e-commerce.

Process Documentation:

• Evidence of a structured approach to asset creation, from brief interpretation and concept development to final asset delivery.
• Examples of how feedback from cross-functional teams (global and local marketing) was incorporated into the design process.
• Documentation or clear articulation of workflows for managing asset localization and version control.
• Showcase of how design processes were optimized for efficiency and speed, especially within a fast-paced environment.

📝 Enhancement Note: For a Graphic Designer role with operational responsibilities, the portfolio is crucial. It needs to demonstrate not just creative talent but also the ability to execute within defined parameters, adapt to diverse requirements (e-commerce, social, local), and manage the production lifecycle of assets efficiently.

💵 Compensation & Benefits

Salary Range: For a Senior Associate Graphic Designer with 6-8 years of experience in Gurgaon, India, the estimated annual salary range would typically fall between ₹7,00,000 to ₹12,00,000 INR. This range accounts for the experience level, the specialized skills required (including motion graphics basics), and the demand for creative talent in a growing tech company.

Benefits:

• Opportunity to shape the visual identity of a globally recognized and innovative tech brand.
• Exposure to a fast-paced, creative, and collaborative international work environment.
• A culture that fosters curiosity, creativity, and encourages unconventional approaches to design.
• Commitment to building a diverse, inclusive, and welcoming workplace.
• Potential for professional development and growth within a dynamic company.

Working Hours: The job description implies a standard full-time work week, likely around 40 hours. However, the phrase "exciting yet high-pressure hustling environment" suggests that occasional overtime or flexibility might be required to meet project deadlines and campaign schedules.

📝 Enhancement Note: The salary estimate is derived from industry benchmarks for similar roles in Gurgaon, India, considering the specified experience level and the tech industry context. Benefits are inferred from the "What we offer" section of the job description, focusing on aspects relevant to creative professionals in a growth-stage company.

🎯 Team & Company Context

🏢 Company Culture

Industry: Consumer Technology, focusing on design-led hardware and software experiences. Nothing aims to disrupt the established tech market with a unique brand identity that prioritizes design, emotion, and human creativity. Company Size: While not explicitly stated, Nothing has grown from a startup to a "global challenger," suggesting it's beyond the early startup phase, likely ranging from 50-250 employees globally, with a significant presence in product development and marketing. Founded: Founded in London in 2020, Nothing is a relatively young company, emphasizing agility, innovation, and a fresh perspective on consumer technology.

Team Structure:

• The Graphic Designer will likely be part of the Marketing or Creative team, working closely with both global and local marketing functions.
• They will report to a Marketing Manager or Creative Lead, with direct collaboration with global brand and creative counterparts.
• Cross-functional collaboration is expected with product teams, digital marketing specialists, and potentially e-commerce platform managers.

Methodology:

• Data-driven decision-making is implied, especially in translating assets for "local channel needs" and understanding "E-commerce marketplace guidelines."
• Workflow planning will be essential to manage the localization of global assets and meet the demands of various marketing beats and partner requirements.
• Automation may be leveraged for asset management or campaign deployment, though not explicitly stated for this role.

Company Website: https://nothing.tech/

📝 Enhancement Note: The company culture is described as design-led, creative, and disruptive. The emphasis on "making tech feel exciting again" and valuing "curiosity, creativity, and doing things differently" suggests an environment that encourages bold ideas and rapid iteration.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a "Senior Associate," indicating a mid-to-senior level where individuals are expected to work with a degree of autonomy, manage complex tasks, and contribute to strategic creative execution within marketing operations. Reporting Structure: The designer will likely report to a Marketing Lead or Creative Director, with significant interaction with both global and local marketing teams. This structure allows for exposure to both strategic brand direction and localized campaign execution. Operations Impact: The Graphic Designer directly impacts the effectiveness of marketing campaigns by ensuring assets are visually appealing, on-brand, and optimized for specific channels and platforms. Their work is crucial for driving engagement, conversion, and brand perception in local markets.

Growth Opportunities:

• Skill Specialization: Opportunity to deepen expertise in specific areas like e-commerce design, social media creative strategy, or motion graphics and video editing.
• Brand Stewardship: Potential to become a key custodian of the Nothing brand's visual identity in the Indian market.
• Cross-functional Exposure: Gain experience working with diverse teams, understanding different facets of marketing and product launches.
• Leadership Potential: With proven performance, progression to a Lead Graphic Designer or Creative Manager role is a possibility as the company expands its operations in India.

