Product Designer UI/UX (Indonesia)

📍 Job Overview

Job Title: Product Designer UI/UX

Company: Bjak

Location: Jakarta, Indonesia

Job Type: FULL_TIME

Category: Product Design / UI/UX

Date Posted: 2025-11-16

Experience Level: Mid-Level (2-5 years)

Remote Status: Remote OK (Based in Indonesia)

🚀 Role Summary

• This role is pivotal in shaping the user experience for millions across Southeast Asia, focusing on financial services.

• The Product Designer will be responsible for the end-to-end design lifecycle, ensuring products are intuitive, scalable, and user-centric.

• Key focus areas include crafting seamless user flows, developing wireframes, prototypes, and polished UI designs, and contributing to a robust design system.

• The position requires close collaboration with Product Managers and Engineers to translate complex problems into elegant, impactful design solutions.

📝 Enhancement Note: While the original listing is for a Product Designer, the extensive focus on UI/UX, user flows, wireframing, prototyping, and interaction design strongly aligns with the core competencies of a specialized UI/UX Designer within a product team. The emphasis on "design seamless, smart, and scalable experiences" and "end-to-end product design" indicates a need for someone who can bridge the gap between user needs and technical implementation through design.

📈 Primary Responsibilities

• Lead comprehensive product design initiatives for designated product areas, from initial concept ideation through to final implementation and iteration.

• Engage in close cross-functional collaboration with Product Managers, Engineers, and Researchers to meticulously define user problems and architect effective, user-centered design solutions.

• Develop a range of design artifacts, including detailed wireframes, interactive prototypes, comprehensive user flows, and high-fidelity UI designs that articulate design intent clearly.

• Spearhead and execute usability testing sessions, systematically gather user feedback, and leverage insights to drive rapid design iterations and improvements.

• Actively contribute to the development and enhancement of the company's design system, ensuring design consistency, scalability, and efficiency across all product touchpoints.

• Champion the voice of the user throughout the product development lifecycle, ensuring user needs and pain points are consistently prioritized in every design decision.

• Translate complex financial service functionalities into simple, elegant, and accessible user experiences, making them understandable for a broad user base.

• Work within an agile product development framework, adapting to iterative processes and contributing design expertise to sprint planning and execution.

📝 Enhancement Note: The responsibilities listed are a detailed expansion of the provided core responsibilities, incorporating industry best practices for product design roles. The emphasis on "leading the design process," "conducting usability testing," and "contributing to the design system" highlights the strategic and tactical aspects of the role. The inclusion of "translating complex financial service functionalities" adds specific context relevant to Bjak's industry.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a Bachelor's degree in Design, Human-Computer Interaction (HCI), Computer Science, or a related field is often preferred for roles requiring a strong theoretical foundation in design principles.

Experience: 3+ years of dedicated experience in product design, with a proven track record of successfully launching and iterating on web and mobile products.

Required Skills:

• Demonstrated expertise in end-to-end product design for web and mobile platforms.

• Advanced proficiency in industry-standard design and prototyping tools, with a strong emphasis on Figma.

• Practical experience with user research methodologies and usability testing to inform design decisions.

• Familiarity and experience working within agile product development teams and processes.

• A deep understanding of core design principles, including layout, visual hierarchy, spacing, and interaction design.

• Ability to rapidly iterate on designs based on feedback, data, and user testing results.

• Experience in contributing to or managing design systems for consistency and scalability.

• Excellent communication and collaboration skills to effectively partner with product managers, engineers, and stakeholders.

Preferred Skills:

• Experience designing for the financial services or fintech industry.

• Proficiency in additional design or prototyping tools (e.g., Sketch, Adobe Creative Suite, InVision).

• Experience with user journey mapping and persona development.

• Familiarity with front-end development concepts to facilitate better collaboration with engineers.

• Understanding of accessibility standards and best practices in design.

