Senior Brand Designer till Lund!

📍 Job Overview

Job Title: Senior Brand Designer till Lund!

Company: Sway Sourcing

Location: Lund, Sweden

Job Type: Full-time

Category: Brand Design / Marketing Operations

Date Posted: April 8, 2026

Experience Level: 5-10 years

Remote Status: Hybrid (75% Remote)

🚀 Role Summary

• Spearhead brand strategy development for innovative foodtech companies, defining positioning, image, and customer value propositions.

• Architect and execute comprehensive brand and visual identity systems, including logo, color palettes, and typography, ensuring brand consistency and impact.

• Champion the integration of sustainability values into brand messaging and visual representation to build trust and market credibility.

• Lay the foundational elements for long-term brand growth and market differentiation within the foodtech sector.

• Serve as a strategic and operational bridge, translating high-level brand objectives into actionable design and marketing initiatives.

📝 Enhancement Note: This role is positioned as a Senior Brand Designer with a strong emphasis on strategic brand development and a focus on the foodtech industry. The "operations" aspect is derived from the need to build foundational brand platforms that support ongoing business growth and market positioning, aligning with GTM (Go-To-Market) operations principles. The hybrid nature and project-based timeline suggest a dynamic, results-oriented environment.

📈 Primary Responsibilities

• Develop and articulate a clear brand strategy, encompassing the company's "why," core positioning, desired image, and unique customer benefits, specifically for foodtech clients.

• Design and implement a cohesive brand and visual identity system, including logo creation, color scheme selection, typography guidelines, and overall brand aesthetic.

• Ensure all brand communications and visual elements effectively convey sustainability values and foster consumer trust and confidence.

• Establish a robust brand architecture and messaging framework that supports long-term business growth and enhances market positioning.

• Collaborate closely with stakeholders to translate strategic brand objectives into tangible design deliverables and operational marketing plans.

• Conduct market research and competitive analysis to inform brand strategy and identify opportunities for differentiation within the foodtech landscape.

• Oversee the consistent application of brand guidelines across all touchpoints, ensuring a unified and compelling brand experience.

• Contribute to the development of marketing collateral and campaign concepts that align with the established brand strategy and visual identity.

📝 Enhancement Note: The responsibilities are inferred from the core description, focusing on the strategic and operational execution of brand development within the foodtech context. The emphasis is on building a foundational brand that acts as a key component of the Go-To-Market strategy for the supported companies.

🎓 Skills & Qualifications

Education: Bachelor's degree in Graphic Design, Branding, Marketing, or a related field is preferred. Equivalent practical experience will be strongly considered.

Experience: Minimum of 5-10 years of experience in brand design, with a significant portion focused on the food or foodtech industry. Proven experience in developing brand platforms from inception to execution.

Required Skills:

• Extensive experience in developing comprehensive brand strategies, including defining mission, vision, positioning, and value propositions.

• Proven ability to create and implement full visual identity systems: logo design, color palettes, typography, and brand style guides.

• Strong understanding of consumer-facing brands and their dynamics, particularly within the food and beverage sector.

• Proficiency in strategic planning and translating strategic concepts into actionable design and marketing plans.

• Deep understanding of sustainability principles and how to effectively integrate them into brand narratives and visual communications.

• Excellent command of design software, including Adobe Creative Suite (Illustrator, Photoshop, InDesign).

• Ability to work both strategically and operationally, managing projects from concept to completion.

Preferred Skills:

• Experience in innovation initiatives or working with startups/scale-ups in the foodtech space.

• Familiarity with market research methodologies and competitive analysis.

• Knowledge of digital marketing principles and their application to brand building.

• Experience working within project-based frameworks with defined timelines.

• Understanding of public funding initiatives and their impact on project scope.

📝 Enhancement Note: The experience level and specific industry focus (foodtech, sustainability) are key differentiators. The blend of strategic and operational skills is crucial for this role, as it involves not just design but also the foundational strategic work that underpins GTM efforts.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a minimum of 3-5 comprehensive brand development projects, ideally within the food/foodtech or sustainability sectors.

• Each project should clearly demonstrate the brand strategy development process, from initial research and positioning to final visual identity execution.

• Include examples of logo design, color palettes, typography systems, and brand guidelines.

