Product Designer UX/UI - Design System

📍 Job Overview

Job Title: Product Designer UX/UI - Design System

Company: Wix

Location: Tel Aviv, Israel

Job Type: Full-time

Category: Product Design / Design Systems

Date Posted: January 19, 2026

Experience Level: 5-10 years

Remote Status: On-site

🚀 Role Summary

• Drive the evolution and consistency of Wix's core design language across a vast digital ecosystem.

• Champion the adoption and best practices of the Wix Design System among diverse design and development teams.

• Execute end-to-end product design, from in-depth user research and data analysis to pixel-perfect UI implementation and seamless developer handoff.

• Contribute significantly to the growth and maintenance of a scalable, flexible, and accessible design system.

📝 Enhancement Note: This role is critical for maintaining brand consistency and design velocity across Wix's extensive product suite. The focus on a design system implies a need for strong organizational skills, precise execution, and the ability to influence and mentor a broad user base of designers and developers.

📈 Primary Responsibilities

• Lead the complete design lifecycle for components and patterns within the Wix Design System, ensuring comprehensive coverage of all states and scenarios.

• Conduct rigorous product research utilizing quantitative data, qualitative user feedback, usability testing, support ticket analysis, and competitive landscape reviews.

• Develop and deliver educational materials and mentorship programs to foster design system adoption and best practices among Wix designers.

• Establish and refine clear processes for component contribution, review, maintenance, and deprecation, ensuring efficient workflow and quality control.

• Drive design consistency and coherence across multiple Wix products, balancing global standards with the specific needs of individual product teams.

• Produce high-fidelity visual designs and interactive prototypes that meet stringent quality and aesthetic standards in a dynamic, fast-paced environment.

• Foster strong collaborative relationships with Product Managers, Engineers, Brand Designers, UX Writers, and other cross-functional stakeholders to ensure alignment and successful product delivery.

📝 Enhancement Note: The emphasis on "educate and mentor" suggests this role requires not only strong design skills but also excellent communication and leadership capabilities. Establishing "contribution and maintenance processes" indicates a need for process-oriented thinking and a proactive approach to system governance.

🎓 Skills & Qualifications

Education: While not explicitly stated, a Bachelor's degree in Design, HCI, Computer Science, or a related field, or equivalent practical experience, is typically expected for this level of role.

Experience: 5+ years of dedicated experience in UX/UI design, with a significant portion focused on building, managing, and scaling design systems within large, multi-product organizations.

Required Skills:

• Deep expertise in Figma, including advanced proficiency with variables, design tokens, component libraries, variants, auto layout, and theming capabilities.

• Proven experience managing large-scale production design systems and working within multi-product environments, understanding the complexities of scaling design.

• Solid foundational knowledge of front-end development principles, including HTML, CSS, and basic JavaScript, to facilitate effective collaboration with engineering teams.

• Comprehensive understanding of accessibility standards, such as WCAG (Web Content Accessibility Guidelines), and their practical application in design.

• Strong product research methodologies, including usability testing, user interviews, data analysis, and competitive benchmarking.

• Excellent visual design skills with a keen eye for detail, typography, color theory, and layout.

• Proven ability to collaborate effectively with cross-functional teams, including product management, engineering, and marketing.

Preferred Skills:

• Experience with design token management tools and methodologies.

• Familiarity with various design system frameworks and best practices.

• Experience with motion design principles and their application in UI.

• Proficiency in other design and prototyping tools beyond Figma.

• Understanding of user journey mapping and information architecture principles.

📝 Enhancement Note: The requirement for deep Figma proficiency, including variables and tokens, signals a highly technical approach to design system management. Strong front-end fundamentals and WCAG understanding are essential for ensuring feasibility and inclusivity, critical for a platform like Wix.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Demonstrable experience creating, maintaining, and evolving a comprehensive design system.

• Case studies showcasing the impact of design system implementation on product consistency, design velocity, and developer efficiency.

• Examples of complex component design, including detailed documentation of states, variations, and interaction patterns.

• Evidence of research methodologies employed to inform design system decisions and component development.

Process Documentation:

• Showcase of how you've documented design system components, including their usage guidelines, accessibility considerations, and contribution workflows.

• Examples of process improvements you've implemented to streamline design system maintenance, updates, or adoption.