📝 Enhancement Note: The "Senior Associate" title suggests a role with significant responsibility but potentially still within a learning and development trajectory, offering clear pathways for growth into more senior or specialized creative and operational positions within the marketing function.

🌐 Work Environment

Office Type: This is an "in-office role" based in Gurgaon, India. The description does not specify whether it's a dedicated Nothing office or a shared workspace, but it emphasizes a physical presence. Office Location(s): Gurgaon, Haryana, India. This location is a major business hub in India, known for its concentration of tech companies and creative agencies.

Workspace Context:

• The environment is described as "exciting yet high-pressure hustling." This suggests a dynamic, fast-paced workplace where creativity and efficiency are paramount.
• Collaboration is key, with frequent interaction expected between local and global teams, requiring effective communication and teamwork.
• The company culture values creativity, curiosity, and a willingness to challenge norms, fostering an environment where innovative design solutions are encouraged.

Work Schedule: While a standard full-time schedule is expected, the "hustling environment" implies a need for flexibility to meet project deadlines and campaign demands. This may involve occasional work outside standard hours.

📝 Enhancement Note: The explicit statement that this is an "in-office role" is critical. It signals a preference for in-person collaboration and immediate team interaction, which is common in creative roles that involve rapid feedback loops and shared ideation.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Likely involves a review of the resume and a portfolio to assess creative skills and relevant experience.
• Creative Assessment/Challenge: Candidates may be asked to complete a design task or case study that simulates the role's responsibilities, such as adapting a global asset or creating a social media concept.
• Team/Manager Interviews: Interviews with the hiring manager and potentially other members of the marketing or creative team to evaluate technical skills, creative thinking, communication abilities, and cultural fit.
• Cross-functional Interaction: Potential interviews or discussions with local marketing stakeholders to gauge collaboration and understanding of market needs.

Portfolio Review Tips:

• Showcase E-commerce & Social: Prioritize work that demonstrates proficiency in creating assets for digital platforms, especially e-commerce banners and social media content.
• Highlight Localization: Include examples where you've adapted existing creative assets or developed new ones for specific markets or platforms, showing your understanding of translation and adaptation.
• Video/Motion Graphics: If you have video editing or motion graphics samples, ensure they are well-represented, showcasing your ability to create dynamic content.
• Brand Adherence: Demonstrate your ability to work within brand guidelines while still injecting creativity and innovation.
• Clarity and Impact: Your portfolio should clearly articulate the brief, your solution, and the impact (if quantifiable) of your design work.

Challenge Preparation:

• Understand the Brand: Familiarize yourself thoroughly with Nothing's brand identity, product aesthetic, and marketing communication style.
• E-commerce & Social Trends: Be prepared to discuss current design trends in e-commerce and social media, particularly within the tech and consumer electronics space.
• Tool Proficiency: Be ready to discuss your experience with Photoshop, Figma, and Illustrator, and how you leverage them for efficient workflow.
• Communication Skills: Practice articulating your design choices, the rationale behind them, and how they meet project objectives. Be ready to discuss your collaboration experience with diverse teams.

📝 Enhancement Note: The emphasis on "local channel needs" and "marketplace guidelines" means interviewers will look for a candidate who can balance creative vision with practical execution and an understanding of platform-specific requirements.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Photoshop: Essential for detailed image editing, manipulation, and banner creation.
• Figma: Critical for collaborative design, UI/UX elements, prototyping, and asset management, especially for digital and e-commerce assets.
• Adobe Illustrator: Key for vector graphics, logos, icons, and scalable design elements.

Analytics & Reporting:

• While not explicitly mentioned, familiarity with analytics platforms (e.g., Google Analytics) to understand asset performance on digital channels would be beneficial.
• Understanding of A/B testing methodologies for creative assets could be a plus.

CRM & Automation:

• Not directly applicable to this role, but awareness of how creative assets integrate into marketing automation platforms or CRM systems for campaign delivery is helpful.

📝 Enhancement Note: Proficiency in Photoshop, Figma, and Illustrator is non-negotiable. Basic knowledge of motion graphics implies familiarity with tools like Adobe After Effects or similar software for video editing and animation.

👥 Team Culture & Values

Operations Values:

• Creativity & Innovation: A strong emphasis on original thinking and pushing creative boundaries to make technology exciting.
• Design Excellence: A commitment to high-quality design, attention to detail, and a unique aesthetic across all touchpoints.
• Collaboration: Working effectively with global and local teams to achieve shared marketing objectives.
• Curiosity: A desire to learn, explore new ideas, and stay ahead of design and technology trends.
• Agility: Ability to adapt quickly to changing market demands and project requirements in a fast-paced environment.