• Highlight case studies that detail the "why" behind strategic decisions and how they supported business objectives.

Process Documentation:

• Be prepared to articulate your process for developing a brand strategy from scratch, including key stages, methodologies, and stakeholder engagement.

• Showcase examples where you've defined brand positioning and customer value propositions.

• Provide insights into your workflow for creating visual identity systems, ensuring consistency and scalability.

• Be ready to discuss how you measure the impact of brand initiatives on market perception and business growth.

📝 Enhancement Note: Given the senior nature of the role and the strategic focus, the portfolio is expected to be robust and clearly articulate the candidate's strategic thinking and process. The ability to demonstrate ROI through brand building is implicitly required.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for Senior Brand Designers in Sweden with 5-10 years of experience, particularly in specialized sectors like foodtech/sustainability, a competitive salary range would be estimated between 55,000 - 75,000 SEK per month. This range is dependent on the specific project scope, duration, and the candidate's proven impact.

Benefits:

• Flexible Work Arrangement: Significant flexibility with 75% remote work allowance, enabling a strong work-life balance.

• Remote Work Opportunities: Ability to work from home for the majority of the contract duration.

• Impactful Project: Opportunity to contribute to a forward-thinking innovation initiative with a focus on sustainability and growth.

• Professional Development: Exposure to the dynamic foodtech industry and involvement in a project with potential for extension.

• Competitive Compensation: A strong monthly salary reflecting the senior level and specialized expertise required.

Working Hours: The role is full-time, with an estimated 40 hours per week. The hybrid and remote nature allows for flexibility in structuring the workday, provided project deadlines and collaboration needs are met.

📝 Enhancement Note: Salary is estimated based on the seniority, location (Lund, Sweden), and specialized industry (foodtech). The benefits highlight the flexibility and impact, which are key selling points for this contract-based role.

🎯 Team & Company Context

🏢 Company Culture

Industry: The project operates within the Food & Beverage and Technology sectors, specifically focusing on Foodtech and Sustainability. This involves supporting small to medium-sized enterprises (SMEs) in enhancing their competitiveness, sustainability, and growth through innovation.

Company Size: Sway Sourcing itself is a growing recruitment partner with offices in Sweden and Spain, indicating a dynamic and potentially international operational environment. The "project" itself is an innovation initiative, suggesting a collaborative and results-driven atmosphere.

Founded: Sway Sourcing was founded recently, positioning them as a modern and agile player in the recruitment market. This implies a culture that values innovation, efficiency, and a forward-thinking approach.

Team Structure:

• The Senior Brand Designer will likely work within a project team dedicated to supporting the foodtech initiative. This team may include innovation managers, business developers, and potentially other marketing or design specialists.

• Collaboration will extend to the SMEs being supported, requiring interaction with their leadership and marketing teams.

Methodology:

• Data-Driven Brand Strategy: The approach emphasizes understanding market needs, consumer insights, and competitive landscapes to inform brand development.

• Process Optimization: The initiative aims to strengthen SMEs, implying a focus on efficient and effective brand-building processes that yield tangible business results.

• Sustainability Integration: A core methodology is embedding sustainability as a key brand differentiator and value driver.

• Agile Project Management: Given the project-based nature and defined timelines, an agile approach to project execution is expected.

Company Website: https://www.swaysourcing.com

📝 Enhancement Note: The context is about a specific project within a larger recruitment firm. The culture is inferred to be innovative, collaborative, and focused on driving growth and sustainability within the foodtech sector.

📈 Career & Growth Analysis

Operations Career Level: This is a Senior-level, project-based role focused on Brand Design and Strategy. It sits at the intersection of creative execution and strategic business development, crucial for GTM operations. The seniority implies a high degree of autonomy and responsibility for key deliverables.

Reporting Structure: The designer will report to a project lead within the innovation initiative. While Sway Sourcing is the recruiting partner, the day-to-day management and project oversight will come from the initiative's leadership. This structure allows for direct engagement with the strategic goals of the project.

Operations Impact: The role's impact is significant, as it directly shapes the market perception, competitive positioning, and growth potential of foodtech SMEs. A strong brand platform is fundamental to successful go-to-market strategies, influencing customer acquisition, investor relations, and overall business development.

Growth Opportunities:

• Specialization: Deepen expertise in branding for the foodtech and sustainability sectors, becoming a sought-after specialist.

