Product Designer (UI/UX)

📍 Job Overview

Job Title: Product Designer (UI/UX)

Company: Keywords Studios

Location: Pune, Maharashtra, India

Job Type: FULL_TIME

Category: Product Design / UI/UX

Date Posted: 2026-04-28

Experience Level: Mid-Level (2-5 years)

Remote Status: Hybrid

🚀 Role Summary

• Drive end-to-end product design for an AI-first customer support and player-engagement platform impacting millions of users globally.

• Shape user-centered outcomes and intuitive experiences for complex problem spaces, including AI agents and proactive engagement initiatives.

• Collaborate closely with Product and Engineering teams to define product strategy and deliver iterative solutions.

• Elevate UX quality through design critiques, mentorship, and contributions to the company's design culture.

• Leverage user research and data-driven insights to validate design decisions and optimize user journeys.

📝 Enhancement Note: While the job title is "Product Designer (UI/UX)", the description emphasizes a deep involvement in the entire product development lifecycle, from discovery to polished UI, with a strong focus on AI-powered features and complex workflow simplification. This role requires not just aesthetic design but also strategic problem-solving and user research expertise, aligning it with senior UX/Product Design roles that influence product direction. The emphasis on "AI-first support platform" and "complex problem spaces" suggests a need for strategic thinking beyond typical UI design.

📈 Primary Responsibilities

• Lead the full design lifecycle, encompassing discovery, information architecture, user flows, wireframing, prototyping, and final UI design.

• Translate complex business requirements and product goals into clear, actionable design strategies and human-centered user experiences.

• Partner cross-functionally with Product Management and Engineering teams to define user-centered outcomes, prioritize feature scope, and build iterative solutions for key product areas.

• Spearhead problem framing, ideation sessions, and concept development to simplify intricate user workflows and enhance platform usability.

• Conduct and synthesize user research, including interviews, usability tests, and behavioral analysis, to inform and validate design decisions.

• Actively contribute to design critiques, mentor junior designers, and foster a culture of design excellence and continuous improvement.

• Guide and support junior designers, helping them refine their craft, improve decision-making, and increase their overall impact on product development.

• Drive product modernization initiatives by reimagining existing user interfaces and workflows for enhanced efficiency and user satisfaction.

• Design for AI-powered features, focusing on creating intuitive and effective conversational interfaces and agent-based interactions.

📝 Enhancement Note: The responsibilities clearly indicate a senior-level role with significant ownership. The emphasis on "leading," "driving," and "spearheading" suggests a need for strong initiative and leadership. The inclusion of "mentoring junior designers" and "shaping design culture" further solidifies this as a role requiring not just individual contribution but also team development and strategic influence.

🎓 Skills & Qualifications

Education: A degree in Design, Human-Computer Interaction (HCI), Computer Science, or a related field is considered a plus, but not mandatory. Equivalent practical experience in solving complex product problems will be highly valued.

Experience: A minimum of 3+ years of experience in UX/Product Design, HCI, or a closely related field is required. This experience should demonstrate a proven track record of working through the end-to-end design process for complex digital products.

Required Skills:

• A robust portfolio showcasing a comprehensive end-to-end design process, clear problem-solving abilities, and impactful user experiences.

• Deep understanding and practical application of core design fundamentals: interaction design, information architecture (IA), foundational UX writing principles, visual hierarchy, and accessibility standards.

• Proficiency in user research methodologies, including discovery interviews, usability studies, and data-driven iteration to inform design decisions.

• Strong mastery of contemporary design tools, with a specific emphasis on Figma for wireframing, prototyping, and UI design.

• Excellent communication and storytelling skills, with the proven ability to align and influence cross-functional partners (Product, Engineering, etc.).

• Experience in designing for complex, technical, or heavily workflow-driven user experiences.

• Ability to thrive in ambiguous product areas and drive clarity for stakeholders.

• High collaboration quotient and a genuine openness to learning from peers and contributing to a team environment.