• Demonstrations of how you've tracked and measured the impact of the design system on product quality and team efficiency.

📝 Enhancement Note: A portfolio focused on design systems is paramount. Candidates should be ready to detail the architecture of systems they've worked on, how they managed contributions, and the tangible benefits (e.g., reduced design debt, faster time-to-market) their work has delivered.

💵 Compensation & Benefits

Salary Range: For an experienced Product Designer (5-10 years) in Tel Aviv, Israel, the estimated annual salary range is typically between ₪250,000 - ₪400,000 (approximately $68,000 - $109,000 USD, subject to exchange rates and negotiation). This range is based on industry benchmarks for senior design roles in major tech hubs in Israel, considering Wix's standing as a leading tech company.

Benefits:

• Comprehensive health insurance package, including medical, dental, and vision coverage.

• Generous paid time off (PTO), including vacation days, sick leave, and public holidays.

• Opportunities for professional development, including workshops, conferences, and training programs.

• Stock options or RSU (Restricted Stock Units) as part of the compensation package.

• Employee assistance programs and wellness initiatives.

• Potential for flexible work arrangements or hybrid options, though the role is primarily on-site.

• Access to company-provided resources and tools for design and development.

Working Hours: Standard full-time hours, typically 40 hours per week, with potential for flexibility based on team needs and project deadlines. The role is primarily on-site in Tel Aviv.

📝 Enhancement Note: Salary estimates are based on research from Israeli tech salary aggregators and global compensation data for senior product designers in comparable markets. Benefits are typical for large, established tech companies in Israel, with a focus on employee well-being and professional growth.

🎯 Team & Company Context

🏢 Company Culture

Industry: Web Creation and Business Solutions. Wix operates in a highly competitive and rapidly evolving digital landscape, providing tools for individuals and businesses to build and manage their online presence. This necessitates a culture of continuous innovation, user-centricity, and agility.

Company Size: Around 5,300 employees across 22 countries. This indicates a large, established, and global organization with structured processes, but also a culture that strives to maintain the agility and innovation of smaller teams.

Founded: 2006. With a history spanning nearly two decades, Wix has a mature organizational structure and a deep understanding of the online market, while still aiming for ambitious growth and market leadership.

Team Structure:

• The UX/UI Guild is a significant department responsible for the design of all Wix products, including editors, back-office systems, and mobile applications.

• This role is specifically within the Wix Design System team, which is likely a specialized sub-team within the broader UX/UI Guild.

Methodology:

• User-Obsessed Approach: Wix emphasizes a deep understanding of user needs, leveraging both quantitative data and qualitative feedback to drive product decisions.

• Data-Driven Design: Decisions are informed by analytics, A/B testing, and user behavior patterns.

• Agile Development: The company likely operates with agile methodologies, requiring designers to be adaptable and responsive to iterative development cycles.

• Collaborative Design Process: Wix fosters a collaborative environment where designers work closely with engineers and product managers to ensure cohesive and high-quality user experiences.

Company Website: https://www.wix.com/

📝 Enhancement Note: Wix's "user-obsessed" and "open web" philosophies are central to its culture. For a design system role, this translates to a focus on enabling other teams to build user-friendly and consistent experiences efficiently, underpinned by data and collaborative best practices.

📈 Career & Growth Analysis

Operations Career Level: This is a senior-level Product Designer role, specifically focused on the foundational elements of Wix's design infrastructure. It requires a high degree of autonomy, expertise in design systems, and the ability to influence design direction across the company.

Reporting Structure: The role likely reports to a Design Lead or Manager within the Design System team, who in turn reports to a Director or Head of UX/UI. Collaboration will be extensive with Product Managers and Engineering leads for various product groups.

Operations Impact: The impact of this role is significant and far-reaching. By maintaining and evolving the design system, this designer directly influences the consistency, usability, scalability, and efficiency of Wix's entire product suite. This translates to a better user experience, faster development cycles, reduced design debt, and a stronger brand identity.

Growth Opportunities:

• Specialization: Deepen expertise within design systems, potentially leading to a Lead Design System role or Architect position.

• Leadership: Transition into managing design system teams or mentoring a broader group of designers.

• Cross-Functional Movement: Leverage design system knowledge to move into Product Management or Senior Design roles within specific product areas.

