Product Designer UI UX

📍 Job Overview

Job Title: Product Designer UI UX

Company: XTEND

Location: Tel-Aviv, Tel-Aviv District, Israel

Job Type: Full-time

Category: Product Design / User Experience

Date Posted: 2026-02-15

Experience Level: 2-5 years

Remote Status: On-site

🚀 Role Summary

• This role is for a Product Designer with a strong focus on UI and UX, responsible for the entire design lifecycle of innovative products that enable intuitive and effective control of multiple machines.

• The position requires a deep understanding of user behavior and needs, translating them into compelling visual and interface designs for both current and future products.

• The designer will be instrumental in producing high-quality visual assets crucial for the company's business objectives and marketing efforts.

• This role emphasizes independence and proactivity in identifying and leading design projects, with a significant emphasis on solving complex UX challenges that include a physical component.

📝 Enhancement Note: While the job title is "Product Designer UI UX," the core responsibilities and requirements, particularly regarding "physical component UX" and "flying drones" (as an advantage), strongly suggest a specialization in product design for hardware-integrated software or complex control systems, rather than purely digital products. This is a key differentiator for operations candidates.

📈 Primary Responsibilities

• Own and execute all aspects of XTEND’s product and visual design, from concept to final production-ready assets.

• Conduct thorough user research, gaining deep and precise understanding of users' needs, motivations, and thought processes to inform design decisions.

• Conceptualize, design, and iteratively test XTEND’s products and interfaces, ensuring a seamless and intuitive user experience.

• Produce high-quality visual designs that align with XTEND’s brand identity and meet diverse business and marketing requirements.

• Collaborate closely with engineering and product teams to translate user insights and business needs into functional and aesthetically pleasing design solutions.

• Develop and maintain design systems, style guides, and component libraries to ensure consistency across all product touchpoints.

• Create detailed wireframes, mockups, interactive prototypes, and user flow diagrams to effectively communicate design concepts and user journeys.

• Champion user-centered design principles throughout the product development process, advocating for the user's perspective in all design discussions.

📝 Enhancement Note: The responsibility to "own all types of design tasks, from marketing and visual design to interface and concept design" implies a broad scope, potentially requiring a candidate comfortable with both strategic product thinking and detailed execution. The emphasis on "physical component" UX also means understanding how digital interfaces interact with real-world hardware, which is a specialized skill set.

🎓 Skills & Qualifications

Education: Bachelor's degree in Design (e.g., B.Des), Human-Computer Interaction, or a related field, or equivalent practical experience demonstrating a strong foundation in design principles.

Experience: 2-5 years of proven experience in designing production-grade products, with a demonstrated ability to solve complex UX problems, particularly those involving a physical component.

Required Skills:

• Proven experience designing and shipping production-grade digital products.

• Demonstrated ability to solve complex UX problems with a physical component, understanding the interplay between software and hardware.

• High level of independence and proactivity; ability to identify, champion, and lead design-related projects and tasks without constant supervision.

• Profound empathy and understanding of human behavior, with the ability to accurately perceive and articulate users' perspectives, needs, and emotions.

• Advanced proficiency in design and prototyping tools, with a strong emphasis on Figma.

• Expertise in industry-standard design software such as Photoshop and Illustrator.

Preferred Skills:

• Experience working in a fast-paced startup environment, demonstrating adaptability and resilience.

• Experience with AR/VR design principles and application.

• Familiarity with drone technology and the user experience challenges associated with controlling such devices.

• Experience in developing and maintaining design systems.

• Understanding of front-end development principles to facilitate better collaboration with engineers.

📝 Enhancement Note: The "Must" qualifications are critical. The emphasis on "physical component" UX and the advantage of "flying drones" and "AR/VR design" indicate a niche in product design that bridges digital interfaces with tangible, real-world interactions. This is a key area for candidates to highlight.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing a minimum of 2-3 production-grade products, with a clear emphasis on complex UX challenges, especially those involving a physical component.

• Detailed case studies demonstrating the end-to-end design process, from initial user research and problem definition to ideation, prototyping, user testing, and final implementation.

• Visual examples of high-quality UI design, interface elements, and visual assets that reflect an understanding of brand consistency and aesthetic appeal.

• Prototypes that effectively communicate user flows and interaction design, showcasing proficiency with tools like Figma.

Process Documentation:

• Showcase a structured approach to user research, including methodologies used (e.g., interviews, surveys, usability testing) and how insights were translated into design decisions.

• Demonstrate a clear workflow for ideation and concept development, including wireframing, user journey mapping, and information architecture.

