Product Designer

📍 Job Overview

Job Title: Product Designer - UX Strategist (Senior/Lead)

Company: GoTymeX

Location: Hong Kong, Hong Kong S.A.R.

Job Type: FULL_TIME

Category: Product Design / UX Strategy

Date Posted: 2026-05-04

Experience Level: Senior/Lead (5-10 years implied)

Remote Status: Hybrid (with relocation options)

🚀 Role Summary

Lead the development of user-centric product design and sophisticated UX strategies for GoTymeX's innovative fintech products.
Drive the design and delivery of scalable, intuitive mobile features across Android and iOS platforms, focusing on user journeys and seamless navigation.
Collaborate within a high-performing, multinational design team, contributing to data-driven decision-making and maintaining a commitment to exceptional design quality.
Champion a user-first approach, translating complex requirements into elegant, detail-oriented design solutions from concept through to final execution.
Integrate AI considerations into design processes to enhance user experience and operational efficiency, reflecting a forward-thinking approach to product development.

📝 Enhancement Note: The role is explicitly for a Product Designer with a strong emphasis on UX Strategy, indicating a need for strategic thinking beyond just visual design. The "Senior/Lead" designation, combined with the 5+ years of experience requirement, suggests significant autonomy and potential for project leadership. The mention of AI advocacy highlights a requirement to understand and apply AI in design processes, not just as an output.

📈 Primary Responsibilities

Develop and execute comprehensive UX strategies that align with business objectives and user needs for GoTymeX's digital products.
Design intuitive and scalable user journeys, wireframes, and flowcharts for mobile applications (Android and iOS), ensuring a consistent and high-quality user experience.
Collaborate closely with cross-functional teams, including product managers, engineers, and researchers, to define product requirements and design solutions.
Conduct user research, usability testing, and analyze data to inform design decisions and iterate on product features.
Champion best practices in UX/UI design, maintaining a keen eye for detail and aesthetic balance while ensuring scalability and technical feasibility.
Present and articulate design visions, rationale, and recommendations to stakeholders, effectively influencing product direction and gaining buy-in.
Integrate AI capabilities into the design process to enhance user interactions and streamline workflows, demonstrating an understanding of AI's impact on product design.
Contribute to the evolution of the design system, ensuring consistency and efficiency across all GoTymeX products.
Actively participate in design critiques and team meetings, providing constructive feedback and fostering a culture of continuous improvement.
Maintain a "just do it" attitude, proactively identifying and implementing solutions to challenges and driving projects to completion.

📝 Enhancement Note: The responsibilities emphasize strategic thinking, user journey mapping, and cross-functional collaboration, aligning with a Senior/Lead UX Strategist role. The inclusion of AI integration and a "just do it" attitude points to a proactive and forward-looking candidate.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a background in Design, Human-Computer Interaction, or a related field is typically expected for this level of role. Emphasis is placed on a strong portfolio demonstrating practical application of design principles.

Experience: 5+ years of experience in digital User Experience (UX) and User Interface (UI) design, with a primary focus on mobile platforms (Android and iOS).

Required Skills:

Proven expertise in UX strategy development and execution.
Strong proficiency in designing user journeys, flow charts, and wireframing.
Demonstrated ability to deliver detailed, market-ready product designs from concept to final execution.
Excellent English communication skills, essential for effective stakeholder management in a multinational environment.
Deep understanding of best-practice UX design techniques for mobile (Android, iOS).
Ability to articulate and defend design decisions while remaining adaptable to compelling alternatives.
Experience with prototyping tools and methodologies.

Preferred Skills:

Prior experience within the fintech industry.
Knowledge of UI design principles and aesthetic balance.
Experience with AI integration in design processes and understanding its impact.
Familiarity with design systems and their implementation.
Experience in leading design initiatives or mentoring junior designers.