• Industry Influence: Contribute to the broader design community through speaking engagements, writing, or open-source contributions related to design systems.

📝 Enhancement Note: The "Design System" focus positions this role as a strategic enabler. Growth opportunities will emphasize leadership in design governance, technical design skills, and the ability to scale design impact.

🌐 Work Environment

Office Type: Wix has a modern, collaborative office environment. While the specific details for the Tel Aviv office are not provided, it's typical for large tech companies in Israel to offer vibrant workspaces designed to foster creativity and collaboration.

Office Location(s): Tel Aviv, Israel. This is a major technology hub, offering a dynamic professional community and excellent accessibility.

Workspace Context:

• Collaborative Spaces: Expect open-plan areas, meeting rooms, and possibly dedicated quiet zones to support various work styles.

• Technology & Tools: Access to high-end hardware, software licenses (including Figma), and other necessary design and development tools.

• Team Interaction: Frequent opportunities for face-to-face collaboration with fellow designers, product managers, and engineers, facilitating rapid iteration and problem-solving.

Work Schedule: The role requires an on-site presence in Tel Aviv. While core working hours are standard, Wix likely offers some degree of flexibility to accommodate project needs and work-life balance, but the emphasis is on in-person collaboration.

📝 Enhancement Note: The on-site requirement in Tel Aviv suggests a company that values in-person collaboration and team cohesion, which is often beneficial for complex design system work requiring constant communication.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A recruiter or hiring manager will review your application and portfolio. Be prepared to highlight your design system experience.

• Portfolio Presentation & Technical Interview: You will likely present a case study from your portfolio, focusing on a design system project. Expect in-depth questions about your process, decision-making, and technical proficiency in Figma.

• Design Challenge: A practical exercise, possibly involving component design, system contribution guidelines, or solving a UI consistency problem.

• Cross-Functional Interviews: Meetings with Product Managers, Engineers, and potentially other designers to assess collaboration skills, communication, and cultural fit.

• Hiring Manager/Director Interview: Final discussion to evaluate overall fit, vision, and strategic alignment.

Portfolio Review Tips:

• Focus on Design Systems: Dedicate a significant portion of your portfolio to design system projects. Detail the problem, your approach, the system's architecture, and its impact.

• Showcase Figma Expertise: Include examples demonstrating your mastery of Figma’s advanced features like variables, tokens, components, and theming.

• Highlight Process & Collaboration: Clearly articulate your design process, especially how you collaborated with engineers and other stakeholders to implement and maintain the system.

• Quantify Impact: Whenever possible, use data and metrics to demonstrate the success of your design system work (e.g., reduction in UI bugs, faster onboarding for new designers, increased adoption rates).

• Accessibility is Key: Showcase your understanding and implementation of accessibility standards (WCAG) within your design system contributions.

Challenge Preparation:

• Figma Proficiency: Practice creating and manipulating complex components, tokens, and themes in Figma under timed conditions.

• System Thinking: Be ready to analyze a given UI and identify inconsistencies or areas for improvement within a hypothetical design system context.

• Communication: Prepare to articulate your design rationale clearly and concisely, as if presenting to both designers and non-designers.

📝 Enhancement Note: The interview process will heavily scrutinize both your design system expertise and your ability to integrate into Wix's collaborative, user-focused environment. A strong, system-centric portfolio is non-negotiable.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: The core tool for all UX/UI design, with a strong emphasis on advanced features like variables, tokens, components, and themes for design system management.

• Prototyping Tools: While Figma is primary, experience with other prototyping tools might be beneficial for specific use cases.

Analytics & Reporting:

• Data Analysis Tools: Proficiency with tools used for analyzing user behavior data, A/B testing results, and support ticket metrics (specific tools not listed but common ones include Google Analytics, Amplitude, Mixpanel, or internal Wix analytics platforms).

• Reporting/Dashboarding Tools: Familiarity with tools used to visualize data and communicate insights to stakeholders.

CRM & Automation:

• While not a direct requirement for this role, understanding how design systems integrate with development workflows and potentially CRM or content management systems can be advantageous.

📝 Enhancement Note: Figma is the absolute cornerstone for this role. Candidates must demonstrate deep, practical expertise in its advanced capabilities, particularly as they relate to managing a large-scale design system.

