Product Designer - UX Strategist (Senior/Lead)

📍 Job Overview

Job Title: Product Designer - UX Strategist (Senior/Lead)

Company: GoTymeX

Location: Singapore, Singapore

Job Type: Full-Time

Category: Product Design / UX Strategy

Date Posted: May 4, 2026

Experience Level: Senior/Lead

Remote Status: Hybrid

🚀 Role Summary

• Drive the strategic vision for user experience (UX) and product design within a rapidly expanding fintech organization.

• Lead the design and execution of scalable, user-centric features for mobile platforms (Android & iOS).

• Collaborate with a high-performing, multinational design team to deliver award-winning digital products.

• Champion a data-driven approach to design, balancing user needs with business objectives and AI integration.

• Focus on end-to-end product delivery, from conceptualization and prototyping to final execution and market launch.

📝 Enhancement Note: This role is positioned as Senior/Lead, indicating significant autonomy and the expectation of strategic influence within the design team and on product development. The emphasis on "UX Strategist" suggests a need for someone who can think beyond individual screens to shape the overall user journey and product direction.

📈 Primary Responsibilities

• Develop and articulate comprehensive UX strategies that align with GoTymeX's business goals and market expansion.

• Design intuitive and scalable user journeys, flow charts, and wireframes for new and existing product features across mobile platforms.

• Create high-fidelity prototypes and visually appealing UI designs that adhere to best practices and aesthetic standards.

• Conduct user research and leverage data analytics to inform design decisions and validate hypotheses.

• Collaborate closely with product managers, engineers, and other stakeholders to ensure seamless product development and launch.

• Articulate and defend design decisions, while remaining open to constructive feedback and alternative compelling solutions.

• Integrate AI considerations into the design process to enhance user experience and operational efficiency.

• Contribute to the evolution of the Design System, ensuring consistency and scalability across products.

• Participate in design critiques and provide constructive feedback to peers within the design team.

• Manage multiple design projects concurrently, ensuring timely delivery and high-quality outcomes.

📝 Enhancement Note: The responsibilities highlight a blend of strategic thinking, hands-on design execution, and cross-functional collaboration. The mention of "AI advocate" points to a forward-thinking approach to design, requiring candidates to consider how AI can augment or transform user experiences. The "just do it" attitude implies a proactive and results-oriented approach.

🎓 Skills & Qualifications

Education: While no specific degree is listed, a Bachelor's or Master's degree in Design, Human-Computer Interaction, Computer Science, or a related field is typically expected for Senior/Lead roles in this domain. Equivalent practical experience will also be highly valued.

Experience: 5+ years of professional experience in digital User Experience (UX) and User Interface (UI) design, with a significant focus on mobile applications (Android and iOS). Proven track record of delivering successful, market-ready products from concept through execution.

Required Skills:

• Expertise in user journeys, flow charts, wireframing, and prototyping tools.

• Strong understanding of mobile design best practices for both Android and iOS platforms.

• Excellent English communication skills, with the ability to effectively present and discuss designs with diverse international stakeholders.

• A robust portfolio showcasing beautiful, detail-oriented designs of successful products delivered to market.

• Demonstrated critical thinking and a systematic mindset for problem-solving.

• Ability to articulate and advocate for design vision while being adaptable to feedback.

• Understanding of how AI impacts design processes and user experiences.

Preferred Skills:

• Prior experience in the fintech industry.

• Knowledge of UI design principles and aesthetic balance.

• Experience with Design Systems.

• Familiarity with UX research methodologies and data analysis.

• Experience working in agile development environments.

📝 Enhancement Note: The emphasis on a "portfolio of beautiful, detail-oriented designs (not conceptual) showcasing the delivery of successful products to the market" is a critical requirement. Candidates should be prepared to demonstrate tangible impact and successful product launches, not just theoretical concepts. The "AI advocate" requirement suggests a need for candidates who are not just aware of AI but can actively integrate its potential into design strategies.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio that clearly demonstrates end-to-end product design experience for mobile applications (Android/iOS).