📝 Enhancement Note: The requirement for a portfolio showcasing "delivery of successful products to the market" is a critical differentiator, indicating a need for proven execution rather than conceptual work. The emphasis on communication for a "multi-country role within a multinational team" is also a key differentiator.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

A comprehensive portfolio showcasing a minimum of 5 years of work, with a strong emphasis on mobile (Android and iOS) product design and UX strategy.
Detailed case studies demonstrating the end-to-end product development lifecycle, from initial concept and user research through to wireframing, prototyping, and final execution.
Evidence of successful product launches and market impact, highlighting the applicant's contribution to tangible business outcomes.
Examples of user journey mapping, flow chart creation, and wireframing that illustrate a systematic approach to problem-solving.

Process Documentation:

Showcase experience in documenting and optimizing user workflows and interaction designs.
Demonstrate the ability to articulate design processes, including user research methodologies, A/B testing approaches, and iterative design cycles.
Provide examples of how design decisions were informed by data, user feedback, or market analysis, illustrating a data-driven approach.

📝 Enhancement Note: The portfolio requirement is explicitly stated as a mandatory component, with specific emphasis on mobile, end-to-end product delivery, and AI considerations. This suggests that portfolio review will be a significant part of the selection process, focusing on practical application and demonstrable results.

💵 Compensation & Benefits

Salary Range: Given the Senior/Lead designation, 5+ years of experience, the Hong Kong location (a high cost of living area), and the inclusion of a 13th-month salary and performance bonus, a competitive salary range is expected. For a Senior/Lead Product Designer in Hong Kong, this would typically fall between HKD 50,000 - HKD 80,000+ per month, depending on specific experience, skills, and negotiation.

Benefits:

Competitive salary package including a 13th-month salary and performance bonus.
Significant career progress advantages and opportunities for advancement.
Opportunity to work with a talented, high-performance multinational design team.
International working environment with an agile culture.
Hybrid working model offering flexibility for remote work.
Overseas travel opportunities for training and work purposes.
Extensive learning opportunities, including paid seminars, conferences, and courses.
Four weeks per year of remote work from any country abroad (performance-dependent).
Provision of a company laptop with necessary software.
Vietnamese labor law compliant insurance, with premium healthcare coverage for the employee and their family.
Company-provided meals and motorbike parking allowance (if applicable).
Emphasis on strong ethics and opportunities for self-improvement.
Competitive relocation package for candidates moving to Ho Chi Minh City.

Working Hours: Standard full-time hours are implied, likely around 40 hours per week, with a hybrid model offering flexibility in how and where those hours are executed.

📝 Enhancement Note: The salary estimate is based on industry benchmarks for senior design roles in Hong Kong, considering the company's growth phase and its technology focus. The benefits package is extensive, highlighting the company's investment in employee well-being, development, and work-life balance. The relocation package is a key differentiator for candidates not currently in Ho Chi Minh City.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology, specifically FinTech (Financial Technology) through its business units like GoTyme Bank. This implies a focus on innovation, security, and user-centric financial solutions.

Company Size: GoTymeX is the technology and operations division of TymeGroup, with a design team of 30 professionals. The overall company size is likely significant, given its expansion across Southeast Asia and the Asia-Pacific region, operating globally with a primary base in Vietnam.

Founded: While the founding date of GoTymeX specifically isn't provided, TymeGroup's operations in South Africa and Southeast Asia suggest a mature and established organization with a strong growth trajectory.

Team Structure:

The Design Team comprises 30 professionals with diverse specializations, including UX designers, UI designers, Design System specialists, Motion designers, Brand designers, UX Researchers, UX Writers, and UX strategists.
This role reports into the Design Team, likely with a reporting structure that allows for collaboration across various design disciplines.

Methodology:

Data-driven decisions are a cornerstone of the team's approach, influencing design choices and product development.
Quality design is paramount, evidenced by award-winning products and a commitment to excellence.
Agile culture is mentioned, suggesting iterative development, flexibility, and rapid response to market needs.
A focus on continuous learning and internal talent development is evident through paid seminars, conferences, and courses.

Company Website: https://jobs.workable.com/company/gsKgBjaRMk9PKoh9xkvevJ/jobs-at-gotymex

📝 Enhancement Note: The company culture is described as quality-obsessed, data-driven, and agile, with a strong emphasis on collaboration and continuous learning. The diverse and specialized design team offers a rich environment for professional growth and cross-disciplinary learning.