• A natural inclination to help, guide, and elevate junior designers through constructive feedback, coaching, and thorough design reviews.

Preferred Skills:

• Direct experience designing AI-powered, conversational, or agent-based interfaces.

• Familiarity with, or direct experience in, conducting user research activities such as interviews, usability testing, and synthesis.

• Background in SaaS platforms, customer support software, or workflow-driven enterprise products.

• Familiarity with analytics platforms and experience using data to shape product and design decisions.

• Experience contributing to or building design systems from the ground up or maintaining existing ones.

• Understanding of common design patterns across both web and mobile platforms.

• Comfort working with AI tooling and prototyping platforms (e.g., v0, Loveable, Bolt, Figma Make).

• Experience in Design Expert Evaluation techniques like Heuristics and competitive benchmarking.

• Ability to research and understand user behaviors, needs, and motivations through observation techniques, task analysis, and other feedback methodologies.

📝 Enhancement Note: The requirements are detailed and focus on both hard and soft skills. The emphasis on a "strong portfolio" is critical, suggesting it will be heavily scrutinized for process and problem-solving. The preference for AI/SaaS/customer support experience, coupled with Figma proficiency and research skills, points to a specialized role within a B2B SaaS context. The inclusion of leadership and mentorship skills indicates a progression beyond individual contributor.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase end-to-end design process: Demonstrate a clear journey from initial problem identification and user research through ideation, wireframing, prototyping, and final UI design.

• Problem-solving depth: Clearly articulate the user problems and business challenges addressed in each project, detailing the strategic thinking behind your design decisions.

• Impact and outcomes: Quantify the impact of your designs whenever possible, using metrics, user feedback, or business results to demonstrate success.

• Tool proficiency: Highlight your expertise with key design tools, particularly Figma, and any other relevant software used in your projects.

Process Documentation:

• Workflow design and optimization: Present case studies that illustrate your ability to map out, analyze, and redesign complex user workflows to improve efficiency and user experience.

• System implementation and automation: If applicable, include projects where you contributed to or designed features for systems that involve automation or complex integrations, highlighting your understanding of system interactions.

• Measurement and performance analysis: Detail how you used data (user research, analytics) to inform your design process and how you measured the success of your design solutions post-launch.

📝 Enhancement Note: The portfolio requirements are specifically tailored to a product designer role with a strong emphasis on process and problem-solving. The request for "end-to-end design process" and "problem-solving depth" is standard, but the explicit mention of "AI-powered," "workflow-driven," and "SaaS" contexts within the portfolio would be advantageous. Quantifying impact is crucial for demonstrating value to operations stakeholders.

💵 Compensation & Benefits

Salary Range: Based on industry standards for a Mid-Level Product Designer (2-5 years experience) in Pune, India, a competitive salary range would typically fall between ₹8,00,000 to ₹15,00,000 per annum. This estimate considers the cost of living in Pune, the specialized skills required (UI/UX, Figma, AI-related design), and the hybrid work model.

Benefits:

• Worker's Insurance: Comprehensive health insurance coverage for employees.

• Paid Time Offs (PTO): Generous allocation of paid leave for vacation and personal needs, ensuring work-life balance.

• Hybrid Work Setup: Flexibility to work both remotely and from the office, promoting a balanced work environment.

• Professional Development: Opportunities for continuous learning, skill enhancement, and potential participation in design conferences or workshops.

• Employee Assistance Program: Access to resources and support for personal and professional well-being.

• Performance Bonuses: Potential for performance-based incentives and bonuses.

• Other Employee Benefits: Additional benefits to be discussed, potentially including retirement plans, learning stipends, or team-building activities.

Working Hours: The standard working hours for this full-time role are approximately 40 hours per week. While a hybrid setup is offered, specific daily working hours may align with standard business operations in India (e.g., 9:00 AM to 6:00 PM IST), with flexibility potentially available based on team needs and project deadlines.

