Remote Product Strategy Director

📍 Job Overview

Job Title: Director of Product Marketing

Company: Jobgether (Partner Company)

Location: Remote (Based in West Virginia, United States)

Job Type: Full-time

Category: Product Marketing / Go-to-Market Operations

Date Posted: March 02, 2026

Experience Level: 7-10 years

Remote Status: Fully Remote

🚀 Role Summary

• Spearhead product and portfolio positioning strategies, meticulously aligning them with Ideal Customer Profiles (ICPs), buyer personas, and specific use cases.

• Develop and articulate compelling, differentiated value propositions and competitive messaging that resonates with target audiences.

• Translate complex product capabilities into clear, outcome-oriented narratives that highlight customer benefits and business impact.

• Drive comprehensive Go-to-Market (GTM) planning and execution for new product launches and feature enhancements, ensuring a cohesive and impactful market entry.

• Serve as a critical liaison between Product Management, Sales, Customer Success, and Marketing teams, fostering alignment and driving shared objectives.

• Equip the Sales team with high-impact enablement tools and tailored narratives to support strategic deals and drive revenue growth.

📝 Enhancement Note: While the title is "Director of Product Strategy," the core responsibilities and requirements strongly indicate a Product Marketing focus, particularly within Go-to-Market (GTM) strategy and execution. The emphasis on positioning, messaging, sales enablement, and GTM planning aligns with a Product Marketing Director role. For operations professionals, this means understanding how product strategy translates into actionable GTM plans, sales processes, and ultimately, revenue generation.

📈 Primary Responsibilities

• Own and refine product and portfolio positioning, ensuring strong alignment with Ideal Customer Profiles (ICPs), buyer personas, and specific use cases within regulated and risk-oriented markets.

• Develop and articulate clear, differentiated value propositions and competitive messaging that effectively communicates product superiority and unique selling points.

• Translate technical product capabilities into compelling, outcome-oriented narratives that resonate with business stakeholders and address critical market needs.

• Maintain a robust competitive intelligence framework, including market trends, win/loss insights, and differentiation strategies to inform product and marketing efforts.

• Lead the end-to-end Go-to-Market (GTM) planning and execution for new products and features, defining launch strategies, success metrics, and cross-functional alignment.

• Partner closely with Product Management to ensure roadmap alignment, gather market validation, and contribute to product strategy from a market perspective.

• Define and track key launch success metrics, monitoring performance against GTM objectives and iterating as necessary.

• Ensure consistent and compelling product messaging across all marketing channels, sales collateral, and customer-facing communications.

• Equip the Sales team with high-impact enablement tools, including messaging guides, pitch decks, battlecards, and competitive analysis, to enhance their effectiveness.

• Support strategic sales deals by developing tailored narratives, positioning, and competitive counter-messaging.

• Measure and optimize the effectiveness of sales enablement programs, gathering feedback and iterating on content and training.

• Own the creation and maintenance of core marketing assets, including messaging frameworks, competitive battlecards, and thought leadership content.

• Leverage customer insights, market research, and sales feedback to continuously refine product positioning and GTM strategies.

• Serve as the primary marketing partner to Product, Sales, and Customer Success, fostering strong cross-functional collaboration and alignment.

📝 Enhancement Note: The responsibilities heavily lean into Product Marketing and GTM strategy. For an operations professional, this means understanding the critical link between product capabilities, market messaging, sales enablement, and revenue generation. The role requires translating product vision into actionable GTM plans and ensuring sales teams are equipped to succeed.

🎓 Skills & Qualifications

Education:

Experience:

• 7–10 years of progressive experience in B2B enterprise SaaS product marketing.

• Proven track record of developing and executing successful product marketing strategies and Go-to-Market plans.

Required Skills:

• Product Positioning & Messaging: Expertise in developing clear, differentiated value propositions, ICP alignment, and outcome-oriented narratives.

• Go-to-Market (GTM) Strategy: Proven ability to lead end-to-end GTM planning and execution for new product launches and feature enhancements.

• Competitive Intelligence: Strong skills in market analysis, competitive landscaping, win/loss analysis, and developing differentiation frameworks.

• Sales Enablement: Experience in creating and delivering effective sales enablement materials, training, and tools to drive sales productivity.

• Cross-Functional Collaboration: Excellent ability to partner effectively with Product Management, Sales, Customer Success, and other marketing functions.

• Strategic Thinking & Execution: Ability to translate market insights into actionable strategies and drive hands-on execution.