• Project Expansion: Potential for a 2-month contract extension, offering extended engagement and the opportunity to see brand initiatives through to further stages.

• Networking: Build a robust network within the foodtech innovation ecosystem and with other SMEs.

• Portfolio Enhancement: Develop high-impact case studies that showcase strategic brand building for a growing industry.

📝 Enhancement Note: The growth opportunities are framed around project continuity, specialization, and portfolio building, which are key for senior, contract-based roles. The operational impact is tied to the foundational role of branding in GTM success.

🌐 Work Environment

Office Type: The role is based in Lund, Sweden, with a hybrid model allowing for 75% remote work. This suggests a modern work environment that balances remote flexibility with in-person collaboration. The specific office environment for the in-office days would likely be a professional workspace conducive to creative and strategic work.

Office Location(s): The physical location is Lund, Sweden, with the address mentioned as "Stortorget." This central location in Lund is likely to be easily accessible.

Workspace Context:

• Collaborative Hub: The in-office days are an opportunity for focused collaboration, brainstorming, and team alignment with project stakeholders.

• Remote Efficiency: The 75% remote component allows for focused individual work, creative deep dives, and flexibility in managing personal schedules.

• Technology Support: While not explicitly stated, it's assumed that standard professional design tools and communication platforms will be available and supported for both remote and in-office work.

Work Schedule: Full-time (approx. 40 hours/week) with flexibility. The emphasis is on achieving project milestones and delivering high-quality work within the contract period (April 15 - May 31, 2026, with potential extension).

📝 Enhancement Note: The hybrid nature is a key aspect, emphasizing a balance between focused remote work and in-person collaboration. The specific office location in Lund adds a geographical anchor.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening (Sway Sourcing): A review of your application and portfolio to assess overall fit, experience, and alignment with the role's requirements.

• Portfolio Presentation & Discussion: A deeper dive into your portfolio, focusing on specific brand strategy and visual identity projects. Expect to discuss your strategic thinking, design process, and the impact of your work.

• Project Context Interview: An interview with the project lead or relevant stakeholders from the innovation initiative. This will focus on your understanding of the foodtech industry, sustainability, and your approach to building brands for growth.

• Final Assessment: Evaluation of your strategic acumen, creative capabilities, operational approach, and cultural fit for this specific project.

Portfolio Review Tips:

• Curate Strategically: Select projects that best showcase your experience in brand strategy, visual identity development, and ideally, work within the foodtech or sustainability sectors.

• Tell a Story: For each project, clearly outline the problem, your strategic approach, your role, the solutions implemented, and the measurable outcomes or impact.

• Highlight Process: Clearly articulate your brand development process, from research and strategy to execution and implementation.

• Emphasize Sustainability: If possible, showcase how you've integrated sustainability themes into brand development.

• Quantify Impact: Where possible, use data or qualitative feedback to demonstrate the effectiveness of your brand work (e.g., increased brand recognition, improved market positioning, consumer trust metrics).

Challenge Preparation:

• Strategic Thinking: Be prepared to discuss hypothetical brand challenges for foodtech companies, focusing on how you would approach strategy development and positioning.

• Industry Knowledge: Refresh your knowledge of current trends in foodtech, sustainability, and consumer branding.

• Process Articulation: Practice explaining your brand development process concisely and clearly.

📝 Enhancement Note: The interview process emphasizes a strong portfolio review and the ability to articulate strategic thinking relevant to the foodtech and sustainability sectors. The focus is on demonstrating both creative skill and operational understanding of brand building's impact on business growth.

🛠 Tools & Technology Stack

Primary Tools:

• Design Software: Adobe Creative Suite (Illustrator, Photoshop, InDesign) is essential for visual identity creation.

• Prototyping/Wireframing Tools: Tools like Figma, Sketch, or Adobe XD may be used for concept visualization and collaboration.

• Presentation Software: PowerPoint, Google Slides, or Keynote for presenting brand strategies and visual concepts.

Analytics & Reporting:

CRM & Automation:

• No direct CRM or automation responsibilities are implied, but an understanding of how brand messaging integrates with marketing automation and CRM systems can be advantageous for broader GTM alignment.