📝 Enhancement Note: Salary estimation is based on general market research for mid-level UX/Product Designers in India, specifically Pune, considering the AI and SaaS focus as potential drivers for higher compensation. The listed benefits are standard for the industry, with a note that specific details will be provided by the Talent Acquisition team.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology / Software Development / Gaming Services. Keywords Studios is a global leader in providing technical and creative services to the video games industry. While the role is with "Helpshift" (which is now part of Keywords Studios), Helpshift itself focuses on AI-powered customer support and engagement platforms, serving various industries including gaming and SaaS.

Company Size: Keywords Studios is a large, publicly traded company with a significant global presence, employing thousands of individuals. The specific team within Helpshift (now part of Keywords Studios) will likely be smaller and more focused, but operate within the framework of a large organization.

Founded: Helpshift was founded in 2012, and acquired by Keywords Studios in 2021. This history indicates a company with a solid track record in the customer engagement space, now benefiting from the resources and scale of a larger parent company.

Team Structure:

• Operations Team Aspect 1: The product design team, including this role, is likely part of a larger Product, Design, and Engineering organization. It will involve close collaboration with Product Managers, other Designers (UI/UX, UX Researchers), and Software Engineers.

• Operations Team Aspect 2: Reporting structure will likely be to a Design Lead or Head of Product Design, who in turn reports to higher leadership within the product organization.

• Operations Team Aspect 3: Significant cross-functional collaboration is expected with Product Management to define strategy and requirements, and with Engineering to ensure feasible and high-quality implementation of designs.

Methodology:

• Operations Process 1 (Data Analysis): Designs will be informed by user research, usability testing, and analytics data to validate hypotheses and measure impact.

• Operations Process 2 (Workflow Planning): A strong emphasis on understanding and simplifying complex user workflows is central to the role's success.

• Operations Process 3 (Automation & Efficiency): The role involves designing for AI-driven features and platform modernization, aiming for increased efficiency and automation in customer support.

Company Website: https://www.keywordsstudios.com/ (Company overall) and https://www.helpshift.com/ (Product/Service focus)

📝 Enhancement Note: Clarifying the relationship between "Keywords Studios" and "Helpshift" is important. The role is within Helpshift's product offering, which is now part of Keywords Studios. This means the role benefits from the scale and stability of a large corporation while operating within a specific product team focused on customer support technology.

📈 Career & Growth Analysis

Operations Career Level: This position is classified as a Mid-Level Product Designer, typically requiring 2-5 years of dedicated experience. It signifies a role where an individual can independently manage design tasks, contribute significantly to product strategy, and begin to mentor more junior team members. The scope includes end-to-end ownership of design projects and influencing product direction.

Reporting Structure: The Product Designer will likely report to a Senior Design Lead, Head of Design, or potentially a Director of Product Management, depending on the specific team structure within Helpshift/Keywords Studios. This reporting line will provide guidance, feedback, and career development support. The role also involves significant collaboration with Product Managers and Engineering Leads.

Operations Impact: The Product Designer will have a direct impact on the usability, efficiency, and adoption of Helpshift's AI-first support platform. By creating intuitive and effective user experiences for customer support and player engagement, the role contributes to improved customer satisfaction, reduced support costs for clients, and increased platform engagement. This directly influences the revenue and market competitiveness of the product.

Growth Opportunities:

• Operations Skill Advancement: Opportunities to deepen expertise in specific areas like AI interface design, conversational UX, SaaS product design, and advanced research methodologies.

• Leadership Development: Potential to grow into a Senior Product Designer role, taking on more complex projects, leading design initiatives, and increasing mentorship responsibilities. Further progression could lead to Lead Designer or Design Management positions.

• Cross-functional Expertise: Gaining broader experience across product strategy, user research, and engineering collaboration, which are valuable for overall career growth in product development.

• Design System Contribution: Opportunity to contribute to or lead the development and evolution of the company's design system, a key asset for scaling product design efforts.