📈 Career & Growth Analysis

Operations Career Level: Senior/Lead Product Designer. This level indicates a significant degree of autonomy, responsibility for complex projects, and the ability to influence design strategy. It suggests a role where an individual is expected to not only execute but also to guide and mentor others, and to contribute to high-level strategic planning within the design function.

Reporting Structure: The role is part of a large Design Team (30 professionals) and likely reports to a Design Lead or Head of Design. Collaboration is expected across various disciplines within the team and with product and engineering departments.

Operations Impact: The Product Designer's work directly impacts the usability, desirability, and scalability of GoTymeX's fintech products. Through strategic UX design, they influence user adoption, engagement, customer satisfaction, and ultimately, the success and revenue generation of GoTyme Bank's operations across Asia-Pacific. The focus on AI integration also positions this role at the forefront of technological innovation within the company.

Growth Opportunities:

Skill Specialization: Deepen expertise in UX strategy, mobile design (Android/iOS), AI integration in design, or potentially transition into leadership roles within UX or product design.
Leadership Development: Potential to move into a Lead Product Designer role, managing projects, mentoring junior designers, and contributing to strategic design initiatives.
Cross-functional Exposure: Gain experience working on diverse fintech products and collaborating with international teams, enhancing understanding of global market dynamics and product development cycles.
Continuous Learning: Access to paid seminars, conferences, and courses, fostering ongoing professional development and staying abreast of industry trends.
International Experience: Opportunities for overseas travel for work and training, and the unique perk of remote work from abroad, offering significant personal and professional growth.

📝 Enhancement Note: The "Senior/Lead" designation strongly implies opportunities for mentorship, strategic input, and career progression within the design hierarchy. The company's international presence and focus on learning offer unique growth avenues.

🌐 Work Environment

Office Type: The company operates a hybrid working model, with a primary base in Ho Chi Minh City, Vietnam, and flexibility for remote work. This suggests a modern office environment designed for collaboration, complemented by the ability to work remotely.

Office Location(s): The primary location for this role is Ho Chi Minh City, Vietnam. However, the company is open to initial remote collaboration and offers a relocation package, indicating a global talent acquisition strategy. The company also has operations in South Africa and Southeast Asia.

Workspace Context:

Collaborative Environment: The design team's structure (30 professionals) and emphasis on critiques and meetings foster a highly collaborative workspace, whether in-person or virtually.
Technology-Rich: Access to necessary software and a company-provided laptop ensures designers have the tools required for their work. The "AI advocate" requirement suggests an environment that embraces new technologies.
International Interaction: Opportunities to interact with a diverse, multinational team, bringing together different perspectives and working styles.

Work Schedule: A hybrid model is in place, allowing for a mix of in-office and remote work. This offers flexibility in managing personal schedules while ensuring team alignment and collaboration. The standard full-time work hours are implied, likely around 40 hours per week.

📝 Enhancement Note: The hybrid model and remote work flexibility are key features of the work environment, catering to modern work preferences. The international team composition suggests a dynamic and culturally rich workplace.

📄 Application & Portfolio Review Process

Interview Process:

Initial Screening: Application review, with a mandatory portfolio submission. Candidates without a shared portfolio will not be considered.
Portfolio Review: A deep dive into the candidate's portfolio, assessing design quality, UX strategy thinking, mobile design expertise, and demonstrable product delivery.
Skills Assessment: Potential technical assessments or case studies focused on UX strategy, user journey mapping, or problem-solving relevant to fintech products.
Stakeholder Interviews: Discussions with design leads, product managers, and potentially engineers to evaluate communication skills, collaboration style, and cultural fit.
Final Interview: May involve senior leadership to discuss strategic vision, leadership potential, and alignment with company values.