• Provide examples of iterative design processes, highlighting how feedback and testing results were incorporated to refine designs.

• Illustrate experience with design systems or style guides, if applicable, showing an understanding of scalability and consistency.

📝 Enhancement Note: For this role, the portfolio must go beyond purely digital interfaces. Candidates should prioritize case studies that clearly articulate how they designed for a physical component or complex interactive system. Demonstrating empathy and understanding of human behavior in such contexts will be crucial.

💵 Compensation & Benefits

Salary Range:

Based on typical market rates for experienced Product Designers (2-5 years) in Tel-Aviv, Israel, and considering the specialized nature of UX with a physical component, the estimated annual salary range is between ₪200,000 - ₪300,000 (approximately $55,000 - $82,000 USD, subject to exchange rates). This range accounts for the required experience, specific skill set, and the cost of living in Tel-Aviv.

Benefits:

• Comprehensive health insurance coverage.

• Opportunities for professional development and continuous learning in cutting-edge design technologies.

• Stock options or equity, reflecting the startup environment and potential for company growth.

• Generous paid time off and holidays.

• Access to the latest design tools and technology.

• Potential for involvement in innovative projects with a significant impact on human-machine interaction.

• Vibrant office culture and team events.

Working Hours: 40 hours per week, with potential for flexibility depending on project needs and team collaboration schedules.

📝 Enhancement Note: Salary is estimated based on industry benchmarks for experienced UI/UX designers in Tel-Aviv, factoring in the specialized requirements (physical component UX, hardware integration) which can command a premium. The approximate USD conversion is for illustrative purposes and actual compensation will be in ILS.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology, Robotics, Human-Machine Interface, Aerospace/Defense (implied by machine control and drone usage). XTEND operates at the intersection of advanced software and physical engineering, developing intuitive control systems for complex machinery.

Company Size: XTEND is likely a growing startup or scale-up, indicated by the "fast-paced startup environment" advantage and the need for a designer to "own all aspects" of design. This suggests a dynamic, potentially agile team where individual contributions are highly visible.

Founded: Founded in 2017, XTEND has a history of innovation in enabling humans to control multiple machines intuitively. This history suggests a company with established expertise and a forward-thinking vision in its niche.

Team Structure:

• The design team likely consists of a small, dedicated group of specialists, possibly reporting directly to a Head of Product or CTO, given the startup context.

• Close collaboration with product managers and software/hardware engineers is expected, forming cross-functional teams for product development.

Methodology:

• XTEND's product development likely employs agile methodologies, emphasizing iterative design and rapid prototyping.

• Data-driven decision-making, informed by user feedback and performance metrics, is probably central to the design process.

• A strong focus on user-centricity, particularly for complex control systems, is essential for product success.

Company Website: https://xtend.me/

📝 Enhancement Note: The company's focus on "humans controlling multiple machines intuitively" points to a unique intersection of UX design, robotics, and potentially AI. The culture will likely be driven by innovation, challenging engineering problems, and a mission-oriented approach.

📈 Career & Growth Analysis

Operations Career Level: This role represents a mid-level Product Designer position. It requires significant autonomy and the ability to "own" design tasks, moving beyond junior-level execution to strategic contribution and project leadership within the design function. The experience level (2-5 years) and requirement for solving "complex UX problems" solidify this.

Reporting Structure: The Product Designer will likely report to a Product Manager, Head of Design, or CTO, depending on the company's current structure. Given the startup size, direct interaction with senior leadership is probable.

Operations Impact: The Product Designer's work will have a direct and profound impact on XTEND's core offering. By creating intuitive and effective control interfaces for complex machinery, the designer directly influences product usability, user adoption, customer satisfaction, and ultimately, the company's competitive advantage in enabling human-machine collaboration.

Growth Opportunities:

• Specialization: Deepen expertise in designing for physical components, robotics, AR/VR, or advanced control systems.

• Leadership: Progress to a Senior Product Designer or Design Lead role, mentoring junior designers and taking on more strategic product initiatives.

• Cross-functional: Expand knowledge into product management or engineering, leveraging design expertise to influence broader product strategy.

• Skill Development: Gain exposure to new design technologies, user research methodologies, and advanced prototyping techniques relevant to the evolving field of human-machine interaction.

📝 Enhancement Note: The growth path here is less about traditional "operations" ladder climbing and more about deepening specialized design expertise within a challenging, innovative technical domain. This is crucial for attracting candidates who are passionate about this specific intersection of design and technology.

🌐 Work Environment

Office Type: On-site role, suggesting a collaborative office environment designed to foster teamwork and innovation. This is typical for hardware-integrated tech companies where physical prototypes and close team interaction are beneficial.