📝 Enhancement Note: This analysis frames the role as a significant step in a product design career, offering both specialization and generalist growth paths within a large, established company. The emphasis on "operations impact" is tied to how design contributes to business outcomes like customer satisfaction and efficiency.

🌐 Work Environment

Office Type: The company offers a "Hybrid setup," indicating a blend of remote work and in-office collaboration. This suggests a modern work environment designed to balance flexibility with the benefits of in-person teamwork.

Office Location(s): The primary office location for this role is Pune, Maharashtra, India. Specific details about the office facilities, amenities, and workspace design for hybrid employees would be available upon inquiry or during the interview process.

Workspace Context:

• Collaborative Environment: The hybrid model encourages collaboration through scheduled in-office days, team meetings, and cross-functional workshops, fostering idea exchange and team cohesion.

• Operations Tools & Technology: Employees will have access to industry-standard design and collaboration tools, including Figma, and potentially other project management and communication software, facilitating efficient workflow and remote access.

• Operations Team Interaction: Opportunities for direct interaction with design peers, product managers, and engineers during in-office days, as well as through virtual communication channels, ensuring seamless project alignment.

Work Schedule: The role is full-time, with approximately 40 working hours per week. The hybrid arrangement offers flexibility, allowing employees to structure their workdays effectively, balancing focused remote work with collaborative in-office sessions. Specific in-office days might be determined by team needs or company policy.

📝 Enhancement Note: The "Hybrid setup" is a key aspect of the work environment, balancing flexibility with the need for in-person collaboration, which is crucial for design teams. This implies a structured approach to hybrid work, likely with designated days for office presence.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess qualifications and alignment with the role's requirements.

• Portfolio Presentation & Discussion: An interview where you will present selected projects from your portfolio, explaining your design process, problem-solving approach, and rationale. This is a critical stage to demonstrate your craft and strategic thinking.

• Technical/Skills Interview: A discussion focused on core design skills, tool proficiency (especially Figma), research methodologies, and understanding of AI/SaaS design principles.

• Cross-functional Collaboration Interview: An interview with Product Managers and/or Engineering leads to assess your ability to collaborate, communicate effectively, and align on product goals.

• Team Fit & Mentorship Discussion: An interview with other designers to evaluate cultural fit, your approach to teamwork, and your capacity and willingness to mentor junior designers.

• Final Interview: Potentially with senior leadership to discuss overall fit, career aspirations, and final alignment with the company's vision.

Portfolio Review Tips:

• Curate Strategically: Select 2-3 projects that best showcase your end-to-end design process, problem-solving skills, and impact, particularly those related to complex workflows, AI, or SaaS products.

• Tell a Story: For each project, clearly articulate the problem, your role, your process, the decisions you made, and the outcomes achieved. Use visuals effectively to guide the narrative.

• Highlight Process Over Polish: While polished UI is important, emphasize the 'why' behind your design decisions and the methods you used to arrive at them. Demonstrate your ability to handle ambiguity and iterate based on feedback.

• Quantify Impact: Whenever possible, include metrics, user feedback, or business results to demonstrate the tangible impact of your design work.

• Tailor to the Role: Ensure your portfolio presentation highlights experience relevant to AI, customer support, and complex SaaS products, as mentioned in the job description.

Challenge Preparation:

• Design Exercise: Be prepared for a design challenge, which might involve analyzing a problem statement, proposing solutions, or sketching out initial concepts. Focus on demonstrating your thought process and problem-solving skills under time constraints.

• Communication Practice: Practice articulating your design rationale clearly and concisely. Be ready to explain your choices and justify them with user-centered principles and data.

• Role-Specific Research: Research Helpshift's product, their target audience, and the competitive landscape in AI-powered customer support. Understand their current design language and identify potential areas for improvement.

📝 Enhancement Note: This section provides actionable advice for candidates, emphasizing the importance of the portfolio and how to prepare for specific interview stages, including potential design challenges. The advice is tailored to the specific requirements of this Product Designer role.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: This is explicitly mentioned as a required mastery. Expect to use it extensively for wireframing, prototyping, UI design, and collaboration.