• Commercial Acumen: Deep understanding of the B2B sales cycle, buyer personas, and commercial drivers.

• Communication Skills: Exceptional written and verbal communication skills, with the ability to articulate complex ideas clearly and persuasively.

• Enterprise SaaS Experience: In-depth knowledge of the enterprise SaaS market landscape and common business models.

• Domain Expertise: Deep expertise in third-party risk management or compliance.

Preferred Skills:

• Experience in high-growth, startup, or Private Equity (PE)-backed environments.

• Familiarity with Salesforce CRM for sales process understanding and reporting.

• Proficiency with marketing automation tools (e.g., HubSpot, Marketo, Pardot) for campaign execution and lead management.

• Experience working with data analytics and reporting tools to measure marketing effectiveness.

📝 Enhancement Note: The emphasis on "regulated and risk-oriented markets" and "third-party risk management or compliance" indicates a specialized domain. Candidates with experience in these specific verticals will have a significant advantage. For operations professionals, understanding how these market nuances impact GTM strategies and sales processes is crucial.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Messaging Frameworks: Examples of developed messaging frameworks, clearly articulating value propositions and differentiation for specific products or solutions.

• Go-to-Market Plans: Case studies or detailed outlines of end-to-end GTM strategies executed for new product launches, including objectives, target audiences, key initiatives, and success metrics.

• Sales Enablement Materials: A selection of sales enablement collateral created, such as battlecards, pitch decks, talking points, or training materials, demonstrating impact on sales effectiveness.

• Competitive Analysis: Demonstrations of competitive intelligence gathering and analysis, including frameworks or reports that informed product strategy or GTM approaches.

• Outcome-Oriented Narratives: Examples of how product capabilities were translated into compelling, customer-centric stories that drive engagement and influence purchasing decisions.

Process Documentation:

• Product Messaging Development: Documentation of the process for developing and refining product messaging, including market research, persona development, and cross-functional input.

• GTM Planning & Execution: Workflows and methodologies used for planning and executing product launches, from strategy definition to post-launch analysis and optimization.

• Sales Enablement Delivery: Processes for creating, deploying, and measuring the effectiveness of sales enablement programs, including feedback loops with the sales team.

• Market Intelligence Integration: How market insights and competitive data are collected, analyzed, and integrated into ongoing product marketing and GTM strategies.

📝 Enhancement Note: Candidates should be prepared to showcase a portfolio that demonstrates not just theoretical knowledge but also practical application of product marketing principles, with a strong emphasis on driving measurable business outcomes. For operations roles, this highlights the need for data-driven storytelling and clear process documentation.

💵 Compensation & Benefits

Salary Range:

Benefits:

• Competitive Salary: A compensation package designed to reflect your skills, experience, and contributions.

• Flexible Working Hours: The autonomy to manage your schedule to best suit productivity and work-life balance.

• Fully Remote Work: The freedom and flexibility to work from any location, eliminating commute time and offering greater personal control over your work environment.

• Meaningful Mission: The opportunity to contribute to a company focused on fostering ethical business practices, providing a sense of purpose beyond typical commercial objectives.

• Impactful Role: A chance to make a significant impact in a rapidly growing company, with direct influence on product strategy and market success.

• Potential for Travel: Approximately 15-25% travel for customer meetings and industry events, offering opportunities for in-person engagement and networking.

Working Hours:

• Standard full-time hours are expected, but the company offers flexible working hours, allowing for greater autonomy in structuring the workday. The role is designed for individuals who can manage their time effectively to meet business objectives and collaborate across time zones.

📝 Enhancement Note: The salary range is an estimate based on industry data for Director-level Product Marketing roles in enterprise SaaS, adjusted for the specified experience level and the remote nature of the position, with consideration for the specialized domain. The benefits highlight flexibility and a mission-driven aspect, appealing to professionals seeking more than just compensation.

🎯 Team & Company Context

🏢 Company Culture

Industry: Enterprise SaaS, specializing in Third-Party Risk Management and Compliance solutions.

Company Size: While not explicitly stated, the mention of "high-growth or PE-backed environments" suggests a company that is likely past the startup phase and is experiencing significant scaling, potentially ranging from 50-500 employees. This implies a dynamic, fast-paced environment with evolving processes.

Founded: The founding date is not provided, but the company's focus on risk management and compliance indicates a commitment to addressing critical business needs in a complex regulatory landscape.

Team Structure:

• Product Marketing Team: Likely a dedicated product marketing function responsible for strategy, positioning, and GTM. This role will be a senior leader within this function.