Office Location(s): Tel-Aviv, Israel, a vibrant tech hub known for its innovation and startup ecosystem. The specific office location within Tel-Aviv will be a key factor for local candidates.

Workspace Context:

• The workspace likely encourages collaboration, with open-plan areas, meeting rooms, and potentially dedicated spaces for design reviews and brainstorming.

• Access to modern design software and hardware, potentially including specialized equipment for prototyping or user testing related to physical interactions.

• Opportunities for direct interaction with engineers, product managers, and leadership, facilitating rapid feedback loops and knowledge sharing.

• A dynamic atmosphere characteristic of a growing tech company, with a focus on achieving ambitious product goals.

Work Schedule: The standard 40-hour work week is expected, but the fast-paced startup environment may sometimes require flexibility to meet project deadlines. However, the emphasis is on productive output rather than strict hours.

📝 Enhancement Note: The on-site requirement is significant. Candidates should consider the commute and the benefits of a collaborative, in-person work environment for this specific role, which might involve physical product interaction or rapid team iteration.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A brief call with HR or a recruiter to assess basic qualifications, experience, and cultural fit.

• Portfolio Presentation & Technical Interview: A session where the candidate presents their portfolio, walking through 1-2 key case studies. This is followed by in-depth questions about their design process, problem-solving approach, and technical skills. Expect detailed discussions on how they handled complex UX challenges, especially those involving physical components.

• Design Challenge/Exercise: A practical exercise, which might involve analyzing a given problem, sketching solutions, or refining a provided design. This assesses their real-time problem-solving abilities and design thinking.

• Team/Cultural Fit Interview: Meeting with potential team members (designers, engineers, product managers) to evaluate collaboration style, communication skills, and alignment with XTEND's values.

• Final Interview: Potentially with senior leadership (e.g., CTO, CEO) to discuss strategic fit and overall vision.

Portfolio Review Tips:

• Prioritize Relevant Case Studies: Focus on projects that demonstrate experience with complex UX, physical components, or similar technological domains. Clearly articulate the problem, your role, the process, and the impact.

• Show, Don't Just Tell: Use visuals, prototypes, and clear explanations to illustrate your design thinking and problem-solving. For physical components, explain how digital interfaces interact with the hardware.

• Highlight Independence and Proactivity: For each project, explain how you took initiative, identified needs, and drove design solutions forward.

• Quantify Impact: Wherever possible, include metrics or outcomes that demonstrate the success of your designs (e.g., improved user satisfaction, reduced task completion time, increased adoption rates).

• Prepare for Questions on Empathy and Behavior: Be ready to discuss how you understand and design for human behavior in complex or novel situations.

Challenge Preparation:

• Understand the Domain: Research XTEND's products, the industry (human-machine control, robotics), and common UX challenges in these areas.

• Practice Problem-Solving: Be prepared to tackle hypothetical design problems related to intuitive machine control, user onboarding for complex systems, or designing for safety and efficiency.

• Focus on Process: Even in a timed challenge, emphasize your thinking process, assumptions, and how you would gather more information if given more time.

📝 Enhancement Note: The interview process will heavily scrutinize the candidate's ability to handle complex, potentially hardware-integrated UX. The portfolio and any design challenge should reflect this specific expertise.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for UI design, wireframing, prototyping, and collaboration. Expect advanced usage, including creating complex components and interactive prototypes.

• Adobe Photoshop: For image editing, asset creation, and visual design refinement.

• Adobe Illustrator: For vector graphics, icons, and illustrations.

• Prototyping Tools: Beyond Figma, familiarity with other advanced prototyping tools might be beneficial for specific interactive needs.

Analytics & Reporting:

CRM & Automation:

• Not directly relevant for a Product Designer, but awareness of how user feedback is managed (e.g., through CRM or feedback platforms) could be helpful.

📝 Enhancement Note: Proficiency in Figma is paramount. Experience with Photoshop and Illustrator is also a core requirement. Candidates should be prepared to showcase their mastery of these tools within their portfolio and interviews.

👥 Team Culture & Values

Operations Values:

• Innovation: A strong drive to create novel solutions and push the boundaries of human-machine interaction.

• User-Centricity: Deep commitment to understanding and serving user needs, especially in complex operational contexts.

• Excellence: High standards for design quality, usability, and aesthetic appeal in all product outputs.

• Proactivity & Ownership: Encouraging team members to take initiative, identify opportunities, and drive projects to completion.

• Collaboration: Valuing teamwork and open communication across disciplines to achieve shared goals.