📝 Enhancement Note: The requirements are expanded to include implied skills and qualifications common in mid-level product design roles, such as familiarity with agile methodologies and a deep understanding of design principles. The portfolio requirement is emphasized as a critical component for evaluating a candidate's practical skills and design thinking.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing a minimum of 3 years of product design experience, with a focus on web and mobile applications.

• Demonstrate end-to-end design process, including problem definition, user research, ideation, wireframing, prototyping, UI design, and iteration based on feedback.

• Include case studies that clearly articulate the design challenges, your role, the solutions you implemented, and the measurable impact on user experience or business metrics.

• Highlight proficiency in Figma and other relevant prototyping tools through interactive examples or detailed descriptions of your workflow.

Process Documentation:

• Provide examples of how you approach user research and usability testing, detailing your methodologies and how you integrate findings into the design process.

• Illustrate your experience working within agile development cycles, including how you collaborate with product managers and engineers to deliver timely design assets.

• Present examples of your wireframing, user flow, and prototyping techniques, explaining the rationale behind your chosen fidelity and tools for different stages of the design process.

• Detail your approach to iterating on designs, including how you gather and incorporate feedback from stakeholders, users, and data analytics.

📝 Enhancement Note: This section is crafted to provide specific guidance on what Bjak would likely expect in a product designer's portfolio and process documentation, given the role's emphasis on end-to-end design, iteration, and collaboration within an agile environment. The focus is on demonstrating practical application of design skills and process.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for a Product Designer with 3+ years of experience in Jakarta, Indonesia, the estimated annual salary range is IDR 180,000,000 - IDR 300,000,000 (approximately $11,000 - $18,500 USD). This estimate accounts for the "Above-market remuneration" claim and the cost of living in Jakarta, while acknowledging that specific compensation will depend on the candidate's experience, skills, and negotiation.

Benefits:

• Above-Market Remuneration: Competitive salary and compensation package that exceeds standard market rates.

• Accelerated Career Growth: Opportunities for rapid professional development and advancement within the company.

• Leadership Exposure: Potential to gain experience and visibility in leadership roles.

• Mission-Driven Work: Engage in impactful work that contributes to transforming financial services in Southeast Asia.

• Collaborative, Inclusive, and Flat Team Culture: Work in an environment where ideas are valued regardless of title, fostering open communication and teamwork.

• High Autonomy: Significant independence and ownership over your work and projects.

• Unlimited Learning Potential: Access to resources and opportunities for continuous skill development and knowledge acquisition.

• Remote Work Flexibility: Ability to work remotely from Indonesia, providing work-life balance and flexibility.

Working Hours: Approximately 40 hours per week, typical for a full-time role, with flexibility inherent in a remote work arrangement.

📝 Enhancement Note: The salary range is an estimation tailored to the specified location (Jakarta, Indonesia) and experience level, using publicly available compensation data for similar roles and considering the company's claim of "Above-market remuneration." The benefits are directly extracted and elaborated upon from the provided text.

🎯 Team & Company Context

🏢 Company Culture

Industry: Financial Services / Insurtech / Fintech. Bjak operates at the intersection of technology and financial services, aiming to simplify and democratize access to insurance and investment products across Southeast Asia. This industry context implies a need for designs that are trustworthy, secure, and easy to understand, given the often complex nature of financial products.

Company Size: BJAK is described as a "lean, high-performance team." While the exact number isn't specified, this suggests a dynamic, fast-paced environment where individual contributions are highly visible and impactful. This contrasts with larger, more bureaucratic organizations, emphasizing agility and direct ownership.

Founded: BJAK was founded in Malaysia and has expanded significantly across Southeast Asia. The emphasis on proprietary technologies and AI-powered engines indicates a strong focus on innovation and technological advancement as a core part of its strategy.

Team Structure:

• The operations team is characterized as "lean, high-performance," suggesting smaller, focused teams rather than large departments.

• The reporting structure is described as "flat," implying direct access to decision-makers and less hierarchical bureaucracy. This often fosters quicker decision-making and greater individual autonomy.

Methodology:

• BJAK emphasizes a data-driven approach, leveraging "AI-powered engines" and user feedback to inform product development.