• Showcase case studies that detail the problem, your design process, key decisions, and the final solution.

• Highlight specific examples of user journeys, flow charts, wireframes, and interactive prototypes.

• Include examples of high-fidelity UI designs demonstrating aesthetic sensibility and attention to detail.

• Quantify impact where possible, using metrics to demonstrate the success of your designs (e.g., user engagement, conversion rates, task completion).

Process Documentation:

• Evidence of systematic design processes, including user research methodologies, ideation techniques, and usability testing.

• Documentation of how you translate user needs and business requirements into scalable design solutions.

• Examples of collaboration with cross-functional teams (engineering, product management) throughout the design lifecycle.

• Showcasing how you iterate on designs based on feedback, data, and AI insights.

📝 Enhancement Note: The portfolio is paramount for this role. It should not only showcase aesthetic skills but also strategic thinking, process rigor, and tangible outcomes. The expectation is for "successful products to the market," implying a need for real-world impact and not just conceptual work.

💵 Compensation & Benefits

Salary Range: Given the Senior/Lead experience level, location in Singapore, and the competitive nature of the fintech industry, a competitive salary is expected. Based on industry benchmarks for Senior/Lead Product Designers with 5+ years of experience in Singapore, the estimated range is SGD 80,000 - SGD 130,000 per annum. This range can vary based on the depth of experience, specific skill set, and negotiation.

Benefits:

• Competitive salary package.

• 13th-month salary.

• Performance-based bonus.

• Relocation package for candidates moving to Ho Chi Minh City.

• Premium healthcare coverage for the employee and their family.

• Standard insurance as per Vietnamese labor law.

• Meal allowance.

• Motorbike parking allowance (if applicable).

• Paid opportunities for seminars, conferences, and courses for professional development.

• Four weeks per year of remote work from any country abroad, based on performance.

• Provision of a laptop with necessary software.

• Opportunity for overseas travel for training and work purposes.

• Strong emphasis on internal talent development and career progression.

Working Hours: The role operates on a hybrid model, with a standard full-time commitment. While specific daily hours aren't detailed, a typical 40-hour work week is assumed, with flexibility inherent in a hybrid and international team environment.

📝 Enhancement Note: The salary estimate is based on available market data for similar roles in Singapore. The benefits package is extensive, with a notable emphasis on professional development, international work opportunities, and comprehensive healthcare, reflecting a strong commitment to employee well-being and growth. The remote work from abroad perk is particularly attractive.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology and Operations for a Fintech Group (GoTyme Bank in South Africa and Southeast Asia, expanding across Asia-Pacific). This industry context means a focus on innovation, security, user trust, and rapid scaling.

Company Size: Part of TymeGroup, with the technology and operations division (GoTymeX) based primarily in Vietnam, but operating globally. The Design Team itself comprises 30 professionals, indicating a significant and specialized function within the organization.

Founded: TymeGroup has a history of innovation in financial services. GoTymeX's rapid expansion suggests a dynamic and growth-oriented environment.

Team Structure:

• The Design Team is composed of 30 professionals, including UX Designers, UI Designers, Design System Specialists, Motion Designers, Brand Designers, UX Researchers, UX Writers, and UX Strategists.

• This structure suggests a collaborative, multi-disciplinary approach to design, with opportunities for specialization and cross-pollination of skills.

Methodology:

• Emphasis on data-driven decisions and collaborative critiques.

• Commitment to quality design, evidenced by award-winning products (Red Dot Award, UX Design Award, Design for Asia Award).

• Agile methodologies are implied by the "agile culture" mentioned in benefits.

• A focus on end-to-end product delivery, from concept to market execution.

• Integration of emerging technologies like AI into design processes.