👥 Team Culture & Values

Operations Values:

• User Obsession: A fundamental principle at Wix, driving all design and product decisions to serve user needs effectively.

• Innovation & Evolution: A continuous drive to improve and adapt, pushing boundaries in web creation and user experience.

• Collaboration: Working closely with diverse teams to achieve shared goals and build cohesive products.

• Ownership & Accountability: Taking responsibility for design outcomes and contributing to the overall success of the product.

• Data-Driven Decisions: Utilizing insights from data and user research to inform design strategy and execution.

Collaboration Style:

• Cross-Functional Integration: Designers are expected to work seamlessly with Product Managers and Engineers from ideation through to implementation.

• Open Communication: A culture that encourages feedback, discussion, and constructive critique to elevate the quality of the design system and products.

• Shared Ownership: Fostering a sense that the design system is a collective asset, built and maintained by the entire organization, not just a single team.

📝 Enhancement Note: The "UX/UI Guild" structure suggests a community of practice where designers support each other, share knowledge, and collectively uphold Wix's design standards and values.

⚡ Challenges & Growth Opportunities

Challenges:

• Scalability: Ensuring the design system remains performant and manageable as Wix's product suite and user base continue to grow.

• Adoption: Driving consistent adoption of the design system across numerous product teams with varying needs and existing design debt.

• Balancing Consistency and Flexibility: Maintaining a cohesive brand experience while allowing product teams the autonomy to innovate and meet specific user requirements.

• Technical Debt Management: Identifying and addressing legacy UI patterns and components that don't align with the current design system.

• Keeping Pace with Technology: Continuously updating the design system to align with evolving front-end technologies and design trends.

Learning & Development Opportunities:

• Deep Design System Expertise: Becoming a go-to expert in design system architecture, tooling, and governance.

• Mentorship and Leadership: Opportunities to mentor junior designers and potentially lead initiatives within the design system team.

• Industry Best Practices: Staying at the forefront of design system trends through conferences, workshops, and community engagement.

• Cross-Product Exposure: Gaining a broad understanding of Wix's diverse product offerings and user journeys.

📝 Enhancement Note: The primary challenges revolve around the inherent complexities of managing a large-scale design system within a dynamic tech company. Growth will come from mastering these challenges and expanding influence.

💡 Interview Preparation

Strategy Questions:

• "Describe your experience building or contributing to a large-scale design system. What was your role, what were the key challenges, and how did you measure success?"

• "How do you approach defining and maintaining design tokens? Walk us through your process for managing variables, themes, and ensuring consistency."

• "Imagine a product team wants to introduce a new component that deviates significantly from the established design system. How would you handle this situation?"

Company & Culture Questions:

• "Wix emphasizes being 'user-obsessed.' How does this principle influence your approach to design system development?"

• "Describe a time you had to collaborate with engineers who were resistant to adopting design system guidelines. How did you navigate that?"

Portfolio Presentation Strategy:

• Structure your presentation around a core design system project. Clearly define the problem statement, your specific contributions, the system's architecture (components, tokens, guidelines), and the impact achieved.

• Demonstrate Figma proficiency live if possible, showcasing your use of variables, components, and theming.

• Be ready to discuss the 'why' behind your design decisions, supported by research and data.

• Prepare to articulate how your design system work has directly benefited users and the business (e.g., improved usability, faster development, brand consistency).

📝 Enhancement Note: Be prepared to speak authoritatively on design system principles, Figma's advanced features, and your ability to influence and collaborate across teams. Your portfolio should be the primary vehicle for demonstrating this expertise.

📌 Application Steps

To apply for this Product Designer UX/UI position:

• Submit your application through the provided link on SmartRecruiters.

• Tailor your resume to highlight experience with design systems, Figma proficiency, and relevant skills such as UX/UI design, accessibility, and collaboration.

• Curate your portfolio to prominently feature design system projects. Ensure clear case studies demonstrating your process, challenges, solutions, and impact, with a strong emphasis on Figma capabilities.

• Prepare a concise narrative for your portfolio presentation, focusing on your most impactful design system contributions and your ability to drive consistency and efficiency.

• Research Wix's products and design philosophy to understand their user-centric approach and how the design system supports their overall mission.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations/design industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.