• The company culture values speed, clarity, and ownership, indicating a preference for agile methodologies and a results-oriented mindset.

• Continuous improvement and iteration are core to their process, as evidenced by the emphasis on feedback, data, and iteration in the design process.

Company Website: https://bjak.my/en/about-us

📝 Enhancement Note: This section synthesizes information from the "About BJAK" and "Our Team & Culture" sections, contextualizing the company's operations within the broader fintech and insurtech landscape. The interpretation of "lean" and "flat" structures aims to provide practical implications for potential employees.

📈 Career & Growth Analysis

Product Design Career Level: This role is positioned as a mid-level Product Designer (implied by 3+ years of experience). This level typically involves leading design initiatives for specific product areas, taking ownership of features or modules, and contributing to design system evolution. It requires a balance of hands-on design execution and strategic thinking about user problems and business goals.

Reporting Structure: The designer will likely report to a Product Design Lead, Head of Product, or a senior Product Manager, within a flat organizational structure that encourages direct communication and collaboration across departments.

Product Design Impact: The role has a significant impact on revenue and business decisions by directly shaping the user experience of financial products used by millions. Effective UI/UX design can lead to increased user adoption, higher conversion rates, improved customer retention, and stronger brand perception, all of which are critical drivers of business success in the competitive fintech space.

Growth Opportunities:

• Specialization & Leadership: Opportunity to deepen expertise in specific product areas (e.g., insurance, investments) or develop leadership skills by mentoring junior designers or leading larger design projects as the company scales.

• Skill Development: Access to "unlimited learning potential" and "accelerated career growth" implies opportunities for training, workshops, conferences, and hands-on experience with cutting-edge technologies and design methodologies.

• Cross-Functional Advancement: Potential to move into Product Management, UX Research, or even team leadership roles, given the emphasis on ownership and cross-functional collaboration.

📝 Enhancement Note: This analysis extrapolates the career path and growth potential typically associated with a mid-level Product Designer role in a fast-growing tech company. The emphasis on "ownership" and "flat culture" suggests a strong potential for rapid advancement.

🌐 Work Environment

Office Type: The role is specified as "Remote OK" and the requirement is to be "Based in Indonesia." This indicates a primarily remote work environment, with potential for occasional team meetups or company events, though not a daily office requirement. The company is headquartered in Malaysia, suggesting a distributed team model across Southeast Asia.

Office Location(s): While the role is remote, the company operates across Malaysia, Thailand, Taiwan, and Japan, with a significant presence and user base in Indonesia. The primary operational hub for the Indonesian team is likely Jakarta.

Workspace Context:

• Collaborative Environment: Despite being remote, the culture emphasizes collaboration. This means utilizing digital collaboration tools effectively for design reviews, brainstorming sessions, and team communication.

• Operations Tools & Technology: Designers will have access to and be expected to use industry-standard tools like Figma, and potentially other project management and communication platforms (e.g., Slack, Jira, Notion).

• Team Interaction: Regular interaction with product managers, engineers, and researchers through virtual meetings, asynchronous communication, and potentially in-person offsites.

Work Schedule: The standard working hours are approximately 40 hours per week. Given the remote nature and distributed team across Southeast Asia, there may be some flexibility in scheduling daily tasks, but core collaboration hours will likely align with team needs and common business hours in the region.

📝 Enhancement Note: This section interprets the "remote" aspect and company's distributed nature to describe the likely work environment, focusing on how collaboration and team interaction would function in a remote-first setting within a distributed team.

📄 Application & Portfolio Review Process

Interview Process:

• Application Submission: Submit CV and portfolio. The portfolio is critical and should clearly showcase your design process, problem-solving skills, and impact.

• Initial Screening: A recruiter or hiring manager will review applications and portfolios to assess qualifications and fit.

• Design Challenge/Case Study: Candidates may be given a design challenge or asked to present a detailed case study from their portfolio. This will evaluate your problem-solving approach, design thinking, and ability to articulate your rationale. Focus on demonstrating how you translate user needs into effective solutions.