• Cross-Functional Collaboration: The role emphasizes strong partnerships with Product Management (for roadmap alignment and market validation), Sales (for enablement and deal support), and Customer Success (for customer insights and retention strategies).

• Reporting Structure: The Director will likely report into a VP of Marketing, Chief Marketing Officer (CMO), or potentially a VP of Product, depending on the company's organizational design.

Methodology:

• Data-Driven Decisions: Expect a strong emphasis on using market data, customer feedback, and performance metrics to inform product positioning and GTM strategies.

• Agile GTM Execution: Given the high-growth context, a flexible and iterative approach to GTM planning and execution is probable, allowing for adjustments based on market feedback.

• Customer-Centricity: A focus on understanding customer needs, translating them into product value, and ensuring effective communication of that value.

Company Website: jobgether.com (Note: This is the platform posting the job, not necessarily the partner company's website. The partner company's website would typically be linked if available).

📝 Enhancement Note: The company operates in a crucial and complex sector (Risk Management/Compliance), suggesting a culture that values precision, ethical conduct, and a deep understanding of regulatory environments. The "high-growth" aspect points to a culture that is ambitious, adaptable, and likely embraces innovation.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned at a Director level, signifying significant responsibility and strategic input. It requires a blend of strategic vision and hands-on execution, making it a key leadership position within the marketing organization.

Reporting Structure: The Director will likely report to a senior executive (VP/CMO) and will be responsible for guiding product marketing strategy. They will work closely with leaders in Product Management, Sales, and Customer Success, influencing their strategies through effective market insights and GTM planning.

Operations Impact: This role directly impacts revenue growth by ensuring products are effectively positioned, messaging resonates with target customers, and sales teams are equipped to sell efficiently. Success in this role translates to increased market share, higher conversion rates, and stronger customer adoption.

Growth Opportunities:

• Leadership Expansion: Potential to grow into a VP of Product Marketing or CMO role as the company scales.

• Strategic Influence: Opportunity to shape the overall product strategy and market approach of a growing company.

• Domain Specialization: Deepen expertise in the critical fields of third-party risk management and compliance, becoming a recognized thought leader.

• Cross-Functional Leadership: Develop broader leadership skills through extensive collaboration with various departments, potentially leading cross-functional GTM initiatives.

• Mentorship: Opportunity to mentor and develop junior product marketing professionals as the team expands.

📝 Enhancement Note: This role offers significant career advancement potential, particularly for individuals who can demonstrate strategic leadership and a tangible impact on revenue and market penetration within a growing enterprise SaaS company.

🌐 Work Environment

Office Type: Fully Remote. This signifies a distributed workforce, requiring strong asynchronous communication skills and a high degree of self-discipline and autonomy.

Office Location(s): While the job is posted as being in West Virginia, the "Fully Remote" designation means candidates from other locations within the United States may be considered, provided they can legally work and potentially meet any state-specific tax nexus requirements. Travel is expected for customer meetings and events (15-25%).

Workspace Context:

• Collaborative Environment: Despite being remote, the role requires extensive collaboration. This will be facilitated through video conferencing, project management tools, and dedicated communication platforms.

• Technology & Tools: Access to a robust technology stack for communication, project management, CRM, and marketing automation is essential. The company will likely provide necessary software licenses.

• Team Interaction: Opportunities for interaction will primarily be virtual, through team meetings, brainstorming sessions, and one-on-one discussions. Occasional in-person events may foster deeper team connections.

Work Schedule:

• The company offers flexible working hours, allowing employees to structure their day around peak productivity times and personal needs. However, core hours for collaboration and responsiveness will likely be expected, especially when interacting with teams in different time zones.

📝 Enhancement Note: The remote nature demands strong self-management, excellent written and verbal communication, and comfort with digital collaboration tools. The travel requirement indicates a need for adaptability and willingness to engage in person when business needs dictate.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and application by Jobgether's AI and internal team to assess initial fit against core requirements.

• Hiring Manager Interview: A discussion with the hiring manager to delve into your experience, strategic thinking, and domain expertise, particularly regarding product marketing and GTM.

• Cross-Functional Interviews: Meetings with key stakeholders from Product Management, Sales, and potentially Customer Success to assess collaboration skills, communication style, and ability to align diverse perspectives.

• Case Study/Presentation: A practical exercise where you may be asked to develop a GTM strategy for a hypothetical product or refine messaging for a specific market segment. This will be presented to a panel.