Collaboration Style:

• Cross-functional integration is expected, requiring the designer to work closely with marketing teams to understand briefs and deliver assets that meet strategic goals.
• A proactive approach to communication and feedback is important for liaising effectively with global and local stakeholders.
• The team likely fosters an environment of shared learning and constructive critique to elevate the quality of creative output.

📝 Enhancement Note: The company's stated values of "curiosity, creativity, and doing things differently" will heavily influence the team's collaborative style and how performance is evaluated. Expect an environment that encourages initiative and original thinking.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Global Consistency with Local Relevance: The primary challenge will be to adapt global creative assets effectively for the Indian market, ensuring brand integrity while resonating with local nuances and platform requirements.
• Fast-Paced Environment: Meeting tight deadlines for various marketing beats and partner requirements in a "high-pressure hustling environment" will require strong time management and prioritization skills.
• Technical Versatility: The need for proficiency in multiple design tools and basic motion graphics/video editing skills requires a broad skill set and continuous learning.
• Navigating Stakeholder Needs: Effectively managing expectations and incorporating feedback from both global and local marketing teams can be complex.

Learning & Development Opportunities:

• Deep Dive into E-commerce Design: Gaining specialized experience in creating high-converting assets for major e-commerce platforms.
• Motion Graphics & Video Production: Developing advanced skills in video editing and motion graphics, a highly sought-after skill in digital marketing.
• Brand Building: Contributing to the visual narrative of a rapidly growing and distinctive tech brand.
• Cross-Cultural Collaboration: Enhancing communication and adaptation skills by working with international teams.

📝 Enhancement Note: This role presents an excellent opportunity for a designer looking to grow beyond pure creative execution into a more operationally focused role within marketing, managing the lifecycle of creative assets for a dynamic brand.

💡 Interview Preparation

Strategy Questions:

• "How would you approach adapting a global campaign visual for the Indian e-commerce market, considering local consumer behavior and platform specifications?" (Focus on process, platform understanding, and creative adaptation).
• "Describe a time you had to balance strict brand guidelines with a creative brief that required a unique approach. How did you manage it?" (Focus on problem-solving, creativity within constraints, and stakeholder management).
• "Walk us through your process for creating social media assets for a new product launch, from brief to final delivery." (Focus on workflow, tool usage, and strategic thinking).

Company & Culture Questions:

• "What excites you about Nothing's mission and design philosophy?" (Show you've researched and align with their values).
• "How do you stay updated on design trends, particularly in the tech, fashion, and culture spaces?" (Demonstrate your passion and continuous learning).
• "Describe your experience working with international teams and how you handle communication across different time zones and cultures." (Highlight communication and collaboration skills).

Portfolio Presentation Strategy:

• Structure for Impact: Organize your portfolio logically, perhaps by project type (e-commerce, social, video) or by showcasing the adaptation process.
• Tell a Story: For each project, clearly state the brief, your role, the challenges, your creative solution, and the outcome (if measurable).
• Highlight Tool Proficiency: Be ready to briefly discuss your workflow and how you utilize Photoshop, Figma, and Illustrator to achieve your results efficiently.
• Showcase Versatility: Ensure your portfolio demonstrates a range of styles and formats relevant to the job description.

📝 Enhancement Note: Be prepared to discuss not just your design output but also your process, your understanding of marketing objectives, and how you integrate feedback. The emphasis on "disruptive creative assets" means they are looking for someone who can innovate within the brand's framework.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided Greenhouse link.
• Portfolio Customization: Curate your portfolio to prominently feature your strongest work in e-commerce banners, social media graphics, and any video editing projects. Ensure it clearly demonstrates your ability to adapt global assets for local markets.
• Resume Optimization: Tailor your resume to highlight your 6-8 years of design experience, proficiency in Photoshop, Figma, and Illustrator, and any experience with motion graphics or video editing. Quantify achievements where possible.
• Interview Preparation: Practice discussing your design process, your understanding of brand localization, and your collaboration style. Prepare specific examples for behavioral questions related to working in a fast-paced, high-pressure environment.
• Company Research: Thoroughly research Nothing's brand, products, and recent campaigns. Understand their design philosophy and how this role contributes to their overall marketing strategy.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.