• Interviews with Team: Expect interviews with Product Managers, fellow Designers, and Engineers to assess technical skills, collaboration style, and cultural fit. Prepare to discuss your design decisions, how you handle constructive feedback, and your experience working in agile teams.

• Final Interview: Potentially an interview with senior leadership to discuss strategic alignment, ownership mentality, and long-term career aspirations.

Portfolio Review Tips:

• Curate Selectively: Choose 3-4 of your strongest projects that best represent your skills and experience relevant to the role.

• Tell a Story: For each project, clearly outline the problem, your role, your process (research, ideation, design, testing), the challenges faced, your solutions, and the outcomes or impact. Use visuals effectively to illustrate your points.

• Highlight Figma Proficiency: Showcase projects where you've effectively used Figma for wireframing, prototyping, and creating design systems.

• Quantify Impact: Whenever possible, include metrics or data that demonstrate the success of your designs (e.g., increased conversion rates, improved user satisfaction scores, reduced task completion times).

• Tailor to Bjak: If possible, subtly tailor your portfolio presentation to highlight experiences and skills relevant to financial services or user-centric digital platforms.

Challenge Preparation:

• Understand the Problem: If given a challenge, ensure you fully understand the brief and its objectives. Ask clarifying questions.

• Outline Your Approach: Clearly articulate your proposed design process, from understanding the user and business needs to ideation and solution development.

• Focus on Process, Not Just Pixels: Demonstrate your thought process, decision-making, and how you would approach solving the problem, even if you don't have time to fully flesh out every UI detail.

• Prepare for Q&A: Be ready to defend your design choices and discuss trade-offs, constraints, and alternative solutions.

📝 Enhancement Note: This section provides actionable advice for navigating the interview process, with specific tips for portfolio review and design challenges, tailored to a Product Designer role in a tech-focused company. It emphasizes demonstrating process and impact.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for wireframing, UI design, prototyping, and collaborative design. Proficiency is a core requirement.

• Prototyping Tools: Beyond Figma's capabilities, familiarity with standalone prototyping tools (e.g., InVision, ProtoPie) may be beneficial for complex interactions.

• Design System Management: Tools or methodologies for building and maintaining a scalable design system (likely integrated within Figma or a dedicated platform).

Analytics & Reporting:

• User Analytics Platforms: Familiarity with tools like Google Analytics, Mixpanel, or Amplitude to understand user behavior and track design impact.

• A/B Testing Tools: Understanding how to design for and interpret A/B test results to validate design decisions.

• Data Visualization Tools: While not a primary designer tool, understanding how data is presented can inform dashboard design and reporting needs.

CRM & Automation:

• Project Management Tools: Proficiency in tools like Jira, Asana, or Trello for tracking tasks, sprints, and project progress within agile teams.

• Collaboration & Communication Tools: Slack for real-time communication, and potentially Notion or Confluence for documentation and knowledge sharing.

• User Feedback Platforms: Tools for collecting and managing user feedback (e.g., Canny, UserVoice, or in-app feedback widgets).

📝 Enhancement Note: This section lists the primary tools and technologies expected for a Product Designer role, with a strong emphasis on Figma, and includes related tools for user research, analytics, and project management that a designer would interact with or leverage.

👥 Team Culture & Values

Product Design Values:

• User-Centricity: A deep commitment to understanding and advocating for user needs in all design decisions. This means prioritizing user problems and ensuring solutions are intuitive and accessible.

• Simplicity & Clarity: A drive to turn complex financial services into simple, elegant, and easy-to-understand user experiences. This values clean design and clear communication.

• Ownership & Accountability: Taking full responsibility for design outcomes, from concept to implementation, and driving solutions to completion. This means being proactive and solution-oriented.

• Speed & Iteration: Embracing a fast-paced environment where rapid prototyping, feedback, and iteration are key to continuous improvement and delivering value quickly.