Portfolio Review Tips:

Curate Strategically: Select projects that best highlight your UX strategy skills, mobile design experience (Android/iOS), and end-to-end product delivery. Prioritize quality over quantity.
Tell a Story: For each project, clearly articulate the problem, your role, the design process (especially user journeys, wireframing, and AI considerations), the challenges faced, and the measurable outcomes or impact.
Showcase Process: Detail your thought process, including user research, ideation, iteration, and how data informed your decisions. Specifically, highlight how you approached AI integration.
Focus on Impact: Quantify results whenever possible (e.g., increased user engagement, improved conversion rates, reduced task completion time). For this role, demonstrating scalability and successful market delivery is crucial.
Aesthetic Polish: Ensure your portfolio is well-organized, visually appealing, and easy to navigate, reflecting your attention to detail.

Challenge Preparation:

Familiarize Yourself with Fintech: Understand common UX challenges and design patterns in the fintech space.
Practice UX Strategy: Be ready to discuss how you would approach a new product feature from a strategic perspective, considering user needs, business goals, and technical constraints.
Prepare for AI Integration Questions: Think about how AI can enhance user experiences in financial applications and how you would incorporate AI considerations into your design process.
Refine Communication: Practice articulating your design decisions clearly and concisely, as you'll be expected to present your work and rationale effectively to diverse stakeholders.

📝 Enhancement Note: The strict requirement for a portfolio and the emphasis on end-to-end delivery and AI integration suggest that the application process is highly selective and focused on practical, strategic design expertise.

🛠 Tools & Technology Stack

Primary Tools:

Design & Prototyping Software: Proficiency in industry-standard tools such as Figma, Sketch, Adobe XD, InVision, or similar for wireframing, UI design, and interactive prototyping. Figma is often preferred for collaborative environments.
User Journey Mapping & Flow Chart Tools: Tools like Miro, Lucidchart, or built-in features within design suites for creating comprehensive user flows.
AI Design Tools (Emerging): Familiarity or experience with AI-assisted design tools or platforms that can aid in ideation, content generation, or user flow optimization.

Analytics & Reporting:

Product Analytics Platforms: Experience with tools like Google Analytics, Mixpanel, Amplitude, or similar to understand user behavior and inform design decisions.
User Testing Platforms: Tools for conducting remote usability testing and gathering qualitative feedback.

CRM & Automation:

While not directly a CRM role, understanding how design impacts user acquisition and retention within a CRM context can be beneficial. Familiarity with how design integrates with marketing automation platforms may also be advantageous.

📝 Enhancement Note: The prompt explicitly mentions "AI advocate" and the need to understand AI's impact on the process. This implies that familiarity with AI-driven design tools or methodologies is a significant plus, even if not a primary requirement.

👥 Team Culture & Values

Operations Values:

Quality Obsession: A deep commitment to delivering high-quality, award-winning designs that meet rigorous standards.
Data-Driven Approach: Decisions are informed by user data, research, and performance metrics, ensuring designs are effective and user-centric.
Collaboration & Teamwork: A strong emphasis on working together through meetings, critiques, and shared problem-solving within a multinational team.
Continuous Improvement & Learning: Encouragement and provision for self-improvement, learning new skills, and staying ahead of industry trends.
User-Centricity: An unwavering focus on understanding and meeting user needs to create intuitive and valuable products.
Proactive Problem-Solving: A "just do it" attitude that encourages initiative and finding ways to get things done, even when faced with challenges.

Collaboration Style:

Open Communication: Encouraged through meetings and critiques, fostering an environment where ideas can be shared and debated constructively.
Cross-Functional Integration: Designers work closely with product managers, engineers, and researchers, ensuring a holistic approach to product development.
Feedback-Rich Environment: Design critiques and collaborative sessions provide regular opportunities for feedback exchange and iterative refinement.
Global Perspective: Working with a multinational team brings diverse perspectives, enriching the collaborative process and fostering cross-cultural understanding.

📝 Enhancement Note: The team culture is characterized by a pursuit of excellence, a reliance on data, and a highly collaborative, international environment. The emphasis on continuous learning and proactive problem-solving creates a dynamic and growth-oriented atmosphere.