📝 Enhancement Note: The primary focus is on design and strategy tools. While direct analytics or CRM experience isn't listed as a requirement, understanding how brand efforts tie into these operational areas can be a plus.

👥 Team Culture & Values

Operations Values:

• Innovation: A commitment to forward-thinking solutions and embracing new ideas within the foodtech space.

• Sustainability: A core value, driving the integration of environmental and social responsibility into brand strategies.

• Collaboration: Working effectively with diverse teams and stakeholders to achieve shared goals.

• Impact-Driven: Focusing on delivering tangible results and measurable improvements for the supported SMEs.

• Agility: Adapting quickly to project needs and market dynamics.

Collaboration Style:

• Cross-functional Integration: Expect to collaborate closely with project managers, business development specialists, and potentially marketing teams within the SMEs.

• Strategic Partnership: The role involves working as a strategic partner, not just an executor, contributing insights and recommendations.

• Constructive Feedback: A culture that encourages open communication and provides constructive feedback to refine brand strategies and designs.

📝 Enhancement Note: The culture is inferred to be modern, dynamic, and purpose-driven, with a strong emphasis on innovation, sustainability, and collaboration to achieve impactful business outcomes.

⚡ Challenges & Growth Opportunities

Challenges:

• Short Project Timeline: The contract duration (April 15 - May 31, 2026) is intensive, requiring rapid strategizing and execution.

• Diverse Client Needs: Supporting multiple SMEs within the foodtech sector means adapting brand strategies to varied business models and market positions.

• Balancing Strategy and Speed: The need to develop robust strategies quickly while also delivering tangible design assets.

• Communicating Sustainability: Effectively translating complex sustainability concepts into clear, compelling brand narratives that resonate with consumers.

Learning & Development Opportunities:

• Industry Immersion: Gain deep insights into the foodtech industry, its challenges, and growth opportunities.

• Strategic Brand Building: Hone skills in developing comprehensive brand platforms for emerging companies.

• Sustainability Branding Expertise: Develop specialized knowledge in communicating sustainability effectively through branding.

• Project Management: Experience in managing brand projects within defined timelines and budgets.

📝 Enhancement Note: The challenges are primarily related to the project's scope, timeline, and the specific industry focus. Growth opportunities are centered on skill development and industry immersion.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for developing a brand strategy for a new foodtech company that aims to emphasize sustainability."

• "How would you approach positioning a foodtech brand to differentiate itself in a crowded market?"

• "Walk us through a time you had to balance strategic brand vision with operational constraints or tight timelines."

Company & Culture Questions:

• "What interests you most about the foodtech industry and this specific innovation initiative?"

• "How do you approach collaboration with clients who may have varying levels of brand understanding?"

Portfolio Presentation Strategy:

• Focus on Impact: For each project, clearly articulate the business problem, your strategic solution, and the resulting impact (e.g., improved market perception, clearer communication, foundation for growth).

• Showcase Your Process: Be prepared to walk through your strategic thinking, research, and design methodology for key projects.

• Highlight Key Deliverables: Clearly present the final visual identity elements (logos, color palettes, typography) and brand guidelines.

• Tailor to the Role: Emphasize projects that demonstrate experience with strategy, sustainability, and the food/tech sectors.

📝 Enhancement Note: Interview preparation should focus on demonstrating strategic thinking, process clarity, industry relevance (foodtech, sustainability), and the ability to translate strategy into impactful brand execution.

📌 Application Steps

To apply for this Senior Brand Designer position:

• Submit your application, including your CV and a link to your portfolio, through the provided application channel.

• Portfolio Customization: Ensure your portfolio prominently features projects demonstrating brand strategy development, visual identity creation, and ideally, experience within the foodtech or sustainability sectors. Tailor your selection to highlight your strategic and operational capabilities.

• Resume Optimization: Clearly articulate your years of experience, specific responsibilities in brand strategy and visual identity, and any relevant industry experience (foodtech, sustainability). Use keywords from the job description naturally.

• Portfolio Walkthrough Practice: Prepare to present 2-3 key portfolio pieces, focusing on the strategic rationale, your process, and the impact of your work. Practice explaining your approach concisely and effectively.

• Company Research: Familiarize yourself with Sway Sourcing's approach to recruitment and the general landscape of foodtech innovation and sustainability initiatives in Sweden. Understand the project's goals.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.