• Final Interview: Potentially with a senior executive (e.g., CMO, CEO) to discuss vision, leadership potential, and cultural fit.

Portfolio Review Tips:

• Highlight GTM Success: Showcase examples of successful product launches or GTM strategies you've led, quantifying results (e.g., revenue impact, market share growth, conversion rate improvements).

• Demonstrate Messaging Expertise: Include examples of value propositions and messaging frameworks you've developed, explaining the strategic thinking behind them and how they addressed specific market needs or competitive pressures.

• Showcase Sales Enablement Impact: Present materials you've created for sales enablement and, if possible, provide data on how they improved sales team performance or deal velocity.

• Focus on Domain Relevance: Emphasize your experience and understanding of third-party risk management, compliance, or similar regulated markets.

• Quantify Achievements: Whenever possible, use numbers and data to illustrate the impact of your work, demonstrating your ability to drive measurable business outcomes.

Challenge Preparation:

• GTM Scenario: Be prepared for a GTM challenge that might involve defining a launch strategy for a new feature or product in a regulated market. Focus on market segmentation, positioning, messaging, channel strategy, and success metrics.

• Messaging Refinement: You might be asked to refine existing product messaging to better resonate with a specific persona or address a competitive threat.

• Sales Enablement Strategy: Prepare to outline how you would equip a sales team to effectively sell a complex SaaS solution in a regulated environment.

📝 Enhancement Note: The interview process will heavily focus on strategic thinking, GTM execution, and the ability to translate technical product features into business value. A strong, relevant portfolio is critical for demonstrating practical experience.

🛠 Tools & Technology Stack

Primary Tools:

• CRM: Familiarity with Salesforce is explicitly mentioned and is crucial for understanding sales processes, pipeline management, and customer data.

• Marketing Automation: Experience with platforms like HubSpot, Marketo, or Pardot is preferred for campaign execution, lead nurturing, and marketing operations integration.

• Product Analytics: Tools such as Amplitude, Mixpanel, or Pendo are valuable for understanding user behavior, product adoption, and feature usage.

• Collaboration & Project Management: Proficiency with tools like Slack, Microsoft Teams, Asana, Jira, or Trello for communication, task management, and workflow tracking.

Analytics & Reporting:

• Business Intelligence (BI) Tools: Experience with tools like Tableau, Power BI, or Looker for creating dashboards and reports to track GTM performance, sales metrics, and market insights.

• Spreadsheet Software: Advanced proficiency in Microsoft Excel or Google Sheets for data analysis, modeling, and reporting.

CRM & Automation:

• CRM Configuration/Usage: While not explicitly stated for this role, understanding CRM data structure and how it interfaces with marketing efforts is key.

• Workflow Automation: Familiarity with marketing automation workflows and potentially basic understanding of integration platforms (e.g., Zapier) to connect different tools for seamless GTM execution.

📝 Enhancement Note: While this is a Product Marketing role, familiarity with the tools that Sales and Marketing Operations use is essential for effective collaboration and GTM execution. Understanding how these systems integrate and support revenue generation is paramount.

👥 Team Culture & Values

Operations Values:

• Data-Driven Decision Making: A core value expected in any high-growth tech company, particularly in operations and marketing, emphasizing the use of metrics and analytics to guide strategy and execution.

• Customer Centricity: A strong focus on understanding and meeting customer needs, ensuring that product messaging and GTM strategies are aligned with customer value.

• Collaboration & Transparency: Given the remote nature and cross-functional demands, open communication, transparency, and a collaborative spirit are vital for success.

• Agility & Adaptability: In a high-growth environment, the ability to adapt quickly to market changes, iterate on strategies, and embrace new approaches is highly valued.

• Ethical Practices: Given the company's focus on risk management and compliance, a strong commitment to ethical conduct and integrity in all business dealings is likely a foundational value.

Collaboration Style:

• Asynchronous Communication: A primary mode of interaction, requiring clear, concise written communication and proactive updates.

• Virtual Teamwork: Leveraging digital tools to foster a sense of team even when geographically dispersed, with regular virtual meetings and shared project spaces.

• Cross-Functional Partnership: Working closely with Product, Sales, and Customer Success, acting as a bridge to ensure alignment between product capabilities, market needs, and sales execution.

• Feedback Integration: An environment where feedback from sales, product, and customers is actively sought, incorporated, and used to refine strategies.

📝 Enhancement Note: The culture likely balances the ambition of a high-growth company with the precision and responsibility required for operating in regulated markets, emphasizing both innovation and integrity.