• Prototyping Tools: Proficiency in Figma's prototyping capabilities is essential. Other tools like InVision, Adobe XD, or similar may also be relevant depending on past experience.

• Wireframing Tools: Figma serves this purpose, but experience with dedicated wireframing tools is a plus.

• User Research Platforms: Tools for conducting remote usability testing, surveys, and user interviews (e.g., UserTesting.com, Lookback, SurveyMonkey) will likely be used.

Analytics & Reporting:

• Analytics Platforms: Familiarity with platforms like Google Analytics, Mixpanel, Amplitude, or similar to understand user behavior and product usage data is preferred.

• Data Visualization Tools: Experience with tools that help interpret and visualize data to inform design decisions.

CRM & Automation:

• CRM Systems: While not a core design tool, understanding how customer support platforms integrate with or function alongside CRM systems (e.g., Salesforce, HubSpot) is beneficial.

• AI Tooling & Prototyping: Comfort working with AI tooling and prototyping platforms such as v0, Loveable, Bolt, or similar is a preferred qualification.

📝 Enhancement Note: The focus here is on the tools directly relevant to a Product Designer's workflow. Figma is highlighted as paramount. The mention of AI tooling indicates a forward-looking technology stack.

👥 Team Culture & Values

Operations Values:

• User-Centricity: A core value focused on deeply understanding user needs, motivations, and pain points to create solutions that genuinely solve problems and enhance experiences.

• Collaboration & Teamwork: Emphasizing the importance of working effectively with cross-functional partners (Product, Engineering) and providing mutual support within the design team.

• Craftsmanship & Quality: A commitment to high-quality design execution, attention to detail, and continuous improvement of design skills and processes.

• Data-Informed Decision Making: Utilizing research, analytics, and user feedback to guide design choices and measure their effectiveness, rather than relying solely on intuition.

• Growth Mindset: Encouraging continuous learning, embracing challenges, and fostering an environment where feedback is seen as an opportunity for development.

• Simplicity & Clarity: Striving to simplify complex technical or workflow-driven experiences, making them intuitive and easy to understand for all users.

Collaboration Style:

• Cross-functional Integration: Active engagement with Product Management for strategy and requirements, and with Engineering for implementation feasibility and feedback loops.

• Design Critiques & Feedback: A culture that encourages open and constructive feedback during design reviews to elevate the quality of work and foster learning.

• Mentorship & Knowledge Sharing: A willingness to mentor junior designers and share expertise, contributing to a cohesive and supportive delivery and learning environment.

• Agile & Iterative: Working within agile development frameworks, allowing for iterative design and development cycles, with continuous feedback and adaptation.

📝 Enhancement Note: These values and collaboration styles are typical for modern tech companies with a focus on product development and user experience. The emphasis on mentorship and cross-functional collaboration is particularly relevant for this role.

⚡ Challenges & Growth Opportunities

Challenges:

• Designing for AI Complexity: Translating the nuances and capabilities of AI into intuitive, user-friendly interfaces can be challenging, requiring innovative problem-solving.

• Simplifying Complex Workflows: The role involves redesigning intricate processes within the customer support platform, demanding a deep understanding of user needs and business logic.

• Balancing Ambiguity and Clarity: Working in evolving product areas often means dealing with ambiguity. The challenge lies in driving clarity and actionable design direction despite uncertainty.

• Cross-functional Alignment: Ensuring all stakeholders (Product, Engineering, Marketing, etc.) are aligned on design vision and priorities requires strong communication and negotiation skills.

• Mentoring Junior Designers: Effectively guiding and developing less experienced designers while managing personal workload requires strong leadership and interpersonal skills.

Learning & Development Opportunities:

• Specialized Design Skills: Opportunities to deepen expertise in AI/Conversational UX, customer support platforms, and complex SaaS product design.