Collaboration Style:

• Cross-functional Integration: Designers are expected to work closely with engineers, product managers, and potentially even hardware specialists, fostering a collaborative environment where diverse perspectives contribute to the final product.

• Iterative Feedback: A culture of continuous feedback and iteration, where designs are regularly reviewed and refined based on input from various stakeholders and user testing.

• Knowledge Sharing: Encouraging the sharing of design best practices, user insights, and new techniques to elevate the entire team's capabilities.

📝 Enhancement Note: The emphasis on "proactivity" and "ownership" suggests a culture where designers are empowered to take the lead and contribute significantly. The collaborative style will be essential for bridging the gap between digital design and physical product functionality.

⚡ Challenges & Growth Opportunities

Challenges:

• Designing for Physicality: Translating complex physical interactions into intuitive digital interfaces requires a unique blend of skills and a deep understanding of spatial relationships and real-world constraints.

• Rapid Iteration in a Startup: Adapting to fast-paced development cycles and evolving product requirements common in startup environments.

• Balancing User Needs with Technical Constraints: Finding elegant design solutions that are both user-friendly and technically feasible within the scope of advanced hardware and software.

• Defining and Maintaining a Design System: As the product suite grows, establishing and scaling a robust design system to ensure consistency and efficiency across all platforms.

Learning & Development Opportunities:

• Specialized Skill Development: Opportunities to gain expertise in AR/VR design, robotics interfaces, or other emerging fields relevant to human-machine interaction.

• Industry Exposure: Potential to attend conferences or workshops focused on cutting-edge UX, HMI, or robotics design.

• Mentorship: Learning from experienced engineers and product leaders within XTEND, gaining insights into complex technical domains.

• Leadership Track: Potential to grow into a Senior Designer or Lead role, influencing product strategy and mentoring junior team members.

📝 Enhancement Note: The primary challenge is the inherent complexity of designing for physical systems. Growth opportunities are tied to mastering this niche and potentially leading design efforts in innovative, hardware-centric product development.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to design a user interface for a product with a significant physical component. What were the unique challenges, and how did you address them?" (Focus on process, problem-solving, and understanding of physical interaction).

• "How do you approach user research when designing for novel or complex machinery where user behavior might be unpredictable?" (Highlight empathy, research methods, and iterative testing).

• "Walk me through a project where you took initiative to identify and solve a design problem that wasn't explicitly assigned to you." (Demonstrate proactivity and ownership).

Company & Culture Questions:

• "What attracts you to XTEND's mission of enabling humans to control multiple machines intuitively?" (Show genuine interest and understanding of the company's vision).

• "How do you see your design skills contributing to the unique challenges of our industry?" (Connect your expertise to XTEND's specific needs).

Portfolio Presentation Strategy:

• Focus on Process: For each case study, clearly articulate the problem statement, your role, the design methodology used, key decisions made, trade-offs considered, and the final outcome.

• Emphasize Physical Component UX: If applicable, use diagrams or descriptions to illustrate how your digital design interfaces with the physical hardware. Explain any unique considerations for this interaction.

• Showcase Figma Mastery: Be prepared to demonstrate your skills within Figma, perhaps by showing complex components, interactive prototypes, or your file organization.

• Highlight Empathy & Behavior: Explain how your designs reflect an understanding of user psychology and behavior in the context of controlling machinery.

• Be Concise and Engaging: Practice your presentation to ensure it's clear, compelling, and within the allocated time.

📝 Enhancement Note: Prepare specific examples that directly address the "physical component" requirement. Demonstrating empathy and an understanding of human behavior in complex operational contexts will be key differentiators.

📌 Application Steps

To apply for this Product Designer UI UX position:

• Submit your application through the provided Comeet link.

• Curate Your Portfolio: Select 2-3 of your most relevant projects that showcase production-grade design, complex UX challenges, and ideally, experience with physical components or hardware integration. Ensure each project includes a clear problem statement, your role, process, and outcomes.

• Tailor Your Resume: Highlight keywords such as "Product Design," "UI/UX Design," "Figma," "Prototyping," "User Research," "Physical Component UX," and any experience with relevant industries or technologies (robotics, AR/VR, drones). Quantify achievements where possible.

• Prepare Your Presentation: Practice walking through your chosen portfolio case studies, focusing on articulating your design process, decision-making, and impact, especially concerning complex user interactions and physical elements.

• Research XTEND: Understand their mission, products, and the technology they are developing. Consider how your skills and passion align with their innovative approach to human-machine control.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and industry-standard assumptions. All details should be verified directly with XTEND during the application process, particularly regarding specific salary expectations, detailed benefits, and the exact nature of the interview process and design challenges.