⚡ Challenges & Growth Opportunities

Challenges:

• Navigating Regulated Markets: The complexity of positioning products in third-party risk management and compliance requires a nuanced understanding of regulations, legal frameworks, and customer trust.

• Translating Technical Capabilities: Effectively communicating the value of complex SaaS solutions to diverse audiences, from technical users to C-suite executives.

• Driving Remote Collaboration: Ensuring seamless communication and alignment across geographically dispersed teams and stakeholders.

• Balancing Strategy and Execution: Juggling high-level strategic planning with the hands-on execution required for GTM initiatives and asset creation.

• Maintaining Competitive Edge: Continuously monitoring the evolving threat landscape and competitive offerings in the risk management and compliance space.

Learning & Development Opportunities:

• Domain Expertise Deepening: Opportunities to become a recognized expert in third-party risk management and compliance product marketing.

• GTM Strategy Innovation: Exposure to and leadership of cutting-edge GTM strategies in a dynamic SaaS environment.

• Executive Exposure: Direct interaction with senior leadership, providing insights into strategic business decision-making.

• Cross-Functional Skill Development: Enhancing skills in product management, sales strategy, and customer success through close collaboration.

• Leadership Development: Potential for formal or informal mentorship and training to prepare for future leadership roles.

📝 Enhancement Note: This role offers a steep learning curve in a critical and specialized market, providing significant opportunities for professional growth and impact.

💡 Interview Preparation

Strategy Questions:

• GTM Planning: "Describe your process for developing a Go-to-Market strategy for a new enterprise SaaS product in a regulated industry. What are the key components, and how do you measure success?" (Focus on market segmentation, ICPs, messaging, channels, and KPIs.)

• Messaging & Positioning: "How would you articulate the value proposition for a product aimed at third-party risk management to a Chief Information Security Officer (CISO) versus a Chief Procurement Officer?" (Demonstrate ability to tailor messaging to different personas and business needs.)

• Competitive Differentiation: "Imagine a competitor launches a new feature that directly challenges our core offering. How would you assess this threat, and what steps would you take from a product marketing perspective?" (Showcase competitive analysis and strategic response planning.)

Company & Culture Questions:

• Understanding the Market: "What are the biggest challenges and opportunities you see in the third-party risk management market today?" (Demonstrate research and industry insight.)

• Collaboration Style: "How do you ensure alignment between Product, Sales, and Marketing when launching a new product remotely?" (Highlight your approach to cross-functional collaboration and communication.)

• Impact Measurement: "How do you measure the effectiveness of your product marketing efforts, particularly in terms of revenue impact and sales enablement?" (Focus on quantifiable results and ROI.)

Portfolio Presentation Strategy:

• Structure Your Narrative: For each portfolio piece, explain the problem, your solution (strategy/asset), and the measurable outcome or impact.

• Quantify Results: Use data, metrics, and specific achievements to back up your claims. For example, "Increased sales qualified leads by X%" or "Reduced sales cycle time by Y days through improved enablement."

• Focus on Strategy: Clearly articulate the strategic thinking behind your work, not just the execution. Explain why you made certain decisions.

• Tailor to the Role: Emphasize examples that are most relevant to enterprise SaaS, GTM, regulated markets, and sales enablement.

📝 Enhancement Note: Prepare to discuss your strategic approach to product marketing, demonstrate a deep understanding of the GTM lifecycle, and articulate how you translate complex product features into compelling business value, all within the context of regulated markets.

📌 Application Steps

To apply for this operations-adjacent product marketing position:

• Submit your application through the provided Jobgether portal.

• Portfolio Customization: Curate your portfolio to highlight your most impactful GTM strategies, messaging frameworks, and sales enablement successes, specifically tailored to enterprise SaaS and any relevant regulated industries. Ensure case studies clearly demonstrate measurable outcomes.

• Resume Optimization: Update your resume to prominently feature keywords related to Product Marketing, Go-to-Market (GTM), Enterprise SaaS, Risk Management, Compliance, Sales Enablement, and ICP/Persona development. Quantify achievements wherever possible.

• Interview Preparation: Practice articulating your GTM process, competitive analysis methodologies, and how you translate product capabilities into revenue-driving narratives. Prepare specific examples for strategic and situational questions.

• Company Research: Thoroughly research Jobgether and, if possible, any information available about their partner company. Understand their mission, market position, and the nuances of the risk management and compliance sector.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.