Company Website: https://jobs.workable.com/company/gsKgBjaRMk9PKoh9xkvevJ/jobs-at-gotymex

📝 Enhancement Note: The company culture appears to be high-performance, quality-focused, and globally minded. The emphasis on awards and a large, specialized design team suggests a company that values design as a core differentiator. The fintech industry context implies a need for precision, security, and a deep understanding of user financial behaviors.

📈 Career & Growth Analysis

Operations Career Level: This is a Senior/Lead Product Designer role with a strong UX Strategy component. It implies a significant level of autonomy, responsibility for strategic design direction, and the potential to mentor junior designers. The expected impact is on the success and user adoption of key product features and overall product strategy.

Reporting Structure: The role is part of a 30-person Design Team. The Senior/Lead UX Strategist will likely report to a Design Manager or Head of Design and will collaborate closely with Product Managers and Engineering Leads.

Operations Impact: The designer's work will directly influence the user experience of GoTyme Bank's products across multiple markets, impacting customer acquisition, retention, and engagement. Strategic UX decisions will shape the competitive advantage of the fintech offerings.

Growth Opportunities:

• Skill Specialization: Opportunity to deepen expertise in UX strategy, AI-driven design, or specific areas of fintech product development.

• Leadership Development: Potential to move into a Design Lead or Management role, mentoring a team and overseeing larger design initiatives.

• Cross-Functional Exposure: Deep involvement in product strategy and development cycles, offering insights into business operations and market dynamics.

• International Experience: Working with a multinational team and potential for overseas travel and remote work from abroad can broaden global perspective.

• Learning & Development: Access to paid seminars, conferences, and courses supports continuous skill enhancement and industry knowledge acquisition.

📝 Enhancement Note: The growth trajectory for this role is substantial, emphasizing both deepening technical design skills and developing into a strategic design leader within a fast-paced, international fintech environment. The opportunities for learning and international exposure are significant.

🌐 Work Environment

Office Type: The job description mentions a "hybrid working model, part in the office, part remote from everywhere." While the primary location is Singapore, the company is based in Vietnam and operates globally. This suggests a flexible work environment that accommodates both in-office collaboration and remote work.

Office Location(s):

• The primary job location is Singapore.

• The company's technology and operations division is based primarily in Vietnam (Ho Chi Minh City).

• The role involves working with a multinational team, suggesting collaboration across different time zones and locations.

Workspace Context:

• Collaborative Environment: The design team emphasizes collaboration through meetings, critiques, and data-driven decisions.

• Tools & Technology: The company provides a laptop with necessary software and is willing to purchase new ones, indicating investment in the tools designers need.

• International Culture: The "International working environment and agile culture" suggests a dynamic, fast-paced, and diverse workplace.

Work Schedule: A hybrid model is specified, allowing for a mix of in-office and remote work. A standard full-time commitment (assumed 40 hours/week) is expected, with the flexibility to work remotely from anywhere for up to four weeks per year based on performance.

📝 Enhancement Note: The hybrid nature of the work and the option for relocation to Vietnam, combined with the global team, suggests a modern, flexible work environment. Candidates should be comfortable with asynchronous communication and a degree of autonomy in managing their work location.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of application and portfolio for relevant experience and skills.

• Portfolio Presentation: Candidates will likely present their portfolio, detailing their process, strategic thinking, and outcomes for key projects. Expect to discuss user journeys, wireframes, prototypes, and final UI.

• Skills Assessment: Potential for a design challenge or case study to evaluate problem-solving skills, strategic thinking, and approach to specific design problems (e.g., a fintech-related UX challenge).

• Stakeholder Interviews: Meetings with design leads, product managers, and potentially engineering leads to assess technical proficiency, collaboration style, and cultural fit.

• Behavioral Questions: Questions designed to gauge your approach to teamwork, feedback, problem-solving, and adapting to change.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest projects that best showcase your UX strategy, mobile design (Android/iOS), and end-to-end product delivery capabilities.