• Excellence & High Bar: A commitment to high-quality work, attention to detail, and striving for best-in-class design solutions.

Collaboration Style:

• Cross-Functional Integration: Actively partnering with Product Managers, Engineers, and Researchers, fostering a shared understanding of product goals and user needs.

• Feedback-Driven: Openly seeking and providing constructive feedback within the team to refine designs and improve processes.

• Ownership Mentality: Collaborating with a sense of shared ownership over the product's success, rather than operating in silos.

• Agile & Adaptive: Working effectively within agile frameworks, adapting to changing priorities and requirements while maintaining design integrity.

📝 Enhancement Note: This section infers the likely team culture and values based on the company's description ("lean, high-performance," "ownership," "move fast") and the nature of a product design role in a tech company. The values are framed to appeal to candidates who thrive in such environments.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Speed and Quality: The need to move fast and iterate quickly while maintaining a high standard of design quality and user experience can be a significant challenge.

• Complexity of Financial Services: Simplifying complex financial products and regulations into user-friendly interfaces requires deep empathy and creative problem-solving.

• Scaling Design Systems: Evolving and maintaining a design system to support rapid product expansion across multiple markets and product lines.

• Remote Collaboration: Effectively collaborating and maintaining strong team cohesion in a distributed, remote-first environment.

Learning & Development Opportunities:

• Advanced Design Techniques: Opportunities to explore and implement cutting-edge UI/UX methodologies, animation, and interaction design patterns.

• Industry Expertise: Gaining deep knowledge of the fintech and insurtech landscape, understanding user needs and market dynamics in Southeast Asia.

• Leadership & Mentorship: Potential to grow into design leadership roles, mentor junior designers, and contribute to shaping the design culture and strategy.

• Cross-Functional Skill Development: Learning from product managers and engineers to deepen understanding of product strategy, technical constraints, and business objectives.

📝 Enhancement Note: This section identifies common challenges in fast-paced tech environments and outlines specific learning and development avenues relevant to a product designer at Bjak, aligning with the company's emphasis on growth and learning.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to simplify a complex user flow for a financial product. What was your process, and what was the outcome?" (Focus on your problem-solving approach, user advocacy, and ability to translate complexity.)

• "How do you balance user needs with business objectives and technical constraints in your design process?" (Demonstrate strategic thinking and your ability to find optimal solutions.)

Company & Culture Questions:

• "What interests you most about Bjak's mission to transform financial services in Southeast Asia?" (Show genuine interest in the company's vision and impact.)

• "How do you contribute to a collaborative and high-performance team environment, especially in a remote setting?" (Emphasize your teamwork, communication, and proactive approach.)

Portfolio Presentation Strategy:

• Structure: For each case study, clearly present the problem, your role, your process (visuals are key here!), the solutions, and the impact (metrics if possible).

• Figma Showcase: Be prepared to demonstrate specific Figma workflows or features you utilized, especially for prototyping or design system components.

• Storytelling: Frame your projects as narratives of problem-solving and user impact. Explain the 'why' behind your design decisions.

• Q&A Readiness: Anticipate questions about your design rationale, alternative solutions you considered, and how you handled challenges or disagreements.

📝 Enhancement Note: This section provides specific, actionable advice on preparing for interviews by suggesting potential questions and strategies for portfolio presentation, directly relevant to a Product Designer role at Bjak.

📌 Application Steps

To apply for this Product Designer UI/UX position:

• Submit your application through the provided link on Ashby.

• Curate a strong portfolio that clearly showcases your end-to-end product design process for web and mobile products, with a focus on Figma and your ability to solve complex user problems.

• Tailor your CV to highlight your 3+ years of experience in product design, proficiency in Figma, experience with user research and agile teams, and any relevant financial services background.

• Prepare a compelling presentation of 1-2 key portfolio projects that demonstrate your problem-solving skills, design methodology, and impact. Be ready to articulate your design decisions and rationale.

• Research Bjak's products and mission to understand their market position and how your design skills can contribute to their goals of simplifying financial services in Southeast Asia.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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