• Industry Trends: Staying abreast of advancements in AI, design technology, and user experience best practices through company resources and industry engagement.

• Leadership and Mentorship: Developing leadership capabilities through formal and informal mentorship, potentially leading design initiatives or small teams.

• Design System Contribution: Contributing to or helping to build and maintain a robust design system, which is a valuable skill for scaling design operations.

• Cross-functional Exposure: Gaining deeper insights into product strategy, engineering constraints, and business operations through close collaboration.

📝 Enhancement Note: This section highlights potential hurdles and frames them as opportunities for skill development and career advancement, providing a realistic outlook for potential candidates.

💡 Interview Preparation

Strategy Questions:

• Design Strategy & Methodology: Be prepared to discuss how you approach designing for complex, AI-driven platforms. Expect questions like: "How would you approach designing a new AI agent feature for customer support?" or "Describe a time you simplified a complex workflow through design." Focus on your process, research, and iterative approach.

• Collaboration & Stakeholder Management: Prepare examples of how you've worked with Product Managers and Engineers, managed conflicting priorities, and influenced decisions. Questions might include: "How do you ensure your designs meet both user needs and business goals?" or "Describe a challenging stakeholder interaction and how you resolved it."

• Problem-Solving & Efficiency: Be ready to discuss how you use data and user feedback to solve problems and improve efficiency. For instance: "How would you use analytics to identify areas for improvement in our current support interface?" or "Walk us through a project where your design directly led to measurable efficiency gains."

Company & Culture Questions:

• Company Operations Culture: Research Keywords Studios and Helpshift's mission, values, and recent developments. Understand their position in the market. Questions could be: "What do you know about our customer support platform and its users?" or "How do you see your design philosophy aligning with our company culture?"

• Operations Team Dynamics: Be ready to discuss your experience working in hybrid environments and your approach to mentoring junior designers. Questions might include: "How do you contribute to a positive and productive team dynamic?" or "Describe your experience mentoring designers."

• Operations Impact Measurement: Prepare to articulate how you measure the success of your design work. Think about metrics related to user satisfaction, task completion, efficiency, and adoption.

Portfolio Presentation Strategy:

• Structured Narrative: For each case study, present a clear narrative: Problem -> Your Role -> Process -> Solution -> Impact. Use visuals to support your story but focus on explaining your thought process.

• Highlighting Process and Rationale: Emphasize the 'why' behind your design decisions. Explain the trade-offs you considered and how you used research or data to inform your choices.

• Demonstrating AI/SaaS Relevance: If possible, tailor your presentation to highlight projects involving AI, complex workflows, or B2B/SaaS products.

• Engaging Delivery: Practice your presentation to ensure it's engaging, concise, and confident. Be ready to answer in-depth questions about any aspect of your work.

📝 Enhancement Note: This section provides concrete examples of interview questions and preparation strategies, directly linking them to the role's requirements and the company's context, offering a distinct advantage to candidates.

📌 Application Steps

To apply for this Product Designer (UI/UX) position:

• Submit your application through the provided application link on Workable.

• Portfolio Customization: Review your existing portfolio and select 2-3 key projects that best demonstrate your end-to-end design process, problem-solving skills, and experience with complex workflows and AI-related design. Ensure these projects clearly articulate the problem, your role, your process, and the impact achieved.

• Resume Optimization: Tailor your resume to highlight your 3+ years of relevant UX/Product Design experience, specifically mentioning proficiency in Figma, user research methodologies, interaction design, information architecture, and any experience with AI, SaaS, or customer support platforms. Use keywords from the job description to improve ATS compatibility.

• Interview Preparation: Practice articulating your design process and rationale for your portfolio projects. Prepare to discuss your experience with hybrid work environments and your approach to mentoring junior designers. Research Keywords Studios and Helpshift's products and culture.

• Company Research: Deeply understand Helpshift's AI-first support platform, its target audience, and the broader gaming services industry context of Keywords Studios. This will help you ask insightful questions and demonstrate genuine interest during interviews.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.