⚡ Challenges & Growth Opportunities

Challenges:

Balancing Innovation with Scalability: Designing features that are both cutting-edge (especially with AI) and highly scalable for a rapidly expanding user base.
Navigating Fintech Complexity: Designing intuitive user experiences for complex financial products that require high levels of trust and security.
Global Design Consistency: Ensuring a cohesive and high-quality user experience across different markets and cultural contexts within the Asia-Pacific region.
Integrating AI Seamlessly: Effectively incorporating AI into design processes and user interfaces without compromising usability or user trust.
Managing Stakeholder Expectations: Articulating design vision and rationale to diverse stakeholders with varying technical and business perspectives.

Learning & Development Opportunities:

AI in Design Specialization: Deepen understanding and practical application of AI in UX/UI design through company-provided training and project experience.
Fintech UX Mastery: Gain specialized knowledge and experience in designing for the unique demands of the financial technology sector.
Leadership and Mentorship: Opportunities to grow into leadership roles, mentor junior designers, and contribute to the strategic direction of the design team.
Global Product Development: Exposure to international product development lifecycles and market-specific design considerations.
Industry Conferences & Certifications: Access to paid external learning opportunities to stay current with design trends and technologies.

📝 Enhancement Note: The challenges highlight the dynamic nature of the fintech industry and the integration of emerging technologies like AI. The growth opportunities are substantial, focusing on specialization, leadership, and global exposure.

💡 Interview Preparation

Strategy Questions:

"Describe your process for developing a UX strategy for a new feature in a mobile fintech application." (Focus on user research, goal definition, competitive analysis, and iterative design.)
"How would you approach designing a user journey for a complex financial transaction, considering security and user trust?" (Emphasize clarity, step-by-step guidance, and reassurance mechanisms.)
"Explain how you would integrate AI considerations into the design process for a feature like personalized financial advice or fraud detection." (Discuss data needs, ethical considerations, and user interaction with AI.)

Company & Culture Questions:

"What excites you about GoTymeX and the fintech industry specifically?" (Research GoTyme Bank's mission and recent developments.)
"How do you contribute to a data-driven and quality-obsessed design culture?" (Provide examples of how you use data and advocate for high standards.)
"Describe a time you had to adapt your design vision based on compelling alternative arguments or data." (Show your ability to be persuasive yet flexible.)

Portfolio Presentation Strategy:

Structure for Impact: Begin with a brief overview of your career and design philosophy.

Then, present 3-4 key projects, dedicating sufficient time to each.

Storytelling is Key: For each project:
- The Challenge: Clearly define the problem you were solving.
- Your Role: Specify your responsibilities, especially in UX strategy and AI integration.
- The Process: Detail your steps, including research, user journeys, wireframes, AI considerations, and prototyping.
- The Solution: Showcase the final design and explain its rationale.
- The Outcome: Quantify the impact or success of your design.
Highlight Strategic Thinking: Emphasize your strategic approach, not just the visual execution. Discuss how your designs contribute to business objectives and user success.
Be Ready for Deep Dives: Anticipate questions about specific design choices, user research findings, and how you handled challenges.
Showcase AI Advocacy: Be prepared to discuss your understanding and application of AI in design, even if it's through conceptual exploration or learning.

📝 Enhancement Note: The interview preparation focuses on strategic thinking, practical application of design skills (especially mobile and AI), and strong communication within a collaborative, international context. The portfolio presentation is highlighted as a critical component.

📌 Application Steps

To apply for this Product Designer - UX Strategist position:

Submit your application through the provided link on Workable.
Crucially, ensure your application includes a clearly shared portfolio that demonstrates your UX strategy, mobile design experience (Android/iOS), and a track record of delivering successful products.
Tailor your resume to highlight your 5+ years of relevant experience, focusing on keywords such as UX strategy, user journeys, mobile design, product delivery, AI integration, and stakeholder communication.
Prepare a concise presentation of your portfolio that tells a compelling story for each project, emphasizing your strategic thinking, problem-solving approach, and quantifiable results. Practice articulating your design decisions and rationale.
Research GoTymeX and TymeGroup to understand their mission, products (especially GoTyme Bank), and their commitment to quality and innovation. Be ready to discuss why you are a good cultural fit and how you can contribute to their agile, data-driven environment.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

Product Designer - UX Strategist (Senior/Lead)