• Tell a Story: For each project, clearly articulate the problem statement, your role, the design process undertaken, key decisions made (and why), challenges faced, and the measurable impact of your solution.

• Highlight Process: Detail your use of user journeys, flow charts, wireframes, and prototyping. Explain how you incorporated user research, data, and AI considerations.

• Showcase Visuals: Include high-fidelity mockups and interactive prototypes where possible. Ensure visual quality and attention to detail.

• Quantify Impact: Wherever possible, provide metrics that demonstrate the success of your designs (e.g., improved conversion rates, user satisfaction scores, task completion times).

• Be Ready to Discuss: Be prepared to walk through your portfolio and answer in-depth questions about your design choices and process.

Challenge Preparation:

• Understand the Context: If a design challenge is issued, thoroughly research GoTymeX and the fintech industry to understand their goals, target audience, and competitive landscape.

• Focus on Strategy & Process: Demonstrate your strategic thinking and systematic approach to problem-solving, not just the final UI.

• Time Management: Be mindful of any time constraints and prioritize effectively.

• Clear Communication: Clearly articulate your thought process and design rationale. Be prepared to present your solution concisely.

📝 Enhancement Note: The application process heavily emphasizes the portfolio. Candidates must prepare a compelling narrative around their projects, showcasing not just design execution but strategic thinking, problem-solving methodologies, and demonstrable impact. The fintech context and AI advocacy are key areas to weave into portfolio discussions.

🛠 Tools & Technology Stack

Primary Tools:

• Design & Prototyping: Figma, Sketch, Adobe Creative Suite (Illustrator, Photoshop), InVision, Axure, or similar industry-standard tools for wireframing, UI design, and prototyping.

• User Research & Analytics: Tools for user testing, session recording (e.g., Hotjar, UserTesting.com), and data analysis (e.g., Google Analytics, Mixpanel, Amplitude) may be utilized.

• Collaboration & Project Management: Tools like Jira, Confluence, Asana, Trello, or Slack for team communication and workflow management.

Analytics & Reporting:

• Proficiency in interpreting user data and analytics to inform design decisions.

CRM & Automation:

• While not directly a CRM role, understanding how design impacts user journeys within a CRM context or how design tools integrate with development pipelines may be beneficial.

• Familiarity with AI tools and platforms that can assist in design workflows or user experience enhancement.

📝 Enhancement Note: While specific tools aren't listed, candidates should be proficient in leading design and prototyping software. The mention of "data-driven decisions" implies a need to work with analytics tools and interpret user behavior data. The "AI advocate" requirement suggests familiarity with AI tools or platforms that can be leveraged in the design process.

👥 Team Culture & Values

Operations Values:

• Quality & Excellence: A commitment to producing high-quality, award-winning design work.

• User-Centricity: A deep focus on understanding and serving user needs through intuitive and effective design.

• Data-Driven Approach: Utilizing data and insights to inform design decisions and measure impact.

• Collaboration & Teamwork: Working effectively within a diverse, multinational team through open communication and mutual respect.

• Innovation & Adaptability: Embracing new technologies like AI and adapting to the fast-paced fintech landscape.

• Proactiveness & Ownership: A "just do it" attitude, taking initiative and driving projects to completion.

Collaboration Style:

• Cross-functional Integration: Close collaboration with product managers, engineers, researchers, and other design disciplines.

• Constructive Feedback: An environment where design critiques are common and valued for continuous improvement.

• Knowledge Sharing: Opportunities to learn from and contribute to the collective expertise of a large, international design team.

• Agile Mindset: Working in an agile culture implies flexibility, iterative development, and rapid response to changing requirements.

📝 Enhancement Note: The company culture strongly emphasizes design quality, user focus, and a collaborative, international environment. The "just do it" attitude and "AI advocate" points suggest a culture that values initiative, forward-thinking, and practical problem-solving.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Innovation with Scalability: Designing features that are both innovative and can scale across multiple markets and user bases.

• Navigating Fintech Complexity: Designing for sensitive financial transactions requires a high degree of precision, security, and user trust.

• Integrating AI Effectively: Understanding and implementing AI in a way that genuinely enhances user experience without being intrusive or overly complex.

• Cross-Cultural Design: Adapting designs to meet the needs and expectations of diverse user groups across different geographies.

• Working in a Hybrid/Remote Model: Maintaining strong team cohesion and productive collaboration across distributed team members.

Learning & Development Opportunities:

• Advanced UX Strategy: Deepen expertise in strategic product thinking, user research methodologies, and market analysis.

• Fintech Domain Expertise: Develop specialized knowledge of financial services, regulations, and user behavior in banking and payments.

• AI in Design: Explore cutting-edge applications of AI in UX/UI design, personalization, and automation.

• Leadership Skills: Opportunities to mentor junior designers, lead design initiatives, and contribute to design team strategy.

• Global Exposure: Working with international teams and potentially traveling for work provides invaluable global perspective and networking opportunities.

📝 Enhancement Note: The challenges are typical for a senior role in a growing fintech company, requiring strategic thinking, technical depth, and adaptability. The growth opportunities are substantial, offering pathways into leadership, specialized expertise, and international career development.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to define a UX strategy for a complex product. What was your process, and what was the outcome?" (Focus on your systematic approach, data usage, and strategic alignment).

• "How do you balance user needs with business objectives and technical constraints in your design process?" (Highlight your ability to find optimal solutions and communicate trade-offs).

• "How would you approach designing a new feature for a mobile banking app, considering potential AI integrations?" (Showcase your understanding of fintech user needs, AI possibilities, and your systematic design thinking).

Company & Culture Questions:

• "What interests you about GoTymeX and the fintech industry?" (Research their mission, values, and recent achievements. Show genuine enthusiasm for their work).

• "How do you see AI impacting the future of product design, particularly in fintech?" (Demonstrate your "AI advocate" perspective and forward-thinking approach).

Portfolio Presentation Strategy:

• Structure Your Narrative: For each project, clearly define the problem, your role, the process, your solutions, and the impact.

• Emphasize Strategy: Don't just show screens; explain the strategic thinking behind your design choices, user journeys, and flow charts.

• Quantify Results: Use data and metrics to demonstrate the success of your designs. If exact numbers aren't available, discuss the qualitative impact and user feedback.

• Be Concise and Engaging: Present your work clearly and confidently, allowing time for questions and discussion.

• Tailor to the Role: Highlight projects that best align with fintech, mobile design (Android/iOS), and UX strategy.

📝 Enhancement Note: Interview preparation should focus on demonstrating strategic thinking, a data-driven approach, and a strong understanding of the fintech landscape and AI's role in design. Your portfolio presentation is a critical opportunity to showcase these capabilities.

📌 Application Steps

To apply for this Product Designer - UX Strategist position:

• Submit your application through the Workable platform, ensuring you include your updated resume.

• Portfolio Customization: Carefully curate your portfolio to feature 3-5 of your strongest projects that specifically highlight your UX strategy, mobile (Android/iOS) design experience, and successful product launches. Ensure each case study clearly articulates the problem, your process, your strategic decisions, and the quantifiable impact of your work.

• Resume Optimization: Tailor your resume to emphasize keywords such as "Product Design," "UX Strategy," "User Journeys," "Mobile Design," "Fintech," "AI Integration," and "Stakeholder Communication." Quantify your achievements with metrics wherever possible.

• Interview Preparation: Practice articulating your design process and strategic thinking. Be ready to discuss your portfolio in detail, answer behavioral questions, and potentially complete a design challenge. Research GoTymeX's products and market position.

• Company Research: Understand GoTymeX's mission, values, and recent product developments. Familiarize yourself with the fintech industry landscape in Southeast Asia and GoTyme Bank's specific offerings.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.